Commercial Seo Tools - Ahref

Ahref Seo Tool 

This commercial tool has many features related to Site qualities and capabilities. Following Features make this tool very popular:

• Site Explorer
• Site Audit
• Content Explorer
• Rank Tracker
• Keyword Explorer 

This all in one tool set comes with tutorial or learning material for effective implementation. One week trial costs $ 7.  It also boasts passionate community support.

The metric that the features enlist support organic Seo and help increase ranking and thus lead to high traffic. Most of the web masters find the tool indispensable. 

Ahref = Tutorial Link Building  

Ahref= Tutorial Keyword Discovery

Associated Keyword Tools

Keywords Anywhere

Ahrefs Keyword  Explorer  

Google AutoSuggestion Tool

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Commercial SEO Tools - Screaming Frog

There are lot many commercial SEO Tools on the Internet to analyze various aspects of your SEO Campaigns and for website analysis. Unfortunately the most useful ones are outside the reach of average webmasters and SEO consultants but some functions of the tools are free limiting their use but nevertheless good enough for the purpose and to learn.  Besides Google Analytic  and Search Console and Google Tools webmasters prefer to use other tools free and paid to bolster their SEO Campaigns. 

Here are few commercial tools mentioned below.

Screaming Frog (Free/Paid) 

Extremely Good for SEO Audit of client sites. Screaming Frog is a comprehensive tool without doubt.  This is a desk top application and can be installed for free. It is a spider that crawls websites in order to extract vast range of metrics which help in refining websites as per Seo guidelines.    

Demo 

https://www.youtube.com/watch?v=tkil3pKSFDA

his is a good tool to unravel website performance and checks on various parameters and  metrics in relation to the site. The free version is limited but good enough to get acquainted with the tool. It is best to go through all tabs and discover the dimensions and metrics that can be discover using this tool. About five hundred URLs can be crawled but for greater search and advance features the licensed version is a must. This tool is instrumental in finding issues or status of  HTML, Meta Data and Broken links besides duplicate contents and vast number of metrics can be studied and discovered. 

https://www.screamingfrog.co.uk/seo-spider/user-guide/

You can use the tool to find broken links. 

How to Find duplicate contents:

https://www.youtube.com/watch?v=R4hjliBCOtk&feature=emb_rel_end

The tool enables discovery of various degree of duplicity and hence very useful. 

Degree of difficulty is not very high and the interface is user friendly. 

Screaming Frog Features 

• Discover Broken Links
• Find redirects and errors
• Check http response
• Analyze Meta & Titles
• Generate XML Site Maps
• Audit Hreflang 
• Discover Duplicate Content
• Java Script Rendering
• AMP Crawl Validation
• Structure Data Validation
• Integration With Google Tools 

Some of the features are available in licensed version.   

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

SEO: Site Maps Most Ignored Website Attributes

Most of the sites made by amateur are weak in attributes that are essential for good user experience especially contents. Haphazard copied contents are common since many web designers do not bother to hire a web content writer or pay for the write up. 

Site Maps

Another ignored feature of web development is the site map. Most sites do not have an updated site map embedded and this lacunae is due to negligence by cheap web designers. The site owner have no idea how much they will lose from this negligence and many do not bother. Well if you do not wish to achieve good rankings for high traffic on SERP than it is okay you may be happy with your site being good enough for reference? Well yes if the visitors like it and gain information from and no if they find the site useless. 

For large websites it is imperative to have a site map embedded or linked. The purpose of a site  map is for facilitating indexing by search engines. The other purpose of a site map is to facilitate the human visitor. Hence both attributes are essential and the search engines include them in their indexing and ranking metrics. 

Two most widely used site maps use HTML and XML the first is for humans and search engines as well and the second is for search engines. Those webmasters with no knowledge of  programming can use online softwares to download a site map for their site. It is that easy and both HTML and XML site maps can be generated from the tools online. 

But site owners and webmasters have to constantly update the site maps for better performance. Hence new URLs should be promptly added and defunct ones removed.  There is an option in Google Search Console to constantly inspect the site maps use it. Always check for missing URLS on the site in order for it to be properly indexed and ranked. 

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Uday provide search engine optimization service and Digital Marketing. He write website contents in English.

Uday teaches digital marketing in Jabalpur Classes.

