Commercial SEO Tools - Screaming Frog

There are lot many commercial SEO Tools on the Internet to analyze various aspects of your SEO Campaigns and for website analysis. Unfortunately the most useful ones are outside the reach of average webmasters and SEO consultants but some functions of the tools are free limiting their use but nevertheless good enough for the purpose and to learn.  Besides Google Analytic  and Search Console and Google Tools webmasters prefer to use other tools free and paid to bolster their SEO Campaigns. 

Here are few commercial tools mentioned below.

Screaming Frog (Free/Paid) 

Extremely Good for SEO Audit of client sites. Screaming Frog is a comprehensive tool without doubt.  This is a desk top application and can be installed for free. It is a spider that crawls websites in order to extract vast range of metrics which help in refining websites as per Seo guidelines.    

Demo 

https://www.youtube.com/watch?v=tkil3pKSFDA

his is a good tool to unravel website performance and checks on various parameters and  metrics in relation to the site. The free version is limited but good enough to get acquainted with the tool. It is best to go through all tabs and discover the dimensions and metrics that can be discover using this tool. About five hundred URLs can be crawled but for greater search and advance features the licensed version is a must. This tool is instrumental in finding issues or status of  HTML, Meta Data and Broken links besides duplicate contents and vast number of metrics can be studied and discovered. 

https://www.screamingfrog.co.uk/seo-spider/user-guide/

You can use the tool to find broken links. 

How to Find duplicate contents:

https://www.youtube.com/watch?v=R4hjliBCOtk&feature=emb_rel_end

The tool enables discovery of various degree of duplicity and hence very useful. 

Degree of difficulty is not very high and the interface is user friendly. 

Screaming Frog Features 

• Discover Broken Links
• Find redirects and errors
• Check http response
• Analyze Meta & Titles
• Generate XML Site Maps
• Audit Hreflang 
• Discover Duplicate Content
• Java Script Rendering
• AMP Crawl Validation
• Structure Data Validation
• Integration With Google Tools 

Some of the features are available in licensed version.   

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Wonders of Internet or eCommerce! Shops & Stores - 3 - Magento

 Magento O/S for eCommerce Sites

Magento unlike Shopify is an operating system which enables users to create online stores for eCommerce. The licence is open and free to download and build upon. 

Magento helps web design and development concerns to develop eCommerce stores. Popular since a long time, it is an open source self hosted system. The source code is free, but  users have to pay for hosting solutions.  Without any limitation and flexible the software can be used to create complex eCommerce stores online using a developers ingenuity. This scalability makes it immensely useful for creating large eCommerce portals. This is enabled by advance features and tools available along with the software. The output is responsive offers viewing experience suitable for smart phones and related devices.   

Magento uses PHP as coding language and being open source there are no restrictions, the store can be modified to perfection and fulfill e-business needs. This can be done with great flexibility hence it suits mega portals in online trade.  

eCommerce stores created using Magento have to be hosted using third party on paid basis and good service means stability and consistency which is ideal for e-business. This software allows multi party function without putting security at risk. A number of coders can work on this system within one account to add their specialized inputs as per the development needs.  If the in house coding experience is wanting the the businesses can hire coders with requisite skills in order to run and maintain the stores. 

The scalability and flexibility is further enhanced by extensions which are available as paid and free. With thousands of extensions available the site can be upgraded with ease to cross over limits reached. The stores designed using Magento are capable of sustaining heavy traffic which any way is a must for online business generation. What more some of the extensions can be implemented by non coders. 

The frontend features add greater functionality to the stores and provide a platform to create a system that generates coupon or promo codes a must for discounts to incentivise a product purchase. Like wise gift cards can also be created. A customer dashboard along with wish lists and saved carts features come in handy for enabling frequent purchases by loyal customers. All of these can be implemented with ease on this free online business platform creator. It is also  possible to create magnification for images, display product reviews and maintain history of reorders by loyal customers. 

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

SEO & Algorithmic Conundrum

Uday provide search engine optimization service and Digital Marketing. He is a writer and writes on websites and blogs for clients. He is experienced and affordable. Contact: pateluday90@hotmail.com

Mob: 09755089323

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Indexing & Ranking

They keep changing, the Google Algorithms, new features are added and additions and changes are a constant evolutionary feature. Not all changes or additions are directly for indexing or ranking some like Penguin update act as filters in order to stem the rot or remove low quality content. Hence with introduction of Penguin Filter link schemes, low quality links, keyword stuffing all went for a toss into the oblivion. The disvow tool will help you if you have been engaging in cheap link building.

It all started with simple response to a query...keywords in tons where effective and profuse link building led to higher ranking. All this is past and quality and relevance counts more and more. No more keyword stuffing no more cheap repetitive contents in mass.   

