SEO: Why Sudden Traffic Fall?

Why does your rankings and subsequently the traffic fizzle down one fine day? 

Well for search engine optimizers this is a big set back and lot of questions asked by the client has to be answered. 

Well if this happens firsts inspect the whole site do you find some elements missing especially the title tag and the meta? Is the content missing from some pages? Subsequently check the whole ranking chart in order to find in which terms you have rolled down. A major error could mean downslide in very large number of terms. 

Then move to the search console to find out the number of pages and which one have gone out of index. Inspect the Crawling through the attribute and use Fetch as function for each and every page.

Check pages for noindex meta if wrongly inserted. Also check the robot.txt file if wrong command is present...this can happen during the edits or can be a mistake made by the web designer. Discuss with him.  And yes check that Google Analytic Code is inserted properly in each and every page if the rankings seem to be unstable.

I hope you have been frequently taking care of broken links and 404s! 

Major changes to the site during redesigning can occur by error or by intent. Keep title, meta and content stable in the new format and see that the link architecture remains stable as well. As a regulatory measure site changes, migration etc should happen under your supervision strictly!   

Unprecedented errors can creep in the designing and coding, aspects that are being handled by web designer...which is most likely to be. Also go through the site to check for proper search terms being in the alt tags. Keep checking the download speed of your pages and the mobile friendliness.

Also keep in reckoning the performance of your web host....has the website had a stable performance due to good hosting. Also check for malware using a good anti-malware and antivirus.

Another crucial aspect is to check for ads above the fold. In their greed clients often insert Ads above the fold which is going to invite a sure shot penalty.

Also recheck if all the aspect of the website are following the search engine guidelines I mean the current ones. This is done to be assured of penalties that the bots can subject your site to and also check for manual penalty...often Google will inform you if that has taken place. 

Check you link profile thoroughly and use Disvow tool to remove any suspected external linking.  In case of a major drop do send a reconsideration request to the admins. Keep in mind link building in the present context is driven by quality and not quantity. Cheap links are a disaster for SEO practices there is no doubt about this anymore. 

Sometimes authoritative external backlinks may go missing if the provider has placed your link in archive or simply removed it and the content associated with it...as a matter of policy. You can request reinsertion but it is better to keep building qualitative links as a SEO measure. Do not be dependent upon few links.

Check always for duplicate content and all you pages being on site. Sometime site owners having many sites can insert pages from one site to another meaning the same page is within the architecture of each site. Each page on a website should be unique the solution is very simple. 

Sometimes due to some arrangement with a vendor or an agent your site content could be placed on his or her site with the know of the webmaster. In this case if the bots construe the content on the agents/vendors site as original you are doomed. Do not place your content on another site come what may. Ask your content writer to keep busy and churn contents for placement elsewhere.       

Complacency sets in whence you begin generating high traffic for your client site. This is one step close to disaster to frequent SEO audit or check to remain stable.

Find out if major algorithm changes have been brought about by search engines. If so learn to enhance your SEO technique accordingly.

Ranking and Traffic is never stable so as a webmaster always be on alert.

====================================

Uday provides optimized contents in English for websites. 

He provides Digital Marketing Services(SEO).

He teaches Digital Marketing in Jabalpur
Contact: pateluday90@hotmail.com

Mob: 09755089323  

Search Engine Optimisation - Redundant Link Building Techniques

Things no longer work as they used to before. In order to produce suitable results as per query submitted search engines constantly tweak their algorithms. They also add filters to check spam on page. Most of the components of algorithms work in synergy possibly as one element hence indexing and rankings are achieved fast.  

Years of spam rather then quality website development has led to evolution of algorithms in this manner. This was bound to be. What next is anybody's guess?

Displaying the best site suitable to the query is a Hobson's Choice as far as  the visitors are concerned nevertheless certain metrics enable search engines to achieve a reasonable degree of accuracy. 

Why So?

Well User Intent

Well it all depends upon the user's intent related to the query he has submitted. Some people seek new esoteric portals while some seek brands or popular sites which anyway are on the lips. Hence I prefer the former kind of results as brands, popular sites and information portals can be searched directly no need to go through typing varied search terms that can sometimes at best be described as out of the box or mid boggling.         

Hence user seek plain matter of fact answers or  those that unravel mysteries on the web. Well this answers why constant changes are involved in the indexing and ranking process. 

So how do you make your web pages suitable for query typed?

The answer is very simple - Unique Contents. If your answer is similar to what is there on other sites than compete using Seo techniques. If it is unique and full of information, it will answer many queries. This way your website becomes visible with impressive or targeted traffic from the right kind of the audience.        

Well what does not work anymore is cheap link building techniques apart from third rate content. Also important are technical aspects that enable portals to swim freely on multiple platforms  and browsers including mobiles or smart phones.  

No keyword stuffing in contents, anyway with LSI in place you should be writing for the users. Do not stuff. Add relevant information and link to relevant pages for related information.

No directory or article submissions until unless proper editorial scrutiny is applied. Write quality blogs related to the topic, create pages or e-books on quality sites which facilitate user generated content and linking. Do not spam on forum site get into relevant forum and create one or two links.  In short spread links on authoritative but related websites quality matters not QUANTITY. Invite visitors to link your site to constantly avail useful information. This is the best optimisation technique for online reputation, ranking and hence traffic.  

Gone are the days whence huge teams in Seo companies built large number of links using cheap repetitive techniques. I am sure these shops have closed. I may as well add here that content creation has become exceedingly important if the site has to rank higher. You have to be a good content writer  if you wish to be in this field. Technical Seo  matters as well but here you can read online guides or take help from established experts if you are not a techy.     

No hidden phrases or keywords, submit to authoritative, local and business directories to assure relevancy as far as location/topic is concerned. Get on to unique and authoritative sites see if you can avail a link.     

No proliferation of exact matching anchor texts, use phrases that a visitor would often use. Too much of direct search terms would invite penalty.    

Te create a bagful of referrals go to websites that offer "nofollow" link building and publish tons of related contents. This is usually safe but many sites have strict editorial scrutiny hence be sparse. 

Make full but quality use of social media - the established one's and the newcomers. But please do not spam. This activity is a metric included in the ranking process. Get favoured on social media sites by publishing quality and appealing contents, utilities, videos and images. Believe me the site will be noted faster and ranked much quicker.   

Online reputation and building referrals are ideal way of getting followers and traffic, utilise Internet or digital marketing opportunities. Just remember most of the social media sites offer "nofollow" link building but this does not mean you can spam. If you do you will be barred. This also applies to bookmarking sites which are a part of the whole process.        

Ranking because of above factors and domain authority metric could be a time bound process and may take its own time. Unless until you spam and destroy all potential on the web of the client's website.  Search engines may intervene to place certain portals naturally on top due to some preferences they assume users are searching for on the SERPs hence accept the second best.