Website Overhaul & On Page Optimization for Quality Traffic

Planning is the first step toward perfection. In SEO you aim for free traffic unlike in the case of paid traffic from Google Ads, and social media marketing solutions.  Free lunch does not come easy remember?

An SEO or search engine optimization campaign is loads of work and that too with perfection. The aim is to drive quality traffic to your website. A well-focused website is the first need and has a look at the client's property. How well it is designed what are the plus points if any? Thus, the audit should be the first step to comprehending where the site stands if it has to perform well. A site audit will inform you of all the parameters that are missing or wrongly placed. Remember most websites are made with a design perspective in mind and not SEO attributes. This happens simply because most website owners and developers have no idea of search engine optimization as they are not expected to.   

Redesigning Website

The site audit is crucial and certain qualities found missing can be worked upon. To enhance the free traffic potential of the site you need to plan website redesign or on-page optimization. Website aesthetics do matter and its attraction potential matters as well but this is secondary for a webmaster. 

The audit reveals many aspects of the sites that need improvement. The first of course as you must have guessed is mobile friendliness since more than fifty percent of search is made online. Google Mobile-Friendly Test Tool is the most useful, not only does it inform you of your website status but it also offers advice on how to rectify if the website is not mobile-friendly. It solves your pain point.

Next test for  Web Core Vitals, these are much trending these days as  Google search engine guidelines recently announced. The best tool for this pain point solution is the page speed web development tool and GTE Metrix. This test informs you of all the vitals associated with website download speed.

These are some vital aspects of On-Page optimization and should be aligned positively by the developers. Professional search engine optimization companies follow the right practices for free traffic. The tools mentioned offer solutions as well so this is not a difficult task. There is more to attaining quality free traffic generation as on-page optimization proceeds...  

The Winning Metric Page Speed There is More to Core Web Vitals

 User Experience & The Right Answer to the Query

The search engines have a difficult task at their hand their prime focus is on returning the best or most matching answer in response to a query. With many contenders for the top rank, it becomes difficult to rank and attract traffic. Thus regular check-up or Audit is imperative in times of mobile-first indexing.

Who is First on SERP? 

Despite priority accorded to the best answer, the delivery matters too. One aspect is the downloading speed of the page that provides the most suitable answers to the query. Most of the negative metrics filter out the website before it could rank at the top in the SERP. But that very website, when it is providing the best answer to a given search term will certainly be called for. The battle on the SERP now hangs tight between the contenders if there are more than two sites with the right solution vying against each other. Thus positive page attributes matter.

How to optimize Page Download Speed?  

Almost everything on board a website impacts the page download speed the extent of the impact may vary hence web developers or designers would follow Agile methodology as it is iterative. Unfortunately, web designing has become highly competitive all over the World and that has brought down the development cost that the agencies charge. This is not good! 

In lieu of less money, most agencies carry out a quickfire design and development job.  Website owners are less literate about the elements on board and their quality. They get a functional website but are ignorant of its ranking capabilities on the search engine result pages. Even when used as a referral, the speed matters, no one whether on the browser or in an email message containing the URL likes a slow download. Irrespective of the nature of the web page it should load within 3 seconds or less. The user experience declines as the downloading time increase.  Some negative impacts may not slow the page but they are definitely responsible for a bad page experience.

Let's make a list of elements that impact negatively;

• Heavy Images
• Animated Videos
• Heavy Infographics 
• Unstable Widgets
• Pop-Ups
• Intruders (Overlays)
• Too many sever queries
• Unused Scripts
•  Outdated Hosting Solutions
•  Inappropriate bandwidth 
• Absence  of server modules (Apache/Nginx
• Not Subscribing to HTTPS secure site
• Malicious codes, Malware, viruses, etc.
• No Security Checks
• On-Page interruptions 
• Unresponsive web page
• Ill-designed link architecture
• Unused WP Plug-Ins 
• Unused Scripts & Dead Codes
• Too many server queries 

For a slow page, the solutions to the problems are not difficult to execute but some irritants such as pop-ups, ads, dialog boxes, or interstitials, are more a matter of policy than that of the technology. 

