Quality Backlinks For High Ranking

When the World Wide Web came into cyberspace the whole ecosystem was flooded with websites and later with blogs. This was the dawn of the search as browsers flooded the web.  Visitors to the browsers began seeking answers to their pain points and they also sought websites and blogs that gave answers to their questions, required information, and some for entertainment.

Information Retrieval

For Google, it was an effort to provide the best information to be provided. This was also the beginning of search engine optimization as site owners began to optimize their sites to rank high. They all wanted to be among the ten blue links.

In the initial stage, the search engine company ranked sites based on keywords and external links. A profusion of keywords played a major role but it was the links pointing to the site that took the cake. Site owners built backlinks emanating from various sites, link farms, and soggy blogs. All this worked.

But the visitors were not satisfied and the information retrieval was not up to the mark. Noticing this the search engine company began to upgrade its retrieval system. A series of updates straightened the bend and the results began to improve. Of late lot of weightage is being given to off-page optimization as well.

The Right Link Building Strategy

Before we dwell into SEO or search engine optimization we must understand that each website and its topic is different. Hence the SEO strategy differs as per the topic being dealt with.  Content types differ when you are link-building. The inbound links should arise from good-quality websites and quality blogs, and your content should entice the visitors to link to your website. This is natural link building, and it is most valued. 

In SEO link building counts and quality link building leads to higher ranking.

So if you wish to rank among the ten blue links:

·         Write quality content!

·         Stick to the topic

·         The website may have many niches so write  accordingly to promote each page

·         There are many divisions to an e-commerce site brand, and product categories are written for each.

·         Guest posting although no follow can bring in good traffic

Quality Link Building is a must in search engine optimization. All the top-rated SEO Firms should follow these norms. Search engine optimization is changing face day by day so keep up to the mark.

What is Content Marketing and SEO Link Building in The Digital Parley

Content Marketing What is it?

Creating content, in this case, it has to be SEO friendly, and user savvy is the first step in this type of marketing. The next step is to publish the write-up on Internet Platforms, Social Media, blogs, guest posting, outreach, online magazine, and all other places where you can place your perfectly written stories and articles. This is done keeping two purposes: brand promotion and market visibility, and the second is creating content wrapped links.  

*Pl note blog posting through good for a referral now is a "nofollow" creation.

Types of Contents

• Blog Posts
• Case Studies
• Stories 
• White Paper
• Articles
• Press Release
• E-Books

Central to creating content is keyword research. Understanding the topic and working on seed keywords should lead you to primary and long-term words and phrases that help index and rank on SERPs. In addition, this will help create pieces in the company focus revolving around the terms... without overindulgence, which will lead to spamming. 

Also, know your buyer or personae profile that should be your target audience since you cannot promote wildly a focused approach is a must for success. 

Publish content on your accounts and your blog creation, all relevant to your topic. 

Syndication 

This is requesting other sites to publish your content published on your site with a link back to you for an SEO Value. This is fraught with risks as the other site may not be as authoritative for your reputation, or it can leverage benefit at your cost. Hence always ask the syndicating site to place a "rel=canonical" and "noindex" meta in the link pointing to your write-up. These actions also ensure that the page is not duplicate and you are the original creator of the write-up.

Link Building for SEO

Your on-page and off-page contents should propel natural links for your site. For link building, third-party endorsement works much better; hence media, influencers, or bloggers should be included in the link building process. Use Outreach and PR to build links endorsed by third parties.

Best external or inbound links are wrapped with contents and other attributes added to the write like videos, images, and infographics. The contents should be highly relevant to the vertical, and if there is editorial scrutiny, it is for better.

Overall learn to create great write-ups!

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Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323      

Outreach - Seo Link Building Pros and Cons

 Seo Outreach 

Yes you are right outreach is reaching out for a purpose. But in link building for search engine optimization the approach differs or rather well calibrated. Generally outreach for link building is a part of SEO Campaign. 

