Commercial Seo Tools - Ahref

Ahref Seo Tool 

This commercial tool has many features related to Site qualities and capabilities. Following Features make this tool very popular:

• Site Explorer
• Site Audit
• Content Explorer
• Rank Tracker
• Keyword Explorer 

This all in one tool set comes with tutorial or learning material for effective implementation. One week trial costs $ 7.  It also boasts passionate community support.

The metric that the features enlist support organic Seo and help increase ranking and thus lead to high traffic. Most of the web masters find the tool indispensable. 

Ahref = Tutorial Link Building  

Ahref= Tutorial Keyword Discovery

Associated Keyword Tools

Keywords Anywhere

Ahrefs Keyword  Explorer  

Google AutoSuggestion Tool

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Image Optimization for Seo & Visual Search Using eCommerce Portals

Often neglected by web masters, image optimization is a key to website optimization. It has assumed greater significance after weight-age given to core web vitals by Google. Images play a major role in enhancing user experience which is vital for success online. 

Though less complex and time consuming than the rest of optimization exercise it plays a major role in garnering traffic from SERPs. Visual search is growing by leaps and bound people search using photographs as lead in the image search section of  the browsers. 

Billions of searches take place using them and the importance has increased with the proliferation of eCommerce sites in the cyber space. Optimizing photos on your website will enhance user experience, reduce poor performance as far as web vitals are concerned besides increasing conversion through enhanced engagement and higher ranking. 

Website owners and some web developers add pictures as if to fulfill a formality. On the contrary this is a serious aspect of web development. Relevant images accord a greater meaning to the content and attract buyers in eCommerce sites.  Attention should be paid in sincerity to visual attributes of a web page and photos besides video are essential for a complete page experience.   

Availing good pictures is a difficult task and often relevant free ones available on Internet are not up to the mark. Hence a professional approach should be in place to acquire the valuable visual attributes.  Buying them from stock photo sites is the best option for general images while a photographic stint using services of a professional lens men for topic specific images should be carried out. 

Compression 

After acquisition images should be compressed without using quality. Google Squoosh , Tinyjpeg and Adobe Photoshop have proved to be worth their salt as far as compression is concerned. The light images in latest formats enable swift downloads  on browsers and this is gauged by search engines as good for user experience and hence good for higher ranking. Adjustment should be made without compromising quality or resolution and Squoosh offers a preview that helps in minimizing the image to right size.  

Once compressed pictures added to a page should be defined by their height and width, Whence dimensions are mentioned the photos load separately from contents mitigate bad experience if they load slowly.   

URL Naming 

A responsive URL structure performs very well on SERPs and keyword driven approach should be followed whence naming an image.  The name should explain what the image stands for clearly to the users and the search engines. 

Alt Text

Adding Relevant alt text is very important and helps the search engines to understand content which is essential for indexing and ranking. This should used for keyword spamming rather used as description which also acts as screen reading tools for the visually impaired. Alt text should be contextual and exactly describe the image. They are automatically embedded in the HTML of the web page and are easy to add using a suitable editor.  Never use long sentences are use natural phrases to describe whenever possible.  Remember search engines calculate the incidence of a keyword on a web page and too many added artificially would be spamming.  

More on image optimization 

Storing images in  directory structure. Best is to create silos or specific directory to store images this will help create a topic specific identity which will help search engines as well. 

Create an image sitemap and add it to the web pages. 

Create structure data for images in a web page. 

These techniques are of immense help in case of large portals especially eCommerce sites. 

Save images in next gen formats for better performance.  There are many formats available for saving images but most suitable is JPEG. Newer versions of JEPG format are available as JEPG 2000 and JEPG XR. The next gen formats support multiple color formats as support for HDR Imagery which stands for high dynamic range imaging.      

