What is Good Seo Practice for Campaign Success

 A good SEO campaign begins with a meeting with a client. The client will inform what is the topic of the website, its purpose, and its intent. These aspects are important. Thus, web development begins at the whiteboard stage. All details should be noted down. Using your experience and knowledge the development should be refined and planned before the implementation begins. This is important for SEO results.

What is SEO?

What is SEO or search engine optimization? It is simply following the search engine guidelines fulfilling the metrics set by the search engines that number over 200. Webmasters work to fulfill these metrics. They make efforts to get their site indexed and rank it higher on the search engine result pages or SERPs.

SEO  is important for business, trade, and many other purposes. It is an organic campaign and is literarily free of cost. Although a team of experts is required, the cost is minimal. It is a complex exercise and requires a great deal of creativity and consistency. There has to be a great deal of coordination and cooperation. Without SEO the website will not be indexed and rank high. It will thus, lose visibility. Losing visibility will mean a lack of traffic and no traffic means no lead and no business. Hence, SEO is a must for businesses. 

The Next Step

The next step is content creation followed by deep-seated research and analysis.  You have to know how the web development will take place. This is crucial for the website, it should be fast enough as far as downloading is concerned. Hence, you should keep in mind the web core vitals, Google lays immense stress on these factors. The large images and large blocks of text called the largest content paintful should download fast. The elements on the website should be stable, there should be no element shift taking place. There should be no input delay, the server should respond quickly. Hence the site should be minimal and the page size should not be more than 100 kb.

Most people click on the first few results, thus, the first few blue links are the most important. Search is free it does not cost the visitors any money or fee. Thus, the title and description should be well crafted to make the visitor click.

On-Page Elements

The website should be responsive, it should be mobile-friendly. The link elements should be clickable and at a reasonable distance, and the mobile screen should fit the screen.   The screen should be compatible with all handheld devices including the PC.

For leading SEO marketingagencies these factors should be looked into. Rather these factors are a must. A website that downloads fast will have no bounce rate.  A well-developed website will be a big success if promoted properly. Digital marketing business runs into billions, and there is no dearth of clients. The size of the search engine optimization market is USD 46.7, and it is expected to increase to over 234 USD by 2030 growing at the rate of 17.6% CAGR.  

Tips for Putting Best SEO Techniques into Practice

 Understanding SEO & Traffic

When search engines came into the picture, the major challenge was to index and rank the phenomenally growing number of websites. Visitors search for information using the search column of the web browsers and expect the most suitable answer. Over 90% percent of the search market has been captured by the Google search company. It processes over 3.7 billion searches every day that amount to a whopping 1.2 trillion search annually. Search companies have become the biggest repository of information as people search websites, blogs, forums, Internet publishing sites, and social media.

Responsive websites that follow search engine guidelines rank higher on the SERPs and receive the greatest amount of traffic arising as a result of people searching on the web browsers. This can be best described as www ecosystem. Although search is free, it has generated ample opportunities for revenue generation for search companies and social media. Due to billions of searches made everyday visitors throng the World Wide Web. This allows search companies and social media to publish advertisements that generate revenue for them. Thus, in the www companies vie with each other to capture high-density traffic for various purposes. Site owners can also subscribe to a paid advertisement on Google, Bing, and Yahoo. They can also advertise on Youtube, Facebook, LinkedIn, and other social media sites.       

Likewise, website owners also seek high-density traffic for the response on the Internet. High traffic yields occur due to search engine optimization campaigns that consultants and agencies execute for clients. Although optimization is free it does cost money to hire a team of experts or an agency.

Search Engine Optimization Best Practices 

There are techniques and website development processes the SEO companies employ to increase ranking on the SERPs. Top listing on the SERPs on target keywords is one of the best practices to focus on the target audience.

Website Development & SEO

Top listing accrues for sites that are well-made and follow the search engine guidelines. The first step while making a website is that it should be topic relevant focused on one topic, and not create a state of confusion among the search engine algorithms.  Next website builders should keep in mind cross compatibility since there are many types of browsers and computer screens most important the site should easily download on mobile screens.

While the website is being developed user-friendliness (UX) should be kept in mind. This will reduce the bounce rate.  The content on the site should be unique, and relevant, and disseminate information as envisaged.  Spam and duplicate content are rejected by the search algorithms and your site will never rank among the top on competitive keywords. Meaningful content in tandem with intent is very important do not create content to fill it with words or do not create it for search engines. The website content should be solely for visitors but at the same time impart requisite information to search engine algorithms. 