Google recommends the use of  web.dev page speed insight tool for a site audit as regards the download speed. Besides the diagnostic, the tool also provides recommendations as solutions to the anomalies regarding page performance. You should set your technical/developer team to work on those solutions.  

https://pagespeed.web.dev/

The tool has been recently updated to accord a real-time page experience analysis on Chrome. 

Another tool that I have used and recommend is:

https://gtmetrix.com/

Screen Shot Page Performance

Page Speed Modules when installed optimize your website and are highly recommended they are open source.

https://developers.google.com/speed/pagespeed/module

Website owners should focus on core web vital performance reports and implement the solutions. As mentioned above website security and hosting play an important role. Good hosting solutions should be implementing state-of-the-art technology not only as regards the server, it should also provide security with any outages. Web site owners are least aware of the implication of a poor hosting solution. It is up to web designers to select advanced hosting solutions. This decision should be based not only for search engine optimization, but the website designers also should educate the owners about the trouble-free page experience that their visitors will get.

 

A secure hosting environment will prevent hacking and virus attacks, these attacks that could lead to a penalty.  Encryption of data during transmission provides additional security and this is possible while using SSL or Secure Socket Layer provided by the host. The s you see in form of HTTP is a sign of a site using SSL. 

Hosting Server Location

I always suggest that web designers recommend CDN network as hosting solution. These are cloud-based and secure. They enhance speed by delivering the site to the browser from the nearest location. 

Some of the most popular web hosts are:'

• Go Daddy
• HostGator
• Google Cloud Platform
• Bluehost 
• WPEngine
• Amazon Web Services

Website owners should always host sites on the nearest servers based on the target location. This is a good search engine optimization practice as it prevents tine consuming server hops.   

To the readers, it should be obvious how important the page download speed is for performance on the world wide web. Ask your web designers to implement solutions that will provide quick access and fast download for a better page experience for your clients. 

Read More Page Speed Solutions

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Uday works as an SEO and content writer in a web development company in Mumbai in Maharashatra. Besides digital marketing, he creates content on YouTube. He worked as a naturalist but now his sole focus is on online marketing, writing, and SEO.       

Author 

Keyword Research: In Search of Online Success

 Understanding Search Terms 

Search Terms or keywords are phrases or even single words that visitors use to discover relevant sites or information on the Internet. Some of the searches are carried out using long phrases hence this should never be neglected. When a user enters a browser's search box he or she types a word or a phrase according to intent to find relevant information presented by a blog, website, knowledge panel, and more. 

The SERP or search engine result pages that open up in our browsers are now inundated with diverse sources of information, and not only the 10 site links as in the past. Hence when we are doing keyword research we must consider all sources of information to discover words and phrases to focus on in our sites, blogs, and optimization campaigns.

Making a Keyword List

Marked keywords are well documented and stored in a list in the excel sheet after a careful analysis. In the case of a website, the terms should be listed according to the landing pages so that proper distribution takes place during the creation of content, title, and meta. This distributed list also becomes handy when creating anchors during off-page optimization. Hence acquisition is a vital exercise and should be subject to regular management and updates. 

The research begins at the whiteboard stage when the concept or the topic becomes clear. Initial searches are based upon the seed keywords that define the topic core.  From here on expansion of the list should take place on regular basis.

Though an SEO collects lots of meaningful terms using the tools and competitor analysis, the acquisition is a time-bound exercise. Since the search term profiles are always changing depending on the trend and the addition of in-depth information layers on sites and blogs etc. 

Term Discover - A Common  Sense Approach

Using the seed keyword and understanding of the topic, the first instance of discovery is using common sense.

What users are going to type for a particular intent? 

This comes naturally as begin to figure out the terms in relation to the topic and the intent. A substantial number of terms can be collected to add to the list. But wait, to collect in this manner needs refinement by collating with acquisition done using the other means.

