Quality Backlinks For High Ranking

When the World Wide Web came into cyberspace the whole ecosystem was flooded with websites and later with blogs. This was the dawn of the search as browsers flooded the web.  Visitors to the browsers began seeking answers to their pain points and they also sought websites and blogs that gave answers to their questions, required information, and some for entertainment.

Information Retrieval

For Google, it was an effort to provide the best information to be provided. This was also the beginning of search engine optimization as site owners began to optimize their sites to rank high. They all wanted to be among the ten blue links.

In the initial stage, the search engine company ranked sites based on keywords and external links. A profusion of keywords played a major role but it was the links pointing to the site that took the cake. Site owners built backlinks emanating from various sites, link farms, and soggy blogs. All this worked.

But the visitors were not satisfied and the information retrieval was not up to the mark. Noticing this the search engine company began to upgrade its retrieval system. A series of updates straightened the bend and the results began to improve. Of late lot of weightage is being given to off-page optimization as well.

The Right Link Building Strategy

Before we dwell into SEO or search engine optimization we must understand that each website and its topic is different. Hence the SEO strategy differs as per the topic being dealt with.  Content types differ when you are link-building. The inbound links should arise from good-quality websites and quality blogs, and your content should entice the visitors to link to your website. This is natural link building, and it is most valued. 

In SEO link building counts and quality link building leads to higher ranking.

So if you wish to rank among the ten blue links:

·         Write quality content!

·         Stick to the topic

·         The website may have many niches so write  accordingly to promote each page

·         There are many divisions to an e-commerce site brand, and product categories are written for each.

·         Guest posting although no follow can bring in good traffic

Quality Link Building is a must in search engine optimization. All the top-rated SEO Firms should follow these norms. Search engine optimization is changing face day by day so keep up to the mark.

What is Content Marketing and SEO Link Building in The Digital Parley

Content Marketing What is it?

Creating content, in this case, it has to be SEO friendly, and user savvy is the first step in this type of marketing. The next step is to publish the write-up on Internet Platforms, Social Media, blogs, guest posting, outreach, online magazine, and all other places where you can place your perfectly written stories and articles. This is done keeping two purposes: brand promotion and market visibility, and the second is creating content wrapped links.  

*Pl note blog posting through good for a referral now is a "nofollow" creation.

Types of Contents

• Blog Posts
• Case Studies
• Stories 
• White Paper
• Articles
• Press Release
• E-Books

Central to creating content is keyword research. Understanding the topic and working on seed keywords should lead you to primary and long-term words and phrases that help index and rank on SERPs. In addition, this will help create pieces in the company focus revolving around the terms... without overindulgence, which will lead to spamming. 

Also, know your buyer or personae profile that should be your target audience since you cannot promote wildly a focused approach is a must for success. 

Publish content on your accounts and your blog creation, all relevant to your topic. 

Syndication 

This is requesting other sites to publish your content published on your site with a link back to you for an SEO Value. This is fraught with risks as the other site may not be as authoritative for your reputation, or it can leverage benefit at your cost. Hence always ask the syndicating site to place a "rel=canonical" and "noindex" meta in the link pointing to your write-up. These actions also ensure that the page is not duplicate and you are the original creator of the write-up.

Link Building for SEO

Your on-page and off-page contents should propel natural links for your site. For link building, third-party endorsement works much better; hence media, influencers, or bloggers should be included in the link building process. Use Outreach and PR to build links endorsed by third parties.

Best external or inbound links are wrapped with contents and other attributes added to the write like videos, images, and infographics. The contents should be highly relevant to the vertical, and if there is editorial scrutiny, it is for better.

Overall learn to create great write-ups!

==================

Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323      

Outreach - Seo Link Building Pros and Cons

 Seo Outreach 

Yes you are right outreach is reaching out for a purpose. But in link building for search engine optimization the approach differs or rather well calibrated. Generally outreach for link building is a part of SEO Campaign. 

