Image Optimization for Seo & Visual Search Using eCommerce Portals

Often neglected by web masters, image optimization is a key to website optimization. It has assumed greater significance after weight-age given to core web vitals by Google. Images play a major role in enhancing user experience which is vital for success online. 

Though less complex and time consuming than the rest of optimization exercise it plays a major role in garnering traffic from SERPs. Visual search is growing by leaps and bound people search using photographs as lead in the image search section of  the browsers. 

Billions of searches take place using them and the importance has increased with the proliferation of eCommerce sites in the cyber space. Optimizing photos on your website will enhance user experience, reduce poor performance as far as web vitals are concerned besides increasing conversion through enhanced engagement and higher ranking. 

Website owners and some web developers add pictures as if to fulfill a formality. On the contrary this is a serious aspect of web development. Relevant images accord a greater meaning to the content and attract buyers in eCommerce sites.  Attention should be paid in sincerity to visual attributes of a web page and photos besides video are essential for a complete page experience.   

Availing good pictures is a difficult task and often relevant free ones available on Internet are not up to the mark. Hence a professional approach should be in place to acquire the valuable visual attributes.  Buying them from stock photo sites is the best option for general images while a photographic stint using services of a professional lens men for topic specific images should be carried out. 

Compression 

After acquisition images should be compressed without using quality. Google Squoosh , Tinyjpeg and Adobe Photoshop have proved to be worth their salt as far as compression is concerned. The light images in latest formats enable swift downloads  on browsers and this is gauged by search engines as good for user experience and hence good for higher ranking. Adjustment should be made without compromising quality or resolution and Squoosh offers a preview that helps in minimizing the image to right size.  

Once compressed pictures added to a page should be defined by their height and width, Whence dimensions are mentioned the photos load separately from contents mitigate bad experience if they load slowly.   

URL Naming 

A responsive URL structure performs very well on SERPs and keyword driven approach should be followed whence naming an image.  The name should explain what the image stands for clearly to the users and the search engines. 

Alt Text

Adding Relevant alt text is very important and helps the search engines to understand content which is essential for indexing and ranking. This should used for keyword spamming rather used as description which also acts as screen reading tools for the visually impaired. Alt text should be contextual and exactly describe the image. They are automatically embedded in the HTML of the web page and are easy to add using a suitable editor.  Never use long sentences are use natural phrases to describe whenever possible.  Remember search engines calculate the incidence of a keyword on a web page and too many added artificially would be spamming.  

More on image optimization 

Storing images in  directory structure. Best is to create silos or specific directory to store images this will help create a topic specific identity which will help search engines as well. 

Create an image sitemap and add it to the web pages. 

Create structure data for images in a web page. 

These techniques are of immense help in case of large portals especially eCommerce sites. 

Save images in next gen formats for better performance.  There are many formats available for saving images but most suitable is JPEG. Newer versions of JEPG format are available as JEPG 2000 and JEPG XR. The next gen formats support multiple color formats as support for HDR Imagery which stands for high dynamic range imaging.      

Finally test download speed on tools mentioned below

1) https://www.webpagetest.org/

2) Google Lighthouse 

3)https://www.dareboost.com/en

For Visual Search Use Google Lens

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Core Web Vital Issues and Remedial Action

Some possible issues that could crop up related to web core vitals and the remedial action in brief.  Use performing tools such as lighthouse and web.dev 

Eliminate Render-Blocking Resources

Render blocking resources are mostly static files in shape of java scripts, HTML, fonts, CSS all these are vital for page function but at times they are needlessly embedded and can lead to improper caching or indexing as well performance related page vitals. These should be eliminated without fail and alternate found in order to comply with search engine guidelines.   

Some of these elements Can slow downloading as the browsers spend lot of time rendering them. Another solution in case a render blocking resource cannot be eliminated is to reduce it in size.

Keeping render blocking page as minimal would reduce page load time and make fast download a possibility. It is important to team up with a web developer who has designed the site in order take remedial action. Decreasing http requests by using minification or bundling these elements would also work well as far as web page downloading is concerned.   

All elements placed in the <head> section act as render blocking so these should be removed. Some cam be placed instead in the <body> section down below everything else usually as last in</body>. 

