Google My Business: Being Placed in Local Search

Google MY Business or GMB is a free tool that enables your first step in local search. When you create a Google Account you avail many of the services provided free by the search company. 

At GMB you have to fill all your information asked for including your location. Once the information has been filled up as asked for you have to verify the listing as demanded. Usually the company sends you a letter with a code to verify your listing. This letter is sent to the address you have mentioned whence filling in the Google MY Business details.   Other means of verification available for you are usually by sms or email.  

While filling in your information in title and details do add some keywords that identify your business well. Actually this tool is apt for businesses but even professions can be highlighted using GMB. The tool also offers an option to create a small site on Google do take the advantage. 

Also chose the business category carefully because you are practically doing local search engine optimization so accuracy and relevance of information will count. Also add descriptive images for better conversions since image works better than a thousands words. 

There is an option to link your posts so if you are blogging about your topic add the content URLS here. This is good way to exhibit your authority and create a reputation online.     

Proper information will place you in Google Search Local Listing and your business or profession will get good exposure.  

My Google Website listed in GMP

Google Website LWS

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Google Knowledge Panel

When you search for local information pertaining to people, business, restaurants, movies etc on the right/top side of the organic results you get a knowledge panel. 

Knowledge Panel offers wide scale information on wide variety of topics as mentioned above.   The panel helps visitors get more information about the topic, person or and entity. Plus you also get as link the website and directions as to the way to reach, working hours and more. The panels are  local as well as global the latter with more information upon a wider search, closing hours, days and even reviews..   

How you have optimised the My Business Page will reflect upon the Knowledge Panel. But the visibility of your business is also dependent upon distance, relevance to the search and may be some other factors.

Verifying your business in My Business Page is extremely important albeit this may not guarantee presence on the Knowledge Panel.  The MBP is also a place where in you can submit accurate information about your business which will incidentally also help in the presence in local search. 

Read More on Google Knowledge Panel ==============================

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