Friday, July 20, 2018

Wordpress: Wonderful Content Management System


Wordpress is a content management system that lets you design your website for free. Advanced paid features can be availed as well. The system lets you incorporate your own domain name system into the website that you have created on WP.

PlugIN

Additional features can be added using WP plugins which can be a third party produce. The plugin are available in the Internet they are software programs that integrate with WP and accord additional feature.
Some of the featured plugins are Yoast for Seo,  Akismet for antispam and JETpack for seo and multiple features. Plugins that are not regularly developed or updates are not useful and can cause problems.  

Using a proper plugin the Wordpress site can be made search engine optimisation friendly. This is essential in order to rank on the SERPs.  

Regular Features

The regular features available in WP dashboard are option to create pages and posts.  Many beautiful themes are available to create an outstanding design in addition to integrating your own template. The themes are device or mobile  friendly being responsive in nature.  Themes can be purchased from open source market or from individual WP developers.

Tuesday, July 10, 2018

Google Plus & A + Online Marketing Tool

After being used to Face Book which in my opinion was first to open doors of social networking I was bit sceptical about Google + whence it was introduced. Probably brought about to compete with the universally popular FB the networking site G+ had a slow rise. 

G+ however did not lag behind albeit its did not prove to as good as FB regarding user engagement, however it has come out good for content marketing.  In fact at the initial stage users spent just few minutes on G+ as compared to FB where they spent few hours. 

G+ managed to subscribe to users very quickly and could garner as many 500 million plus by 2013 but the platform did not find that many users. I think the quick rise in subscriber base was due googles connected services on one single platform. Notebly USA and India have the largest user base at Google Plus.  

The FB page has a simpler interface which an average user can master quickly while the G+ interface requires getting familiar with, but then the impact is much better and colorful. Unlike FB the probability of social interactions is much less on G+ but nevertheless it is excellent as far as niche users and webmasters are concerned. As the time goes by it will get prominence for promoting contents used in marketing online. 

Profile

Like in any other networking site the platform offers profile creation with an about us section and a cover photo. All your details are in the About Us section: Contact, Sites, Albums etc.
https://aboutme.google.com/?referer=gplus

The profile page shows your activities like posting of articles, videos and images.         

https://plus.google.com/+udaypatel

The above link constitutes a Google Plus Page

Collections

All your collections are located here. A collection is of niche contents under one head. Hence you post similar articles, blog entries and images pertaining to one collection that is best suited. If you make a collection on Indian Wildlife than all your content on Indian Wildlife goes here. 

https://plus.google.com/collection/s5yyRB

Collections belonging to others are also listed probably the one's you are following. This is followed by a list of communities which you have subscribed to. Then follows articles and blog entries that you have recently submitted to your collections or G+ Home.

Note: There is an option to post contents to collections, communities or people here. You can see the edit sign on the bottom right hand side. This will help you to target your marketing niche or target audience effectively.

CIRCLE

Circles or Organizing People in your contact at this networking website.

Whence you follow a person you can place the cursor on link to get an option for adding him or her into a niche called circle. This way your marketing content will be served to the right audience. This will be effective targeting as the content will not go to an uninterested person. The closed group of people addressed by their niche is called a Circle

Creating New Circles

When you click on the three dots on the top right hand side you will get an option for circle settings here you can create new circle as per your niche.  

At Circle Stream you can click on a circle to see contents promoted by the people there. These posts are from the communities. There is no limit as to how many people you can add to your circles or how many people you can add in this network unlike in Face Book.

Posts

All the posts have comment and like features as in other networking portals.The plus one button is used to like posts on this networking site.   There are many other features on G+ which one comes to understand whence moving deeper into the portal. 

Home: 

This is like Face Book Home where you get assemblage of all posts based on G+ algorithms. Added advantage is that you can search for niche posts from the search box on the top.

Discover

At this option you can search for information on particular niche that is present within the scope of this networking portal.

People

In this section you can search for communities, collections, people and pages by name or a niche. 