Read More about render blocking resources and solutions. 

Server Response 

Server response is how your web page responds to the query send by the browser using http which means hyper text transfer protocol which is the vital process used to render webpage in the answer to query. Response is generated whence a visitor click on your web page listed on SERP. 

The feedback of response generated is available as response codes. You can judge your sites performance using these feedbacks. 

You can check response code using the tool mentioned below. 

https://httpstatus.io/        

When a visitor click on your page in SERP the process  involves a hand shake between the visitors computer and the server where your web page is located. If everything works fine and the page download takes place you    should get 200 OK whence you test your page. 

Find here server response codes for web developers.

Some issues like large improperly optimized images can be addressed by the web developer by using next gen formats and properly sizing them. Heavy images should be reduced using many tools available on the net and Microsoft's Picture Manager.   

Read More About Web Core Vitals 

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Web Vitals Are Quality Signals That Rank A Site! & Measuring Tools

 Although not integrated yet these are future unified quality signals the Google is going to include in their vast set of metrics. Web vitals are issues which all webmasters should understand and enhance the quality with help of web developers. 

Mobile friendliness and good download speed are some of the metrics which search engines have time to time expressed emphasis. In fact making the site responsive is essential for better performance on the SERPs (Search Engine Result Page).   

User Experience is of utmost importance an no search engine is going to ignore this feature. UX is measured by your performance and is not limited few metrics but rather is holistic in nature. What makes visitors stick on to a site, spend time there and interact these signs of good onsite experience and how you bring about is through the character of your web page, attributes and smooth technical experience.     

Although on page content and attributes are most vital for ranking. These are assimilated on page and to be delivered smoothly without any glitch. Thus this gains importance as combination of factors.  A site with excellent contents relevant to the query takes eternity to down load has functions which are ill designed and coded is going to fail eventually.    

Thus the core web vitals revolve around the down load speed comprehensively, its visual stability and interactivity. Visual stability means the attributes like images, graphs, video and text are stable and do not shift here and there even going out of site. The third is interactivity the interactive functions should work well and do not fail whence most needed.      

There are tools that enable measurement of these aspects and aid in judging the page performance as:

Good (Green) 
Improvement Needed  (Orange) 
Poor (Red)

The webmasters should be able to access and analyse these vitals and engage the development team/ designer to fetch improvement. These parameters fall withing the purview of web developers.     

Get Familiar with some reports and tools here:

Chrome User Experience Reports 

This report is limited site download aspects but more metrics are going to be added. 

Search Console Web Vital Reports 

Poor page loading has severe effect on bounce rate in the negative and is a big turn off making the visitor to jump to another site promising the same answer. Read the report pertaining to these issue in the Google Search Console. 

For example if page load time increases from one second to three second the bounce rate would increase by thirty two percent. 

Although most seo specialists or webmasters would rely on the default character of their clients website those with good development support should scrutinize these vitals and get things improved. A substantial impact could be  assumed once these metric are fully loaded but time will tell. Hence we need to get familiar with web core vitals right now.    

After identification of issues in the rectification has to be done in the developers LAB. Here is an article on follow up of the Search Console Report.   

Some of the issues that can crop after analysis will improve understanding of technical aspect of a website. Well en good if you can provide the improvement else rely on the developers lab.  

SUGGESTIONS 

Eliminate render-blocking resources

Properly size images

Remove unused JavaScript

Serve images in next-gen formats

Reduce initial server response time

Accessibility

Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.

Image elements do not have `[alt]` attributes

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.

Preload key requests

Does not use HTTPS

You can use this site performance tool to evaluate your site and find suggestions. 

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Image Optimization ; User Experience & Responsive Attribute

An Image on Web

Most important visual elements are images that adorn the web page, blog entry or forums and comments. The pictures act as extension of text or content. Another aspect of photo inclusion is the pleasing note that an image may carry. They can act as mood builders which will attract visitors and perhaps turn them into repeat visitors.  These attributes please and excite or put at rest our mental faculties. Take for example a tiger picture that is so well composed...it excites or a landscape picture with soul in it will put your mental faculties at rest.       

