Thursday, November 16, 2017

WordPress & Plugins

WordPress

With increasing popularity the open source content management system WordPress offers many features for an impressive website development. WordPress has to be installed in a web server like that or WordPress itself to function. The systems is popular not only for website  management but for blogging as well.   

Based on PHP and MySQL has a web template system using a processor. The CMS allows induction of many themes depending upon users personal choice allowing to choose the desired look and functionality.  The WordPress theme directory lists many themes which can be used without making any payments. Premium themes can be purchased from open market or from specialist theme developers. 

WordPress Plugins 

Using plugin on can enhanced architecture the features and functions  can be greatly increased with the system as base. The plugins are usually provided by the system itself but external plugins are also available. The latter should be subject to constant upgrade else in time to come they lose their utility. The plugins are installed using the dashboard or  using FTP to install them manually. Plugins useful for on page optimisation are  most popular Yoast SEO liked by many users. Plugins that enable addition of structured data are also available. 

How To Install 

Installation is easy. You can download the plugin in a folder in your computer. This can then be installed by logging into WP. In the admin area you will find a button for add new plugin browse for it in the computer and install. In the right folder use install feature in the admin area.  After installation activate or deactivate feature can be used as your wish.    

More About
The search engine friendly clean permalink architecture is a feature that is one of the reason for its success on the Net. The ability to assign description, keywords and categories enable smooth indexing by the search engines. The WordPress sites sticking closely to guidelines set by search engines are naturally acclimatised to perform well on the SERPs according to my experience. 

The system does have security issues nevertheless constant development has lead to multiple features in tandem with design and development World on Net. 

Wednesday, November 15, 2017

More on Accelerated Mobile Pages

Creating and adding accelerated mobile pages also apply to being Google friendly. Albeit this development concerns web designers webmasters should be well aware. The preference given to such pages is for faster indexing and downloading by browsers. They find preferred  status in mobile search results naturally. 

The Amp icon lets mobile user quickly select these pages for better experience. The pages download instantly. Adding structured data to pages could enable its presence in rich results or carousal.  A viewport should b placed as per mobile friendly specifications.  

AMP HTML format is a subset of HTML  used for authoring content pages. The subset tends to contain less functionality geared it is for faster download in order to save time for the user.  This calls for minimising queries and avoiding images that are unlikely to be seen the the user.  Necessary image should contain size in order to download faster. 

A canonical tag should point to itself or to the regular HTML page in order to avoid duplicate content issue.  

Read More About AMP Project 

Google Knowledge Panel

When you search for local information pertaining to people, business, restaurants, movies etc on the right/top side of the organic results you get a knowledge panel. 

Knowledge Panel offers wide scale information on wide variety of topics as mentioned above.   The panel helps visitors get more information about the topic, person or and entity. Plus you also get as link the website and directions as to the way to reach, working hours and more. The panels are  local as well as global the latter with more information upon a wider search, closing hours, days and even reviews..   

How you have optimised the My Business Page will reflect upon the Knowledge Panel. But the visibility of your business is also dependent upon distance, relevance to the search and may be some other factors.

Verifying your business in My Business Page is extremely important albeit this may not guarantee presence on the Knowledge Panel.  The MBP is also a place where in you can submit accurate information about your business which will incidentally also help in the presence in local search. 

Read More on Google Knowledge Panel

Tuesday, November 14, 2017

Rich Snippets Using Structured Data

Snippets created using structured data can help in accurately indexing and can even enhance your lists.

In order to provide more information to search engines other than content webmasters use snippets. This is structured data is a standardised format which helps in providing explicit clues to search engines. This is because each and every individual characteristic of topic is labelled separately.      

In order to create structured data snippets there are many formats available standardised by Schema.Org. 

For example you can add your location in the website may be in the footer. The visitors will understand this perfectly well. But the search engines may not....  Using Schema markup you can successfully tell search engines the location in a coding they understand more accurately.  

There are many tools available to be embedded into a webpage with detailing tags. The code is generated using tools and plugins for WordPress.    

When adding properties in data highlighter please be succinct adding just enough for informative snippet.

