What is Good Seo Practice for Campaign Success

 A good SEO campaign begins with a meeting with a client. The client will inform what is the topic of the website, its purpose, and its intent. These aspects are important. Thus, web development begins at the whiteboard stage. All details should be noted down. Using your experience and knowledge the development should be refined and planned before the implementation begins. This is important for SEO results.

What is SEO?

What is SEO or search engine optimization? It is simply following the search engine guidelines fulfilling the metrics set by the search engines that number over 200. Webmasters work to fulfill these metrics. They make efforts to get their site indexed and rank it higher on the search engine result pages or SERPs.

SEO  is important for business, trade, and many other purposes. It is an organic campaign and is literarily free of cost. Although a team of experts is required, the cost is minimal. It is a complex exercise and requires a great deal of creativity and consistency. There has to be a great deal of coordination and cooperation. Without SEO the website will not be indexed and rank high. It will thus, lose visibility. Losing visibility will mean a lack of traffic and no traffic means no lead and no business. Hence, SEO is a must for businesses. 

The Next Step

The next step is content creation followed by deep-seated research and analysis.  You have to know how the web development will take place. This is crucial for the website, it should be fast enough as far as downloading is concerned. Hence, you should keep in mind the web core vitals, Google lays immense stress on these factors. The large images and large blocks of text called the largest content paintful should download fast. The elements on the website should be stable, there should be no element shift taking place. There should be no input delay, the server should respond quickly. Hence the site should be minimal and the page size should not be more than 100 kb.

Most people click on the first few results, thus, the first few blue links are the most important. Search is free it does not cost the visitors any money or fee. Thus, the title and description should be well crafted to make the visitor click.

On-Page Elements

The website should be responsive, it should be mobile-friendly. The link elements should be clickable and at a reasonable distance, and the mobile screen should fit the screen.   The screen should be compatible with all handheld devices including the PC.

For leading SEO marketingagencies these factors should be looked into. Rather these factors are a must. A website that downloads fast will have no bounce rate.  A well-developed website will be a big success if promoted properly. Digital marketing business runs into billions, and there is no dearth of clients. The size of the search engine optimization market is USD 46.7, and it is expected to increase to over 234 USD by 2030 growing at the rate of 17.6% CAGR.  

The Best Approach to SEO strategy For Winning Potential Clients

Consider incorporating these steps into your next pitch for a successful SEO strategy.

1. Use data and research to sell your strategy

The first step in creating an enterprise SEO strategy is to compile the data based on your research.

You don't want an SEO strategy based on assumptions and experience.  You should be loaded with facts. Always arm yourself with data 

Your strategy should be based on:

• ·         Competitor research
• ·         Market Research
• ·         Make Useful Benchmarks of Competitive Strategies
• ·         Product marketing roadmap
• ·         Make a Budget

2. Use various tools for metrics

You need a data-driven approach thus always back up your strategy with factual collect if from Google Analytics and Search Console. Do research on SERPs and use various other tools there are plenty of them available. You need to be making bold statements when approaching clients.  

Businesses need a data-driven approach. If you make a bold statement, you convince the clients. This is one way to increase your client base. Data and research are always helpful.   

3. Incorporate your findings into recommendations

At a digital marketing agency, one of the important steps SEO professionals must do is to engrain SEO into the culture by educating clients on what SEO is in reality.

Here is an example of how to explain SEO.

• ·         Technical SEO solutions
• ·         Content Creation
• ·         Link building techniques

What you uncover in your audits will determine how many solutions you share and if you even have time to dedicate to link building.

4. Goals are Meaningful and Convincing

• ·         Maintain Web Core Vitals
• ·         Enhance organic traffic substantially 
• ·         Break down my monthly budget to see how much money I spent.
• ·         Enterprise SEO - Annual Goals

5. Discuss the Market  Roadmap

The well-made SEO roadmap is a guide to the success of your  SEO strategy. It showcases accountability and acts as an appreciable plan to convince and impress. Br road map into months and quarters stretching up to complete one year.  This strategy is a big winner when presenting it to the clients

6. Close the deal with  Q&A

Take time at the end of your presentation to explain action items for everyone on the call and open the floor for questions. 

SEO Best Practices for Ranking

To make your page more secure encryption is important. And that encryption is provided by HTTPS which is a secure protocol that transmits a secure hence moving away from HTTP the older version.

Assure fast downloading of pages.

Visitors do not wait for pages to download forever they expect quick downloads. Page speed is one of the ranking factors as mentioned again and again by Google in Core Web Vital. Many other factors following core web vital will make your pages steady and download fast.

Some of these issues can be complicated, so your best bet is to ask a developer (or technical SEO expert) to fix them.

Here are some general tips for keeping your pages fast:

General Tips

Take the help of technical SEOs, developers, and programmers.

Use a CDN. For some visitors, data has to travel long distances before it is fetched to the browser. This is slow. CDNs solve this by copying critical resources like images to a network of servers around the globe so that resources are always loaded locally.

You must compress the large images that make the loading slow. Compressing large images decreases the file size, and loading becomes fast. You have to be careful enough to balance the quality.

Use lazy loading it prevents the loading of offscreen elements until you need them. Thus the browser does not have to load all the images at once.

The coding should be perfect and you should use a well-optimized theme. 

Optimize content on the best search intent. You should be focused on providing the right solution based on the topic and your content.

Use long-term and secondary keywords to optimize to avoid competition. Avoid tough competition at the initial stage of your SEO Campaign.  

Use target keywords in the title, H1 Tag, and the first line in the content. Use semantic terms naturally in your content and please write for the readers and not for the search engines. Write naturally and do not stray away from the topic. Your content should not be saturated with targeted keywords or it will get penalized.  

