Wednesday, February 7, 2018

All About External Link Building

Albeit many metrics are now included in ranking and indexing of website links stand out. They stand out as a decisive factor and as indicators of topic and niche. Though mass scale link building is no more the criteria of performance on the SERPs a large number of authoritative links do help. 

Natural links are the best for any website and most liked by the search companies nevertheless a lot of hard work and ingenuity is required. The content creation with niche information, utilities, graphics and videos create an ambience for inviting linking. Easier said then done but all web masters should aim at achieving a large number of natural links.       

Another good option is to create contents and add a link and then post it to an article site with editorial scrutiny. This is applicable to creating external links on all platforms that are authoritative with good reputation online. 

The most important aspect of external link creation is relevancy. The external link should be embedded in content which is topic relevant. But while doing this posting should not be done at spam sites or farms which are built for this very purpose. In case of doubt add "nofollow" attribute to escape the wrath of the search engine. There are many "nofollow" sites where link can be embedded in a write up or article safely. But even here editors will not allow spamming. Hence create content which is unique all the time and post in these sites for building referrals.       

When you embed a link do it in a sentence which contains relevant information, and is not more than a 100 characters.  Use logical linking practise in a suitable anchor but not manipulate the sentence to add a primary one. Large number of related anchors perfectly suitable to the content should be used.     
A large list of relevant anchors used naturally help the algorithms determine on which keywords the side should rank. It is no longer to use one type of targeted anchor excessively. The indexing criteria has evolved much more and can decipher what the site is all about.      

There are many platforms available for attractive content publication. These are manned by editors and strict editorial  scrutiny is maintained. This is the way to for search engine professionals now. These sites can offer quality linking but a lot of hard work is required in order to understand their criteria.     

A blog is also a good option for link building but the write ups should be of serious nature. As applicable to all content creation topic relevancy is of utmost importance. Just do not create haphazard contents to as an option for linking. A large number of anecdotal and informative blog entries is the order of the day.   

Hence numbers have no meaning if the activity is not executed rightly. Qualitative linking should be done in a campaign for search engine optimisation. Remember quality and not quantity counts. Have patients for results to come through.

Use the content creation to gain popularity of social networking websites, blog aggregates, online communities. The reputation you build up gradually will offer long term stability high position to your client's website.

Not only this inactive brand mentions in contents can also reap a great harvest. Natural language processing and artificial intelligence are inching their way up in the whole process of indexing and ranking. This is slowly changing the paradigm which the webmasters will have to be in tandem with or leave the service.     

You are not a search engine professional if you stop analysing and stop reading informative articles on this topic. Internet is constantly evolving and so are the search engines. 

Saturday, February 3, 2018

Search Engine Optimisation A Common Sense Approach

It is a never ending ball play search engine optimisation is an exercise to rank websites on SERPs on first page. Day by day as search engines and their algorithms evolve the going goes harder or often obfuscated.    

Webmaster seek quickfire solution to rank their client website and get impressive traffic. The going is not easy anymore since the algorithms have become more cryptic so to say. In order to decipher them and be in tandem with guidelines set by the search engines is becoming a riddle and a task difficult. 

In earlier times spamming was easy and one could get away with easily. Not all webmasters where spammers but activities were more effective especially with link building in mass. With the induction of Panda and Penguin a paradigm shift has taken place. It is no longer easy to spam the search engines with content farms and ineffective link building. 

Though link building is still effective a word has been added to the whole process and that is authoritative. Making large scale authoritative links those with strict editorial scrutiny is good but it is no more the panacea for viral results. Nowadays even brand mentions, online reputation and community participation can make the site popular hence one should utilise social media effectively.    
In recent times plethora of metrics have been put into calculation for indexing and ranking. On page factors, technical seo inputs and sound link architecture along with unique contents and snippets have come into prominence. Page speed is slowly gaining importance as mobile search volume increases along with voice search. 