Using Keyword Discover Tools 

All SEO service providers are familiar with discovery tools and use them often for the acquisition and refinement of their list and priorities. Unfortunately, most of the tools are paid, and some are prohibitively expensive for SEO entrants and professionals alike.  

So what do you do? 

Well, almost all the tools offer insights and a list of terms on a limited basis for free. You can use a number of tools to add meaningful words and phrases to your list and at the same time get familiar with them.

Some tools offer analysis of terms based on monthly or annual searches and this insight is vital for prioritizing words and phrases based on popularity. But remember in spite of the search volume you should focus on terms most suited for your content. Hence narrow down to optimize the list based on the contents in the body not solely on the search volume. If you shape your content to focus on highly searched high volume primary keywords the intent may change misleading the visitors.

Is this what your site or blog is meant to deliver? 

Question yourself to clarify.   

Thus in order to choose keywords, go back to the whiteboard stage and realign with the offerings. For keyword research an SEO professional should be well aligned with the topic and the intent, there is no room for confusion. 

Some of the popular discovery tools are:

• Google Keyword Planner
• Ahref
• Semrush
• Niel Patel
• KWFinder
• Growth Bar
• Keyword Tool
• Majestic 

The output of all popular tools is nearly the same, hence, when going in for a paid subscription remember to check all site audit features that come along with the package.

Google Trends Website

This trend analysis website offers search figures across various regions. The website offers a graphic representation of the comparison of various terms and also the search volume. Google now updates this vital source for keyword optimization on regular basis. Refining terms are vital, and if you collate analysis using various sources you will be better informed. 

Remember a winning SEO Campaign depends much on how skillfully various relevant terms are used on the page and off the page. Not only the contemporary trends and insights, but Google Trends is also vital for understanding customer behavior pertaining to various subjects and topics. This will help shape the customer journey to align with your goal conversions. This tool also helps discover the market size and provides relevant economic indicators for example as an additional source of information. There are many subsets as search for websites available for the users.

Competitor Analysis & Search Encounters 

Keyword Acquisition is not an overnight exercise. Webmasters should be vigilant of the terms present anywhere that describe their content niche or special offerings better and at the same time reduces competition from competitors according to stiff competition on the SERPs. These encounters happen over a period of time when you are searching for diverse platforms for link building or seeking more information about the topic for content creation. 

Competitor study offers many insight fruits as you move over the websites, off-page contents, articles, blogs, and reviews. When you are conducting a competitive analysis you also look over all the SEO audit elements including the search terms.  Discover terms during these encounters and insights are time bound but add to your kitty and understanding of the subject matter in depth.  

Thus, search engine optimizers should take all relevant matters on the Net seriously, and you should care to go over them with attention. 

Semantics & Keyword Percentage

Semantics are words and phrases that are different from the main keywords but yet deliver relevant message/information to search engines for indexing and ranking and also to increase readability. The relationship between semantic words and phrases helps tremendously in explaining to search engines what the content is all about.    

For any content not to be called spam the keyword percentage should not be more than 5 %. This is vital to be in the good books of the search engine filters and robots. All the exercises above will help you in writing better both for the search engines as well as the visitors to your content.  

Read More on Keyword Research

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Uday provides a search engine optimization service for digital marketing. He provides website content and content for authoritative links. He also works as SEO Content Writer for digital companies on a remote WFH basis.

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Wonders of Internet or eCommerce! Shops & Stores - 3 - Magento

 Magento O/S for eCommerce Sites

Magento unlike Shopify is an operating system which enables users to create online stores for eCommerce. The licence is open and free to download and build upon. 

Magento helps web design and development concerns to develop eCommerce stores. Popular since a long time, it is an open source self hosted system. The source code is free, but  users have to pay for hosting solutions.  Without any limitation and flexible the software can be used to create complex eCommerce stores online using a developers ingenuity. This scalability makes it immensely useful for creating large eCommerce portals. This is enabled by advance features and tools available along with the software. The output is responsive offers viewing experience suitable for smart phones and related devices.   

