Solving the Riddle Behind SEO & Landing Page Conflict on one Domain

Organic SEO Optimization & PPC Paid Advertisement

Ambitious enterprises make separate pages for SEO and PPC advertisement. This is a logical step for online marketing using a mix of organic and paid  ads for traffic generation. A website's SEO page is configured and optimized for search, and it responds to targeted queries. While a landing page is configured to respond to a keyword placement that is not organic, but its presence is due to keyword bidding on the Ad platform.  

Smaller enterprises of professionals lacking vast resources or teamwork do not create separate web pages for optimization and ad strategies they adopt. For small businesses, a web page is optimized for search engines and the same is used in PPC Ads. But this approach though essential for small businesses with limited resources often leads to an incongruency that can mar the impact of optimization and dilute the impact of PPC Ads on the page linked. The problem becomes a greater challenge whence SEO and PPC are used together  to enhance response from the respective platforms and achieve the marketing goals. 

Most social media experts advise companies to use their resources on both organic and paid marketing strategies for one goal.   This practice is now followed by in-house teams and digital marketing agencies and the results have been fabulous. 

PPC Pages are designed to be be minimal such that they solve the purpose of the specific advertisement goal. Moreover, they may contain elements that are not present on the SEO pages like contact details and internal links to name a few. Unfortunately, there always exists a conflict between the SEO Page and the Landing page as they reside on the same domain or the website. Often there is a tug of war between SEO Specialists and PPC experts over these pages.     

As the page for PPC is not optimized for search, it can impact the SEO Campaign if not properly integrated into the link architecture. Due to thin content landing pages cannot attract organic traffic, and hence companies using a one-page approach need to be careful. As a matter of fact, in a one-page approach, it is difficult to integrate landing page factors, and hence it is better to optimize the page for search and use it for ad tweaking in minor changes. For advertisement purposes, besides CTA, extra graphics will have to be added and the title should be creative and align with the ad objectives. Remember in Google Ads a number of creative titles and meta descriptions may be used and they may not align with on-page content designed for search engine optimization.  

PPC Page & SEO Page Conflict & How to Avoid? 

It is very difficult to align elements for both objectives, and hence creating separate landing pages is the way out. In digital marketing, campaign teams do not want one page countering the other but the chances of this happening are much less as the page meant for Google Ads is not optimized. Moreover, the ad page may contain copied materials although this is not advisable since quality and relevance are key factors in Ads showing up at the top on the SERP. Secondly, the ad pages are not meant for search engines so most likely the conflict is automatically avoided. 

Any way to avoid a possible conflict the following suggestions should be implemented.

• Use the canonical tags to favor the page meant to attract organic traffic.
• No index the Ad Page
• Place Ad Pages on Sub Domains 

For the SEO Agencies everywhere, these are real-time issues and should be tackled with alacrity.  Both SEO and PPC Ads are becoming approach specific and even if they are executed in conjunction on page factors should be tackled separately.  

YouTube Google Audience Solutions

 Why Ads on YouTube? 

More than 2 billion users hang around YouTube in a month and around one billion hours of daily watching take place. From this, you can make out the potential of an advertisement on the platform.  More than fifty percent of the videos are watched on mobile devices. The secret is robust content loaded with diverse offerings. Log in for browser-specific interest.

Unlike watching on mobile devices Smart TV, Comcast and Apple TV recommend content for a better viewing experience. The phenomenal reach of the infrastructure and freedom to express along with the opportunity to earn is unique to this format. 

Next-Gen Solutions

The next-generation efforts are live streaming, VR 80 for virtual reality immersive videos with 180 degrees panorama, 360 videos or spherical videos,  YouTube TV, premieres for scheduled events, YouTube on TV Screens, stories by YouTube creators, YouTube go app to download videos for offline viewing,.

Advanced Audiences. 

The system pulls signals from Google search, Maps, and app downloads to predict who's most likely to engage with your brand and deliver results. The benefit is a fifty percent lift in brand awareness, forty percent in purchase intent, and 30 percent in consideration.

The platform is effective for the brand because of an extensive engagement or audience attention powered by Google data tools that have resulted in impressive proven results. The impact is magnified in terms of intent to purchase and perceive brands because the medium is both audible and visual. The combination is ideal for in-depth attention and perception of brand values to drive action and videos supersede all other mediums in marketing campaigns. 