These practices though much popular needs to practice caution any unnatural way of obtaining links can lead to dilution of authority or outright penalization by deindexing for database. This can be terrible contents are the best means of obtaining links. If your site is unique, information rich and comprises of helpful attributes you chances of obtaining natural links will be good and this is the best ranking practices. 

However outreach is very popular especially among those who are not good at content creators and who do not have their own blogs. Guest blogging is one form of outreach and relevant content in this case is a must. But as if now this outreach is good for creating referrals but less effective for ranking since Google experts has come out publicly and advised the use of "nofollow". 

You can reach out using email outreach and persuade website or blog owners to add a link to your website. In order to create extensive backlinks you can imagine the amount of time and effort that would be required besides expertise in persuading the owners to oblige. Another means of outreach is through social media where in followers or friends can be persuaded to add a link to your site. 

Of these guest blogging seems to be ethical since you are providing owner with valuable topic related contents and now place a "nofollow" attribute hopefully. If the ownership is discovered by algorithms than it would be a bad case if the attribute is not used. So keep outreach exercise to create referrals. 

You can achieve success by reaching out to influencers, bloggers, other business and journalists to provide the link. You should put into practice by supplying or creating content on publisher websites. Rarely in case you know the owner of relevant website very will you get a link else persuade, offer and justify the demand for link.    

Alternatively you can do a favor to website owner by pointing out a lacunae on site link say broken links. This could be a good conversation opener the rest will depend upon your expertise to get the link as favor back.  But lets halt for a minute and realize that link building is done solely of the relevant niche.  Do not try to get a link for tea website with a shoe website be contextual.  

Another means which has dual benefits is to create an interesting topic relevant blog with frequent entries that catch the readers attention. I am repeating or stressing out on the word relevant so that you can understand the importance of contextual linking.  

Look for tools like HARO (help a reporter out) 

This is a good source for Journalists as well Source or website/blog owners. The former gets content and the latter gets link in lieu of content. 

Note* Apply all quality guidelines for link building and work out your keyword research. 

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Back Link Profile Analysis for SEO & History & How To?

 Backlinks & Website Information

Backlinks do not only create authority or page rank, they deliver loads of information to the search engines which helps accurately index the site and categorize. This information is also used to understand words or semantics the website or the topic is associated with. Thus they have become indispensable for search and search engines. 

Even in the present context they are integrated with the algorithms albeit the status is much diluted. Search engine now include lot more metrics including site performance and the recent core web vitals to index and rank websites. 

Links associated with unique well structured contents are entertained and receive much authority.

History of Linking

Right from the beginning whence search evolved the links were indispensable for algorithms on basis of which they indexed and ranked the sites. The associated meta tags like description and keywords were effective in this purpose as well along with the title. Excessive keywords in the body was also acceptable. But the algorithms were evolving and changes were about to come.   

Soon webmasters and agencies started to manipulate this practice for ranking sites on SERPS. There was a free for all situation and due to excessive posting of links using cheap articles, imperfect blogs, directories forums and the microblogging sites. This made it difficult for search engines to control quality and relevancy on results returned to the query. In those days quantity mattered   and it worked well. 

But this loot was not for long soon updates like Penguin and Panda curtailed all the spam content on the net and cheap articles with duplicate content and bad structure began to be rejected. Mass scale link building using earlier tactics did not work anymore and most of spam platform were rejected during that period this made links on them rotten or bad quality external links.    

Most startling development was introduction of "nofollow" where in search engines could selectively ignore links carrying this attribute. Webmaster used this HTML code to sculpt their websites and exclude links from search engine scrutiny and thus avoid penalty associated with poor content pages and a bad site architecture. 

Social Media sites and Internet platforms associated with content creation also added by default the "nofollow" attribute to stay away from spam. This increased the authority of their domains. 

Hint! "nofollow"

Google with major share in online search market  has now stated that the "nofollow" links carry a hint for their algorithms. This probably means that though these links will not be instrumental in increasing the authority of the pages and hence the domain they might still deliver valuable insights to index and rank sites.   