Use descriptive URL it should be short and not dynamic in nature.

Add internal links for other important pages.

In the end, try to get authoritative backlinks. Good content and good link architecture draw links naturally. These are the salient points an online marketing agency should follow to get good results.

How to Connect with Your Target Audience?

When you are into online marketing many strategies work. If your objective is to convert the target audience to a goal whether it is sales, subscription, or awareness you need professional help.

There are various techniques or strategies you can adopt and these are within the purview of digital marketing. The technique comprises many subsets:

SEO

SMM

Content Marketing

SEM

Email Marketing

Google Ads  

SEO is search engine optimization it is the best way to rank high on SERPs and get organic ranking Websites that rank high on search engine result pages to get the best response. The aim is to rank high on SERPs using many SEO techniques that help in ranking on several relevant keywords.

SMM is marketing using influencers that excel in a particular topic. This working with influencers is called influencer marketing and they push your product and services on social media and via blogging and they bring promising leads and traffic to the site. This is a paid collaboration and depends on what the influencer charges for pushing products and services.

Content Marketing is creating relevant content and then distributing it on several platforms. The platform is usually social media sites and video sites. This is a long campaign and the aim is to engage or attract the target audience to create brand affinity or highlight professionalism in services and convert the target audience to the intended goal.

SEM (Search Engine Marketing) is paid marketing using social media platforms social media have their mechanism to advertise on their feed and associated site. This is based on cost when using a number of their advertisement formats. Advertisers can create a target audience profile using an objective and then convert the leads that are generated. Most social media sites let you create a text or an image ad with an attractive title and description. Though this form of an advertisement on social media feeds costs the results can be fantastic if optimized well.

Google Ads or PPC is simply pay-per-click though there are other options. Google ads have varied formats, and the charges are based on the formats. You can choose any format that suits your product and services and get results on the SERPs and Google Partner Sites.    

Email Marketing is simply sending emails to the target audience with messages, newsletters, and value letters. Though CTR in email marketing is low yet if the conversation is right it works. Email marketing is best for remarketing to people who have already shown interest in your product or services.

This is how digital or online marketing works. Normally the campaigns are organized by digital marketing companies you and do it yourself. But for DIY you need experience and the requisite know-how.    

Website Overhaul & On Page Optimization for Quality Traffic

Planning is the first step toward perfection. In SEO you aim for free traffic unlike in the case of paid traffic from Google Ads, and social media marketing solutions.  Free lunch does not come easy remember?

An SEO or search engine optimization campaign is loads of work and that too with perfection. The aim is to drive quality traffic to your website. A well-focused website is the first need and has a look at the client's property. How well it is designed what are the plus points if any? Thus, the audit should be the first step to comprehending where the site stands if it has to perform well. A site audit will inform you of all the parameters that are missing or wrongly placed. Remember most websites are made with a design perspective in mind and not SEO attributes. This happens simply because most website owners and developers have no idea of search engine optimization as they are not expected to.   

Redesigning Website

The site audit is crucial and certain qualities found missing can be worked upon. To enhance the free traffic potential of the site you need to plan website redesign or on-page optimization. Website aesthetics do matter and its attraction potential matters as well but this is secondary for a webmaster. 

The audit reveals many aspects of the sites that need improvement. The first of course as you must have guessed is mobile friendliness since more than fifty percent of search is made online. Google Mobile-Friendly Test Tool is the most useful, not only does it inform you of your website status but it also offers advice on how to rectify if the website is not mobile-friendly. It solves your pain point.

Next test for  Web Core Vitals, these are much trending these days as  Google search engine guidelines recently announced. The best tool for this pain point solution is the page speed web development tool and GTE Metrix. This test informs you of all the vitals associated with website download speed.

These are some vital aspects of On-Page optimization and should be aligned positively by the developers. Professional search engine optimization companies follow the right practices for free traffic. The tools mentioned offer solutions as well so this is not a difficult task. There is more to attaining quality free traffic generation as on-page optimization proceeds...  

Digital Marketing Strategies What is Trending?

 Thanks to the Internet, marketing has become a double-edged sword.  Apart from the tremendous reach and split-second messaging the Internet is a barrier-free system. Your message can reach distant shores apart from the local reach, to add to this people are frequently on the Net, and hence it has become easier to reach your target audience. The other side of the sword is you can add to your efforts traditional physical marketing.  An online push creates awareness and helps your offline efforts in the brick-and-mortar World. Advertisement in the brick-and-mortar world costs money, while online marketing could be organic (free) or paid.  Online marketing is convenient, easy, and less strenuous than physical marketing.     

Social Media Strategy  

The trust in social media and involvement is growing exponentially day by day. Your target audience demographic could be extremely diverse but all are hitched to social media, and this gives you an opportunity to reach them. It is content that flourishes on the Internet, and hence you should attract an audience using innovative content with the right marketing message.

Content  Marketing  Strategy  

The best strategy to flourish on Social Media is to use content marketing. In this case, a series of content flow down the media feed carrying your marketing message.  You can advertise products, brands, and services on the media by publishing a series of content. If you are hiring a digital marketing agency then their team will deliver content for you and make your product brand a huge success. 

SEO

Content Marketing is part of digital marketing but you can use another subset which is search engine optimization or SEO.  Optimization is used to rank the chosen term on the SERPs to reach your target audience. SEO combined with content marketing is best to popularize your brand and services. SEO costs very less and so does content creation. While  

Influencer Marketing

Online influencers are in vogue they have access to social media with large numbers of followers and friends, and high-traffic blogs that guarantee visibility. These influencers may have a good hold over your target audience and push your branded products or service to attract and convert. Social influencers are the lead generators of the contemporary world.  