Magento uses PHP as coding language and being open source there are no restrictions, the store can be modified to perfection and fulfill e-business needs. This can be done with great flexibility hence it suits mega portals in online trade.  

eCommerce stores created using Magento have to be hosted using third party on paid basis and good service means stability and consistency which is ideal for e-business. This software allows multi party function without putting security at risk. A number of coders can work on this system within one account to add their specialized inputs as per the development needs.  If the in house coding experience is wanting the the businesses can hire coders with requisite skills in order to run and maintain the stores. 

The scalability and flexibility is further enhanced by extensions which are available as paid and free. With thousands of extensions available the site can be upgraded with ease to cross over limits reached. The stores designed using Magento are capable of sustaining heavy traffic which any way is a must for online business generation. What more some of the extensions can be implemented by non coders. 

The frontend features add greater functionality to the stores and provide a platform to create a system that generates coupon or promo codes a must for discounts to incentivise a product purchase. Like wise gift cards can also be created. A customer dashboard along with wish lists and saved carts features come in handy for enabling frequent purchases by loyal customers. All of these can be implemented with ease on this free online business platform creator. It is also  possible to create magnification for images, display product reviews and maintain history of reorders by loyal customers. 

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Web Vitals Are Quality Signals That Rank A Site! & Measuring Tools

 Although not integrated yet these are future unified quality signals the Google is going to include in their vast set of metrics. Web vitals are issues which all webmasters should understand and enhance the quality with help of web developers. 

Mobile friendliness and good download speed are some of the metrics which search engines have time to time expressed emphasis. In fact making the site responsive is essential for better performance on the SERPs (Search Engine Result Page).   

User Experience is of utmost importance an no search engine is going to ignore this feature. UX is measured by your performance and is not limited few metrics but rather is holistic in nature. What makes visitors stick on to a site, spend time there and interact these signs of good onsite experience and how you bring about is through the character of your web page, attributes and smooth technical experience.     

Although on page content and attributes are most vital for ranking. These are assimilated on page and to be delivered smoothly without any glitch. Thus this gains importance as combination of factors.  A site with excellent contents relevant to the query takes eternity to down load has functions which are ill designed and coded is going to fail eventually.    

Thus the core web vitals revolve around the down load speed comprehensively, its visual stability and interactivity. Visual stability means the attributes like images, graphs, video and text are stable and do not shift here and there even going out of site. The third is interactivity the interactive functions should work well and do not fail whence most needed.      

There are tools that enable measurement of these aspects and aid in judging the page performance as:

Good (Green) 
Improvement Needed  (Orange) 
Poor (Red)

The webmasters should be able to access and analyse these vitals and engage the development team/ designer to fetch improvement. These parameters fall withing the purview of web developers.     

Get Familiar with some reports and tools here:

Chrome User Experience Reports 

This report is limited site download aspects but more metrics are going to be added. 

Search Console Web Vital Reports 

Poor page loading has severe effect on bounce rate in the negative and is a big turn off making the visitor to jump to another site promising the same answer. Read the report pertaining to these issue in the Google Search Console. 

For example if page load time increases from one second to three second the bounce rate would increase by thirty two percent. 

Although most seo specialists or webmasters would rely on the default character of their clients website those with good development support should scrutinize these vitals and get things improved. A substantial impact could be  assumed once these metric are fully loaded but time will tell. Hence we need to get familiar with web core vitals right now.    

After identification of issues in the rectification has to be done in the developers LAB. Here is an article on follow up of the Search Console Report.   

Some of the issues that can crop after analysis will improve understanding of technical aspect of a website. Well en good if you can provide the improvement else rely on the developers lab.  

SUGGESTIONS 

Eliminate render-blocking resources

Properly size images

Remove unused JavaScript

Serve images in next-gen formats

Reduce initial server response time

Accessibility

Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.

Image elements do not have `[alt]` attributes

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.

Preload key requests

Does not use HTTPS

You can use this site performance tool to evaluate your site and find suggestions. 

