Content Marketing on Digital Platforms in Global Marketplace

Content Creation Masala Magic

Marketing on digital platforms, and popular social media networking sites becomes highly evocative whence propelled by unique and interesting content.  Online marketplace creation is storytelling with the addition of information, thought, statistics, quotes, events and announcements, graphs, and whatnot. You can color the content whichever way you wish, but the ultimate goal is reader engagement, consideration, and certitude. If the masala magic fails to deliver, the result is a high bounce rate consequence which we all know very well.

"It's not the best content that wins. It's the best-promoted content that wins"

Content on Rocks

Well, content has been in existence throughout the rise of humanity. It is there since prehistoric times whence humans learned to paint, and carve on the walls of the caves and rocks. Prehistoric paintings and inscriptions in an indecipherable language that most people do not understand are engaging despite being a creation of a bygone era. The depictions on the rocks exemplify visual content that is good for recreation and riddle. For marketers, visual content is considered purposeful as it caters to the modern-day online marketing paradigm. Thus, content should inform, riddle, entertain and test the reader's imagination or intelligence for it to engage. People love to be challenged, don't they?

People are always inquisitive, and they land up from far and wide wherever petroglyphs and pictographs exist. When they go over the content on the rocks their belief in human tenacity and supremacy becomes real. This fact is a testimony to how unique and intriguing creations work. In the digital age parley, the rock paintings are a fine example of engagement, consideration, and certitude. 

Conviction leads to goal conversion an objective each marketer aims to achieve. Hidden behind the layers of fading herbal paint and inscription is a story that stirs people's imagination and makes them conjecture the events of the past. The rock paintings sell destinations and create a tourism sector making them an indispensable part of the industry worth preserving.  Thus, your creation should not expire or make headway for archives. If they are being ignored or not keeping in with the times repurpose them. Keep working to keep your pieces alive and robust they will pay a rich dividend.    

ATF Digital Marketing Agency Mumbai 

Content Creation

We cannot create rock paintings, but we can create content that encloses paintings in graphic form, modern-day text inscriptions, infographics, videos, and audio. These are the attributes of good content that solves people's problems emphatically for the marketing team and the target audience. The audience visits a platform for a purpose with a fixed intent in mind and this forms the crux of the campaign.

Hence intent becomes a powerful motivating force behind all creation. What the reader intends to gain from content is essential for success. Base your writeups properly such that they will cater to the target audience's intent.

There has to be consistency in the whole exercise we call content marketing. If there is a post on daily basis the marketing team will receive double engagement from the audience for the efforts made.

These posts have to be distributed over a large number of publishing platforms and popular social media sites. No stone should be left unturned to distribute your creation accompanied by the link to your website home page or the landing page. Deep-seated internal pages could also be linked to the posts for engaging visitors with relevant information and statistics. But remember when going in for the kill always highlight reputation and trust using blog posts, research papers or performance reports, reviews, and testimonials. Although the focus should be on the landing page for conversions in both the organic and paid media substantial work should have been carried out earlier on the target audience in focus on the digital platforms. Goal conversion is a long complex funnel comprising several steps before the finals.     

Types of Content that Impact Marketing on the Digital Front

Here is a list:

• ·         Memes
• ·         Social Media Platforms
• ·         Infographics
• ·         Videos
• ·         Podcasts
• ·         Blogs
• ·         Publishing Sites
• ·         Articles
• ·         Forums
• ·         Case Studies (Gated Content)
• ·         White Paper (Gated Content)
• ·         Long Form Content
• ·         Ebooks
• ·         Emails
• ·         UGC
• ·         How To Guides?
• ·         Guest Posts
• ·         News Publishing
• ·         Groups Posts Online
• ·         Slide Share

While gated content is part of the strategy, they do not provide any SEO benefits, but they are good for lead generation. Please note all gated content requires a demographic form to be filled out before reaching the content.  Thus white papers, research papers, and case studies fall in this category. They are important for goal conversion along with podcasts and webinars. The efforts behind them lie in creating a positive impact on products and services or brand building. They are like add-ons used after the target audience begins to consider the product or service being advertised on organic or paid media.   The campaigns should focus on retention, and not only on the acquisition of customers or subscribers online. Audience retention and retargeting of those with near misses should be consistently pursued in an effective marketing strategy.

