tag:blogger.com,1999:blog-13894353071575576152024-03-13T08:56:14.804-07:00Seo Blog Learn Digital Marketing JabalpurFind blog on search engine optimisation and Internet Marketing. Find tutorials and advice articles Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.comBlogger241125tag:blogger.com,1999:blog-1389435307157557615.post-23192173293758374492023-06-24T01:10:00.002-07:002023-06-24T01:17:29.464-07:00What is Good Seo Practice for Campaign Success<p> <span style="text-align: justify;">A good SEO campaign begins with a
meeting with a client. The client will inform what is the topic of the website,
its purpose, and its intent. These aspects are important. Thus, web development
begins at the whiteboard stage. All details should be noted down. Using your
experience and knowledge the development should be refined and planned before
the implementation begins. This is important for SEO results.</span></p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>What is SEO?</b><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">What is SEO or search engine
optimization? It is simply following the search engine guidelines fulfilling
the metrics set by the search engines that number over 200. Webmasters work to
fulfill these metrics. They make efforts to get their site indexed and rank it
higher on the search engine result pages or SERPs.<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">SEO is important for business, trade, and many
other purposes. It is an organic campaign and is literarily free of cost.
Although a team of experts is required, the cost is minimal. It is a complex
exercise and requires a great deal of creativity and consistency. There has to
be a great deal of coordination and cooperation. Without SEO the website will
not be indexed and rank high. It will thus, lose visibility. Losing visibility
will mean a lack of traffic and no traffic means no lead and no business.
Hence, SEO is a must for businesses. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>The Next Step</b><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">The next step is content creation
followed by deep-seated research and analysis.
You have to know how the web development will take place. This is
crucial for the website, it should be fast enough as far as downloading is
concerned. Hence, you should keep in mind the web core vitals, Google lays
immense stress on these factors. The large images and large blocks of text
called the largest content paintful should download fast. The elements on the
website should be stable, there should be no element shift taking place. There
should be no input delay, the server should respond quickly. Hence the site
should be minimal and the page size should not be more than 100 kb. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Most people click on the first
few results, thus, the first few blue links are the most important. Search is
free it does not cost the visitors any money or fee. Thus, the title and
description should be well crafted to make the visitor click. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>On-Page Elements</b><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">The website should be responsive,
it should be mobile-friendly. The link elements should be clickable and at a
reasonable distance, and the mobile screen should fit the screen. The screen should be compatible with all
handheld devices including the PC.<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">For leading <a href="https://abovethefold.in/" target="_blank">SEO marketingagencies</a> these factors should be looked into. Rather these factors are a must.
A website that downloads fast will have no bounce rate. A well-developed website will be a big
success if promoted properly. Digital marketing business runs into billions,
and there is no dearth of clients. The size of the search engine optimization
market is USD 46.7, and it is expected to increase to over 234 USD by 2030
growing at the rate of 17.6% CAGR. <o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-80242788528066959402023-06-13T05:13:00.008-07:002023-06-29T00:22:41.914-07:00 In SEO and Internet Working, Low Latency Makes A Difference<p><span style="text-align: justify;">Latency simply means delay, and on
the Internet, it usually relates to data transfer.</span><span style="text-align: justify;"> </span><span style="text-align: justify;">Usually, latency in the data transfer between
the server and the computer is measured in the time taken for the data to reach
the desired end.</span></p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">For example, a user sends a query
from the front end to the server at the backend. If there is considerable delay
the user moves on to another website resulting in a bounce rate. A high bounce
rate is bad for the website in the discussion here, and it results in the
ranking going lower down. This action and response are highly important for
website owners who make immense efforts to maintain low latency. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>Importance of Latency Factor</b><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Latency does not only impact
simple connections between a computer and hosting server, it is a major issue
between two interconnected servers and a huge server network. The latency
factor has become more important as it plays a role in IoT, cloud server
applications, and the usual business functions like simple websites and
eCommerce sites. The delay or lag time in data transfers can cause grave
inefficiencies and eventual failure. Thus, companies or their agencies try
their best to keep latency low. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Low latency is crucial in some
cases:<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">• Real-Time
Data Management<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">• Streaming
Online Applications<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">. API Integration<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">• Video
Enabled Remote Operations<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">In the case of real-time data
management, the data is obtained from diverse sources. These could be
transactional databases, software, cloud hosting, and sensors. Real-time
applications, like auctions, online gaming, and betting. Accuracy in
information retrieval is vital where real-time operations are required. Network
latency that is not smooth can cause huge problems. In the case of API, Network
latency can cause problems as two systems try to communicate and cause problems
in the process. Network latency can cause problems during remote video
operations.<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>Causes</b><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Latency is purely a game of query
by the client or computer and response by the server. In what seems to be a
simple affair a lot many devices and applications are involved. Some of the
devices involved are modems, routers, switches, firewalls, and links such as
cables or wireless transmissions. Data hops as packets between these devices
before it reaches the client. The
packets are sent over cable or wireless transmission media. In this complex
system, just anything can go wrong and create problems. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"></p><ul><li>Server Performance</li><li>Data Volume</li><li>Network Hops</li><li>Data Travel Distance </li><li>Transmission Medium. </li></ul><o:p></o:p><p></p>
<p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Slow servers are a major problem
further compounded by poor performance. Network devices have limited capacity,
and heavy transmission loads can slow transmission. Likewise, a high number of hops can slow down
the process. The main cause is a
multiple number of router hops that are increased. Long distances can slow down
transmission. Besides latency created by several mediums like optical fiber
cable, even wireless transmission can slow down the process. <o:p></o:p></p>
<span face=""Calibri","sans-serif"" style="font-size: 11pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Hence there are many factors as described above
that can negatively impact low latency. Thus, data transmission is vital. Thus
it is important for SEO and all <a href="https://abovethefold.in/" target="_blank">web development agencies</a> to keep these
factors in the picture.</span>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-80435035230851477242023-06-01T23:42:00.003-07:002023-06-01T23:43:07.233-07:00Quality Backlinks For High Ranking<p>When the World Wide Web came into cyberspace the whole
ecosystem was flooded with websites and later with blogs. This was the dawn of
the search as browsers flooded the web.
Visitors to the browsers began seeking answers to their pain points and
they also sought websites and blogs that gave answers to their questions,
required information, and some for entertainment.</p><p class="MsoNormal"><o:p></o:p></p>
<p align="center" class="MsoNormal" style="text-align: center;"><b>Information Retrieval</b><o:p></o:p></p>
<p class="MsoNormal">For Google, it was an effort to provide the best information
to be provided. This was also the beginning of search engine optimization as
site owners began to optimize their sites to rank high. They all wanted to be
among the ten blue links. <o:p></o:p></p>
<p class="MsoNormal">In the initial stage, the search engine company ranked sites
based on keywords and external links. A profusion of keywords played a major
role but it was the links pointing to the site that took the cake. Site owners
built backlinks emanating from various sites, link farms, and soggy blogs. All
this worked.<o:p></o:p></p>
<p class="MsoNormal">But the visitors were not satisfied and the information
retrieval was not up to the mark. Noticing this the search engine company began
to upgrade its retrieval system. A series of updates straightened the bend and
the results began to improve. Of late lot of weightage is being given to off-page optimization as well. <o:p></o:p></p>
<div style="text-align: center;"><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><b>The
Right Link Building Strategy</b></span></div>
<p class="MsoNormal">Before we dwell into SEO or search engine optimization we
must understand that each website and its topic is different. Hence the SEO
strategy differs as per the topic being dealt with. Content types differ when you are link-building.
The inbound links should arise from good-quality websites and quality blogs, and
your content should entice the visitors to link to your website. This is
natural link building, and it is most valued.
<o:p></o:p></p>
<p class="MsoNormal">In SEO link building counts and quality link building leads
to higher ranking. <o:p></o:p></p>
<p class="MsoNormal">So if you wish to rank among the ten blue links:<o:p></o:p></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Write quality content!<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Stick to the topic<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->The website may have many niches so write accordingly to promote each page<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->There are many divisions to an e-commerce site
brand, and product categories are written for each.<o:p></o:p></p>
<p class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Guest posting although no follow can bring in
good traffic<o:p></o:p></p>
<p class="MsoNormal">Quality Link Building is a must in search engine
optimization. All the top-rated<a href="https://abovethefold.in/digital-marketing/"> SEO Firms</a> should follow these norms. Search
engine optimization is changing face day by day so keep up to the mark.<o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-19363548813341835522023-05-19T01:02:00.000-07:002023-05-19T01:02:01.636-07:00The Best Approach to SEO strategy For Winning Potential Clients<p>Consider incorporating these steps into your next pitch for
a successful SEO strategy.</p><p class="MsoNormal"><o:p></o:p></p>
<p class="MsoNormal">1. Use data and research to sell your strategy <o:p></o:p></p>
<p class="MsoNormal">The first step in creating an enterprise SEO strategy is to
compile the data based on your research. <o:p></o:p></p>
<p class="MsoNormal">You don't want an SEO strategy based on assumptions and
experience. You should be loaded with
facts. Always arm yourself with data <o:p></o:p></p>
<p class="MsoNormal">Your strategy should be based on:<o:p></o:p></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"></p><ul style="text-align: left;"><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Competitor research </li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Market Research</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Make Useful Benchmarks of Competitive Strategies</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Product marketing roadmap</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Make a Budget</li></ul><!--[if !supportLists]--><o:p></o:p><p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoNormal">2. Use various tools for metrics <o:p></o:p></p>
<p class="MsoNormal">You need a data-driven approach thus always back up your
strategy with factual collect if from Google Analytics and Search Console. Do
research on SERPs and use various other tools there are plenty of them
available. You need to be making bold statements when approaching clients. <o:p></o:p></p>
<p class="MsoNormal">Businesses need a data-driven approach. If you make a bold
statement, you convince the clients. This is one way to increase your client
base. Data and research are always helpful.