Finally test download speed on tools mentioned below

1) https://www.webpagetest.org/

2) Google Lighthouse 

3)https://www.dareboost.com/en

For Visual Search Use Google Lens

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

White Hat Seo for Ecommerce Sites: Must Read

 eCommerce Portal Optimization

eCommerce sites or portals are usually large, they sell long list of products online. These are intensely designed and are capable of according a three dimension view of the products being sold. The portals maybe dedicated to one company or may be marketing hundreds of products as in case of Amazon or Flipkart to name a few.  Secure online payment systems facilitates instant payment which is the mainstay of purchase on the Internet. Online payment is a boon for both B2B or B2C business since instant purchase becomes possibly. For the eCommerce company secure online payment systems or electronic fund transfers attract a large number of customers and the instant purchases help in augmenting the turnover.       

Coding

In the back drop or back office a large number of programs facilitate display and transactions like the content management systems (CMS) and inventory management platforms but these are not subject of search engine optimization their function depends upon the technical service providers which keep the systems running.   

Taking into account a mid sized eCommerce website the search engine optimization needs intense involvement by webmasters not only because they are large but the complexity of site design needs thorough understanding of the platform.

During website promotion most of the optimizing techniques applied are the same as in case of smaller websites but here the work load quantum becomes four fold. Though the basics remain the same a major impediment can occur during indexing if the robot.txt file is improper hence regular check on the search console is mandatory. Any instruction regarding indexing and caching should be carried out expertly. The search console facilitates in discovering as to how many pages are being indexed and this has to be followed using the corrective path. Most of the time the scripts on boards are the cause of this malady and removal usually helps in indexing.   

Use of  response codes 301 and 404 should also be kept into consideration as there may be structural changes in the portal time to time especially if the product list is long. One should avoid using absolute link pathways since they make the pages vulnerable to infectious elements. Using a relative path is much safer. 

Google Tools   

In eCommerce site the website architecture need follow a smooth path or create a funnel which takes the visitors in such a manner  that he encounters desired products without too many clicks. You can check this in Google Analytic. This Google tool becomes imperative in case of eCommerce portals not only to realign the architecture but also to understand many dimensions of product pages that influences the buyers. Demographic details in the tool will help in gauging the characteristics of the audience which is very crucial in understanding the demands and thus the trending. Understanding market dynamics using this analytical tool leads to better grasp of audience profile and desires and thus higher sales.         

The analytical tool is also of immense help when an Adwords program is on going the analysis of market dynamics makes better uses of implementing the terms being selected and placed for bids. This tool is indispensable for running PPC Ads. If used expertly primary and secondary dimensions along with many variables facilitate accurate picture of  demographic factors in play. Using various sections we can also discover indexed pages and their popularity. Poorly developed pages can lead to low ranking on the SERPs hence this tool is vital to gauge the characteristics of a page.     

Website Aesthetics & Essentials  

The pages have to comply with search engine guidelines in order rank high on SERPs. The page essentials are unique descriptive contents. Please note anomaly may arise whence we use CMS and lot of pages will turn up with similar product descriptions, titles and meta tags. This has to be rectified by the web designers upon instruction from the webmasters. Unfortunately some website owners do not understand basic of search engine optimization and the SE guidelines. Even page contents often carry similar paragraphs which dilutes their authority and can get them penalized by search companies. These are actually on page factors which should be rectified before the off line campaign begins. Contents should be descriptive as well as persuasive in order to make the visitor spend time on the site and eventually make a purchase.    

Image optimization in case of eCommerce sites is very important since they have to download fast and without a hitch. Compression works fine but it does take off the sheen from the image hence light weight images should be obtained right from the start of product photography. The quality should excellent and the pictures should be true to real life - no cutouts will work mind you. These factors play an important role in conversions while the visitor is onsite.  In an eCommerce site there are no quality concessions be it in design and development or optimization usually designers and webmasters or seo consultants charge higher. There are no cheap solutions online.   

