Poorly Designed Website and Online Marketing (SEO)

 Website design and development plays a major role in online marketing or SEO to be specific. If the design is failing or poor, it will not conform to the search engine guidelines hence your search engine optimization campaign will fail. Website design and development play a major role in search engine optimization. A bad design will never score up to the metrics that search companies employ, and the site will never rank high.

Hence the first step in SEO Campaign is Site Audit. Using site audit you can discover whether it is mobile friendly or not, whether it is properly hosted, and whether its download speed is optimum. The website is not only responsible for ranking high on the SERPs on chosen search terms. The website is also responsible to attract, engage and convert the target audience to a goal specified in the vision statement. 

The UX Factor

Another factor that plays a major role in successful outcomes is the UX factor or how user-friendly the website is.  Thus, the developers should pay special attention to onsite factors like web core vitals, site architecture, on-page content, and visual elements and coding.  Owners should see that the on-page content is unique, relevant, and engages the target audience. There should be a call for action or CTA line at appropriate places to encourage the visitor to head for action. Whether a property is meant to sell or promote services the CTA button will make a major impact.

Site Audit

Site audit also reveals technical snags like blocking scripts, heavy images, and the number of server queries that are being generated. A large number of server queries will result in a late response from the server and downloading will be affected. This calls for fast efficient hosting with no downtime at all. Thus, owners should opt for dedicated servers that are equipped with the latest technology.  

The website should be complete when launched, no portion or page should be left incomplete. All dynamic functions should be working in perfect order. No function should be under repair or development. An underdeveloped website makes a bad impression on visitors, and this will impact engagement and increase the bounce rate. 

Design & Aesthetic

The design and aesthetics also play an important role hence they should be apt. A good website development team is a must for making a good site, portal, or eCommerce website.   The site architecture should be well-defined, and the link should be intact, and one click away from desired information. Boken links, complex forms, and unstable elements will make sure that you do not get repeat visitors apart from a high bounce rate.  

Keep your website updated in all respect and check its completion using site audit tools. A good website conforming to search engine guidelines is a must for success.  Pay special attention to website development for online success. Neglect will lead to a heavy cost and failure.   

Website Design & SEO

Does website design affect your Seo efforts? 

Well design and coding are dependant upon the programming language and the template. The program may comprise of many small attributes containing servlets/scripts and it may even be an amalgamation of related languages. Normally eCommerce websites which deliver extensive functions and displays are programmed in a complex manner and provide a cryptic interface to the webmasters who may not be technically adapt.  

Client Side Scripting

The scripts are activated on the web browser after the download of all file are complete. 

HTML/HTML 5

The language is the precursor of all others with came along as advancement including HTML 5.

The later is used for mobile web design in order to enhance downloading speed. Along with HTML CSS or cascading style sheet is extensively used. 

Java Scripts may be used to create drop down menus, validate forms and animate HTML etc. JQuery from JavaScript library is used to enhance website functions pertaining to user interface. There are number of such programs available for use in large number of libraries. 

Server Side Scripting 

The programs in this case are executed on the server itself. The source code on server side remains secure as it is not transferred to the browser. 

PHP

This most popular and the fastest programming or web scripting language used by the developers. It is constantly advancing in new versions. PHP 5 VERSION is the most popular with the coders and is being extensively used. There are other options also available for programmers interested in a different languages and tools. 

Database Systems

It is that which supports a collection of website features which are stored in the database in a structured manner.  The collection of data supports the middleware and other applications. 

MySQL 

Well known database systems include MySQL, Microsoft SQL Server, Oracle Sybase and others. MySQL is open source database system software which assists in creating a user friendly environment.   There are many other database systems available to the developers.  

Website or Content Management Systems 

Wordpress, Wix, Bootstrap for building UI,  Drupal, ASP.Net and many more. 