The website should download fast on the screens and should be stable as defined by the web core vitals. This adds to the user experience. It should be hosted on secure and fast servers so that it downloads fast and is secure. Use the services of experts in hosting and programming to make your website functional and a top performer.  An SEO should comprise technical experts, content writers, and professional web developers. Teamwork is necessary for search engine optimization if you are not part of an agency you can align with freelancers for technical guidance.  

Regular site audits should be conducted to keep it in conformity with user experience. On-page, optimization is key to success on SERPs and owners should add proper elements like page title, description, keywords, alt text, etc. This helps the SEs index and rank sites appropriately.

Off Page Popularity   

The website should be popular on the www, and attract traffic by being unique and useful. The popularity and usefulness generate natural inbound links that the search engines appreciate. Link popularity arising from authoritative links is important as search engines value them to index and rank websites.  Keep in mind the external links pointing toward your website should be associated with relevant content from authoritative sources. 

 Social media signals make the site popular among online communities that subscribe to the targeted audience. Thus, social media participation is key to reputation building and creating trust among prospective customers or followers. We do not know if the search engines value social signals for ranking but anyway social media popularity is good for referral building and brand awareness.    

Remember SEO is a subset of digital marketing and compliments the campaign. Both depend upon content creation and distribution. Organic digital marketing should always be carried out with search engine optimization campaigns.

Out of 1.9 million websites, there are currently 600 million blogs on www. Blogging is another good means to create a reputation since the platforms are flexible and feature-rich. Blog popularity arises from consistency, relevancy, and uniqueness. All webmasters should be involved in blogging or use guest blogs for high traffic. Blogs are a good means of creating authoritative and relevant links but use them sparsely. Like your property, blogs should be topic specific and relevant.  

SEO is vital for business and costs much less than paid advertisement with better ROI. Website owners should hire professional SEO firms to rank high on search engines. Without SEO it is next to impossible to rank high on SERPs. 

Link Building : Consider User Experience

Though the framework of search engine optimization (SEO) retains the same skeleton as it did before, the search engines are looking deep into things. Everything connected with the website will come under the scrutiny. Although not a ranking factor the destination that a link leads will be under consideration sooner or later.

Hence honesty towards anchor text usage and the authority of the destination becomes important. Visitors do not wish to be led to dud pages or pages having weak content, are not mobile friendly and web core vitals are disappointing. But in all seriousness if  you lead the user using content and the anchor text to a page with in totality belies the truth and their expectation than that is spam of worst order. User should know if the target page is meant for advertisement of sorts, or an affiliate site or anything that does not hold promise. This can be worse than  bad results on the SERP. 

The seo or webmaster building links using their skills either for higher ranking or for referral marketing should be dead honest. If not it could lead to loss of online reputation on production site as well on the social media networking site where the contents are being pushed.     

Expectation is human nature, and web visitors are sensitive about time they spend to unearth information for facts and figures. They wish that their intent should be fulfilled in a short time without getting trapped in unrelated advertisements or  spam pages.  

Webmaster with ill intent promoting site of client with equal ill intent will resort to these things for making a quick buck. But what they do not realize is the loss or reputation that takes place online. If you are promoting content wrapped links with ill intent you will lose repeat visitors and lose online reputation in time to come as well.   

Good Webmasters

But the buck does not stop here, webmasters with good intent may get trapped in this racket. Honest clients with weak pages and no ill intent may not deliver the experience that the users wish for. Weak or irrelevant content, bad design which lacks aesthetics, irrelevant attributes and shaky web vitals are surely going to disappoint the visitors. 

This is a futile exercise even though the intent is not dishonest. Since the search engines do not reward weak pages. It might be good idea to improve the pages first and then go in for a link building campaign. I know some clients are hesitant in making changes to their websites due to investment concerns or design changes or whatever. Reasoning and logic will play an important role in convincing for a complete change of content, attributes on page and aesthetic. 

Reward: A well built web page will definitely be a successful one post the optimization campaign.

With day to day evolution webmaster should stick to SE guidelines and need/desire of their audience. Simple understanding of human behaviour and logical approach will lead to better results. This is where one's time should be spent rather than spending hours in trying to unravel the algorithms.   

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teachesdigital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Seo For Small Business Owners

Seo or Search Engine Optimization

Seo is an exercise and part of digital marketing to come close to guidelines set by search engines for a good site worthy of high rank in the SERPs (Search Engine Result Pages) on relevant search terms. To this I will add a site that accords a good user experience. As a matter of fact the latter is of utmost importance for visibility on the Internet. The SEs have evolved methods to gauge metrics that confirm the user friendliness of the website. With constant evolution of algorithms and clubbing of associated technologies the ranking and indexing process is becoming highly evolved and complex.