Site Search & Ranking Metrics

Implement product search through a box on each and every page. This facilitates quick access to product line. Remember visitors are impatient online and like to skip through whatever arrives belatedly or does not appear to be of standard or quality. Fast escape from web pages will lead to higher bounce rates and spoil your ranking on SERPs. 

Web Core Vitals 

Take assistance of the known web developer in order to make the site responsive since product search on smart phones is the norm these days. All vitals should be taken care of so as not to mar the user friendliness or UX. Heavy images, hindering scripts all impact website download or stable experience for visitors. Remember bounce rate is one of the important metrics used by search engines for ranking thus higher the bounce lower the rankings.     

Site Maps

Use both HTML and XML site maps, the latter is for search engines while the former is for humans. The sitemaps have  to be frequently updated visitors also use them for accessing pages or products they like to seek. The maps should be placed on each page. 

Add Structured Data 

This is one aspect that all search engines like Yahoo, Google and Bing are able to factor well using their algorithms. Sometime content is not able to elaborate properly the details of company or establishment this is where structured data place in the <head> section helps for better.   

Off Page Optimization 

This can be a laborious exercise. Place your site on GMB and local directories as well as create quality back link for each and every page. Please use quality content to create links since many will have to pass editorial scrutiny before being accepted by search engines. 

Although content wrapped links are the best but nothing like the site accumulating natural links. This will depend upon the website contents besides other attributes and finally the site usefulness or utility on SERPs. Links are useful as referrals as well and for this you should set up a campaign.Create Pages on FB and LinkedIn and promote them actively. 

Promotional Techniques and Social Media Participation  

Do not submit to directories or resort blog comments. If you come across niche directories use them rationally. Forums can create authority as well within the scope of guidelines else you will be banned from the site. Social Media Profile links will not offer off page seo benefits but SM participation will yield riches by increasing popularity of the site and reputation.  Regular blog inputs and visual contenting will be of immense help. Remember duplicates and copy cats are no no. If there is a company blog relevant to offerings it should be linked to the eCommerce Portal. 

Hosting        

Stable hosting with advance security features is a must. Frequent outages is a characteristics of poor hosting.  Gauge  the portals space requirement and the good enough bandwidth before finalizing a package. The bandwidth for high traffic websites has to be frequently enhanced.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

SEO: Site Maps Most Ignored Website Attributes

Most of the sites made by amateur are weak in attributes that are essential for good user experience especially contents. Haphazard copied contents are common since many web designers do not bother to hire a web content writer or pay for the write up. 

Site Maps

Another ignored feature of web development is the site map. Most sites do not have an updated site map embedded and this lacunae is due to negligence by cheap web designers. The site owner have no idea how much they will lose from this negligence and many do not bother. Well if you do not wish to achieve good rankings for high traffic on SERP than it is okay you may be happy with your site being good enough for reference? Well yes if the visitors like it and gain information from and no if they find the site useless. 

For large websites it is imperative to have a site map embedded or linked. The purpose of a site  map is for facilitating indexing by search engines. The other purpose of a site map is to facilitate the human visitor. Hence both attributes are essential and the search engines include them in their indexing and ranking metrics. 

Two most widely used site maps use HTML and XML the first is for humans and search engines as well and the second is for search engines. Those webmasters with no knowledge of  programming can use online softwares to download a site map for their site. It is that easy and both HTML and XML site maps can be generated from the tools online. 

But site owners and webmasters have to constantly update the site maps for better performance. Hence new URLs should be promptly added and defunct ones removed.  There is an option in Google Search Console to constantly inspect the site maps use it. Always check for missing URLS on the site in order for it to be properly indexed and ranked. 

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Uday provide search engine optimization service and Digital Marketing. He write website contents in English.

Uday teaches digital marketing in Jabalpur Classes.