People are very aware of influencer marketing and do not easily trust whatever they see on their feeds. Therefore, you must strategize your marketing ideas, focus more on the audience's problems, and advertise accordingly.

Personalized Marketing

Does your product or service solve your target audience's problems or provide them with the right solutions? If your product and service provide a solution to the prospective customer's pain point then with the right online marketing technique success is on your way. Just advertising products and services are not enough. A brand or service is always seen from the perspective of the pain points remember to research to find out how good are they. Also, follow customer experience by following reviews in eCommerce and related sites. Read reviews and testimonials on your site to know what customers like or dislike about your products and services.   

Multi-channel Social Media Marketing

Access to multi-channel social media marketing is almost free.  Advertisers can use Youtube  Instagram, Pinterest, Twitter, Facebook, and LinkedIn. Create content and use the social media feed to constantly advertise your products and service. The next phase is to engage and create affinity with the product or services to eventually convert.  

Right Approach to Search Engine Optimization

 Search Engine Optimization also known by its abbreviation SEO is one of the key activities that can highlight your website on the SERPs. Now with continuous scrolling brought in by Google finding a website on SERP or search engine, result pages have become a great possibility even if it ranks deeper. But the buck does not stop here webmaster's pursuit remains the same. To bring high traffic to the website top rankings are a must as usual.

Search engine optimization is an exercise to rank websites on the top of the first page. Easier said than done, the exercise remains complex and is constantly changing as Google with a 97 % share of the search market keeps evolving. There is a constant update or rather a slew of updates each year which impact ranking and indexing, two vital aspects of SEO Campaigns. 

Webmasters have to keep updated on changes in Google Algorithms so that they can mold their approach the right way. This is a continuous process as algorithms evolve to check spam and bring the best site forward.

Basics About SEO

On-page optimization has become as important as off-page optimization. Hence both should be worked upon diligently. Another factor that matters a lot is relevancy. Your website content should be accurately pointing to the objective or the purpose of the website. Hence not only does the topic matter which anyway should be clearly defined it is the intent also that matters most. Are you simply highlighting a product for awareness or do you wish to sell the product? Hence intent should be specified using the content headlines, subheadlines, and all. Even the inner pages should be relevant. It is not wise to make a site on both coffee and tea you will only end up confusing the search engines if the link architecture and directory structure do not define each clearly by creating well-defined SILOs.

Off-Page Optimization

Off-Page optimization differs from On-Page Optimization as it is carried out on external platforms. This activity's main focus is on link building. Over the number of year link building has changed drastically and relies on sound platforms and not on link farms or advertisement sites. 

Links have to be built naturally due to the usefulness of the website. Other techniques involved are external or inbound links from blogs, internet publishing sites, and article sites. Links on authority sites also matter immensely.  Acceptable links are those that are contextual and carry useful relevant information in form of short-form or long-form write-ups. The old strategy of building links using SEO directories and cheap article sites does not work anymore on the contrary it invites a penalty. 

Conclusion   

Search Engine Optimization is a constantly changing process, hence webmasters should keep in touch with the latest trends. The techniques keep on changing as well as the strategies adopted.  By following the right approach a Professional SEO Firm can reap a lot of business. SEO is an exercise that requires experience and expertise. The campaigns work best when a sincere approach is adopted.      

Poorly Designed Website and Online Marketing (SEO)

 Website design and development plays a major role in online marketing or SEO to be specific. If the design is failing or poor, it will not conform to the search engine guidelines hence your search engine optimization campaign will fail. Website design and development play a major role in search engine optimization. A bad design will never score up to the metrics that search companies employ, and the site will never rank high.

Hence the first step in SEO Campaign is Site Audit. Using site audit you can discover whether it is mobile friendly or not, whether it is properly hosted, and whether its download speed is optimum. The website is not only responsible for ranking high on the SERPs on chosen search terms. The website is also responsible to attract, engage and convert the target audience to a goal specified in the vision statement. 

The UX Factor

Another factor that plays a major role in successful outcomes is the UX factor or how user-friendly the website is.  Thus, the developers should pay special attention to onsite factors like web core vitals, site architecture, on-page content, and visual elements and coding.  Owners should see that the on-page content is unique, relevant, and engages the target audience. There should be a call for action or CTA line at appropriate places to encourage the visitor to head for action. Whether a property is meant to sell or promote services the CTA button will make a major impact.

Site Audit

Site audit also reveals technical snags like blocking scripts, heavy images, and the number of server queries that are being generated. A large number of server queries will result in a late response from the server and downloading will be affected. This calls for fast efficient hosting with no downtime at all. Thus, owners should opt for dedicated servers that are equipped with the latest technology.  

The website should be complete when launched, no portion or page should be left incomplete. All dynamic functions should be working in perfect order. No function should be under repair or development. An underdeveloped website makes a bad impression on visitors, and this will impact engagement and increase the bounce rate. 

Design & Aesthetic

The design and aesthetics also play an important role hence they should be apt. A good website development team is a must for making a good site, portal, or eCommerce website.   The site architecture should be well-defined, and the link should be intact, and one click away from desired information. Boken links, complex forms, and unstable elements will make sure that you do not get repeat visitors apart from a high bounce rate.  

Keep your website updated in all respect and check its completion using site audit tools. A good website conforming to search engine guidelines is a must for success.  Pay special attention to website development for online success. Neglect will lead to a heavy cost and failure.   

Why Organic Digital Marketing?

 Digital Marketing is the buzzword everywhere. It is ruling over businesses as they decide to go online to promote their brand, services, or products. The usage of the electronic medium makes it to be known as digital marketing. But there are many other words for it, the two most popular are “online marketing” and “Internet marketing”.