Like a librarian which aims at delivering the best and most relevant book to member the search algorithms do that as well to the visitor. They answer queries with most relevant and apt answer. So search engines keep updating their programs that index and rank. In recent times Rank Brain aims to offer a better return to long queries hence the a land mark in natural human language processing by machines.  

Besides quality and relevancy control search algorithms consider many metrics especially from social media for ranking. This has given rise to active participation in social media by search engine optimizer for better ranking on SERPs as well as for effective digital marketing. More likes, more comments, more traffic, more followers or members and wider presence for better web saturation matters a lot. So start building bases and enhance your performance in LinkedIn, Instagram, Face Book, Twitter, Reddit, Pinterest, UGC content sites, blogs article publication forums and so on... 

Websites with relevant attributes like videos and photos, polls, comment features, search facilities all perform better on the search engine result pages.   

Only quality links matter now especially those on reputed sites and the ones with editorial scrutiny. Cheap link building techniques and keyword stuffing can lead to penalty as well as low performance on SERPs.  

In short algos will keep on changing and you as an SEO will have to be on your toes. For example mobile or smart phone search has been accorded priority hence you should advise the web designer to make a responsive website or portal. This applies to blogs as well. 

Though technical SEO does play a part in the whole process, it is contents that matter the most hence put all your energy in writing and take help of programmers or techie web designers to perfect the on site features for higher speed and better crawl etc. Be thorough with meta tags and the parameters. Have a good command over search console and analytics. 

Many on site actions by visitors helps the SEs in gouging the performance of websites and hence the visitors liking. Keep in touch with your web page speed and bounce rate. Stay away  from duplicate or thin contents, low authority websites, content farms, directories into mass Ads, and all things bad. 

If you follow ethical and qualitative practises your client websites are less likely to be affected by algorithm changes. Sleep Well!  

Google Search Console - Features

SEARCH CONSOLE

The aim is to get more search traffic by optimizing your website for better performance.

The search console is of immese help to quickly diagnose the site as well as to guage the performence. Hence after verification of your site the facility starts collecting data regarding various aspects of the site.

Some of the features are:

Overview

This give a sketch of performance, site pages and those with errors. You will alos find a mobileusability report with number of pages mobile compatible.

Performance

The main assessment is that of numbers of queries the site has reponded to and the clicks and impressions. The latter is how many times the site appeared on that keyword but not clicked.  You will also find out total clicks and total impressions.

Different metrics can be seen by changing the report preferances by clicking the tabs above. If you explore this option well you can change the dynamics of the reports as per your need.

URL Inspection Tool

By using this tool you can assess the performance of individual site pages. This was earlier named Fetch As Google and is now replaced by URL Inspection Tools. Pages could be resubmitted for indexing if changed. You can also discover the mobile friendly status of each page.

Index

Coverage offers site report about indexing

Site Map ...Add your site map here for reports from Google.

Get Mobile Usability Report Here.

Manual Action & Security 

Get a prompt on manual action required for security issues faced by the search engine.

Links

Get detailed report of internal and external links here. There is an option to download reports as csv or Google sheets. This is the best tool to analyse your search traffic.

XML SiteMap

The best way to utilize Search Control is to add a XML SiteMap and keep it updated regualary.

More on Search Console for further reading.
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Uday Teaches Digital Marketing at Jabalpur
He provides SEO and Website Contents in English.
Contact: pateluday90@hotmail.com
Mob: 9755089323

Google Analytic Features - Acquisition

Google analytic is a web tracking system with interesting features that offer analysis and inference regarding the  traffic that the website accrues. Recently like always updated features have allowed users to come to better conclusions as to how their sites get traffic and what steps should be taken to further the efforts. 

Web tracking systems are useful for website owners for achieving a more focused approach towards online marketing using the insights so derived. The metrics keep on changing for better data assimilation of the demographics. Some of the feature heads or reports are as follows:

Setting Up Goal: Already discussed in previous entry.

Acquisition: This feature comprises of  sub divisions in order to get respective data. 

• Overview - ABC Metric 
• Channels
• All Traffic
• Referrals
• Campaigns
• Keywords
• Cost Analysis
• AdWords
• Social 
• Search Engine Optimization.

ABC: Acquisition Behaviour Conversion Cycle overview informs how you accrue traffic and from where, how the users behave once on your site and who eventually converts. 

Channels enlighten you about the route the users have taken to land on your site. These routes could be referral, direct, organic search from the SERPs, direct, Adwords, other paid search, messaging or from social media.  

All Traffic is important since it helps evaluate the primary source of traffic. This subsection settings deliver the report of the biggest traffic sources, Visit details, New user arrivals by percentage and total number. You also get to know the bounce rate which informs you the time spent by the user on the site and the average of durations, then visit per page or pages and your conversion goals for each source. These same statistics are shown in All Referrals section minus the arrival from organic and direct sources.  