The targeting is based on both demographics and intent for greater results. Brand awareness lift is fifty percent while that of consideration and purchase intent is 30 and 40 percent respectively. 

Measurement of ad performance is equally important and Google's Brand Lift is an innovative solution to measure brand metrics like awareness and recall. Subscribers get a clear data-driven picture through Google Analytics, Ads, the marketing platform, and Google search itself. Those using third-party analytical solutions can download this data for offline use. 

Using solutions provided by Youtube and Google Videos advertisers avail unique extra reach and recall. On this platform, advertising means engaging users during their high-intent purchase moments. Benefit from increased conversions, lift in the store visits for sales, and consideration. 

YouTube Audience Solutions

The ads are based on signals from search, the platform itself, and maps. The data is updated in real-time on every impression for targeting a realistic and relevant audience.

The platform offers demographic data and analysis:

• Economical Status
• Parenting Stages
• Employment
• House Ownership
• Education  

Data is collected from Google Survey and its other properties besides ad personalization data taken from individual accounts from the ads preference manager.

As per buyers journey choose Audience based on:

Awareness Solutions

• Demographic
• Affinity 
• Custom Affinity

Measurement is awareness lift, recall, and unique reach.

Considerations Solutions

• In-Market
• Life Events

Measurements are CPV, Views, and Consideration Lift

Action Solutions

• Custom Intent 
• Customer Match
• Remarketing 
• Similar Audiences

Measurement: Conversion Tracking, CPAs, Store Visits, 3 rd party media mix model, and Geo-Experiment (CPG only).

YouTube for Action 

The aim is to drive specific action from the platform. It comprises formats powered by smart bidding, intent-rich audiences, and from result measurement capabilities. 

More than 55 % audience complements their search with a visit to YouTube before buying. Forty percent of shoppers buy products discovered on this platform.

TrueView for Action

Skippable Format is meant to drive action with extension to lead form and website. Consistent call to action shapes this video Ad with end screen CTA for 5 seconds. Available bidding formats are tCPM for experienced and Maximise Conversions for newcomers. With this, you can reach an in-market audience. Trueview whence combined with a custom intent audience generates 30% more conversions than any other format. The custom Intent audiences are people who recently made related searches on Google. 

Measurement. An online visit and click lead to conversion within  30 days are counted as a click-through conversion.  The user watches for 10 minutes and converts within 3 days. It is counted as video engagement for smart bidding tCPA and Max conversion campaigns. The user converts after seeing an impression within 24 hours. This is known as view-through conversions. 

Store visit from TrueView actions visiting within 30 days after clicking on an element of the Ad or seeing it for 10 seconds. 

Read on YouTube Optimization 

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Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. He teaches Internet Marketing in Jabalpur.

He can be contacted at: 

pateluday90@hotmail.com

09755089323      

Google Ad Ranking and Auction System

 The Auction System Google Ads

Google ranks all your ads not only on the basis of the bids you have placed or those that have been generated by the smart or automated system but also by relevance. The signifies the impact of the technology which assures that your ads appear of the right meaningful and targetted terms. Even the visitors wish to see ads that are concomitant with their search. 

The auction system determines the placement on SERP or the result page and also the cost per click.  The ranking on the SERP is determined on basis of calculations called Ad Rank. The ranking determiners are:

• Bid.
• Quality Threshold. or Quality Score = (eCTR or expected click-through rate) (Relevant landing pace experience) (Ad relevance of match) 
• Context - search terms entered, searcher's location at the time ad is shown, the device in use, time, and other factors.  
• Ad Extension Impact.
• Ad and Website relevance to the prospective visitor.

For improving eCTR add highly relevant terms in your headline. Effective CTA, USP, time, and location-specific text. 

For Ad Relevance mention location and language besides relevant terms. To be more accurate add negative terms as well. 

Landing Page Experience should be a product-specific exact match and not broad. Add correct contact information and accreditations. Mobile-friendliness is also important besides contents above the fold for clarity.

The special second-price auction uses attributes besides the bid to rank advertisements. But not in the case of the standard second-price auction the ranking is based on the highest bid but then the highest-ranking ad pays only .01 $ dollars more than the second bid irrespective of the bid placed by the top rank. Hence if the highest-ranking bid is 5$ and the second-ranking bid is 3$ then the cost accrued to the highest bidder (5$)  ad is 3.01$. 