Development Process

The development process using simple HTML is most prevalent while other languages and tools would deliver dynamic and complex websites. The latter are mostly used in making eCommerce and highly networked portals for ease of use and adding many functionality and attributes. For an easy approach there are many predesigned and developed templates available in the market on the Net for free as well as priced for purchase.   

Search Engine Optimisation 

Search engine optimisation is not partial to any website development methodology. The guidelines that are suggested by search engine should be the characteristics present on the website. Some of these are good downloading speed, user friendly and well crafted site architecture, unique and useful contents, easy accessibility to all the features. 

Hence coding should not hamper movement of the user as well as the robot that is the algorithm used by the search engines to index and rank sites. The robot should move around the portal efficiently and should be able to cache all that can help in indexing and ranking.     

User friendly architecture should include friendly easy to remember URLs and should not end in #$`..RRR as most dynamically programmed website do. Sites should be frequently checked in search consoles to see find out the extent of indexing a search engine is doing. A robust website architecture would enable sound indexing of the site comprehensively.     

There are many visitor metrics that are taken into account for ranking by search engines and those features should shine in the system. Make your site appealing with unique contents, friendly architecture, proper coding and formatting. Add site maps and other features like optimised videos and images etc.     

In order to make timely changes the webmasters need to find an easy edit option. He should not be running to the programmer every now and then for assistance with coding.  

Impact of Java Script on Seo

Java Script is used to make web pages dynamic or interactive. You can place the script inline in HTML document of call from the server.   

The relationship with scripts used in web design is a matter of study whence effective crawling in concerned. Some search engine may not be able to crawl the site well if there is hindrance caused by a script or coding discrepancy. Hence web designers should be well aware of this fact and develop site keeping the crawling factor in mind.

JAVA script a programming language is not read directly unlike PHP or HTML. Whence the search engine visits a page it lists all the Java scripts then the browser initiates Dom a tool used by Google to render the script. DOM is a tool used for inspection and analysis of web pages. 

Hence the complicated nature of the script calls for a minimalist approach. For example do not use it for making onclick drop down list. Hence when a user clicks a button the script comes into action. It is better to use internal linking with relevant anchor texts.

Dynamic URLS are not seo friendly hence on should ask the web developer to use a clean URL instead. 

Java Scripts can slow down page download speed if they are not rendered perfectly by search engines. 

Always use Fetch as Google to test websites or f a web page. This is a good way to find out crawl issues using the Search Console.

https://support.google.com/webmasters/answer/6066468?hl=en    

If there is a problem take help of the development team since most of the Seos are content based and have little idea about programming. Hence if there is any indication that Google can’t see your content properly, call your development team for help.

The search engines are constantly updating themselves and solving most of the problems as time goes past.  Hence webmasters may face less technical hassles in future. 

For greater details on Java Script & Seo  

Article By Sergey Grybniak 

Essential for New Website Owners - Must Read

In today's World you are nowhere without a website if you are a professional, businessmen, service provider, artists or any profession that matters. Hence you should own a website if you do not get one now before your competitors beat you...or you become a non entity online.    

Online presence is a must in this Internet Era. The other alternative is a blog, well if you are a blogger you need to have a customised blog or you can use blog providers like Blogger, Wordpress or Typepad. There are more but these are most stable. 

It is different from owning a website than having a blog. The latter is for writers who are good at it with a mastery of their subject. In case of website you can hire a professional writer to fill in the contents while in case of being a blogger your inputs have to be regular with optimised contents and possibly in an anecdotal manner. 

Website Attributes: 

Domain

Whence you decide to own a website you have to first register a domain this will be done by your web designer since you will need one. Choose a domain pertaining to your brand if you own a company. Choose a domain using profession based keywords with your name in it if you wish. The name should be easily memorable and include only two or three words. Do not register a lengthy one. Your domain should be National Level like .in or co.in or co.uk etc. This will help in local or countrywide search.   

Th domain should be in your name and the address mentioned should be yours. Be very clear about this.   