Sun Rise

An image inclusion in a personal album differs from the exercise to include it in a website or a blog. While the photographs in personal album are included by insertion or by sticking, that in the web page is done using HTML or other coding language to embed it.  

Image As Utility 

On a web page pictures appeal, but they also act as addition or extension of the contextual text. The act of adding or including case of amateur web developers is at a nascent stage. Site owners web designers add them to their creation mostly to complete a formality ignoring the visual appeal or message that it could carry. Most of web development companies providing cheap design and development do not have the wherewithal and will to  add visuals using the criteria mentioned above. This also applies to content  creation in which image acts as compliment. Poorly written contents will mar the impact of the best images. Yes the relation with contents is reciprocal and semantic. 

Image Optimization     

When embedding image in a web page or blog make sure that the naming is SEO friendly and is compressed to write size using Image Compressing Tools like Squoosh or Adobe Photoshop. This is necessary to comply with the web core vitals and thus enhance user experience. Other tools that may be used are tinypng and Online Image Compressor. 

Tiger Photo

Do not forget to add a caption in order to further explain its inclusion. According dimensions to image on a web page is important. When  height and width are mention it helps hamper slow download, as the text downloads irrespective of the picture if the later is slow.   

Naming is important and the keyword used should hold relevance with the contextual paragraphs and add to the topic concerned. For example on a hotel wen page alt="accommodation" works fine and so does alt="restaurant" but if you add alt=fashion model it may not be contextual. Hence adding images and optimizing them is not just a formality it has to be done with alacrity mind you...    

It is necessary to check how the image affects download speed using the google download tool. Neglect in this aspect would lead to a bad user experience which serious website owners would not wish for. 

Image  Search 

Like voice search image search is very important and part of search engine optimization but most developers and web masters ignore it completely or take it in a lighter vein. Never proper image optimization can be a good visual content exercise and help in brand visibility as well as good means of referral if a link points to it.     

If you plan to uses pictures as visual content campaign on Instagram or elsewhere do not forget to add hashtags which hold relevance to the topic. 

Searching for Right Photos 

Best option is to photograph relevant images yourself or hire a professional photographer who understand the subject matter very well. If this is not possible ask a friend photographer to donate. Else resort to free image resources online like "UnSplash" they can come up to expectations. If fund allow you can purchase the right image from stock photography sites like Shutterstock or Adobe.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Understanding Core Web Vitals

User Experience 

User experience is vital to search engines and it begins with response to the query. SE's seek apt answer to the user's query since that is what the visitor desires the most. But there is much more to it as the search engines have begin to realize and so have the webmasters or seo.  

Though visitors seek answers on the web they usually have a short attention span. This means delivery becomes as important as the accuracy of the answer. No one wishes to wait for eternity for website to download or image to appear or video to play. All this has to be in a rapid succession of few milliseconds else your website will experience a high bounce rate and drop down from rankings.  

Also known as ranking metrics search engines measure the performance of the website along with content to place it higher on the SERPS. These performance gradients are vital for online success and the ones that matter the most are termed as core web vitals. These comprise of important elements on site and the performance. These performance attributes can be measured using tools and Google Search Console.  

In simply terms contents and attributes that add to content matter the most. Delivery now becomes as important. This is the new facet of search engine optimization and those webmasters sticking to link building and on site basics have to understand site performance and how to tune it for the better. This also means that technical seo is being integrated at a fast pace and calls for team work a collaboration between, content writers, content and technical webmasters and coders. A combined delivery can yield better results in the future as newer metrics are inculcated. 

Some basics that we all understand are:

Fast Website

Mobile Friendliness

Unique Content

But core web vitals move a shade deeper and look into micro performance yardsticks better. There is an inclination amongst site owners and webmasters to keep a matters small this as we say in Hindi "Chalta Hai" is not going to work. 

The core web vitals become extremely important as the website or portal becomes larger. They are easily  manageable in case of small websites using the Seo skills and technical help from the web designers associated with the property.            

Introduction to Core Web Vitals & Seo

John Mueller         

First of the CWV mentioned here is regards to loading. 