Though local SEO is the answer for businesses looking for customers within the city confines. They have to go for full-scale SEO for ranking over the SERPs on primary search terms but anyway,  SEO  is part or a subset of digital marketing. For large-scale marketing, the best answer is Content marketing which is part of Internet Marketing.

Content marketing is the creation of articles, blog posts, graphics, usage of photos, and infographics. The process also involves the use of videos and gated content. Write-ups may include gated content like reviews, testimonials, annual reports, and performance reports.  Gated content is used during the last phase of the marketing to convert, encourage to take action or whatever may be the reason.

Organic Digital Marketing is Essential  

If you wish to advertise on the Internet in social media then organic online marketing is a must. This is the best exercise for brand promotion, promoting professional services or products. This form of marketing is free and involves experience, expertise, and skills. You can learn it yourself by joining classes or from online tutorials. But the job is best entrusted to a professional company that has been involved in campaigns for a considerable time.

A lot of experience is a must for online marketing that comes with time. This type of work stretches for a long time and effectively attracts the target audience, and engages them considerably hence your brand or product is highlighted creating trust and affinity. This is necessary for reputation building for professional services and selling the products.

Ungated content should be used to attract and engage the target audience. The social media platforms are to be used with care and expertise making sure of the target audience. Some of the popular social media sites with high visibility are:

• ·         LinkedIn
• ·         Facebook
• ·         Pinterest
• ·         Instagram
• ·         Twitter
• ·         YouTube

Blogs and articles should be created for content distribution on social media. Email message campaigns should be extensively used. I stress again please hire a top level marketing agency for online marketing. They can deliver the best results. Please negotiated before hiring.  

  

            

Tips for Putting Best SEO Techniques into Practice

 Understanding SEO & Traffic

When search engines came into the picture, the major challenge was to index and rank the phenomenally growing number of websites. Visitors search for information using the search column of the web browsers and expect the most suitable answer. Over 90% percent of the search market has been captured by the Google search company. It processes over 3.7 billion searches every day that amount to a whopping 1.2 trillion search annually. Search companies have become the biggest repository of information as people search websites, blogs, forums, Internet publishing sites, and social media.

Responsive websites that follow search engine guidelines rank higher on the SERPs and receive the greatest amount of traffic arising as a result of people searching on the web browsers. This can be best described as www ecosystem. Although search is free, it has generated ample opportunities for revenue generation for search companies and social media. Due to billions of searches made everyday visitors throng the World Wide Web. This allows search companies and social media to publish advertisements that generate revenue for them. Thus, in the www companies vie with each other to capture high-density traffic for various purposes. Site owners can also subscribe to a paid advertisement on Google, Bing, and Yahoo. They can also advertise on Youtube, Facebook, LinkedIn, and other social media sites.       

Likewise, website owners also seek high-density traffic for the response on the Internet. High traffic yields occur due to search engine optimization campaigns that consultants and agencies execute for clients. Although optimization is free it does cost money to hire a team of experts or an agency.

Search Engine Optimization Best Practices 

There are techniques and website development processes the SEO companies employ to increase ranking on the SERPs. Top listing on the SERPs on target keywords is one of the best practices to focus on the target audience.

Website Development & SEO

Top listing accrues for sites that are well-made and follow the search engine guidelines. The first step while making a website is that it should be topic relevant focused on one topic, and not create a state of confusion among the search engine algorithms.  Next website builders should keep in mind cross compatibility since there are many types of browsers and computer screens most important the site should easily download on mobile screens.

While the website is being developed user-friendliness (UX) should be kept in mind. This will reduce the bounce rate.  The content on the site should be unique, and relevant, and disseminate information as envisaged.  Spam and duplicate content are rejected by the search algorithms and your site will never rank among the top on competitive keywords. Meaningful content in tandem with intent is very important do not create content to fill it with words or do not create it for search engines. The website content should be solely for visitors but at the same time impart requisite information to search engine algorithms. 

The website should download fast on the screens and should be stable as defined by the web core vitals. This adds to the user experience. It should be hosted on secure and fast servers so that it downloads fast and is secure. Use the services of experts in hosting and programming to make your website functional and a top performer.  An SEO should comprise technical experts, content writers, and professional web developers. Teamwork is necessary for search engine optimization if you are not part of an agency you can align with freelancers for technical guidance.  

Regular site audits should be conducted to keep it in conformity with user experience. On-page, optimization is key to success on SERPs and owners should add proper elements like page title, description, keywords, alt text, etc. This helps the SEs index and rank sites appropriately.

Off Page Popularity   

The website should be popular on the www, and attract traffic by being unique and useful. The popularity and usefulness generate natural inbound links that the search engines appreciate. Link popularity arising from authoritative links is important as search engines value them to index and rank websites.  Keep in mind the external links pointing toward your website should be associated with relevant content from authoritative sources. 

 Social media signals make the site popular among online communities that subscribe to the targeted audience. Thus, social media participation is key to reputation building and creating trust among prospective customers or followers. We do not know if the search engines value social signals for ranking but anyway social media popularity is good for referral building and brand awareness.    

Remember SEO is a subset of digital marketing and compliments the campaign. Both depend upon content creation and distribution. Organic digital marketing should always be carried out with search engine optimization campaigns.

Out of 1.9 million websites, there are currently 600 million blogs on www. Blogging is another good means to create a reputation since the platforms are flexible and feature-rich. Blog popularity arises from consistency, relevancy, and uniqueness. All webmasters should be involved in blogging or use guest blogs for high traffic. Blogs are a good means of creating authoritative and relevant links but use them sparsely. Like your property, blogs should be topic specific and relevant.  

SEO is vital for business and costs much less than paid advertisement with better ROI. Website owners should hire professional SEO firms to rank high on search engines. Without SEO it is next to impossible to rank high on SERPs. 