In this CPC (Cost Per Click) system you may end up paying more or less than the bid but within your budget of course. The advertisements that rank higher in terms of quality end up saving money. But remember an average bid is just an average bid. 

Quality Score

QA is an estimate based on your ad context, landing page. This can be checked in 4 columns in the Google ads interface a diagnostic tool available to all publishers.  

Automated Bidding Strategies

Setting bids is a complex task and most people prefer Google's automated bidding system which has proven to be an effective strategy for optimizing the performance of online Google Ads.   

You are quite likely to miss a conversion online if you do not bid efficiently. You are likely to miss out on action based on complex signals emerging from a complex customer journey.  

Hence automated bidding is the right choice for online advertisement specifically PPC. One has to use the targeted audience at right time with the right message whether it is to create greater awareness, encourage consideration and act to make a purchase.  

The feature is based upon machine learning since cross-referencing customer data with the context to make out intent is difficult for humans. Using the context and signals at the time of ad visibility or auction the bidding algorithms present a perfect bid to increase conversions.  The system incorporates signals already present with those emerging for precision bidding. 

Types of Bidding Strategies

Goal Visibility

Awareness Based is for certain queries at certain locations for increasing visibility. Target impression share makes sure your ads are meeting a specific impression share threshold for a specific location on the SERP at the top or absolute top of  SERPs. Used for brand awareness with terms that highlight the brand. 

Goal Clicks

Consideration-based Strategy optimize click with controlled spending. Thus you maximize clicks with target spend. You drive maximum click in a limited budget.   Maximize traffic with an extra budget. Target the upper funnel keywords which have the maximum assist potential for conversions.   

Goal Maximize Conversions

Conversion-focused strategies maximize conversion and for tracking actions post the click. 

Strategy Options

Maximize Conversions within your budget. No need to provide a specific cost per click (CPC), cost per acquisition (CPA), or return on ad spend (ROAS) target. 

Target cost-per-acquisition (tCPA automatically sets bids to help you increase conversions while reaching your average cost-per-acquisition goal.

Enhanced cost-per-click (eCPC): This strategy automatically adjusts your manual bid up or down based on each click’s likelihood to result in a conversion.

Use Case

Maximize Conversions within a fixed budget and don’t have an explicit CPA/ROAS goal

Target cost-per-acquisition (tCPA): Maximize the amount of conversions, without considering order value — such as lead generation and eCommerce businesses. In the case of a display campaign using Target CPA, you can choose to pay for conversions billing.

Enhanced cost-per-click (eCPC): for search advertisers who want to set the core bid manually or through third-party bidding tools, with an added layer of real-time optimization. 

For Display, this is for advertisers who do not have conversion tracking, use a third-party bidding system or insist on setting bids manually with an added layer of real-time optimization. Good for lead generation and online sales.

Revenue-focused for tracking the revenue or conversion value and wanting to maximize it at a specific return on ad spend target. Target return on ad spending sets bids to help get as much conversion value as possible at the target return on ad spend (ROAS).

They’re a good fit if you’re tracking conversion value and have campaigns that have at least 50 conversions in the past 30 days for Search and at least 15 conversions in the past 30 days for Display.

Read on YouTube Optimization 

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Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. He teaches Internet Marketing in Jabalpur.

He can be contacted at: 

pateluday90@hotmail.com

09755089323      

Types of Google Ad Campaigns & Youtube Ads

Display Ads: Increase brand awareness when users are browsing content they’re interested in online. These ads appear on a network of more than two million sites. 

Shopping: Promote your products, share details about your inventory, and boost traffic to your online or physical store. Display merchant name and prices. They are created from Google Merchant Center data attributes using the product information.   

Paid Search Ads: Drive action on your site when users are searching for similar products or services. They appear next to Google Search Results on SERPs. This type of advertisement is also known as Google Search Marketing.  

Video: Reach your target audience at scale and bring your business’ story to life. Ads on YouTube and googles network of sites and mobile apps. Pay only when people choose to watch the ad shown before their favorite video. They engage customers.  

APP Ads: App campaigns run ads in Google Play Store, mobile sites, apps, and YouTube. Add bids are automatically adjusted. You have to add the text line and your bid. Using these ads you can boost engagement, encourage app installs, and app actions like making a purchase or opting for a newsletter. 

