Who Are Social Media Influencers and What is Influencer Marketing

 It takes expertise, authority, and knowledge to become an influencer. The most important aspect of an influencer is the power to persuade and influence. These are people with a reputation and expertise built over a number of years in a niche.   

It is hard work for social media who have built their standing among a large number of followers in any social media. These followers have been accumulated through the constant publication of content on feeds and groups. Generally, expertise is built on a niche that the influencer has expertise and authority on.   

Influencer Marketing

Influencer marketing is using the services of the influencer who have a large base and are in the position to promote your service and brand among their followers. There are two plus points that these people have and that are, a large constantly growing follower base and high traffic to their blog and social media base.  Another important aspect that influencers hold is the power to convince people to create affinity with the client's service and convert.

 Thus if you have these qualities and convert people to buy products and services you can enter this business and earn. To do this one needs to create amazing content and post regularly on social media feeds. While consistency is important you must come out as someone with authority on the topic and followers should begin to believe you. 

 Types of Influencers

Social Media influencers have the power to create trends and popularize a niche. Brands love social media influencers because of their ability and their capacity to sell or create affinity. 

You have to judge influencers by types or niches, the number of followers and traffic on their blogs and social media sites, and their capacity to convert.   

Mega-Influencers

Mega influencers are people with a vast number of followers and traffic. Mega-influencers have more than 1 million followers on at least one social media. These are generally celebrities who are famous offline but then their expertise in the niche is in doubt.

Only major brands should approach mega-influencers Their services will be costly, and they may be fussy as celebrities are. They generally have agents who market them.

Macro-Influencers

Macro-influencers are one step down from the mega-influencers with followers in the range between 40,000 and 1 million followers on a social network. They may be celebrities with a high profile who have made it halfway or online experts with great followings. They are people to engage in their knowledge, expertise, and authority is assured. They are good for creating awareness.

Micro-Influencers

Micro-influencers are ordinary everyday people and niche experts and may have an excellent relationship with their followers. Although views differ, you could consider micro-influencers as having between 1,000 and 40,000 followers on a single social platform. The following may be small but the micro-influencer may be with a community of strong believers promising higher engagement and conversion.

Nano-Influencers

Nano influencers have a small number of followers, but they tend to be experts in obscure or highly specialized fields. Remember nano influences follow a niche. Though their base is small they have followers who listen to them.

Content Marketing: Creating An Effective Strategy for Marketing Solutions

Why Content Marketing?

Visitors on WWW relate to content more than visuals albeit both are important promotional elements. Content is King may sound cliche but remember it is here to stay. 

“Content is king, but distribution is queen. And she wears the pants.” ~ Jonathan Perelman

In the case of online marketing, things need to move and hit the target. Content is king but it becomes effective when skillfully conceived and distributed as mentioned in the quote above.

According to a survey the preferred goal conversions according to respondents were: 

• Brand Awareness 45%
• Website Traffic 37%
• Lead Generation 36% 
• Increase in Sales 26%
• Customer Loyalty 23%

According to Statista 91% B2B and 86% of B2C marketers use this strategy worldwide to reach business associates, clients, and customers.

Successful Types & Formats

This is one of the best strategies, and a powerful method for brand promotion, creating awareness, enhancing sales, and achieving high traffic goals whatever the purpose may be. The strategy is based on promotional content as the title suggests but then the approach is complex and requires ingenuity, intuition, experience, and familiarity with diverse platforms on the World Wide Web. The write-ups could be long form, short form, or even tag lines, comments, messages, and tweets that draw attention and eventually end up creating awareness on a mass scale. 

The write-ups should carry all the nitty-gritty of writing and weave an emotional story to hook the visitors and indulge in constant engagement. The readers should be incited to know more, fall into the riddles, or become desperate to seek the final denouement. Depending upon the marketer's ingenuity anything works even thoughtful leadership expressions, carefully crafted influencer blogs, and authoritative articles - all work. It may be the tag lines or titles that attract but it is the crux that leads to the ultimate success. 

Content Marketer Inspiration & Team Effort  

As a content marketer one has to be on the alert even during the off time. Inspiration may dawn in a bathtub. Remember Archimedes!  An energized and motivated team deals with the diversity of paid and organic mediums since it is not possible to overcome the challenges singlehandedly. 

After a successful awareness campaign, the visitors often leave behind various social signals, especially on social media. A like, subscription, following, comment, or a mail of appreciation indicates that visitors are turning into prospective customers and are ripe for the next stage which is consideration. Usually, visitors that are not interested leave behind a bounce rate metric that is a warning to the creators to up their efforts enough to leave a deep impact on the readers.   

Goal Conversions: Creatives and Quality Contents   

Engaging attributes are a must for consideration however small they may be even in a terribly constricted space in terms of weight, dimensions, or characters. A trendy slogan, spectacular image or infographic a promotional video all work fine in order to hook the prospective customer in a post. 
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Attributes plus quality contents complement each other and are pummeled by CMS, dynamic websites, and anecdotal or informative blogs. There is no shortage of popular media it could be news sites, press releases, white paper publications, annual or quarterly company performance reports, and customer testimonials highlighting product experience and features. These are effective goal conversion tools when utilized as a final follow on the customer journey pathway.   

The objective could be attained on social media, by website visits, videos, or webinars all of which are good enough to engage prospective customers. Creativity plays a major role in empowering content that eventually strikes the target. 

Remember customer journey is rarely short and simple, it is a complex process, and conviction and final conversion can be time-consuming in the case of the major campaign the exercise becomes a team effort. These strategic efforts are applicable to both organic and paid media and should be well planned.  

Bottoms Up Approach

Once you have undergone the Content Creation process and ended up with a good blog post you need to sit down with an in-house editor, and SEO for a final review and editing and proofreading of the content before it is eventually published.  Immense importance has to be given to relevancy and intent when creating posts.     

In the first step during the review the following steps are involved:

• Relevance is Utmost Important 
• Check for Grammatical Errors 
• Check for Story Gaps
• Verify Facts 
• Wordsmithing
• Include SEO Elements
• Add Scannable Inputs 

In crafting killer content during the pre-publishing stage one needs to check the grammar to increase readability and engagement. Check for excessive use of passive voice, check for punctuation marks, etc.

