Monday, December 25, 2017

Keywords or Search Terms - All You Wanted to Know

The introduction of search engines brought in a universal term called keyword or search term. The client and the SEO consultant or specialist whatever you call him or her both understood the significance of this term. I do not hesitate to say that it is a mystery term and all SEOs or webmasters try to unravel the hidden secret behind in order to open the Pandora's box and create traffic.   

The term has to be of course topic relevant indicating the query and often associate meaning like the location or type etc. Extracting search terms usually begins at a nascent stage whence the webmaster comes across the contents.

In the initial stages the professional will go through the whole website analysing its architecture, design, content, design parameters, topics and even the aesthetics. All these elements of a website are important hence in order to make an SEO campaign successful one needs to analyse them and then edit or change attributes that the webmaster thinks are closer to the guidelines set by the search engines such as Google, Yahoo or Bing.      

The research and analysis is important and all webmasters conduct it. Keyword research takes prominence as it is the guiding light of the campaign. Choosing the right search terms means high conversions which definitely spells success.    

Visitors to search engines look for answer to their queries and hence type the most relevant keyword they think will fetch the right answer. But webmaster extended the terms because one types terms that may not be similar to to another searcher but often the result looked for is the same. Hence while on person may type "hotels in Jabalpur" another may type "accommodation in Jabalpur". Both are seeking the same answer but the query typed in differs. Hence for the same search keyword typed in varies vastly and this means a website has to respond to many terms for good traffic.

During the search engine optimisation process the website is optimised on many search terms provided the content or related matter speaks of them. Explanation is simple you cannot optimise a "Jabalpur website" to respond to Mumbai word. This is where relevance comes into the picture whence optimising.

The webmaster has to be aware of focusing of the site and subtle nuances that enable it to offer answers that may be segmented. Hence one Jabalpur hotel website may be offering information on budget hotels another may be offering information on only luxury hotels. This is what fetches in the variation in the terms to be attributed to a website, and hence the list becomes larger and larger whence semantic terms are taken into consideration as well.        

Whence optimising a site the search phrases should usually contain the topic, the location and the relevant kind. This is a terse explanation the variation can be brought about by various attributes.

Whence optimisation the search terms are placed in the title and meta tags "content=description" and "content=keywords". Search engines do not accord weight to meta tags anymore but nevertheless both the elements play an important role in quickly summarising the website offerings for the visitors. Snippets are another means of displaying the offerings on the SERPs and can be easily understood by the search engines as well. 

Keyword profile becomes enhanced with active research and by using your own logic which experience will bring forth. Tools also assist in this process and there many on the Internet for this activity. Google keyword planner is an important tool which is very popular among the webmasters and Adwords advertisers.      

Accurately optimising website is not only dependant on the  title but also on the contents on that page. Usually most typed two or three word phrases are referred as primary/secondary keywords while long worded terms are called long tail keywords. 

At the beginning of the campaign the webmaster will analyse the contents and edit accordingly depending upon the terms it has to be focused on. A comprehensive right up will lead to including the semantic terms which the search engines understand very well.  This is called SEO content engineering. This has to be carried out on all pages depending upon their corresponding terms. 

Keywords are also inserted in the image Alt tags. But it is wiser to insert term to explain the picture and not the terms aimed at.

The assemblage of  search terms explain to the visitor what the page is all about and also assist the search engine algorithms to index the page correctly. Correct placement of terms be they primary or long tailed also assists the search engine algorithms to rank the site taking into account all the metric involved.                      

Links & Creating Referrals


Link Building is an exercise to influence the search engine rankings. A link points to owner's website from a given source also known as inbound links they were created for sole purpose of ranking higher on the SERPs. 

How Come? 


Well during the early evolution period the algorithms judged websites from the number of inbound or external links pointing to them. This enabled the search engines to rate them higher and rank them high as well. Although other factors did count links were primary signals which search engines respected. This is how their indexing and ranking programs were shaped. 

Not so anymore random link building does not result in appreciable climb upwards. But if you have authoritative or natural inks they still count and can rank your website higher. Links tell a lot about the site to the ranking algorithms. They remain as core of the algorithms even today. However random link building from non authoritative sources can lead to a penalty.     

But then links are not built for the purpose as highlighted above. No follow links are as useful if built rightly with topic relevancy on authoritative sight. Hence a large number of links should be built using the "nofollow" sites. I am sure this will not lead to a penalty. The links also act as referrals leading to the website. This activity should always be in the SEO Campaigns. The principal is simply high referral traffic from topic relevant source can lead to higher enquiries and hence higher conversions.   

Just be careful if links are built on spammy, ill reputed sites the website could be penalised. Hence be careful the best is to create a master website or blog with unique contents to attract natural links. Search engines respect natural links and can lead to upgrading the domain authority very quickly.         
        

Friday, December 22, 2017

Infographic What It Is?

When you combine pictures, drawing or any other graphic element in a template what you get is an infographic. This has become a major tool for promotion as well as propaganda. Data, information, statistics knowledge all can be brought out in an infographic. 

This has become a major promotional tool in Internet Marketing and a link building tool for search engine optimisation. The evolution has taken place in the past few years and is mostly used for mass communication on the Net. 

The use of free tools has really revolutionised the Internet and this phenomenon is one of them. A large number of sites now offer design tools along with templates to build an attractive design with text information for the purpose.  There are a vast majority of topics or categories that one can segment to create graphic relevancy online.  It is purely up to the ingenuity of the creator of what impact he or she can achieve. The assimilation of data, information, product description, company description, attractive quotes, beautiful eye catching designs create a  master graphic which can be the sales or a message tool on the Internet. 

Graphics can also be created using illustration or visualisation tools or using computer software. The latter is the preferred mode because it is time saving versatile.       

Social media sites like Twitter and Facebook have experienced proliferation of infographics along with many other platforms used in networking in social media.   

"A picture is worth a thousand words." This is what the infographic can do.   