Solving the Riddle Behind SEO & Landing Page Conflict on one Domain

Organic SEO Optimization & PPC Paid Advertisement

Ambitious enterprises make separate pages for SEO and PPC advertisement. This is a logical step for online marketing using a mix of organic and paid  ads for traffic generation. A website's SEO page is configured and optimized for search, and it responds to targeted queries. While a landing page is configured to respond to a keyword placement that is not organic, but its presence is due to keyword bidding on the Ad platform.  

Smaller enterprises of professionals lacking vast resources or teamwork do not create separate web pages for optimization and ad strategies they adopt. For small businesses, a web page is optimized for search engines and the same is used in PPC Ads. But this approach though essential for small businesses with limited resources often leads to an incongruency that can mar the impact of optimization and dilute the impact of PPC Ads on the page linked. The problem becomes a greater challenge whence SEO and PPC are used together  to enhance response from the respective platforms and achieve the marketing goals. 

Most social media experts advise companies to use their resources on both organic and paid marketing strategies for one goal.   This practice is now followed by in-house teams and digital marketing agencies and the results have been fabulous. 

PPC Pages are designed to be be minimal such that they solve the purpose of the specific advertisement goal. Moreover, they may contain elements that are not present on the SEO pages like contact details and internal links to name a few. Unfortunately, there always exists a conflict between the SEO Page and the Landing page as they reside on the same domain or the website. Often there is a tug of war between SEO Specialists and PPC experts over these pages.     

As the page for PPC is not optimized for search, it can impact the SEO Campaign if not properly integrated into the link architecture. Due to thin content landing pages cannot attract organic traffic, and hence companies using a one-page approach need to be careful. As a matter of fact, in a one-page approach, it is difficult to integrate landing page factors, and hence it is better to optimize the page for search and use it for ad tweaking in minor changes. For advertisement purposes, besides CTA, extra graphics will have to be added and the title should be creative and align with the ad objectives. Remember in Google Ads a number of creative titles and meta descriptions may be used and they may not align with on-page content designed for search engine optimization.  

PPC Page & SEO Page Conflict & How to Avoid? 

It is very difficult to align elements for both objectives, and hence creating separate landing pages is the way out. In digital marketing, campaign teams do not want one page countering the other but the chances of this happening are much less as the page meant for Google Ads is not optimized. Moreover, the ad page may contain copied materials although this is not advisable since quality and relevance are key factors in Ads showing up at the top on the SERP. Secondly, the ad pages are not meant for search engines so most likely the conflict is automatically avoided. 

Any way to avoid a possible conflict the following suggestions should be implemented.

• Use the canonical tags to favor the page meant to attract organic traffic.
• No index the Ad Page
• Place Ad Pages on Sub Domains 

For the SEO Agencies everywhere, these are real-time issues and should be tackled with alacrity.  Both SEO and PPC Ads are becoming approach specific and even if they are executed in conjunction on page factors should be tackled separately.  

SEO & Digital Marketing The Chicken & Egg Story

 Search Engine Optimization - The Beginning 

If I remember well SEO started some time way back in the late 90s after the advent of the Internet. It was hard getting connected to the Net those days when I had built my first site on Yahoo GeoCities. The free site built using Yahoo GeoCities tools and space was titled "The Tiger Heavens of India".  

The site was responsible for my entry into the murky world of SEO or search engine optimization and content writing. At that time-on-page factors meant a lot, psssssst they still do. But then a simple insertion of the right terms in profusion in the content and meta worked wonders. The search engines had not yet woken up about spam since the Net was small as compared to the explosion taking place now. 

The Search Market

Before we proceed further let us take a peek at the search market. Google alone commands an impressive share of 87 % in the USA. The other players are insignificant with a share of:

• Bing 6.6%
• Yahoo 3.24%
• Duckduck Go 2.49%    

This comparison should explain the focus on Google of all those in the online marketing business.

End of Black Hat SEO Tactics

Content writing (mine were perfectly written) with the inclusion of semantics,  keywords, and grammar simply meant following the rules without losing the focus on the search terms and reader engagement. It was after the filters like Panda that sudden expediency in proper content writing as science came into the picture. All the spam blogs proliferating WWW became an overnight failure and lost ranking on the SERPs. This was a sensational beginning of the end of spam online. No more keyword or content spam!

Next to follow was link building which brought about an end to factories churning out backlinks helter-skelter. Yes, that was what the SEO agencies were doing and were successful. That too came to an end with Penguin. The black hat link building still exists today but is drastically reduced now. 

Links though remain important have become contextual, naturalized, and effective in smaller numbers. Thus, authoritative link building came into existence as the algorithms evolved. External and internal links still matter but should be built wisely in association with relevant and engaging content on-page and off-page.

Then it was the turn of SEO Directory submission that became irrelevant somewhat as they struck the dead end. Instead content wrapped links on diverse platforms including some authoritative article sites with editorial scrutiny gained ascendency and contributed to higher ranking and authority on the SERPs. 

Well to cut the story short, the search engine algorithms have begun to fight spam with greater efficiency as they evolve. With each and every update the indexing and ranking criteria are changing fast and the indolent webmasters are finding it difficult to keep pace. 

Contemporary SEO and Digital Marketing 

While SEO has become a mix of science, technology, and art, digital marketing encompasses all but is specific platform-dependent.  SEO is considered a larger subset of digital or online marketing. 

SEO is an important subset and contributes to more than 55  % of audience reach on the Internet. It is a gateway to free visibility and audience reach. For the eCommerce industry SEO delivers 65% of web traffic and is a vital component. If conducted properly the optimization campaign yield substantial traffic for portals and blogs on SERPs. This traffic is free, and whence the campaign includes paid Ads, and content strategies on Digital Platforms like Email, Pinterest, Instagram, or Facebook to name a few, the whole exercise becomes explosive and leads to potential results.     

