Saturday, December 7, 2019

Video Marketing As Company Strategy

Not only search engine optimization but social media marketing has accorded an amazing boost to generate traffic online. Hence video is a social  media tool which most people and companies think are for entertainment and nothing else. Well Wrong! Anything That Entertains Can Promote!

Utilized properly this amazing online media can be used for both b2b and b2c strategies. It all depends upon how the media is made. A company usually makes one for the purpose of advertising like in any other medium. A regular stuff that you are familiar with on the cinema and TV screen.

But what we do not realize, videos are limited by time, well to  great extant since readability in contents also applies here and can be termed as watchable. Very long ones may not engage visitor's attention until unless it is a movie which cannot be a part of company strategy. Keep the limit to 2 or 3 minutes. 

Hence this article calls for a diverse production efforts. Make videos for separate purposes, one solely meant for advertisement, another meant for the company's uniqueness detailing especial processes, another for highlighting company's stress on quality, or any other aspect that fortifies the brand. Case studies can also be presented online this way.

Company stories filmed in an engaging manner best high light the corporate culture and create trust among the visitors and yes subscribers too! Those with ethical images gain trust from the customer and believers within the B2B circle.

How innovative your social media marketer is will depend upon his ability to create diverse videos for various aspects. A terse outcome of this para is - "Video Not Only For Ads"        



Businesses that ignore this most engaging social media platform are doing so at their own peril.   

Well the purpose here for is to deliver a message that highlights various aspects of the businesses. This marketing channel is thus for educating the potential client or customer and at the same acts a subtle conversion tool to convert. This is what the proselytizers do. Don't They! 

In this World of cut throat competition use this marketing tool to outdo the competition. 

We have already read about video optimization in previous article and can thus utilize the techniques to create referral and consequently rank first  on the SERPs.
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Uday is into Internet Marketing Services (SEO). He provides optimized website contents in English. And yes he loves to blog.
In Jabalpur his hometown he teaches all he provides.
He is an active naturalist/birder and absolutely loves all he does. 
Contact: pateluday90@hotmail.com
Mobile: 9755089323

Friday, December 6, 2019

Reddit - Enhancing Online Reputation

Reddit  


reddit

Reddit is a communication platform where people share their views and ideas. Subject to some conditions you can share links, images and videos as well. The format is different and you can publish articles albeit links to articles and blogs are added.  

Your online reputation on this platform is based on karmas which you build by participation in discussion, commenting and posting the right way. The topic groupings are based on categories/forums of specific or general interest by the members. These are also called subreddits.

Ex. r/seo

Reddit particular about you reputation i.e. karmas and allows privileges based on number of the karma you have. Thus in order to create a category of a particular niche you need to have good number of karma. Nevertheless you can become a member of any category and post, share or discuss subject to posting guidelines. Do not post too quickly make one post and then wait for some time to make another post.

Tags for posts are often available as options:

OC - Original Content

Spoiler - Here thumbnails and previews hidden offering the visitor to ignore the post and abstain from viewing.

NSFW - Not Safe for Work. This highlights nudity, violence, profanity and sexuality.  

Subject to conditions you can post links to contents here for search engine optimization usually for referrals. For marketing purpose links to content, images and videos can be posted in regular intervals subject to guidelines. 

In order to gain karma your activities have to be up voted. This similar to "Like" in FB. Y ou can also down vote a post if deem it as not relevant but this you can do at the cost of your own karma. When you down vote a post the poster loses two karmas.

There are two types of karma:

Link karma for posting a link.

Comment karma for commenting on post.

Remember whence involved in any activity be relevant, terse and knowledgeable and yes follow the rules or your post will be rejected. Whence commented post a relevant and meaningful comment or you will be down voted.  

Register on Reddit create a profile and settings before using the platform.
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Uday Provides Internet Marketing Service (SEO) and optimised website contents. He also teache los Internet Marketing in his home town Jabalpur in India. Uday is a blogger on various topics.
Contact: pateluday90@hotmail.com
Mobile: 9755089323

Thursday, December 5, 2019

Video Optimization A Shot at Success

Video are the most watched attributes on the Internet need we say. Videos may be long innumerating an event or action while they may be short and are reffered as clips. Those that fit into a sequence are generally called footage. They can be of many types like music, marketing, advertisement, action, wildlife, tutorials, films, lectures, propoganda, science and what not.  