<o:p></o:p></p>
<p class="MsoNormal">3. Incorporate your findings into recommendations<o:p></o:p></p>
<p class="MsoNormal">At a digital marketing agency, one of the important steps
SEO professionals must do is to engrain SEO into the culture by educating
clients on what SEO is in reality. <o:p></o:p></p>
<p class="MsoNormal">Here is an example of how to explain SEO. <o:p></o:p></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -.25in;"></p><ul style="text-align: left;"><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Technical SEO solutions</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Content Creation</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Link building techniques</li></ul><!--[if !supportLists]--><o:p></o:p><p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo2; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoNormal">What you uncover in your audits will determine how many
solutions you share and if you even have time to dedicate to link building. <o:p></o:p></p>
<p class="MsoNormal">4. Goals are Meaningful and Convincing<o:p></o:p></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo3; text-indent: -.25in;"></p><ul style="text-align: left;"><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Maintain Web Core Vitals</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Enhance organic traffic substantially </li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Break down my monthly budget to see how much
money I spent. </li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Enterprise SEO - Annual Goals</li></ul><!--[if !supportLists]--><o:p></o:p><p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo3; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo3; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoListParagraphCxSpLast" style="mso-list: l2 level1 lfo3; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoNormal">5. Discuss the Market
Roadmap <o:p></o:p></p>
<p class="MsoNormal">The well-made SEO roadmap is a guide to the success of
your SEO strategy. It showcases
accountability and acts as an appreciable plan to convince and impress. Br road
map into months and quarters stretching up to complete one year. This strategy is a big winner when presenting
it to the clients<o:p></o:p></p>
<p class="MsoNormal">6. Close the deal with
Q&A<o:p></o:p></p>
<p class="MsoNormal">Take time at the end of your presentation to explain action
items for everyone on the call and open the floor for questions. <o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-64983327529635838862023-05-17T02:45:00.004-07:002023-05-17T02:45:52.248-07:00SEO Best Practices for Ranking<p style="text-align: justify;">To make your page more secure encryption is important. And
that encryption is provided by HTTPS which is a secure protocol that transmits
a secure hence moving away from HTTP the older version.</p><p class="MsoNormal"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>Assure fast downloading of pages.</b><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Visitors do not wait for pages to download forever they
expect quick downloads. Page speed is one of the ranking factors as mentioned
again and again by Google in Core Web Vital. Many other factors following core
web vital will make your pages steady and download fast.<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Some of these issues can be complicated, so your best bet is
to ask a developer (or technical SEO expert) to fix them.<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Here are some general tips for keeping your pages fast:<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>General Tips</b><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Take the help of technical SEOs, developers, and
programmers.<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Use a CDN. For some visitors, data has to travel long
distances before it is fetched to the browser. This is slow. CDNs solve this by
copying critical resources like images to a network of servers around the globe
so that resources are always loaded locally.<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">You must compress the large images that make the loading
slow. Compressing large images decreases the file size, and loading becomes
fast. You have to be careful enough to balance the quality. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Use lazy loading it prevents the loading of offscreen
elements until you need them. Thus the browser does not have to load all the
images at once. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">The coding should be perfect and you should use a
well-optimized theme.<span style="mso-spacerun: yes;"> </span><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Optimize content on the best search intent. You should be
focused on providing the right solution based on the topic and your content. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Use long-term and secondary keywords to optimize to avoid
competition. Avoid tough competition at the initial stage of your SEO
Campaign.<span style="mso-spacerun: yes;"> </span><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Use target keywords in the title, H1 Tag, and the first line
in the content. Use semantic terms naturally in your content and please write
for the readers and not for the search engines. Write naturally and do not
stray away from the topic. Your content should not be saturated with targeted
keywords or it will get penalized.<span style="mso-spacerun: yes;"> </span><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Use descriptive URL it should be short and not dynamic in
nature. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Add internal links for other important pages. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">In the end, try to get authoritative backlinks. Good content
and good link architecture draw links naturally. These are the salient points
an online marketing agency should follow to get good results.<o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-12366347171245168102023-05-02T04:20:00.007-07:002023-05-02T06:13:56.038-07:00SEO Audit Definions that Matter: About Search Intent<p><span style="text-align: justify;">There are many aspects of websites that impact indexing and ranking.
Most of the aspects are spatial while many are technical. Definitions of some
of the audit practices follow here. Search engines are interested to know what
user intents flourish on the browser window and how best they can retrieve
information that makes the searcher completely satisfied. All along, search
engines like Google with over 95% search are trying to perfect answers to user
queries and maintain their share in the search market hence updates to
algorithms are followed assiduously by webmasters. </span></p>
<p class="MsoNormal" style="text-align: justify;">As search engines evolved a change in the technical nature of websites
too has come into the picture. Technical SEO is part of online optimization and
deals with site architecture, site speed, stability, and user-friendliness one
of which is unavoidable is mobile friendliness. The other important component
that Google highlights are Web Core Vitals. Thus, search intent is not only
fulfilled by apt information but also by how it is delivered. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Online SEO and Technical SEO together combine to deliver a satisfactory
user experience, and thus, the visitor's intent. To understand search or user
intent we need to understand the backend mechanism, and that is what the above
writeup elaborates. <b><o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;"><b>Search Intent <o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Search Intent or user Intent is varied and vast. It is because indexing
and ranking are robot or program driven that improvement in information
retrieval can be improved by tweaking the core algorithms and filters
associated with them. These are known as
updates that are a regular process, and as a result, we have seen quality
change in Google information retrieval. In return for updates, Google wishes
search engine webmasters to keep up to the mark to win over the SERPs and
ranking within the ten blue lines. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Google assumes that every searcher wants to solve a problem by entering
a search in the search engine field. These types of search queries or user
intent have been roughly divided into the following categories.<b> </b></p><p class="MsoNormal" style="text-align: justify;"><b>Types of Search
Intent:<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;"></p><ul><li>Informational Queries</li><li>Transactional Queries</li><li>Commercial Queries</li><li>Navigational Queries</li><li>Brand Queries</li><li>News Queries</li><li>Local Queries</li></ul><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/N_QZ3QW-_9I" width="320" youtube-src-id="N_QZ3QW-_9I"></iframe></div><br /><div><br /></div><p></p>
<p class="MsoNormal" style="text-align: justify;"><b>User Or Search Intent<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">User intent is a combination of appropriate keywords and the query.
Search engines can make out the intent behind a user query. Thus, content on
the page should be tantamount to and created such that it aligns with the
user's query. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">A website or a portal should be designed and developed such that it
solves a user's query or several related queries. Thus web developers should be
focused on the intent of their product right from the whiteboard stage. Most
important is the content creation. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Are you focused on the intent the website is supposed to be based upon?</p>
<p class="MsoNormal" style="text-align: justify;">Will it answer specific user queries? </p><p class="MsoNormal" style="text-align: justify;">If this focus is not their
failure is evident.</p>
<p class="MsoNormal" style="text-align: justify;">Visitors will bounce out because the property does not answer any of
their queries but rather confuse them. Intent thus is the base of all websites
or portals. It could be broad like in the case of an eCommerce site or a gaming
site or it could be well-focused on digital marketing belonging to a digital
marketing agency. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">You can create a site based on multiple topics but they should be
related. For example, you can create a site on hot beverages highlighting
cocoa, tea, and coffee but it will not solve the user intent unless the pages
reside in a silo in a subdomain in a directory structure. The internal inking
should be within pages belonging to the same topic and should avoid off-topic
pages. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">But most successful sites are those that are singularly focused on one
topic and its relatives. If you observe a site and its site links as a
successful property you will understand how closely the links are aligned to
the topic. <b><o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;"><b>Visitor Land on a Site with Intent<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Visitors do not land on the site for bungee jumping. They arrive on a
property for a purpose. If the search engine is perfectly able to solve the
visitor's query or problem the search engine will find repeat visitors. This is
how search engines compete by providing the right solution to the problem on
the web browser's search column. At the moment there are three major search
engines:<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"></p><ul><li>Google</li><li>Yahoo</li><li>Bing</li></ul><p></p>
<p class="MsoNormal" style="text-align: justify;"><b>HOW Site Content Architecture Is Important? <o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">As discussed above content creation is the most important aspect of
site development. The home page should broadly define the portal's
offerings, and the internal pages should
narrow down to specific but related topics. This is how links are connected under
the umbrella-like structure. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">The content should be perfectly aligned with the topic and major pages
should be followed with one click. Secondary pages should be within two clicks
while pages with in-depth focused knowledge should be found using the third
click. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">A website well made should have a sound architecture and should be
focused on intent-specific content. It should be technically sound with all
on-page elements in place. In short, a website should comprise all positive
elements. When an <a href="https://abovethefold.in/digital-marketing/" target="_blank">agency in digital marketing </a>designs a website for its clients
it should be well focused. This blog entry elaborates on attributes that the
digital agency should follow during development. <o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-31980109375249966672023-04-30T22:02:00.001-07:002023-04-30T22:02:07.663-07:00Digital Marketing at A Glance<p><span style="text-align: justify;">Digital Marketing is an online
platform powered by the Internet. Since the advent of the Internet, there has
been the introduction of many platforms like Social Media, social bookmarking
sites, and Internet publishing platforms.</span><span style="text-align: justify;"> </span></p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">This form of marketing is named
digital marketing it is purely marketing online. All basic principles of
marketing apply to this form except content creation. Content creation is the
key to online marketing and agencies are busy creating content through their
writers, graphic designers, and video specialists. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>SEO<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Besides content marketing another
form of marketing is SEO. SEO stands for search engine optimization. It simply
means following the guidelines set by the search engines to get the site
crawled and indexed. The webmasters also push their content along with external
links to the site. This is basic to SEO since the website has to be promoted on
chosen keywords. They vary the terms called anchor text. Good linking is
rewarded and the website ranks high on targeted keywords. The activity follows
one of the key online marketing techniques which is content distribution.
Nowadays directory submissions, forum links, and blog comment links are not
much appreciated hence content creation with suitable links is the only option
left. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">This is a purely organic and
important part of search engine optimization. This activity is not very costly
and is managed by professional agencies.
The global SEO is expected to reach 122.11 USD by 2028. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>Content Marketing <o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">This is a subset of digital
marketing and is based on the creation of content and its distribution. Content
creation as mentioned before is key to digital marketing campaigns.
Professional agencies engage writers to create and distribute content on social
media and the Internet publishing platform. Content distribution is also
supplemented by listing the sites on social bookmarking sites. Thus, the key to
success in digital marketing using content creation and distributing them on
suitable platforms.<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">The varied content created focused on:<o:p></o:p></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Awareness<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Attraction<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Engagement<o:p></o:p></p>
<p class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Goal Conversion <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">The plan behind this marketing
strategy is goal conversion whatever the objective may be. The creations are
shaped in the manner that the above objectives are achieved following goal
conversion. Professional <a href="https://abovethefold.in/" target="_blank">online marketing firms</a> use this technique to
promote websites and their objectives. Gated content is preferred for goal
conversion they are white papers, annual reports, customer reviews, and videos.
<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><o:p> </o:p></p>
<p class="MsoNormal" style="text-align: justify;"><o:p> </o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0India20.593684 78.96288-7.7165498361788458 43.80663 48.903917836178849 114.11913tag:blogger.com,1999:blog-1389435307157557615.post-10059238245778694662023-04-29T02:14:00.003-07:002023-04-29T02:19:27.051-07:00Content Marketing: Using Gated and UnGated Content<p> <span style="text-align: justify;">Content Marketing is a subset of
digital marketing but one of the main activities. It is the creation of content online
and distributing it on social media platforms, Internet publishing sites, and
other suitable platforms.</span><span style="text-align: justify;"> </span><span style="text-align: justify;">The objectives
and goals of content marketing.</span></p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Awareness or Attraction<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Engagement or Consideration<o:p></o:p></p>
<p class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Goal conversion <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">For this purpose, the target
audience has to well defined considering
the gender, age, location, preferences, and many other factors are taken into consideration. It is crucial for marketers to promote brands of businesses
and service professionals that own various products and services. Promotion
online differs from promotion on the land where the audience may come in direct
contact or by using the advertisement mechanism. Some of the advertisement
mediums are TV, Radio, Newspapers, hoardings, and banners. These are costly to invest in but can attract a large number
of the intended audience.<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">In both cases, a well-defined
target audience is a must. It is important to define on the basis of gender,
location, age, and preferences. Though offline marketing does not require the
creation of content it certainly requires attractive slogans and catchy lines. In the case of the target audience, the entity
is invisible visitors on social media sites, Internet publishing sites,
other websites, and blogs. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"> The campaign uses both gated and ungated forms
of content with the aim to create awareness or attract the target audience. The
next stage is to engage the target
audience with write-ups, videos, blog posts, and articles. The final stage is to
attract the target audience using the objective of converting to brand loyalty,
going for subscriptions, or simply lead generation. Gated content is used for lead
generation since a form is attached to it. The associated write-ups, videos, and infographics should attract the
target audience to fill out the form and thus lead generation takes place. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>Component of Content Marketing:<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">SEO or search engine optimization
is following the guidelines set by the search engines. Even in search engine
optimization content creation has become crucial and mostly ungated content is used.