Content Audit: Analytics & Reporting 

Analytics are provided by search engine companies and some social media platforms also provide insights and statistics on the performance of your posts.  Besides ranking, the statistics, and traffic, it is important to pay attention to the demographics and audience profiles. Keep a tap on where you are heading. Are you moving in the right direction to influence the target audience or going wayward?   

Story Gaps 

Check for story gaps and the flow, especially for time jumps. If you recall a TV series you will notice that the episode ends whence something is about to happen and the mystery remains unsolved. You are bound to watch the next episode out of intense curiosity. This is how the film companies keep their TRP high. By keeping us engaged in the serial one episode after another.   

We can follow the same strategy in our blog posts. Why Not?  Leave an answered but related question at the end of the post.

The blog posts should make the readers go for a related post or a post on the same topic with advance discussions. 

Get to Know Target Personae

Well, an effective content marketing strategy will begin with getting to know the Target Personae and the Objective. What do you wish to do? Whom do you target?  

Getting to know the brand, the company, and the products and services if you are a service provider is a must.  

Brand Promotion: Create Authencity & Connection & Touch Points

Content marketing strategy accords room for a wide spectrum of activities. When you create awareness and engage the audience with a great degree of consistency you are bound to create a connection with the brand and for that matter the services in another case. 

Constant endeavors create brand authenticity and connection with prospective customers, and it is a well-known fact that shoppers prefer to buy branded products that have found a space in their minds. As many as 59% of shoppers buy branded products that are known to them. 

Frequent encounters through well-formed content and visuals are vital touchpoints that make customers loyal and create an inclination to buy. Trust is an important factor and those prospects who are not convinced or do not relate to the brand are definitely going to move away. Remember brand identity must be well aligned with offerings 

Content Creation for Publishing

It is essential to create exhaustive keyword research for content creation. 

Content creation is based on defining the objectives and creating a campaign for the following. 

• Awareness 
• Consideration or Engagement  
• Goal Conversion

The purpose of content creation is to focus on creating awareness followed by the consistent engagement that will make the prospective customer consider possible goal conversion. 

SEO Content Creation 

Finalizing keywords used by prospective customers throughout their buyer journey is important hence the research precedes the other steps. It is important to understand keyword optimizing and semantic inclusions naturally. The basic principle of using terms in title/meta, headings, and subheadings of the posts should be followed. The body should not be overoptimized as it is written for the readers and not for search engines hence. keep the term saturation to 4 or 5 % strictly so that search engines do not label the posts as spam.      

Retargeting a Crucial Marketing Strategy 

Constant engagement creates trust, highlights products or services, and helps in retargeting, thanks to the visible appreciation signals that are added.  The third stage is creating content that highlights the brand or services such that the customer makes a purchase or subscribes to services as a client. 

Online community building is the key focus of social media networking sites. A large base of followers/subscribers relates to greater response and aids in the success of marketing campaigns. 

Marketers should be prepared to create diverse write-ups that cater to all the stages of marketing and resonates with the customer journey funnel. Be mindful of seasons, events, and occasions when purchasing level peaks. Depending upon the products and services the peak time may differ so be on the alert. 

Invaluable Data Acquisition 

The marketing campaigns should not focus only on goal conversion, since the engagements help in the acquisition of invaluable data based on the target personae.  Data acquisition is a collateral benefit that accrues due to constant interaction with interesting profiles that can help in achieving the goals in the future. Another benefit that accrues as you overcome the social media challenge is greater success in organic campaigns and less reliance on paid media. 

Multipronged Marketing Strategy: Taking the Platforms by Storm 

Since the arrival of social media, a number of stable platforms have emerged for marketers to test their ability to utilize them for promoting their campaigns using quality content and attributes. Social media is quick to judge promotional content, and this manifests as high traffic, a great number of followers,  engagement, and often conversions. 

There are a number of ways that social media manifests appreciation of the posts. The signals usually like, follows, comments, shares, and offers of friendship. Though not confirmed yet, that these signals aid in ranking high on SERPs or act as search engine optimization metrics, they are nevertheless a signal for the likelihood of a post going viral on the medium.   The viral impact though rare multiplies visibility by leaps and bounds. A post going viral is a rare phenomenon, and hence the efforts call for consistency in promotional activities online. 

All elements of online communication are included in the awareness campaign at the start.

• Email Marketing 
• SMS Marketing 
• Direct Calls 
• Networking of Social Media  

The most important part is networking on social media and online publication platforms. These are best for content publishing.  Content marketing strategy includes ungated content like blog posts, article publishing, press releases, and creating ebooks. The ungated contents including posts on social media and networking sites accord dual benefits besides the fruits of a winning piece they are best for authoritative link building a crucial part of SEO in digital marketing. 

Guest posting and outreach to relevant influencers besides enhancing traffic are good for lead generation and search engine optimization. 

For organic success there is no holds barred policy. Greater efforts are carried on for organic gains that come for free by the team involved. Paid media inclusion would depend on the budget and company policy.       

Some of the major publishing platforms are:

• Facebook
• Instagram
• Twitter
• LinkedIn
• Wizzley
• Hub Pages 
• Adobe 
• Medium 
• Wakelet
• Bebee
• Abilogic
• Sooperarticles
• Ezine Articles
• WP Blogs
• TypePad Blog
• Blogger  
• New Sites
• Reddit
• Quora

Each platform works fine if properly scaled by publishing informative relevant posts with visual attributes.  Publishers (Team) have to create authoritative and popular accounts in order to avail maximum gains. 

The platforms are good for SEO although some of them are nofollow they nevertheless help in creating referrals and add to authoritative factors that search engines value. 

Company websites and blogs add immense value to this holistic exercise. These two are factors very much in our control hence greater attention should be paid to them. 

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Uday provides a search engine optimization service for digital marketing. He provides website content and content for authoritative links. He also works as SEO Content Writer for digital companies on a remote WFH basis.

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Outreach - Seo Link Building Pros and Cons

 Seo Outreach 

Yes you are right outreach is reaching out for a purpose. But in link building for search engine optimization the approach differs or rather well calibrated. Generally outreach for link building is a part of SEO Campaign. 

These practices though much popular needs to practice caution any unnatural way of obtaining links can lead to dilution of authority or outright penalization by deindexing for database. This can be terrible contents are the best means of obtaining links. If your site is unique, information rich and comprises of helpful attributes you chances of obtaining natural links will be good and this is the best ranking practices. 