Wednesday, December 20, 2017

Content Publishing for Digital Marketing

Content is the key to online success believe it or not. Creating contents on multiple media is good for your publicity and acceptance by a large audience. With specialised contents the possibility of forming a niche audience group that is relevant to your business  and profession increases. This is the group which will convert faster to goods and services you are selling online.     

Content creation could be in form of articles, news, info-graphic, blog entries, videos or podcasts to name some. you can even publish contents on your personal website or indulge in guest blogging on other's blogs. Web syndication is another means to spread your content to other sites similarly free contents find their way on other resources through natural linking and this is what is extremely good for search engine optimisation. The more natural links the better. 

To create first you should be a good writer with understanding of vast topics or a niche. Good articulated writing in anecdotal form does wonders on the Net. It attracts readers in hordes forming a group that which you can target to push merchandise or your services.    

Apart from blogging contents can be in form of How To or information articles. These are read popularly on the Internet at article publishing sites and sites with high level of editorial scrutiny. Creating videos or podcast is also popular to promote goods and services online. Podcasts are an infusion of sound (mp3) and pictures with a message. They are downloaded by the users  

In order to create contents you have to be good. You have to be creative and a good writer first of all.  In depth understanding of the numerous mediums to promote your content is essential. Good designing skills enable creation of infographics which are popular of many an interface as daily push outs to promote your brand and eventually gain business.  

Images and video play an important role in making contents appealing and attract lots of readers. Add these interactive elements within the content creation. Make contents highly interesting to create a big follower base.  This is a doorway for a successful online presence use it!

Essential for New Website Owners - Must Read

In today's World you are nowhere without a website if you are a professional, businessmen, service provider, artists or any profession that matters. Hence you should own a website if you do not get one now before your competitors beat you...or you become a non entity online.    

Online presence is a must in this Internet Era. The other alternative is a blog, well if you are a blogger you need to have a customised blog or you can use blog providers like Blogger, Wordpress or Typepad. There are more but these are most stable. 

It is different from owning a website than having a blog. The latter is for writers who are good at it with a mastery of their subject. In case of website you can hire a professional writer to fill in the contents while in case of being a blogger your inputs have to be regular with optimised contents and possibly in an anecdotal manner. 

Website Attributes: 

Domain

Whence you decide to own a website you have to first register a domain this will be done by your web designer since you will need one. Choose a domain pertaining to your brand if you own a company. Choose a domain using profession based keywords with your name in it if you wish. The name should be easily memorable and include only two or three words. Do not register a lengthy one. Your domain should be National Level like .in or co.in or co.uk etc. This will help in local or countrywide search.   

Th domain should be in your name and the address mentioned should be yours. Be very clear about this.   

Web Design 

Website development is usually a quick fire job for those who do not wish to invest properly. Well web development is a professional task with many essentials that have to be part of it. Be wary of aesthetics whence finalising a design. No cheap stuff, take your time and discuss with the designer what should be delivered. Take help from someone you know who can assist in this matter or trust the website designer. But just do not accept anything. No cheap stuff! 

Contents & Images

Well written contents are a must they should be informative and unique. Not a copy beware! Hire a professional website content writer. 

Proper content creation would contain all necessary relevant topics with a hierarchy based structure. The main pages should contain information that is most important and relevant.       

Properly formatted with use of paragraphs, sub headings and headings. The images should be optimised, light weight and of high density. The image should add to what the contents tell. 

The main page should summarise the offerings and should contain main search terms limited to three or four percent. Each inner page should have relevant contents of at least 250 words with search terms limited to three or four percent. 

Link Architecture 

The whole collection of pages should form a user friendly easily navigable architecture. Proper link architecture will contain short URLs embedded with relevant keywords. Relevancy is very import for a website hence one should not waver from the topic. 

The website should contain proper address and contact particulars like email and phone numbers. For exact geo-location be precise. 

Hosting 

Ask the designer to provide quality trusted hosting for your site. This will result in no outages or incursion by malware etc.  

Essential 

Always hire good web designer, an Internet Marketing expert and professional content writer. This is one time investment do not economise.  

Just keep in mid these basics and the end result would be grand.    


Tuesday, December 19, 2017

Web Browser Software & Application Protocols

What you see, download, listen, record all has become possible thanks to the web browser. It is nothing but a software application that has been made interactive is such a manner that all said above has become a reality. This is what has made the Internet so popular - windows & web browser.   

For retrieving that all that is contained in a website, blog, video, audio the web browser interprets the URL. Modern browsers are equipped with GUI or graphic user interface. The user or the visitor is the retriever to whom the browser fetches information as per the URL. Hence the person inputs the URL information in the address bar or in case of SERPs he or she clicks on the desired link similarly one can click on an external link embedded on the website or blog etc. Plugin assist in enabling the retrieval of  application that is not part of the browser. Like wise browser extension enhance the functionality for a better user experience. Web browsers are enabled with many associated features like history, bookmarking facility and so on usually managed from the settings.  

Some of the popular web browsers are Firefox, Google Chrome, Opera, Internet Explorer, Safari and Microsoft edge.          

HTTP or HTTPS      

Enable this retrieval is http: or https: which is a hyper text transfer protocol the latter is secured where data is transferred in an encrypted form hence most preferred as well. The protocol is meant to enable request and subsequent response for the web browser. In simple terms the protocol enables the client to receive response from the server where the website if hosted. This is not just one request but rather a sequence of requests from the server using the TCP or transfer control protocol. There may be substantial number of queries arising from request for image, content, audio and scripts embedded in the html page using the http protocol. The HTTP consists of the protocol that is http: or https: followed by www then followed by domain name which could be .com. edu. .org, country specific name and so on.      

Ex. 

http://www.websitepromotion-india.com 

This information travels over TCP and then IP (Internet Protocal) and the response travels backwards to the users browser. The URL above is also known as the top level domain or TLD for short.   