Ultimate Marketing Solutions

A structured well-planned approach is required for content marketing in form of a strategy.  Almost 97% of digital marketers and agencies follow this strategy for brand promotion, customer acquisition, awareness, and sales. Not all digital platforms may be involved at a go, and the choice depends upon the skill sets and familiarity. As a matter of fact, the involvement of social media and blogs is more than enough if coupled with email marketing. SEO best practices should also be considered during the campaign. Over 87% of B2B marketers use emails as a productive means of promotion. 

Almost 80% of B2C marketers use social media, blogs, and newsletters the ratio is as follows

·         Social Media 94%

·         Blog Post/Short Articles 81%

·         Email Newsletters  71%

This form of marketing disseminates important information and is thus preferred by the users. It is persuasive in approach and very effective for goal conversion. While organic media does not require the commission to be paid to the Ad publishing and distribution companies. Organic media is a chosen method for content marketing by agencies all over the World. But the number of writers and social media experts required can be cost-impacting if the campaign is big.  Many mega corporations and mega brands prefer a mix of organic and paid media campaigns.

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Uday provides SEO services for digital marketing. He provides website content and content for authoritative links. He also works as SEO Content Writer for Digital Marketing Company ATF Mumbai on a remote WFH basis. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Search Engine Optimizing Your Content Creation & Marketing

 Content Creation 

Content Creation is story telling, raising emotions by using effective style, voice and tone. While many companies prefer to create in content in house some prefer freelancers or agencies of the job. Now the writers behind all project are professional with ability to write diverse contents or specialize on few topic. 

Lot of work goes into creating a single piece of content and it begins with idea itself followed by intense research and then eventually the publication after undergoing editing and reviewing. The last part is promotion or search engine optimization of the content done by an SEO specialist. Hence content creation is a comprehensive exercise which under goes lot of processes or steps. In large companies a framework is usually created using Google spread sheet or tools like Trello for this purpose.  This is keeping line with large requirement for companies and agencies in order to fulfil optimization targets or companies promotional and instructional needs the latter is called technical writing. The framework increases efficiency and goes along way in making projects successful.      

Story Telling

At the center of creation is story telling keeping your brand in the mind. This is your mission as a writer and you have to generate interest in the audience for better performance . Thus you have to make a human connection by catering to the emotions of the readers.   The story should strike resonance with the readers and solve their purpose which could be deciding upon a product to purchase or choose a service or simply make a sense for the decisions they are about to take. 

Story telling is all pervasive it can be in blogs, guides, articles, emails, webinars, key studies, white papers or videos.  This aspect of writing is to make the work unique, useful and to solve the end purpose or goal. The effort is directed at standing out rather than drown in the sea of contents.  

Brand Story Telling 

Write up related to brands, education of purpose or topic of interest to the companies are the core focus of the companies or brands. Story telling revolves around the purpose, conflict and resolution with a central character who could be you, the audience or a third person. The write ups should attract, delight, engage and eventually fulfil company goals. The works should end up converting the audience into customers or clients for services etc. 

Stages in Creation 

• Strategy - A long term plan as per business needs
• Research & Writing 
• Editing
• Designing (Publication) 
• Distribution (Promotion)

Content Writer fulfil the second role and they need not be subject matter experts and rely of internal or external experts the net being a major source. Deigning too in of value as not only the presentation matters designing also helps in formatting in a manner so as to make the write up easy to read.  

Social Media and Optimization play a major role in bring the write ups to the markets. This is a specialist job but could be done by the writer if he or she has addition SEO skills. You can consider a freelancer is the person required for this is not in house.  