However outreach is very popular especially among those who are not good at content creators and who do not have their own blogs. Guest blogging is one form of outreach and relevant content in this case is a must. But as if now this outreach is good for creating referrals but less effective for ranking since Google experts has come out publicly and advised the use of "nofollow". 

You can reach out using email outreach and persuade website or blog owners to add a link to your website. In order to create extensive backlinks you can imagine the amount of time and effort that would be required besides expertise in persuading the owners to oblige. Another means of outreach is through social media where in followers or friends can be persuaded to add a link to your site. 

Of these guest blogging seems to be ethical since you are providing owner with valuable topic related contents and now place a "nofollow" attribute hopefully. If the ownership is discovered by algorithms than it would be a bad case if the attribute is not used. So keep outreach exercise to create referrals. 

You can achieve success by reaching out to influencers, bloggers, other business and journalists to provide the link. You should put into practice by supplying or creating content on publisher websites. Rarely in case you know the owner of relevant website very will you get a link else persuade, offer and justify the demand for link.    

Alternatively you can do a favor to website owner by pointing out a lacunae on site link say broken links. This could be a good conversation opener the rest will depend upon your expertise to get the link as favor back.  But lets halt for a minute and realize that link building is done solely of the relevant niche.  Do not try to get a link for tea website with a shoe website be contextual.  

Another means which has dual benefits is to create an interesting topic relevant blog with frequent entries that catch the readers attention. I am repeating or stressing out on the word relevant so that you can understand the importance of contextual linking.  

Look for tools like HARO (help a reporter out) 

This is a good source for Journalists as well Source or website/blog owners. The former gets content and the latter gets link in lieu of content. 

Note* Apply all quality guidelines for link building and work out your keyword research. 

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Social Media Advertisement: How To Choose A Platform?

Social Media What it is?

Also known as social media networking sites these have now become part and parcel of our daily lives. They are fast becoming popular for human networking, product promotion, and brand publicity. The reason behind the stupendous success is content creation in diverse forms on which they thrive. Content does not only provide information or knowledge they have become an ideal mechanism for online engagement and recreation. Success depends much upon creativity and innovation using tools and services provided by each social media company. 

Some of the platforms have accumulated subscribers or members in millions or, even over billion people making them strong contenders for online publicity.  All the social companies have created platforms for paid advertisement and offer various formats and bidding strategies for goal conversion as per the client's objectives.  

Why Paid Publicity on SM? 

They provide entertainment, recreation, and information to name a few attributes but the most important that should be mentioned without fail is forming a social or online community. Yes, most social media sites are excellent for networking and they bring people closer. Thus it has become possible to target a niche or personalized audience at a much lower cost and effort, as compared to the price charged by brick-and-mortar advertisement agencies. The reach provided by the Internet is unprecedented and it has created a globalized economy.   

All the above attributes boil down to one thing and that is gathering people on one platform. Media sites like Facebook have become an extension of our social lives with known people close friends and relatives meeting in one place. Events, birthdays, weddings, parties, and information sharing all come into our reckoning timely thanks to FB. 

Hence Social media platforms everything are creating online virtual communities of real people especially those who are related to or follow the niche.  

SM Advertising (SEM)

Advertising is Marketing, and in this case, it is online. Another coveted activity on social media platforms is working for publicity. The above-mentioned attributes make it financially feasible to showcase products and services to the audience and generate leads or business connections, make online sales and create brand awareness, and whatever the goal is.  

Hence all SM companies have created platforms to make text Ads which are the most popular means of Social Advertising on a paid basis. Other formats are displayed with images and Video Ads. PPC is most commonly used where the client pays for every click while in the case of CPM the commission is charged by 1000 impressions. PPC is the most popular means of bidding, the bids depend upon how competitive the niche is and the auction determines the rank or position on the SERPs. The ranking is not dependent solely on upon the bid amount but also takes quality and relevancy into the consideration.  

In the case of  Audio Ads, the cost could be based on the PPP model or Pay Per Play. This format is most suitable for audio ads which are relatively uncommon and is a function for those who run radio shows and podcasts.  

Smart Technology 

Smart technologies have automated Ads where little or no human participation is required. Companies like Google use Artificial intelligence or AI and machine learning to optimize Ads for better performance using few inputs from the advertiser. These Ads may also include immersive media a combination of futuristic technologies. The campaign bidding targeting and creation, all is done automatically with human participation. Smart technologies trigger Ads to the right audience, at the right time, and on the right platform. They compensate for human error and are accurate. Almost three times higher engagement and goal conversion response are expected from these technologies.   

Social Advertising Approach

Social Advertising on platforms is not that simple. You do not promote just by subscribing to a Campaign on the media and get going. Although this is possible to some extent since the programs help direct the publicity to the most relevant audience and the most targeted destination. Effective marketing solutions are the key to success and most companies provide solutions according to a strategic plan that they encourage. Though there is a similarity among the online publicity mechanism among the platforms the marketing solutions differ due to the type or target audience prevalent in each.   

Research & Analysis

Before organizing a campaign an in-depth study is required regarding the type of audience you wish to target for your goal. This has to be followed by the audience profile that is most abundant on the platform. Demographics play a major role in online advertisements understanding the audience will narrow down the funnel in which you wish to get a response. The basic character of profiles should also be studied so as to help you understand whether the audience belongs to the right target group you wish to generate a response from.  

The targeting mechanism is aided by the platforms and one can focus on age, gender, niche, destination, etc. without wasting resources on audience or regions out of the purview. 

In relation to publicity, small micro aspects of human behaviors and business trends have to be researched and analyzed. The purpose is to get high ROI since the campaigns are paid hence you need to focus on the target audience most relevant to your business or profession. Users or advertisers have to learn to optimize Ads by providing full information and business details and the goal of relevant well focused targeting. Normally big budget companies hire publicity experts to carry out the campaigns using their experience and skills.  

Social Media Platforms for Digital Marketing  

• LinkedIn
• Twitter
• Facebook
• Instagram

Paid Advertisement Social Media Sites 

Facebook Ads

Facebook's annual revenue generation from paid marketing services is 115 billion USD. This is the World's most popular medium for networking and business. The platform has over one billion visitors every day. Although you can push an Ad for free on FB, it will reach only your friends and followers besides a few more. 