Readers should note that large scale link building for referral on decent platforms is necessary and an essential part of content marketing for brand promotion. Using this attribute one can be safe and avoid any penalization of the domain. But be cautious quantity now relates to quality and not to spam, any gibberish published will be rejected by editors as well as the readers. Follow guidelines search engines set and editorial norms extensively to create leads.   

Content Marketing - Lead Generation 

Links along with promotional images and videos are good for marketing using contents.  This is an ideal brand promotion technique and if skillfully crafted will yield fantastic results.  Remember to choose the platforms carefully for better results. If you are creating leads using blog platform mature them with good and frequent contents, and optimize using search engine optimization best practices. 

External Link Building Caution

• Choose Authority Domain Platforms
• Use Diverse Anchor Texts
• Understand Importance of Keyword Research
• Associate with Good Content
• Keep Relevant to Topic & Intent
• Study Intent for Content Creation
• Web Saturation - Spread Your Links

Link Profile

If you follow these norms, you will be successful in content marketing and create a positive link profile. This is very important for domain authority and ranking. The set of backlinks associated with the domain is very important in Seo Campaigns for Digital Marketing success. 

Another tip create highly useful contents so that people would link them naturally, this is most effective means of creating authority and lead generation besides it all helps in ranking. Natural links are powerful booster of ranking on large number of terms. 

Why Link Profile Analysis? 

Now that we have learned the pro of link building, the cons may come along if we do not follow the cautions and tips mentioned above. This will create a bad link profile and result in losing domain authority of page rank which is not good for rankings.  

The main objective is to weed out bad backlinks built using bad/duplicate contents, weak domains and spam no white hat techniques. 

Link Analysis will help us enumerate the quality of links. The best is to build quality links and hence avoid penalty. But knowing the profile does help anyway. You can find the summary of external links in Google Search Console. Audit or study the  domains associated with the profile as follows:

• Check for Weak Domain Authority of DA
• Check Contents on Site 
• Is there editorial scrutiny on platform?
• Does it carry mass links? Link Farms
• Is the domain used for extensive advertising as its sole aim?
• Does it entertain porn?
• Is it unstable with weak hosting?
• Is the site properly categorized ?
• Are links part of a scheme?
• Are links paid?
• Are the links contextual? 
• Study emergence of links in the referring domain are they coming from authority pages? 

If you discover bad backlinks in the profiles use Google Disavow Tool method to do away with them.  This disavow tool is found in the Search Console where you have verified your site. 

There are some paid tools that help you study the status of the link in the profile:

• Ahref
• Semrush
• SeoMoz Site Explorer
• Majestic Seo  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Seo Tools How They Work and Utility

SEO TOOLS

Publishers who claim magical seo performance or claim overnight results are probably selling spam tools. Seo tools are basically analytical in nature while some help in detecting issues associated with site and optimization.  and do help in website promotion 

Ever since search engine optimization has become popular a sort of ancillary industry has sprung. As your seo campaign proceeds you need collect results and analyse the impact of your work. Although performance metrics are already provided in Google search console and Google analytic more tools are needed for diverse set of work. Google the search engine company provides many independent tools which you find onsite to check website performance. 

We will analyse some tools meant for testing various apsects of a website here: 

Google Input Tool

https://www.google.com/inputtools/try/

Language Tool hence in the pane if you type in one language it will give an output in another language as desired. Hence if you type in English you can get conversion to Hindi. This is very useful tool for writers. 

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Google Page Speed Test 

https://developers.google.com/speed/pagespeed/insights/

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Page Speed Test Tool

https://www.webpagetest.org/

In order to understand page speed results and analyse it is necessary to understand web core vitals. These are new metrics that will be inculcated in  sooner or later in the ranking algorithms. 

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Google Mobile Friendly or Responsive Site Test

https://search.google.com/test/mobile-friendly

The tool also   gives insights if the site has failed the test.