These practices though much popular needs to practice caution any unnatural way of obtaining links can lead to dilution of authority or outright penalization by deindexing for database. This can be terrible contents are the best means of obtaining links. If your site is unique, information rich and comprises of helpful attributes you chances of obtaining natural links will be good and this is the best ranking practices. 

However outreach is very popular especially among those who are not good at content creators and who do not have their own blogs. Guest blogging is one form of outreach and relevant content in this case is a must. But as if now this outreach is good for creating referrals but less effective for ranking since Google experts has come out publicly and advised the use of "nofollow". 

You can reach out using email outreach and persuade website or blog owners to add a link to your website. In order to create extensive backlinks you can imagine the amount of time and effort that would be required besides expertise in persuading the owners to oblige. Another means of outreach is through social media where in followers or friends can be persuaded to add a link to your site. 

Of these guest blogging seems to be ethical since you are providing owner with valuable topic related contents and now place a "nofollow" attribute hopefully. If the ownership is discovered by algorithms than it would be a bad case if the attribute is not used. So keep outreach exercise to create referrals. 

You can achieve success by reaching out to influencers, bloggers, other business and journalists to provide the link. You should put into practice by supplying or creating content on publisher websites. Rarely in case you know the owner of relevant website very will you get a link else persuade, offer and justify the demand for link.    

Alternatively you can do a favor to website owner by pointing out a lacunae on site link say broken links. This could be a good conversation opener the rest will depend upon your expertise to get the link as favor back.  But lets halt for a minute and realize that link building is done solely of the relevant niche.  Do not try to get a link for tea website with a shoe website be contextual.  

Another means which has dual benefits is to create an interesting topic relevant blog with frequent entries that catch the readers attention. I am repeating or stressing out on the word relevant so that you can understand the importance of contextual linking.  

Look for tools like HARO (help a reporter out) 

This is a good source for Journalists as well Source or website/blog owners. The former gets content and the latter gets link in lieu of content. 

Note* Apply all quality guidelines for link building and work out your keyword research. 

==================

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Marketing on Social Media: Twitter - FB-LinkedIn

While the social media providers pay more importance to paid PPC as means of revenue generation for their survival there is always an option to widen your follower base and create a reputation. The reputation is about your business abilities hence the business, your professional skills and hence your professions, artistic excellence hence your art and so on.   

Those with strong finances should explore possibility of paid Advertisement on Social Media platforms. PPC is pay per click hence you only pay whence a visitor clicks on your Ad. Other modes are pay per impression depending upon how many times your Ad appears or rather displayed on given keyword.  

SM companies provide with extensive reach and high degree of conversion if you advertise through them...but not necessarily, there have been dismal failures of Ad campaigns going wrong.. These platforms are easy to use for advertisement on lines of Google Adwords with little twists and turns. 

Bring out cash (pay online) and use them for response what you have as a goal for your brand or company etc.. You can fix budget and thus stay within limits of financial capabilities. You can also conduct large advertisement campaigns but after a trail run I advise. 

If  you do not have the necessary financial budget or extensive Ads are not viable than earn reputation online. This is a grind but you can add inputs on day to day basis. This is where online or digital marketing becomes greatly complex and requires skills and physical indulgence.  

If you promote yourself, your product line, profession, brand, business all get the benefit from the reputation you create. Since on platforms like Twitter  and to some extent on Face Book large scale content creation is not possible, you can highlight blogs pertaining to your profession, product or service. This is the best media for promotion on the Net. Large scale penetration is required and this is a consistent grind. If you are enthusiastic about social media marketing this is grind no more.                    

Nevertheless you can also publish videos, images, reviews, testimonials and articles published elsewhere pertaining to you or your business/services etc on these social networking sites mentioned here and on more articles. This works fine as well so you have  many options. Before I polished my writings, I would do the same whence the Internet was in a nascent stage in the nineties.    

If your activities are regularly published with good intent and not spam you will become popular among your followers and more may follow with increased presence online. 