Some technical aspects of SEO that call for larger employment of skill sets or a team are becoming as important as gaining an authoritative position. For example site speed is the number one metric that requires technical adjustment along with other features that make the website competitive and fit for the mobile world. Other issues that fall under the scope of technical SEO are crawling issues, canonical or duplicate content issues, language-based targeting, and website coding.

We must understand that all algorithmic processes, Internet-based platforms that enable content writing along with attributes like video, image, and infographics become intertwined as they evolve in cyberspace.  Thus digital marketing is becoming more and more complex with each platform being unique, and involvement has become a much-in-demand skill set.  Paid ads using dynamic and smart technologies have increased the complexities faced during the SEM Campaigns and require an understanding of the interplay of various Ad options that search engines are bringing forth to gain accuracy and increase the subscribers' return on investment - the much-touted buzzword ROI.  

Data Analysis & Trends     

Complexities are not limited to SEO or SEM, the whole digital marketing exercise is becoming embroiled in a tangible result-oriented campaign stressed by the employing digital enterprises to beat the cutthroat competition online. In the contemporary era, webmasters, and content writers are living in a stressed environment. They have to beat the heat with tangible success online.

Data analysis provided by analytical tools and search engine consoles, online reports, and statistics is becoming more and more important with the passing of time. Data and understanding of the latest technologies and trends help in shaping productive content strategies and digital campaigns that lead to the goal conversion.   

SERPs & Complex Features

It is no more the 10 site links anymore the search engines result pages are inundated with Ads, free product listings from eCommerce sites by Google, knowledge panel, people ask, carousal, site links, snippets, videos, and images to name a few.  The SERPs can show nearly 2000 feature elements based on search intent but thankfully not at once. 

Though there are been a negative outlook related to inundating the SERP with these features the company assures higher traffic due to their inclusion. The negative reviews the features receive arise from visitors ignoring the ranking sites as answers are available without any clicks. The inclusion of free product listings and this Google Shopping is a free source of web traffic for many companies and so are the presence on local listings (GMB) and Maps. 

Please note to qualify for free product listing the company should be on the Google Merchant Center and follow the prescribed guidelines. 

Constant Updates & SEO 

With the induction of RankBrain (2015), Google has successfully integrated AI with its indexing and ranking process making search optimization more difficult. Will these changes lead to the end of SEO? Well, most unlikely but increased importance to monetization is certainly having an impact that has to be skillfully maneuvered. The stress should be on accurate information on board provided by the search engine specialists. You should aim to be found out on targeted terms by the visitors and with the right optimization, AI will certainly come to your help! 

Artificial intelligence together with the inclusion of machine learning methodology casts greater challenges on webmasters. Now it has become difficult to grasp what actually the search company derives from the search query or the content with the inclusion of these technologies.  

By the year Google made 5000 changes to search with the help of over 800,000 experiments in order to refine the search results and thus keep its market share intact as a leader. 

Additionally, visitors have an option for localized or personalized results. Though this does not complicate things, there is greater stress on search engine optimization specialists and writers. The content creation should take care of the right user (semantic) intent that has to be fulfilled. SEOs should anticipate queries that would be generated by the target audience and gauge the site metrics' ability to solve or provide solutions. This is imperative for loyal followings and to attract new user traffic.  This is in order to reach the right target audience.   

The SEO best practices include:

• Keyword Research
• Unique Relevant Content 
• Natural Backlink Acquisition 
• Constant Analysis 
• Authoritative External Link Building
• Internal Linking

These practices remain relevant after all that has evolved in the case of algorithms that track, index, and rank a website. The search engine optimization service providers should also keep in mind the way content and site attributes are structured. 

With the increasing popularity of structured data, a technical SEO element search engines now offer schema for a variety of topics. This should be made use of to be included in rich results for higher traffic. Please note structured data will not enhance ranking but will certainly increase CTR due to being included in the dynamic rich results. 

Digital Marketing  

Much has been written about this popular mechanism. A comprehensive understanding of the main platforms including some fantastic eBook sites is necessary if you wish to conduct campaigns online. How FB, Linked, or Instagram work?   How you can create an online reputation and brand awareness? How you can increase your popularity as a subscriber? How you can benefit from intense relevant blogging? 

These are the questions you must answer before framing a content marketing strategy on social media and networking sites. Email marketing is yet another marketing tool that you should be familiar with. In case your employers choose paid advertisements on social media you should be able to adapt if not already familiar.  

Digital marketing is a fast-growing and constantly evolving field though SEO came first both are now included in marketing strategies be prepared.

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Uday provides a search engine optimization service for digital marketing. He provides website content and content for authoritative links. He also works as SEO Content Writer for digital companies on a remote WFH basis.

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Optimizing YouTube Video Performance

YouTube videos are often made with passion because they are an extension of one's preferred recreation or hobby. The buck does not stop here they are also made for professional purposes for business, highlighting and promoting brands, advertisement, and just for increasing awareness as knowledge portals. 

Partner Program

As a YouTube partner, the owner can promote videos for various purposes besides earning revenue from the partner program.   In this, you get part of the revenue generated from ads on the platform. The eligibility of becoming a partner is based on some set conditions you can find details under the monetization section in your dashboard.  

Your channel should have clocked four thousand hours of viewership besides having 100,000 visits and a minimum of 1000 subscribers.  Good quality and engagement will lead to greater watched hours while high ranking and relevance will lead to greater traffic. For this purpose, YouTube optimization is important.  