Ungated content is not used for lead generation but rather for promotional
purposes. The content creation is mostly for link building. This requires creating authoritative, helpful, and useful
content for the links to be considered as non-spammy. The main object is the promotion of the web pages that have to be well optimized.<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Professional agencies use both
gated and ungated content in their <a href="https://abovethefold.in/" target="_blank">marketing campaigns</a> that are well
defined. <o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-44613664603123912012023-04-25T22:59:00.006-07:002023-04-25T23:32:10.055-07:00Brick and Mortar to Online Marketing<p> Brick and Mortar Marketing is marketing on the foot. It is working in physical locations making field visits designing advertisement campaigns, and promotional campaigns. Brick-and-mortar marketing is extensive and demanding. Teamwork is a must for local marketing. For extensive pan India marketing teams are organized in all chosen destinations. </p><p>Brick-and-mortar marketing overseas is restricted by the laws of that country, and the rules and regulations within. In local and state-level marketing, the customer or the target audience is visible. In online marketing, the customer is not visible. This makes a major difference.</p><p>Some businesses invest in click-and-mortar marketing that is participating in both offline and online marketing. If the paid advertisement is added to the mix the results are three times more. Offline marketing on a larger scale needs more investment labor and time. It is extensive while online marketing is carried out in a limited sphere. It is thus less costly and consumes lesser time although the target audience is invisible. </p><p>Online marketing started with the advent of the Internet in 1960 with research but came into the picture in 1983. January 1, 1983, is considered the official birthday of the Internet. It was the Transfer Control Protocol/Internetwork Protocol (TCP/IP) that allowed different computers to communicate with each other. ARPANET and the Defense Data Network officially changed to the TCP/IP standard on January 1, 1983, hence the birth of the Internet. All networks could now be connected by a universal language and a larger network in cyberspace. The Internet started in India in 1995 when it was launched by the state-owned VSNL or Bharat Sanchar Nigam Ltd. </p><p>It was the development of social media sites that allowed organic marketing to flourish. Online marketing came into the picture propelling brands on its feed. Thus <a href="https://abovethefold.in/" target="_blank">online marketing</a> became an organized activity as social media developed. It grew in massive proportion. The number of active users increased by a hundredfold providing an immense opportunity for the marketers to target the audience personae. While online marketing is organic it can be free of cost as well. </p><p>Marketing on the Internet makes use of various platforms including social media. It also includes paid marketing using Googe Ads, Linkedin, Twitter, Facebook, interest, and newspapers and magazine. These may be costly but effective.</p><p> </p><p> </p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-63516071729983100482023-04-21T09:39:00.000-07:002023-04-21T09:39:05.151-07:00 6 Impactful Meta Description Tips to Increase CTRs<p>The first thing a person sees when he searches on the SERP is the meta description. Thus it is important to get it right and effective. Though it is not impactful in SEO or rankings it certainly boosts the click-through rate. Thus it can drive organic traffic. Usually, the description is written using 256 or fewer characters. </p><p>How to write a better meta description </p><p>1. Create a Meta Description</p><p>Write a meta description that describes the page. It should make visitors accurately understand your page well and should click on the page. It may be a challenge to write a meta description for newbies but make a sincere effort. If a meta description is absent Google pulls any content from the page that it thinks is appropriate. Thus visitors may not be tempted to click on your page. </p><p>2. Create *Unique* Meta Descriptions</p><p>The meta description should be unique and they should be present on all website pages. Meta description of all pages should be describing the page content well and they should be unique. Many webmasters add the same meta description to all pages this is a grave mistake. This is a bad cut-and-paste job.</p><p>3. Keep it Brief</p><p>If you're searching for 'how to write a meta description', one of the first things to come up is how long the description should be. It should not be less than 150 words add the phone number at the end. Use words than numbers. Cut off the fluff, stop words, and useless words. </p><p>4. Use a call-to-action</p><p>A call-to-action is a word or phrase that encourages a customer to take a particular action. For example:</p><p>Learn more</p><p>Buy now</p><p>Sign up</p><p>Download</p><p>Adding a call-to-action, typically at the end of your meta description, can help persuade web users to click on your web link.</p><p>5. Be Relevant</p><p>While it's important to entice visitors to click on your site, do not trick visitors into clicking on your site it will create a high bounce rate. </p><p>6. Show off Your Unique Selling Point</p><p>Show off your KPIS. Remember you are competing with hundreds of competitors</p><p>All professional <a href="https://abovethefold.in/" target="_blank">marketing firms</a> in digital promotions should keep these in practice. A meta description may not be a ranking factor yet it has an important role to play.</p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-59552007426274921492023-04-20T09:58:00.003-07:002023-04-20T10:00:46.976-07:00Why You Should Use Google Search Console by Verifying Your Website?<p> </p>
<p class="MsoNormal">Google Search Console
is not only used to measure your SEO efforts, but it also acts as a good
console to analyze your site and gauge its performance. Google Search Console or GSC is a free tool
and is available on Google Dash Board.
The free tool offers tons of information, it details site performance,
security issues errors, and more. GSC can rival many premium tools. GSC tells
you about the site search traffic and a brief on the performing URLs.<o:p></o:p></p>
<p class="MsoNormal">But How Does the Tool
Work? <o:p></o:p></p>
<p class="MsoNormal">GSC is a powerful,
but complex, tool. Hence it is a must-have tool but website owners often
neglect it since many do not know how to use it. But you should know that GSC
can result in some amazing work. If proper usage is there. <o:p></o:p></p>
<p class="MsoNormal">Some major benefits
accrue from using the website. <o:p></o:p></p>
<p class="MsoNormal">Ensure Google can
access your site's content<o:p></o:p></p>
<p class="MsoNormal">Submit new URLs for
crawling<o:p></o:p></p>
<p class="MsoNormal">Monitor search
performance<o:p></o:p></p>
<p class="MsoNormal">Monitor and resolve
spam issues<o:p></o:p></p>
<p class="MsoNormal">Though GSC cannot
rival all the tools as far as specific performance is concerned it is anyway
indispensable and an outstanding supplement.
You can use the search console alongside many other tools. <o:p></o:p></p>
<p class="MsoNormal">There are always
changes taking place in this webmaster tool called Google Search Console. In
recent times there have been significant changes in the GSC.<o:p></o:p></p>
<p class="MsoNormal">How to Use GSC? <o:p></o:p></p>
<p class="MsoNormal">The first thing you
need is a Google Account and once you have created one you can continually
monitor one. Sign in to Google at the
top right-hand corner or search Google and sign in. Click on Manage Google
Account and click on Data and Privacy section.
Then move through the dashboard until you see the Search Console in the
apps and services section. <o:p></o:p></p>
<p class="MsoNormal">Choose with Domain or
URL prefix in Google Search Console. Select the URL prefix, as it gives you
more options for verification. Use one among many options to verify your
website the best option is to place the HTML file provided in the head section
where you place the Google Analytics Code.<o:p></o:p></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal">.<o:p></o:p></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal">One of the newest
verification options, DNS CNAME verification, is something that was in the old
Google Webmaster Tools but has been brought back for Google Search Console. Use
https://www.nslookup.io/ to look up for DSN CNAME IP Address. You should submit
a sitemap whence the verification is done. The submit site map option is on the
left-hand side of the menu. Click on sitemap and XML submit. For creating a
site map use an online generator tool. In WordPress, you can use the plugin.
The plugin should generate the site map after you have activated it. GSC
gathers data from the site after a few days of addition. <o:p></o:p></p>
<p class="MsoNormal">Data from Google
Search Console<o:p></o:p></p>
<p class="MsoNormal">Google Search Console
Overview<o:p></o:p></p>
<p class="MsoNormal">In the overview
section, you can view <o:p></o:p></p>
<p class="MsoNormal">Performance<o:p></o:p></p>
<p class="MsoNormal">Total Performance
Graph<o:p></o:p></p>
<p class="MsoNormal">Total Clicks<o:p></o:p></p>
<p class="MsoNormal">Average CTR (Click
Count div by Total Impressions<o:p></o:p></p>
<p class="MsoNormal">Average Website
Position<o:p></o:p></p>
<p class="MsoNormal">Queries Generate<o:p></o:p></p>
<p class="MsoNormal">Pages<o:p></o:p></p>
<p class="MsoNormal">Countries visitors
come from<o:p></o:p></p>
<p class="MsoNormal">Devices<o:p></o:p></p>
<p class="MsoNormal">Dates<o:p></o:p></p>
<p class="MsoNormal">Other Data<o:p></o:p></p>
<p class="MsoNormal">SiteMaps <o:p></o:p></p>
<p class="MsoNormal">Crawl Errors <o:p></o:p></p>
<p class="MsoNormal">URL Inspection (Check
if the URL is indexable)<o:p></o:p></p>
<p class="MsoNormal">Index Coverage Report<o:p></o:p></p>
<p class="MsoNormal">This report gives you
data about the URLs Google has tried to index on your selected property and any
problems Google has had. Google removes duplicate, pages, canonical with no
proper meta tag from the index, Hence the pages in green are the indexed ones while
those in grey have been left off. <o:p></o:p></p>
<p class="MsoNormal">In the removal
section when you add and remove pages, this graph will change with you. In the
section, you will also see the number of pages that have been indexed and those
left out probably due to the robot.txt file.
