The Winning Metric Page Speed There is More to Core Web Vitals

 User Experience & The Right Answer to the Query

The search engines have a difficult task at their hand their prime focus is on returning the best or most matching answer in response to a query. With many contenders for the top rank, it becomes difficult to rank and attract traffic. Thus regular check-up or Audit is imperative in times of mobile-first indexing.

Who is First on SERP? 

Despite priority accorded to the best answer, the delivery matters too. One aspect is the downloading speed of the page that provides the most suitable answers to the query. Most of the negative metrics filter out the website before it could rank at the top in the SERP. But that very website, when it is providing the best answer to a given search term will certainly be called for. The battle on the SERP now hangs tight between the contenders if there are more than two sites with the right solution vying against each other. Thus positive page attributes matter.

How to optimize Page Download Speed?  

Almost everything on board a website impacts the page download speed the extent of the impact may vary hence web developers or designers would follow Agile methodology as it is iterative. Unfortunately, web designing has become highly competitive all over the World and that has brought down the development cost that the agencies charge. This is not good! 

In lieu of less money, most agencies carry out a quickfire design and development job.  Website owners are less literate about the elements on board and their quality. They get a functional website but are ignorant of its ranking capabilities on the search engine result pages. Even when used as a referral, the speed matters, no one whether on the browser or in an email message containing the URL likes a slow download. Irrespective of the nature of the web page it should load within 3 seconds or less. The user experience declines as the downloading time increase.  Some negative impacts may not slow the page but they are definitely responsible for a bad page experience.

Let's make a list of elements that impact negatively;

• Heavy Images
• Animated Videos
• Heavy Infographics 
• Unstable Widgets
• Pop-Ups
• Intruders (Overlays)
• Too many sever queries
• Unused Scripts
•  Outdated Hosting Solutions
•  Inappropriate bandwidth 
• Absence  of server modules (Apache/Nginx
• Not Subscribing to HTTPS secure site
• Malicious codes, Malware, viruses, etc.
• No Security Checks
• On-Page interruptions 
• Unresponsive web page
• Ill-designed link architecture
• Unused WP Plug-Ins 
• Unused Scripts & Dead Codes
• Too many server queries 

For a slow page, the solutions to the problems are not difficult to execute but some irritants such as pop-ups, ads, dialog boxes, or interstitials, are more a matter of policy than that of the technology. 

Google recommends the use of  web.dev page speed insight tool for a site audit as regards the download speed. Besides the diagnostic, the tool also provides recommendations as solutions to the anomalies regarding page performance. You should set your technical/developer team to work on those solutions.  

https://pagespeed.web.dev/

The tool has been recently updated to accord a real-time page experience analysis on Chrome. 

Another tool that I have used and recommend is:

https://gtmetrix.com/

Screen Shot Page Performance

Page Speed Modules when installed optimize your website and are highly recommended they are open source.

https://developers.google.com/speed/pagespeed/module

Website owners should focus on core web vital performance reports and implement the solutions. As mentioned above website security and hosting play an important role. Good hosting solutions should be implementing state-of-the-art technology not only as regards the server, it should also provide security with any outages. Web site owners are least aware of the implication of a poor hosting solution. It is up to web designers to select advanced hosting solutions. This decision should be based not only for search engine optimization, but the website designers also should educate the owners about the trouble-free page experience that their visitors will get.

 

A secure hosting environment will prevent hacking and virus attacks, these attacks that could lead to a penalty.  Encryption of data during transmission provides additional security and this is possible while using SSL or Secure Socket Layer provided by the host. The s you see in form of HTTP is a sign of a site using SSL. 

Hosting Server Location

I always suggest that web designers recommend CDN network as hosting solution. These are cloud-based and secure. They enhance speed by delivering the site to the browser from the nearest location. 

Some of the most popular web hosts are:'

• Go Daddy
• HostGator
• Google Cloud Platform
• Bluehost 
• WPEngine
• Amazon Web Services

Website owners should always host sites on the nearest servers based on the target location. This is a good search engine optimization practice as it prevents tine consuming server hops.   

To the readers, it should be obvious how important the page download speed is for performance on the world wide web. Ask your web designers to implement solutions that will provide quick access and fast download for a better page experience for your clients. 

Read More Page Speed Solutions

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Uday works as an SEO and content writer in a web development company in Mumbai in Maharashatra. Besides digital marketing, he creates content on YouTube. He worked as a naturalist but now his sole focus is on online marketing, writing, and SEO.       