He is a writer and writes on websites and blogs for clients. He is experienced and affordable. Contact: pateluday90@hotmail.com

Mob: 09755089323

Search Engine Optimization Failure due to Structural Faults in Websites

As a Website Owner You Should Know all This

Web designers rarely care about optimization elements in the designs. This is not totally correct for those with SEO understandings and regular touch with the SEO consultants do care about elements or attributes that would help the site in ranking and win on the social networks.  

The first element and that which is of utmost importance is of course the link architecture. Search engines index and rank a website using standard calculations of hundreds of metrics they are able to decipher or concur from the website visits time to time. The algorithms like to run through the portals in an orderly manner with ease.

Website Link Architecture

The link architecture is arrangement of pages in an orderly manner. The funnel should create a logical graph depending upon the descending scale of importance to the visitors and certified by the funnel graph as we see in the Google analytics and that of other search engines. It should lead to the right end or conclusion example contact page, booking page purchase page, etc. 

Hence the home page would be the first page that a user would often land upon in an architecture of website this is given the greatest importance in the link architecture until unless it is a doorway page.

Another delimitation of home page being relegated is if the page is purely introduction in nature. Then it is somewhat relegated vis a vis a page with detailed information with an option to click the action button. Anyway in all cases it is the most prominent page from which all other pages are linked incidentally the Home Page is the most promoted page. Hence this should make things clear about the doorway pages they should be avoided anyway search engines do not appreciate them. 

All the pages be they information or functional pages should be linked to the home page. These should be placed on the top links in a series depending upon their scale of importance:

Home.2.3.4. contact...booking..testimonials, reviews...thanks. The pages post home page are also called internal pages.          

Additional information to be added are usually on two tier in form of html pages, pdf, articles etc.  They should be linked from topical pages or extremely relevant internal pages. Linking to other websites should be avoided even if you own them especially if they are placed in same folder in the hosting space.

Website Contents

Contents to the pages are most important and pages with thin contents are not appreciated. Meaningful and relevant, the contents should be well written without any blemish. The formatting of the contents is important as well for they inform search engines about the importance of the paragraphs as well as of the relevancy. Do not include contents which are not at all related. If the contents add to greater but related information then add them in 2 tier. 

They keyword saturation is important when writing contents for the websites. Spamming is not at all appreciated and your page will be pushed lower down the rung. H 1 and H2 tags should be used frugally usually H1 is the first tag which means important content is placed highest on the hierarchy or arrangement ...naturally. Tags are used in titles and usually H1 is used only once. 

Place contents in quotes if they are suggestive of greater thought or opinion. 

Avoid duplicate contents or similar contents use canonical meta tag if similar or repeated contents have to be used. Duplicate contents copied from other websites is a sure shot failure bound.  Hire a good content writer!

Attributes

Add videos, graphics, and images which are related and use descriptive alt text without fail. Do not keyword spam here as well a warning since the temptation is great.  

The text to background contrast should be appreciable and distance between links should not create a cluster separated by appreciable distance.  

Add indexing and follow option in the meta tag without fail in each page. Leave the robot.txt file empty or add page exclusion instructions without errors.   

Add both HTML and XML site maps and regularly updated. in coding replace index.html with absolute URL on all pages. Some scripts are not properly negotiated by search engines avoid them. Make sure all the pages except those with noindex/nofollow are crawled by the search engines. 

It is wise to be in Google Search Console which will help discover discrepancies and anomaly in site performance also place Google analytical code and connect it with the search console.
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Uday provides SEO and Internet Marketing Services. He also provides website contents in English. He teaches Internet Marketing in Jabalpur.
Contact: pateluday90@hotmail.com
9755089323

SEO: Why Sudden Traffic Fall?

Why does your rankings and subsequently the traffic fizzle down one fine day? 

Well for search engine optimizers this is a big set back and lot of questions asked by the client has to be answered. 

Well if this happens firsts inspect the whole site do you find some elements missing especially the title tag and the meta? Is the content missing from some pages? Subsequently check the whole ranking chart in order to find in which terms you have rolled down. A major error could mean downslide in very large number of terms. 