For those into search engine optimization or online marketing these attributes often embeded in a web page for various purposes are major marketing tool. Some of the companies that publish subscriber videos are youtube, vimeo and so on. Youtube is most popular company subscribed and posted by millions. This video sharing company has been purchased by Google and publishes to many formats. 

For SEO or marketing purposes high quality or HD videos should be used. If you make a video for marketing or advertisement purpose embed companies name and URL such that they are visible throughout. Like in URL naming the Brand or Company Name and TLD should be to remember. 

While uploading be careful to write an SEO friendly title and description of about one hundred fifty characters and add URL of your company website below. Also add relevant hash tags in limit. Simultaneous create a playlist accurately describing the topic and add the clip.

Clips are usually videos of four second or more. A footage is limited to the action while others may be longer as in the case of documentory. All are called videos as well so do not get confused.   
Once published save the URL and share. Publish your video in all articles, blogs and forums that are related to the topic. Promote using SEO links and on Social Media sites like FB, Twitter, Linkedin, Reddit etc. If the video goes viral you will get lots of traffic and the URL that is contained in the desciption will deliver referrals in thousands.

With keyword research you create links or embed them in relevant blogs and articles and of course your website. Web saturation efforts will deliver success. They can also be used for publishing adsense and earn a revenue. Sometimes the traffic is in millions of visitors making it possible to earn a huge sum. But there are preconditions to publish ad in your channel restricted to publishers with large subscriber base and traffic.   

Link Embedded : Example

Indian Wildlife Videos
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Uday Povides Digital Marketing Services (SEO) and optimized website contents in English. He teaches Internet Marketing in Jabalpur his home town.
pateluday90@hotmail.com
9755089323

Monday, November 11, 2019

Shaping A Digital Marketing Strategy

Online Marketing is Complex and you are in it for bread and butter. Promoting brands, websites, professionals and companies is within your scope if you are experienced. You have to be adaptive to emerging social media, be a good content writer and hard working. A constant search for emerging platforms and other new opportunities goes alongside the campaigns.   

While digital marketing is an online activity, the role of mobile text messaging Ads and email marketing is inclusive activity for a digital marketeer. For this data collection is imperative through your own efforts or paid sources.

For a successful campaign quality content creation is a prerequisite other attributes that attract visitors are videos, and info graphs. Since the campaigns are comprehensive, research and analysis is the starting point. Understanding client focus and aim is of utmost importance.

You need to have a firm grip on keywords that matter. Most of the campaigns are local, focused on few localities or spread to few districts. For universal or country level rankings domain authority, website contents, link popularity and diversity, web saturation all count extensively hence sufficient time is required to rank on country wise or non local terms. This can take few years if all is well including the on page factors. Keyword competitions for prime terms is difficult, overcome with consistency, short terms campaigns should be entertained only for local SEO. 

Hence digital or online marketing is a series of actions using your understanding of  the web especially the social media. Your knowledge or experience of managing PPC, online advertisement and industry scope does matter. Having a grasp of analytic and search console will be extremely helpful in understanding user/visitor behaviour. This will lead to reaching the target audience much effectively. 

The channels include paid media as well but this may depend upon the investment capabilities of the clients and their promotional strategies. Usually companies allocate fund within which you will have to operate. PPC is the preferred mode of reaching client online. Adwords is most popular but you can use other platforms like FB and LinkedIn. But do a test marketing before going all out.

At the core is content which is the main vehicle to attract visitors. Online reputation on social media sites is created using blog contents, articles, discussion on forums, videos and info graphics.  It is what you write matters even videos gain popularity if relevant and well made.

Technical issues related to search engine optimization should be understood well albeit technical implementation could be executed with the help of web designer or programmer. Understanding website basics, UX, link architecture and URL naming is imperative. Able to increase conversion potential of client site is an added benefit as an SEO and writer.

Digital Marketing is content driven but technical aspects should be understood well to execute on page SEO in the campaigns.

When considering projects study website and company blog well. Suggest content improvements and request changes in link architecture and URL naming. Find out content duplicate issues and have them rectified or place a canonical meta wherever required.