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Seo Tools How They Work and Utility

SEO TOOLS

Publishers who claim magical seo performance or claim overnight results are probably selling spam tools. Seo tools are basically analytical in nature while some help in detecting issues associated with site and optimization.  and do help in website promotion 

Ever since search engine optimization has become popular a sort of ancillary industry has sprung. As your seo campaign proceeds you need collect results and analyse the impact of your work. Although performance metrics are already provided in Google search console and Google analytic more tools are needed for diverse set of work. Google the search engine company provides many independent tools which you find onsite to check website performance. 

We will analyse some tools meant for testing various apsects of a website here: 

Google Input Tool

https://www.google.com/inputtools/try/

Language Tool hence in the pane if you type in one language it will give an output in another language as desired. Hence if you type in English you can get conversion to Hindi. This is very useful tool for writers. 

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Google Page Speed Test 

https://developers.google.com/speed/pagespeed/insights/

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Page Speed Test Tool

https://www.webpagetest.org/

In order to understand page speed results and analyse it is necessary to understand web core vitals. These are new metrics that will be inculcated in  sooner or later in the ranking algorithms. 

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Google Mobile Friendly or Responsive Site Test

https://search.google.com/test/mobile-friendly

The tool also   gives insights if the site has failed the test.

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Google Rich Results Tools

https://search.google.com/test/rich-results

This tool is used to know if your site qualifies of rich results.  

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Google Robot.txt File Test Tool

https://www.google.com/webmasters/tools/robots-testing-tool 

A misconfigured Robot.txt file can impend crawling on your pages 

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For checking duplicate contents which is essential for good site performance on SERP copyscape is the best besides the Siteliner...It is also known as plagiarism checker.

https://www.copyscape.com/

SiteLiner

https://www.siteliner.com/

Site liner is helpful in checking duplicate or similar pages in a website

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Contact Me For Seo and Content for Digital Marketing! 

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Social Media Underestimated and Underutilized

Uday provide search engine optimization service and Digital Marketing. He is a writer and writes on websites and blogs for clients. He is experienced and affordable. Contact: pateluday90@hotmail.com

Mob: 09755089323

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Whence Internet came into being and then WWW followed little did we knew that a new platform that is going to change our lives will take birth. That platform was social media aptly called since it proved to be a major social engagement tool, much more engaging and overpowering than any other land based organization. It is the writers, programming and visualizing genius of plethora of IT professionals that takes the credit for the birth of SM.    

But this phenomenon is not restricted to the social aspect it has become a phenomenal business tool as well. Nevertheless even the engagements on personal or group level ends up highlighting business, services and professions inadvertently.

Chiefly comprising of social networking sites, bookmarking sites, blog platforms, forums, video aggregators, ecommerce portals, and articles sites this mode of marketing and advertising is fast gaining popularity all over the globe. This whence used in a combined effort using various tools and sites  delivers immense  sales reach and hence success which supasses land based advertising and marketing campaigns.

Social Media marketing is for business promotion and sales conversions arising from the traffic generated and the reputation attained. Unlike the high ranking on SERPs on various search terms attained due to intense SEO efforts Social Media success depends much of creativity especially that which is augured by active content creation and utilization of media tools like infographics and videos.   

SM also requires active participation in various platforms like LinkedIn, Facebook, Pinterest, Twitter etc in order to create a reputation. This enables creation of niche online communities and hence large number of followers and fans. The followers, likes, positive comments, active contents, forum participation and anecdotal blogs all result in online success for business and services at much lesser cost than that incurred in land based campaigns. 

Though CPC like Adwords are part of social media marketing they differ from other activities as basis is on payment and little skill in utilizing the platforms.   

A committed and sustained effort online is required on numerous digital platforms using fresh contents, media tools and info graphics required for digital campaigns. If properly executed by seo service providers social media can deliver huge success in marketing and sales conversions.  For any campaign creating online reputation and highlighting brands is essential and a doorway to immense success. While generic platforms are the key medium most utilized being active in the niche or creating a niche is essential for reputation management and brand promotion.