User Query & Intent 

Most of the principle of search engine optimisation remain in place albeit diluted to a varying degree. It is now a sum total of all. But the buck does not stop here as websites are ranked primarily on basis of user query relevancy. Until unless there are gross anomalies or spamming websites with answer to user query will always surface on top. The rest of the metrics will come into picture to decide between competitors answering the query as desired.    

The evolution of algorithms has been carried out keeping user satisfaction in mind. A product with high demand is placed in a prominent eye catching position in a department store. So is the website that seems most suitable to provide an answer to the query is placed high on the SERPs. 

Determination of user intent has come out by implementing methods to measure click through and bounce rate. This is the way to analyse user preference time and over a clear picture is emerging as to what online visitors seek. User intent is now gauged effectively hence if you type "Amazon" out pops links to the eCommerce company and not to the river in South America. Visitors overwhelmingly are seeking this company all over the Globe.         

Hence all factors being equal it is important to understand user intent before optimising a website. For example say you are optimising a website on a hotel. Whence a visitor types "hotels in Jabalpur" he will find well known portals offering details of various hotels in the town. The websites of individual hotels will be ranked well below. This is often misconstrued as brand preference favoured by the search engines. Well it is the user intent and search volume measured over the years that is in play. 

Search engines will always match  sites that seem to answer the user query effectively. Those which do not receive impressive click through and maintain a high bounce rate will be pushed back in spite of various metrics that are efficiently entrenched.        

Hence while creating a website write contents that satisfy queries within the topic that are most often typed on the SERPs.  Try to figure out how you will beat the contenders on page one. Make the site mobile friendly and offer good user experience and yes quality hosting with minimum outages will also help. Add preferred elements like videos, optimised graphics, photos and internal/outgoing links that could further the information. Add a company blog which is essential to keep the contents pouring in. 

Add effective titles, meta and snippets to help search engines come to a correct conclusion what your site is all about. Keep building links as well but maintain quality else your site could be penalised.     

Monday, December 25, 2017

Keywords or Search Terms - All You Wanted to Know

The introduction of search engines brought in a universal term called keyword or search term. The client and the SEO consultant or specialist whatever you call him or her both understood the significance of this term. I do not hesitate to say that it is a mystery term and all SEOs or webmasters try to unravel the hidden secret behind in order to open the Pandora's box and create traffic.   

The term has to be of course topic relevant indicating the query and often associate meaning like the location or type etc. Extracting search terms usually begins at a nascent stage whence the webmaster comes across the contents.

In the initial stages the professional will go through the whole website analysing its architecture, design, content, design parameters, topics and even the aesthetics. All these elements of a website are important hence in order to make an SEO campaign successful one needs to analyse them and then edit or change attributes that the webmaster thinks are closer to the guidelines set by the search engines such as Google, Yahoo or Bing.      

The research and analysis is important and all webmasters conduct it. Keyword research takes prominence as it is the guiding light of the campaign. Choosing the right search terms means high conversions which definitely spells success.    

Visitors to search engines look for answer to their queries and hence type the most relevant keyword they think will fetch the right answer. But webmaster extended the terms because one types terms that may not be similar to to another searcher but often the result looked for is the same. Hence while on person may type "hotels in Jabalpur" another may type "accommodation in Jabalpur". Both are seeking the same answer but the query typed in differs. Hence for the same search keyword typed in varies vastly and this means a website has to respond to many terms for good traffic.

During the search engine optimisation process the website is optimised on many search terms provided the content or related matter speaks of them. Explanation is simple you cannot optimise a "Jabalpur website" to respond to Mumbai word. This is where relevance comes into the picture whence optimising.

The webmaster has to be aware of focusing of the site and subtle nuances that enable it to offer answers that may be segmented. Hence one Jabalpur hotel website may be offering information on budget hotels another may be offering information on only luxury hotels. This is what fetches in the variation in the terms to be attributed to a website, and hence the list becomes larger and larger whence semantic terms are taken into consideration as well.        

Whence optimising a site the search phrases should usually contain the topic, the location and the relevant kind. This is a terse explanation the variation can be brought about by various attributes.

