Wonders of Internet or eCommerce! Shops & Stores - 2 - Shopify

 Shopify 

Shopify is an online eCommerce Site while Magento latter is O/S system with basis for setting up store for selling products and services.  Magento requires expertise and degree of difficulty is higher whence compared with Shopify and WordPress CMS for that matter. Magento ideally suited for e-business can provide complex solution and a much larger portal can be built.    

Shopify 

What is Shopify?

Shopify is an eCommerce Platform that allows you to sell products online as well as offline. It is closed source SAAS platform unlike Magento. It uses a coding language called Liquid. it is not free but is a proprietary software.  

Plus Points & How it all works? 

Being a full-fledged platform, it offers diverse features that help to effectively realize the sales potential of your products in the store. It is not a limited platform but supports large scale sellers as well as smaller ones. It supports small retail ventures as well as high sales volume product sales.    

The backend features and apps enable ascertaining site performance as well as sales. You can follow order lists and receive payments. The platform enables various reports that help you gauge site performance by assessing reports and analysis.  

Owning and hosting an eCommerce website however small is a costly venture if you take into consideration various aspects of web development and the cost involved. Then take into account the hosting and running costs - all this adds up to a substantial sum.  Shopify features help achieve sales targets without a website. This leads to a substantial saving. However, the store can be set up on websites as well in case the seller owns one.    

A virtual store is set up using the 14 days free trail to get acclimatized with the platform. You can also start with $9 monthly plan. In order to make the store attractive free and paid themes and images are available. There are many features that help customize the store to its full potential using the tools. There are lot many apps paid and free that enable a sound e-business experience. There is a help section in form of a blog that is manned by experts this provides support to enhance productivity of your store.  

The platform is hosted on cloud servers or networks which are more stable than independent services and reduce downtime.  Another aspect of this platform is that it is easy to participate and no advance programming or designing knowledge is required.  

In spite of massive support ecosystem for the sales on Shopify a lot depends upon how to make your store visible and how you generate relevant traffic.  Remember an eCormmerce business is a full-fledged activity and not a passive income source hence dedication and involvement using strong business acumen is a must. Optimizing the store and promotion using digital marketing techniques like SEO are also a requirement.  

==================

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

 

Reddit - Enhancing Online Reputation

Reddit  

Reddit is a communication platform where people share their views and ideas. Subject to some conditions you can share links, images and videos as well. The format is different and you can publish articles albeit links to articles and blogs are added.  

Your online reputation on this platform is based on karmas which you build by participation in discussion, commenting and posting the right way. The topic groupings are based on categories/forums of specific or general interest by the members. These are also called subreddits.

Ex. r/seo

Reddit particular about you reputation i.e. karmas and allows privileges based on number of the karma you have. Thus in order to create a category of a particular niche you need to have good number of karma. Nevertheless you can become a member of any category and post, share or discuss subject to posting guidelines. Do not post too quickly make one post and then wait for some time to make another post.

Tags for posts are often available as options:

OC - Original Content

Spoiler - Here thumbnails and previews hidden offering the visitor to ignore the post and abstain from viewing.

NSFW - Not Safe for Work. This highlights nudity, violence, profanity and sexuality.  

Subject to conditions you can post links to contents here for search engine optimization usually for referrals. For marketing purpose links to content, images and videos can be posted in regular intervals subject to guidelines. 

In order to gain karma your activities have to be up voted. This similar to "Like" in FB. Y ou can also down vote a post if deem it as not relevant but this you can do at the cost of your own karma. When you down vote a post the poster loses two karmas.

There are two types of karma:

Link karma for posting a link.

Comment karma for commenting on post.

Remember whence involved in any activity be relevant, terse and knowledgeable and yes follow the rules or your post will be rejected. Whence commented post a relevant and meaningful comment or you will be down voted.  

Register on Reddit create a profile and settings before using the platform.
==========================================
Uday Provides Internet Marketing Service (SEO) and optimised website contents. He also teache los Internet Marketing in his home town Jabalpur in India. Uday is a blogger on various topics.
Contact: pateluday90@hotmail.com
Mobile: 9755089323

A Mobile Friendly Website

If you run through a mobile friendly test tool you will instantly know how you will fare on the smart search. With tremendous popularity of smart phones mobile search has become a norm and has taken over a large percentage of search share on the Internet.  

Being smart operators search engines are quick to acknowledge this fact and in their guidelines they have added attributes that makes a site mobile friendly. It is essential to make a site mobile friendly a not very difficult proposition. you do not have to make another site for this just some changes in the desk top version will do. Call your web designer and ask him to make following changes.   

The text should be readable hence it should not be too small.  

Content should not be wider than the screen

The designer has to set up a viewport meta tag. 

<meta name=viewport content="width=device-width, initial-scale=1">

(This controls how a page is displayed on the smart phone. Viewport simply controls the width and scaling on any platform used for viewing the site. The control is achieved by passing on instruction to the browser how to display. )    

Clickable elements are set too close. 

In compatible plugin (Probable for sites made using Wordpress.) 

Implementing these changes will make your site easy to read on the smartphones. Another important aspect to consider for mobile friendliness is the download speed which incidentally is also applicable to desk top search.  

In the mobile version arrangement of contents may be arranged in a different manner. This is applicable if you have a mobile version separately made. Though in both format the contents remain the same in mobile version they are arranged differently. 

Adopting a responsive website theme will do away with creating sites for different platforms. Contemporary third party themes can easily be modified to suit usage on smart phones.  

Albeit this is a web design or technical seo issue webmasters should be aware of this technology. They can instruct the web designers to make the necessary changes.   Google provides with a tool to check the website's mobility issues. 

Google Mobile Friendly Test Tool 
===================

Contact Live Web Service