Quality Production 

The first step is to record your preferred topic. The quality of the broadcast should be of high standards this is one of the prerequisites.  High resolution with an output of 4k is the most preferred quality yardstick. The minimum should be 1080p.  The filming should be steady with all important sequences included to the fullest. Always edit your video before uploading for the best viewing experience. 

Shoot for Target Audience

The next equally important is shooting what people would like to view and view often. Happening instances, bizarre events, animals in action, animal behavior, celebrities, gala events, political turmoil and speech, recent news, epic battles,  religious songs, popular music, spectacular sports and events,  wildlife, these are some of the preferences among the masses.  There is no limit to preferences and it depends upon how purposeful, relevant, and how well you have created the broadcast.    

The length of the broadcast should be more than a minute up to a few minutes. Short clips are not very successful unless the event itself is short and engaging. Creating relevant and engaging content is the key to success on this platform. Tell a story to engage the viewers and they will keep coming for more. 

Uploading & Optimizing 

Once you have a video made you can open an account at Google and enter YouTube using the account dashboard. Signing or enter and create a channel. Give a suitable easy to remember the name to the channel, and describe it well in the about us section. The channel URL will help you in promoting it on social medial along with all your works. This is an easy way to promote since all your work is visible under one URL. 

Channel Example

Channel URL

Playlist URL

Upload your property using the option given on the top right hand. If you have more than one videos create a playlist for each topic and add them accordingly. Relevancy is very important and a playlist should help categorize the properties for viewers and search engines. All the optimization elements above can be filled while uploading and this will save time and your product will be ready for viewing as soon as the upload is complete. 

Once the channel and playlists have been created you can begin optimizing each property. If you visit the uploaded videos on the right-hand side, you will come across an option to edit.  

Add a suitable title, description, and keywords. Also, add subtitles and mark the playlist the video belongs to.  The keyword usage is important and besides your personal experience, you can take the help of the keyword tools. It is best to keep visiting the result pages for absorbing fruitful and meaningful terms. You can make easy entry by optimizing on less competitive terms and then rely on the sharing option for further promotion on social media. 

An engaging and well-liked experience will mean that visitors will use the share option extensively to promote your video. You can use the sharing option yourself to promote on social media platforms in the online friends' community or on topic relevant community pages where you are a member.  

Add a title that depicts the video using popular keywords followed by an apt description and keywords separated by a comma, this will help search engines index and rank properly. For ranking, at top spots, the search engines will check quality, keywords, and relevancy. 

Use Card or End Screen Option to race ahead in suggested video performance. 

Many factors are considered while ranking, and you can discover them by visiting the analytics of the channel, and that of each video.  

YouTube Analytics 

The analytics are extensive and you will get details on the performance of the channel and individual videos this will help tremendously in promoting your property. You can view how your property is faring on a daily or weekly basis.  If you keep visiting the analytics or read tutorials you will learn to analyze video performance much better.  

As for the partner program eligibility, you will get an email from the company whence you have complied. 

Ranking & Viewing Determinants

• Quality 
• Engagement
• Video Optimization
• Social Media Promotion 
• Consistency

For ranking purposes hire an SEO and Digital Marketing specialist. Keep producing more and more content to achieve the targets and succeed. It pays to be on youtube!

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Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. He teaches Internet Marketing in Jabalpur.

He can be contacted at: 

pateluday90@hotmail.com

09755089323      

Search Engine Optimizing Your Content Creation & Marketing

 Content Creation 

Content Creation is story telling, raising emotions by using effective style, voice and tone. While many companies prefer to create in content in house some prefer freelancers or agencies of the job. Now the writers behind all project are professional with ability to write diverse contents or specialize on few topic. 

Lot of work goes into creating a single piece of content and it begins with idea itself followed by intense research and then eventually the publication after undergoing editing and reviewing. The last part is promotion or search engine optimization of the content done by an SEO specialist. Hence content creation is a comprehensive exercise which under goes lot of processes or steps. In large companies a framework is usually created using Google spread sheet or tools like Trello for this purpose.  This is keeping line with large requirement for companies and agencies in order to fulfil optimization targets or companies promotional and instructional needs the latter is called technical writing. The framework increases efficiency and goes along way in making projects successful.      

Story Telling

At the center of creation is story telling keeping your brand in the mind. This is your mission as a writer and you have to generate interest in the audience for better performance . Thus you have to make a human connection by catering to the emotions of the readers.   The story should strike resonance with the readers and solve their purpose which could be deciding upon a product to purchase or choose a service or simply make a sense for the decisions they are about to take. 

Story telling is all pervasive it can be in blogs, guides, articles, emails, webinars, key studies, white papers or videos.  This aspect of writing is to make the work unique, useful and to solve the end purpose or goal. The effort is directed at standing out rather than drown in the sea of contents.  

Brand Story Telling 

Write up related to brands, education of purpose or topic of interest to the companies are the core focus of the companies or brands. Story telling revolves around the purpose, conflict and resolution with a central character who could be you, the audience or a third person. The write ups should attract, delight, engage and eventually fulfil company goals. The works should end up converting the audience into customers or clients for services etc. 

Stages in Creation 

• Strategy - A long term plan as per business needs
• Research & Writing 
• Editing
• Designing (Publication) 
• Distribution (Promotion)

Content Writer fulfil the second role and they need not be subject matter experts and rely of internal or external experts the net being a major source. Deigning too in of value as not only the presentation matters designing also helps in formatting in a manner so as to make the write up easy to read.  

Social Media and Optimization play a major role in bring the write ups to the markets. This is a specialist job but could be done by the writer if he or she has addition SEO skills. You can consider a freelancer is the person required for this is not in house.  