He is a writer and writes on websites and blogs for clients. He is experienced and affordable. Contact: pateluday90@hotmail.com

Mob: 09755089323

Video Marketing As Company Strategy

Not only search engine optimization but social media marketing has accorded an amazing boost to generate traffic online. Hence video is a social  media tool which most people and companies think are for entertainment and nothing else. Well Wrong! Anything That Entertains Can Promote!

Utilized properly this amazing online media can be used for both b2b and b2c strategies. It all depends upon how the media is made. A company usually makes one for the purpose of advertising like in any other medium. A regular stuff that you are familiar with on the cinema and TV screen.

But what we do not realize, videos are limited by time, well to  great extant since readability in contents also applies here and can be termed as watchable. Very long ones may not engage visitor's attention until unless it is a movie which cannot be a part of company strategy. Keep the limit to 2 or 3 minutes. 

Hence this article calls for a diverse production efforts. Make videos for separate purposes, one solely meant for advertisement, another meant for the company's uniqueness detailing especial processes, another for highlighting company's stress on quality, or any other aspect that fortifies the brand. Case studies can also be presented online this way.

Company stories filmed in an engaging manner best high light the corporate culture and create trust among the visitors and yes subscribers too! Those with ethical images gain trust from the customer and believers within the B2B circle.

How innovative your social media marketer is will depend upon his ability to create diverse videos for various aspects. A terse outcome of this para is - "Video Not Only For Ads"        

Businesses that ignore this most engaging social media platform are doing so at their own peril.   

Well the purpose here for is to deliver a message that highlights various aspects of the businesses. This marketing channel is thus for educating the potential client or customer and at the same acts a subtle conversion tool to convert. This is what the proselytizers do. Don't They! 

In this World of cut throat competition use this marketing tool to outdo the competition. 

We have already read about video optimization in previous article and can thus utilize the techniques to create referral and consequently rank first  on the SERPs.
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Uday is into Internet Marketing Services (SEO). He provides optimized website contents in English. And yes he loves to blog.
In Jabalpur his hometown he teaches all he provides.
He is an active naturalist/birder and absolutely loves all he does. 
Contact: pateluday90@hotmail.com
Mobile: 9755089323

Understanding Search Console Adding Property

For site owners seeking a robust response from the web it is important to understand the site functions and its performance in SERPs. This valuable information provides insight as well technical performance of the site. The webmasters appointed by site owners can hence fine tune their websites and rectify technical errors present. 

Earlier known as webmaster tool the utility is known as search console nowadays. The site owners usually connect their websmasters or search engine optimization specialists with search console so they can log and to read the insights and rectify technical error if any.  

This is an improtant webmaster tool and should never be neglected by webmasters. 

Adding Property

When you log into the search console you will get an option to add your property. You have to add the URL of your site and then the next  procedure is to verify the website by adding a code in the head section. Adding a meta tag is the best way to verify the site and you just have to copy the code and paste it in the head section. Once you have done the needful go back and click verify. It takes twenty four hours for the verification to complete. 

Once added properly your site will start recieving data. You will also receive notifications from Google if there is some error on site. 

There are other options which you will find in the link below:

Adding Property in Search Console

Remember you have to verify both www version and non www version of your site seperately depending upon which form you give preference to in the search console. In this console you can add your partner as administerator and webmaster too albeit with limited control. Generally webmasters look after search control and are accorded full permission.

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Uday teaches Digital Marketing in Jabalpur
He provides SEO Services & Website Contents in English
Contact: pateluday90@hotmail.com
9755089323

Google My Business: Being Placed in Local Search

Google MY Business or GMB is a free tool that enables your first step in local search. When you create a Google Account you avail many of the services provided free by the search company. 

At GMB you have to fill all your information asked for including your location. Once the information has been filled up as asked for you have to verify the listing as demanded. Usually the company sends you a letter with a code to verify your listing. This letter is sent to the address you have mentioned whence filling in the Google MY Business details.   Other means of verification available for you are usually by sms or email.  

While filling in your information in title and details do add some keywords that identify your business well. Actually this tool is apt for businesses but even professions can be highlighted using GMB. The tool also offers an option to create a small site on Google do take the advantage. 

Also chose the business category carefully because you are practically doing local search engine optimization so accuracy and relevance of information will count. Also add descriptive images for better conversions since image works better than a thousands words. 