Begin search engine optimization whence the site is satisfactory done with the help of the owner and designers associated with it. This is to assure that there is no rejection by search engines during indexing or ranking.

Use the content created for link building for bookmarking and social networking. Create contents on diverse platforms to be used on social media. You can  create contents separately for social media. Blog consistently on topic on your own blog or do blog posting on other suitable blogs. It is better to limit the latter.

After three months keep checking ranking results and response on the social media platforms. Send reports to clients besides highlighting actions taken by you regularly.
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Uday provide Digital Marketing Services and optimised website contents. He teaches IM in Jabalpur. Uday writes his own contents for promotion.
Contact: pateluday90@hotmail.com
Mobile: 09755089323

Thursday, September 12, 2019

Search Engine Optimization Failure due to Structural Faults in Websites

As a Website Owner You Should Know all This

Web designers rarely care about optimization elements in the designs. This is not totally correct for those with SEO understandings and regular touch with the SEO consultants do care about elements or attributes that would help the site in ranking and win on the social networks.  

The first element and that which is of utmost importance is of course the link architecture. Search engines index and rank a website using standard calculations of hundreds of metrics they are able to decipher or concur from the website visits time to time. The algorithms like to run through the portals in an orderly manner with ease.

Website Link Architecture

The link architecture is arrangement of pages in an orderly manner. The funnel should create a logical graph depending upon the descending scale of importance to the visitors and certified by the funnel graph as we see in the Google analytics and that of other search engines. It should lead to the right end or conclusion example contact page, booking page purchase page, etc. 

Hence the home page would be the first page that a user would often land upon in an architecture of website this is given the greatest importance in the link architecture until unless it is a doorway page.

Another delimitation of home page being relegated is if the page is purely introduction in nature. Then it is somewhat relegated vis a vis a page with detailed information with an option to click the action button. Anyway in all cases it is the most prominent page from which all other pages are linked incidentally the Home Page is the most promoted page. Hence this should make things clear about the doorway pages they should be avoided anyway search engines do not appreciate them. 

All the pages be they information or functional pages should be linked to the home page. These should be placed on the top links in a series depending upon their scale of importance:

Home.2.3.4. contact...booking..testimonials, reviews...thanks. The pages post home page are also called internal pages.          

Additional information to be added are usually on two tier in form of html pages, pdf, articles etc.  They should be linked from topical pages or extremely relevant internal pages. Linking to other websites should be avoided even if you own them especially if they are placed in same folder in the hosting space.

Website Contents

Contents to the pages are most important and pages with thin contents are not appreciated. Meaningful and relevant, the contents should be well written without any blemish. The formatting of the contents is important as well for they inform search engines about the importance of the paragraphs as well as of the relevancy. Do not include contents which are not at all related. If the contents add to greater but related information then add them in 2 tier. 

They keyword saturation is important when writing contents for the websites. Spamming is not at all appreciated and your page will be pushed lower down the rung. H 1 and H2 tags should be used frugally usually H1 is the first tag which means important content is placed highest on the hierarchy or arrangement ...naturally. Tags are used in titles and usually H1 is used only once. 
Place contents in quotes if they are suggestive of greater thought or opinion. 

Avoid duplicate contents or similar contents use canonical meta tag if similar or repeated contents have to be used. Duplicate contents copied from other websites is a sure shot failure bound.  Hire a good content writer!

Attributes

Add videos, graphics, and images which are related and use descriptive alt text without fail. Do not keyword spam here as well a warning since the temptation is great.  

The text to background contrast should be appreciable and distance between links should not create a cluster separated by appreciable distance.  

Add indexing and follow option in the meta tag without fail in each page. Leave the robot.txt file empty or add page exclusion instructions without errors.   

Add both HTML and XML site maps and regularly updated. in coding replace index.html with absolute URL on all pages. Some scripts are not properly negotiated by search engines avoid them. Make sure all the pages except those with noindex/nofollow are crawled by the search engines. 

It is wise to be in Google Search Console which will help discover discrepancies and anomaly in site performance also place Google analytical code and connect it with the search console.
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Uday provides SEO and Internet Marketing Services. He also provides website contents in English. He teaches Internet Marketing in Jabalpur.
Contact: pateluday90@hotmail.com
9755089323

Tuesday, July 16, 2019

Promoting Websites For Tour Operations

Websites for tour operations face highest degree of competition. As a matter of fact most of the tour operators websites hardly receive any organic traffic...most of the response is from the referrals and recollections of the past visitors or clients.   