Name Servers & ICANN

The name server is where the domain is hosted. They are served by root name servers or root zones that  converts the alphabetical request into numerical request. There are total thirteen root zones managed by an organisation called ICANN the full form is International Corporation of Assigned Name and Numbers. 

This name server is clubbed with the hosting server where the website is placed. Hence the request is instantly connected with the right address.     

Server Queries & Downloading speed. 

Though not related server queries end up making the download slower as the browser is able to send only a few queries at a time. Hence the design of the HTML page should be such that few queries are entertained which results of faster download.     

Website download speed is usually a comparison between the website on SERPS that respond to a user request in form of a keyword typed on Google page. Hence whence compared with fastest website downloading in one second the one that takes five second to download is deemed slower. 

Wednesday, December 13, 2017

Computer Application - Operating Systems

An application is usually a software element that executes certain tasks as required by the user. In this case the software for operations is most crucial and is known as the operating system or O/S. This is the application that manages both the hardware and software constituents of the computer be it a desk top, lap top or a smartphone.  

A large number of software applications and tools are uploaded on the computer with assistance of O/S. Without the O/S this would not be possible and function able.  

Windows

Windows operating system is most popularly used interface. Designed by Microsoft Corporation it is available in many formats. MS-DOS was the standard operating system in use before Windows arrived.   

Windows differ from text based presentation as they provide graphic user interface capabilities.  This makes it possible to present visuals such as graphics, photos, videos besides text. GUI uses a large number of technologies that are incorporated in the operating systems. The use of mouse along with the keyboard is enabled in GUI based systems for Desk Tops.        

For a networking environment where large number of computers are connected with a server Windows NT is used. 

Linux 

Build around the Linux Kernal this is an open source operating system. The kernal was released by Linus Trovalds in ninety one.  Priginally developed for PCs it has evolved into a server version as well. it find popularity as domination on smartphones using the Android O/S which is Linux kernel based.

UNIX 

A series of multitasking operating systems UNIX initially meant to be used for Bell Systems was licensed to many parties resulting in many variants. Entirely programmed using C  which made it possible to operate on multiple platforms. Many operating systems derived from UNIX have emerged of which Linux is the most popular.  

Tuesday, December 12, 2017

Web Hosting

Where does a website and all its part reside? This question should be asked by all website owners. Few owners pay heed to it and are hence entirely at the mercy of web designers and developers.  You need a good hosting space which is well protected against invasions and is stable 24/7 without any outages.  

The websites are hosted on hosting servers with enhanced attributes and capabilities. There are many types of spaces available on sharing or dedicated bases. 

Some company offer tools online for users to build website for their purpose. For domain they are allotted a sub domain as per their preferences. Some template suppliers allow users to build website and accord their own domain name. Though such companies offer advance tools and facilities for users to build their own website the functioning and seo friendliness could be limited.   

A collocated hosting means to purchase and control web server at hosting service provider company. You can install or add scripts or applications you prefer as advance features since you have full control over the space.   

Some hosting space make it possible to host interactive pages this is known as ASP hosting service.

The type of servers the hosting companies provide varies they usually provide Window or Linux servers. While the servers function well enough to host website the difference could be a personal choice necessitated by features required and the cost.       

Hosted website is made, controlled or edited using the control panel with complex features. The FTP access can also be created using the C Panel. While C Panel can make advance editing difficult the FTP or file transfer protocol features enables one to download pages, scripts, etc on personal computer using an FTP Tool. The website can then be fully edited using advance editors.    

The hosting services offer different types of plans depending upon space required, bandwidth,  hosting type, email and other advance capabilities.    

If your computer is equipped with WWW hosting software and your ISP permits you can host website yourself. But keeping in mind the complexities of hosting requirements you should use professional services. 

Domain Name & DNS

It is too difficult to remember IP addresses hence domain names have come into the picture. Domain names are associated with the websites and resolve into the assigned number. It is essential to register a domain name for a website.  

DNS

In order to connect domain name to the associated IP address DNS or domain name service is required. The service keeps track of domain names and their associated IP addresses. The DNS servers contain a section of the domain database and whence the right address is not located in the server the request is diverted to another till eventually the corresponding IP address is located.   

In case of a registered domain name the address is clubbed with the IP address of the hosting sever where the directory resides. This how a website becomes visible to us upon request. Whence a domain name is typed on the address bar of the browser a request is made to the DNS server clubbed with it. 

While configuring TCP/IP a primary DNS number is assigned which is actually a getaway to number of name servers which makes search possible for the right IP address.  

Domain Name Registration 

In order to register a domain name one needs service of a domain registrar who registers the name at ICANN. A fee is involved which you have to pay to the registrar for one year or more depending upon you. After the expiry period your site will not be visible since the associated name is no longer yours. Anyway you get forty five days to renew the name else it goes to an open pool such that anyone can register it in his own name.   

Who Is? 

These sites provide complete details of the domain name. The name of the registrant his address and contact details. The name server details are also available. The date of registration, date of updating and expiry can also be found.     

Monday, December 11, 2017

Understanding The Internet

Initiated as a network between two computers using a phone line this phenomenon has grown exponentially into an indispensable extension of our lives. How we communicate, search for information to satisfy our queries and conduct eCommerce all depends upon this extensive networking of computers and servers using various kinds of communication lines not only the phone.  

Within this vast network exists small private networks, institutional networks closed groups and many social media platforms that play varied roles.

WWW

The websites are hosted on the cyber space provided by the servers and then networked. This exponentially expanding space is known as the WWW or World Wide Web. Each resource is having a unique locator called URL which stands for universal resource locator.       

IP Address

Since the Internet is a web of millions of computers each computer must have a recognition and this comes about by each having an IP address. The protocol denotes that the IP address should be a number ranging from 0 to 255 in format nnn.nnn.nnn.nnn

A computer always has a unique IP address but in various types of networks a temporary address can be assigned during the connected session. This can happen in the case of LAN through the DHCP or Dynamic Host Configuration Protocol. In case of ISP or Internet Service Provider a temporary IP address is assigned.      