There is an option to link your posts so if you are blogging about your topic add the content URLS here. This is good way to exhibit your authority and create a reputation online.     

Proper information will place you in Google Search Local Listing and your business or profession will get good exposure.  

My Google Website listed in GMP

Google Website LWS

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Uday provides Internet Marketing Services (SEO)
Write Contents for Websites in English
Runs Digital Marketing Classes in Jabalpur

Contact: pateluday90@hotmail.com

Mobile: 9755089323

Fetch as Google & AngularJS

In order to be well documented by the search engines the robot should be able to traverse the site thoroughly with ease. This is imperative for indexing and ranking by search engines like Google. Although some companies have become more efficient in negotiating scripts the problem still persists. Using pre rendering platform can assist the robots to decipher the site properly since a fully cached version is presented to then by such platforms.   

Unfortunately some scripts impede the movement of the robot and this could result the site being partially indexed. This is more problematic whence the site uses scripts that accord dynamic functionality on page like AngularJS. The rendering of  HTML is made difficult by these scripts in case of the navigational links and indexable content. Albeit AngularJS has been made by Google it is quite susceptible to this problem and can affect you ranking and hence organic search traffic.

AngularJS is used to create dynamic web pages and it works on client site simultaneously without the need for the web page to refresh every time an action is requested. Using this script a mix of elements can be changed quickly. In ecommerce sites the script is highly useful where various product dimensions have to exhibited and quickly. There is no need in this case to ask for new pages or refresh this thus decreases the bounce rate by increasing user experience.  

It is important that the elements on a web page should not make rendering it or crawling difficult. In order to check whether your website is being properly rendered you should use Google tool available in the search console called Fetch As Google. This tool is available only for the current site which has been registered in that search console. You cannot check any other site with registering it.  This support provide accurate analysis of what the robot has been through your site and hence inform you about the status of indexing of the whole site as well as that of a single page.   The Fetch As Google works for both the desktop and mobile sites. The support at search console is detailed and should enable you to know the extent of indexing that is being done by the SE. 

Whence you register at search control and enter it you will find this support amongst other utilities. 

If you leave the fetch as Google button empty it will check the root. You can also check the status of a single fetch using the support.
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Uday provides SEO Services and Website Contents
He teaches Internet Marketing at Jabalpur
Contact: pateluday90@hotmail.com 

Google Analytics An Important Analysis Tool

Whence Internet began to proliferate website owners jumped in to take advantage of  rising WWW search on the SERP. The webmasters moved in to make progress with their livelihood and promote the websites of their clients.  

To prove their clout to the client's results began to matter and so did conversions. This needed aid of a tool. There were many but where they accurate? Well who bothered as long as the results were good. The  analytic  tools where embedded deep in the body of the website source usually at the end. The source code had to be embedded in all the pages to get a holistic result as it is being done today.

Then came Google Analytic a more advance tool and more accurate as well. The tool is free and it needs Google Account where one has to register. Since this is a compounded account those registered with any of Google's services like gmail or G+ could use the dashboard and use analytics by downloading the code and embedding in their website.

Why You Need Google Analytic?

If you are curious to find answers to questions below you need this tool.

How many people visit my website?
Where do my visitors live?
What websites send traffic to my website?
Which pages on my website are the most popular?
How many visitors have I converted into leads or customers?
Where did my converting visitors come from and go on my website?

When you dig deep into analysis the tool can unravel few more details of your website.

Creating a google account is easy. After signing into add enter the account from your dashboard. Follow the instruction and download the script which you have to embed in your website. 

If you use the details provided by the analytic you will be in a better state to understand its performance on the SERPs. It takes a little time to grasp this tool and use it to win on the Net.

Google Plus & A + Online Marketing Tool

After being used to Face Book which in my opinion was first to open doors of social networking I was bit sceptical about Google + whence it was introduced. Probably brought about to compete with the universally popular FB the networking site G+ had a slow rise. 

G+ however did not lag behind albeit its did not prove to as good as FB regarding user engagement, however it has come out good for content marketing.  In fact at the initial stage users spent just few minutes on G+ as compared to FB where they spent few hours. 

G+ managed to subscribe to users very quickly and could garner as many 500 million plus by 2013 but the platform did not find that many users. I think the quick rise in subscriber base was due googles connected services on one single platform. Notebly USA and India have the largest user base at Google Plus.  