Google 

At the present times Google leads in search technology and the company is striving hard to retain its share by evolving in right manner. The webmaster support crucial for success of SE is with this company presently. Hence most of the business owners should seek results for their website optimization on Google. 

User Experience or UX 

A good user experience comes around due to a number of attributes. These are good unique contents precisely delivering an answer or information to a query put forward by the user in the search box of the browser. Relevancy of the answer or information will remain the focal point of  search on the Internet and search engines companies strive to provide an answer or information closet to what the user is seeking. Hence content and related attributes like images, graphs, videos and the readability is matter of concern for small websites owners with limited resources.

Web Development

Most of the cheap web designers carry out a quick job for their clients without spending much resources and employing much skills. Well that is what comes whence you are not willing to pay. Besides contents the link architecture, mobile friendliness, formatting, download speed, and relevancy to the topic matters most. Add to this technology, quality and content of graphical charts, images and videos matter as well. 

So when your website is undergoing  design and development keep track of these factors. As a matter of fact search engine optimization begins at white board stage. A Seo consultant or expert should be able to guide you on making a good link architecture for your website being born as well as contents being shaped obviously writing contents may not a a cup of tea for every designer. Hence ask for good content writer who is an Seo or understands this aspect of web development.

Seo For Small Business

Remember search engine optimization is not only for big business but as much for professionals, small firms and companies. It is a compulsory exercise  to enhance visibility on SERPs and also important for getting referral through many websites where external linking has been done preferably with informative and unique contents. The promotional activities besides leading to a good site buildup will also garner organic links which is an imperative for good position on SERPs. This will bring a dead website live and active on the Net.

Digital Marketing is creating a reputation, branding and promoting the website on social media platforms. These are good for advertising yourself as a professionals or your company to popularize and generate business. But Digital Marketing is costly, as it is more comprehensive exercise. Hence owners with small budget should limit the campaign to website optimization only.              

The benefit of a successful campaign would be from the traffic that is generated by ranking high on relevant search terms. Another benefit will accrue from this campaign is the referral traffic but for this your consultant should  be a good writer or content creator as well. Thus you will generate good business online.           

Thus the small business should go for Seo Campaigns, and if possible the whole digital or Internet marketing campaign. It costs money but then results pay back. This is why your site is on the cyber space of WWW is it not?     

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Uday provides remote SEO and website contents in English. 

He teaches digital marketing in Jabalpur in summer holidays. 

Uday freelances as naturalist/birder in India. He loves to blog on SEO/Conservation and Travel.

Contact: pateluday90@hotmail.com

Mob: 09755089323

SEO: Ranking Factors & Rationale

SEO: Ranking 

Bounce rate, speed and link architecture also determine your success on the SERP. Gone are the days when big concerns could hire a large team of web buzzers and make links using articles and directory submissions. Forums were also in this game but there the admins were more strict so the former two gamed the algorithms no end.  

I worked in an IT concern which was much into gaming the system using my articles they could make cheap copies and get massive links...it worked. But before leaving I told them it will not work in future and it did not. Similarly with directories I could write title and description which was than manipulated by the team and submitted to thousands of directories. Then this too stopped working as I had warned...but they would not listen and the site was sent to the gallows. Anchor repetition also failed. 

Link building still works, directory submission still work, forums still work but in all the cases aesthetics have changed. No spam is tolerated by any search engines. Moreover a large number of metrics have come into picture to index and rank a website on a keyword. 

Quality link building or authoritative links means a great deal of success. if your site gathers natural links nothing like that...here people link your site because they find it useful information or action wise. If your award winning company website is linked with authoritative site offering the awards on that field you have made it. This is an example.

But this will not be the case all the time hence do build links not to game the system but to get referrals. If your site follows the SE guidelines it will not be penalized since referrals lead to web saturation that is essential for websites.  

Many of the metrics are not known by the webmasters and they may never know. But aesthetics will work...always...make the website that delivers good user experience, repeat visitors will stand as testimony.

Why would any one visit a website again and again using a keyword or set of phrases regularly until unless they are finding something useful. Even one time visitor if they stay for a reasonable time and there is an action then the website has scored a point to the search engines. One time visit with good enough time spent on it and or action is there...the purpose is solved in one go.  If you understand this you will also understand the role social media plays in ranking and building an online reputation or authority....that does count.   