If you wish to permanently remove a page you will have to do it on the
website.<o:p></o:p></p>
<p class="MsoNormal">In the sitemap
section, you can see all the sitemaps that have been added and by clicking one
you can make out the status. Keep adding or removing web pages in the sitemap
section to keep the URL fresh. <o:p></o:p></p>
<p class="MsoNormal">If there is enough
data you will be able to see a report on page experience. <o:p></o:p></p>
<p class="MsoNormal">Core Web Vitals<o:p></o:p></p>
<p class="MsoNormal">Core Web Vitals
include speed, usability, and visual stability. Pay attention to core web
vitals as they are new ranking signals. Some key metrics are:<o:p></o:p></p>
<p class="MsoNormal">Largest Contentful
Paint (LCP): This is the time that a page takes to load. A good score is 2.5
seconds or less. Note this includes large items like images or headers.<o:p></o:p></p>
<p class="MsoNormal">Cumulative Layout
Shift (CLS): A stable page with stable elements is a good indicator of high
rankings. First Input Delay (FID): The elements should respond in under one
second when the user takes an action. <o:p></o:p></p>
<p class="MsoNormal">Keep checking
mobile-friendly page pages with text too small or elements too close together
or viewport not set will not be mobile indexed. Check Bread crumbs if there is
an issue with the pathway. <o:p></o:p></p>
<p class="MsoNormal">Links to Your Site<o:p></o:p></p>
<p class="MsoNormal">Get details of your
links. Check both your external and internal links.<o:p></o:p></p>
<p class="MsoNormal">GSC shows you the
domains that link to you the most, as well as the pages on your website with
the most links. Scroll down in the left sidebar until you see Links. Click, and
you'll see a full report of links to your site:<o:p></o:p></p>
<p class="MsoNormal">Manual Action details
pages are not compliant with Google's webmaster guidelines. This is to prevent
spam. <o:p></o:p></p>
<p class="MsoNormal">Keep Working on
Search Console to find if any changes are taking place.<o:p></o:p></p>
<p class="MsoNormal">Why You Should Use
Google Search Console by Verifying Your Website?<o:p></o:p></p>
<p class="MsoNormal">Google Search Console is not only used to measure your SEO
efforts, but it also acts as a good console to analyze your site and gauge its
performance. Google Search Console or
GSC is a free tool available on Google Dash Board. The free tool offers tons of information, it
details site performance, security issues errors, and more. GSC can rival many
premium tools. GSC tells you about the site search traffic and a brief on the
performing URLs.<o:p></o:p></p>
<p class="MsoNormal">But How Does the Tool
Work? <o:p></o:p></p>
<p class="MsoNormal">GSC is a powerful, but complex, tool. Hence it is a must-have tool but website owners often neglect it since many do not know how to use
it? But you should know that GSC can result in some amazing work. If proper
usage is there. <o:p></o:p></p>
<p class="MsoNormal">Some major benefits accrue from using the website. <o:p></o:p></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo1; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Ensure Google can access your site’s content<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo1; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Submit new URLs for crawling<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo1; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Monitor search performance<o:p></o:p></p>
<p class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo1; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Monitor and resolve spam issues<o:p></o:p></p>
<p class="MsoNormal">Though GSC cannot rival all the tools as far as specific
performance is concerned it is anyway indispensable and an outstanding
supplement. You can use the search
console alongside many other tools. <o:p></o:p></p>
<p class="MsoNormal">Changes are always taking place in this webmaster tool
called Google Search Console. In recent times there have been
significant changes in the GSC.<o:p></o:p></p>
<p class="MsoNormal">How to Use GSC? <o:p></o:p></p>
<p class="MsoNormal">The first thing you need is
a Google Account and once you have created one you can continually
monitor one. Sign in into Google at the top
right hand corner or search Google and sign in. Click on manage Google Account
and click on Data and Privacy section.
Then move to through the dashboard until you see the Search Console in
the apps and services section. <o:p></o:p></p>
<p class="MsoNormal">Choose with Domain or URL prefix in Google Search Console. Select
the URL prefix, as it gives you more options for verification. Use one among
many options to verify your website the best option is to place the HTML file
provided in the head section where you place the Google Analytic Code.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" style="text-align: justify;">One of the newest verification
options, DNS CNAME verification, is actually something that was in the old
Google Webmaster Tools, but has been brought back for Google Search Console.
Use <a href="https://www.nslookup.io/">https://www.nslookup.io/</a> to look up
for DSN CNAME IP Address. You should submit a stiemap whence the verfication is
done. The submit site map option is on the left hand side of the menu. Click on
sitemap and XML submit. For creating a site map use online generator tool. In
WordPress you can you can use the plugin. The plugin in should generate the
site map after you have activated it. GSC gather data from site after few days
of addition. <o:p></o:p></p>
<p class="MsoNormal">Data from Google
Search Console<o:p></o:p></p>
<p class="MsoNormal">Google Search Console
Overview<o:p></o:p></p>
<p class="MsoNormal">In the overview section you can view <o:p></o:p></p>
<p class="MsoNormal"><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Performance<o:p></o:p></span></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo2; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Total Performance Graph<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo2; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Total Clicks<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo2; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Average CTR (Click Count div by Total
Impressions<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo2; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Average Website Position<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo2; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Queries Generate<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo2; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Pages<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo2; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Countries visitors come from<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo2; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Devices<o:p></o:p></p>
<p class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo2; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-optical-sizing: auto; font-size: 7pt; font-stretch: normal; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variation-settings: normal; line-height: normal;">
</span></span><!--[endif]-->Dates<o:p></o:p></p>
<p class="MsoNormal">Other Data<o:p></o:p></p>
<p class="MsoNormal">SiteMaps <o:p></o:p></p>
<p class="MsoNormal">Crawl Errors <o:p></o:p></p>
<p class="MsoNormal">URL Inspection (Check if URL is indexible)<o:p></o:p></p>
<p class="MsoNormal">Index Coverage Report<o:p></o:p></p>
<p class="MsoNormal">This report gives you data about the URLs Google has tried
to index on your selected property and any problems Google has had. Google
removes duplicate, pages, canonical with no proper meta tag from index, Hence
the pages in green are the indexed ones while those in grey have been left
off. <o:p></o:p></p>
<p class="MsoNormal">In the removal section when you add and remove pages, this graph will change
with you. In the section you will also see the number of pages that have been
index and those left out probably due to robot.txt file. If you wish
to permenantly remove a page you will have to do it on the website.<o:p></o:p></p>
<p class="MsoNormal">In the sitemap section you can see all the sitemaps that
have been added and by clicking one you
can make out the status. Keep adding or removing web pages in the sitemap
section to keep the URL fresh. <o:p></o:p></p>
<p class="MsoNormal">In there is enough data
you will be able to see a report on page experience. <o:p></o:p></p>
<p class="MsoNormal">Core Web Vitals<o:p></o:p></p>
<p class="MsoNormal">Core Web Vitals include include speed, usability, and visual
stability. Pay attention to core web vitals as they are new ranking signals.
Some key metrics are:<o:p></o:p></p>
<p class="MsoNormal">Largest Contentful Paint (LCP): This is the time that a page
takes to load. A good score is 2.5 seconds or less. Note this includes large
items like images or headers.<o:p></o:p></p>
<p class="MsoNormal">Cumulative Layout Shift (CLS): A stable page with stable
elements is a good indicator of high rankings. First Input Delay (FID): The
elements should respond under one second when user takes and action. <o:p></o:p></p>
<p class="MsoNormal">Keep checking mobile friendly pages pages with text too small or element too
close together or viewport not set will not be mobile indexed. Check Bread
crumbs if there is an issue with the pathway.
<o:p></o:p></p>
<p class="MsoNormal">Links to Your Site<o:p></o:p></p>
<p class="MsoNormal">Get details of your links. Check both your external and
internal links.<o:p></o:p></p>
<p class="MsoNormal">GSC shows you the domains that link to you the most, as well
as the pages on your website with the most links. Scroll down in the left side
bar until you see Links. Click, and you’ll see a full report of links to your
site:<o:p></o:p></p>
<p class="MsoNormal">Manual Actions details pages not compliant with Googles
webmaster guidelines. This is to prevent spam. <o:p></o:p></p>
<p class="MsoNormal">Keep Working on Search Console to find if any changes are
taking place.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-19686513060843071022023-04-19T01:19:00.005-07:002023-04-19T01:19:40.990-07:00Who Are Social Media Influencers and What is Influencer Marketing<p> It takes expertise, authority, and knowledge to become an
influencer. The most important aspect of an influencer is the power to persuade
and influence. These are people with a reputation and expertise built over a
number of years in a niche. </p><p class="MsoNormal"><o:p></o:p></p>
<p class="MsoNormal">It is hard work for social media who have built their
standing among a large number of followers in any social media. These followers
have been accumulated through the constant publication of content on feeds and
groups. Generally, expertise is built on a niche that the influencer has expertise
and authority on. <o:p></o:p></p>
<p class="MsoNormal"><b>Influencer Marketing <o:p></o:p></b></p>
<p class="MsoNormal">Influencer marketing is using the services of the influencer
who have a large base and are in the position to promote your service and brand
among their followers. There are two plus points that these people have and
that are, a large constantly growing follower base and high traffic to their
blog and social media base. Another
important aspect that influencers hold is the power to convince people to
create affinity with the client's service and convert.<o:p></o:p></p>
<p class="MsoNormal"> Thus if you have
these qualities and convert people to buy products and services you can enter
this business and earn. To do this one needs to create amazing content and post
regularly on social media feeds. While consistency is important you must come out
as someone with authority on the topic and followers should begin to believe
you. <o:p></o:p></p>
<p class="MsoNormal"> <b>Types of Influencers <o:p></o:p></b></p>
<p class="MsoNormal">Social Media influencers have the power to create trends and
popularize a niche. Brands love social media influencers because of their
ability and their capacity to sell or create affinity. <o:p></o:p></p>
<p class="MsoNormal">You have to judge influencers by types or niches, the number
of followers and traffic on their blogs and social media sites, and their
capacity to convert. <o:p></o:p></p>
<p class="MsoNormal"><b>Mega-Influencers<o:p></o:p></b></p>
<p class="MsoNormal">Mega influencers are people with a vast number of followers
and traffic. Mega-influencers have more than 1 million followers on at least
one social media. These are generally celebrities who are famous offline but
then their expertise in the niche is in doubt.<o:p></o:p></p>
<p class="MsoNormal">Only major brands should approach mega-influencers Their
services will be costly, and they may be fussy as celebrities are. They
generally have agents who market them. <o:p></o:p></p>
<p class="MsoNormal"><b>Macro-Influencers<o:p></o:p></b></p>
<p class="MsoNormal">Macro-influencers are one step down from the
mega-influencers with followers in the range between 40,000 and 1 million
followers on a social network. They may be celebrities with a high profile who
have made it halfway or online experts with great followings. They are people
to engage in their knowledge, expertise, and authority is assured. They are
good for creating awareness. <o:p></o:p></p>
<p class="MsoNormal"><b>Micro-Influencers<o:p></o:p></b></p>
<p class="MsoNormal">Micro-influencers are ordinary everyday people and niche
experts and may have an excellent relationship with their followers. Although
views differ, you could consider micro-influencers as having between 1,000 and
40,000 followers on a single social platform. The following may be small but
the micro-influencer may be with a community of strong believers promising
higher engagement and conversion.<o:p></o:p></p>
<p class="MsoNormal"><b>Nano-Influencers<o:p></o:p></b></p>
<p class="MsoNormal">Nano influencers have a small number of followers, but they
tend to be experts in obscure or highly specialized fields. Remember nano
influences follow a niche. Though their base is small they have followers who
listen to them.<o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0India20.593684 78.96288-7.7165498361788458 43.80663 48.903917836178849 114.11913tag:blogger.com,1999:blog-1389435307157557615.post-67781284492006741632023-03-01T23:32:00.001-08:002023-03-01T23:32:08.217-08:00Digital Marketing What It Is?<p><span style="text-align: justify;">Digital Marketing is the buzz and
trending in the year 2023. Ever since the advent of the Internet and the
subsequent development of web interfaces online marketing has come into the
picture. Businesses have the most to gain from online interfaces, especially
social media sites.</span></p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Social media has been a
much-talked-about phenomenon with millions of followers businesses are looking
for their target audience on the sites and finding them. Social media has many
active users who visit their portals on daily basis. The target audience
resides among them and businesses target them using appealing content. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">The strategy that businesses
follow is through well-formed content that speaks of the businesses, products,
and services. Content creation is carried out by specialist writers and this is
consistent work. The strategy is to create awareness attract the target
audience and make them consider or create affinity with the product and
services. Although these are time-consuming activities organic digital
marketing is fruitful with little cost involved. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Digital marketing utilizes all
forms of activities and all platforms available. The other option is paid
digital marketing. Types of digital marketing. <o:p></o:p></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><b>Organic
Digital Marketing<o:p></o:p></b></p>
<p class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><b>Paid
Digital Marketing <o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Paid digital marketing utilizes the social media advertisement
mechanism that costs. The<b> </b>advertisement mechanism of social sites and that
of Google is vast. They have several formats that can be utilized to advertise
products and services for a charge. You can choose the most suitable format and
set the budget according to your spending capacity or the target budget as
decided. You can also set a timeline for the period of advertisement. You can
create ads add impressive titles and descriptions and publish them using the
campaign manager. You can create ads using text or both text and images. There is an option to manually set the
bidding, the price that each ad carries, or let the search engines do the work.