LCP or Largest Content Paintful   (Loading)

For best performance LCP should occur withing 2.5 sec as soon as the page starts loading. This means how quickly the web attributes load and are visible to the users. This primarily refers to content on page but also to videos, images and infographic the quicker they load the better. This would also reduce bounce rate as measured by Google and other search engines.      

Unlike the previous speed index or first content paintful LCP looks at the largest and perhaps the heaviest element on the page and measures how fast it is downloaded. 

FID or First Input Delay (Interactivity) 

Deals with interactivity that means all action buttons, links and script activators should respond instantly. Unresponsive pages are found as disgusting to users who will abandon the forever perhaps. Links not working is one such example. The first interaction is like a first impression and hence very important. The  speed of downloading (FCP) and design aesthetics arr important as first impression but interactivity is like the last nail in the coffin.   

The time taken during the processing of interactive element and event handler should be in less than 100 milliseconds. Complete failure means abject frustration and you not what that means. This can happen due to faulty coding or something like a large Java Script that keeps the browser busy neglecting all other tasks. In this case the browser thread fails to activate the event listener. Only the delay in event processing is taken into account here and the the time taken to complete the process.   

CLS or Cumulative Layout Shift (Stability) 

Definitely you would wish to come across a site with unstable shifting elements. Good user experience accrues whence a site maintains a CLS of less than 0.1. Anything that moves suddenly just when you are going through the page or interacting leads to lot of disappointment if that happens time and again to leave the site. Hence the CLS score should be less than 0.1 for good experience.      

When a visible element changes its position from one rendered frame to next it is known as a layout shift.  

For More Reading Core Web Vitals 

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

SEO: Web Saturation & Popularity

While most of young seo entrants are busy with emerging terms and definition of digital marketing they do not realise that most of the terms refer to the same activity. But is sounds impressive does not it?

That's why I take back the students to basic. Back to basic and one activity that defines age old approach to search engine optimisation is web saturation. Remember SEO is part of digital marketing and important one at that. Web saturation is not just to maximise indexing of your pages it is also making use of the popularity of the web by constant engagement and link building. Hence popularity will arise if your website is widespread on Net at the right places.  

Web saturation simply is to place the client's website link all over the place in linkable platforms. This is easier said than done. Earlier before the advent of Panda and Penguin etc throwing your link helter skelter just anywhere any instance a thousand times....it worked. To achieve this seo agencies employed hundreds of cheap link builders and let it go.   

But now the situation has changed and if you are not careful whence throwing your link around you will be penalised. Remember all links carry contents, videos, infographics and images. If the assemblage is not pertaining to good quality you are doomed. 

Link building today is an expert job done by content writer with deep understanding of SEO. And links are built on chosen platforms with high domain authority or editorial scrutiny. Search engines can make out cheap sites from authoritative ones. Good news is there are plenty of the latter. 

Another good news is you can submit to directories and article sites as long as they conform to guidelines set by the search engines. This means no paddle pushing with cheap articles on cheap article sites and certainly no fooling around with cheap made for ads directories you have to be very discerning.  

Hence explore authoritative platforms for publishing contents with link and constantly increase social engagements. Creating a reputation as professional seo or digital marketer is important hence regular engagements using content creation, social networking and bookmarking is a must. Blogging is essential as well create blogs and with regular inputs make them authoritative. Guest blogging carefully will also be fruitful. 

All this means you should have the ability to write, if not then polish your writing by regular exercise.  Web saturation would fetch best results in terms of domain authority, high quality link profile and referrals. Yes all links need not be "dofollow" the benefit of creating extensive links on "nofollow" links will fetch you lot of direct hits or referrals. You can create "nofollow" links on all platforms but make sure of the status. For most sites if you check the page code you will discover the status.  

Note Google does not treat"nofollow" link with complete neglect now and does accord some value to them. Hence do not dare to spam. Yes! Search engine optimization is not by spamming it is by white hat methods.  

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Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 

Uday Teaches Digital Marketing in his home town Jabalpur. 

Uday is also a freelance naturalist/birder and loves to blog on wildlife.

He can be contacted at : pateluday90@hotmail.com

Mobile: 9755089323

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Web Hosting Control Panel

Web Hosting Control Panel connects to the server or space in the hosting computer and enables various activities. There are done to manage your website. The web hosting panel is provided by the hosting company and is operated through using a password and username. It is a GUI based interface and easy to understand and execute.  