In the contemporary era more and more companies, businesses and services are shifting to SM marketing by employing agencies which also deliver search engine optimization services. In times to come more of them are going to join the bandwagon and take advantage of innovative practices, immense reach and speed of Internet to enliven their businesses and services.  

Understanding SEO Audit - Indexation Using Search Console

Seo audit is the latest buzz word in search engine optimization. This is an exercise to uncover various aspects of a website slated for optimization and performance on Social Media and SERPs.  

For those interested in deeper functioning of their website it is imperative to subscribe to Google search console and link it with Google analytic. This is a comprehensive window to site functions and analysis in an easy manner no tools are required just an alacrity to regularly visit these widgets and get appraised about site and hence your SEO performance. Those seeking search engine rankings using these widgets will be deeply disappointed for some reason these are not comprehensivly available on the analytic tool but a brief could be found out in the search console if it is linked with the analytic tool. 

This activity is part of Search console where in you get a comprehensive account of how your pages are being indexed by the search engines.  In the console you can even check indexing of whole website or individual pages using the fetch option. Another advantage here is that you can check all pages those even banned using robot.txt file. 

Another option is to use site search operator = site:yoursite.com this is useful if your site contains less than five hundred pages.  

There are additional tools and services which enable checking this important aspect of website performance hence your SEO efforts. Plugins and bookmarklets also perform this task. 

Search engines keep on visiting the sites in order to cache and index for ranking purposes. If your site is not properly indexed you would lose in ranking. Hence always make sure that  your site is better crawled and no script or faulty programming acts as a hindrance. Whence using the robot.txt file rad well.
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Uday provides Digital Marketing (SEO) Service and website contents in English.
He teaches Digital Marketing in Jabalpur his home town in India.
Contact: pateluday90@hotmail.com
Mobile: 9755089323 

Google Search Console - Features

SEARCH CONSOLE

The aim is to get more search traffic by optimizing your website for better performance.

The search console is of immese help to quickly diagnose the site as well as to guage the performence. Hence after verification of your site the facility starts collecting data regarding various aspects of the site.

Some of the features are:

Overview

This give a sketch of performance, site pages and those with errors. You will alos find a mobileusability report with number of pages mobile compatible.

Performance

The main assessment is that of numbers of queries the site has reponded to and the clicks and impressions. The latter is how many times the site appeared on that keyword but not clicked.  You will also find out total clicks and total impressions.

Different metrics can be seen by changing the report preferances by clicking the tabs above. If you explore this option well you can change the dynamics of the reports as per your need.

URL Inspection Tool

By using this tool you can assess the performance of individual site pages. This was earlier named Fetch As Google and is now replaced by URL Inspection Tools. Pages could be resubmitted for indexing if changed. You can also discover the mobile friendly status of each page.

Index

Coverage offers site report about indexing

Site Map ...Add your site map here for reports from Google.

Get Mobile Usability Report Here.

Manual Action & Security 

Get a prompt on manual action required for security issues faced by the search engine.

Links

Get detailed report of internal and external links here. There is an option to download reports as csv or Google sheets. This is the best tool to analyse your search traffic.

XML SiteMap

The best way to utilize Search Control is to add a XML SiteMap and keep it updated regualary.

More on Search Console for further reading.
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Uday Teaches Digital Marketing at Jabalpur
He provides SEO and Website Contents in English.
Contact: pateluday90@hotmail.com
Mob: 9755089323

Website Design & SEO

Does website design affect your Seo efforts? 

Well design and coding are dependant upon the programming language and the template. The program may comprise of many small attributes containing servlets/scripts and it may even be an amalgamation of related languages. Normally eCommerce websites which deliver extensive functions and displays are programmed in a complex manner and provide a cryptic interface to the webmasters who may not be technically adapt.  

Client Side Scripting

The scripts are activated on the web browser after the download of all file are complete. 

HTML/HTML 5

The language is the precursor of all others with came along as advancement including HTML 5.