If you subscribe to PIXEL Ads on FB your coverage will be extended across the chosen path. The platform is having 2 billion subscribers and the potential for advertisers is immense. With help of pixel code an analytical tool the ads can be better optimized on Facebook. Ad performance is a proven success and many businesses and professionals prefer this medium.

Ads on Instagram 

By the year 2023, the revenue from marketing solutions is expected to reach 20 billion USD. Another very popular platform Instagram is flooded with images and short videos and this attracts women folk who comprise more than fifty percent of the audience. The monthly user base at the present juncture is 500 million people mostly young. 

Incorporate visual media to create maximum appeal for your product and services and thus promote. But the reach is limited in this free option available to all registered members. Paid promotions on this platform is highly successful if your audience is young, and more so if you are targeting females.  

Since Instagram is owned by Facebook the Ad format is similar and easy to use. But remember images and video work better on this medium than text Ads so you real-life pictures and videos in your campaign to get maximum target audience engagement and goal conversions. 

Advertisement on Twitter

In 2022 the Ad revenue generated was 1 billion USD. As popular as others, the free option is available to all, and it works to some extent. The paid option is the website card with media. The cards are customizable units with rich media and text below hundred characters usually the title. These types of paid ads have the potential to engage customers directly with the brand or company. 

The cards work in conjunction with the tweets and are not alone. Paid or promoted tweets with cards drive greater traffic to your Ad online. The engagement is substantial in order to create leads and conversions. Twitter provides a tracking facility as well.  Like all paid Ads you can set a destination or landing page URL which is clickable on the card.     

Advertise on LinkedIn   

Ad revenue generated in 2022 was 3.8 billion USD. LinkedIn is a social network of professionals bent on the B2B market. With a base of more than 250 million subscribers, most of who are professionals split equally between the genders. The platform is subscribed by high-income professionals and businessmen senior men and women. 

LinkedIn is popular for high-end products and services, recruiters, B2B Marketing, and education. You will find most of the profiles matching the segments mentioned here. Hence you should carefully choose what to promote on this network site.  

The platform deploys traditional PPC campaigns using sponsored InMail, text ads, and sponsored content. The target audience is chosen by metrics that differ from other mediums. Here targeting is done on basis of company, size, skills, age, location, and education. Hence the paradigm here differs and needs to be understood well before organizing an advertisement campaign.   

Google Ads (Search Company)

Google Ads generate more than 200 billion USD per annum. It is a leading search company with a share of 91% globally. The advertisement medium is fortified by text and display formats besides smart technology formats that yield heightened results. The company also provides an Adsense option where bloggers' content publishing sites, forums, and website owners can publish Ads and share revenue with the search company. 

YouTube owned by Google accumulated 28 billion USD from advertisement revenue worldwide. The video publishing company has more the 2 billion subscribers. 

Running effective Ad Campaigns requires experience and expertise on Google and social media. Most of the web marketing companies in India are capable of providing effective paid marketing solutions. 

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Uday provides SEO services for digital marketing in Jabalpur in Madhya Pradesh. He provides website content and content for authoritative links. 

He also teaches SEO, content writing, and digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Marketing on Social Media: Twitter - FB-LinkedIn

While the social media providers pay more importance to paid PPC as means of revenue generation for their survival there is always an option to widen your follower base and create a reputation. The reputation is about your business abilities hence the business, your professional skills and hence your professions, artistic excellence hence your art and so on.   

Those with strong finances should explore possibility of paid Advertisement on Social Media platforms. PPC is pay per click hence you only pay whence a visitor clicks on your Ad. Other modes are pay per impression depending upon how many times your Ad appears or rather displayed on given keyword.  

SM companies provide with extensive reach and high degree of conversion if you advertise through them...but not necessarily, there have been dismal failures of Ad campaigns going wrong.. These platforms are easy to use for advertisement on lines of Google Adwords with little twists and turns. 

Bring out cash (pay online) and use them for response what you have as a goal for your brand or company etc.. You can fix budget and thus stay within limits of financial capabilities. You can also conduct large advertisement campaigns but after a trail run I advise. 

If  you do not have the necessary financial budget or extensive Ads are not viable than earn reputation online. This is a grind but you can add inputs on day to day basis. This is where online or digital marketing becomes greatly complex and requires skills and physical indulgence.  

If you promote yourself, your product line, profession, brand, business all get the benefit from the reputation you create. Since on platforms like Twitter  and to some extent on Face Book large scale content creation is not possible, you can highlight blogs pertaining to your profession, product or service. This is the best media for promotion on the Net. Large scale penetration is required and this is a consistent grind. If you are enthusiastic about social media marketing this is grind no more.                    

Nevertheless you can also publish videos, images, reviews, testimonials and articles published elsewhere pertaining to you or your business/services etc on these social networking sites mentioned here and on more articles. This works fine as well so you have  many options. Before I polished my writings, I would do the same whence the Internet was in a nascent stage in the nineties.    

If your activities are regularly published with good intent and not spam you will become popular among your followers and more may follow with increased presence online. 

It is important to follow SM guidelines, and respect the restrictions while publishing. Twitter allows 2500 tweets containing 280 characters a month, while FB restricts you to only 5000 friends and family members hence choose wisely. LinkedIn is more professional part of it being a job site. Publish your credentials and your professional work as articles or links there to garner long list of connections. Learn to create pages specific to the niche and promote them intensely. All these aspects are applicable to many emerging social media platforms so keep discovering more and more to widen your base and hence your efforts. 

Intense online activities in one direction or one topic will streamline your followers and more may feel like joining you. In online platforms it is necessary to create a robust base of followers who may further push your efforts or start using your services as well. This comes about by creating excellent contents and by publishing them on regular basis.  Creativity wins laurels remember. 

If you do not have the time to do this higher marketers like me and get your work done. This is the way digital marketing campaigns are created and run by experts with good content creation skills and understanding of social media.  

======================================================

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Future of (Content Wrapped) Link Building

Will the search engines index and rank sites using metrics other then links. There is a futuristic fear mongering among webmaster and seo fraternity. Every day there is an article posted on authoritarian sites regarding the importance of back links and how search engines take them into account. There is also a fear that the impact has been diluted in the algorithms...yet the importance. 

Even if the impact of backlinks becomes negligible building them will never come to a halt. The SE companies will never steep low to neglect them it will be a fatal mistake. They are valuable piece of information which are extremely helpful in imparting information about a page. Literary they are conversation pieces valuable since they tell so much about a web page. Even if the authority dries up in future algorithms search engines will keep on looking at these html tags connected to websites as described above. They are the back bone of the Internet information architecture and will remain so. 