By some mechanism search engines are able to make out reputation or authority of the site! Domain age is certainly one of them, hosting period and hosting stability also matters. Social media performance also matters. 

Speed is something which makes a user explore the website, a slow download is a turn off...nobody wants to wait for a site to load. A reasonable good downloading time hence is a must. It need not necessarily be the fastest.

A good architecture means a quick pathway to the targeted page without crazy maneuvers. Hence good link architecture means easy access to important pages and the action page. If you observe the funnel you will discover the pathway that a visitor or visitors take to reach a particular goal. For search engines this would also mean a good directory structure...make use of silos if necessary.  A good site map and well configured robot.txt file all are important.

Contents are foremost as far as good user experience is concerned. Hire a good content writer or be one yourself. Be it website contents, blog contents, article contents, content in user generated sites all matter...  

Contents with videos, infographics and relevant images enhance user experience tremendously. Forget about search engines if your website satisfies the user criteria it will always be the winner. There are many places on Earth that do not spend a penny in advertising but are yet successful, only because of their delivery ...news travels fast.   

A responsive website is mobile friendly which is important since quick search is most of the time taking place on smartphones. Browser compatibility, platform compatibility, content size, readability , optimized graphics and images, contrast between back ground and text, all matter. 

If you can guess all that would matter regarding the user satisfaction inculcate in your design and content without hesitation. If you can be a winner without getting into the mad race of the SERPs you have made it.     

Like reputed libraries which search for a great book by a great author search engines also seek a great website by a great owner.   

Last but least there are no cheap or quick solutions, if you are a cheapster and do not have patient... hang your portal!

Uday offers SEO Services and Website Contents in English. 

He also teaches Internet Marketing in Jabalpur.

Content: pateluday90@hotmail.com

Mobile: 9755089323

Nitty Gritty of Technical Seo For Better Site Perfromance

Being a practitioner of content based promotion techniques, I am not a programmer or a technical person, but here I wish to inform you that technical aspects of website tuning are important. These action fine tune the website and can be executed with the help of your website programmer or designer. 

Technical SEO practices enable fine tuning of the code and scripts which may be preventing the SE robots from properly crawling and indexing the website. SEO provides solutions such that all targeted content pages are smoothly crawled and indexed by the crawlers.   

If you use the Google site operator site:xyz.com you will get a whole list of pages that have been successfully indexed by the search engine and have found a place on the SERPs.  You can discover these pages by logging in the search console as well. The pages which contain <noindex> in the meta will not be indexed and so will the pages which have been excluded in the robot.txt file. If this is by error please rectify it with immediate effect. 

Dynamic pages can sometimes use too long to respond and may not be indexed properly due to time out issues. 

For some reasons if two pages exists on a website make one canonical in order to avoid duplicate issue.

Session IDs where the server serves same content to the different persons using a changed ID where in a number is added to the URL path. This can cause a duplication problem and the page may be penalized due to confusion caused. 

This problem can also occur due to URL parameter of filtering on eCommerce Site thus producing  the same page content with a different URL.  

A wrongly placed redirect could also cause problems discuss with technical guy in your team. 

Due to some error the page not indexed could be wrongly responding with 404 code. 

Fetch As Google

If the on the search console the number of indexed pages shown does not match with total number of indexable pages in your database you have a crawling issue. Use fetch as google to ascertain the indexing.  

Making A Site Mobile Friendly 

This activity makes the site flexible enough to be show on mobile screens and the changing on link architecture including spaces between the links plausible. 

Create acceptable spaces between the links. Make the size of the font readable. Also the contrast between background and text should be appreciable.

Set up a view port in the meta which instructs browsers to resize according to the mobile screen.

<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, minimum-scale=1" />

Increase the site speed by optimizing images making them lightweight for images may comprise sixty percent of website weight.  There are many tools that enable online compression. Search on the Net. 

Compressing codes. By compressing codes the website become faster and that helps in user experience or UX as well as decreases bounce rate and hence increase conversions. The two ideal tools for compressing scripts. html, etc are deflate and Gzip. Compression is subject to acceptance by the server.     

For those who understand coding and server programming or management. Here is link offering details of how to compress files for websites .

Also use minification to remove unused elements link comments, variables, formatting and function names all that are used during the programming or are not needed at all. 

Read in detail: Technical Seo 

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Uday provides Internet Marketing Services (SEO)
Write Contents for Websites in English
Runs Digital Marketing Classes in Jabalpur

Contact: pateluday90@hotmail.com

Mobile: 9755089323

Shaping An Online Marketing Strategy & Evolving Search

Whence Internet was newly introduced little did people know that it will evolve from a phenomenal communication tool with extensive outreach to a business paradigm which will come to rule.  The major dimensional thrust for online activities is through a medium we call website or portal effectively powered by social media. 