Automated Smart Campaigns

Fully automated smart Ad campaigns are best suited for newcomers to the World of online advertisement.

Googles Ads can be targeted based on language and location, based on device, based on bid limit based on a daily budget.  Using Ad extensions links, phone numbers and location details can be provided. 

YouTube Ads 

YouTube has over two million monthly logged-in users.  People spend over 180 million hours a day viewing these videos over Smart TV while half of the users use mobile devices to view YouTube content. 

Google Video Partners (GVP): are videos played outside YouTube in apps, on the web & in games. GVP increase reach by 50 % over YouTube as a compliment. Outstream Ads with the sound off ads are only available on GVP preferred in gaming and news platforms. 

YouTube Ads are powered by Google Data insights and Advance Tools and it is one of the most engaging platforms preferred by businesses globally. Besides Advertisers benefit from easily measurable and proven results. The ads on YouTube have the highest viewability 95% and audibility 95% on the web.

Measurement solutions like Brand Lift aid in result comparison against the brand metrics and awareness recall. Advanced analytics offer a clear data-driven platform on wide spectrum channels online. The expanding suite of measurement solutions to include plug-in to the third party offline sales solutions and compare with goals achieved using YouTube Ads online.  

• 60 % of watch time is on mobile
• Ads are 3 times more effective on YouTube than on generic mediums. 
• Real-Time Data Update 
• Interaction with Google Properties Maps, Youtube, and Search
• Cross-Device Reach
• Connect Users based on Demographic Profiles 
• Connect Users based on Interest, Habits, and Purchase Intent
• Ads based on Affinity (passionate lifestyles, interests & consumption habits)

Targeting using Google Intent-Based Solutions 

• In-Market Audience actively seeking purchase
• Based on Life Events or Milestones 
• Custom Intent Audience who have used Google SERPs
• Remarketing Audience that has shown an Intent already 
• Similar or Custom Match Audience Likelihood of Purchase

YouTube 2nd Largest Search Engine

Youtube audience includes two billion subscribers There are 500 hours of video being uploaded every day. The statistics show the power of this social media site. It has become a major generation site for ads in terms of publishing and viewing. This video hosting site is now more popular than live TV. With over 30 million visitors every day it pays to publish Ads on this medium and more so if you are doing it in the right manner.    

YouTube Ad Formats

For Awareness 

CPM cost per 1000 impressions

CPV cost per view

vCPM pay $2 each time add is viewed 1000 times.

tCPA Target Cost for 1000 impressions

Format	Bidding Approach	Inventory
Bumper ads (6.0 sec Non Skippable)	CPM	YouTube and Google Video Partners
TrueView for reach (Skippable)	CPM	YouTube and Google Video Partners
Non-skippable in-stream ads	CPM	YouTube and Google Video Partners
Outstream video ads	vCPM	YouTube and Google Video Partners
Masthead	CPD or CPM	YouTube

TrueView in-stream	CPV or Maximize lift	YouTube and Google Video Partners
TrueView discovery	CPV	YouTube

TrueView for action	CPA and Maximize conversions	YouTube and Google Video Partners (beta)

Consideration 

Format	Bidding Approach	Inventory
TrueView in-stream	CPV or Maximize lift	YouTube and Google Video Partners
TrueView discovery	CPV	YouTube

Action

Format	Bidding Approach	Inventory
TrueView for action	CPA and Maximize conversions	YouTube and Google Video Partners (beta)

Bumper Ads: Stand Alone Video Solution they are 6-sec non-skippable in-stream ads for reach, frequency, and brand awareness. Ideally suited for visitors on the go with a short attention span. They have a high completion rate. 

True View: Skippable Ad Formats (Skip Ad Option)  

True View for Reach: Lowest CPM for Awareness and Recall (20 %)

TrueView in-stream for Consideration - 11 sec plus ads: View charged after 30-sec watch or till completion. Can skip after 5 sec. 

TrueView Discovery for Consideration: Viewer Need to Click to Watch

TrueView for Action :

Mast Head Marquee Placement: Runs on Home Page and Home Feed. For high-impact placement and awareness. 

Non Skippable Ads in Stream Ads:  15 sec or less. 

TrueView for reach (CPM)  Awareness

TrueView in-stream          Consideration

(CPV and Maximize lift)

TrueView discovery (CPV)Consideration

  

TrueView for action             Action

(tCPA and Maximize conversions)

Read on YouTube Optimization 

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Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. He teaches Internet Marketing in Jabalpur.