Content Management Systems - CMS

This is a must for creating, editing and publishing contents and are indispensable. The most popular system is the WordPress followed by Hubspot. The CMS should also be able to optimize contents and provide analytical details. 

Promotion 

Though social media and influencer are helpful in promoting content it is the search that is most product. This means promote your content using SEO especially using the link building techniques. The creation could also act as lead generators using blogs for one thing but it is the rankings on SERPs that would bring in maximum exposure and high rate of conversions since most of the visitors are there with an intent. 

Remember word wrapped links is the best for ranking and writer with ability to created word wrapped links are most successful. Original research leads to best most productive content and this works best on blogs, Social Media and on other Internet Platforms.          

More on Content For Digital Marketing

Long or Short Form Contents

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Uday Creates Content for Promotion as Influencer!

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

 He can be contacted at: 

pateluday90@hotmail.com

09755089323          

There is More to Content Creation for Website

Content Creation for Websites 

The process begins at the white board stage even before the design has been associated. Getting to know the topic and focus on search terms is vital. Sit down with the owners and clear things out. You do this even if you are not the web designer. This sounds bit odd but you are basically doing content and keyword research which precludes first paint. 

The next step is to figure out the content pages, all should be relevant. Make a summery of the content pages and then move forward. The following step is to create the link architecture. This should accord due priority to important pages a top down hierarchy that links to secondary pages inside. And then follow up further with URL naming. All this is being done keeping website optimization in mind. In URL naming you  can use exact phrase since the importance has been diluted by search engines at least by Google. Rather go in for URLs that can be easily remembered.       

Then send the sketch of architecture, content pages and URL naming to the web designer, and if he is good at coding you will get lot of technical seo implemented as desired.    

Remember this is vital for a successful campaign. Start writing contents as per the sketch and keep sending the ones completed to the designer. It is important at this stage for contents to be focused on keywords which have been targeted. Each and every page keeping content spam in mind pages should be related but not similar no information should be repeated.  

After the website has been completely designed create XML & HTML Site Maps by generating it using the tool. Send the site maps to the web designer to be placed in the footer in each and every page. If this procedure is followed the website optimization would be a grand success. 

The contents should begin with H1 Tag above the fold using descriptive words which are important keywords as well. Only one H1 Tag should be placed. Few H2 and H3 tags should be used to decorate and to mark the paragraphs with adequate relevant headings. Since passage evaluation is going to be in place for ranking and indexing please accord weight to each and every paragraph and keep the contents unique test them using tools like Copyscape.   

Write naturally keeping keyword limit in mind and use descriptive and related terms/semantics which describes the topic holistically. Try to dig deeper with information or knowledge in the secondary pages each secondary pages being linked to the relevant main pages. Remember no repeat information! Adding attribute like videos and images should be utmost relevant with descriptive alt text. No using phrases in alt text to describe vaguely. Video and should should be well optimized  especially check their downloading. Attribute dimensions to images and keep them light weight but with high resolution.    

Also audit the new site check for mobile friendliness and web core vitals for enhancing user friendliness. Optimize pages using descriptive titles and description besides using structured language as descriptions for search engines to better understand your page.     

Keep content optimum do not over do. Resort to internal linking wherever required using proper anchor text which describe the page.  There should be call for action wherever needed.

Draw a clear picture of  what the website stands for and add contact or booking links on all pages in the footer section or even in the header, Add Adsense in limit or any other advertisement from which you plan to earn. Remember high traffic is a must hire a search engine optimization specialist and keep upgrading the site. 

Last but not the least add a relevant blog with regular entries as source of fresh content and an aid to increase the page rank or domain authority. Write blog entries precisely keeping good language and formatting on place. Make entries anecdotal or very informative that would engage the visitors and call for repeat visits.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teach digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Of Organic Back Links - Content Creation & More

Organic Backlink are also known as Natural Links!

The natural back-linking occurs whence a website owner places the link of your website or blog on his own. This is external link for your property and apart from increasing your popularity it plays a role in increasing the domain authority or DA as well as enhances your ranking on SERPs on relevant search terms. 