It is important to follow SM guidelines, and respect the restrictions while publishing. Twitter allows 2500 tweets containing 280 characters a month, while FB restricts you to only 5000 friends and family members hence choose wisely. LinkedIn is more professional part of it being a job site. Publish your credentials and your professional work as articles or links there to garner long list of connections. Learn to create pages specific to the niche and promote them intensely. All these aspects are applicable to many emerging social media platforms so keep discovering more and more to widen your base and hence your efforts. 

Intense online activities in one direction or one topic will streamline your followers and more may feel like joining you. In online platforms it is necessary to create a robust base of followers who may further push your efforts or start using your services as well. This comes about by creating excellent contents and by publishing them on regular basis.  Creativity wins laurels remember. 

If you do not have the time to do this higher marketers like me and get your work done. This is the way digital marketing campaigns are created and run by experts with good content creation skills and understanding of social media.  

======================================================

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Some Seo Metrics & Performance Tracking

Performance Yardstick 

Your seo performance will not be determined by back-links alone. The ranking algorithms now include a large number of metrics. These are taken into account in case of ranking on SERPs especially during the  neck to neck duel. These changes are occurring primarily because of two reasons one is to provide the best response to the query on a stable and responsive platform and other is to prevent spam.  

These concerns are strongly related to user experience and a good one means loyalty to the company. Most seo professionals target Google since it is still very popular but on later days competition will creep in and then the metrics employed will lead to a complex effort in order to succeed. White hat seo means sticking to guidelines prescribed by the search companies...and this is the only way forward. Do not spam your success.  

There are lot of tools that help you determine the status of your website post optimization Google Analytic linked with the Search Console is one of them. There are many independent performers some with creditable tools in their bags online. The tools enable you to gauge performance and help you measure the success of your efforts with the metrics in place and the external links created.  The client is not considered as far your performance analysis is considered he wants to experience tangible success and fulfillment of goals. The analysis is for you to gauge performance and move on...on a corrective path.      

On Page Metrics & Web Core Vitals

Hence is it wise to use the analysis in bettering your performance and make the client happy. On page metric should be employed at the beginning of the campaign while fine tuning should be a constant process. The search companies lay stress on web core vitals that leads to better user experience. Mobile response is now a statutory necessity since a large proportion of search has moved to the smart phones and tablets. Page download speed, stable images and videos and sound link forwarding is definitely important for a successful user experience. Do not neglect these for instances has been noted of sites performing well even in absence of these metrics.     

Keep tab on bounce rate for individual pages and repeat visitors former should be less and the latter should be more. Read the funnel if the visitor makes it should be short and sweet and lead to the goal page.  

Keyword Ranking Lead to Research & Discoveries.  

Most of the clients demand a periodic ranking report carried out manually while some may be satisfied with reports forwarded through Google Analytic. I am of the opinion that manual ranking report is exhaustive as well as it assists you to sharpen keyword framework in the mind. Yes you will be better able to list search terms which will have a positive impact and this will lead to discovery of new terms especially the unconventional odd ones for user type many illogical terms that come to their mind for answers. 

Search words are often create an irrational chart with phonetic in-congruence and grammatical mismatches...most of the searches are illogically defined and ill structured hastily typed in anyway to seek relevant answer.  This happens more with long term search words now used in plenty.  This is not case with those not properly adapt to the the language used but even those who are well comfortable with the lingo.  

Title & Meta

Most important elements of the web page they should be informative with unique description and accurate. One of two keywords is enough here they should be inviting in order increase the click through rate and fulfill goal. 

Structured Data 

Implement structured data wherever possible using language preferred by the search engines. Although GMB is the best bet for local rankings but they point out the locality more profoundly the structured data helps in elaborating your offerings explicitly to the search engines.     

Content Engineering & Relevant Additions 

Search engines do not like thin or duplicate contents and those over done with keywords. Make the write up natural informative and easy to understand using semantics.  Provide additional information on an internal page properly linked using the right anchor whence reading comfort is being crossed over. Yes do not overdo contents.  

Authoritative Link Building For Seo & Referral 

Use directly like submission at local and niche directories or those which are definitely out of spam. In case of doubt use the disvow tool. Content Wrapped  Links from well known sites are the best bet. You can go for random or aggressive link building with "nofollow" attributes keeping in mind the guidelines set by the platforms...be they article sites, social media platforms,PR. or even relevant directories and forums but "nofollow" attribute is a must if you wish to avoid any form of penalization. Aggressive link building is good for creating referral but be careful.      