Marketing Tool

G+ is a perfect marketing tool as you can target specific preferred contents to niche audience thereby increasing your appeal, online reputation and effective conversations.

Saturday, July 7, 2018

Harnessing The Power of Social Media Marketing

Online marketing or business is one of the key features that help expand business. Albeit those already established in business are in a state of complacency. Little do they know that many business sectors will have to go online sooner than later.   

For many companies Google Adwords is one quick solution for getting business leads. However this is a myopic solution often on advise of some foolish managers. But those who can afford Adwords should at the same time be part of online marketing and search engine optimization.    

A professional digital agency will charge for the marketing services and also consume time. But this is the best way moving forward for big or small companies. Organic listings are the listings you see on the Search Engine Result Pages (SERPs) on response to the search term you type on the Google search window in the browser. The listing comes due to search engine optimization a part of greater Internet Marketing Campaign.  All these activities are part of job of an experienced Internet Marketer or Seo Consultant. Choose a service provider who is good in both. 

For Internet or Digital Marketing understanding the social media becomes important. The Social media platforms like Face Book, Twitter, G+, LinkedIn and Blogspot are tools for promoting contents on the Internet. Contents which promote your business as well as spread contact details.     

Hence content writing is one of the key abilities that an Internet Marketing specialist should have.  Or the team should comprise of at least one content writer besides web designers, programmers, coders system administrators and so on. 

Enhancing your presence on Social Media on a particular niche that favors you is the key to online reputation building.  This is usually done by tweets, blog entries and facebook activities. All activities should highlight you expertise and experience and also your activities related to your profession. As more and more people get attracted towards you online reputation builds up. You are the master of the field that is the message that should go to the users of social media.

Interactive contents comprises of good write up, videos and images attract readers or regular visitors thus enhancing you goal of achieving star dome on the Internet.             

Hence businesses, professionals in various should not shy away from online activities. Social Media is a prerequisite for success anywhere anytime in any field. Hence if you cannot be in it hire someone or if you have the time learn Digital Marketing join my classes in Jabalpur in India. 
Internet Marketing - Uday Patel 


Contact Me: Uday Patel in Jabalpur
Mob: 9755089323
Mail: pateluday90@hotmail.com
http://www.websitepromotion-india.com
      

Sunday, May 27, 2018

Understanding The Domain Naming System - DNS

DNS is Short for Domain name System on the Internet.

The root address of all website hosted on the web server is the DNS. It is alphabetic in nature hence it has to be translated into numbers which the system understands.  A single group of the translated numbers is called IP address this is the protocol that Internet understands. Hence when you are writing your domain name websitepromotion-india.com it actually translates into an IP Address which in case of DNS is fixed. 

Using this service: http://www.hcidata.info/host2ip.cgi I can find that IP address of my domain is: 
182.50.130.158

When a user types a URL on web browser the query is sent to the operating system which forwards it to DNS root servers until the query is matched appropriately that is the IP address is located in the web host of the registrars.    

The IP Address in the DNS server is attached to a host server which dutifully sends the query to it. Once this is resolved the files on the web host server are resolved on the browser of your computer.  This is also known as TCP or transfer control protocol TCP is facilitated by HTTP which is hypertext transfer protocol.  The look up tools act as resolver according basic information about the name. No two domains can have the same IP address.      

All these services are managed by various organisations in order to be perfect and make feasible the browser queries. For resolution of domain name there are thirteen designated servers of which one can be where you domain is hosted. The resolver looks up at these 13 servers.    

For registering a domain name you have to go through a registrar to ICANN. This stands for Internet Corporation for Assigned Names and Numbers. The organisation operates the Internet Assigned Numbers Authority - IANA, and is in charge of maintaining the DNS root zone which keeps all the TLDs and is referred as TLD name server.

 A fee has to be paid for registration. After this you are the owner of the Domain and details can be had using the who is services on the Internet.   

More on DNS

The domain names are called TLD or top level domain generic or country specific. Example .com. .net, .org are generic TLDs while .eu, .in.   