Content Management Systems - CMS

This is a must for creating, editing and publishing contents and are indispensable. The most popular system is the WordPress followed by Hubspot. The CMS should also be able to optimize contents and provide analytical details. 

Promotion 

Though social media and influencer are helpful in promoting content it is the search that is most product. This means promote your content using SEO especially using the link building techniques. The creation could also act as lead generators using blogs for one thing but it is the rankings on SERPs that would bring in maximum exposure and high rate of conversions since most of the visitors are there with an intent. 

Remember word wrapped links is the best for ranking and writer with ability to created word wrapped links are most successful. Original research leads to best most productive content and this works best on blogs, Social Media and on other Internet Platforms.          

More on Content For Digital Marketing

Long or Short Form Contents

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Uday Creates Content for Promotion as Influencer!

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

 He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Outreach - Seo Link Building Pros and Cons

 Seo Outreach 

Yes you are right outreach is reaching out for a purpose. But in link building for search engine optimization the approach differs or rather well calibrated. Generally outreach for link building is a part of SEO Campaign. 

These practices though much popular needs to practice caution any unnatural way of obtaining links can lead to dilution of authority or outright penalization by deindexing for database. This can be terrible contents are the best means of obtaining links. If your site is unique, information rich and comprises of helpful attributes you chances of obtaining natural links will be good and this is the best ranking practices. 

However outreach is very popular especially among those who are not good at content creators and who do not have their own blogs. Guest blogging is one form of outreach and relevant content in this case is a must. But as if now this outreach is good for creating referrals but less effective for ranking since Google experts has come out publicly and advised the use of "nofollow". 

You can reach out using email outreach and persuade website or blog owners to add a link to your website. In order to create extensive backlinks you can imagine the amount of time and effort that would be required besides expertise in persuading the owners to oblige. Another means of outreach is through social media where in followers or friends can be persuaded to add a link to your site. 

Of these guest blogging seems to be ethical since you are providing owner with valuable topic related contents and now place a "nofollow" attribute hopefully. If the ownership is discovered by algorithms than it would be a bad case if the attribute is not used. So keep outreach exercise to create referrals. 

You can achieve success by reaching out to influencers, bloggers, other business and journalists to provide the link. You should put into practice by supplying or creating content on publisher websites. Rarely in case you know the owner of relevant website very will you get a link else persuade, offer and justify the demand for link.    

Alternatively you can do a favor to website owner by pointing out a lacunae on site link say broken links. This could be a good conversation opener the rest will depend upon your expertise to get the link as favor back.  But lets halt for a minute and realize that link building is done solely of the relevant niche.  Do not try to get a link for tea website with a shoe website be contextual.  

Another means which has dual benefits is to create an interesting topic relevant blog with frequent entries that catch the readers attention. I am repeating or stressing out on the word relevant so that you can understand the importance of contextual linking.  

Look for tools like HARO (help a reporter out) 

This is a good source for Journalists as well Source or website/blog owners. The former gets content and the latter gets link in lieu of content. 

Note* Apply all quality guidelines for link building and work out your keyword research. 

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Commercial Seo Tools - Ahref

Ahref Seo Tool 

This commercial tool has many features related to Site qualities and capabilities. Following Features make this tool very popular:

• Site Explorer
• Site Audit
• Content Explorer
• Rank Tracker
• Keyword Explorer 

This all in one tool set comes with tutorial or learning material for effective implementation. One week trial costs $ 7.  It also boasts passionate community support.

The metric that the features enlist support organic Seo and help increase ranking and thus lead to high traffic. Most of the web masters find the tool indispensable. 

Ahref = Tutorial Link Building  

Ahref= Tutorial Keyword Discovery

Associated Keyword Tools

Keywords Anywhere

Ahrefs Keyword  Explorer  

Google AutoSuggestion Tool

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Commercial SEO Tools - Screaming Frog

There are lot many commercial SEO Tools on the Internet to analyze various aspects of your SEO Campaigns and for website analysis. Unfortunately the most useful ones are outside the reach of average webmasters and SEO consultants but some functions of the tools are free limiting their use but nevertheless good enough for the purpose and to learn.  Besides Google Analytic  and Search Console and Google Tools webmasters prefer to use other tools free and paid to bolster their SEO Campaigns. 

Here are few commercial tools mentioned below.

Screaming Frog (Free/Paid) 

Extremely Good for SEO Audit of client sites. Screaming Frog is a comprehensive tool without doubt.  This is a desk top application and can be installed for free. It is a spider that crawls websites in order to extract vast range of metrics which help in refining websites as per Seo guidelines.    

Demo 

https://www.youtube.com/watch?v=tkil3pKSFDA

his is a good tool to unravel website performance and checks on various parameters and  metrics in relation to the site. The free version is limited but good enough to get acquainted with the tool. It is best to go through all tabs and discover the dimensions and metrics that can be discover using this tool. About five hundred URLs can be crawled but for greater search and advance features the licensed version is a must. This tool is instrumental in finding issues or status of  HTML, Meta Data and Broken links besides duplicate contents and vast number of metrics can be studied and discovered. 

https://www.screamingfrog.co.uk/seo-spider/user-guide/

You can use the tool to find broken links. 

How to Find duplicate contents:

https://www.youtube.com/watch?v=R4hjliBCOtk&feature=emb_rel_end

The tool enables discovery of various degree of duplicity and hence very useful. 

Degree of difficulty is not very high and the interface is user friendly. 

Screaming Frog Features 

• Discover Broken Links
• Find redirects and errors
• Check http response
• Analyze Meta & Titles
• Generate XML Site Maps
• Audit Hreflang 
• Discover Duplicate Content
• Java Script Rendering
• AMP Crawl Validation
• Structure Data Validation
• Integration With Google Tools 

Some of the features are available in licensed version.   

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323