More on Seo & Link Building

New Page Addition 

If a need arise for meaningful addition to contents and attributes linked internally as two tier in the link architecture. No similar or duplicate content. 

Site Maps

Add and keep updating both XML and HTML sitemaps on every page.  

======================================================

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Link Building : Consider User Experience

Though the framework of search engine optimization (SEO) retains the same skeleton as it did before, the search engines are looking deep into things. Everything connected with the website will come under the scrutiny. Although not a ranking factor the destination that a link leads will be under consideration sooner or later.

Hence honesty towards anchor text usage and the authority of the destination becomes important. Visitors do not wish to be led to dud pages or pages having weak content, are not mobile friendly and web core vitals are disappointing. But in all seriousness if  you lead the user using content and the anchor text to a page with in totality belies the truth and their expectation than that is spam of worst order. User should know if the target page is meant for advertisement of sorts, or an affiliate site or anything that does not hold promise. This can be worse than  bad results on the SERP. 

The seo or webmaster building links using their skills either for higher ranking or for referral marketing should be dead honest. If not it could lead to loss of online reputation on production site as well on the social media networking site where the contents are being pushed.     

Expectation is human nature, and web visitors are sensitive about time they spend to unearth information for facts and figures. They wish that their intent should be fulfilled in a short time without getting trapped in unrelated advertisements or  spam pages.  

Webmaster with ill intent promoting site of client with equal ill intent will resort to these things for making a quick buck. But what they do not realize is the loss or reputation that takes place online. If you are promoting content wrapped links with ill intent you will lose repeat visitors and lose online reputation in time to come as well.   

Good Webmasters

But the buck does not stop here, webmasters with good intent may get trapped in this racket. Honest clients with weak pages and no ill intent may not deliver the experience that the users wish for. Weak or irrelevant content, bad design which lacks aesthetics, irrelevant attributes and shaky web vitals are surely going to disappoint the visitors. 

This is a futile exercise even though the intent is not dishonest. Since the search engines do not reward weak pages. It might be good idea to improve the pages first and then go in for a link building campaign. I know some clients are hesitant in making changes to their websites due to investment concerns or design changes or whatever. Reasoning and logic will play an important role in convincing for a complete change of content, attributes on page and aesthetic. 

Reward: A well built web page will definitely be a successful one post the optimization campaign.

With day to day evolution webmaster should stick to SE guidelines and need/desire of their audience. Simple understanding of human behaviour and logical approach will lead to better results. This is where one's time should be spent rather than spending hours in trying to unravel the algorithms.   

======================================================

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teachesdigital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

SEO: Web Saturation & Popularity

While most of young seo entrants are busy with emerging terms and definition of digital marketing they do not realise that most of the terms refer to the same activity. But is sounds impressive does not it?

That's why I take back the students to basic. Back to basic and one activity that defines age old approach to search engine optimisation is web saturation. Remember SEO is part of digital marketing and important one at that. Web saturation is not just to maximise indexing of your pages it is also making use of the popularity of the web by constant engagement and link building. Hence popularity will arise if your website is widespread on Net at the right places.  

Web saturation simply is to place the client's website link all over the place in linkable platforms. This is easier said than done. Earlier before the advent of Panda and Penguin etc throwing your link helter skelter just anywhere any instance a thousand times....it worked. To achieve this seo agencies employed hundreds of cheap link builders and let it go.   

But now the situation has changed and if you are not careful whence throwing your link around you will be penalised. Remember all links carry contents, videos, infographics and images. If the assemblage is not pertaining to good quality you are doomed. 

Link building today is an expert job done by content writer with deep understanding of SEO. And links are built on chosen platforms with high domain authority or editorial scrutiny. Search engines can make out cheap sites from authoritative ones. Good news is there are plenty of the latter. 