For more information please visit


Seo & Internet Marketing Course Jabalpur

Seo & Internet Marketing Course

Course Details

Introduction to Internet Working

Introduction to Website Design Basic & Structure 

Simple FTP Usage (Installation - Downloading + Uploading)
Control Panel Usage
Learning On Page Editing  

Understanding Search Engines + Indexing + Algorithms 

Keyword Research & Analysis
(Tools)

On Page Optimisation

Off Page Optimisation 
Directory Submissions, Article Writing, Forum Posting,

Introduction to Social Media Platforms 
(Blogging How To) (Using Blogs + Micro Blogs) 

Social Media Marketing
(Using Facebook + Twitter + LinkedIn + Other Media Sites)

Understanding Social Media Platforms 

Social Networking and Bookmarking
Classifieds + Review Sites + Banner Ads

Introduction to Email & Mobile SMS Marketing

Introduction to Affiliate Marketing

Pay Per Click Advertising (Adwords)

Website Content Creation & Writing
How to write for websites
Improving Writing Ability
Creating Link Architecture
URL Naming 

Web Master Tools Management

Using Web Analytics 


Course Duration:  2 months
(Theory + Practical)

Fees: Rs. 6000.00
Advance Rs. 3500.00
Instalament Rs. 2500.00

Instructor: Uday Patel 
Live Web Services 
More than seven years experience
Class at 31, Rajul Township
Tilheri, Mandla Road – JBP
Contact: 9755089323 
Email: pateluday90@hotmail.com

Tuesday, October 31, 2017

Search Engine Optimisation - Redundant Link Building Techniques

Things no longer work as they used to before. In order to produce suitable results as per query submitted search engines constantly tweak their algorithms. They also add filters to check spam on page. Most of the components of algorithms work in synergy possibly as one element hence indexing and rankings are achieved fast.  

Years of spam rather then quality website development has led to evolution of algorithms in this manner. This was bound to be. What next is anybody's guess?

Displaying the best site suitable to the query is a Hobson's Choice as far as  the visitors are concerned nevertheless certain metrics enable search engines to achieve a reasonable degree of accuracy. 

Why So?

Well User Intent

Well it all depends upon the user's intent related to the query he has submitted. Some people seek new esoteric portals while some seek brands or popular sites which anyway are on the lips. Hence I prefer the former kind of results as brands, popular sites and information portals can be searched directly no need to go through typing varied search terms that can sometimes at best be described as out of the box or mid boggling.         

Hence user seek plain matter of fact answers or  those that unravel mysteries on the web. Well this answers why constant changes are involved in the indexing and ranking process. 

So how do you make your web pages suitable for query typed?

The answer is very simple - Unique Contents. If your answer is similar to what is there on other sites than compete using Seo techniques. If it is unique and full of information, it will answer many queries. This way your website becomes visible with impressive or targeted traffic from the right kind of the audience.        

Well what does not work anymore is cheap link building techniques apart from third rate content. Also important are technical aspects that enable portals to swim freely on multiple platforms  and browsers including mobiles or smart phones.  

No keyword stuffing in contents, anyway with LSI in place you should be writing for the users. Do not stuff. Add relevant information and link to relevant pages for related information.

No directory or article submissions until unless proper editorial scrutiny is applied. Write quality blogs related to the topic, create pages or e-books on quality sites which facilitate user generated content and linking. Do not spam on forum site get into relevant forum and create one or two links.  In short spread links on authoritative but related websites quality matters not QUANTITY. Invite visitors to link your site to constantly avail useful information. This is the best optimisation technique for online reputation, ranking and hence traffic.  

Gone are the days whence huge teams in Seo companies built large number of links using cheap repetitive techniques. I am sure these shops have closed. I may as well add here that content creation has become exceedingly important if the site has to rank higher. You have to be a good content writer  if you wish to be in this field. Technical Seo  matters as well but here you can read online guides or take help from established experts if you are not a techy.     

No hidden phrases or keywords, submit to authoritative, local and business directories to assure relevancy as far as location/topic is concerned. Get on to unique and authoritative sites see if you can avail a link.     

No proliferation of exact matching anchor texts, use phrases that a visitor would often use. Too much of direct search terms would invite penalty.    

Te create a bagful of referrals go to websites that offer "nofollow" link building and publish tons of related contents. This is usually safe but many sites have strict editorial scrutiny hence be sparse. 

Make full but quality use of social media - the established one's and the newcomers. But please do not spam. This activity is a metric included in the ranking process. Get favoured on social media sites by publishing quality and appealing contents, utilities, videos and images. Believe me the site will be noted faster and ranked much quicker.   

Online reputation and building referrals are ideal way of getting followers and traffic, utilise Internet or digital marketing opportunities. Just remember most of the social media sites offer "nofollow" link building but this does not mean you can spam. If you do you will be barred. This also applies to bookmarking sites which are a part of the whole process.        

Ranking because of above factors and domain authority metric could be a time bound process and may take its own time. Unless until you spam and destroy all potential on the web of the client's website.  Search engines may intervene to place certain portals naturally on top due to some preferences they assume users are searching for on the SERPs hence accept the second best. 