Whence optimisation the search terms are placed in the title and meta tags "content=description" and "content=keywords". Search engines do not accord weight to meta tags anymore but nevertheless both the elements play an important role in quickly summarising the website offerings for the visitors. Snippets are another means of displaying the offerings on the SERPs and can be easily understood by the search engines as well. 

Keyword profile becomes enhanced with active research and by using your own logic which experience will bring forth. Tools also assist in this process and there many on the Internet for this activity. Google keyword planner is an important tool which is very popular among the webmasters and Adwords advertisers.      

Accurately optimising website is not only dependant on the  title but also on the contents on that page. Usually most typed two or three word phrases are referred as primary/secondary keywords while long worded terms are called long tail keywords. 

At the beginning of the campaign the webmaster will analyse the contents and edit accordingly depending upon the terms it has to be focused on. A comprehensive right up will lead to including the semantic terms which the search engines understand very well.  This is called SEO content engineering. This has to be carried out on all pages depending upon their corresponding terms. 

Keywords are also inserted in the image Alt tags. But it is wiser to insert term to explain the picture and not the terms aimed at.

The assemblage of  search terms explain to the visitor what the page is all about and also assist the search engine algorithms to index the page correctly. Correct placement of terms be they primary or long tailed also assists the search engine algorithms to rank the site taking into account all the metric involved.                      

Links & Creating Referrals

Link Building is an exercise to influence the search engine rankings. A link points to owner's website from a given source also known as inbound links they were created for sole purpose of ranking higher on the SERPs. 

How Come? 

Well during the early evolution period the algorithms judged websites from the number of inbound or external links pointing to them. This enabled the search engines to rate them higher and rank them high as well. Although other factors did count links were primary signals which search engines respected. This is how their indexing and ranking programs were shaped. 

Not so anymore random link building does not result in appreciable climb upwards. But if you have authoritative or natural inks they still count and can rank your website higher. Links tell a lot about the site to the ranking algorithms. They remain as core of the algorithms even today. However random link building from non authoritative sources can lead to a penalty.     

But then links are not built for the purpose as highlighted above. No follow links are as useful if built rightly with topic relevancy on authoritative sight. Hence a large number of links should be built using the "nofollow" sites. I am sure this will not lead to a penalty. The links also act as referrals leading to the website. This activity should always be in the SEO Campaigns. The principal is simply high referral traffic from topic relevant source can lead to higher enquiries and hence higher conversions.   

Just be careful if links are built on spammy, ill reputed sites the website could be penalised. Hence be careful the best is to create a master website or blog with unique contents to attract natural links. Search engines respect natural links and can lead to upgrading the domain authority very quickly.         

Friday, December 22, 2017

Infographic What It Is?

When you combine pictures, drawing or any other graphic element in a template what you get is an infographic. This has become a major tool for promotion as well as propaganda. Data, information, statistics knowledge all can be brought out in an infographic. 

This has become a major promotional tool in Internet Marketing and a link building tool for search engine optimisation. The evolution has taken place in the past few years and is mostly used for mass communication on the Net. 

The use of free tools has really revolutionised the Internet and this phenomenon is one of them. A large number of sites now offer design tools along with templates to build an attractive design with text information for the purpose.  There are a vast majority of topics or categories that one can segment to create graphic relevancy online.  It is purely up to the ingenuity of the creator of what impact he or she can achieve. The assimilation of data, information, product description, company description, attractive quotes, beautiful eye catching designs create a  master graphic which can be the sales or a message tool on the Internet. 

Graphics can also be created using illustration or visualisation tools or using computer software. The latter is the preferred mode because it is time saving versatile.       

Social media sites like Twitter and Facebook have experienced proliferation of infographics along with many other platforms used in networking in social media.   

"A picture is worth a thousand words." This is what the infographic can do.   

