Website Promotion Content Interplay & Importance

Website Promotion - SEO - Digital Marketing 

Without website promotion you will not get business from the Internet. Without content your site will not be ranking high enough on browsers or search engine SERPs you will not get business. This applies to professionals as well who are seeking response from the Net to increase their services or business. You may be hosting a website for any purpose it may not solve your problem without high ranking and for that you require SEO or search engine optimization which is part of Digital Marketing.      

There is another option for you and that is Google Ads or any other PPC. Well if you can afford or it works for you well and good. But promotion is a long term solution which you can add along with PPC.  Not everyone can afford Advertisements hence there is no option without SEO Campaign. 

Ethical optimization practices will fine tune your website as far as coding, architecture and user friendliness is concerned. It will also help in updating or re-engineering your website contents.  

In this blog entry we are discussing contents or rather algorithm friendly contents. Without good  writing ability you cannot provide promotional services and they have to be written with the user in mind but should assist the search engines to  decipher it for indexing and ranking.  Most important aspect of your site is to be visible to relevant users, off topic visitor with no positive intent in mind will only end up using the bandwidth which can be a costly affair.   

Content is a comprehensive word in search terms, you will only rank on what you mention on the page unlike before. In earlier time you could rank on any term which your anchor text promoted. Not any more after incidence of Google bombing.  Hence before making a long list of terms to rank on make sure what your write up is speaking about. This is not a disadvantage since search has to be on topic and focused in order to  deliver. 

Remember there are lot of metrics that the bots use nowadays to index and rank. But contents and authoritative links are important. What importance the latter holds for ranking should not concern the webmaster since one major advantage of link building is getting referrals. Yes there should be a conjoint effort and include both ethical optimization and referrals. The latter helps you reach out to the customers or clients bypassing the search engines. In the current scene content should be focused on not only that meant for web pages, but also whence you are writing to create a link. If done well both efforts can lead to natural organic growth which the SEs prefer.  

If you write naturally than Semantic terms would flow in your write ups and this would help avoid infusion of search terms beyond reasoning. If a percentage of keyword is unnaturally high than you may be shown the door or the ranking for that term may plummet.  

Why Contents? 

Well contents are conversations more in use than attributes like videos, images or graphs. And this will remain. Users or visitors to a site seek answers to their query and that is best provided by contents followed by the other attributes mentioned above. Users seek quick answers to their query, and  optimization brings them the most relevant answers to their query via blog, website, videos, images, graphs and knowledge panels.    

Hence pay attention to what has been penned during the SEO Audit, wean out duplicate or repeat information, copied write up and come up with what is most relevant to the user's query. 

Webmasters

As webmaster you will not be effective until unless you learn all aspect of writing for search engines and users the latter being the most important. Hence begin practicing now if you have not yet done so, practice daily till you achieve perfection. The contents will help in Digital Marketing whence you promote them on many social media sites. Learn to  write compulsive and catchy slogans or call for action sentences. Be versatile in search engine optimization technical and content wise.     

And while you are at it learn to format and plan user friendly "UX" web pages so that the readability also increase and so does goal conversions.  

Remember a website is an investment and it has to be boosted by regular promotion. Hire a professional if you cannot do it yourself without hesitation. Businesses seek all venues for opportunities and the Net is one one them. A big one with bright future.    

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

  

Making Most of The Social Media

That social media is a new media for marketing is slowly sliding down peoples throat. For many people it still remains a medium for entertainment and personal indulgence. But careful crafting will lead to unprecedented gains.   

Blogs, Twitter tweets, Facebook likes, You Tube Videos, Stumbling, Instagram Photos and so on these are the finest medium for online reputation building through effective communications. The long arm reach obtained leads to effective marketing of your services and products.    

But is it that easy? 

Long years of practice and skill development are the key to success. As a matter of fact they are a must. But what takes the cake is content creation and marketing through social media. Visitors are not sitting there to note your offerings or brand...they need to be engaged through effective, interactive and anecdotal writing. These are the skills that make your social media participation a robust exercise.    

Besides content, photos and videos make your entries entertaining and hence informative. Visitors like to receive a package that justifies the time spent listening to you. 

Blogging, article writing, journals are all pervasive medium that let you float your contents on diverse platforms. You can bookmark on reputed sites or network using contents on Facebook, Twitter, LinkedIn and elsewhere. Get involved with groups that conform to your offerings or participate on relevant forums. This what Internet or Digital Marketing is all about.  

Another important point to understand is optimisation. An optimised output is always relevant and well focused. Topical relevancy is a must for search engines to understand and hence index and rank in the right manner. Success here means immense outreach on SERPs, and hence increase in networking that will float the message to your followers worldwide.      

You can be a good writer (u need to be), an excellent photographer or a video man, good at content curation and so on...well all that appeals to the audience.     

Most important is online research, a continuous exercise in order to discover mediums where you can leave an effective messages and appealing conversations. This is what will attract the right audience which you can convert to business or your services.   

Metrics that fetch gain

I was reading one of the blog entries on Google Web master Blog and it rightly advises one to concentrate on the following metrics.

Conversion Rate: Every website has a goal or set of goals. When the visitor fulfills this objective then it is a successful conversion. A conversion could be inquiry generation, newsletter sign up, joining a mailing list or making a purchase.  Information transmission could be another purpose which if good should increase viewership. Hence the number visitors who convert from the total number of monthly visitors is your conversion rate. The higher the ratio the better it is for your site.

The conversion rate depends highly on trust creation on your website and brand building. The contents also speak a lot and so do your images. I prefer active images on many instance. The website is a composite unit hence all the factors should be looked into and enhanced with passage of time.

Bounce Rate: Is simply visitors not spending  reasonable time on site neither moving from on page to another. Visitor spend time on your site if they find it informative or useful in relation to your query. Another reason could be improper focus of your contents. Do not target irrelevant search terms or less important search terms. If your travel site targets Khajuraho and not enough data is there for the visitor he will immediately leave your site increasing your bounce rate.  

Make your  content interesting and add suitable images. Your content has to be highly relevant to the topic of the site. 

CTR or Click Through Rate: This simply means how often your website is chosen from among the search results every time the page is downloaded on the browser. To improve your CTR look at two things:
Your Title Tag
Meta Description

All the metric can be analyzed in the analytical tool offered by Google. 

With experience you can learn to tune in your title and meta without loosing your rankings. The views expressed here are my own.