Search engines offer an automatic format that does everything for you after you
have set the target audience and the budget. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Companies organizations and
service professionals choose which mechanism to follow. They can be for paid
marketing or organic marketing. Organic marketing and paid marketing is a
professional jobs. For good results, you should <a href="https://abovethefold.in/" target="_blank">hire a digital marketingconcern</a> and get going. The agencies are
professionals and can deliver.<o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-29488107864843727152023-02-17T16:52:00.008-08:002023-02-18T05:30:36.365-08:00How to Connect with Your Target Audience?<p>When you are into online marketing many strategies work. If
your objective is to convert the target audience to a goal whether it is sales,
subscription, or awareness you need professional help.</p><p class="MsoNormal"><o:p></o:p></p>
<p class="MsoNormal">There are various techniques or strategies you can adopt and
these are within the purview of digital marketing. The technique comprises many
subsets:<o:p></o:p></p>
<p class="MsoNormal">SEO<o:p></o:p></p>
<p class="MsoNormal">SMM<o:p></o:p></p>
<p class="MsoNormal">Content Marketing<o:p></o:p></p>
<p class="MsoNormal">SEM<o:p></o:p></p>
<p class="MsoNormal">Email Marketing<o:p></o:p></p>
<p class="MsoNormal">Google Ads <o:p></o:p></p>
<p class="MsoNormal">SEO is search engine optimization it is the best way to rank
high on SERPs and get organic ranking Websites that rank high on search engine
result pages to get the best response. The aim is to rank high on SERPs using
many SEO techniques that help in ranking on several relevant keywords. <o:p></o:p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/prUDk9bGGLI" width="320" youtube-src-id="prUDk9bGGLI"></iframe></div><br /><p class="MsoNormal"><br /></p>
<p class="MsoNormal">SMM is marketing using influencers that excel in a
particular topic. This working with influencers is called influencer marketing
and they push your product and services on social media and via blogging and
they bring promising leads and traffic to the site. This is a paid collaboration
and depends on what the influencer charges for pushing products and services. <o:p></o:p></p>
<p class="MsoNormal">Content Marketing is creating relevant content and then
distributing it on several platforms. The platform is usually social media
sites and video sites. This is a long campaign and the aim is to engage or
attract the target audience to create brand affinity or highlight
professionalism in services and convert the target audience to the intended
goal. <o:p></o:p></p>
<p class="MsoNormal">SEM (Search Engine Marketing) is paid marketing using social
media platforms social media have their mechanism to advertise on their feed
and associated site. This is based on cost when using a number of their
advertisement formats. Advertisers can create a target audience
profile using an objective and then convert the leads that are generated. Most
social media sites let you create a text or an image ad with an attractive
title and description. Though this form of an advertisement on social media
feeds costs the results can be fantastic if optimized well. <o:p></o:p></p>
<p class="MsoNormal">Google Ads or PPC is simply pay-per-click though there are
other options. Google ads have varied formats, and the charges are based on
the formats. You can choose any format that suits your product and services and
get results on the SERPs and Google Partner Sites. <o:p></o:p></p>
<p class="MsoNormal">Email Marketing is simply sending emails to the target
audience with messages, newsletters, and value letters. Though CTR in email
marketing is low yet if the conversation is right it works. Email marketing is
best for remarketing to people who have already shown interest in your product
or services. <o:p></o:p></p>
<p class="MsoNormal">This is how digital or <a href="https://abovethefold.in/" target="_blank">online marketing</a> works. Normally the
campaigns are organized by digital marketing companies you and do it yourself.
But for DIY you need experience and the requisite know-how. <o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-10775419744228118572023-02-12T21:06:00.001-08:002023-02-12T21:06:22.591-08:00Website Overhaul & On Page Optimization for Quality Traffic<p><span style="text-align: justify;">Planning is the first step toward
perfection. In SEO you aim for free traffic unlike in the case of paid traffic
from Google Ads, and social media marketing solutions.</span><span style="text-align: justify;"> </span><span style="text-align: justify;">Free lunch does not come easy remember?</span></p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">An SEO or search engine
optimization campaign is loads of work and that too with perfection. The aim is
to drive quality traffic to your website. A well-focused website is the first
need and has a look at the client's property. How well it is designed what are
the plus points if any? Thus, the audit should be the first step to
comprehending where the site stands if it has to perform well. A site audit
will inform you of all the parameters that are missing or wrongly placed.
Remember most websites are made with a design perspective in mind and not SEO attributes.
This happens simply because most website owners and developers have no idea of
search engine optimization as they are not expected to. <o:p></o:p></p>
<p class="MsoNormal"><b>Redesigning Website<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">The site audit is crucial and
certain qualities found missing can be worked upon. To enhance the free traffic
potential of the site you need to plan website redesign or on-page
optimization. Website aesthetics do matter and its attraction potential matters
as well but this is secondary for a webmaster.
<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">The audit reveals many aspects of
the sites that need improvement. The first of course as you must have guessed
is mobile friendliness since more than fifty percent of search is made online.
Google Mobile-Friendly Test Tool is the most useful, not only does it inform
you of your website status but it also offers advice on how to rectify if the
website is not mobile-friendly. It solves your pain point. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Next test for Web Core Vitals, these are much trending
these days as Google search engine
guidelines recently announced. The best tool for this pain point solution is
the page speed web development tool and GTE Metrix. This test informs you of
all the vitals associated with website download speed. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">These are some vital aspects of
On-Page optimization and should be aligned positively by the developers. Professional <a href="https://abovethefold.in/" target="_blank">search engine optimization companies</a> follow the right practices for free traffic. The
tools mentioned offer solutions as well so this is not a difficult task. There
is more to attaining quality free traffic generation as on-page optimization
proceeds... <o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0India20.593684 78.96288-7.7165498361788458 43.80663 48.903917836178849 114.11913tag:blogger.com,1999:blog-1389435307157557615.post-90086139214601705982023-02-06T01:33:00.005-08:002023-02-06T01:33:41.014-08:00Digital Marketing Strategies What is Trending?<p> <span style="text-align: justify;">Thanks to the Internet, marketing
has become a double-edged sword.</span><span style="text-align: justify;"> </span><span style="text-align: justify;">Apart
from the tremendous reach and split-second messaging the Internet is a
barrier-free system. Your message can reach distant shores apart from the local
reach, to add to this people are frequently on the Net, and hence it has become
easier to reach your target audience. The other side of the sword is you can
add to your efforts traditional physical marketing.</span><span style="text-align: justify;"> </span><span style="text-align: justify;">An online push creates awareness and helps
your offline efforts in the brick-and-mortar World. Advertisement in the
brick-and-mortar world costs money, while online marketing could be organic
(free) or paid.</span><span style="text-align: justify;"> </span><span style="text-align: justify;">Online marketing is
convenient, easy, and less strenuous than physical marketing</span><b style="text-align: justify;">. </b></p>
<p class="MsoNormal"><b>Social Media
Strategy <o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">The trust in social media and
involvement is growing exponentially day by day. Your target audience
demographic could be extremely diverse but all are hitched to social media, and
this gives you an opportunity to reach them. It is content that flourishes on
the Internet, and hence you should attract an audience using innovative content
with the right marketing message. <o:p></o:p></p>
<p class="MsoNormal"><b>Content Marketing
Strategy <o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">The best strategy to flourish on
Social Media is to use content marketing. In this case, a series of content
flow down the media feed carrying your marketing message. You can advertise products, brands, and
services on the media by publishing a series of content. If you are hiring a
digital marketing agency then their team will deliver content for you and make
your product brand a huge success. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>SEO<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Content Marketing is part of
digital marketing but you can use another subset which is search engine
optimization or SEO. Optimization is
used to rank the chosen term on the SERPs to reach your target audience. SEO
combined with content marketing is best to popularize your brand and services.
SEO costs very less and so does content creation. While <o:p></o:p></p>
<p class="MsoNormal"><b>Influencer Marketing<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Online influencers are in vogue
they have access to social media with large numbers of followers and friends,
and high-traffic blogs that guarantee visibility. These influencers may have a
good hold over your target audience and push your branded products or service
to attract and convert. Social influencers are the lead generators of the
contemporary world. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">People are very aware of
influencer marketing and do not easily trust whatever they see on their feeds.
Therefore, you must strategize your marketing ideas, focus more on the
audience's problems, and advertise accordingly.<o:p></o:p></p>
<p class="MsoNormal"><b>Personalized
Marketing<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Does your product or service
solve your target audience's problems or provide them with the right solutions?
If your product and service provide a solution to the prospective customer's
pain point then with the right online marketing technique success is on your way.
Just advertising products and services are not enough. A brand or service is
always seen from the perspective of the pain points remember to research to
find out how good are they. Also, follow customer experience by following
reviews in eCommerce and related sites. Read reviews and testimonials on your
site to know what customers like or dislike about your products and
services. <o:p></o:p></p>
<p class="MsoNormal"><b>Multi-channel Social
Media Marketing<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Access to multi-channel social
media marketing is almost free.