He can be contacted at: 

pateluday90@hotmail.com

09755089323      

Dynamic Search Ads Complementing Keyword Strategy

Keyword List Creation

Creating an extensive keyword list is exhaustive. You can track your brains do extensive research, or whatever there are terms you may miss. But still, in a campaign, you would like your Ad to surface even on relevant terms that you have not visualized. So what do you do?

Go for Google Dynamic Search Ads. But what are they?

This type of advertisement incorporates Artificial Intelligence (AI) in producing Ads. Customers find you using words and phrases which you do not comprehend while making a list using voice search and digital assistants. Of all the searches made per day, there are fifteen percent that are new. 

This type of campaign is centered around Google's understanding of your website containing many pages and then using the inputs it customizes and targets your add incorrect manner. 

Dynamic Ad Campaign

While creating a dynamic ad campaign, specify the pages, budget, and ad template. Using these features, the system responds to the searcher's query that matches your content and furnishes ads with URL and headline. This is an efficient way to cover ads using terms you may not have furnished.

Using information furnished, Google creates a theme or a category. In the landing page URL, you can configure the whole or mention strings to fetch results. You can target just one page with a special offer if you like.

You can also add custom labels based on feeds of specific URLS. 

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Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. He teaches Internet Marketing in Jabalpur.

He can be contacted at: 

pateluday90@hotmail.com

09755089323      

Seo Tools How They Work and Utility

SEO TOOLS

Publishers who claim magical seo performance or claim overnight results are probably selling spam tools. Seo tools are basically analytical in nature while some help in detecting issues associated with site and optimization.  and do help in website promotion 

Ever since search engine optimization has become popular a sort of ancillary industry has sprung. As your seo campaign proceeds you need collect results and analyse the impact of your work. Although performance metrics are already provided in Google search console and Google analytic more tools are needed for diverse set of work. Google the search engine company provides many independent tools which you find onsite to check website performance. 

We will analyse some tools meant for testing various apsects of a website here: 

Google Input Tool

https://www.google.com/inputtools/try/

Language Tool hence in the pane if you type in one language it will give an output in another language as desired. Hence if you type in English you can get conversion to Hindi. This is very useful tool for writers. 

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Google Page Speed Test 

https://developers.google.com/speed/pagespeed/insights/

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Page Speed Test Tool

https://www.webpagetest.org/

In order to understand page speed results and analyse it is necessary to understand web core vitals. These are new metrics that will be inculcated in  sooner or later in the ranking algorithms. 

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Google Mobile Friendly or Responsive Site Test

https://search.google.com/test/mobile-friendly

The tool also   gives insights if the site has failed the test.

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Google Rich Results Tools

https://search.google.com/test/rich-results

This tool is used to know if your site qualifies of rich results.  

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Google Robot.txt File Test Tool

https://www.google.com/webmasters/tools/robots-testing-tool 

A misconfigured Robot.txt file can impend crawling on your pages 

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For checking duplicate contents which is essential for good site performance on SERP copyscape is the best besides the Siteliner...It is also known as plagiarism checker.

https://www.copyscape.com/

SiteLiner

https://www.siteliner.com/

Site liner is helpful in checking duplicate or similar pages in a website

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Contact Me For Seo and Content for Digital Marketing! 

=============================================  

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Website Promotion Content Interplay & Importance

Website Promotion - SEO - Digital Marketing 

Without website promotion you will not get business from the Internet. Without content your site will not be ranking high enough on browsers or search engine SERPs you will not get business. This applies to professionals as well who are seeking response from the Net to increase their services or business. You may be hosting a website for any purpose it may not solve your problem without high ranking and for that you require SEO or search engine optimization which is part of Digital Marketing.      

There is another option for you and that is Google Ads or any other PPC. Well if you can afford or it works for you well and good. But promotion is a long term solution which you can add along with PPC.  Not everyone can afford Advertisements hence there is no option without SEO Campaign. 

Ethical optimization practices will fine tune your website as far as coding, architecture and user friendliness is concerned. It will also help in updating or re-engineering your website contents.  