The panel is an assimilation of different programs to manage various aspect of the website. Some of the activities done on regular bases are upload files and images, create ftp for downloading your site onto the folder of your computer, messaging, manage server, create analytics to name a few. 

The file manger is most important as it lets you download a file on to your computer and edit it using HTML editor. After the editing is complete and changes saved you can upload the page to its respective folder using FTP. In other case you edit the file directly using the facility in the control panel and save it right there.    

Some of the popular hosting panels in use are:

• Plesk
• CPanel
• ZPanel 
• CentOS Web Panel
• Kloxo MR 
• Ajenti 

Servers where sites are hosted require firewall and high security softwares the panel whould be abel to support such installation.  Sometimes in case of complex technology based websites managing files may be difficult. In order to edit such portal one needs to become familiar with the site structure and how to control it on the web hosting control panel.   

Essential for New Website Owners - Must Read

In today's World you are nowhere without a website if you are a professional, businessmen, service provider, artists or any profession that matters. Hence you should own a website if you do not get one now before your competitors beat you...or you become a non entity online.    

Online presence is a must in this Internet Era. The other alternative is a blog, well if you are a blogger you need to have a customised blog or you can use blog providers like Blogger, Wordpress or Typepad. There are more but these are most stable. 

It is different from owning a website than having a blog. The latter is for writers who are good at it with a mastery of their subject. In case of website you can hire a professional writer to fill in the contents while in case of being a blogger your inputs have to be regular with optimised contents and possibly in an anecdotal manner. 

Website Attributes: 

Domain

Whence you decide to own a website you have to first register a domain this will be done by your web designer since you will need one. Choose a domain pertaining to your brand if you own a company. Choose a domain using profession based keywords with your name in it if you wish. The name should be easily memorable and include only two or three words. Do not register a lengthy one. Your domain should be National Level like .in or co.in or co.uk etc. This will help in local or countrywide search.   

Th domain should be in your name and the address mentioned should be yours. Be very clear about this.   

Web Design 

Website development is usually a quick fire job for those who do not wish to invest properly. Well web development is a professional task with many essentials that have to be part of it. Be wary of aesthetics whence finalising a design. No cheap stuff, take your time and discuss with the designer what should be delivered. Take help from someone you know who can assist in this matter or trust the website designer. But just do not accept anything. No cheap stuff! 

Contents & Images

Well written contents are a must they should be informative and unique. Not a copy beware! Hire a professional website content writer. 

Proper content creation would contain all necessary relevant topics with a hierarchy based structure. The main pages should contain information that is most important and relevant.       

Properly formatted with use of paragraphs, sub headings and headings. The images should be optimised, light weight and of high density. The image should add to what the contents tell. 

The main page should summarise the offerings and should contain main search terms limited to three or four percent. Each inner page should have relevant contents of at least 250 words with search terms limited to three or four percent. 

Link Architecture 

The whole collection of pages should form a user friendly easily navigable architecture. Proper link architecture will contain short URLs embedded with relevant keywords. Relevancy is very import for a website hence one should not waver from the topic. 

The website should contain proper address and contact particulars like email and phone numbers. For exact geo-location be precise. 

Hosting 

Ask the designer to provide quality trusted hosting for your site. This will result in no outages or incursion by malware etc.  

Essential 

Always hire good web designer, an Internet Marketing expert and professional content writer. This is one time investment do not economise.  

Just keep in mid these basics and the end result would be grand.    

Web Browser Software & Application Protocols

What you see, download, listen, record all has become possible thanks to the web browser. It is nothing but a software application that has been made interactive is such a manner that all said above has become a reality. This is what has made the Internet so popular - windows & web browser.   

For retrieving that all that is contained in a website, blog, video, audio the web browser interprets the URL. Modern browsers are equipped with GUI or graphic user interface. The user or the visitor is the retriever to whom the browser fetches information as per the URL. Hence the person inputs the URL information in the address bar or in case of SERPs he or she clicks on the desired link similarly one can click on an external link embedded on the website or blog etc. Plugin assist in enabling the retrieval of  application that is not part of the browser. Like wise browser extension enhance the functionality for a better user experience. Web browsers are enabled with many associated features like history, bookmarking facility and so on usually managed from the settings.  