The FB page has a simpler interface which an average user can master quickly while the G+ interface requires getting familiar with, but then the impact is much better and colorful. Unlike FB the probability of social interactions is much less on G+ but nevertheless it is excellent as far as niche users and webmasters are concerned. As the time goes by it will get prominence for promoting contents used in marketing online. 

Profile

Like in any other networking site the platform offers profile creation with an about us section and a cover photo. All your details are in the About Us section: Contact, Sites, Albums etc.

https://aboutme.google.com/?referer=gplus

The profile page shows your activities like posting of articles, videos and images.         

https://plus.google.com/+udaypatel

The above link constitutes a Google Plus Page

Collections

All your collections are located here. A collection is of niche contents under one head. Hence you post similar articles, blog entries and images pertaining to one collection that is best suited. If you make a collection on Indian Wildlife than all your content on Indian Wildlife goes here. 

https://plus.google.com/collection/s5yyRB

Collections belonging to others are also listed probably the one's you are following. This is followed by a list of communities which you have subscribed to. Then follows articles and blog entries that you have recently submitted to your collections or G+ Home.

Note: There is an option to post contents to collections, communities or people here. You can see the edit sign on the bottom right hand side. This will help you to target your marketing niche or target audience effectively.

CIRCLE

Circles or Organizing People in your contact at this networking website.

Whence you follow a person you can place the cursor on link to get an option for adding him or her into a niche called circle. This way your marketing content will be served to the right audience. This will be effective targeting as the content will not go to an uninterested person. The closed group of people addressed by their niche is called a Circle. 

Creating New Circles

When you click on the three dots on the top right hand side you will get an option for circle settings here you can create new circle as per your niche.  

At Circle Stream you can click on a circle to see contents promoted by the people there. These posts are from the communities. There is no limit as to how many people you can add to your circles or how many people you can add in this network unlike in Face Book.

Posts

All the posts have comment and like features as in other networking portals.The plus one button is used to like posts on this networking site.   There are many other features on G+ which one comes to understand whence moving deeper into the portal. 

Home: 

This is like Face Book Home where you get assemblage of all posts based on G+ algorithms. Added advantage is that you can search for niche posts from the search box on the top.

Discover

At this option you can search for information on particular niche that is present within the scope of this networking portal.

People

In this section you can search for communities, collections, people and pages by name or a niche. 

Marketing Tool

G+ is a perfect marketing tool as you can target specific preferred contents to niche audience thereby increasing your appeal, online reputation and effective conversations.

FTP - File Transfer Protocol

Whence you have to download from a server website files the process is called file transfer protocol. FTP stands as abbreviation. In simpler terms it is a network protocol that enables transfer of website files contained in a hosting server to client which may be a folder in your computer or laptop.   

An FTP tool usually contains two columns one on the left enables you to direct the files to a folder contained in your computer or lap top. For authentication a dialogue box is provided usually a clear text sign is done. But there can be various options for authenticating the user name and password. Encryption using SSL/TLS is preferred. TLS or transport layer security has preceded SSL or Secure Socket Layer. Symmetric cryptography is used to transmit data over two networked computer the methodology is too complex to be explained here. This offers a private and secure data transmission.

Another protocol used is SSH FTP or SFTP  this provides file access, transfer and management over a trusted data stream.         

For downloads many FTP software or tools are available on the Internet. The the IP address, username and password is obtained from the hosting service that configure it. The protocol used  is configured by obtaining details from the hosting service a well. 

Most of the ftp tools are available on the Internet without any charge but the one's meant for highly secured transmission may be available for a price. This applies to both FTP Client and FTP server the later is essential for server management and interact with the former.   

A Mobile Friendly Website

If you run through a mobile friendly test tool you will instantly know how you will fare on the smart search. With tremendous popularity of smart phones mobile search has become a norm and has taken over a large percentage of search share on the Internet.  

Being smart operators search engines are quick to acknowledge this fact and in their guidelines they have added attributes that makes a site mobile friendly. It is essential to make a site mobile friendly a not very difficult proposition. you do not have to make another site for this just some changes in the desk top version will do. Call your web designer and ask him to make following changes.   

The text should be readable hence it should not be too small.  