Therefore it is unlikely that they will be obliterated totally from the scheme of things. The major fear among the engines is they can be easily manipulated. Well not after "nofollow" attribute which most of the platforms hinge on the links placed on their social media site.  The consternation amongst the consultants and webmasters should come to rest after Googles announcement that it will look into it and take a hint. Hence the links may not increase the authority score but yet deliver crucial information to the search engine for indexing and ranking. This is justified since the span of web page content is limited and the engines need external information for accuracy. The content wrapped links do this job for engines and the visitors thus fetch a powerful binary into the system. 

Search engines cannot neglect associated information since they have to produce answer to the users query - accurate and informative. Visitor respect accurate answers but than they do appreciate additional information related to the query. Who does not. Switching over web pages is troublesome for users and more information through the content wrapped links and the page will always be welcome. 

Links also help increase the diversity of search terms related to a page since all terms cannot be included in a page content..and yet there are hundreds of search terms related and relevant. Although they can be used to manipulate algorithms most of the venues are already blocked. Thus the impact of directory, comments etc has been relegated to a back seat. Only exceptional cases are entertained by  the algos now.    

Why Create Link? 

We have already seen the benefit search engine wise of creating authoritative back links under editorial scrutiny. The above paragraphs also point out the benefit to the user. Internet is to a great extent about information and the content wrapped links play a crucial role. They also help saturate information or knowledge in the cyber space.     

Another great advantage to website owners is the potential of referrals.These are most sought after actions for link builders and thus lead generation is a big business search engines or not. Visual stories, articles, blogs, forums and directories to name few are good source of referral and most valued by owners of websites especially eCommerce portals.    

The cyber space is not limited to search engines alone for information, this super highway includes social media, videos, podcasts, emails, directories, classifieds and what not as information source thus the SERPs seem to be somewhat relegated but not totally. In fact SERPs are the major source of information and will remain so. Links whence spread across wide spectrum on social media and websites increase information availability and knowledge or information becomes easy to access. 

The click leads to conversion be they transactional, navigational, informational and what not. SO do not spam building or linking to low quality sites and repeating anchor text aggressively. The site will surely be penalised. Do not bother about "nofollow" or "dofollow" just create quality content on blogs, article sites etc and reap the benefits.                  

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

Social Media Underestimated and Underutilized

Uday provide search engine optimization service and Digital Marketing. He is a writer and writes on websites and blogs for clients. He is experienced and affordable. Contact: pateluday90@hotmail.com

Mob: 09755089323

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Whence Internet came into being and then WWW followed little did we knew that a new platform that is going to change our lives will take birth. That platform was social media aptly called since it proved to be a major social engagement tool, much more engaging and overpowering than any other land based organization. It is the writers, programming and visualizing genius of plethora of IT professionals that takes the credit for the birth of SM.    

But this phenomenon is not restricted to the social aspect it has become a phenomenal business tool as well. Nevertheless even the engagements on personal or group level ends up highlighting business, services and professions inadvertently.

Chiefly comprising of social networking sites, bookmarking sites, blog platforms, forums, video aggregators, ecommerce portals, and articles sites this mode of marketing and advertising is fast gaining popularity all over the globe. This whence used in a combined effort using various tools and sites  delivers immense  sales reach and hence success which supasses land based advertising and marketing campaigns.

Social Media marketing is for business promotion and sales conversions arising from the traffic generated and the reputation attained. Unlike the high ranking on SERPs on various search terms attained due to intense SEO efforts Social Media success depends much of creativity especially that which is augured by active content creation and utilization of media tools like infographics and videos.   

SM also requires active participation in various platforms like LinkedIn, Facebook, Pinterest, Twitter etc in order to create a reputation. This enables creation of niche online communities and hence large number of followers and fans. The followers, likes, positive comments, active contents, forum participation and anecdotal blogs all result in online success for business and services at much lesser cost than that incurred in land based campaigns. 

Though CPC like Adwords are part of social media marketing they differ from other activities as basis is on payment and little skill in utilizing the platforms.   

A committed and sustained effort online is required on numerous digital platforms using fresh contents, media tools and info graphics required for digital campaigns. If properly executed by seo service providers social media can deliver huge success in marketing and sales conversions.  For any campaign creating online reputation and highlighting brands is essential and a doorway to immense success. While generic platforms are the key medium most utilized being active in the niche or creating a niche is essential for reputation management and brand promotion.

In the contemporary era more and more companies, businesses and services are shifting to SM marketing by employing agencies which also deliver search engine optimization services. In times to come more of them are going to join the bandwagon and take advantage of innovative practices, immense reach and speed of Internet to enliven their businesses and services.  

Internet Marketing Using Social Media

Well that's not it! 

Social Media is integral to a larger Digital or Internet Marketing Campaign. It is one of the component very much dependant upon the campaign you have designed as an online marketing strategy.   

SEO 

The campaign begins with search engine optimization of your client's website or blog. SEO is essential especially if you are aiming for an Adword Campaign or PPC. This exercise will make your property rank high on many keywords. The presence on SERPs is relatively cheap, and you can eliminate the ranking terms from the costly PPC campaign.  

Search engine optimization will trim your site to make fit and responsive which is an imperative in this era of smart phone. SEO will also lead to engineering of your contents, link architecture and URL naming which are attributes necessary for ranking high on the Internet. In short you will have quality landing pages with a strong ability to convert. 

For ranking purpose search engines now include diverse metrics some of which are as a result of technical excellence of a site and the social signals that are being generated. Hence online reputation is a double edged sword facilitating optimization efforts and marketing as well.   

When you are promoting a company or marketing brands or services the main focus is generally on the website. The website is the owner's end point for conversion...the ultimate aim of all those interested in Online Marketing. 

Content Creation 

In rare instance the end point could be the FB page or a twitter handle or a linkedIn profile. But as I have mentioned above all netizens with commercial interest, for propaganda and awareness campaign have a website. 

One most important aspect for being live on Social Media is creating contents inform of articles, blog entries, info graphics and of course the ubiquitous video. Hence you should be good writer, videographer and designer albeit the last to can be obtained from professional managed services as well. 