Campaigns the reports here provide an account of traffic obtained and information through other metrics by paid search campaigns like Google Adwords. 

Keywords information on keywords used for organic search is minimal. But more elaborate information can be obtained regrading keyword employed in Adword campaign.   

Cost Analysis is in beta stage and will be used to deliver data on paid campaigns.   

Adwords the reports offer enhanced data on Adword Campaign regarding the bids, destination URLs, keywords, placement etc. It is necessary that you connect Adwords with Google analytic to avail the data.

Social this metric is to gauge performance of your social media activities.

The Google analytic code is implemented in all pages in the head section.
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Uday teaches Internet Marketing in Jabalpur in India. He provides Seo Service and Website Contents to his clients. He could be contacted at:
My Email
pateluday90@hotmail.com
Mob: 9755089323

Purchase & Sale on Pinterest

Buying

There are buyable pins that let you make purchase on this platform.  These Pins are marked as blue price tag. You can shop online through the buyable pins using credit card or Apple Pay.

After a merchant is approved for Buyable Pins, people on Pinterest will see Pins with an “Add to bag” button that links back to the merchant’s store. When people choose to buy a product order details and payment information are sent to the merchant for processing. There is a BuyIt button besides the blue price tag.  

Whence you search within Pinterest usually the top results are buyable pins.  There is an option for searching product pins. 

On this platform merchant own the end-to-end customer relationship.

Selling

After meeting certain conditions merchants can sell on this platform using product pins. The online retail activity or shopping is on nascent stage. For selling you must be using Demandware or Shopify as an ecommerce solution. 

Buyable Pins are supported for merchants on select commerce platforms. If you’re on one of our supported platforms and want to use Buyable Pins, follow these steps: 

At present select business are eligible for selling on Pinterest. For this you must review the policies. It is essential to create a business account. Once can apply for buyable pins via Shopify or BigCommerce. For you to implement buyable pins you need a creditable sales record on these ecommerce platforms. If you are selling on Etsy or Ebay and have a creditable sales record you can contact the Pinterest management or customer service. Also there is a waiting list that you should register on Pinterest for entry into sales and purchase.

This is a new introductory feature and small business should establish sales on the platform before it gets congested. 

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For Internet Marketing Course in Jabalpur in India

Please Contact: 9755089323

pateluday90@hotmail.com

Uday Patel
Jabalpur, India 

Pinterest & Visual Marketing

Pinterest is an information discovery system that uses Gifs, other images,infographics and videos to disseminate information. Practically it is a visual discovery storage and collection tool. You can use Pinterest to discover information through the platform this information is image or video based with associated text and links as well. 

The content or visualization in this case is user generated. In short period of its existence this platform has become highly popular social networking service as well.   

The search feature lets you discover specific categories or a common category. The search is done using your own pins or product pins, boards and people. The Explore feature lets you search large number of trending categories.    

Visual Marketing 

Pinterest is a visual marketing tool the uses images as object of dissemination information. Well visual marketing focuses on evaluating and studying images such that they can be used for visual communications.  

Those in online or digital marketing should grasp how images for visual communication with associated contents work in promoting products. Hence picture based social media websites like Pinterest, Tumblr and FB etc have become business and promotional communication tools that are ineludible.   

Boards

You can store or collect visual information category wise. You have an option to create a board which is a broadly defined category or topic that lets you assimilate or create pins which are related by topic or category.  

Users have an option of following the boards as well as other users and if so desire can use the unfollow option. 

Pins

Pins are created under boards usually they are subcategories; for example a board created for hotels could carry pins associated with resorts, rooms, luxury accommodation, luxury tents etc. The pins can be created under a vast number of associated sub categories all it requires is the user’s creativity. 

Pinterest is a constantly evolving platform there will be more developments seen in future.

The link associated with the pin carries details like recipes, descriptions, articles and blogs.

Pinterest How To Video

UX - User Friendly Attributes A Ranking Factor

The aim of search engines to provide right answer to queries submitted by users and that too in a fulfilling way has led to a constant upgrade of the process to index and rank websites on the SERPs. This has led to a complex set of metrics included in the algorithms for the process.

Search engines like Google strive to succeed in making visitors happy with the outcome of their search. Another reason for the constant evolution is to prevent webmasters from manipulating ranking for their clients in a wrongful manner. Nevertheless using the right permissible techniques optimisation helps in better rankings and hence greater traffic to the sites.   