Web Design 

Website development is usually a quick fire job for those who do not wish to invest properly. Well web development is a professional task with many essentials that have to be part of it. Be wary of aesthetics whence finalising a design. No cheap stuff, take your time and discuss with the designer what should be delivered. Take help from someone you know who can assist in this matter or trust the website designer. But just do not accept anything. No cheap stuff! 

Contents & Images

Well written contents are a must they should be informative and unique. Not a copy beware! Hire a professional website content writer. 

Proper content creation would contain all necessary relevant topics with a hierarchy based structure. The main pages should contain information that is most important and relevant.       

Properly formatted with use of paragraphs, sub headings and headings. The images should be optimised, light weight and of high density. The image should add to what the contents tell. 

The main page should summarise the offerings and should contain main search terms limited to three or four percent. Each inner page should have relevant contents of at least 250 words with search terms limited to three or four percent. 

Link Architecture 

The whole collection of pages should form a user friendly easily navigable architecture. Proper link architecture will contain short URLs embedded with relevant keywords. Relevancy is very import for a website hence one should not waver from the topic. 

The website should contain proper address and contact particulars like email and phone numbers. For exact geo-location be precise. 

Hosting 

Ask the designer to provide quality trusted hosting for your site. This will result in no outages or incursion by malware etc.  

Essential 

Always hire good web designer, an Internet Marketing expert and professional content writer. This is one time investment do not economise.  

Just keep in mid these basics and the end result would be grand.    

Making a Mobile Friendly Website

There is a tremendous increase in mobile phone usage all over the World. This along with technology that allows website visibility on the phone more and more users are searching online. The design and development of websites differs whence the screening is concerned on mobiles.  


The mobile friendly features can be incorporated in a manner such that the friendliness relates to its screening on our desk top as well as on our handsets.


It is well known fact that search engine algorithms have difficulty assessing Java Scrips and Flash Pages. The latter also drags down the websites and slows their downloading speed. Hence these elements have to be avoided or restricted.


Fetch as Google is an ideal tool in webmaster to ascertain that the sites is being indexed properly. Another useful element is the robot.txt file which enable search engines to accept or neglect pages for indexing. In case robot txt file is not incorporated than that means no pages are restricted.  


Xml site map is another useful website element that help SE robots to find pages to index.  


Some other points of interest are:


Link are too close


Fonts  are not of proper size (Small or Too Large)


Viewport is not configured. 


Configuring viewports meta tag file


<meta name=viewport content="width=device-width, initial-scale=1">



View port also controls device pixels,hardware pixels and CSS pixels.



The content of your pages should fit within the size specified in the viewport.  

Sound Link Architecture

Lot many on page factors are taken into account for ranking purpose. A sound link architecture benefits not only in search engine optimization but  in the site usage. When the visitors are easily able to find what they are looking for then the site has a good architectural back bone. Most often web designers are not able to understand the importance of pages hence this should be more of a teamwork along with the owner, content writer and the seo. .

I consider site architecture as the next important step after content creation has taken place. I normally create a three tier architecture keeping the most important pages in the root directory. The second tier pages would link to a topic specific directory and another set to pages would link to directory of related topic on site. Example wildlife and birding. This way effective silos are created which helps in ranking on SERPS.

The articles will come in the third tier linked to topic specific pages only. Hence birding articles would only be linked to birding specific pages and same manner for pages covering wildlife topic.  

Your website architecture should place contents in hierarchy they are meant to be in.  One need to surmise how the visitor would move through the contents. Visitors do not spend much time on the website if they have difficulty on reaching the right content.  Hence the site should have relational pages which are well linked to main page this is not well defined in sites with door way pages. The relational pages should be linked with more content which is highly relevant through web page, pdf files or doc file etc.   

Some highly relevant but deep linked pages could be crossed linked if you presume that after reading this page the visitor would like to refer a related page.