Content should not be wider than the screen

The designer has to set up a viewport meta tag. 

<meta name=viewport content="width=device-width, initial-scale=1">

(This controls how a page is displayed on the smart phone. Viewport simply controls the width and scaling on any platform used for viewing the site. The control is achieved by passing on instruction to the browser how to display. )    

Clickable elements are set too close. 

In compatible plugin (Probable for sites made using Wordpress.) 

Implementing these changes will make your site easy to read on the smartphones. Another important aspect to consider for mobile friendliness is the download speed which incidentally is also applicable to desk top search.  

In the mobile version arrangement of contents may be arranged in a different manner. This is applicable if you have a mobile version separately made. Though in both format the contents remain the same in mobile version they are arranged differently. 

Adopting a responsive website theme will do away with creating sites for different platforms. Contemporary third party themes can easily be modified to suit usage on smart phones.  

Albeit this is a web design or technical seo issue webmasters should be aware of this technology. They can instruct the web designers to make the necessary changes.   Google provides with a tool to check the website's mobility issues. 

Google Mobile Friendly Test Tool 
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Contact Live Web Service

Using The Disavow Tool

Link Building phenomenon shot sky high when in the initial stages of search engine proliferation on the Internet began. Sergey Mikhaylovich Brin & Larry Page created the algorithmic wonder that is Google. The information retrieval system simply fetches what you are seeking online or on the Internet. 

Since the phenomenal growth of search engine usage there is a constant effort to improve the information retrieval system. This has resulted in lot of updates, additions and changes in the evolutionary algorithms that are used for indexing and ranking by Google.  This very evolutionary impact has unnerved lot of webmasters or seo experts who are actually the people behind with an important role to play in the future of search practices on the Internet. The frequent updates have baffled many webmasters and have critically challenged their optimization skills time and time again. With every change the search engines force compliance to their guidelines some of which are penny pricking.    

The evolution of search engine began from Brin's data mining which eventually lead to Google. The earlier algorithm relied heavily on keywords on page as well as external links pointing to the site. Both factors created a revolution and are still relevant albeit diluted. The search engine look for greater signals now whence indexing and ranking websites and blogs as response to the user query or the search term.  The complexity of the metrics of this highly evolved system in recent times has made it difficult for many webmasters to overcome.   

The heavily relied upon link building campaigns have now become more difficult with links being classified by search engines as bad, weak, good and strong. A greater understanding of the web has been called to picture. The search engines since inception have created an industry around them with link building being the most popular. It takes little to realize that things will not always remain the same hence the industry has to follow the changing dynamics.  Webmasters with shallow knowledge base will go down the history lane. 

Inadvertently search engine optimization will always rely on external link building untill unless the search engines systems take over the ranking game totally and make organic search sterile.  The smart operators realize very well the role web masters play in popularity of their search engines. Those who do not will linger behind for every and keep their search offerings to themselves however good.      

Unlike earlier times link evaluation has become more critical and a bad link creation can pull your site down on the SERP on primary term. This means developing skills to evaluate the link building exercise as well as to evaluate the platform.  The number game has some importance left still but an equatable platform has been created for those who cannot indulge in massive link building campaigns like the big firms.

It is not only the link wheel or the keyword profile that counts the source counts as well. Association with relevant, unique content and editorial scrutiny is a must for a link to gain juice - as referred in seo parley.  

Sensible quality link building is the need of the hour. This does not mean all papers should have scholarly  impact. People are searching the Net for basic information relevant on day to day basis to quench their information need. A scholarly paper has less importance for average searcher who is more on the Net for curiosity sake "Net Gossip" as I call it.

Hence large link building campaigns have resulted in trash which after the release of Panda and Penguin have become internecine. The bad link profile earlier innocuous has now become short of auto immunity disease. Therefore it has become necessary to get rid of as many bad links as possible. In order to assist the webmasters Google has introduced the Disvow Tool.    

Using the Disavow tool webmasters or website owners can remove unwanted back links that are pulling their site down on SERPs.  For this purpose the links that have to be removed have to be uploaded is a text file to the disavow tool online. Removing bad links will also mean removal of oft repeated anchor texts which invite Google penalty as well.

As Matt Cutts the Google spokesperson says the removal has to be cautiously done after efforts to remove them manually has failed.  Judging a link will be the next part of the story...bye for now...