The later is used for mobile web design in order to enhance downloading speed. Along with HTML CSS or cascading style sheet is extensively used. 

Java Scripts may be used to create drop down menus, validate forms and animate HTML etc. JQuery from JavaScript library is used to enhance website functions pertaining to user interface. There are number of such programs available for use in large number of libraries. 

Server Side Scripting 

The programs in this case are executed on the server itself. The source code on server side remains secure as it is not transferred to the browser. 

PHP

This most popular and the fastest programming or web scripting language used by the developers. It is constantly advancing in new versions. PHP 5 VERSION is the most popular with the coders and is being extensively used. There are other options also available for programmers interested in a different languages and tools. 

Database Systems

It is that which supports a collection of website features which are stored in the database in a structured manner.  The collection of data supports the middleware and other applications. 

MySQL 

Well known database systems include MySQL, Microsoft SQL Server, Oracle Sybase and others. MySQL is open source database system software which assists in creating a user friendly environment.   There are many other database systems available to the developers.  

Website or Content Management Systems 

Wordpress, Wix, Bootstrap for building UI,  Drupal, ASP.Net and many more. 

Development Process

The development process using simple HTML is most prevalent while other languages and tools would deliver dynamic and complex websites. The latter are mostly used in making eCommerce and highly networked portals for ease of use and adding many functionality and attributes. For an easy approach there are many predesigned and developed templates available in the market on the Net for free as well as priced for purchase.   

Search Engine Optimisation 

Search engine optimisation is not partial to any website development methodology. The guidelines that are suggested by search engine should be the characteristics present on the website. Some of these are good downloading speed, user friendly and well crafted site architecture, unique and useful contents, easy accessibility to all the features. 

Hence coding should not hamper movement of the user as well as the robot that is the algorithm used by the search engines to index and rank sites. The robot should move around the portal efficiently and should be able to cache all that can help in indexing and ranking.     

User friendly architecture should include friendly easy to remember URLs and should not end in #$`..RRR as most dynamically programmed website do. Sites should be frequently checked in search consoles to see find out the extent of indexing a search engine is doing. A robust website architecture would enable sound indexing of the site comprehensively.     

There are many visitor metrics that are taken into account for ranking by search engines and those features should shine in the system. Make your site appealing with unique contents, friendly architecture, proper coding and formatting. Add site maps and other features like optimised videos and images etc.     

In order to make timely changes the webmasters need to find an easy edit option. He should not be running to the programmer every now and then for assistance with coding.  

Infographic What It Is?

When you combine pictures, drawing or any other graphic element in a template what you get is an infographic. This has become a major tool for promotion as well as propaganda. Data, information, statistics knowledge all can be brought out in an infographic. 

This has become a major promotional tool in Internet Marketing and a link building tool for search engine optimisation. The evolution has taken place in the past few years and is mostly used for mass communication on the Net. 

The use of free tools has really revolutionised the Internet and this phenomenon is one of them. A large number of sites now offer design tools along with templates to build an attractive design with text information for the purpose.  There are a vast majority of topics or categories that one can segment to create graphic relevancy online.  It is purely up to the ingenuity of the creator of what impact he or she can achieve. The assimilation of data, information, product description, company description, attractive quotes, beautiful eye catching designs create a  master graphic which can be the sales or a message tool on the Internet. 

Graphics can also be created using illustration or visualisation tools or using computer software. The latter is the preferred mode because it is time saving versatile.       

Social media sites like Twitter and Facebook have experienced proliferation of infographics along with many other platforms used in networking in social media.   

"A picture is worth a thousand words." This is what the infographic can do.   

Social Media: Online Communication & More

With the advent of Internet, a paradigm shift has taken place as to how we communicate. The greatest flip has arisen out of the coming of social media platforms which have - if not of all - heightened thinking, educated, changed the mindset and attitude of the literate class, professionals and amateurs alike.   

Information transformation has been tremendous, accessible to one and all, and may I add cheaply. The versatile social media platforms have proven to be excellent communication channels in terms of written words, audio/video.