Marketing Channels & Social Media    

Facbook: Twitter: LinkedIn: Instagram: Pinterest: Reddit: UGC........... 

You can fulfill your goal on one marketing channel using single platform. But this not advisable in this vast sea of humanity online your efforts will probably get lost.  Using multi-platforms to create contents and then publishing them on number of social networking media sites, bookmarking sites and niche online communities is absolutely necessary.

This means there has to be a constant reputation building on platforms you are using on the Internet. Simultaneously you should be fortifying your own blogs in order to prepare flatforms for authoritative link building as well as to create a reputation. Hence those who seek to use available platforms without fortifying their presence will end up as miserable failure.

Local SEO

Local presence is achieved by submitting details and location to native directories, classifieds and websites. Blog comments and presence on forums will also help in gaining traction online. In moderation these actvities will lead to higher rankings and web saturation. GoogleMyBussiness is a must inclusion for local ranking and social promotion.

Remember link building is advertising of shorts even the nofollow ones. Apart from increasing  the domain authority it is an excellent means of creating referrals.  

Internet Marketing demands consistency as well as being persistence to push your message widely in order to make your presence felt.  As I said earlier social signals count in ranking on SERPs as well as heighten your marketing online. It is worth getting all the likes, comments, conversations, messages and whatnot which signals your popularity on that medium and hence optimizes the associated site for ranking of SERPs as well as becoming more and more noticeable.   

Niche

Another option is to push your content to the targeted niche on social media but this cannot always be the case since Internet Marketeers themselves are not in any niche except that which relates to their profession. The client's niche will certainly differ as professionals earn their keep by working on diverse topics.      

Only the professionals, companies, experts and their likes can create a niche following using their own account. A doctor and can have a following related to his practice and a company can have a following related to its brand, products or services. But you as an SEO OR IM expert will be followed by people only interested in your services.  

Blogging

If you are good at blogging then you can maintain multiple blogs or use your client's blog if he or she has one. But if you have been writing and maintaining  multiple blogs on different topics and have done well you will be able to get good links and attention from the niche that follows you blog. Relevancy counts!

Blogging can be an excellent object of conversation and hence a promotional tool. It is at the forefront of reputation building online and an ideal platform to boast achievements, display products and features and the associated product related news.

Like videos and info-graphics it should be prominently linked to your relevant website and profile pages.

Diluted efforts or spam on the media can have disastrous consequences hence always stick to quality. 

PPC 

PPC is another means of marketing using a paid channel, it is usually big budget but can be effective.  Established business and start ups utilize this channel to highlight, create brand awareness and convert using well designed landing pages and well executed campaigns. 

Listening & Analyzing Insights

Social Media marketing is fine tuned using features meant for the appraisal of your efforts and analytics that state the direction a campaign is heading. Thus search console and Google analytics have become indispensable tools for marketeers on Net.

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Uday Provides Internet Marketing and SEO Services. He also provides contents for websites. 

He teaches Internet Marketing in Jabalpur.
He often freelances as a naturalist in India. 

Contact: 09755089323

pateluday90@hotmail.com

Hashtag # All About It

#hashtag is a meta data tag with a pound sign that when added to a keyword or phrase becomes a category or a topic. This leads to accumulation of data on particular social media on that particular tag. For example if you create hashtag #SEO and add it to content on say facebook it will be assimilated along all posts that are hashtagged #SEO.   

Whenever someone clicks on the #SEO has take he or she will be forwarded to a page with lot of contents, pages or links leading to that particular topic. These tags can be created on any topic especially those that are trending. For example #cricketworldcup19 a click on this tag will lead you to all information page associated with the event on FaceBook. 

In order to apply a hashtag just type a keyword and add # before it. Take care there should be no gap in between the word or phrase as  have shown on the example above. #cricketworldcup19 . 

Some of the social media on which these tags are active and searchable are Twitter, FB, Youtube and LinkedIn.  Social Media professionals must make use of this attribute but take care to use it wisely and in limitation usually one of two. Some media platforms have limited the use of this attribute to maximum thirty  or maximum 400 characters I believe.      

Webmasters use this tag in their #optimization strategy for increasing the exposure of their content but this should be strictly limited in order to avoid being labeled as spam. The attribute helps you to get assimilated in a similar category or topic. It can thus reach a target audience and hence increase exposure.

Google Support Hashtagging a Video

More on #Hashtag
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Uday teaches Digital Marketing in Jabalpur

He provides optimized contents in English for websites. 

He provides Digital Marketing Services(SEO).

Contact: pateluday90@hotmail.com

Mob: 09755089323 

Shaping An Online Marketing Strategy & Evolving Search

Whence Internet was newly introduced little did people know that it will evolve from a phenomenal communication tool with extensive outreach to a business paradigm which will come to rule.  The major dimensional thrust for online activities is through a medium we call website or portal effectively powered by social media. 

As Internet evolved website development did too, alongside, and search became more and more efficient in order to retrieve information buried in the saturated labyrinth of  websites, blogs and portals. 

It is search that now dominates website development and dictates terms. The evolution of algorithms is attributed to Sergei Brin and  Larry Page, and like Microsoft Windows the search mechanism has proved to be revolutionary and unbeatable. 

Other companies that came to fore are Bing and Yahoo which are at the best a lean shadow of the giant called Google. More companies are staking claims but will take them eons to dominate i.e. until unless they develop a highly effective search mechanism that fetches desired results in millisecond. 

As the search became popular, companies, professionals, and individuals realised the power, speed and reach of the Internet. Now they can publish their company profiles or themselves online, communicate globally and even sell their wares with ease. The latter is called eCommerce and is the instrument for companies to skyrocket their sales and services. It is online reputation generated through social media that matters immensely.   

From simple link assessment methodology, the algorithms have come a long way and employ diverse metrics to rank and index websites, thus search engine optimization has become more complex and ever evolving. 

Companies and professional which do not have access to good SEO or Internet Marketing professionals need to advertise using PPC (pay per click) or other methods. This is where online strategy formation come forth. Online advertisement through, Adwords, Facebook, Twitter and other sources can be a costly campaign but can deliver.

Before creating huge advertising campaigns a test marketing should be done to gauge product /service popularity and demand online. Large PPC campaigns should be inducted only if tests succeed else it will result in revenue leakage.  

For most businesses, professionals and individuals online presence is essential for their survival. Land based business doing well may accord little importance to presence on Net, but sooner or later this alternate medium will strike them.   