Some of the popular web browsers are Firefox, Google Chrome, Opera, Internet Explorer, Safari and Microsoft edge.          

HTTP or HTTPS      

Enable this retrieval is http: or https: which is a hyper text transfer protocol the latter is secured where data is transferred in an encrypted form hence most preferred as well. The protocol is meant to enable request and subsequent response for the web browser. In simple terms the protocol enables the client to receive response from the server where the website if hosted. This is not just one request but rather a sequence of requests from the server using the TCP or transfer control protocol. There may be substantial number of queries arising from request for image, content, audio and scripts embedded in the html page using the http protocol. The HTTP consists of the protocol that is http: or https: followed by www then followed by domain name which could be .com. edu. .org, country specific name and so on.      

Ex. 

http://www.websitepromotion-india.com 

This information travels over TCP and then IP (Internet Protocal) and the response travels backwards to the users browser. The URL above is also known as the top level domain or TLD for short.   

Name Servers & ICANN

The name server is where the domain is hosted. They are served by root name servers or root zones that  converts the alphabetical request into numerical request. There are total thirteen root zones managed by an organisation called ICANN the full form is International Corporation of Assigned Name and Numbers. 

This name server is clubbed with the hosting server where the website is placed. Hence the request is instantly connected with the right address.     

Server Queries & Downloading speed. 

Though not related server queries end up making the download slower as the browser is able to send only a few queries at a time. Hence the design of the HTML page should be such that few queries are entertained which results of faster download.     

Website download speed is usually a comparison between the website on SERPS that respond to a user request in form of a keyword typed on Google page. Hence whence compared with fastest website downloading in one second the one that takes five second to download is deemed slower. 

Web Hosting

Where does a website and all its part reside? This question should be asked by all website owners. Few owners pay heed to it and are hence entirely at the mercy of web designers and developers.  You need a good hosting space which is well protected against invasions and is stable 24/7 without any outages.  

The websites are hosted on hosting servers with enhanced attributes and capabilities. There are many types of spaces available on sharing or dedicated bases. 

Some company offer tools online for users to build website for their purpose. For domain they are allotted a sub domain as per their preferences. Some template suppliers allow users to build website and accord their own domain name. Though such companies offer advance tools and facilities for users to build their own website the functioning and seo friendliness could be limited.   

A collocated hosting means to purchase and control web server at hosting service provider company. You can install or add scripts or applications you prefer as advance features since you have full control over the space.   

Some hosting space make it possible to host interactive pages this is known as ASP hosting service.

The type of servers the hosting companies provide varies they usually provide Window or Linux servers. While the servers function well enough to host website the difference could be a personal choice necessitated by features required and the cost.       

Hosted website is made, controlled or edited using the control panel with complex features. The FTP access can also be created using the C Panel. While C Panel can make advance editing difficult the FTP or file transfer protocol features enables one to download pages, scripts, etc on personal computer using an FTP Tool. The website can then be fully edited using advance editors.    

The hosting services offer different types of plans depending upon space required, bandwidth,  hosting type, email and other advance capabilities.    

If your computer is equipped with WWW hosting software and your ISP permits you can host website yourself. But keeping in mind the complexities of hosting requirements you should use professional services. 

A Mobile Friendly Website

If you run through a mobile friendly test tool you will instantly know how you will fare on the smart search. With tremendous popularity of smart phones mobile search has become a norm and has taken over a large percentage of search share on the Internet.  

Being smart operators search engines are quick to acknowledge this fact and in their guidelines they have added attributes that makes a site mobile friendly. It is essential to make a site mobile friendly a not very difficult proposition. you do not have to make another site for this just some changes in the desk top version will do. Call your web designer and ask him to make following changes.   

The text should be readable hence it should not be too small.  

Content should not be wider than the screen

The designer has to set up a viewport meta tag. 

<meta name=viewport content="width=device-width, initial-scale=1">

(This controls how a page is displayed on the smart phone. Viewport simply controls the width and scaling on any platform used for viewing the site. The control is achieved by passing on instruction to the browser how to display. )    

Clickable elements are set too close. 