Advertisers can use Youtube
Instagram, Pinterest, Twitter, Facebook, and LinkedIn. Create content
and use the social media feed to constantly advertise your products and
service. The next phase is to engage and create affinity with the product or
services to eventually convert. <o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-68764699269042109162023-02-03T00:31:00.000-08:002023-02-03T00:31:01.707-08:00Managing An On-Page SEO Campaign for Websites<p> <span style="text-align: justify;"><b>SEO Introduction</b></span></p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p><p class="MsoNormal" style="text-align: justify;">For a website to be visible on the SERPs it needs to rank high for chosen keywords. The keyword list is long comprising primary, secondary, and long-tail phrases and terms. To rank high, one needs to optimize the website as per the search engine guidelines. This optimization is known as search engine optimization or SEO for short.<o:p></o:p></p><p class="MsoNormal" style="text-align: justify;"><b>SEO 1st Phase</b><o:p></o:p></p><p class="MsoNormal" style="text-align: justify;">In the first phase, the webmaster analyzes the site and carries out an audit. The analysis and audit are a must to ascertain the topic and the intent of the website. This is helpful in keyword research and making a list of terms that the website is meant to target. After analysis, the SEO webmaster makes a list of keywords in an XL Sheet. This helps the webmaster target the terms during On-Page and Off-page optimization. The keyword list should be sent to the client as well to showcase the direction the website will move in its upward trajectory.<o:p></o:p></p><p class="MsoNormal" style="text-align: justify;"><b>Site Audit</b><o:p></o:p></p><p class="MsoNormal" style="text-align: justify;">Site Audit is necessary to ascertain faults like a slow download or make out its performance metrics like the web core vitals, and queries being sent to the server. The latter is important since too many queries are being sent to the server the response will slow down and increase the bounce rate. Another factor that is of utmost importance now is whether the site is mobile-friendly or not. Since more than sixty percent of search is carried out on the SERPs the website must perform well on smartphone and other handheld devices. If there are technical issues the audit tools like <a href="https://ahrefs.com/" rel="nofollow" target="_blank">ahref</a>, Screaming Frog, and <a href="https://www.google.com/aclk?sa=l&ai=DChcSEwjN1KTj9vj8AhXKQ2AKHbzCCQgYABAAGgJ0bQ&sig=AOD64_2-3CLNKu1MIHDIbLct_oJ2W5ZYdw&q&adurl&ved=2ahUKEwjSpJ3j9vj8AhVqxnMBHdJAApEQ0Qx6BAgJEAE" rel="nofollow" target="_blank">SEMRUSH</a> will inform the webmaster so that corrective action can be taken. Involve programmers and technical people to help with technical rectification.<o:p></o:p></p><p class="MsoNormal" style="text-align: justify;"><b>Google Search Console & Analytic</b><o:p></o:p></p><p class="MsoNormal" style="text-align: justify;">For constant monitoring, webmasters should use the Search Console after verifying the site. A lot of issues like site performance, and the problem with the indexing can be ascertained from the search console. Linking Google Analytics with the console offers greater insight into the site's performance and keyword response. <o:p></o:p></p><p class="MsoNormal" style="text-align: justify;"><b>Duplicate Content Checker</b> <o:p></o:p></p><p class="MsoNormal" style="text-align: justify;">Duplicate content on a website will prevent high ranking or even be penalized as the search engine will ignore it. Hence all the content on the site should be unique and well-written. For duplicate content you can use <a href="https://www.copyscape.com/" rel="nofollow" target="_blank">Copyscape</a> and <a href="https://www.siteliner.com/" rel="nofollow" target="_blank">Siteliner</a> are useful but there are many such tools available on the Net. For checking grammar, you can use <a href="https://www.grammarly.com/" rel="nofollow" target="_blank">Grammarly</a>. <o:p></o:p></p><p class="MsoNormal" style="text-align: justify;"><b>Writing Content</b><o:p></o:p></p><p class="MsoNormal" style="text-align: justify;">Content should be written naturally and not artificially for search engines. The content must comprise keywords placed naturally and not artificially inserted. Semantic terms should also be present in the writeups. All pages including the home page and inner pages should be built on relevant topics and all should be unique. Remember SEO perfection is achieved by relevancy and uniqueness. Pages with similar content are often created in eCommerce sites but then judicious use of canonical should be made. A canonical tag is very helpful to prevent search engines from indexing similar pages. The canonical tag points to the main page and similar pages are spared from indexing. This is very helpful in escaping duplicate content penalties.<o:p></o:p></p><p class="MsoNormal" style="text-align: justify;"><b>Title & Meta </b> <o:p></o:p></p><p class="MsoNormal" style="text-align: justify;">The title is the most important, and it shows above the site address and meta. Search engines use the title to accurately determine its topic and index the website accordingly. The title tag should thus describe the page accurately and should contain key terms naturally.<o:p></o:p></p><p class="MsoNormal" style="text-align: justify;">Meta descriptions and keywords were once a powerful SEO tool for ranking high. In the early stages when algorithms were evolving many webmasters started to spam the description and keyword tags and thus the search engines reduced their importance. The description is now used as a source of information for visitors. Since the SERPs' description is visible, it should end with a contact number.<o:p></o:p></p><p class="MsoNormal" style="text-align: justify;"><b>Scrutinise On-Page Elements</b><o:p></o:p></p><p class="MsoNormal" style="text-align: justify;">Check all on-page elements including graphics, photos, videos, and infographics. They should be stable well defined and working perfectly. Check if the site architecture is well defined and the visitor can reach important information with one click. Add XML and HTML Maps on the site on every page. Add metadata on the home page and important inner pages for the search engines to understand the site better. Do not make the visitors scroll down too much rather create another page. <o:p></o:p></p><p class="MsoNormal" style="text-align: justify;">Site owners should hire a <a href="https://abovethefold.in/" target="_blank">professional SEO Company</a> for promoting their site. They can also hire freelance webmasters with a good record. Search engine optimization requires experience and expertise and is not a DIY thing.</p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-992343116456037202023-01-28T01:08:00.001-08:002023-01-28T01:08:10.031-08:00Right Approach to Search Engine Optimization<p> <span style="text-align: justify;">Search Engine Optimization also
known by its abbreviation SEO is one of the key activities that can highlight
your website on the SERPs. Now with continuous scrolling brought in by Google
finding a website on SERP or search engine, result pages have become a great
possibility even if it ranks deeper. But the buck does not stop here
webmaster's pursuit remains the same. To bring high traffic to the website top
rankings are a must as usual.</span></p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Search engine optimization is an
exercise to rank websites on the top of the first page. Easier said than done,
the exercise remains complex and is constantly changing as Google with a 97 %
share of the search market keeps evolving. There is a constant update or rather
a slew of updates each year which impact ranking and indexing, two vital
aspects of SEO Campaigns. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Webmasters have to keep updated
on changes in Google Algorithms so that they can mold their approach the right
way. This is a continuous process as algorithms evolve to check spam and bring
the best site forward. <o:p></o:p></p>
<p class="MsoNormal"><b>Basics About SEO<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">On-page optimization has become
as important as off-page optimization. Hence both should be worked upon
diligently. Another factor that matters a lot is relevancy. Your website
content should be accurately pointing to the objective or the purpose of the
website. Hence not only does the topic matter which anyway should be clearly
defined it is the intent also that matters most. Are you simply highlighting a
product for awareness or do you wish to sell the product? Hence intent should be
specified using the content headlines, subheadlines, and all. Even the inner
pages should be relevant. It is not wise to make a site on both coffee and tea
you will only end up confusing the search engines if the link architecture and
directory structure do not define each clearly by creating well-defined SILOs. <o:p></o:p></p>
<p class="MsoNormal"><b>Off-Page Optimization
<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Off-Page optimization differs
from On-Page Optimization as it is carried out on external platforms. This
activity's main focus is on link building. Over the number of year link
building has changed drastically and relies on sound platforms and not on link
farms or advertisement sites. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Links have to be built naturally
due to the usefulness of the website. Other techniques involved are external or
inbound links from blogs, internet publishing sites, and article sites. Links
on authority sites also matter immensely.
Acceptable links are those that are contextual and carry useful relevant
information in form of short-form or long-form write-ups. The old strategy of
building links using SEO directories and cheap article sites does not work
anymore on the contrary it invites a penalty.
<o:p></o:p></p>
<p class="MsoNormal"><b>Conclusion <o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Search Engine Optimization is a
constantly changing process, hence webmasters should keep in touch with the
latest trends. The techniques keep on changing as well as the strategies
adopted. By following the right approach
a Professional SEO Firm can reap a lot of business. SEO is an exercise that
requires experience and expertise. The campaigns work best when a sincere
approach is adopted. <o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0India20.593684 78.96288-7.7165498361788458 43.80663 48.903917836178849 114.11913tag:blogger.com,1999:blog-1389435307157557615.post-46961136608125932392023-01-27T22:36:00.002-08:002023-01-27T22:36:26.353-08:00Poorly Designed Website and Online Marketing (SEO)<p> <span style="text-align: justify;">Website design and development
plays a major role in online marketing or SEO to be specific. If the design is
failing or poor, it will not conform to the search engine guidelines hence your
search engine optimization campaign will fail. Website design and development
play a major role in search engine optimization. A bad design will never score
up to the metrics that search companies employ, and the site will never rank
high.</span></p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Hence the first step in SEO
Campaign is Site Audit. Using site audit you can discover whether it is mobile
friendly or not, whether it is properly hosted, and whether its download speed
is optimum. The website is not only responsible for ranking high on the SERPs
on chosen search terms. The website is also responsible to attract, engage and
convert the target audience to a goal specified in the vision statement. <o:p></o:p></p>
<p class="MsoNormal"><b>The UX Factor<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Another factor that plays a major
role in successful outcomes is the UX factor or how user-friendly the website
is. Thus, the developers should pay
special attention to onsite factors like web core vitals, site architecture,
on-page content, and visual elements and coding. Owners should see that the on-page content is
unique, relevant, and engages the target audience. There should be a call for
action or CTA line at appropriate places to encourage the visitor to head for
action. Whether a property is meant to sell or promote services the CTA button
will make a major impact.<o:p></o:p></p>
<p class="MsoNormal"><b>Site Audit <o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Site audit also reveals technical
snags like blocking scripts, heavy images, and the number of server queries
that are being generated. A large number of server queries will result in a
late response from the server and downloading will be affected. This calls for
fast efficient hosting with no downtime at all. Thus, owners should opt for
dedicated servers that are equipped with the latest technology. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">The website should be complete
when launched, no portion or page should be left incomplete. All dynamic
functions should be working in perfect order. No function should be under
repair or development. An underdeveloped website makes a bad impression on
visitors, and this will impact engagement and increase the bounce rate. <o:p></o:p></p>
<p class="MsoNormal"><b>Design &
Aesthetic <o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">The design and aesthetics also
play an important role hence they should be apt. A good website development
team is a must for making a good site, portal, or eCommerce website. The site architecture should be
well-defined, and the link should be intact, and one click away from desired
information. Boken links, complex forms, and unstable elements will make sure
that you do not get repeat visitors apart from a high bounce rate. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Keep your website updated in all
respect and check its completion using site audit tools. A good website
conforming to search engine guidelines is a must for success. Pay special attention to <a href="https://abovethefold.in/design-media/" target="_blank">website development</a> for
online success. Neglect will lead to a heavy cost and failure. <o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0India20.593684 78.96288-7.7165498361788458 43.80663 48.903917836178849 114.11913tag:blogger.com,1999:blog-1389435307157557615.post-62104841575455647552023-01-10T03:16:00.003-08:002023-01-10T03:16:40.700-08:00Why Organic Digital Marketing?<p> <span style="text-align: justify;">Digital Marketing is the buzzword
everywhere. It is ruling over businesses as they decide to go online to promote
their brand, services, or products. The usage of the electronic medium makes it
to be known as digital marketing. But there are many other words for it, the
two most popular are “online marketing” and “Internet marketing”.</span></p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Though local SEO is the answer
for businesses looking for customers within the city confines. They have to go
for full-scale SEO for ranking over the SERPs on primary search terms but
anyway, SEO is part or a subset of digital marketing. For
large-scale marketing, the best answer is Content marketing which is part of
Internet Marketing. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Content marketing is the creation
of articles, blog posts, graphics, usage of photos, and infographics. The
process also involves the use of videos and gated content. Write-ups may include
gated content like reviews, testimonials, annual reports, and performance
reports. Gated content is used during
the last phase of the marketing to convert, encourage to take action or
whatever may be the reason. <o:p></o:p></p>
<p class="MsoNormal"><b>Organic Digital
Marketing is Essential <o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">If you wish to advertise on the
Internet in social media then organic online marketing is a must. This is the
best exercise for brand promotion, promoting professional services or products.