In this blog entry we are discussing contents or rather algorithm friendly contents. Without good  writing ability you cannot provide promotional services and they have to be written with the user in mind but should assist the search engines to  decipher it for indexing and ranking.  Most important aspect of your site is to be visible to relevant users, off topic visitor with no positive intent in mind will only end up using the bandwidth which can be a costly affair.   

Content is a comprehensive word in search terms, you will only rank on what you mention on the page unlike before. In earlier time you could rank on any term which your anchor text promoted. Not any more after incidence of Google bombing.  Hence before making a long list of terms to rank on make sure what your write up is speaking about. This is not a disadvantage since search has to be on topic and focused in order to  deliver. 

Remember there are lot of metrics that the bots use nowadays to index and rank. But contents and authoritative links are important. What importance the latter holds for ranking should not concern the webmaster since one major advantage of link building is getting referrals. Yes there should be a conjoint effort and include both ethical optimization and referrals. The latter helps you reach out to the customers or clients bypassing the search engines. In the current scene content should be focused on not only that meant for web pages, but also whence you are writing to create a link. If done well both efforts can lead to natural organic growth which the SEs prefer.  

If you write naturally than Semantic terms would flow in your write ups and this would help avoid infusion of search terms beyond reasoning. If a percentage of keyword is unnaturally high than you may be shown the door or the ranking for that term may plummet.  

Why Contents? 

Well contents are conversations more in use than attributes like videos, images or graphs. And this will remain. Users or visitors to a site seek answers to their query and that is best provided by contents followed by the other attributes mentioned above. Users seek quick answers to their query, and  optimization brings them the most relevant answers to their query via blog, website, videos, images, graphs and knowledge panels.    

Hence pay attention to what has been penned during the SEO Audit, wean out duplicate or repeat information, copied write up and come up with what is most relevant to the user's query. 

Webmasters

As webmaster you will not be effective until unless you learn all aspect of writing for search engines and users the latter being the most important. Hence begin practicing now if you have not yet done so, practice daily till you achieve perfection. The contents will help in Digital Marketing whence you promote them on many social media sites. Learn to  write compulsive and catchy slogans or call for action sentences. Be versatile in search engine optimization technical and content wise.     

And while you are at it learn to format and plan user friendly "UX" web pages so that the readability also increase and so does goal conversions.  

Remember a website is an investment and it has to be boosted by regular promotion. Hire a professional if you cannot do it yourself without hesitation. Businesses seek all venues for opportunities and the Net is one one them. A big one with bright future.    

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

  

Google Search Console - Features

SEARCH CONSOLE

The aim is to get more search traffic by optimizing your website for better performance.

The search console is of immese help to quickly diagnose the site as well as to guage the performence. Hence after verification of your site the facility starts collecting data regarding various aspects of the site.

Some of the features are:

Overview

This give a sketch of performance, site pages and those with errors. You will alos find a mobileusability report with number of pages mobile compatible.

Performance

The main assessment is that of numbers of queries the site has reponded to and the clicks and impressions. The latter is how many times the site appeared on that keyword but not clicked.  You will also find out total clicks and total impressions.

Different metrics can be seen by changing the report preferances by clicking the tabs above. If you explore this option well you can change the dynamics of the reports as per your need.

URL Inspection Tool

By using this tool you can assess the performance of individual site pages. This was earlier named Fetch As Google and is now replaced by URL Inspection Tools. Pages could be resubmitted for indexing if changed. You can also discover the mobile friendly status of each page.

Index

Coverage offers site report about indexing

Site Map ...Add your site map here for reports from Google.

Get Mobile Usability Report Here.

Manual Action & Security 

Get a prompt on manual action required for security issues faced by the search engine.

Links

Get detailed report of internal and external links here. There is an option to download reports as csv or Google sheets. This is the best tool to analyse your search traffic.

XML SiteMap

The best way to utilize Search Control is to add a XML SiteMap and keep it updated regualary.

More on Search Console for further reading.
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Uday Teaches Digital Marketing at Jabalpur
He provides SEO and Website Contents in English.
Contact: pateluday90@hotmail.com
Mob: 9755089323

Understanding Search Console Adding Property

For site owners seeking a robust response from the web it is important to understand the site functions and its performance in SERPs. This valuable information provides insight as well technical performance of the site. The webmasters appointed by site owners can hence fine tune their websites and rectify technical errors present. 