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Google Rich Results Tools

https://search.google.com/test/rich-results

This tool is used to know if your site qualifies of rich results.  

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Google Robot.txt File Test Tool

https://www.google.com/webmasters/tools/robots-testing-tool 

A misconfigured Robot.txt file can impend crawling on your pages 

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For checking duplicate contents which is essential for good site performance on SERP copyscape is the best besides the Siteliner...It is also known as plagiarism checker.

https://www.copyscape.com/

SiteLiner

https://www.siteliner.com/

Site liner is helpful in checking duplicate or similar pages in a website

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Contact Me For Seo and Content for Digital Marketing! 

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

A Back Link in The Cyber Space: Use and Misuse

About External Linking

Every aspect of website on page and off page is user experience. We do not visit the cyber space to change our clothes; we dwell in the vast space for seconds, minutes and hours and in times of Covid 19 perhaps for days. The visits are based in our intent but they excite our sensory apparatus - this reasoning is without any doubt.  For most visitors the virtual word is not for an escape or a an addiction, it is like exploring an island an intent oriented approach. 

Next Gen Evolution

Every given moment people wish to seek new discoveries and experiences. Perhaps static SERP with same keyword response again and again will become a negative experience devoid of thrill of discovering something new - an information panel that rotates may be the next gen evolution. This may happen in near future in order to make search results dynamic.  

Backlinks Regulations & Metrics

When the search engines began to discover websites and blogs, they relied on links and associated search terms on board for ranking purpose. They still do. 

Back links besides internal links are pathways of invaluable discovery. This experience has become better with  regulatory measures that have set in with the "nofollow" HTML instructions inserted within the code. This is to inform search engines to ignore the link or treat it partially for extracting information but no authority to be accorded. This has to be in place, for links are part of the cyber space which relies on networking and they serve other purpose as well. Even in excess, they provide access to information and may transform intent upon switch to the next page as well. They are excellent means of  creating referrals and saturate the web with website presence at the same time. They should never be misused. 

Content Wrapped Links 

Content wrapped links provide valuable information about the nature of the source as well as the forwarded page especially as regards the associated words. They also encourage content creation and enhance use of attributes like videos, inforgraphics and images. They are indispensable for search engines as well as the visitors. On many instances like in case of internal connect they encourage stay on the source besides making it more interesting or useful. This form of connect is between pages of a website or a portal with the aim of making the architecture and hence the user experience more fluid and rewarding.   

Ranking Metrics

The search engines now include plethora of metrics in order to index and rank a web page or a blog entry. Unfortunately back links as a metric received a bad reputation whence the black hats started to manipulate the ranking algorithms on similar lines as they did with keywords on page and off page. But search engines follow and evolutionary paradigm and continue to create fences around them that takes care of spammers. 

Links Are Evil

The perception has not changed especially in the mind of some editors who perceive every attribute that interconnects pages as spam or ill conceived. They are not to be blamed since the reputation garnered by the attribute has been blackened due earlier indiscriminate use in order to manipulate the ranking algorithms. Thankfully this has been taken care of, and one of the most active ingredient to keep the networked space alive has been given a life.         

HTML Code

How a link is created manually using HTML code. See the example below:

<a href="URL">anchortext</a>.

<a href="URL" rel="nofollow" target="_blank">anchor text</a>

The coding is diverse done for various purpose. You can read more below:

Link Anatomy

Building quality or authoritative links is the essence of this networked space but is also important for search engine optimization or SEO. Webmasters use them in their campaign and if they are honest nothing like it. Those with editorial scrutiny become valuable for SEO and the ones naturally gained due to usefulness of the web page become more valued for ranking purpose. 

Link building is for diverse reasons as explained above but the webmasters should pay attention to search engine guidelines and to other aspects of page quality as well. User experience (UX) is supreme and the page loses its content value if the experience is in the negative.    

Although local listing is highly valuable avoid listing to SEO friendly directories until unless you can list the site in a niche. Forum and blog comment posting have been degraded almost to the level of "nofollow". But they may have some usefulness but this should not be for spam certainly. Even guest posting on blogs should use the "nofollow" attribute in the links.         