Another good news is you can submit to directories and article sites as long as they conform to guidelines set by the search engines. This means no paddle pushing with cheap articles on cheap article sites and certainly no fooling around with cheap made for ads directories you have to be very discerning.  

Hence explore authoritative platforms for publishing contents with link and constantly increase social engagements. Creating a reputation as professional seo or digital marketer is important hence regular engagements using content creation, social networking and bookmarking is a must. Blogging is essential as well create blogs and with regular inputs make them authoritative. Guest blogging carefully will also be fruitful. 

All this means you should have the ability to write, if not then polish your writing by regular exercise.  Web saturation would fetch best results in terms of domain authority, high quality link profile and referrals. Yes all links need not be "dofollow" the benefit of creating extensive links on "nofollow" links will fetch you lot of direct hits or referrals. You can create "nofollow" links on all platforms but make sure of the status. For most sites if you check the page code you will discover the status.  

Note Google does not treat"nofollow" link with complete neglect now and does accord some value to them. Hence do not dare to spam. Yes! Search engine optimization is not by spamming it is by white hat methods.  

================

Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 

Uday Teaches Digital Marketing in his home town Jabalpur. 

Uday is also a freelance naturalist/birder and loves to blog on wildlife.

He can be contacted at : pateluday90@hotmail.com

Mobile: 9755089323

====================================

Future of Link Building & SEO

SEO Overview

The beginning of search on Internet or web browser was facilitated by external links. These are links pointing towards the owners site from another source which could be an article, blog or another website etc. These links were then taken into calculation by search engine algorithms and the site was ranked accordingly as per their numerical strength which was an indicator of its popularity on the Net.  All this is passe, but the algorithms still rely on links for greater information about the websites and do enhance ranking if the effort made is following their guidelines.  

Now SE companies rely on many other metrics to rank a website but these too can be manipulated hence the mix is preferred.

"Human scrutinized links are better pointers to a sites quality then other intelligence method since it is impossible to replicate the human mind."

Therefore organically generated or natural links and/or well scrutinised one's are definitely more reliable. 

Eventually seo practices also points to a better site build up using unique informative contents, sound architecture, good responsible design, added anecdotal features like images, infographics and videos. Thus in present stage both on page and off page factors are important this is further accentuated by the user behaviour on the site.      

Link Building Once Upon A Time

Hence link building was a popular methodology by webmasters to promote their client sites. This went on for some time along with adding onpage attributes in abundance. Some of the webmasters were gaming the system and artificially manipulating the search results.   

In order to prevent the SERPs from being flooded with incompetent sites the search engines began improving their algorithms by tweaking them regularly. The Penguin Update by Google put stop to manipulation of search results by building spammy links helter skelter. 

The stage has come where in only quality or authoritative links count. The organic links attributed to good unique contents are the preferred mode used to enhance a websites ranking by search companies today. But unlike whence Penguin was newly introduced, the companies do not penalise spammy links they only ignore or dilute their impact. This is believed to be true?     

Web Saturation 

Do people reach your site just by a mention in the contents well that seems impossible in the present context hence a link is required to direct people to the site. 

Why is Web Saturation Important? 

Until unless you find a place on top of SERPs on many keywords your portal will remain ineffective on the Internet. In order to remedy this malady in the vast Universe that the cyberspace is one needs to be present at as many places as possible. This is known as web saturation. 

Hence link building is imperative but please this does not justify spammy links as they are bound to affect your online reputation even if search engines ignore them. Links associated with unique content and quality are most respected by the visitors as well as the search providers. But one point is assured with the evolution of search. The more the merrier is not necessarily effective if the external links are not quality driven. Select large number of relevant platforms to create outbound links following their guidelines for better search engine optimisation.    

Social Media Participation 

Yes social media is part of the ranking process. Why? Let us understand that web presence is a concern for search engines for if visitors are able to find a useful resource without a search then the companies lose their business and lots of revenue in Ads. 