For such website one good means of traffic is to link it on a high traffic driven website on relevant topic. You have to pay for such link ups but then manna from the Net is driven by cost. 

A Good Tour Operator's Website

Earlier most of the contents were palmed off from other sites and it worked. Not anymore. You need a good content writer to shape up your profile, upto the mark destination descriptions, minute accommodation details, and package tours. All the write up has to be original including the itineraries of the packages.  Double check for duplicates. Use canonicalization for somewhat similar pages which you wish to retain for some purpose within the link architecture. 

The number of packages have to be limited such that your core focusing is evident. Ten or Twelve itineraries are best advised. The itineraries should be descriptive and well up to the mark. 

Are you specializing in wildlife or ecotourism? 
Shaping sightseeing holidays?
Offering culinary tours?
Organizing festival packages?
Haunted house tours?

Do not project your portal as market place for everything. This is a mistake nearly all tour operators make. Hold on to your niche! 

Finalize your niche, you cannot be selling tours like a departmental store. Clients wish to join packages organized by a specialist tour operator. They want to be in an expert association where the tour leaders, naturalists and guides are all masters. Yes the site should also display work culture, efficiency, honesty and very reliable reviews on major portals and guest comments on site.

You should be a registered operator with major association. Accreditations matter!
A secure and responsive website offering SSL features with payment gate away is a must.  

Interactivity

All said and done the most important aspect of a tour website is the communication window. Do you communicate with your visitors? Bring forth upcoming tours, highlight tours that have been completed, publish images and videos of past tours, destination tips and status. Do you do all these things on your site or is it a card board cut out thing?  A cardboard cutout is a dead thing do not expect any response. Be prepared for low conversions if any, and most of all be placed low on the SERPs.      

How do you communicate? Well this does not mean one to one conversation all the time. The things mentioned above are enough. When the visitor interest deepens it can boil down to one to one conversation. But the inputs must be regular to keep interactivity alive. 

Another good means of conversation is the blog. Do you as tour operator blog your experience or have you hired a blogger? Do you or your company project expertise through blog? Well do it without fail and yes link the blog to your website. 

Hire

Have you hired a good Digital Marketing guy? You will not if you are one yourself else hire one without fail.   

This means you have to dole out money but then the Net is not for cheapsters.
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He is a naturalist and conducted tours in the past. That's why the article.  
Uday teaches Digital Marketing in Jabalpur
He Provides SEO Services & Website Contents
pateluday90@hotmail.com
09755089323



Monday, May 13, 2019

Google Search Console - Features

SEARCH CONSOLE

The aim is to get more search traffic by optimizing your website for better performance.

The search console is of immese help to quickly diagnose the site as well as to guage the performence. Hence after verification of your site the facility starts collecting data regarding various aspects of the site.

Some of the features are:

Overview

This give a sketch of performance, site pages and those with errors. You will alos find a mobileusability report with number of pages mobile compatible.

Performance

The main assessment is that of numbers of queries the site has reponded to and the clicks and impressions. The latter is how many times the site appeared on that keyword but not clicked.  You will also find out total clicks and total impressions.

Different metrics can be seen by changing the report preferances by clicking the tabs above. If you explore this option well you can change the dynamics of the reports as per your need.

URL Inspection Tool

By using this tool you can assess the performance of individual site pages. This was earlier named Fetch As Google and is now replaced by URL Inspection Tools. Pages could be resubmitted for indexing if changed. You can also discover the mobile friendly status of each page.

Index

Coverage offers site report about indexing

Site Map ...Add your site map here for reports from Google.

Get Mobile Usability Report Here.

Manual Action & Security 

Get a prompt on manual action required for security issues faced by the search engine.

Links

Get detailed report of internal and external links here. There is an option to download reports as csv or Google sheets. This is the best tool to analyse your search traffic.

XML SiteMap

The best way to utilize Search Control is to add a XML SiteMap and keep it updated regualary.

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Uday Teaches Digital Marketing at Jabalpur
He provides SEO and Website Contents in English.

Contact: pateluday90@hotmail.com
Mob: 9755089323