Author 

Website Promotion Content Interplay & Importance

Website Promotion - SEO - Digital Marketing 

Without website promotion you will not get business from the Internet. Without content your site will not be ranking high enough on browsers or search engine SERPs you will not get business. This applies to professionals as well who are seeking response from the Net to increase their services or business. You may be hosting a website for any purpose it may not solve your problem without high ranking and for that you require SEO or search engine optimization which is part of Digital Marketing.      

There is another option for you and that is Google Ads or any other PPC. Well if you can afford or it works for you well and good. But promotion is a long term solution which you can add along with PPC.  Not everyone can afford Advertisements hence there is no option without SEO Campaign. 

Ethical optimization practices will fine tune your website as far as coding, architecture and user friendliness is concerned. It will also help in updating or re-engineering your website contents.  

In this blog entry we are discussing contents or rather algorithm friendly contents. Without good  writing ability you cannot provide promotional services and they have to be written with the user in mind but should assist the search engines to  decipher it for indexing and ranking.  Most important aspect of your site is to be visible to relevant users, off topic visitor with no positive intent in mind will only end up using the bandwidth which can be a costly affair.   

Content is a comprehensive word in search terms, you will only rank on what you mention on the page unlike before. In earlier time you could rank on any term which your anchor text promoted. Not any more after incidence of Google bombing.  Hence before making a long list of terms to rank on make sure what your write up is speaking about. This is not a disadvantage since search has to be on topic and focused in order to  deliver. 

Remember there are lot of metrics that the bots use nowadays to index and rank. But contents and authoritative links are important. What importance the latter holds for ranking should not concern the webmaster since one major advantage of link building is getting referrals. Yes there should be a conjoint effort and include both ethical optimization and referrals. The latter helps you reach out to the customers or clients bypassing the search engines. In the current scene content should be focused on not only that meant for web pages, but also whence you are writing to create a link. If done well both efforts can lead to natural organic growth which the SEs prefer.  

If you write naturally than Semantic terms would flow in your write ups and this would help avoid infusion of search terms beyond reasoning. If a percentage of keyword is unnaturally high than you may be shown the door or the ranking for that term may plummet.  

Why Contents? 

Well contents are conversations more in use than attributes like videos, images or graphs. And this will remain. Users or visitors to a site seek answers to their query and that is best provided by contents followed by the other attributes mentioned above. Users seek quick answers to their query, and  optimization brings them the most relevant answers to their query via blog, website, videos, images, graphs and knowledge panels.    

Hence pay attention to what has been penned during the SEO Audit, wean out duplicate or repeat information, copied write up and come up with what is most relevant to the user's query. 

Webmasters

As webmaster you will not be effective until unless you learn all aspect of writing for search engines and users the latter being the most important. Hence begin practicing now if you have not yet done so, practice daily till you achieve perfection. The contents will help in Digital Marketing whence you promote them on many social media sites. Learn to  write compulsive and catchy slogans or call for action sentences. Be versatile in search engine optimization technical and content wise.     

And while you are at it learn to format and plan user friendly "UX" web pages so that the readability also increase and so does goal conversions.  

Remember a website is an investment and it has to be boosted by regular promotion. Hire a professional if you cannot do it yourself without hesitation. Businesses seek all venues for opportunities and the Net is one one them. A big one with bright future.    

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

  

UX - User Friendly Attributes A Ranking Factor

The aim of search engines to provide right answer to queries submitted by users and that too in a fulfilling way has led to a constant upgrade of the process to index and rank websites on the SERPs. This has led to a complex set of metrics included in the algorithms for the process.

Search engines like Google strive to succeed in making visitors happy with the outcome of their search. Another reason for the constant evolution is to prevent webmasters from manipulating ranking for their clients in a wrongful manner. Nevertheless using the right permissible techniques optimisation helps in better rankings and hence greater traffic to the sites.   

Though a web design elements UX is a topic that a search engine professional has to fully understand.  Content plays a major role in user satisfaction but no not alone it is the overall experience that matters. The website experienced well matters a lot to the visitors hence it has to be user friendly containing many pleasant features like fast high resolution images, videos, easy navigability accorded a well made link architecture and even proper URL naming. 

Metrics like mobile friendliness, download speed, optimum readability, bounce rate, funnel created by visitors and relevancy can be gauged by the search engine programs or algorithms. Hence the process of ranking is influenced by factors described above not only the links pointing to the website.         

The user matters and repeat visits along with the usage data are signals that search engines can gauge and reward the site accordingly.  Search engine optimisation leads to better understanding and interpretation of the website by search engines this has now been integrated with user experience. Other factors that influence a websites ranking are relevancy, content, domain authority, spamming and so on. 
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Uday Patel

TOFT Award Winner works as Sr. Naturalist at Kanha Tiger Reserve in Central India. Also a birding guide. I also provide Internet Marketing (SEO) Services and website content writing in English.