Why would person link your website/blog to his or her own?  

This connect happens whence your website or blog is found useful for future reference, enhances or adds to the knowledge base of the linking property. There can be innumerable reasons for a site owner to link to yours. 

In simple terms a widget for example a calculator is added to a site requiring frequent calculations. Similarly websites are linked for utility or information they provide.  This is the most popular and easiest way of value addition.    

The external links in any form have a great potential to invite referrals and this could be a non organic way of getting a response from your websites. This connect may be natural as well as created but if the latter has undergone editorial scrutiny it holds immense value. But we do not know how search engines treat such links. 

Creating Links 

The presence on SERPs pays for you whence your property ranks on the first page on SERPs after that ranking things fizzle out as few visitors go that far down.    

But linking is essential not only  for the fight on the SERPs for relevant terms but also for web popularity or web saturation. A large placement of your site links will have the potential to draw referrals. The latter is also known as referral acquisition and not as result of ranking. The click can take place on a social media platform or from a link placed on article or on another website. 

Fear or Penalization & Referral Creation 

All website owners strive hard to fight  out on the SERP since there is always a potential to rank on less competitive long tail search terms. At the same time they do not wish to lose the referral potential. This is a paradox that webmasters face while enhancing web saturation for referrals.   

Hence potential for referrals has to be constantly enhanced but this has to be done the right way to avoid penalization. Spreading the links on contents on large number of quality article sites and on sites that offer users to create contents and link. Most of these sites have strict editorial scrutiny...for potential web saturation you post articles and create contents on "nofollow" sites. But here also spamming can be lethal since search engines do read and credit "nofollow" links as well nowadays. Most of the links on Social Media are "nofollow" but the exposure on this medium far out-ways the potential of a link or link juice as some writers call it.

Hence link building should also be within the rules just do not rush.

Directories, forum, blog comments are not worthy of the exercise anymore until unless you are dead sure of their authority and relevance regarding your site.  There are some good directories but only few. Best is to avoid this method of linking. Also use anchor text that a user would type to search your property use exact match terms with great care and bare minimum.

Contents The Greatest Pull 

Yes website contents are a major draw as far as natural linking is concerned. The onsite or off page contents like the UGC do matter. Writing unique, informative and easy to read contents will always attract organic connect and if this is enhanced by attributes like videos, widgets, info-graphics and images nothing like it. Good formatting will assist readers and your write up will look smart. 

Hence good content creation is not only for conversion it is also for attracting followers who link your website to theirs. Good content creation skill development is through practice and from reading tips and advice from experts. Hard work is the key remember! No short cut! 

In search engine optimization content creation will always play a major role though technicalities are important as well. Always check mobile friendliness, down loading speed and usability factors.  Another important factors is relevancy in SEO...promote sites on terms the contents justify else you will end up with ineffective and useless workload.     

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Uday provides remote SEO and website contents in English. He teaches digital marketing in Jabalpur in summer holidays. Uday freelances as naturalist/birder in India. He loves to blog on SEO/Conservation and Travel.
Contact: pateluday90@hotmail.com
Mob: 09755089323

Digital Marketing Evolution: A Conundrum of Smart Terms

Well it all boils down to content well Yes! But web development technology plays an important role  now more so with the advent of smartphones or mobiles, tablets, laptops apart from the ubiquitous desktop.

From humble beginning Seo has taken huge strides. It changes along with the evolution of search engine ranking and indexing algorithms on day to day basis. With the popularity of social networking platforms a paradigm has taken place as to how we promote the websites on SERPs. 

To those not familiar with search engine optimization this may sound bizarre. But this is not the case search engine algos do consider metrics related to performance on social networking platforms besides hundreds of website attributes. The likes, comments, links and associated contents, video subscriptions and traffic, infographics are all part of the big game that metrics play in placing you on the top of the search box or SERPs meaning search engine result pages an attribute central to web browsers.