Packets & Protocol Stack & TCP/IP 

The Internet date flowing from a computer through a phone line is always in manageable packets which are electronic signals they are then converted back into alphabetical signals on your machine. This is done using the protocol stack which is built into the operating system. The protocol is referred as TCP/IP.      

The message flow from one computer to another is through the application to the hardware Ethernet cable and modem to another computer hardware using the Internet. Here it is sent to the application using the protocol.   

Hence   

Application
TCP 
to specific application using a port number
IP  to specific computer using IP address
Hardware  

A reverse sequence then followed using the TCP/IP protocol.  

Monday, November 20, 2017

Website Crawl Errors & More

Search engine robots crawl your website to discover pages and then index and rank them. This is part of the ranking mechanism and is an important search engine optimisation issue. The site error as shown in the Google search console are an indicator of design of the site which can create substantial crawl issues.  

The crawl issues usually arise from badly configured robot.txt file which the robots score to find out permissions. This file tells robot which page to crawl or not. In case if the configuration is wrong the whole can be out of the purview of the search engines. This will certainly show crawl error to the tune of hundred percent. Hence immediately peak into the directory in the control panel and rectify. The absence of robot.txt file means that there are no instructions and the crawler will wade through all the pages if possible. 

Another reason for errors creeping are scripts that the robots are not able to decipher. This can also happen whence pages are blocked, directory is mistakenly deleted or pages simply do not exist have been mistakenly or deliberately deleted.     

Low error rates would just mean the site is wrongly configured or over burdened with too many pages. 

Other problems:

DNS Errors: DNS stands for domain name server where the domain is parked the DNs server is clubbed with the hosting server. Issues within this linkage may cause DNS error or some problem with the routing exists.    

Server Errors:  Server is the space where your site of the files and directories are hosted. There could be an error in form slow accessibility whence ther server times out. there could a breach by a virus or malware and related problems.  It could also happen due a mis-configured firewall or operating systems protection. There is a mechanism to block to many server queries this can sometimes go haywire and prevent Googlebot from accessing the files. This usually happens with the dynamic URLs. 

Webmasters can control how their site should be crawled usually pages with not importance are blocked.

There can be many issues the best is to visit a forum and discuss the issue if enough material is not available. 

The FetchAsGoogle Tool in the search console is ideal for checking the crawl ability of your website. Keeping the crawling fluid is important for indexing and ranking hence for SEO.    

A Mobile Friendly Website

If you run through a mobile friendly test tool you will instantly know how you will fare on the smart search. With tremendous popularity of smart phones mobile search has become a norm and has taken over a large percentage of search share on the Internet.  

Being smart operators search engines are quick to acknowledge this fact and in their guidelines they have added attributes that makes a site mobile friendly. It is essential to make a site mobile friendly a not very difficult proposition. you do not have to make another site for this just some changes in the desk top version will do. Call your web designer and ask him to make following changes.   

The text should be readable hence it should not be too small.  

Content should not be wider than the screen

The designer has to set up a viewport meta tag. 
<meta name=viewport content="width=device-width, initial-scale=1">
(This controls how a page is displayed on the smart phone. Viewport simply controls the width and scaling on any platform used for viewing the site. The control is achieved by passing on instruction to the browser how to display. )    

Clickable elements are set too close. 

In compatible plugin (Probable for sites made using Wordpress.) 

Implementing these changes will make your site easy to read on the smartphones. Another important aspect to consider for mobile friendliness is the download speed which incidentally is also applicable to desk top search.  

In the mobile version arrangement of contents may be arranged in a different manner. This is applicable if you have a mobile version separately made. Though in both format the contents remain the same in mobile version they are arranged differently. 

Adopting a responsive website theme will do away with creating sites for different platforms. Contemporary third party themes can easily be modified to suit usage on smart phones.  

Albeit this is a web design or technical seo issue webmasters should be aware of this technology. They can instruct the web designers to make the necessary changes.   Google provides with a tool to check the website's mobility issues. 



Saturday, November 18, 2017

UX - User Friendly Attributes A Ranking Factor

The aim of search engines to provide right answer to queries submitted by users and that too in a fulfilling way has led to a constant upgrade of the process to index and rank websites on the SERPs. This has led to a complex set of metrics included in the algorithms for the process.

Search engines like Google strive to succeed in making visitors happy with the outcome of their search. Another reason for the constant evolution is to prevent webmasters from manipulating ranking for their clients in a wrongful manner. Nevertheless using the right permissible techniques optimisation helps in better rankings and hence greater traffic to the sites.   

Though a web design elements UX is a topic that a search engine professional has to fully understand.  Content plays a major role in user satisfaction but no not alone it is the overall experience that matters. The website experienced well matters a lot to the visitors hence it has to be user friendly containing many pleasant features like fast high resolution images, videos, easy navigability accorded a well made link architecture and even proper URL naming. 

Metrics like mobile friendliness, download speed, optimum readability, bounce rate, funnel created by visitors and relevancy can be gauged by the search engine programs or algorithms. Hence the process of ranking is influenced by factors described above not only the links pointing to the website.         

The user matters and repeat visits along with the usage data are signals that search engines can gauge and reward the site accordingly.  Search engine optimisation leads to better understanding and interpretation of the website by search engines this has now been integrated with user experience. Other factors that influence a websites ranking are relevancy, content, domain authority, spamming and so on. 
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Friday, November 17, 2017

Getting Started AMP Pages

These pages are specially added in a website for mobile search they are not   rendered well in the desk top. It is quite apparent that the search engines are taking AMP development seriously. It will certainly boost ranking to some extent if AMP pages along with structured data is included in the link architecture wisely.    

The AMP pages are actually duplicate pages that of the original but they include canonical instruction wherein the issue is resolved.