Hence the popularity on social media platforms or online reputation of a content or content creator helps the associated sites to rank better. This is a strong indicator for search companies since a good content associated with weak site will discourage visitors. Any resource which is spammy or not qualified will mar efforts to gain popularity in the social media. Online reputation plays an important role in conversions as desired by the owner, professional or a company. By effective participation one can carve a niche for self on a social media platform. 

Internet Marketing is now an exercise which includes search engine optimisation, social media participation and paid or free advertisement campaign management.  

Truck Load of Metrics 

Search engines take into account a vast number of metrics nowadays before ranking a website. Hence make good the efforts and promote a suitable site. But remember the crux is that your site contents should provide an apt answer to the user's query on the SERP else you will never succeed. Hence more information the better that too extensively researched and relevant.   

Evolution of Search 

The algorithms will keep on evolving to provide better answer to a query on search hence changes in guidelines are bound to take place every now and then. Webmasters should adopt to new practices as required.

======================
Uday Patel provides SEO & Internet Marketing Services. I also provide optimised website contents in English. I teach Internet Marketing in Jabalpur in India.

Contact: Mail Me 
Mobile: 9755089323

All About External Link Building

Albeit many metrics are now included in ranking and indexing of website links stand out. They stand out as a decisive factor and as indicators of topic and niche. Though mass scale link building is no more the criteria of performance on the SERPs a large number of authoritative links do help. 

Natural links are the best for any website and most liked by the search companies nevertheless a lot of hard work and ingenuity is required. The content creation with niche information, utilities, graphics and videos create an ambience for inviting linking. Easier said then done but all web masters should aim at achieving a large number of natural links.       

Another good option is to create contents and add a link and then post it to an article site with editorial scrutiny. This is applicable to creating external links on all platforms that are authoritative with good reputation online. 

The most important aspect of external link creation is relevancy. The external link should be embedded in content which is topic relevant. But while doing this posting should not be done at spam sites or farms which are built for this very purpose. In case of doubt add "nofollow" attribute to escape the wrath of the search engine. There are many "nofollow" sites where link can be embedded in a write up or article safely. But even here editors will not allow spamming. Hence create content which is unique all the time and post in these sites for building referrals.       

When you embed a link do it in a sentence which contains relevant information, and is not more than a 100 characters.  Use logical linking practice in a suitable anchor but not manipulate the sentence to add a primary one. Large number of related anchors perfectly suitable to the content should be used.     

A large list of relevant anchors used naturally help the algorithms determine on which keywords the side should rank. It is no longer to use one type of targeted anchor excessively. The indexing criteria has evolved much more and can decipher what the site is all about.      

There are many platforms available for attractive content publication. These are manned by editors and strict editorial  scrutiny is maintained. This is the way to for search engine professionals now. These sites can offer quality linking but a lot of hard work is required in order to understand their criteria.     

A blog is also a good option for link building but the write ups should be of serious nature. As applicable to all content creation topic relevancy is of utmost importance. Just do not create haphazard contents to as an option for linking. A large number of anecdotal and informative blog entries is the order of the day.   

Hence numbers have no meaning if the activity is not executed rightly. Qualitative linking should be done in a campaign for search engine optimisation. Remember quality and not quantity counts. Have patients for results to come through.

Use the content creation to gain popularity of social networking websites, blog aggregates, online communities. The reputation you build up gradually will offer long term stability high position to your client's website.

Not only this inactive brand mentions in contents can also reap a great harvest. Natural language processing and artificial intelligence are inching their way up in the whole process of indexing and ranking. This is slowly changing the paradigm which the webmasters will have to be in tandem with or leave the service.   

You are not a search engine professional if you stop analysing and stop reading informative articles on this topic. Internet is constantly evolving and so are the search engines. 

Links & Creating Referrals

Link Building is an exercise to influence the search engine rankings. A link points to owner's website from a given source also known as inbound links they were created for sole purpose of ranking higher on the SERPs. 

How Come? 

Well during the early evolution period the algorithms judged websites from the number of inbound or external links pointing to them. This enabled the search engines to rate them higher and rank them high as well. Although other factors did count links were primary signals which search engines respected. This is how their indexing and ranking programs were shaped. 