Then move to the search console to find out the number of pages and which one have gone out of index. Inspect the Crawling through the attribute and use Fetch as function for each and every page.

Check pages for noindex meta if wrongly inserted. Also check the robot.txt file if wrong command is present...this can happen during the edits or can be a mistake made by the web designer. Discuss with him.  And yes check that Google Analytic Code is inserted properly in each and every page if the rankings seem to be unstable.

I hope you have been frequently taking care of broken links and 404s! 

Major changes to the site during redesigning can occur by error or by intent. Keep title, meta and content stable in the new format and see that the link architecture remains stable as well. As a regulatory measure site changes, migration etc should happen under your supervision strictly!   

Unprecedented errors can creep in the designing and coding, aspects that are being handled by web designer...which is most likely to be. Also go through the site to check for proper search terms being in the alt tags. Keep checking the download speed of your pages and the mobile friendliness.

Also keep in reckoning the performance of your web host....has the website had a stable performance due to good hosting. Also check for malware using a good anti-malware and antivirus.

Another crucial aspect is to check for ads above the fold. In their greed clients often insert Ads above the fold which is going to invite a sure shot penalty.

Also recheck if all the aspect of the website are following the search engine guidelines I mean the current ones. This is done to be assured of penalties that the bots can subject your site to and also check for manual penalty...often Google will inform you if that has taken place. 

Check you link profile thoroughly and use Disvow tool to remove any suspected external linking.  In case of a major drop do send a reconsideration request to the admins. Keep in mind link building in the present context is driven by quality and not quantity. Cheap links are a disaster for SEO practices there is no doubt about this anymore. 

Sometimes authoritative external backlinks may go missing if the provider has placed your link in archive or simply removed it and the content associated with it...as a matter of policy. You can request reinsertion but it is better to keep building qualitative links as a SEO measure. Do not be dependent upon few links.

Check always for duplicate content and all you pages being on site. Sometime site owners having many sites can insert pages from one site to another meaning the same page is within the architecture of each site. Each page on a website should be unique the solution is very simple. 

Sometimes due to some arrangement with a vendor or an agent your site content could be placed on his or her site with the know of the webmaster. In this case if the bots construe the content on the agents/vendors site as original you are doomed. Do not place your content on another site come what may. Ask your content writer to keep busy and churn contents for placement elsewhere.       

Complacency sets in whence you begin generating high traffic for your client site. This is one step close to disaster to frequent SEO audit or check to remain stable.

Find out if major algorithm changes have been brought about by search engines. If so learn to enhance your SEO technique accordingly.

Ranking and Traffic is never stable so as a webmaster always be on alert.

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Uday provides optimized contents in English for websites. 

He provides Digital Marketing Services(SEO).

He teaches Digital Marketing in Jabalpur
Contact: pateluday90@hotmail.com

Mob: 09755089323  

Nitty Gritty of Technical Seo For Better Site Perfromance

Being a practitioner of content based promotion techniques, I am not a programmer or a technical person, but here I wish to inform you that technical aspects of website tuning are important. These action fine tune the website and can be executed with the help of your website programmer or designer. 

Technical SEO practices enable fine tuning of the code and scripts which may be preventing the SE robots from properly crawling and indexing the website. SEO provides solutions such that all targeted content pages are smoothly crawled and indexed by the crawlers.   

If you use the Google site operator site:xyz.com you will get a whole list of pages that have been successfully indexed by the search engine and have found a place on the SERPs.  You can discover these pages by logging in the search console as well. The pages which contain <noindex> in the meta will not be indexed and so will the pages which have been excluded in the robot.txt file. If this is by error please rectify it with immediate effect. 

Dynamic pages can sometimes use too long to respond and may not be indexed properly due to time out issues. 

For some reasons if two pages exists on a website make one canonical in order to avoid duplicate issue.