As Internet evolved website development did too, alongside, and search became more and more efficient in order to retrieve information buried in the saturated labyrinth of  websites, blogs and portals. 

It is search that now dominates website development and dictates terms. The evolution of algorithms is attributed to Sergei Brin and  Larry Page, and like Microsoft Windows the search mechanism has proved to be revolutionary and unbeatable. 

Other companies that came to fore are Bing and Yahoo which are at the best a lean shadow of the giant called Google. More companies are staking claims but will take them eons to dominate i.e. until unless they develop a highly effective search mechanism that fetches desired results in millisecond. 

As the search became popular, companies, professionals, and individuals realised the power, speed and reach of the Internet. Now they can publish their company profiles or themselves online, communicate globally and even sell their wares with ease. The latter is called eCommerce and is the instrument for companies to skyrocket their sales and services. It is online reputation generated through social media that matters immensely.   

From simple link assessment methodology, the algorithms have come a long way and employ diverse metrics to rank and index websites, thus search engine optimization has become more complex and ever evolving. 

Companies and professional which do not have access to good SEO or Internet Marketing professionals need to advertise using PPC (pay per click) or other methods. This is where online strategy formation come forth. Online advertisement through, Adwords, Facebook, Twitter and other sources can be a costly campaign but can deliver.

Before creating huge advertising campaigns a test marketing should be done to gauge product /service popularity and demand online. Large PPC campaigns should be inducted only if tests succeed else it will result in revenue leakage.  

For most businesses, professionals and individuals online presence is essential for their survival. Land based business doing well may accord little importance to presence on Net, but sooner or later this alternate medium will strike them.   

PPC campaign can be costly and should be supported by organic traffic which Internet Marketing professionals or companies generate. A singular approach apart from costing huge sums can be lacklustre. Though search engine optimization cost money it is less expensive and can help reduce advertisement budget spent on PPC. Plus social media activity is essential under any circumstance since it builds reputation and enlivens brands which PPC does not do.  

For an online presence it is imperative that the instrument be it a portal or blog subscribes to guidelines of major search engines. That means link architecture, contents and other attributes like images, graphics and videos should be of quality and well optimized. Mobile friendly sites have become essential as the search evolves on cellular medium.

These aspects may not be given importance to sites subscribing to PPC alone. In online business not only SE guidelines matter, usability and ability to convert effectively matters as well in order to generate business.     

In fact the search engine guidelines are key to effective website development and subscribing to them means better results on the Net. With the induction of new technologies product displays, merchandise and self propaganda is becoming more appealing drawing huge crowds to make businesses profitable. In effect the eCommerce portals are making a significant dent on offline sales and in cases they have become indispensable.    

Hence those seeking online presence should hire quality, technically able, web development companies along with experienced Internet Marketing professionals, content writers and graphic designers. A well developed portal, mix of social media activity, search engine optimization and online advertisement campaigns makes a sound strategy.   

Dominating the SERPS is the key to success on the Internet.

================
Uday provides Internet Marketing Services (SEO)
Website Contents in English
And runs Internet Marketing Classes at Jabalpur
Contact: pateluday90@hotmail.com
Mobile: 9755089323

Impact of Java Script on Seo

Java Script is used to make web pages dynamic or interactive. You can place the script inline in HTML document of call from the server.   

The relationship with scripts used in web design is a matter of study whence effective crawling in concerned. Some search engine may not be able to crawl the site well if there is hindrance caused by a script or coding discrepancy. Hence web designers should be well aware of this fact and develop site keeping the crawling factor in mind.

JAVA script a programming language is not read directly unlike PHP or HTML. Whence the search engine visits a page it lists all the Java scripts then the browser initiates Dom a tool used by Google to render the script. DOM is a tool used for inspection and analysis of web pages. 

Hence the complicated nature of the script calls for a minimalist approach. For example do not use it for making onclick drop down list. Hence when a user clicks a button the script comes into action. It is better to use internal linking with relevant anchor texts.

Dynamic URLS are not seo friendly hence on should ask the web developer to use a clean URL instead. 

Java Scripts can slow down page download speed if they are not rendered perfectly by search engines. 

Always use Fetch as Google to test websites or f a web page. This is a good way to find out crawl issues using the Search Console.

https://support.google.com/webmasters/answer/6066468?hl=en    

If there is a problem take help of the development team since most of the Seos are content based and have little idea about programming. Hence if there is any indication that Google can’t see your content properly, call your development team for help.

