Snippets created using structured data can help in accurately indexing and can even enhance your lists.
In order to provide more information to search engines other than content webmasters use snippets. This is structured data is a standardised format which helps in providing explicit clues to search engines. This is because each and every individual characteristic of topic is labelled separately.
In order to create structured data snippets there are many formats available standardised by Schema.Org.
For example you can add your location in the website may be in the footer. The visitors will understand this perfectly well. But the search engines may not.... Using Schema markup you can successfully tell search engines the location in a coding they understand more accurately.
There are many tools available to be embedded into a webpage with detailing tags. The code is generated using tools and plugins for WordPress.
When adding properties in data highlighter please be succinct adding just enough for informative snippet.
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