Session IDs where the server serves same content to the different persons using a changed ID where in a number is added to the URL path. This can cause a duplication problem and the page may be penalized due to confusion caused. 

This problem can also occur due to URL parameter of filtering on eCommerce Site thus producing  the same page content with a different URL.  

A wrongly placed redirect could also cause problems discuss with technical guy in your team. 

Due to some error the page not indexed could be wrongly responding with 404 code. 

Fetch As Google

If the on the search console the number of indexed pages shown does not match with total number of indexable pages in your database you have a crawling issue. Use fetch as google to ascertain the indexing.  

Making A Site Mobile Friendly 

This activity makes the site flexible enough to be show on mobile screens and the changing on link architecture including spaces between the links plausible. 

Create acceptable spaces between the links. Make the size of the font readable. Also the contrast between background and text should be appreciable.

Set up a view port in the meta which instructs browsers to resize according to the mobile screen.

<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, minimum-scale=1" />

Increase the site speed by optimizing images making them lightweight for images may comprise sixty percent of website weight.  There are many tools that enable online compression. Search on the Net. 

Compressing codes. By compressing codes the website become faster and that helps in user experience or UX as well as decreases bounce rate and hence increase conversions. The two ideal tools for compressing scripts. html, etc are deflate and Gzip. Compression is subject to acceptance by the server.     

For those who understand coding and server programming or management. Here is link offering details of how to compress files for websites .

Also use minification to remove unused elements link comments, variables, formatting and function names all that are used during the programming or are not needed at all. 

Read in detail: Technical Seo 

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Uday provides Internet Marketing Services (SEO)
Write Contents for Websites in English
Runs Digital Marketing Classes in Jabalpur

Contact: pateluday90@hotmail.com

Mobile: 9755089323

Essential for New Website Owners - Must Read

In today's World you are nowhere without a website if you are a professional, businessmen, service provider, artists or any profession that matters. Hence you should own a website if you do not get one now before your competitors beat you...or you become a non entity online.    

Online presence is a must in this Internet Era. The other alternative is a blog, well if you are a blogger you need to have a customised blog or you can use blog providers like Blogger, Wordpress or Typepad. There are more but these are most stable. 

It is different from owning a website than having a blog. The latter is for writers who are good at it with a mastery of their subject. In case of website you can hire a professional writer to fill in the contents while in case of being a blogger your inputs have to be regular with optimised contents and possibly in an anecdotal manner. 

Website Attributes: 

Domain

Whence you decide to own a website you have to first register a domain this will be done by your web designer since you will need one. Choose a domain pertaining to your brand if you own a company. Choose a domain using profession based keywords with your name in it if you wish. The name should be easily memorable and include only two or three words. Do not register a lengthy one. Your domain should be National Level like .in or co.in or co.uk etc. This will help in local or countrywide search.   

Th domain should be in your name and the address mentioned should be yours. Be very clear about this.   

Web Design 

Website development is usually a quick fire job for those who do not wish to invest properly. Well web development is a professional task with many essentials that have to be part of it. Be wary of aesthetics whence finalising a design. No cheap stuff, take your time and discuss with the designer what should be delivered. Take help from someone you know who can assist in this matter or trust the website designer. But just do not accept anything. No cheap stuff! 

Contents & Images

Well written contents are a must they should be informative and unique. Not a copy beware! Hire a professional website content writer. 

Proper content creation would contain all necessary relevant topics with a hierarchy based structure. The main pages should contain information that is most important and relevant.       

Properly formatted with use of paragraphs, sub headings and headings. The images should be optimised, light weight and of high density. The image should add to what the contents tell. 

The main page should summarise the offerings and should contain main search terms limited to three or four percent. Each inner page should have relevant contents of at least 250 words with search terms limited to three or four percent. 

Link Architecture 

The whole collection of pages should form a user friendly easily navigable architecture. Proper link architecture will contain short URLs embedded with relevant keywords. Relevancy is very import for a website hence one should not waver from the topic. 