The search engines are constantly updating themselves and solving most of the problems as time goes past.  Hence webmasters may face less technical hassles in future. 

For greater details on Java Script & Seo  

Article By Sergey Grybniak 

Topic Clustering A New Approach to Search Engine Optimisation

Search algorithms are constantly evolving and so is the need for for webmasters to keep on updating themselves in order to produce results. The evolution of search engines is natural since there is a constant need to filter trash and weak or spammy content and to be in sync with ever changing technology and trends. 

Hence Google has come with many updates like Panda, Penguin and RankBrain to name a few. The evolution of  indexing and ranking mechanism means change in Seo practices. In the initial stages weak content with excess keywords worked. It does not any more. Hence more and more efforts are being made in creating contents on web pages in order to attract search engines to rank a site higher. 

Well in the initial stages creating content meant a series of pages that were relevant to the main topic. These where interlinked using search terms often repeated but it worked. As search engine explore for contents on websites they have begun to appreciate deep content clustering which are relevant and add to the information. 

Hence in topic clustering a pillar page is created which is linked reciprocally to other web pages or sub domain having intense but relevant information. The anchor used to link with the pillar page could be repeated in order to inform search engines of relevancy of the topic. This information architecture is helping sites ranking better and better.  The information architecture could be subdivided using silos creating cluster of pages that provide one set of information while another cluster could be providing another set of information but all relevant to the main topic. 

In topic clusters intense content and unique information is a must in order to qualify as useful pages. Slight repetition could lead to a penalty. I would further add blogs containing relevant and anecdotal contents should also be linked to the cluster provided they are updated regularly.       

Content creation for search engine optimisation is part of the requisite skill set in fact a skill set of highest order. It depends much upon the creativity and knowledge of optimisation of the webmaster in order to succeed. Another advantage of good content creation is assimilation of naturally gained links due to useful information contained.

Yes links still matter much!     

          

Search Engine Optimisation - Redundant Link Building Techniques

Things no longer work as they used to before. In order to produce suitable results as per query submitted search engines constantly tweak their algorithms. They also add filters to check spam on page. Most of the components of algorithms work in synergy possibly as one element hence indexing and rankings are achieved fast.  

Years of spam rather then quality website development has led to evolution of algorithms in this manner. This was bound to be. What next is anybody's guess?

Displaying the best site suitable to the query is a Hobson's Choice as far as  the visitors are concerned nevertheless certain metrics enable search engines to achieve a reasonable degree of accuracy. 

Why So?

Well User Intent

Well it all depends upon the user's intent related to the query he has submitted. Some people seek new esoteric portals while some seek brands or popular sites which anyway are on the lips. Hence I prefer the former kind of results as brands, popular sites and information portals can be searched directly no need to go through typing varied search terms that can sometimes at best be described as out of the box or mid boggling.         

Hence user seek plain matter of fact answers or  those that unravel mysteries on the web. Well this answers why constant changes are involved in the indexing and ranking process. 

So how do you make your web pages suitable for query typed?

The answer is very simple - Unique Contents. If your answer is similar to what is there on other sites than compete using Seo techniques. If it is unique and full of information, it will answer many queries. This way your website becomes visible with impressive or targeted traffic from the right kind of the audience.        

Well what does not work anymore is cheap link building techniques apart from third rate content. Also important are technical aspects that enable portals to swim freely on multiple platforms  and browsers including mobiles or smart phones.  

No keyword stuffing in contents, anyway with LSI in place you should be writing for the users. Do not stuff. Add relevant information and link to relevant pages for related information.

No directory or article submissions until unless proper editorial scrutiny is applied. Write quality blogs related to the topic, create pages or e-books on quality sites which facilitate user generated content and linking. Do not spam on forum site get into relevant forum and create one or two links.  In short spread links on authoritative but related websites quality matters not QUANTITY. Invite visitors to link your site to constantly avail useful information. This is the best optimisation technique for online reputation, ranking and hence traffic.  

Gone are the days whence huge teams in Seo companies built large number of links using cheap repetitive techniques. I am sure these shops have closed. I may as well add here that content creation has become exceedingly important if the site has to rank higher. You have to be a good content writer  if you wish to be in this field. Technical Seo  matters as well but here you can read online guides or take help from established experts if you are not a techy.     

No hidden phrases or keywords, submit to authoritative, local and business directories to assure relevancy as far as location/topic is concerned. Get on to unique and authoritative sites see if you can avail a link.     