Earlier it was simple keyword placement and link building that worked to see your client's site on SERPs ranking at the top. Now SEO is an all inclusive activity. SEO being a part of digital marketing ...it is in reality central to digital marketing. Now not everyone can be an SEO expert but then lot many wish to be part of digital marketing sector. So cleverly the sector has been bifurcated into divisions that take care of part of activities. 

So we have to familiarize ourselves with terms like SMM or Social Media Marketing which is marketing your product and services on the social media. Then you have SEM which is seo + CPC (paid marketing) combined. As such search engines are not platforms they simply indexing and ranking programs. As the Net grow wider more divisions will creep in and hence more terms......

Hence you have to win on the SERPs....and promote landing pages using paid advertisement like Adwords, Twitter, Facebook and LinkedIn Ads. There is no free lunch as far as advertisement on social networking platforms are concerned hence be ready to dish out the moolah! But remember nothing delivers like organic presence on the search box for greater conversions much more the paid Ads however so ever craftily designed. That is why search engine optimization exercise is indispensable.    

Well all are part of comprehensive digital marketing or Internet marketing campaigns. Hence in order to be an SEO professional you should be involved with every activity that the terms define. Do not be confused...only learn to break things up. The terms are a person's justification on being part of the digital marketing sector. 

While videos and infographics do play an impressive role it is content creation that is central to all activities online. The message is clear...

If you wish to be Seo professional or digital marketing expert learn to create contents and fast before you are immersed into oblivion. Technical Seo is fine and a must but that is one fourth of the cake content creation, video marketing an link buildings are the big chunks.   

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Seo Author

Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 

Uday Teaches Digital Marketing in his home town Jabalpur. 

Uday is also a freelance naturalist/birder and loves to blog on wildlife.

He can be contacted at : pateluday90@hotmail.com

Mobile: 9755089323

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Creating an Ad Group & Text Ad in Google Adwords

Sign in Google Adwords and create a campaign. The net step is to create an Ad Group based on a campaign you have created. 

Next name the Adgroup and then fill in the details like the default bid you will place based on your currency. The next step is to fill in the keywords in the empty panel that follows. Place broad match and exact match search terms along with exact match phrases. Also add stand alone words which combine to make popular phrases. Place one phrase or one word per  line. 

After you have created an Ad Group the nexdt step is to create an Ad. 

Creating A Text Ad

Whence you have created a campaign and added an Ad Group under it you will get an option to create an AD.

Add the Final URL correctly since this is where the Ad will land the visitor to. 

They you have an option for Headline 1 & Headline 2

Remember write a title that will attract attension as well as tempt the visitor to click. You will also get an option to describe the AD. In both instances you need to be creative and add keywords wisely. The write up should be focused and should inform about the product, services etc.  Information, features, benefits should be explicit along with appealing call to action.  Do write the call out which will further create an appeal to the visitor. This option will appear whence you have saved the Ad. At the end you will get the Ad as you have created or a compact one. Choose.

Call Only Ad

This Ad leads the visitor driectly to a moblie call. Here you have to add the location correctly and the mobile number. There is an option to target the defined location as well as customers searching for the product/services in another location.

Adwords offers lot of options which you have to fill in properly to create a highly targed Text or Call Out Ad.

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Uday teaches Digital Marketing in Jabalpur
He Provides SEO Services & Website Contents
pateluday90@hotmail.com
09755089323

Why Blog?

Blogging is a powerful tool to get your message across be it that of a revelation, news, protest or dissemination of  information. Bloggers are basically media people who wish to send a message of criticism and or affirmation. But this is not all for bloggers turn out from the blue.   

The best advantage of blogging commercially or popularly is to be your own editor and publisher. You are not dependant upon third party platform for publication and to generate revenue. For Internet Marketing it is an ideal tool for creating content and marketing them online.

Success on the Net depends upon the popularity of a utility and the online reputation of the publisher or blogger.  This comes out with the usefulness of the utility or the knowledge and experience of the author. For major companies it is a prerequisite for building a brand and showcasing their products and services. For professionals it is a medium to disseminate information and also to highlight happenings in their profession. 