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Some Seo Metrics & Performance Tracking

Performance Yardstick 

Your seo performance will not be determined by back-links alone. The ranking algorithms now include a large number of metrics. These are taken into account in case of ranking on SERPs especially during the  neck to neck duel. These changes are occurring primarily because of two reasons one is to provide the best response to the query on a stable and responsive platform and other is to prevent spam.  

These concerns are strongly related to user experience and a good one means loyalty to the company. Most seo professionals target Google since it is still very popular but on later days competition will creep in and then the metrics employed will lead to a complex effort in order to succeed. White hat seo means sticking to guidelines prescribed by the search companies...and this is the only way forward. Do not spam your success.  

There are lot of tools that help you determine the status of your website post optimization Google Analytic linked with the Search Console is one of them. There are many independent performers some with creditable tools in their bags online. The tools enable you to gauge performance and help you measure the success of your efforts with the metrics in place and the external links created.  The client is not considered as far your performance analysis is considered he wants to experience tangible success and fulfillment of goals. The analysis is for you to gauge performance and move on...on a corrective path.      

On Page Metrics & Web Core Vitals

Hence is it wise to use the analysis in bettering your performance and make the client happy. On page metric should be employed at the beginning of the campaign while fine tuning should be a constant process. The search companies lay stress on web core vitals that leads to better user experience. Mobile response is now a statutory necessity since a large proportion of search has moved to the smart phones and tablets. Page download speed, stable images and videos and sound link forwarding is definitely important for a successful user experience. Do not neglect these for instances has been noted of sites performing well even in absence of these metrics.     

Keep tab on bounce rate for individual pages and repeat visitors former should be less and the latter should be more. Read the funnel if the visitor makes it should be short and sweet and lead to the goal page.  

Keyword Ranking Lead to Research & Discoveries.  

Most of the clients demand a periodic ranking report carried out manually while some may be satisfied with reports forwarded through Google Analytic. I am of the opinion that manual ranking report is exhaustive as well as it assists you to sharpen keyword framework in the mind. Yes you will be better able to list search terms which will have a positive impact and this will lead to discovery of new terms especially the unconventional odd ones for user type many illogical terms that come to their mind for answers. 

Search words are often create an irrational chart with phonetic in-congruence and grammatical mismatches...most of the searches are illogically defined and ill structured hastily typed in anyway to seek relevant answer.  This happens more with long term search words now used in plenty.  This is not case with those not properly adapt to the the language used but even those who are well comfortable with the lingo.  

Title & Meta

Most important elements of the web page they should be informative with unique description and accurate. One of two keywords is enough here they should be inviting in order increase the click through rate and fulfill goal. 

Structured Data 

Implement structured data wherever possible using language preferred by the search engines. Although GMB is the best bet for local rankings but they point out the locality more profoundly the structured data helps in elaborating your offerings explicitly to the search engines.     

Content Engineering & Relevant Additions 

Search engines do not like thin or duplicate contents and those over done with keywords. Make the write up natural informative and easy to understand using semantics.  Provide additional information on an internal page properly linked using the right anchor whence reading comfort is being crossed over. Yes do not overdo contents.  

Authoritative Link Building For Seo & Referral 

Use directly like submission at local and niche directories or those which are definitely out of spam. In case of doubt use the disvow tool. Content Wrapped  Links from well known sites are the best bet. You can go for random or aggressive link building with "nofollow" attributes keeping in mind the guidelines set by the platforms...be they article sites, social media platforms,PR. or even relevant directories and forums but "nofollow" attribute is a must if you wish to avoid any form of penalization. Aggressive link building is good for creating referral but be careful.      

More on Seo & Link Building

New Page Addition 

If a need arise for meaningful addition to contents and attributes linked internally as two tier in the link architecture. No similar or duplicate content. 