Besides being instrumental in networking of like minded, niche set and the common man. They have augured the interests pertaining to various fields/topics, be it business, hobbies, activities and what not. Hence they carry with them endless possibilities of making effective social changes and broadening our spectrum of thoughts and attitude in the right manner. This has been evident by the transformation and upheaval created by the bloggers. Members of forums and groups (online communities) has been able to express views, exploit and disseminate information pertaining to their interests with ease.   

Holistic in approach, Facebook, LinkedIn & Twitter with ample space for communication, tools for creativity along with admixture of entertainment channels have proven to be the most successful online phenomenon.  For propaganda, business and publicity these media tools offer exciting possibilities which are continuously evolving, hence the thunderous success and popularity.

The medium offers endless courting space, thanks to graphic tools, content possibilities and audio for sales conversions, promotions and creating a target audience. There are many niche platforms which  focus on aspects that do not float in a void but are more of hubs with specific offerings.

Not only people, news channels, companies, organizations, NGOs, professionals, career seekers, all have been attracted to the medium. This has proven to be an economic dais that has given them a voice and increased visibility, to paraphrase - a means of expression that is not possible elsewhere without a large man power and expenditure.    

The cyber space is witness to  many startups...platforms that come with promise and vanish overnight, only the deserving survive.  Complex platforms with restrictions or conditional approach have experienced diminished access to audience as compared to the mega portals which have become part of our lives.

What has been so far restricted by the offline or traditional paper based media to specialists, professionals, news mongers, writers and journalists has reached the palms of the ordinary man and his milieu. The collective phenomena with the tremendous possibility of accumulation and dispersal of information online has become an extension or our mind, body and soul.

Albeit free, these platforms offer enhanced accessibility to specialized tools through the paid options. Not bound by boundaries, timings, speed or distance, the phenomena is here to stay.  

Gearing Up Your Website

When gearing up your website for search engines then have a serious peak at it first.

1) Does it has a look and feel that is soothing and justifies the topic?
Does it create a trust in your visitor?

2) Is it bogged down with unimpressive heavy graphics that take an eternity to load and the visitors leave in frustration?

3) Is it bogged down with confusing number of links placed haphazardly? Hence is the navigation user friendly?

4) Does the site talks only of sales an advertisement with no quality content? Does it communicate properly with the visitors or prospective buyers?     

5) Are the content persuasive and convincing? Does the site carry relational pages with on topic information on related technology and useful resources? Give people reason to visit your website.

6) Does the site  contains a long list of affiliate links. Is it bloated with affiliate banners that speak loudly of the affiliate programs? 

7) Is your site secure protected by SSL? Does it contain relevant privacy policies and your contact information? Are their certifications or approvals on site? 

8) The affiliate program you join should be legal and hold a reputation on the Net. Else you will have a tough time selling online. Is the advertiser trustworthy does the company have a reputation and brand image?    

9) Testimonials with contact info?

Is your site being crawled

In the initial stages it is very important that the search engine bots have access to your your contents. Website design should incorporate simple programming and server side includes. Frames and Flash do not work best albeit google bots can now fetch and retrieve readable data from such sites.   

Another issue is between http:// and www version of your site. This can be corrected simply by using the webmaster tools and verifying the site. There is an option for which version you prefer set you site to www version since it is more widespread. If you do not do this than you will not get full benefits of promotion if you linking to www version.  

Problem with your website's crawling can be detected in the webmaster tools as well. Use the function fetch as Google bot. There are other functions and parameters that can be set according to your preference. There can be several issues at your hosting site one that needs mention is server load which can result in time outs and lack of connectivity. One also needs to renew the domain in time. It is better to renew your domain for more than three years which will make your website more stable on the net.

You have to choose your web hosting carefully. The site retrieval should be quick and it should be protected against malware and virus. If your website is hosted on server with large number of spammy sites then chances of action being taken on whole lot increases.

Using the Google webmaster tools to safe guard your site performance should be a regular activity.