In compatible plugin (Probable for sites made using Wordpress.) 

Implementing these changes will make your site easy to read on the smartphones. Another important aspect to consider for mobile friendliness is the download speed which incidentally is also applicable to desk top search.  

In the mobile version arrangement of contents may be arranged in a different manner. This is applicable if you have a mobile version separately made. Though in both format the contents remain the same in mobile version they are arranged differently. 

Adopting a responsive website theme will do away with creating sites for different platforms. Contemporary third party themes can easily be modified to suit usage on smart phones.  

Albeit this is a web design or technical seo issue webmasters should be aware of this technology. They can instruct the web designers to make the necessary changes.   Google provides with a tool to check the website's mobility issues. 

Google Mobile Friendly Test Tool 
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Contact Live Web Service

Web Saturation: Searching for Social Media

Web saturation is one of the key goals of search engine optimization. This has become an extensive horizontal effort after Panda and Penguin and now possibly Fred. Most of the methodology adopted earlier are now considered as spam.      

Multiple link creation on single domain or on weak platforms resulted in massive exercise by major Seo Companies. All this is passe, SEO has become more authoritative, and requires skills not muscle. Hence these companies have vanished or on the verge.    

Content creation or rather unique content creation remains the key for search engine optimization - an indispensable part of Internet Marketing.  Content and media are the main players on social platforms which have been included in the metrics used to derive ranking and domain authority. Popularity on social media will lead  to web saturation, this is good for ranking as well as ideal getting leads or referrals.

This is a massive exercise nonetheless if you include important internal pages into the campaign. The difference after the updates is that this has become a highly dedicated and skilled effort. Mere posting will not help, this is bad news for web buzzers or SEO beginners who found jobs for posting on articles sites, forums and directories. The links are still relevant but on much smaller scale and are effective only whence the content associated with them is unique and relevant to the anchor text or title as the case may.         

Search engines are impressed by a site present on many authoritative platforms. Well this is different from natural link aggregation which is equally important. Contents which are subject to editorial scrutiny are or should be highly respected by search engines, and the associated links should carry lot of juice. Hence searching for such new platforms becomes a regular exercise for those in SEO and Internet Marketing.      

Social Networking make most of it

Social Networking has created a new paradigm amongst the humans to interact with each other. The sites offer a platform to meet and mingle.  The online communities engage within with each other in order to converse on topics close to their heart. 

Social websites offer diverse benefits apart from friend connect. If utilized properly using social media utilities the platform can yield rich dividends.  One can promote one's profession and business with effective usage. It is a smart strategy which costs little.  

Using social media and useful content one can promote himself or herself in topic related circles. This is where one can highlight one's objective already having popularized one's skill using the social media. 

Facebook has already shown how potent a tool it can be for promoting one's objective and goals. Making a large member base helps one to target more potential clients, advertise one's wares, find buyers - the benefits as limitless. 

Publishing content is the key to success. Content were social media has been used effectively. There are a large number of networking website where one can promote oneself effectively. Most of the sites are free but membership fee has to be paid in some niche website which cater to a specific topic. Before paying for membership one should utilize the free option in order to get the feel of how strong the platform is.   

Bounce Rate Perspective

Bounce rate is an important element of on page seo now. I was going through my client's analytic and discovered a new perspective.  Good websites are made with with in depth focus on the topic. The promotion on SERPs is always keeping in mind the main offering. 

The content creation takes place in relation to the offerings. I will not go very deep here but remember while content is added many references creep in even though there is just a mention of that. And reference or slight mention of the person/place/technology/institutions are a must even though there is no elaborate content available on site. 

A well optimized sites brings traffic on focused terms. And if the contents are interesting or meaningful and the user is looking for them then he will stay on your site and pages and read. This will increase the chances of conversion and there be low bounce rate. 

A well optimized site also responds to phrases related to what has been referred on the site in main page, relational pages, site blogs etc. Since there is no appreciable content on referred attribute the bounce rate is going to be naturally high. This is definitely negative for you website ranking on result pages.  What can be done please read on my next blog.