This form of marketing is free and involves experience, expertise, and skills.
You can learn it yourself by joining classes or from online tutorials. But the
job is best entrusted to a professional company that has been involved in campaigns
for a considerable time. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">A lot of experience is a must for
online marketing that comes with time. This type of work stretches for a long
time and effectively attracts the target audience, and engages them
considerably hence your brand or product is highlighted creating trust and
affinity. This is necessary for reputation building for professional services
and selling the products. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Ungated content should be used to
attract and engage the target audience. The social media platforms are to be
used with care and expertise making sure of the target audience. Some of the
popular social media sites with high visibility are:<o:p></o:p></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"></p><ul style="text-align: left;"><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->LinkedIn</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Facebook</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Pinterest</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Instagram</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Twitter</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->YouTube</li></ul><!--[if !supportLists]--><o:p></o:p><p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Blogs and articles should be
created for content distribution on social media. Email message campaigns
should be extensively used. I stress again please <a href="https://abovethefold.in/" target="_blank">hire a top level marketing agency</a>
for online marketing. They can deliver the best results. Please negotiated
before hiring. <o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-18285730772965165702022-12-29T21:36:00.003-08:002022-12-29T21:36:33.094-08:00Tips for Putting Best SEO Techniques into Practice<p> <span style="text-align: justify;"><b>Understanding SEO & Traffic</b></span></p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">When search engines came into the
picture, the major challenge was to index and rank the phenomenally growing
number of websites. Visitors search for information using the search column of
the web browsers and expect the most suitable answer. Over 90% percent of the
search market has been captured by the Google search company. It processes over 3.7
billion searches every day that amount to a whopping 1.2 trillion search
annually. Search companies have become the biggest repository of information as
people search websites, blogs, forums, Internet publishing sites, and social
media. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Responsive websites that follow
search engine guidelines rank higher on the SERPs and receive the greatest
amount of traffic arising as a result of people searching on the web browsers.
This can be best described as www ecosystem. Although search is free, it has
generated ample opportunities for revenue generation for search companies and
social media. Due to billions of searches made everyday visitors throng the
World Wide Web. This allows search companies and social media to publish
advertisements that generate revenue for them. Thus, in the www companies vie
with each other to capture high-density traffic for various purposes. Site
owners can also subscribe to a paid advertisement on Google, Bing, and Yahoo.
They can also advertise on Youtube, Facebook, LinkedIn, and other social media
sites. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Likewise, website owners also
seek high-density traffic for the response on the Internet. High traffic yields
occur due to search engine optimization campaigns that consultants and agencies
execute for clients. Although optimization is free it does cost money to hire a
team of experts or an agency. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>Search Engine Optimization Best
Practices </b><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">There are techniques and website
development processes the SEO companies employ to increase ranking on the
SERPs. Top listing on the SERPs on target keywords is one of the best practices
to focus on the target audience. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>Website Development & SEO </b><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Top listing accrues for sites
that are well-made and follow the search engine guidelines. The first step
while making a website is that it should be topic relevant focused on one
topic, and not create a state of confusion among the search engine
algorithms. Next website builders should
keep in mind cross compatibility since there are many types of browsers and
computer screens most important the site should easily download on mobile
screens. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">While the website is being
developed user-friendliness (UX) should be kept in mind. This will reduce the
bounce rate. The content on the site
should be unique, and relevant, and disseminate information as envisaged. Spam and duplicate content are rejected by
the search algorithms and your site will never rank among the top on competitive
keywords. Meaningful content in tandem with intent is very important do not
create content to fill it with words or do not create it for search engines.
The website content should be solely for visitors but at the same time impart
requisite information to search engine algorithms. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">The website should download fast
on the screens and should be stable as defined by the web core vitals. This
adds to the user experience. It should be hosted on secure and fast servers so
that it downloads fast and is secure. Use the services of experts in hosting
and programming to make your website functional and a top performer. An SEO should comprise technical experts,
content writers, and professional web developers. Teamwork is necessary for
search engine optimization if you are not part of an agency you can align with
freelancers for technical guidance. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Regular site audits should be
conducted to keep it in conformity with user experience. On-page, optimization
is key to success on SERPs and owners should add proper elements like page
title, description, keywords, alt text, etc. This helps the SEs index and rank
sites appropriately. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>Off Page Popularity </b> <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">The website should be popular on
the www, and attract traffic by being unique and useful. The popularity and
usefulness generate natural inbound links that the search engines appreciate.
Link popularity arising from authoritative links is important as search engines
value them to index and rank websites.
Keep in mind the external links pointing toward your website should be
associated with relevant content from authoritative sources. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"> Social media signals make the site popular
among online communities that subscribe to the targeted audience. Thus, social
media participation is key to reputation building and creating trust among
prospective customers or followers. We do not know if the search engines value
social signals for ranking but anyway social media popularity is good for
referral building and brand awareness.
<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Remember SEO is a subset of
digital marketing and compliments the campaign. Both depend upon content
creation and distribution. Organic digital marketing should always be carried
out with search engine optimization campaigns. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Out of 1.9 million websites,
there are currently 600 million blogs on www. Blogging is another good means to
create a reputation since the platforms are flexible and feature-rich. Blog
popularity arises from consistency, relevancy, and uniqueness. All webmasters
should be involved in blogging or use guest blogs for high traffic. Blogs are a
good means of creating authoritative and relevant links but use them sparsely.
Like your property, blogs should be topic specific and relevant. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">SEO is vital for business and
costs much less than paid advertisement with better ROI. Website owners should
hire <a href="https://abovethefold.in/" target="_blank">professional SEO firms</a> to rank high on search engines. Without SEO it is next to impossible to rank high on SERPs. <o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-49905875472753627592022-12-29T03:55:00.003-08:002022-12-29T03:55:29.996-08:00Why is SEO Beneficial for Your Online Business?<p> <b>The Need for Search
Engine Optimization (SEO)</b></p>
<p class="MsoNormal" style="text-align: justify;">Whether it is a company or a
professional all website owners wish that their property performs like an ace
and comes out a winner on the SERPs.
High-traffic business response or professional networking is possible on
the Internet but this does not happen on its own. Website owners have to strive
to enhance the performance of their websites and this can only be done by
making the search engines happy. <o:p></o:p></p>
<p class="MsoNormal"><b>Search Engine
Guidelines<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">When you design a website and add
content, you do so with a purpose hence, it could be a tourism website or one
associated with your profession. There are a billion websites on million topics
but search engines despite the complexity can rank and index them correctly. If
the design and development of the websites conform to search engine guidelines
then it will be an ace performer. The search engine algorithms use several
metrics and regulatory yardsticks that we call guidelines for ranking websites.
The analysis is done by search algorithms or robots that cache websites to
index and then go through it all the sites and rank it. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Search engines rank and index
websites on relevant keywords. They show the website when it responds to a
query input by a user on the web browsers. If your website has the perfect
answer, and if it is qualitatively superior in comparison to other sites
providing the same answer then it will rank high. This is vital for a business
or professional growth. High traffic ensues whence your site ranks high on the
SERPs. This traffic is referred to as organic growth since it is a result of
search engine optimization. Businesses, individuals, and professionals cannot
neglect the climb on the SERP and should invest in SEO. <o:p></o:p></p>
<p class="MsoNormal"><b>SEO is a Subset of
Digital Marketing <o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Businesses and professionals
cannot ignore digital marketing as well as SEO. The exercise is complex but
rewarding when conducted by professional search engine optimization specialists
or a team. Being organic the ROI is impressive since the input cost is much
less as compared to a paid advertisement online. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">The effective rate of inbound
leads created by SEO campaigns is 14.6% almost 12% higher than traditional
marketing. Most of the SEOs target Google since it has a market share of over
90% as compared to other search engines. If your website ranks on top of the
ten blue links you have over 30% higher chance of a click. Thus, there is stiff competition among agile
website owners who consider this exercise vital for a business or professional
growth. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">All over the World, established
<a href="https://abovethefold.in/" target="_blank">digital marketing agencies</a> employ a team of SEO Specialists. The campaign
utilizes the entire marketing funnel like in the case of content marketing. The
high rank on Google SERPs is a symbol of trust and credibility. When the
campaign is conducted along with paid PPC the impact is 3 times higher. Thus
companies that can afford to conduct both campaigns benefit tremendously. <o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-41065924363053461192022-11-23T00:57:00.002-08:002022-11-23T00:58:03.827-08:00Avoiding Duplicate Content In Web Pages and Promotional Matters<p> <span style="text-align: justify;">There was a time, whence search
engine algorithms were in their infancy and were not capable of making out
plagiarism. Duplicacy was tolerated to a large extent and websites and content
flourished. This was not to be for long as the algorithms were evolving and
inducting</span><span style="text-align: justify;"> </span><span style="text-align: justify;">filters and mechanisms to oust
trash or spam</span></p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">The effort behind filters like
Panda and Penguin was to make out spam and duplicate content. These pages,
off-page content, and blogs were expelled from SERP or completely
penalized. This was starting off a new
phase and the search engine wanted to put the best results forward.<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>Unique Content Wins<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">The first principle that applies
to good creation is relevancy. Search engines rank pages that are relevant and
do not mention unrelated multiple topics. Thus, visitors on the search engines
were getting unique information and not the ones that were proliferating the
web everywhere. The algorithms are being developed all the time, and we hear
about this as updates that they mentioned in interviews and news reports. The
updates have become the talk of the time and the search engine professional
always keep a tab on them and try to make out their impact.<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Nowadays, there are many tools
like the Copyscape and Siteliners that help SEO professionals, content writers,
and website and blog owners make out duplicacy.<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Visitors on the web look for
unique helpful content and spurn duplicates. Google has recently announced this
feature and they will follow and value content that subscribes to the
guidelines. Most of the spam content is therefore being penalized and websites
are being ranked lower. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>Writing Best for Visitors<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Earlier content writers were not
focused on competency, they were just filling their creations with words that
conformed to long-form content. They were making efforts to impress the search
engines to rank higher and gain more traffic. This is not at all welcome the
metrics that algorithms employ to enable them to measure the popularity of the
content among the website or blog visitors. This applies to social media
writeups as well. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Readability is also an issue
hence learn to format your pieces well. Excessive use of tags is not good,
especially the H1 Tag. Use bold and italics sparingly and create neat relevant
paragraphs. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>Word Count Does Not Matter<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">No, the word count does not
matter anymore and those writers filling writeups with meaningless words are
being shunned. Hence make efforts to add useful and helpful information and
links. Keep in mind even similar information or writeup though not spam does
not work for ranking or attracting visitor traffic. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Come up with something unique
that attracts repeat visitors and negates the bounce rate. Bounce rate is a
search engine metric that enables them to make out how long the visitors stay
on the page. If the bounce rate is high, the website's position on SERP will go
down drastically, and if a lot of fluff is present, it may be penalized. </p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;"><b>Content is King </b><o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">This is the truth. But it is good
content that is the king. With words and phrases, it is not possible to reach
goal conversion. This could be through videos, memes, graphics, and
photographs. Your pages and blogs should be rich in all attractive elements and
placed properly. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">With new rules and regulations
coming into the picture website developers and ad agencies should pay special
attention to uniqueness. All campaigns,
be they for <a href="https://abovethefold.in/" target="_blank">digital marketing or advertising</a> should follow guidelines. If they fail if the central piece of
attraction is not unique and attractive. Remember, the points mentioned in this
blog post and follow them for great success online.<o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-15019452607685111082022-09-28T02:50:00.004-07:002022-09-28T02:50:50.494-07:00Facebook Ad Placements<p> <span style="text-align: justify;">Facebook ads through the meta
business suite are distributed on Facebook, Instagram, Messenger, and the
Audience Network. These platforms offer 15 different placement opportunities to
expand the reach and utilize segment-based targeting. The advertisement platforms
on the meta business suite are flexible and customizable at every step.