The Tag to be added to AMP Page

<link rel="canonical" href="https:///domainname/url/to/full/document.html">

The full form is Accelerated Mobile Pages, the pages are meant to deliver experience on the smart phones due to their ability to download faster. Certain features like images that would hardly be seen are sacrificed.  

Web designers familiar with regular HTML should have no difficulty with AMP HTML which is in truth a subset of the former. Whence an Amp page is added to the website a discovery tag has to be added to the original version. It is also wise to add structured data to amp pages.

Discovery Tag to be Added to Non AMP Page or the original version.

<link rel="amphtml" href="https://domainname/url/to/amp/document.html">


AMP Plugin          
Word Press Implementation 

The AMP plugin for Wordpress is being developed and is available at GitHub. After installation you can append “/amp/” to the permalink or use “?amp=1” as the case maybe. The Amp plugin would also append rel=amphtml tag for easy validation.

Along with this also use chrome validation for the page. For validation go to the AMP page in Chrome and append “#development=1” to the end of the URL. Press Control + Shift + I to open Developer Tools and go to the Console. Press refresh for successful validation.

Also validate all the AMP pages and keep in mind to specify height and width for images besides any other changes that may be required.

Another Plugin Wordpress
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Thursday, November 16, 2017

WordPress & Plugins

WordPress

With increasing popularity the open source content management system WordPress offers many features for an impressive website development. WordPress has to be installed in a web server like that or WordPress itself to function. The systems is popular not only for website  management but for blogging as well.   

Based on PHP and MySQL has a web template system using a processor. The CMS allows induction of many themes depending upon users personal choice allowing to choose the desired look and functionality.  The WordPress theme directory lists many themes which can be used without making any payments. Premium themes can be purchased from open market or from specialist theme developers. 

WordPress Plugins 

Using plugin on can enhanced architecture the features and functions  can be greatly increased with the system as base. The plugins are usually provided by the system itself but external plugins are also available. The latter should be subject to constant upgrade else in time to come they lose their utility. The plugins are installed using the dashboard or  using FTP to install them manually. Plugins useful for on page optimisation are  most popular Yoast SEO liked by many users. Plugins that enable addition of structured data are also available. 

How To Install 

Installation is easy. You can download the plugin in a folder in your computer. This can then be installed by logging into WP. In the admin area you will find a button for add new plugin browse for it in the computer and install. In the right folder use install feature in the admin area.  After installation activate or deactivate feature can be used as your wish.    

More About
The search engine friendly clean permalink architecture is a feature that is one of the reason for its success on the Net. The ability to assign description, keywords and categories enable smooth indexing by the search engines. The WordPress sites sticking closely to guidelines set by search engines are naturally acclimatised to perform well on the SERPs according to my experience. 

The system does have security issues nevertheless constant development has lead to multiple features in tandem with design and development World on Net. 
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Wednesday, November 15, 2017

More on Accelerated Mobile Pages

Creating and adding accelerated mobile pages also apply to being Google friendly. Albeit this development concerns web designers webmasters should be well aware. The preference given to such pages is for faster indexing and downloading by browsers. They find preferred  status in mobile search results naturally. 

The Amp icon lets mobile user quickly select these pages for better experience. The pages download instantly. Adding structured data to pages could enable its presence in rich results or carousal.  A viewport should b placed as per mobile friendly specifications.  

AMP HTML format is a subset of HTML  used for authoring content pages. The subset tends to contain less functionality geared it is for faster download in order to save time for the user.  This calls for minimising queries and avoiding images that are unlikely to be seen the the user.  Necessary image should contain size in order to download faster. 

A canonical tag should point to itself or to the regular HTML page in order to avoid duplicate content issue.  

Read More About AMP Project 
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Google Knowledge Panel

When you search for local information pertaining to people, business, restaurants, movies etc on the right/top side of the organic results you get a knowledge panel. 

Knowledge Panel offers wide scale information on wide variety of topics as mentioned above.   The panel helps visitors get more information about the topic, person or and entity. Plus you also get as link the website and directions as to the way to reach, working hours and more. The panels are  local as well as global the latter with more information upon a wider search, closing hours, days and even reviews..   

How you have optimised the My Business Page will reflect upon the Knowledge Panel. But the visibility of your business is also dependent upon distance, relevance to the search and may be some other factors.

Verifying your business in My Business Page is extremely important albeit this may not guarantee presence on the Knowledge Panel.  The MBP is also a place where in you can submit accurate information about your business which will incidentally also help in the presence in local search. 

Read More on Google Knowledge Panel ==============================

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Tuesday, November 14, 2017

Rich Snippets Using Structured Data

Snippets created using structured data can help in accurately indexing and can even enhance your lists.

In order to provide more information to search engines other than content webmasters use snippets. This is structured data is a standardised format which helps in providing explicit clues to search engines. This is because each and every individual characteristic of topic is labelled separately.      

In order to create structured data snippets there are many formats available standardised by Schema.Org. 

For example you can add your location in the website may be in the footer. The visitors will understand this perfectly well. But the search engines may not....  Using Schema markup you can successfully tell search engines the location in a coding they understand more accurately.  

There are many tools available to be embedded into a webpage with detailing tags. The code is generated using tools and plugins for WordPress.    

When adding properties in data highlighter please be succinct adding just enough for informative snippet.