PPC campaign can be costly and should be supported by organic traffic which Internet Marketing professionals or companies generate. A singular approach apart from costing huge sums can be lacklustre. Though search engine optimization cost money it is less expensive and can help reduce advertisement budget spent on PPC. Plus social media activity is essential under any circumstance since it builds reputation and enlivens brands which PPC does not do.  

For an online presence it is imperative that the instrument be it a portal or blog subscribes to guidelines of major search engines. That means link architecture, contents and other attributes like images, graphics and videos should be of quality and well optimized. Mobile friendly sites have become essential as the search evolves on cellular medium.

These aspects may not be given importance to sites subscribing to PPC alone. In online business not only SE guidelines matter, usability and ability to convert effectively matters as well in order to generate business.     

In fact the search engine guidelines are key to effective website development and subscribing to them means better results on the Net. With the induction of new technologies product displays, merchandise and self propaganda is becoming more appealing drawing huge crowds to make businesses profitable. In effect the eCommerce portals are making a significant dent on offline sales and in cases they have become indispensable.    

Hence those seeking online presence should hire quality, technically able, web development companies along with experienced Internet Marketing professionals, content writers and graphic designers. A well developed portal, mix of social media activity, search engine optimization and online advertisement campaigns makes a sound strategy.   

Dominating the SERPS is the key to success on the Internet.

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Uday provides Internet Marketing Services (SEO)
Website Contents in English
And runs Internet Marketing Classes at Jabalpur
Contact: pateluday90@hotmail.com
Mobile: 9755089323

Mass Marketing Using Social Media

The door to door marketing strategy offers limited gains and is costly. In fact almost all land based or offline options for marketing are costly and the ones which are not are not effective. Hence advertisement for sales or marketing is a costly option be it through newspapers, radio, TV or films you need financial muscle to market or sell products. Hence the Mega Corps with plenty of resources always win and mass  market for their products and services. 

Even at local level money is required to sell services or products using the local TV channel or the radio or the newspapers. The advertisement is a recurring factor not within the scope of each and every company or professional.     

Hence more and more professionals and companies are relying on Internet or Digital Marketing mediums for promotion of their products or services. This also costs money but the scale of investment is nowhere near the costs involved in means discussed above. 

For Digital Marketing you need a service provider or an expert who knows how to thrust a message, website, blog or self made Ad through numerous platforms that prevail on the Internet. Using the platforms effectively is the key to success in digital marketing.      

Platforms like FB, Twitter, LinkedIn, G+ require familiarity and a practice of shorts. Central to all the activities on Social Media platforms is content creation, images and creating infographics to name a few. Content creation with links helps publish on many platforms which along with infographics and images create an effective conversion medium. 

Activity on social media requires effective content creation, videos and graphics. Amongst these blogs, article writing, presence on sites where users create contents are effective marketing medium. You should be well versed with the features of the platform and its rules and regulations.

Some of popular blog providers are blogspot, typepad and wordpress. For effective blogging one needs patient and regular entries which are quality driven and anecdotal. New blogs are hardly effective in search engine optimisation but nevertheless blogging benefits accrue the moment you begin. Blogging requires regular inputs and dedication and the input should be restricted to one topic.

Topic relevancy is extremely important in social media participation.

For any media to yield results it requires participation for a long time where in you have gathered sufficient followers or friends in your domain the more the merrier. In fact this is an indication of your popularity or online reputation. This is a must since good online reputation accords weightage to product or services you are promoting.         

You can create a niche within a niche of special attributes that you carry or special services or products that you offer. Your online reputation may reflect on your life in brick and mortar space not only in the cyberworld. There are limitless possibilities online thanks to immense reach in terms of distance and people and speed of the Internet. This is a global phenomenon which can be tapped locally as well as internationally.

Some of the platforms alike reddit are less interactive and more of a conversation arena. But the popularity of such media is immense and you can promote here by being part of the conversation.

Another benefit of this medium is bookmarking where in you increase the reach of your content and store them at various places. Members can search the book marking site to discover your content and thus increase the reach.

The forums are not a direct medium for promotion but by active participation within a niche you can increase your online participation.

The Social Media is changing day by day and it helps to keep a tab on the developments to hone your online marketing skills. 
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Uday Provide Seo Services & Website Contents
He teaches Internet Marketing in Jabalpur
Contact: pateluday90@hotmail.com
9755089323 

Harnessing The Power of Social Media Marketing

Online marketing or business is one of the key features that help expand business. Albeit those already established in business are in a state of complacency. Little do they know that many business sectors will have to go online sooner than later.   

For many companies Google Adwords is one quick solution for getting business leads. However this is a myopic solution often on advise of some foolish managers. But those who can afford Adwords should at the same time be part of online marketing and search engine optimization.    

A professional digital agency will charge for the marketing services and also consume time. But this is the best way moving forward for big or small companies. Organic listings are the listings you see on the Search Engine Result Pages (SERPs) on response to the search term you type on the Google search window in the browser. The listing comes due to search engine optimization a part of greater Internet Marketing Campaign.  All these activities are part of job of an experienced Internet Marketer or Seo Consultant. Choose a service provider who is good in both. 

For Internet or Digital Marketing understanding the social media becomes important. The Social media platforms like Face Book, Twitter, G+, LinkedIn and Blogspot are tools for promoting contents on the Internet. Contents which promote your business as well as spread contact details.     

Hence content writing is one of the key abilities that an Internet Marketing specialist should have.  Or the team should comprise of at least one content writer besides web designers, programmers, coders system administrators and so on. 

Enhancing your presence on Social Media on a particular niche that favors you is the key to online reputation building.  This is usually done by tweets, blog entries and facebook activities. All activities should highlight your expertise and experience and also your activities related to the profession. As more and more people get attracted towards you, online reputation builds up. You are the master of the field that is the message that should go to the users of social media.

Interactive contents comprises of good write up, videos and images to attract readers or regular visitors thus enhancing you goal of achieving stardom on the Internet.             

Hence businesses, professionals in various fields should not shy away from online activities. Social Media is a prerequisite for success anywhere anytime in any field. Hence if you cannot be in it, hire someone or if you have the time learn Digital Marketing join my classes in Jabalpur in India. 