The website should contain proper address and contact particulars like email and phone numbers. For exact geo-location be precise. 

Hosting 

Ask the designer to provide quality trusted hosting for your site. This will result in no outages or incursion by malware etc.  

Essential 

Always hire good web designer, an Internet Marketing expert and professional content writer. This is one time investment do not economise.  

Just keep in mid these basics and the end result would be grand.    

Web Hosting

Where does a website and all its part reside? This question should be asked by all website owners. Few owners pay heed to it and are hence entirely at the mercy of web designers and developers.  You need a good hosting space which is well protected against invasions and is stable 24/7 without any outages.  

The websites are hosted on hosting servers with enhanced attributes and capabilities. There are many types of spaces available on sharing or dedicated bases. 

Some company offer tools online for users to build website for their purpose. For domain they are allotted a sub domain as per their preferences. Some template suppliers allow users to build website and accord their own domain name. Though such companies offer advance tools and facilities for users to build their own website the functioning and seo friendliness could be limited.   

A collocated hosting means to purchase and control web server at hosting service provider company. You can install or add scripts or applications you prefer as advance features since you have full control over the space.   

Some hosting space make it possible to host interactive pages this is known as ASP hosting service.

The type of servers the hosting companies provide varies they usually provide Window or Linux servers. While the servers function well enough to host website the difference could be a personal choice necessitated by features required and the cost.       

Hosted website is made, controlled or edited using the control panel with complex features. The FTP access can also be created using the C Panel. While C Panel can make advance editing difficult the FTP or file transfer protocol features enables one to download pages, scripts, etc on personal computer using an FTP Tool. The website can then be fully edited using advance editors.    

The hosting services offer different types of plans depending upon space required, bandwidth,  hosting type, email and other advance capabilities.    

If your computer is equipped with WWW hosting software and your ISP permits you can host website yourself. But keeping in mind the complexities of hosting requirements you should use professional services. 

A Mobile Friendly Website

If you run through a mobile friendly test tool you will instantly know how you will fare on the smart search. With tremendous popularity of smart phones mobile search has become a norm and has taken over a large percentage of search share on the Internet.  

Being smart operators search engines are quick to acknowledge this fact and in their guidelines they have added attributes that makes a site mobile friendly. It is essential to make a site mobile friendly a not very difficult proposition. you do not have to make another site for this just some changes in the desk top version will do. Call your web designer and ask him to make following changes.   

The text should be readable hence it should not be too small.  

Content should not be wider than the screen

The designer has to set up a viewport meta tag. 

<meta name=viewport content="width=device-width, initial-scale=1">

(This controls how a page is displayed on the smart phone. Viewport simply controls the width and scaling on any platform used for viewing the site. The control is achieved by passing on instruction to the browser how to display. )    

Clickable elements are set too close. 

In compatible plugin (Probable for sites made using Wordpress.) 

Implementing these changes will make your site easy to read on the smartphones. Another important aspect to consider for mobile friendliness is the download speed which incidentally is also applicable to desk top search.  

In the mobile version arrangement of contents may be arranged in a different manner. This is applicable if you have a mobile version separately made. Though in both format the contents remain the same in mobile version they are arranged differently. 

Adopting a responsive website theme will do away with creating sites for different platforms. Contemporary third party themes can easily be modified to suit usage on smart phones.  

Albeit this is a web design or technical seo issue webmasters should be aware of this technology. They can instruct the web designers to make the necessary changes.   Google provides with a tool to check the website's mobility issues. 

Google Mobile Friendly Test Tool 
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Contact Live Web Service

Gearing Up Your Website

When gearing up your website for search engines then have a serious peak at it first.

1) Does it has a look and feel that is soothing and justifies the topic?
Does it create a trust in your visitor?

2) Is it bogged down with unimpressive heavy graphics that take an eternity to load and the visitors leave in frustration?

3) Is it bogged down with confusing number of links placed haphazardly? Hence is the navigation user friendly?