For more information please visit


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Seo & Internet Marketing Course Jabalpur

Seo & Internet Marketing Course

Course Details

Introduction to Internet Working

Introduction to Website Design Basic & Structure 

Simple FTP Usage (Installation - Downloading + Uploading)
Control Panel Usage
Learning On Page Editing  

Understanding Search Engines + Indexing + Algorithms 

Keyword Research & Analysis
(Tools)

On Page Optimisation

Off Page Optimisation 
Directory Submissions, Article Writing, Forum Posting,

Introduction to Social Media Platforms 
(Blogging How To) (Using Blogs + Micro Blogs) 

Social Media Marketing
(Using Facebook + Twitter + LinkedIn + Other Media Sites)

Understanding Social Media Platforms 

Social Networking and Bookmarking
Classifieds + Review Sites + Banner Ads

Introduction to Email & Mobile SMS Marketing

Introduction to Affiliate Marketing

Pay Per Click Advertising (Adwords)

Website Content Creation & Writing
How to write for websites
Improving Writing Ability
Creating Link Architecture
URL Naming 

Web Master Tools Management

Using Web Analytics 


Course Duration:  2 months
(Theory + Practical)

Fees: Rs. 6000.00
Advance Rs. 3500.00
Instalament Rs. 2500.00

Instructor: Uday Patel 
Live Web Services 
More than seven years experience
Class at 31, Rajul Township
Tilheri, Mandla Road – JBP
Contact: 9755089323 
Email: pateluday90@hotmail.com



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Tuesday, October 31, 2017

Search Engine Optimisation - Redundant Link Building Techniques

Things no longer work as they used to before. In order to produce suitable results as per query submitted search engines constantly tweak their algorithms. They also add filters to check spam on page. Most of the components of algorithms work in synergy possibly as one element hence indexing and rankings are achieved fast.  

Years of spam rather then quality website development has led to evolution of algorithms in this manner. This was bound to be. What next is anybody's guess?

Displaying the best site suitable to the query is a Hobson's Choice as far as  the visitors are concerned nevertheless certain metrics enable search engines to achieve a reasonable degree of accuracy. 

Why So?

Well User Intent

Well it all depends upon the user's intent related to the query he has submitted. Some people seek new esoteric portals while some seek brands or popular sites which anyway are on the lips. Hence I prefer the former kind of results as brands, popular sites and information portals can be searched directly no need to go through typing varied search terms that can sometimes at best be described as out of the box or mid boggling.         

Hence user seek plain matter of fact answers or  those that unravel mysteries on the web. Well this answers why constant changes are involved in the indexing and ranking process. 

So how do you make your web pages suitable for query typed?

The answer is very simple - Unique Contents. If your answer is similar to what is there on other sites than compete using Seo techniques. If it is unique and full of information, it will answer many queries. This way your website becomes visible with impressive or targeted traffic from the right kind of the audience.        

Well what does not work anymore is cheap link building techniques apart from third rate content. Also important are technical aspects that enable portals to swim freely on multiple platforms  and browsers including mobiles or smart phones.  

No keyword stuffing in contents, anyway with LSI in place you should be writing for the users. Do not stuff. Add relevant information and link to relevant pages for related information.

No directory or article submissions until unless proper editorial scrutiny is applied. Write quality blogs related to the topic, create pages or e-books on quality sites which facilitate user generated content and linking. Do not spam on forum site get into relevant forum and create one or two links.  In short spread links on authoritative but related websites quality matters not QUANTITY. Invite visitors to link your site to constantly avail useful information. This is the best optimisation technique for online reputation, ranking and hence traffic.  

Gone are the days whence huge teams in Seo companies built large number of links using cheap repetitive techniques. I am sure these shops have closed. I may as well add here that content creation has become exceedingly important if the site has to rank higher. You have to be a good content writer  if you wish to be in this field. Technical Seo  matters as well but here you can read online guides or take help from established experts if you are not a techy.     

No hidden phrases or keywords, submit to authoritative, local and business directories to assure relevancy as far as location/topic is concerned. Get on to unique and authoritative sites see if you can avail a link.     

No proliferation of exact matching anchor texts, use phrases that a visitor would often use. Too much of direct search terms would invite penalty.    

Te create a bagful of referrals go to websites that offer "nofollow" link building and publish tons of related contents. This is usually safe but many sites have strict editorial scrutiny hence be sparse. 

Make full but quality use of social media - the established one's and the newcomers. But please do not spam. This activity is a metric included in the ranking process. Get favoured on social media sites by publishing quality and appealing contents, utilities, videos and images. Believe me the site will be noted faster and ranked much quicker.   

Online reputation and building referrals are ideal way of getting followers and traffic, utilise Internet or digital marketing opportunities. Just remember most of the social media sites offer "nofollow" link building but this does not mean you can spam. If you do you will be barred. This also applies to bookmarking sites which are a part of the whole process.        

Ranking because of above factors and domain authority metric could be a time bound process and may take its own time. Unless until you spam and destroy all potential on the web of the client's website.  Search engines may intervene to place certain portals naturally on top due to some preferences they assume users are searching for on the SERPs hence accept the second best. 

Saturday, August 26, 2017

Search Engine Optimisation : Changing Paradigm

Since the inception of Internet sites and blogs descended upon us. A veritable media gift it transgressed all boundaries that limited search and increased accessibility to information.   The search engines evolved continuously in order to perfect the delivery. In this case it was to put forth the right solution/answer to the query. Not to mention Google took the lead with algorithms that deliver much better results. 

With the plethora of  websites and blogs online a hoard was initiated to rank better by the owners. This lead to tips and tricks being worked out. The search engines wanted the best sites for a query to surface. So guidelines were made public which enumerated salient features of a good website that was nearer to the preferences set by the the search engines.

Then the experts realised the value of external links pointing to the website. These links made the website rise up the SERPs since these were votes that indicated popularity. This was the assistance accepted by the indexing and ranking programs and the website was place higher.           

Leading from these development search engine optimisation came into picture. The webmaster provided the expertise to the clients in order to make a career. 

Was this the end? Well no!

The SE companies soon realised the spam that had started, and webmasters who could trick the system ruled the roost. This lead to websites ranking high on SERPs even if they did not provide a satisfactory answer to the query, had poor architecture and contents.  Those who could manipulate were happy. At last a lucrative career.  

But constantly the algorithms were evolving - the main goal was to root out spam. Hence constant updates and filters changed the algorithms and they still do. 