Earlier known as webmaster tool the utility is known as search console nowadays. The site owners usually connect their websmasters or search engine optimization specialists with search console so they can log and to read the insights and rectify technical error if any.  

This is an improtant webmaster tool and should never be neglected by webmasters. 

Adding Property

When you log into the search console you will get an option to add your property. You have to add the URL of your site and then the next  procedure is to verify the website by adding a code in the head section. Adding a meta tag is the best way to verify the site and you just have to copy the code and paste it in the head section. Once you have done the needful go back and click verify. It takes twenty four hours for the verification to complete. 

Once added properly your site will start recieving data. You will also receive notifications from Google if there is some error on site. 

There are other options which you will find in the link below:

Adding Property in Search Console

Remember you have to verify both www version and non www version of your site seperately depending upon which form you give preference to in the search console. In this console you can add your partner as administerator and webmaster too albeit with limited control. Generally webmasters look after search control and are accorded full permission.

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Uday teaches Digital Marketing in Jabalpur
He provides SEO Services & Website Contents in English
Contact: pateluday90@hotmail.com
9755089323

Creating an Ad Group & Text Ad in Google Adwords

Sign in Google Adwords and create a campaign. The net step is to create an Ad Group based on a campaign you have created. 

Next name the Adgroup and then fill in the details like the default bid you will place based on your currency. The next step is to fill in the keywords in the empty panel that follows. Place broad match and exact match search terms along with exact match phrases. Also add stand alone words which combine to make popular phrases. Place one phrase or one word per  line. 

After you have created an Ad Group the nexdt step is to create an Ad. 

Creating A Text Ad

Whence you have created a campaign and added an Ad Group under it you will get an option to create an AD.

Add the Final URL correctly since this is where the Ad will land the visitor to. 

They you have an option for Headline 1 & Headline 2

Remember write a title that will attract attension as well as tempt the visitor to click. You will also get an option to describe the AD. In both instances you need to be creative and add keywords wisely. The write up should be focused and should inform about the product, services etc.  Information, features, benefits should be explicit along with appealing call to action.  Do write the call out which will further create an appeal to the visitor. This option will appear whence you have saved the Ad. At the end you will get the Ad as you have created or a compact one. Choose.

Call Only Ad

This Ad leads the visitor driectly to a moblie call. Here you have to add the location correctly and the mobile number. There is an option to target the defined location as well as customers searching for the product/services in another location.

Adwords offers lot of options which you have to fill in properly to create a highly targed Text or Call Out Ad.

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Uday teaches Digital Marketing in Jabalpur
He Provides SEO Services & Website Contents
pateluday90@hotmail.com
09755089323

Google Adwords - Setting A Campaign!

After creating a google account you can search for Adwords site online sign in and enter. This will lead you to an interface which Google is constantly updating. 

Google Adwords is a pay per click advertisement interface from Google and offers multitude of features ranging from creating campaigns, Ad blocks and then fine tuning the whole campign in order to get the best results. Remember Adword campaigns may be large especially that initiated by big companies...but you can set a limit and run as per your budget.  

Hence upon entering create a campaign. There is an option for creating a new campaign for starters. The new campaign panel offers option to set you Ad goal. Are you advertising for website traffic? Brand Awareness? Sales? App Promotion? For Leads? You can even set a goalless campaign. Hence depending upon the nature of your campaign you would click on the suitable panel. 

For Ads on Google.com you would choose the panel which is labeled as SEARCH. This further gives an Ad option to be visible on website, phone call, store visit or apps download.    

The Adwords features are comprehensive and require intense involvment to fine tune your campiagns but nevertheless learn more feature and youtube tutorials will help a beginner.

The ads coverage is wide and you can advertiseusing Gmail where is a link to landing page is pasted. Or the Gmal Ad itself expands with the message. You can also link the Ad with Merchant Account thus enabling product data with the campaign.   

Using the Display feature you can initiate striking Ads to display on stores, in apps and online. There is an option for using standard or advanced features the former is for beginner. However if you wish to control the display of Ads using many aspects than you have to go in for advance settings.  

Ads are also shown in Youtube videos and are charged whence a viewer watches an Ad for atleast thirty seconds. 

Whence you click on the panel for the goal you have chosen you will contnue to get options till the final goal is set.

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Uday teaches Digital Marketing in Jabalpur
He Provides SEO Services & Website Contents
pateluday90@hotmail.com
09755089323