Unlike website which has static contents (mostly) a weblog is a medium which is used to add content constantly depending upon how active the author is. But it is essential for the publication of contents to be regular, informative and or entertaining as well readable. 

The simplicity of the interface is what attracts a  large number of people to use it. It is easy to write and edit, publish photograph, video or add music to the entry to make it more appealing to the readers. Whatmore you can optimize the entry as well as the whole blog to index and rank in search engines and get traffic. They can also be listed on the directory, linked in articles and posted on forums to get traffic through referrals.  Users can promote the blog or the entry directly through SMS and email. They can be published or linked at social networking and bookmarking site.

A well groomed blog attracts dedicated readers using RSS syndication, followers and visitors at social media site or in the search on Internet SERPs. A large number of followers create an online reputation which is acknowledged by people as well as search engines. If you write on a niche you attract greater number of followers interested in that particular segment.  In this case you can also invite guest posters to add to content or add an author with permission accorded through the settings. 

Revenue can be generated by selling online or publishing Ads in the blog for commission. It can also be used as a referral earning medium or affiliate business platform if the entries are regular and appealing.

Unlike the newspapers and magazine this content publishing tool has limitless reach and the information transmission is at the speed of lightning. Traffic in millions can be generated for  sites which are properly optimised and have substantial offering.     

Blogging is not only for professionals, companies, authors and media persons it is as much for amteuar writers who have something interesting to reveal. An amateur writer can be a retiree, housewife or a hobbyist just anyone who has the time and inclination to pen his thoughts and experience.  

While you can create your own platform and link it to your website. Free platforms like Blogger, Typepad and Wordpress are also available for writers. Blogs with advance features are usually paid sites. 

The interface is simple. You have to create an account sign in and enter the dashboard. Here you have an option to create a new entry, add photos, videos and infographics in order to add more substance to the written words. Once complete you publish using the publish button and the entry goes live.    

You can hire a content writer to assist in publication if you are not a good writer. In order to generate traffic you can hire a search engine specialist. All this may cost money but the gains are fruitful. Companies hire professional writer with deep understanding of the niche to create and make popular their company blog.  

If you have something interesting and useful to convey do start blogging from now on!

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Uday teaches Internet Marketing in Jabalpur. 

He provides Internet Marketing Services and optimised website contents in English

He can be contacted using email and mobile>

pateluday90@hotmail.com

09755089323

Writing For Seo & Content Creation

Content Creation for New Website

It essential that you make a list of content topics whence writing for a new website. This means you have understood the topic well after extensive research. The initial research is carried about the topic fine tuned to exactness for a topic say resort is a broad term. Hence you have to discuss with the client to exactly what he wishes to convey to the visitors. Nail this down with keyword discovery using the SERPs and some analytic tools.  The latter are usually paid so you have to just skim the surface since more search terms will dawn upon you as you proceed. 

Research & Writing Contents 

Research well, discuss and find out before creating a list of contents. While creating the content list define the hierarchy as to which page is important in descending order. This will help create a fluid architecture for the website. As understanding dawns you will be able to name urls using search terms efficiently. 

Earlier you could just add search terms with abundance in the body but no more. The terms are strategically placed and in limitation. Formatting is essential use H1, H2, tags as per norms add search terms and brand in headlines. Format contents into paragraphs and insert attributes like images and videos neatly.   

Contents provide information and convert visitors to the website purpose. They are information carrying attributes for search engine on the basis of which they index and rank website. Make information unique and intense about the topic and do not mix topics create a separate page for related topic or even a seperate website.

Focus is essential for successful SEO else you will get no results. All these skills are obtained by constant practice so dive in. While writing on website is more stately that on blogs is anecdotal.    

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Uday provides Digital Marketing Service. 

He also provides optimised website contents in English.
He conducts Internet Marketing Classes in Jabalpur in India

Contact: pateluday90@hotmail.com

Mobile: 09755089323 

Content is King! Make it Rule!