The Result!

  • No more cheap link building. 
  • No more keyword stuffing. 
  • A pluralistic keyword or anchor text profile/
  • Ouster of improper, low information content. 
  • Weight on onpage factors that added to sound user experience. 
  • Mobile friendliness became important as mobile search increased.       
  • Dilution of on page tags H1, H2 etc.??
  • Slow devaluation of keywords in domain name. 
  • Title is like a house name plate so will remain important. 
  • Description is now used as such and has lost much of the SEO value.
  • Keyword tags have nearly become redundant. 
  • Proper placement of relevant contents is a must. 
  • Internal links are less important but can assist in site architecture and UX.  
  • Images, videos, sound all provide interactivity hence relevant to SEO. 
  • Fresh contents may not be possible on websites hence add a blog and keep writing usefully.
  • Use of parameters, tags and of technologies that assist in proper indexing.  
  • Creating snippets using structured metadata. 

These changes eventually resulted in better results. And companies like Google assist in search engine optimisation by publishing guidelines. Hence SEO is a two way street, and webmasters will always remain active and valuable to the SE firms. 

Links & Keywords

Much more is going on but high valued links are still required. Since the algorithms could not be the sole judge of websites popularity. Keywords are still required in a semantic manner with less reliance on percentage.   

Site Architecture & Contents

Good fluent architecture takes the cake so does user friendly and relevant contents. The latter has become imperative and will remain so since user experience is much enhanced by contents especially of interactive and anecdotal nature. Domain age and authority spells success coupled with all enhancing factors. 

Social Media & Online Reputation 

Another means of judging a popularity of site is the online reputation. Hence social media has come into picture, the extent is not known but nevertheless popularity on networking sites is essential for SEO which is the main element of Internet or Digital Marketing.  

Activity on social media sites also means marketing and this is the chief mode of online marketing. Hence you get two benefits with one activity.     

Webmasters

The paradigm has changed and further evolving. Some aspects have become important:

Content Writing:  This is of great importance to webmasters - write good or perish. 

Technical Seo: Understanding technicalities are important, content writer may not be able to implement on website but they can always take assistance from web designers and programmers.  

Architecture & Content Creation: Understanding these elements are of utmost importance since they are implemented at white board stage and should lead to user friendliness.  

Discouraging Factors

Intervention By Search Engines,.

Brand preference on SERPs to what is already known and the names are on the lips.  This has prevented or discouraged deeper search since the SERPs are being overwhelmed by popular brand leaders. Unique information or finding the less known has become difficult as few visitors go beyond the first or second page.  Visitor love mystery and esoteric findings. 

Devaluation of tags. Well this is assumed but if true it will be discouraging for proper formatting of contents and interactive elements due to the fear being penalised. 

Indexing & Ranking

There are more than two hundred metrics which enable indexing and ranking this is bad news for spammers. Hence search engine optimisation calls for a pluralistic approach. A wide mix of activities are necessary. Avoid Spam!


Online Ads

Though out of the SEO exercise they are valuable means of keeping the site afloat and get seasonal or opportune business. Since the cost is high the Ads require a proper strategy.  But they should be mixed with the campaign depending upon the budget.  

Tuesday, August 1, 2017

Web Saturation: Searching for Social Media

Web saturation is one of the key goals of search engine optimization. This has become an extensive horizontal effort after Panda and Penguin and now possibly Fred. Most of the methodology adopted earlier are now considered as spam.      

Multiple link creation on single domain or on weak platforms resulted in massive exercise by major Seo Companies. All this is passe, SEO has become more authoritative, and requires skills not muscle. Hence these companies have vanished or on the verge.    

Content creation or rather unique content creation remains the key for search engine optimization - an indispensable part of Internet Marketing.  Content and media are the main players on social platforms which have been included in the metrics used to derive ranking and domain authority. Popularity on social media will lead  to web saturation, this is good for ranking as well as ideal getting leads or referrals.

This is a massive exercise nonetheless if you include important internal pages into the campaign. The difference after the updates is that this has become a highly dedicated and skilled effort. Mere posting will not help, this is bad news for web buzzers or SEO beginners who found jobs for posting on articles sites, forums and directories. The links are still relevant but on much smaller scale and are effective only whence the content associated with them is unique and relevant to the anchor text or title as the case may.         

Search engines are impressed by a site present on many authoritative platforms. Well this is different from natural link aggregation which is equally important. Contents which are subject to editorial scrutiny are or should be highly respected by search engines, and the associated links should carry lot of juice. Hence searching for such new platforms becomes a regular exercise for those in SEO and Internet Marketing.      

Wednesday, January 11, 2017

Twitter: What is it?

Twitter Information Network

It is a vast storehouse of information and thoughts besides entertainment. Twitter incidentally is a vast storehouse of propaganda and advertisement as well. The web interface is truly multidimensional communication medium.

Initially Twttr was a brain child of  member of American Company Odeo. That idea was to create an online platform that would communicate to a small group using an SMS like service.  The name Twttr was ascribed to Noah Glass part of the creative team. With acquisition of twitter.com. The name was changed to Twitter ...suggestive as chirp of the birds. 

In recent times, the free platform has become one of most reckoned medium for communications. The main delivery arises from the writing box which is limited to 140 characters, an interactive feature which is the sentinel of expressions - vociferous or mute. You can also upload images and videos, create polls, and specify your location in order to be most effective. Using the hashtag # one can group posts as well.     

The tweets can be sent through SMS services on smart phone using a short code.

The  tweets (Max 140 Char,) as they are called enable networking with like minded people as well  as facilitated search. The medium also facilitates subscription of tweets - originating from others, and this aspect is known as following. Your offerings also invite others to follow you, and they are called followers.

Registration is a prerequisite in order to tweet, but you can access tweets without being registered. The username upon registration become your address: @pateluday.      