Not so anymore random link building does not result in appreciable climb upwards. But if you have authoritative or natural inks they still count and can rank your website higher. Links tell a lot about the site to the ranking algorithms. They remain as core of the algorithms even today. However random link building from non authoritative sources can lead to a penalty.     

But then links are not built for the purpose as highlighted above. No follow links are as useful if built rightly with topic relevancy on authoritative sight. Hence a large number of links should be built using the "nofollow" sites. I am sure this will not lead to a penalty. The links also act as referrals leading to the website. This activity should always be in the SEO Campaigns. The principal is simply high referral traffic from topic relevant source can lead to higher enquiries and hence higher conversions.   

Just be careful if links are built on spammy, ill reputed sites the website could be penalised. Hence be careful the best is to create a master website or blog with unique contents to attract natural links. Search engines respect natural links and can lead to upgrading the domain authority very quickly.         

        

Using The Disavow Tool

Link Building phenomenon shot sky high when in the initial stages of search engine proliferation on the Internet began. Sergey Mikhaylovich Brin & Larry Page created the algorithmic wonder that is Google. The information retrieval system simply fetches what you are seeking online or on the Internet. 

Since the phenomenal growth of search engine usage there is a constant effort to improve the information retrieval system. This has resulted in lot of updates, additions and changes in the evolutionary algorithms that are used for indexing and ranking by Google.  This very evolutionary impact has unnerved lot of webmasters or seo experts who are actually the people behind with an important role to play in the future of search practices on the Internet. The frequent updates have baffled many webmasters and have critically challenged their optimization skills time and time again. With every change the search engines force compliance to their guidelines some of which are penny pricking.    

The evolution of search engine began from Brin's data mining which eventually lead to Google. The earlier algorithm relied heavily on keywords on page as well as external links pointing to the site. Both factors created a revolution and are still relevant albeit diluted. The search engine look for greater signals now whence indexing and ranking websites and blogs as response to the user query or the search term.  The complexity of the metrics of this highly evolved system in recent times has made it difficult for many webmasters to overcome.   

The heavily relied upon link building campaigns have now become more difficult with links being classified by search engines as bad, weak, good and strong. A greater understanding of the web has been called to picture. The search engines since inception have created an industry around them with link building being the most popular. It takes little to realize that things will not always remain the same hence the industry has to follow the changing dynamics.  Webmasters with shallow knowledge base will go down the history lane. 

Inadvertently search engine optimization will always rely on external link building untill unless the search engines systems take over the ranking game totally and make organic search sterile.  The smart operators realize very well the role web masters play in popularity of their search engines. Those who do not will linger behind for every and keep their search offerings to themselves however good.      

Unlike earlier times link evaluation has become more critical and a bad link creation can pull your site down on the SERP on primary term. This means developing skills to evaluate the link building exercise as well as to evaluate the platform.  The number game has some importance left still but an equatable platform has been created for those who cannot indulge in massive link building campaigns like the big firms.

It is not only the link wheel or the keyword profile that counts the source counts as well. Association with relevant, unique content and editorial scrutiny is a must for a link to gain juice - as referred in seo parley.  

Sensible quality link building is the need of the hour. This does not mean all papers should have scholarly  impact. People are searching the Net for basic information relevant on day to day basis to quench their information need. A scholarly paper has less importance for average searcher who is more on the Net for curiosity sake "Net Gossip" as I call it.

Hence large link building campaigns have resulted in trash which after the release of Panda and Penguin have become internecine. The bad link profile earlier innocuous has now become short of auto immunity disease. Therefore it has become necessary to get rid of as many bad links as possible. In order to assist the webmasters Google has introduced the Disvow Tool.    

Using the Disavow tool webmasters or website owners can remove unwanted back links that are pulling their site down on SERPs.  For this purpose the links that have to be removed have to be uploaded is a text file to the disavow tool online. Removing bad links will also mean removal of oft repeated anchor texts which invite Google penalty as well.

As Matt Cutts the Google spokesperson says the removal has to be cautiously done after efforts to remove them manually has failed.  Judging a link will be the next part of the story...bye for now...