I am not going into the nitty gritty of grammar or structured narrative. What appeals sells! But still you cannot ignore the basic rules of writing whence you create content. Keep in mind readability and the user appeal when creating informative articles. Extensive long write ups are not often read completely.  But yes there is much more to it for creativity and innovation are the buzzwords for success and they apply here as well.  

But research and deep knowledge of the topic is a must for advertising content creation uses glib in which the copywriters working for Ad agencies excel. They are paid for it. The art of writing should not necessarily be frivolous it can be informative, revealing and descriptive. Also master the art of writing headings, subheadings and titles these are conversion and eye catching tools. They are essential for formating as well act as keywords for search engine optimization.      

As far as Internet Marketing is concerned content creation is absolutely essential. But you must remember that consistency in a campaign is very important. Constant publishing of content and regular sharing or book marking is required to reach potential web saturation. Topic relevance is an absolute must you have to stick to the topic. This can be seen in blog writing professional blog writer restrict blogs to the topic of their expertise. Hence create blog for a specific topic. Writing ability means able to pen down writeups on diverse topics for this a research methodology has to be followed.  

Content can be created on website, blog, user content creation sites, ebooks, article sites, forums and microblogging sites like twitter and facebook. You can publish articles in LinkedIn as well. Short piece of contents are directly pasted on social networking sites along with images, videos and graphics. 

Like I said earlier expand your creativity to reach a level whence it becomes appealing if you wish to be a success online. Writeups are not only for link building they are powerful explosive conversion tools besides they create awareness for brand building. 

It is important to create different write ups each time, this is what makes the task time consuming and onerous. Do not repeat the piece becomes boring and lack new information!

The old adage stands like eternal truth whence writing is concerned. Practice makes a man oops also a woman perfect. Practice a lot by constantly writing this is the best sharpening tool.  

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Uday Patel

Provides Internet Marketing Service(SEO). 

He provides optimised website contents in English.

He also conducts Internet Marketing Classes in Jabalpur. 

Contact: My Mail

Infographic What It Is?

When you combine pictures, drawing or any other graphic element in a template what you get is an infographic. This has become a major tool for promotion as well as propaganda. Data, information, statistics knowledge all can be brought out in an infographic. 

This has become a major promotional tool in Internet Marketing and a link building tool for search engine optimisation. The evolution has taken place in the past few years and is mostly used for mass communication on the Net. 

The use of free tools has really revolutionised the Internet and this phenomenon is one of them. A large number of sites now offer design tools along with templates to build an attractive design with text information for the purpose.  There are a vast majority of topics or categories that one can segment to create graphic relevancy online.  It is purely up to the ingenuity of the creator of what impact he or she can achieve. The assimilation of data, information, product description, company description, attractive quotes, beautiful eye catching designs create a  master graphic which can be the sales or a message tool on the Internet. 

Graphics can also be created using illustration or visualisation tools or using computer software. The latter is the preferred mode because it is time saving versatile.       

Social media sites like Twitter and Facebook have experienced proliferation of infographics along with many other platforms used in networking in social media.   

"A picture is worth a thousand words." This is what the infographic can do.   

Getting Started AMP Pages

These pages are specially added in a website for mobile search they are not   rendered well in the desk top. It is quite apparent that the search engines are taking AMP development seriously. It will certainly boost ranking to some extent if AMP pages along with structured data is included in the link architecture wisely.    

The AMP pages are actually duplicate pages that of the original but they include canonical instruction wherein the issue is resolved.

The Tag to be added to AMP Page

<link rel="canonical" href="https:///domainname/url/to/full/document.html">

The full form is Accelerated Mobile Pages, the pages are meant to deliver experience on the smart phones due to their ability to download faster. Certain features like images that would hardly be seen are sacrificed.  

Web designers familiar with regular HTML should have no difficulty with AMP HTML which is in truth a subset of the former. Whence an Amp page is added to the website a discovery tag has to be added to the original version. It is also wise to add structured data to amp pages.