Though a web design elements UX is a topic that a search engine professional has to fully understand.  Content plays a major role in user satisfaction but no not alone it is the overall experience that matters. The website experienced well matters a lot to the visitors hence it has to be user friendly containing many pleasant features like fast high resolution images, videos, easy navigability accorded a well made link architecture and even proper URL naming. 

Metrics like mobile friendliness, download speed, optimum readability, bounce rate, funnel created by visitors and relevancy can be gauged by the search engine programs or algorithms. Hence the process of ranking is influenced by factors described above not only the links pointing to the website.         

The user matters and repeat visits along with the usage data are signals that search engines can gauge and reward the site accordingly.  Search engine optimisation leads to better understanding and interpretation of the website by search engines this has now been integrated with user experience. Other factors that influence a websites ranking are relevancy, content, domain authority, spamming and so on. 
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Uday Patel

TOFT Award Winner works as Sr. Naturalist at Kanha Tiger Reserve in Central India. Also a birding guide. I also provide Internet Marketing (SEO) Services and website content writing in English.

More on Accelerated Mobile Pages

Creating and adding accelerated mobile pages also apply to being Google friendly. Albeit this development concerns web designers webmasters should be well aware. The preference given to such pages is for faster indexing and downloading by browsers. They find preferred  status in mobile search results naturally. 

The Amp icon lets mobile user quickly select these pages for better experience. The pages download instantly. Adding structured data to pages could enable its presence in rich results or carousal.  A viewport should b placed as per mobile friendly specifications.  

AMP HTML format is a subset of HTML  used for authoring content pages. The subset tends to contain less functionality geared it is for faster download in order to save time for the user.  This calls for minimising queries and avoiding images that are unlikely to be seen the the user.  Necessary image should contain size in order to download faster. 

A canonical tag should point to itself or to the regular HTML page in order to avoid duplicate content issue.  

Read More About AMP Project 

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Contact Live Web Service

Twitter: What is it?

Twitter Information Network

It is a vast storehouse of information and thoughts besides entertainment. Twitter incidentally is a vast storehouse of propaganda and advertisement as well. The web interface is truly multidimensional communication medium.

Initially Twttr was a brain child of  member of American Company Odeo. That idea was to create an online platform that would communicate to a small group using an SMS like service.  The name Twttr was ascribed to Noah Glass part of the creative team. With acquisition of twitter.com. The name was changed to Twitter ...suggestive as chirp of the birds. 

In recent times, the free platform has become one of most reckoned medium for communications. The main delivery arises from the writing box which is limited to 140 characters, an interactive feature which is the sentinel of expressions - vociferous or mute. You can also upload images and videos, create polls, and specify your location in order to be most effective. Using the hashtag # one can group posts as well.     

The tweets can be sent through SMS services on smart phone using a short code.

The  tweets (Max 140 Char,) as they are called enable networking with like minded people as well  as facilitated search. The medium also facilitates subscription of tweets - originating from others, and this aspect is known as following. Your offerings also invite others to follow you, and they are called followers.

Registration is a prerequisite in order to tweet, but you can access tweets without being registered. The username upon registration become your address: @pateluday.      

It is good to have followers, but it is productive to follow others whose offering can be a rich source of information for you thus enhancing your creativity and knowledge. The best part is, you can choose  and pick what to read from among the  large list of tweets scrolling down on the home page. 

There is a feature that enables you to message people in your group. This leads to greater interactive and enables commerce.  Read Internet Marketing.  

Using the digital space effectively can result in business growth besides help propagate personal opinions on the Internet.  Individual tweets can be re-tweeted in order to send the message to all of one's followers. The like feature helps in creating and authority and attracts more readers.  

Offensive and abusive language can be censored. 

For more information read>

TwitteronWikipedia.      

Incorporate Social Bookmarking in Seo

Albeit social bookmarking is for storing your favorite sites, blogs, article and social  media you can benefit your seo exercise through it. The bookmarking websites are not just hanging place anymore. The sites offer a search capability that makes you website or content accessible to reader. They can be found by another user. You can make your link private if you do not wish others to access them. but keeping it public is a good choice if you wish to proliferate your content on web.

The most important gain is that your word spreads and your article is indexed faster by search engine. If you look at your browser you will find a bookmarking tab use it and you will know quickly what it is. This tab helps you to bookmark your favorite websites and blogs hence you do not have to search them every time.   

The professional bookmarking sites offer much greater features and when you submit the link to them use tags that describe your content. There is an option to place the link is a related category do it.  This way all your related links will be marked topic wise. This will increase the search potential of your links and hence the exposure. Backlink benefit is less through these sites as they are no follow but nevertheless do not ignore these sites in Internet marketing campaigns.

Another benefit you get is connectivity with like minded people who begin to read your bookmarked content. They enroll as you friend or fan and have access to your bookmarks. Thus you get a constant readership of your content articles and blog entries.