Site Maps

Add and keep updating both XML and HTML sitemaps on every page.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Link Building : Consider User Experience

Though the framework of search engine optimization (SEO) retains the same skeleton as it did before, the search engines are looking deep into things. Everything connected with the website will come under the scrutiny. Although not a ranking factor the destination that a link leads will be under consideration sooner or later.

Hence honesty towards anchor text usage and the authority of the destination becomes important. Visitors do not wish to be led to dud pages or pages having weak content, are not mobile friendly and web core vitals are disappointing. But in all seriousness if  you lead the user using content and the anchor text to a page with in totality belies the truth and their expectation than that is spam of worst order. User should know if the target page is meant for advertisement of sorts, or an affiliate site or anything that does not hold promise. This can be worse than  bad results on the SERP. 

The seo or webmaster building links using their skills either for higher ranking or for referral marketing should be dead honest. If not it could lead to loss of online reputation on production site as well on the social media networking site where the contents are being pushed.     

Expectation is human nature, and web visitors are sensitive about time they spend to unearth information for facts and figures. They wish that their intent should be fulfilled in a short time without getting trapped in unrelated advertisements or  spam pages.  

Webmaster with ill intent promoting site of client with equal ill intent will resort to these things for making a quick buck. But what they do not realize is the loss or reputation that takes place online. If you are promoting content wrapped links with ill intent you will lose repeat visitors and lose online reputation in time to come as well.   

Good Webmasters

But the buck does not stop here, webmasters with good intent may get trapped in this racket. Honest clients with weak pages and no ill intent may not deliver the experience that the users wish for. Weak or irrelevant content, bad design which lacks aesthetics, irrelevant attributes and shaky web vitals are surely going to disappoint the visitors. 

This is a futile exercise even though the intent is not dishonest. Since the search engines do not reward weak pages. It might be good idea to improve the pages first and then go in for a link building campaign. I know some clients are hesitant in making changes to their websites due to investment concerns or design changes or whatever. Reasoning and logic will play an important role in convincing for a complete change of content, attributes on page and aesthetic. 

Reward: A well built web page will definitely be a successful one post the optimization campaign.

With day to day evolution webmaster should stick to SE guidelines and need/desire of their audience. Simple understanding of human behaviour and logical approach will lead to better results. This is where one's time should be spent rather than spending hours in trying to unravel the algorithms.   

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teachesdigital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Future of (Content Wrapped) Link Building

Will the search engines index and rank sites using metrics other then links. There is a futuristic fear mongering among webmaster and seo fraternity. Every day there is an article posted on authoritarian sites regarding the importance of back links and how search engines take them into account. There is also a fear that the impact has been diluted in the algorithms...yet the importance. 

Even if the impact of backlinks becomes negligible building them will never come to a halt. The SE companies will never steep low to neglect them it will be a fatal mistake. They are valuable piece of information which are extremely helpful in imparting information about a page. Literary they are conversation pieces valuable since they tell so much about a web page. Even if the authority dries up in future algorithms search engines will keep on looking at these html tags connected to websites as described above. They are the back bone of the Internet information architecture and will remain so. 

Therefore it is unlikely that they will be obliterated totally from the scheme of things. The major fear among the engines is they can be easily manipulated. Well not after "nofollow" attribute which most of the platforms hinge on the links placed on their social media site.  The consternation amongst the consultants and webmasters should come to rest after Googles announcement that it will look into it and take a hint. Hence the links may not increase the authority score but yet deliver crucial information to the search engine for indexing and ranking. This is justified since the span of web page content is limited and the engines need external information for accuracy. The content wrapped links do this job for engines and the visitors thus fetch a powerful binary into the system. 

Search engines cannot neglect associated information since they have to produce answer to the users query - accurate and informative. Visitor respect accurate answers but than they do appreciate additional information related to the query. Who does not. Switching over web pages is troublesome for users and more information through the content wrapped links and the page will always be welcome. 