Discovery Tag to be Added to Non AMP Page or the original version.

<link rel="amphtml" href="https://domainname/url/to/amp/document.html">


AMP Plugin          
Word Press Implementation 

The AMP plugin for Wordpress is being developed and is available at GitHub. After installation you can append “/amp/” to the permalink or use “?amp=1” as the case maybe. The Amp plugin would also append rel=amphtml tag for easy validation.

Along with this also use chrome validation for the page. For validation go to the AMP page in Chrome and append “#development=1” to the end of the URL. Press Control + Shift + I to open Developer Tools and go to the Console. Press refresh for successful validation.

Also validate all the AMP pages and keep in mind to specify height and width for images besides any other changes that may be required.

Another Plugin Wordpress
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Content Creation for Websites & Seo

With dynamic changes in search engine algorithms it is becoming more and more difficult for average webmasters to rank websites. This is because rules have been tightened and are being implemented more stringently day by day. Link building without any authority or editorial scrutiny hardly works. The out bounds are important but not the way they were earlier. Third grade content will not work at all.  

Recently the Panda filter was incorporated into the algorithms by Google bringing all sites under the scanner. Albeit the search engines have set in preference regarding which sites do better on SERPs there is plenty of scope to fetch in organic traffic. (One such example of this preference is the favor accorded to major brands.)  

The algorithms are constantly evolving bringing about perplexing changes. This evolution is always challenging webmasters as to how to perform better on SERPs. One issue that has been fixed by Panda is that there is no scope now for loosely written content for creating an opportunity to link. Scammers had a field day till the rot was stemmed.  Many blogs and websites where thrown out giving greater opportunity for those with relevant and properly written unique content. 

Website & Off Page Contents

Unique content means that which explains best the offerings of the site yet stays out of the glut. Hence if your are writing about  your site which is on hotels you should be more descriptive using important and LSI search terms in the write up. Use words like, rooms, suite, cottages, bathroom, accommodation, tariff, service, amenities, facilities, ambiance etc.    

When we talk about Internet Marketing  greater emphasis is accorded to search engine optimization. For off page promotion content creation in terms of articles, blogs, videos become important. So does what is there on your website or portal. 

Though unnecessary information is discouraged it is imperative that the interface contains relevant content. Sites with thin content will not rank well until unless they cater to some very unique and rare search term. Hence the first criteria before taking on a new project is to evaluate the site content along with the link architecture, usability, usage of tags, internal linking etc.     

There are hundreds of articles on how contents should be written according to the new guidelines. Usage of excessive keyword is not advisable at all. Add relevant LSI terms or simply put be descriptive without repeating important phrases that define the topic.   Remember search terms are important since the indexing and ranking process depends much on them...logical isn't it. 

When I say avoid glut I mean do not venture into a topic which is already saturated rather spend your efforts on something rare or less popular. Well for survival webmasters cannot be choosy and they have to take on projects as they come.    

For websites and content marketing well researched effort will always pay. This means doing extensive keyword research using various tools available online. You must write naturally in a flow as the writer do. Dig out aspects which have been ignored by others. Provide complete information about the products, services, topics or what not. On many instances location should be added - use structured mark up where ever you can. 

This way you will accord enough information to search engines as well as make the contents an interesting read. The latter is a prerequisite. In case if you are not able to naturally incorporate search terms in your article, do not worry. The SEs are becoming more and more smarter these days to dig out the crux.    

Another suggestion that I wish to give out to content writers is to work on numerous platforms which have editorial scrutiny for contents thereon. If you can score better in such platforms you are bound to become a better writer.  

Without over doing divide the write up into relevant paragraphs decorate in limit with tags, headings, italics, etc. Add relevant highly optimized light weight pictures with proper alt tags.  

As this articles states contents have become very important. If you cannot write yourself then hire a content writer for website or promotional efforts. Internet Marketing is heavily dependent on the written word be assured.