4) Does the site talks only of sales an advertisement with no quality content? Does it communicate properly with the visitors or prospective buyers?     

5) Are the content persuasive and convincing? Does the site carry relational pages with on topic information on related technology and useful resources? Give people reason to visit your website.

6) Does the site  contains a long list of affiliate links. Is it bloated with affiliate banners that speak loudly of the affiliate programs? 

7) Is your site secure protected by SSL? Does it contain relevant privacy policies and your contact information? Are their certifications or approvals on site? 

8) The affiliate program you join should be legal and hold a reputation on the Net. Else you will have a tough time selling online. Is the advertiser trustworthy does the company have a reputation and brand image?    

9) Testimonials with contact info?

About Website Contents: How to Write?

I have noticed number of times weak contents of websites doing fairly well on the Internet. Well this will not work for long. The website contents should be well researched in order to present unique information. In case of cheaply built  websites the designers simply grab contents from other sites and publish. This is disastrous for those seeking online presence and good traffic.

The contents should be well written and easy to understand. This means structured sentences in logical order, and no grammatical and spelling mistakes. Avoid any short of duplicate sentences and information. This means do not repeat information again and again once is enough. 

In order to write website contents on needs to start from the white board stage. Once the topic is finalized draw the concept. What is it all about? How should it be presented? 

The next step is content creation where in you write down the topic of all the pages that have to be created. Please make sure that no extra content which is weakly related/unrelated to the topic should be included. Hence in a website about Jabalpur city do not add information pages about Bhopal. Indore etc. This will hardly benefit until unless the information is desired. The search engines may see this as spam.      

Once the content creation is complete and approved by the owner you can begin to write. Using choice vocabulary for LSI optimization write down the contents in short paragraph - without being verbose. The word limit in case of most of the websites is about five hundred per page.  

Visitors read selectively hence give a appropriate headings using tags (h2, h3 etc). This will attract visitors since they can then limit themselves to just what they wish to read.    

In case of e-commerce websites internal duplicate content is a serious issue though tolerated by search engines they do weaken your website ranking. Hence take time and write product description in unique manner, well as much as you can since the sites may have many variants of very similar products.      

Infuse search terms naturally but limit to under two percent along with many related search terms. In case of large portals pages having similar contents on should use the meta tag noindex = <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">. Use rel=canonical in order to direct to preferred pages.    <link rel="canonical" href="http://example.com/xyz">

Whence the contents are complete please add relevant title to all the pages and meta description to important pages along with keywords. 

Link the pages internally only if the panels do not contain site links already. Top panel links are most valued hence link important pages there. In the footer one can add functional pages like, contact, booking, etc. 

Publishing pages on Hubpages, top blogs and article sites will help you in website content writing for your clients. There are many publishing sites with editorial scrutiny which can help you to learn to write well.       

Is your site being crawled

In the initial stages it is very important that the search engine bots have access to your your contents. Website design should incorporate simple programming and server side includes. Frames and Flash do not work best albeit google bots can now fetch and retrieve readable data from such sites.   

Another issue is between http:// and www version of your site. This can be corrected simply by using the webmaster tools and verifying the site. There is an option for which version you prefer set you site to www version since it is more widespread. If you do not do this than you will not get full benefits of promotion if you linking to www version.  

Problem with your website's crawling can be detected in the webmaster tools as well. Use the function fetch as Google bot. There are other functions and parameters that can be set according to your preference. There can be several issues at your hosting site one that needs mention is server load which can result in time outs and lack of connectivity. One also needs to renew the domain in time. It is better to renew your domain for more than three years which will make your website more stable on the net.

You have to choose your web hosting carefully. The site retrieval should be quick and it should be protected against malware and virus. If your website is hosted on server with large number of spammy sites then chances of action being taken on whole lot increases.

Using the Google webmaster tools to safe guard your site performance should be a regular activity.