It is good to have followers, but it is productive to follow others whose offering can be a rich source of information for you thus enhancing your creativity and knowledge. The best part is, you can choose  and pick what to read from among the  large list of tweets scrolling down on the home page. 

There is a feature that enables you to message people in your group. This leads to greater interactive and enables commerce.  Read Internet Marketing.  

Using the digital space effectively can result in business growth besides help propagate personal opinions on the Internet.  Individual tweets can be re-tweeted in order to send the message to all of one's followers. The like feature helps in creating and authority and attracts more readers.  

Offensive and abusive language can be censored. 

For more information read>

Keyword Research That Makes or Break Business

In search engine optimisation keyword research plays an important role. Without the right keyword choice the campaign may fizzle out. Hence the first step whence taking over a new project is to extensively study the website and then derive search terms that should be targeted.   

Analysis 

The Seo professional needs to look into the offering of the website holistically, and what products or services are being targeted. This calls for sitting with the client and discussing all aspects of his online business. After this analyse competition and what they are targeting. Make a deep study how to rank your clients website.  

Locations  

It is also important to know the sphere of client's business, whether he wants to generate leads from local places or state wise or country level. Country level rankings are highly competitive nevertheless you will charge more and take more time. In order to achieve position on primary competitive search terms you have to climb the ladder from step one any way. 

Hence the location is essentially mentioned on the website. Supplies, services and products are searched for in the place of location.

Example: Stationary suppliers in NY, tea brands in India, hotels in Jabalpur.      

Beginning: Research

Keyword research begins using common sense. 

What phrases would you type in order to seek those service or products?

If it is a comprehensive eCommerce portal than you have to understand the category. If need be you can engineer contents with the involvement of the client to give an accurate delivery.  

It is important to target the right phrases. You can use many tools available online to come to a conclusion or use your own brain besides some idea from the client. As person in this trade you must have developed an acumen as to what people type on the Internet on SERPs.    

Types of search terms    

Standalone keywords are rarely targeted since they are impossible to rank.  The targeted terms are usually phrases with the most competitive ones are called as primary keywords. Terms that are supposed to be less competitive (less typed) are called secondary keywords. The last but not the least are long tail terms which fewer people type in the box hence less competitive.  These are unique and cumulative ranking would yield high traffic hence do not ignore them. They are more effective and easier to rank with high conversion rate. 

Example : 1) Green tea 
                 2) Buy green tea online

The latter is typed with intent hence more effective.    

While finalising terms to be targeted you can have a peek at Adwords being run the SERPs or use tools as I said  earlier. All the selected phrases should correlate with the websites offerings.    

For service providers managing Adwords campaign things are easier since they have had live experience of value of search terms regarding that topic. 

One caution is do not target highly competitive terms if you website offerings are well below. 

Blogging For Business

Blogging is a perfect outlet for one's thoughts and beliefs. The more focused is the approach the better it is.  This does not mean all bloggers concentrate on the topic of  their expertise. But generally dedicated blogs are topic based. This is the way to get indexed and rank well. This is the way to communicate with your audience as well.  

On Internet people search for information in order to satisfy their query or to enliven their interest. The platform is an excellent media for business as well. This is one good way to be interactive and publish fresh information about one's business or service. 

Blogs are generally written in an anecdotal manner hence personal experience counts. Highlighting industry trends about products in demand or innovations is what this medium is best for.   

In modern blogging platforms like Blogger, Typepad or WordPress there is enough room for interactive features. These are free platforms hence cannot be dedicated to one company or brand. Your object of promotion could one among many though. 

In order to achieve absolute independence one should have own blog designed and attached to the company website.  This is the best way to position your brand in the industry and interact with customers. Call to action or free offers can be floated on your blog entries, this one is  good way to generate leads and go for conversions.  

The blog whence linked with your website can enhance traffic and help rank higher on SERPs.

In order to make the platform interactive one can add images,videos and info graphics. This also leads to creating authority as industry leader. Carefully written descriptive entries attract maximum followers which is good for your business.    

Publish entries regularly with keywords in order to promote products and services. This will also enhance online reputation. The point is to disseminate information such that customer queries are satisfied.   This will also make your blog rank higher and help generate traffic on regular basis.

A blog is a virtual tool for promotion besides engaging visitors in a meaningful way.


Tuesday, January 10, 2017

Making Most of The Social Media

That social media is a new media for marketing is slowly sliding down peoples throat. For many people it still remains a medium for entertainment and personal indulgence. But careful crafting will lead to unprecedented gains.   

Blogs, Twitter tweets, Facebook likes, You Tube Videos, Stumbling, Instagram Photos and so on these are the finest medium for online reputation building through effective communications. The long arm reach obtained leads to effective marketing of your services and products.    

But is it that easy? 

Long years of practice and skill development are the key to success. As a matter of fact they are a must. But what takes the cake is content creation and marketing through social media. Visitors are not sitting there to note your offerings or brand...they need to be engaged through effective, interactive and anecdotal writing. These are the skills that make your social media participation a robust exercise.    

Besides content, photos and videos make your entries entertaining and hence informative. Visitors like to receive a package that justifies the time spent listening to you. 

Blogging, article writing, journals are all pervasive medium that let you float your contents on diverse platforms. You can bookmark on reputed sites or network using contents on Facebook, Twitter, LinkedIn and elsewhere. Get involved with groups that conform to your offerings or participate on relevant forums. This what Internet or Digital Marketing is all about.  

Another important point to understand is optimisation. An optimised output is always relevant and well focused. Topical relevancy is a must for search engines to understand and hence index and rank in the right manner. Success here means immense outreach on SERPs, and hence increase in networking that will float the message to your followers worldwide.      

You can be a good writer (u need to be), an excellent photographer or a video man, good at content curation and so on...well all that appeals to the audience.     

Most important is online research, a continuous exercise in order to discover mediums where you can leave an effective messages and appealing conversations. This is what will attract the right audience which you can convert to business or your services.