Links also help increase the diversity of search terms related to a page since all terms cannot be included in a page content..and yet there are hundreds of search terms related and relevant. Although they can be used to manipulate algorithms most of the venues are already blocked. Thus the impact of directory, comments etc has been relegated to a back seat. Only exceptional cases are entertained by  the algos now.    

Why Create Link? 

We have already seen the benefit search engine wise of creating authoritative back links under editorial scrutiny. The above paragraphs also point out the benefit to the user. Internet is to a great extent about information and the content wrapped links play a crucial role. They also help saturate information or knowledge in the cyber space.     

Another great advantage to website owners is the potential of referrals.These are most sought after actions for link builders and thus lead generation is a big business search engines or not. Visual stories, articles, blogs, forums and directories to name few are good source of referral and most valued by owners of websites especially eCommerce portals.    

The cyber space is not limited to search engines alone for information, this super highway includes social media, videos, podcasts, emails, directories, classifieds and what not as information source thus the SERPs seem to be somewhat relegated but not totally. In fact SERPs are the major source of information and will remain so. Links whence spread across wide spectrum on social media and websites increase information availability and knowledge or information becomes easy to access. 

The click leads to conversion be they transactional, navigational, informational and what not. SO do not spam building or linking to low quality sites and repeating anchor text aggressively. The site will surely be penalised. Do not bother about "nofollow" or "dofollow" just create quality content on blogs, article sites etc and reap the benefits.                  

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

SEO: Web Saturation & Popularity

While most of young seo entrants are busy with emerging terms and definition of digital marketing they do not realise that most of the terms refer to the same activity. But is sounds impressive does not it?

That's why I take back the students to basic. Back to basic and one activity that defines age old approach to search engine optimisation is web saturation. Remember SEO is part of digital marketing and important one at that. Web saturation is not just to maximise indexing of your pages it is also making use of the popularity of the web by constant engagement and link building. Hence popularity will arise if your website is widespread on Net at the right places.  

Web saturation simply is to place the client's website link all over the place in linkable platforms. This is easier said than done. Earlier before the advent of Panda and Penguin etc throwing your link helter skelter just anywhere any instance a thousand times....it worked. To achieve this seo agencies employed hundreds of cheap link builders and let it go.   

But now the situation has changed and if you are not careful whence throwing your link around you will be penalised. Remember all links carry contents, videos, infographics and images. If the assemblage is not pertaining to good quality you are doomed. 

Link building today is an expert job done by content writer with deep understanding of SEO. And links are built on chosen platforms with high domain authority or editorial scrutiny. Search engines can make out cheap sites from authoritative ones. Good news is there are plenty of the latter. 

Another good news is you can submit to directories and article sites as long as they conform to guidelines set by the search engines. This means no paddle pushing with cheap articles on cheap article sites and certainly no fooling around with cheap made for ads directories you have to be very discerning.  

Hence explore authoritative platforms for publishing contents with link and constantly increase social engagements. Creating a reputation as professional seo or digital marketer is important hence regular engagements using content creation, social networking and bookmarking is a must. Blogging is essential as well create blogs and with regular inputs make them authoritative. Guest blogging carefully will also be fruitful. 

All this means you should have the ability to write, if not then polish your writing by regular exercise.  Web saturation would fetch best results in terms of domain authority, high quality link profile and referrals. Yes all links need not be "dofollow" the benefit of creating extensive links on "nofollow" links will fetch you lot of direct hits or referrals. You can create "nofollow" links on all platforms but make sure of the status. For most sites if you check the page code you will discover the status.  

Note Google does not treat"nofollow" link with complete neglect now and does accord some value to them. Hence do not dare to spam. Yes! Search engine optimization is not by spamming it is by white hat methods.  

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Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 

Uday Teaches Digital Marketing in his home town Jabalpur. 

Uday is also a freelance naturalist/birder and loves to blog on wildlife.