Internet Marketing - Uday Patel 

Contact Me: Uday Patel in Jabalpur
Mob: 9755089323

Mail: pateluday90@hotmail.com

Web Saturation: Searching for Social Media

Web saturation is one of the key goals of search engine optimization. This has become an extensive horizontal effort after Panda and Penguin and now possibly Fred. Most of the methodology adopted earlier are now considered as spam.      

Multiple link creation on single domain or on weak platforms resulted in massive exercise by major Seo Companies. All this is passe, SEO has become more authoritative, and requires skills not muscle. Hence these companies have vanished or on the verge.    

Content creation or rather unique content creation remains the key for search engine optimization - an indispensable part of Internet Marketing.  Content and media are the main players on social platforms which have been included in the metrics used to derive ranking and domain authority. Popularity on social media will lead  to web saturation, this is good for ranking as well as ideal getting leads or referrals.

This is a massive exercise nonetheless if you include important internal pages into the campaign. The difference after the updates is that this has become a highly dedicated and skilled effort. Mere posting will not help, this is bad news for web buzzers or SEO beginners who found jobs for posting on articles sites, forums and directories. The links are still relevant but on much smaller scale and are effective only whence the content associated with them is unique and relevant to the anchor text or title as the case may.         

Search engines are impressed by a site present on many authoritative platforms. Well this is different from natural link aggregation which is equally important. Contents which are subject to editorial scrutiny are or should be highly respected by search engines, and the associated links should carry lot of juice. Hence searching for such new platforms becomes a regular exercise for those in SEO and Internet Marketing.      

Making Most of The Social Media

That social media is a new media for marketing is slowly sliding down peoples throat. For many people it still remains a medium for entertainment and personal indulgence. But careful crafting will lead to unprecedented gains.   

Blogs, Twitter tweets, Facebook likes, You Tube Videos, Stumbling, Instagram Photos and so on these are the finest medium for online reputation building through effective communications. The long arm reach obtained leads to effective marketing of your services and products.    

But is it that easy? 

Long years of practice and skill development are the key to success. As a matter of fact they are a must. But what takes the cake is content creation and marketing through social media. Visitors are not sitting there to note your offerings or brand...they need to be engaged through effective, interactive and anecdotal writing. These are the skills that make your social media participation a robust exercise.    

Besides content, photos and videos make your entries entertaining and hence informative. Visitors like to receive a package that justifies the time spent listening to you. 

Blogging, article writing, journals are all pervasive medium that let you float your contents on diverse platforms. You can bookmark on reputed sites or network using contents on Facebook, Twitter, LinkedIn and elsewhere. Get involved with groups that conform to your offerings or participate on relevant forums. This what Internet or Digital Marketing is all about.  

Another important point to understand is optimisation. An optimised output is always relevant and well focused. Topical relevancy is a must for search engines to understand and hence index and rank in the right manner. Success here means immense outreach on SERPs, and hence increase in networking that will float the message to your followers worldwide.      

You can be a good writer (u need to be), an excellent photographer or a video man, good at content curation and so on...well all that appeals to the audience.     

Most important is online research, a continuous exercise in order to discover mediums where you can leave an effective messages and appealing conversations. This is what will attract the right audience which you can convert to business or your services.   

Social Media : Content Curation?

Content Curation in simple words is aggregation of the best content available online. This can be further paraphrased as  topic related or relevant content that users find useful and entertaining. Naturally it should also be information rich since that is what wildly searched on Net - unique information.  

While in Social Media we try to make our platforms like blogs, article sites, websites and forums rich in content we can not always do it ourselves. Hence in order to fulfill the content gap we usurp that which is available freely on the Internet. This is not plagiarism since the link of the site where it is published in attached to the article.      

Apart from information dissemination and entertainment contents also increase online followers seeking all this. This then becomes an important marketing tool and raise brand equity of businesses.    

If effectively curated the social media platform becomes a one stop shop for those seeking the right stuff. This also helps avoid long and tiring searches on the unfathomable web.   

Sharing content propagated by outsiders in nothing shameful on the contrary it is wise strategy. Content curation increases versatility of what you make available and in a way increases your authority by enhancibg your grasp  of the subject. 

There are many tools on WWW available to sort out, choose and publish outsider contents.    

Social Media: Online Communication & More

With the advent of Internet, a paradigm shift has taken place as to how we communicate. The greatest flip has arisen out of the coming of social media platforms which have - if not of all - heightened thinking, educated, changed the mindset and attitude of the literate class, professionals and amateurs alike.   

Information transformation has been tremendous, accessible to one and all, and may I add cheaply. The versatile social media platforms have proven to be excellent communication channels in terms of written words, audio/video.

Besides being instrumental in networking of like minded, niche set and the common man. They have augured the interests pertaining to various fields/topics, be it business, hobbies, activities and what not. Hence they carry with them endless possibilities of making effective social changes and broadening our spectrum of thoughts and attitude in the right manner. This has been evident by the transformation and upheaval created by the bloggers. Members of forums and groups (online communities) has been able to express views, exploit and disseminate information pertaining to their interests with ease.   

Holistic in approach, Facebook, LinkedIn & Twitter with ample space for communication, tools for creativity along with admixture of entertainment channels have proven to be the most successful online phenomenon.  For propaganda, business and publicity these media tools offer exciting possibilities which are continuously evolving, hence the thunderous success and popularity.

The medium offers endless courting space, thanks to graphic tools, content possibilities and audio for sales conversions, promotions and creating a target audience. There are many niche platforms which  focus on aspects that do not float in a void but are more of hubs with specific offerings.

Not only people, news channels, companies, organizations, NGOs, professionals, career seekers, all have been attracted to the medium. This has proven to be an economic dais that has given them a voice and increased visibility, to paraphrase - a means of expression that is not possible elsewhere without a large man power and expenditure.    

The cyber space is witness to  many startups...platforms that come with promise and vanish overnight, only the deserving survive.  Complex platforms with restrictions or conditional approach have experienced diminished access to audience as compared to the mega portals which have become part of our lives.

What has been so far restricted by the offline or traditional paper based media to specialists, professionals, news mongers, writers and journalists has reached the palms of the ordinary man and his milieu. The collective phenomena with the tremendous possibility of accumulation and dispersal of information online has become an extension or our mind, body and soul.

Albeit free, these platforms offer enhanced accessibility to specialized tools through the paid options. Not bound by boundaries, timings, speed or distance, the phenomena is here to stay.