Saturday, August 26, 2017

Search Engine Optimisation : Changing Paradigm

Since the inception of Internet sites and blogs descended upon us. A veritable media gift it transgressed all boundaries that limited search and increased accessibility to information.   The search engines evolved continuously in order to perfect the delivery. In this case it was to put forth the right solution/answer to the query. Not to mention Google took the lead with algorithms that deliver much better results. 

With the plethora of  websites and blogs online a hoard was initiated to rank better by the owners. This lead to tips and tricks being worked out. The search engines wanted the best sites for a query to surface. So guidelines were made public which enumerated salient features of a good website that was nearer to the preferences set by the the search engines.

Then the experts realised the value of external links pointing to the website. These links made the website rise up the SERPs since these were votes that indicated popularity. This was the assistance accepted by the indexing and ranking programs and the website was place higher.           

Leading from these development search engine optimisation came into picture. The webmaster provided the expertise to the clients in order to make a career. 

Was this the end? Well no!

The SE companies soon realised the spam that had started, and webmasters who could trick the system ruled the roost. This lead to websites ranking high on SERPs even if they did not provide a satisfactory answer to the query, had poor architecture and contents.  Those who could manipulate were happy. At last a lucrative career.  

But constantly the algorithms were evolving - the main goal was to root out spam. Hence constant updates and filters changed the algorithms and they still do. 

The Result!

  • No more cheap link building. 
  • No more keyword stuffing. 
  • A pluralistic keyword or anchor text profile/
  • Ouster of improper, low information content. 
  • Weight on onpage factors that added to sound user experience. 
  • Mobile friendliness became important as mobile search increased.       
  • Dilution of on page tags H1, H2 etc.??
  • Slow devaluation of keywords in domain name. 
  • Title is like a house name plate so will remain important. 
  • Description is now used as such and has lost much of the SEO value.
  • Keyword tags have nearly become redundant. 
  • Proper placement of relevant contents is a must. 
  • Internal links are less important but can assist in site architecture and UX.  
  • Images, videos, sound all provide interactivity hence relevant to SEO. 
  • Fresh contents may not be possible on websites hence add a blog and keep writing usefully.
  • Use of parameters, tags and of technologies that assist in proper indexing.  
  • Creating snippets using structured metadata. 

These changes eventually resulted in better results. And companies like Google assist in search engine optimisation by publishing guidelines. Hence SEO is a two way street, and webmasters will always remain active and valuable to the SE firms. 

Links & Keywords

Much more is going on but high valued links are still required. Since the algorithms could not be the sole judge of websites popularity. Keywords are still required in a semantic manner with less reliance on percentage.   

Site Architecture & Contents

Good fluent architecture takes the cake so does user friendly and relevant contents. The latter has become imperative and will remain so since user experience is much enhanced by contents especially of interactive and anecdotal nature. Domain age and authority spells success coupled with all enhancing factors. 

Social Media & Online Reputation 

Another means of judging a popularity of site is the online reputation. Hence social media has come into picture, the extent is not known but nevertheless popularity on networking sites is essential for SEO which is the main element of Internet or Digital Marketing.  

Activity on social media sites also means marketing and this is the chief mode of online marketing. Hence you get two benefits with one activity.     

Webmasters

The paradigm has changed and further evolving. Some aspects have become important:

Content Writing:  This is of great importance to webmasters - write good or perish. 

Technical Seo: Understanding technicalities are important, content writer may not be able to implement on website but they can always take assistance from web designers and programmers.  

Architecture & Content Creation: Understanding these elements are of utmost importance since they are implemented at white board stage and should lead to user friendliness.  

Discouraging Factors

Intervention By Search Engines,.

Brand preference on SERPs to what is already known and the names are on the lips.  This has prevented or discouraged deeper search since the SERPs are being overwhelmed by popular brand leaders. Unique information or finding the less known has become difficult as few visitors go beyond the first or second page.  Visitor love mystery and esoteric findings. 

Devaluation of tags. Well this is assumed but if true it will be discouraging for proper formatting of contents and interactive elements due to the fear being penalised. 

Indexing & Ranking

There are more than two hundred metrics which enable indexing and ranking this is bad news for spammers. Hence search engine optimisation calls for a pluralistic approach. A wide mix of activities are necessary. Avoid Spam!


Online Ads

Though out of the SEO exercise they are valuable means of keeping the site afloat and get seasonal or opportune business. Since the cost is high the Ads require a proper strategy.  But they should be mixed with the campaign depending upon the budget.