Marketers can maneuver their campaigns using several customization options and
settings besides the analytics or insights and achieve goal conversion as
desired. The ad placement can also be determined as per the reach, and the
target audience, and hence more and more businesses are using Facebook ads
globally.</span></p><p class="MsoNormal" style="text-align: justify;"><o:p></o:p></p>
<p class="MsoNormal"><b>Some of the placement
categories are:<o:p></o:p></b></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo1; text-indent: -0.25in;"></p><ul style="text-align: left;"><li><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Feeds<o:p></o:p></li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Stories<o:p></o:p></li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->In-Stream<o:p></o:p></li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Search<o:p></o:p></li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Messages<o:p></o:p></li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->In-Article<o:p></o:p></li><li><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Apps<b><o:p></o:p></b></li></ul><!--[if !supportLists]--><p></p>
<p class="MsoNormal" style="text-align: justify;">Depending upon the segment you
are targeting you can choose the right platform to put your money in. You can
choose or deselect the network or the placement depending upon the response you
are getting. You can control ad placement using the Ad Manager, click on manual
placement and choose the preferred network or category. Else in case of indecision choose the
automatic option. <o:p></o:p></p>
<p class="MsoNormal"><b>Types of Ad Placement
<o:p></o:p></b></p>
<p class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo2; text-indent: -0.25in;"></p><ul style="text-align: left;"><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Facebook Feed</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Instagram Feed</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Facebook Video Feeds</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Facebook Marketplace</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Facebook Right Column </li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Instagram Explore</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Messenger Inbox</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Facebook Stories </li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Instagram Stories</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Messenger Stories</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Facebook In-Stream Videos</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Facebook Search Results</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Facebook Instant Articles</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Audience Network Native, Banner, and
Interstitial (Apps)</li><li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]-->Audience Network Rewarded Videos</li></ul><!--[if !supportLists]--><o:p></o:p><p></p>
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<p class="MsoNormal"><b>Placement Diversity <o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">The placement is set at Ad Set
Level and it is determined by the campaign objective. The newsfeed is the
primary window through which the visitors are exposed to content of various
types. You receive news updates according
to a Facebook algorithm called EdgeRank. There can be up to 1500 updates that
you will find flowing down the feed at one time or another. The same applies to
mobile-only ads on the Instagram feed though in this case, the feed comprises
photos and reels. In the feed, you can post text, stories, photos, and videos.
In the video feeds you can post several videos to gain exposure. The mobile-only instream video ads (VoD) and
over 70% of these placements result in a high level of complete views. These are
ideal for creating broad-scale awareness of your product and services. Meta
formerly Facebook Inc. Generated 114.93 billion dollars in the US in the year
2021 from its advertisement platforms.
<o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Using Facebook Creator Studio
your video ads appear between the feeds and Watch this is the best way to
introduce new products and services using the visual medium. For targeting
users with purchase intent Market Place is the best option. Those using paid
FaceBook Ads should focus on the Market Place if they are seeking local
response for their land-based business or professional services. The right
column ads accord a much greater response whence used in conjunction with ads
on the central feed. The right-column ads expand the reach and are very
effective for remarketing.<o:p></o:p></p>
<p class="MsoNormal"><b>Messenger Ads &
Stories <o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">Target your previous customers,
friends, followers, and those who have inquired about your product and services
on Facebook Messenger. Messenger ads look like messages to gel with others. The
ads appear on FB, Instagram, and Messenger Stories that are visible for a fixed
duration. <o:p></o:p></p>
<p class="MsoNormal" style="text-align: justify;">Other placement options are in
between instant articles that are mobile-only, between FB search results and
Apps. In article ads, publishers get a hundred percent revenue but if the
response is through the Audience Network 30% of revenue goes to FaceBook. <o:p></o:p></p>
<p class="MsoNormal"><b>Why Advertise on Meta
(Facebook)?<o:p></o:p></b></p>
<p class="MsoNormal" style="text-align: justify;">With over 2 billion active users
FB has completely changed the family-friendly nature of the social media
networking site. The social media platform with its massive database of users
is offering marketing solutions like no other company on Earth. With the
addition of Instagram in its scope, the reach and conversion potential has
risen four folds over the global economic landscape and impacting business
leading an incremental growth. Hence being a part of Meta Ad Network is
essential for <a href="https://abovethefold.in/" target="_blank">Internet marketing firms</a> all over the World. <o:p></o:p></p>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0tag:blogger.com,1999:blog-1389435307157557615.post-39480078843995596892022-09-26T01:31:00.006-07:002022-09-26T01:56:32.906-07:00Advertising on Meta Business Suite Belonging to Facebook Social Media Networking Site<p><b style="text-align: justify;">Introduction to Facebook </b></p><p style="text-align: justify;">With 2.93 billion monthly active users Facebook needs no introduction. FB has become a household name worldwide and is the leading social media networking site. It was started in the year 2004 by Mark Zuckerberg from the USA. </p><p style="text-align: justify;">Facebook is the number one site for social networking, and it nurtures virtual relationships between family and friends daily in cyberspace. To describe it as a living platform would be apt as the social site has become a virtual extension of our lives. </p><p style="text-align: justify;">Though entirely meant for personal networking FB today has become a major commercial entity and the FaceBook Pages facilitate advertisement on the platform. Facebook is now Meta and advertisements on Meta in the year 2020 earned a revenue of 80 billion plus dollars. </p><p style="text-align: justify;"><b>How to Advertise on Meta?</b></p><p style="text-align: justify;"><b>Meta Business Suite</b></p><p style="text-align: justify;"><b>(</b><span style="text-align: left;"><b>https://business.facebook.com/)</b></span></p><p style="text-align: justify;">Meta Platforms now comprise FaceBook, Instagram & WhatsApp and enable advertisement using one common business suite known as Meta Business Suite. The suite allows the integration of FaceBook and Instagram messaging platforms for the purpose of online Ads in one place. Yes, the suite allows response to messages and notifications and the facility to post stories or content based on a content calendar. You can also manage ads using Meta Business Suite. </p><p style="text-align: justify;"><b>Posting Ads on Meta Business Suite</b></p><p style="text-align: justify;">You can make simple posts that could be shared on Facebook and Instagram Platforms after you have linked with each. There is an option to add links, videos, or photos to your post and stories. You can post immediately or use the content calendar to schedule posts, stories, and Ads. The business suite provides a calendar to meticulously post as desired based on suitable events, festivals, and weekends for example. </p><p style="text-align: justify;">You can place ads based on demographics, location, gender, and profession and limit them to a certain area where you wish your ads should be visible. </p><p style="text-align: justify;">But first, you must set the goal among the options given:</p><p style="text-align: justify;"></p><ul><li>Get more messages</li><li>Get more calls</li><li>Get more leads</li><li>Get greater engagement</li><li>Get more traffic </li><li>Automatic</li></ul><p></p><p style="text-align: justify;"><b>Audience</b></p><p style="text-align: justify;">Next, you must choose the audience type</p><p style="text-align: justify;"></p><ul><li>Student</li><li>Local Residents </li><li>People who like your page </li><li>People who like your page and similar pages</li><li>People you choose to target</li></ul><div>There are options to choose more audience types when you click on the create new button below you get a list of options based on interest, demographic, and behaviors whence you click on the browse button. For greater targeting options you can click on the Ads Manager for more options:</div><div><ul><li>Create Custom Audience</li><li>Create Saved Audience</li><li>Create Lookalike Audience </li></ul></div><div><b>Insights </b></div><div><br /></div><div>There is an option to use meta pixel as well to get a better idea of how your ad is performing. </div><p></p><p style="text-align: justify;"><b>Ad Spend & Duration </b></p><p style="text-align: justify;">Here you can specify the ad spend and duration the amount of money you deposit with Facebook will limit your ad display. Before your ads begin to show you must specify the mode of payment and deposit the required amount at the meta business suite. </p><p style="text-align: justify;"><b>Pathway for Marketing Solutions</b></p><p style="text-align: justify;">All ads utilize the same funnel for achieving the goal Meta offers many types of Ads that can be used suitably. Ads can be displayed across 15 platforms for wider coverage. The sales funnel works exactly like that used everywhere.</p><p style="text-align: justify;"></p><ul><li>Attraction or Awareness</li><li>Engagement or Consideration </li><li>Goal Conversion or Action </li></ul><div>Advertisers can use plain text with appealing headlines, photos, or videos. Unlike Google Ads Meta of Facebook ads is not shown in the search but nevertheless, the phenomenal user base is enough to make all advertisement campaigns a huge success. Facebook's amazing targeting methodology, ads-related tools, and management capabilities are best suited to boost your business to reach incremental growth. </div><div><br /></div><div>Using the Facebook Audience Network you can reach the target audience on high profile promising mobile apps as well. The highly rated and secure network is visited by over one billion users every month. Those businesses seeking higher reach must include Audience Network in the mix of placement on the Facebook or Meta Advertisement Platforms. </div><div><br /></div><div>===================</div><div>Uday works at Above The Fold Company based in Mumbai. The company provides <a href="https://abovethefold.in/" target="_blank">marketing solutions for advertisements</a> on social media. Uday works as SEO & Content Writer at ATF. </div><div>He can be contacted at pateluday90@hotmail.com ...9755089323<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLYAHaeI9kQgHJQr8RDZC6L1fXZciZONlnBh6UDEsfMg6pxS4RDKY4eIxZ-HYmQkI8_K15c6Ro42YJFAUPpQTfhfzhul1ZVh954aQrsewYLL-kimnAx-NdKnDystxArLskcHdt_nMHe31-xtf2i7lEUqRoCrNZWKmmTf4PkKNyUBi4UY5iMBH9-HeM/s160/UdayPatel.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="160" data-original-width="160" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLYAHaeI9kQgHJQr8RDZC6L1fXZciZONlnBh6UDEsfMg6pxS4RDKY4eIxZ-HYmQkI8_K15c6Ro42YJFAUPpQTfhfzhul1ZVh954aQrsewYLL-kimnAx-NdKnDystxArLskcHdt_nMHe31-xtf2i7lEUqRoCrNZWKmmTf4PkKNyUBi4UY5iMBH9-HeM/s1600/UdayPatel.jpg" width="160" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Author</td></tr></tbody></table><br />9755089323 </div>Uday Patelhttp://www.blogger.com/profile/11289357844292255218noreply@blogger.com0