Driectly under this heirarchy will be an SLD or 2LD a second level domain name example is CO.UK or AC.UK. While the former is concerned with a company the latter is concerned with and institution usually educational institute.   

More information on SLDs can be had here About SLD

Sunday, May 13, 2018

Internet Protocol Suite - Communication Protocol

Internet Layer makes internet working possible the primary protocol are defined below. In order address the right route IP address number is assigned to each computer on the Internet Network.   

IP Address are written in a way that humans can read and remember them.

Ex.192.192.1.1 

IP address are managed by Internet Assigned Numbers Authority and another five registrants responsible for regional database on addresses. 

They are:

  • African Network Information Centre (AFRINIC)
  • American Registry for Internet Numbers (ARIN)
  • Asia-Pacific Network Information Centre (APNIC)
  • Latin America and Caribbean Network Information Centre (LACNIC)
  • Réseaux IP Europeans Network Coordination Centre (RIPE NCC)


Commonly known as TCP/IP in the Internet Protocol Suite it is set of protocols that make transmission of data on the interconnected network of computers possible. In the Internet Protocol Suite the data is authenticated and encrypted and sent to the data stream.    

TCP stands for transmission control protocol provides flow of bytes on to the host computer on the Internet. WWW, file transfer, email messaging all rely on TCP.     

IP is an abbreviation for Internet Protocol.  The main function is to deliver packets from source host to the destination host using the IP Address to route.  Hence it address IP address of both the source and the destination host. The main hardware is the router that enables the transfer of datagram of packets.    

IP has two versions in is Internet Protocol Version 4 or IPv 4 and another IPv6 the latter is less popular but the usage is growing. IPv4 defines IP Address as 32 bit number while IPv6 defines IP address as 128 bit.    

Saturday, May 12, 2018

Web Hosting Control Panel

Web Hosting Control Panel connects to the server or space in the hosting computer and enables various activities. There are done to manage your website. The web hosting panel is provided by the hosting company and is operated through using a password and username. It is a GUI based interface and easy to understand and execute.  

The panel is an assimilation of different programs to manage various aspect of the website. Some of the activities done on regular bases are upload files and images, create ftp for downloading your site onto the folder of your computer, messaging, manage server, create analytics to name a few. 

The file manger is most important as it lets you download a file on to your computer and edit it using HTML editor. After the editing is complete and changes saved you can upload the page to its respective folder using FTP. In other case you edit the file directly using the facility in the control panel and save it right there.    

Some of the popular hosting panels in use are:
  • Plesk
  • CPanel
  • ZPanel 
  • CentOS Web Panel
  • Kloxo MR 
  • Ajenti 
Servers where sites are hosted require firewall and high security softwares the panel whould be abel to support such installation.  Sometimes in case of complex technology based websites managing files may be difficult. In order to edit such portal one needs to become familiar with the site structure and how to control it on the web hosting control panel.   


Friday, May 11, 2018

FTP - File Transfer Protocol

Whence you have to download from a server website files the process is called file transfer protocol. FTP stands as abbreviation. In simpler terms it is a network protocol that enables transfer of website files contained in a hosting server to client which may be a folder in your computer or laptop.   

An FTP tool usually contains two columns one on the left enables you to direct the files to a folder contained in your computer or lap top. For authentication a dialogue box is provided usually a clear text sign is done. But there can be various options for authenticating the user name and password. Encryption using SSL/TLS is preferred. TLS or transport layer security has preceded SSL or Secure Socket Layer. Symmetric cryptography is used to transmit data over two networked computer the methodology is too complex to be explained here. This offers a private and secure data transmission.

Another protocol used is SSH FTP or SFTP  this provides file access, transfer and management over a trusted data stream.         

For downloads many FTP software or tools are available on the Internet. The the IP address, username and password is obtained from the hosting service that configure it. The protocol used  is configured by obtaining details from the hosting service a well. 

Most of the ftp tools are available on the Internet without any charge but the one's meant for highly secured transmission may be available for a price. This applies to both FTP Client and FTP server the later is essential for server management and interact with the former.