No proliferation of exact matching anchor texts, use phrases that a visitor would often use. Too much of direct search terms would invite penalty.    

Te create a bagful of referrals go to websites that offer "nofollow" link building and publish tons of related contents. This is usually safe but many sites have strict editorial scrutiny hence be sparse. 

Make full but quality use of social media - the established one's and the newcomers. But please do not spam. This activity is a metric included in the ranking process. Get favoured on social media sites by publishing quality and appealing contents, utilities, videos and images. Believe me the site will be noted faster and ranked much quicker.   

Online reputation and building referrals are ideal way of getting followers and traffic, utilise Internet or digital marketing opportunities. Just remember most of the social media sites offer "nofollow" link building but this does not mean you can spam. If you do you will be barred. This also applies to bookmarking sites which are a part of the whole process.        

Ranking because of above factors and domain authority metric could be a time bound process and may take its own time. Unless until you spam and destroy all potential on the web of the client's website.  Search engines may intervene to place certain portals naturally on top due to some preferences they assume users are searching for on the SERPs hence accept the second best. 

Search Engine Optimisation : Changing Paradigm

Since the inception of Internet sites and blogs descended upon us. A veritable media gift it transgressed all boundaries that limited search and increased accessibility to information.   The search engines evolved continuously in order to perfect the delivery. In this case it was to put forth the right solution/answer to the query. Not to mention Google took the lead with algorithms that deliver much better results. 

With the plethora of  websites and blogs online a hoard was initiated to rank better by the owners. This lead to tips and tricks being worked out. The search engines wanted the best sites for a query to surface. So guidelines were made public which enumerated salient features of a good website that was nearer to the preferences set by the the search engines.

Then the experts realised the value of external links pointing to the website. These links made the website rise up the SERPs since these were votes that indicated popularity. This was the assistance accepted by the indexing and ranking programs and the website was place higher.           

Leading from these development search engine optimisation came into picture. The webmaster provided the expertise to the clients in order to make a career. 

Was this the end? Well no!

The SE companies soon realised the spam that had started, and webmasters who could trick the system ruled the roost. This lead to websites ranking high on SERPs even if they did not provide a satisfactory answer to the query, had poor architecture and contents.  Those who could manipulate were happy. At last a lucrative career.  

But constantly the algorithms were evolving - the main goal was to root out spam. Hence constant updates and filters changed the algorithms and they still do. 

The Result!

• No more cheap link building. 
• No more keyword stuffing. 
• A pluralistic keyword or anchor text profile/
• Ouster of improper, low information content. 
• Weight on onpage factors that added to sound user experience. 
• Mobile friendliness became important as mobile search increased.       
• Dilution of on page tags H1, H2 etc.??
• Slow devaluation of keywords in domain name. 
• Title is like a house name plate so will remain important. 
• Description is now used as such and has lost much of the SEO value.
• Keyword tags have nearly become redundant. 
• Proper placement of relevant contents is a must. 
• Internal links are less important but can assist in site architecture and UX.  
• Images, videos, sound all provide interactivity hence relevant to SEO. 
• Fresh contents may not be possible on websites hence add a blog and keep writing usefully.
• Use of parameters, tags and of technologies that assist in proper indexing.  
• Creating snippets using structured metadata. 

These changes eventually resulted in better results. And companies like Google assist in search engine optimisation by publishing guidelines. Hence SEO is a two way street, and webmasters will always remain active and valuable to the SE firms. 

Links & Keywords

Much more is going on but high valued links are still required. Since the algorithms could not be the sole judge of websites popularity. Keywords are still required in a semantic manner with less reliance on percentage.   

Site Architecture & Contents

Good fluent architecture takes the cake so does user friendly and relevant contents. The latter has become imperative and will remain so since user experience is much enhanced by contents especially of interactive and anecdotal nature. Domain age and authority spells success coupled with all enhancing factors. 

Social Media & Online Reputation 

Another means of judging a popularity of site is the online reputation. Hence social media has come into picture, the extent is not known but nevertheless popularity on networking sites is essential for SEO which is the main element of Internet or Digital Marketing.  

Activity on social media sites also means marketing and this is the chief mode of online marketing. Hence you get two benefits with one activity.     

Webmasters

The paradigm has changed and further evolving. Some aspects have become important:

Content Writing:  This is of great importance to webmasters - write good or perish. 

Technical Seo: Understanding technicalities are important, content writer may not be able to implement on website but they can always take assistance from web designers and programmers.  