Wednesday, December 20, 2017

Content Publishing for Digital Marketing

Content is the key to online success believe it or not. Creating contents on multiple media is good for your publicity and acceptance by a large audience. With specialised contents the possibility of forming a niche audience group that is relevant to your business  and profession increases. This is the group which will convert faster to goods and services you are selling online.     

Content creation could be in form of articles, news, info-graphic, blog entries, videos or podcasts to name some. you can even publish contents on your personal website or indulge in guest blogging on other's blogs. Web syndication is another means to spread your content to other sites similarly free contents find their way on other resources through natural linking and this is what is extremely good for search engine optimisation. The more natural links the better. 

To create first you should be a good writer with understanding of vast topics or a niche. Good articulated writing in anecdotal form does wonders on the Net. It attracts readers in hordes forming a group that which you can target to push merchandise or your services.    

Apart from blogging contents can be in form of How To or information articles. These are read popularly on the Internet at article publishing sites and sites with high level of editorial scrutiny. Creating videos or podcast is also popular to promote goods and services online. Podcasts are an infusion of sound (mp3) and pictures with a message. They are downloaded by the users  

In order to create contents you have to be good. You have to be creative and a good writer first of all.  In depth understanding of the numerous mediums to promote your content is essential. Good designing skills enable creation of infographics which are popular of many an interface as daily push outs to promote your brand and eventually gain business.  

Images and video play an important role in making contents appealing and attract lots of readers. Add these interactive elements within the content creation. Make contents highly interesting to create a big follower base.  This is a doorway for a successful online presence use it!

Essential for New Website Owners - Must Read

In today's World you are nowhere without a website if you are a professional, businessmen, service provider, artists or any profession that matters. Hence you should own a website if you do not get won now before your competitors beat you or you become a non entity online.    

Online presence is a must in this Internet Era. The other alternative is a blog well if you are a blogger you need to have a customised blog or you can use blog providers like blogger, Wordpress or Typepad. Well there are more but these are most stable. 

It is different from owning a website than having a blog. The latter is for writers who are good at it with a mastery of their subject. In case of website you can hire a professional writer to fill in the contents while in case of being a blogger your inputs have to be regular with optimised contents and possibly anecdotal. 

Website Attributes: 


Whence you decide to own a website you have to first register a domain this will be done by your web designer since you will need one. Choose a domain pertaining to your brand if you own a company. Choose a domain using profession based keywords with your name in it if you wish. The domain should be easily memorable and include only two or three words. DO not register a lengthy domain. Your domain should be National Level like .in or or etc. This will help in local or countrywide search.   

Th domain should be in your name and the address mentioned should be yours. Be very clear about this.   

Web Design 

Website development is usually a quick fire job for those who do not wish to invest properly. Well web development is a professional task with many essentials that have to be part of it. Be wary of aesthetics whence finalising a design. No cheap stuff take your time and discuss with the designer what should be delivered. Take help from someone you know who can assist in this matter or trust the website designer. But just do not accept anything. No cheap stuff! 

Contents & Images

Well written contents are a must they should be informative and unique. Not a copy beware! Hire a professional website content writer. 

Proper content creation would contain all necessary relevant topics with a hierarchy based structure. The main pages should contain information most important and relevant.       

Properly formatted with use of paragraphs, sub headings and headings. The images should be optimised, light weight and of high density. The image should add to what the contents tell. 

The main page should summarise the offerings and should contain main search terms limited to three or four percent. Each inner page should have relevant contents of at least 250 words with search terms limited to three or four percent. 

Link Architecture 

The whole collection of pages should form a user friendly easily navigable architecture. Proper link architecture will contain short URLs embedded with relevant keywords. Relevancy is very import for a website hence one should not waver from the topic. 

The website should contain proper address and contact particulars like email and pone numbers. For exact geo-location be precise. 


Ask the designer to provide quality trusted hosting for your site. This will result in no outages or incursion by malware etc.  


Always hire good web designer, an Internet Marketing expert and professional content writer. This is one time investment do not economise.  

Just keep in mid these basics and the end result would be grand.