Poorly Designed Website and Online Marketing (SEO)

 Website design and development plays a major role in online marketing or SEO to be specific. If the design is failing or poor, it will not conform to the search engine guidelines hence your search engine optimization campaign will fail. Website design and development play a major role in search engine optimization. A bad design will never score up to the metrics that search companies employ, and the site will never rank high.

Hence the first step in SEO Campaign is Site Audit. Using site audit you can discover whether it is mobile friendly or not, whether it is properly hosted, and whether its download speed is optimum. The website is not only responsible for ranking high on the SERPs on chosen search terms. The website is also responsible to attract, engage and convert the target audience to a goal specified in the vision statement. 

The UX Factor

Another factor that plays a major role in successful outcomes is the UX factor or how user-friendly the website is.  Thus, the developers should pay special attention to onsite factors like web core vitals, site architecture, on-page content, and visual elements and coding.  Owners should see that the on-page content is unique, relevant, and engages the target audience. There should be a call for action or CTA line at appropriate places to encourage the visitor to head for action. Whether a property is meant to sell or promote services the CTA button will make a major impact.

Site Audit

Site audit also reveals technical snags like blocking scripts, heavy images, and the number of server queries that are being generated. A large number of server queries will result in a late response from the server and downloading will be affected. This calls for fast efficient hosting with no downtime at all. Thus, owners should opt for dedicated servers that are equipped with the latest technology.  

The website should be complete when launched, no portion or page should be left incomplete. All dynamic functions should be working in perfect order. No function should be under repair or development. An underdeveloped website makes a bad impression on visitors, and this will impact engagement and increase the bounce rate. 

Design & Aesthetic

The design and aesthetics also play an important role hence they should be apt. A good website development team is a must for making a good site, portal, or eCommerce website.   The site architecture should be well-defined, and the link should be intact, and one click away from desired information. Boken links, complex forms, and unstable elements will make sure that you do not get repeat visitors apart from a high bounce rate.  

Keep your website updated in all respect and check its completion using site audit tools. A good website conforming to search engine guidelines is a must for success.  Pay special attention to website development for online success. Neglect will lead to a heavy cost and failure.   

Essential for New Website Owners - Must Read

In today's World you are nowhere without a website if you are a professional, businessmen, service provider, artists or any profession that matters. Hence you should own a website if you do not get one now before your competitors beat you...or you become a non entity online.    

Online presence is a must in this Internet Era. The other alternative is a blog, well if you are a blogger you need to have a customised blog or you can use blog providers like Blogger, Wordpress or Typepad. There are more but these are most stable. 

It is different from owning a website than having a blog. The latter is for writers who are good at it with a mastery of their subject. In case of website you can hire a professional writer to fill in the contents while in case of being a blogger your inputs have to be regular with optimised contents and possibly in an anecdotal manner. 

Website Attributes: 

Domain

Whence you decide to own a website you have to first register a domain this will be done by your web designer since you will need one. Choose a domain pertaining to your brand if you own a company. Choose a domain using profession based keywords with your name in it if you wish. The name should be easily memorable and include only two or three words. Do not register a lengthy one. Your domain should be National Level like .in or co.in or co.uk etc. This will help in local or countrywide search.   

Th domain should be in your name and the address mentioned should be yours. Be very clear about this.   

Web Design 

Website development is usually a quick fire job for those who do not wish to invest properly. Well web development is a professional task with many essentials that have to be part of it. Be wary of aesthetics whence finalising a design. No cheap stuff, take your time and discuss with the designer what should be delivered. Take help from someone you know who can assist in this matter or trust the website designer. But just do not accept anything. No cheap stuff! 

Contents & Images

Well written contents are a must they should be informative and unique. Not a copy beware! Hire a professional website content writer. 

Proper content creation would contain all necessary relevant topics with a hierarchy based structure. The main pages should contain information that is most important and relevant.       

Properly formatted with use of paragraphs, sub headings and headings. The images should be optimised, light weight and of high density. The image should add to what the contents tell. 

The main page should summarise the offerings and should contain main search terms limited to three or four percent. Each inner page should have relevant contents of at least 250 words with search terms limited to three or four percent. 

Link Architecture 

The whole collection of pages should form a user friendly easily navigable architecture. Proper link architecture will contain short URLs embedded with relevant keywords. Relevancy is very import for a website hence one should not waver from the topic. 

The website should contain proper address and contact particulars like email and phone numbers. For exact geo-location be precise. 

Hosting 

Ask the designer to provide quality trusted hosting for your site. This will result in no outages or incursion by malware etc.  

Essential 

Always hire good web designer, an Internet Marketing expert and professional content writer. This is one time investment do not economise.  

Just keep in mid these basics and the end result would be grand.    

Making a Mobile Friendly Website

There is a tremendous increase in mobile phone usage all over the World. This along with technology that allows website visibility on the phone more and more users are searching online. The design and development of websites differs whence the screening is concerned on mobiles.  


The mobile friendly features can be incorporated in a manner such that the friendliness relates to its screening on our desk top as well as on our handsets.


It is well known fact that search engine algorithms have difficulty assessing Java Scrips and Flash Pages. The latter also drags down the websites and slows their downloading speed. Hence these elements have to be avoided or restricted.


Fetch as Google is an ideal tool in webmaster to ascertain that the sites is being indexed properly. Another useful element is the robot.txt file which enable search engines to accept or neglect pages for indexing. In case robot txt file is not incorporated than that means no pages are restricted.  


Xml site map is another useful website element that help SE robots to find pages to index.  


Some other points of interest are:


Link are too close


Fonts  are not of proper size (Small or Too Large)


Viewport is not configured. 


Configuring viewports meta tag file


<meta name=viewport content="width=device-width, initial-scale=1">



View port also controls device pixels,hardware pixels and CSS pixels.



The content of your pages should fit within the size specified in the viewport.