Architecture & Content Creation: Understanding these elements are of utmost importance since they are implemented at white board stage and should lead to user friendliness.  

Discouraging Factors

Intervention By Search Engines,.

Brand preference on SERPs to what is already known and the names are on the lips.  This has prevented or discouraged deeper search since the SERPs are being overwhelmed by popular brand leaders. Unique information or finding the less known has become difficult as few visitors go beyond the first or second page.  Visitor love mystery and esoteric findings. 

Devaluation of tags. Well this is assumed but if true it will be discouraging for proper formatting of contents and interactive elements due to the fear being penalised. 

Indexing & Ranking

There are more than two hundred metrics which enable indexing and ranking this is bad news for spammers. Hence search engine optimisation calls for a pluralistic approach. A wide mix of activities are necessary. Avoid Spam!

Online Ads

Though out of the SEO exercise they are valuable means of keeping the site afloat and get seasonal or opportune business. Since the cost is high the Ads require a proper strategy.  But they should be mixed with the campaign depending upon the budget.  

Search Engine Optimization a shifting paradigm

Many of the sites with aggressive promotion or link building have taken a heavy toll on the serps. This has happened after the roll out of Panda Filter and Penguin algorithmic changes.  You may be surprised by the delay of my entries since the last one was on May 2012.

Well some of my sites experienced negative changes  while a couple with duplicate contents unknown to me suffered very badly. It is obvious that sites that have been hit have been aggressively promoted other than my own activities. 

The Aftermath

Clients 

Rule One: Of seo has emerged for client. Get one who does not have any idea of seo... but service them sincerely. 

Rule Two: Interfering clients and those with half backed knowledge of seo do not last long. They keeping moving from one aggressive link builder to another till the domain is exhausted and put out by the search engines for ever.     

Link Building

Rule Three: Rely very less on paid links. Go for topically relevant paid links only if strong referral generation is achieved.

Rule Four: Relevancy cannot be sacrificed. Search Engines are being influenced by many other mark ups and feeders. Hence be careful what you put on Google places, plus, classifieds etc.  

Rule Five: Try to get natural back links with unique informative content on board. This applies to internal or resource pages as well.

Rule Six: Get back links from sources with acclaimed editorial scrutiny. This means writing expert contents and staying away from quickfire postings on blogs, forums and resorting to minimal submissions elsewhere. 

Rule Seven: Number of back links count but those with approval ratings as mentioned above. Thresholds have to be kept in mind.Example one good article = ten bad articles.

Rule Eight: Keep searching for good emerging platforms. 

Rule Nine: Involve Social Media. 

Rule Ten:A good back link platform has a good page rank, relevant to the topic of your website, has less ads properly placed. Less number of links per page, all relevant links in the category. Submissions/publications go through editorial scrutiny. Certainly not made for unwarranted revenue generations. Use your experience to make out more about a good platform and inform me kindly. 

Rule eleven: Aim at long tailed/ secondary search terms for reaching the primary goal.  

On Page Optimization 

Rule Twelve: Begins with unique site contents. Sites with blemish in contents never reach anywhere on serps.

Rule Thirteen: Accurate content creation is a must for a successful websites. The Content Creation is important for achieving results on targeted terms.  

Rule Fourteen: User Friendly Architecture. All important information should be easily found from anywhere on site.  

Rule Fifteen: Use robot text file properly or add directions in meta for search engine to follow and index the page or avoid it.  

Rule Sixteen: Page Download Speed: Does the site load happily for you ..well that is the landmark.

Rule Seventeen: For Speed:  Reduce Http: requests, define images, optimize images, use server side includes,  keep the page length optimum.In all these matters consult an experienced web designer.

Rule Eighteen: Unique Title/Meta Desc for every page this is a must.

Rule Nineteen: Try Meta Data on home page that describes the ownership/service etc.

Rule Twenty: Optimize alt text.

Rule Twenty One: Place your internal links right. More useful on top.

Rule Twenty Two: Place ads according to SE guidelines. .

Rule Twenty Three: Properly Format text and make them easily readable.

Rule Twenty Four: Minimize Text Descriptive, do not use H1 tags for promotional purpose it should describe the page as well. Avoid bold, underline and tags etc. 

Rule Twenty Five: Keep keyword density 3 to 4 percent. Use keywords in contents natural or else avoid them.Write to describe the offerings and not for search engines. You contents should make the targeting of chosen search terms possible. 

Rule Twenty Six: Work up on LSI.

Rule Twenty Seven: Resort to Internal Linking if required.

There is more to come in time to come...keep on hanging