He can be contacted at : pateluday90@hotmail.com

Mobile: 9755089323

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Search Engine Optimization Failure due to Structural Faults in Websites

As a Website Owner You Should Know all This

Web designers rarely care about optimization elements in the designs. This is not totally correct for those with SEO understandings and regular touch with the SEO consultants do care about elements or attributes that would help the site in ranking and win on the social networks.  

The first element and that which is of utmost importance is of course the link architecture. Search engines index and rank a website using standard calculations of hundreds of metrics they are able to decipher or concur from the website visits time to time. The algorithms like to run through the portals in an orderly manner with ease.

Website Link Architecture

The link architecture is arrangement of pages in an orderly manner. The funnel should create a logical graph depending upon the descending scale of importance to the visitors and certified by the funnel graph as we see in the Google analytics and that of other search engines. It should lead to the right end or conclusion example contact page, booking page purchase page, etc. 

Hence the home page would be the first page that a user would often land upon in an architecture of website this is given the greatest importance in the link architecture until unless it is a doorway page.

Another delimitation of home page being relegated is if the page is purely introduction in nature. Then it is somewhat relegated vis a vis a page with detailed information with an option to click the action button. Anyway in all cases it is the most prominent page from which all other pages are linked incidentally the Home Page is the most promoted page. Hence this should make things clear about the doorway pages they should be avoided anyway search engines do not appreciate them. 

All the pages be they information or functional pages should be linked to the home page. These should be placed on the top links in a series depending upon their scale of importance:

Home.2.3.4. contact...booking..testimonials, reviews...thanks. The pages post home page are also called internal pages.          

Additional information to be added are usually on two tier in form of html pages, pdf, articles etc.  They should be linked from topical pages or extremely relevant internal pages. Linking to other websites should be avoided even if you own them especially if they are placed in same folder in the hosting space.

Website Contents

Contents to the pages are most important and pages with thin contents are not appreciated. Meaningful and relevant, the contents should be well written without any blemish. The formatting of the contents is important as well for they inform search engines about the importance of the paragraphs as well as of the relevancy. Do not include contents which are not at all related. If the contents add to greater but related information then add them in 2 tier. 

They keyword saturation is important when writing contents for the websites. Spamming is not at all appreciated and your page will be pushed lower down the rung. H 1 and H2 tags should be used frugally usually H1 is the first tag which means important content is placed highest on the hierarchy or arrangement ...naturally. Tags are used in titles and usually H1 is used only once. 

Place contents in quotes if they are suggestive of greater thought or opinion. 

Avoid duplicate contents or similar contents use canonical meta tag if similar or repeated contents have to be used. Duplicate contents copied from other websites is a sure shot failure bound.  Hire a good content writer!

Attributes

Add videos, graphics, and images which are related and use descriptive alt text without fail. Do not keyword spam here as well a warning since the temptation is great.  

The text to background contrast should be appreciable and distance between links should not create a cluster separated by appreciable distance.  

Add indexing and follow option in the meta tag without fail in each page. Leave the robot.txt file empty or add page exclusion instructions without errors.   

Add both HTML and XML site maps and regularly updated. in coding replace index.html with absolute URL on all pages. Some scripts are not properly negotiated by search engines avoid them. Make sure all the pages except those with noindex/nofollow are crawled by the search engines. 

It is wise to be in Google Search Console which will help discover discrepancies and anomaly in site performance also place Google analytical code and connect it with the search console.
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Uday provides SEO and Internet Marketing Services. He also provides website contents in English. He teaches Internet Marketing in Jabalpur.
Contact: pateluday90@hotmail.com
9755089323

Future of Link Building & SEO

SEO Overview

The beginning of search on Internet or web browser was facilitated by external links. These are links pointing towards the owners site from another source which could be an article, blog or another website etc. These links were then taken into calculation by search engine algorithms and the site was ranked accordingly as per their numerical strength which was an indicator of its popularity on the Net.  All this is passe, but the algorithms still rely on links for greater information about the websites and do enhance ranking if the effort made is following their guidelines.  

Now SE companies rely on many other metrics to rank a website but these too can be manipulated hence the mix is preferred.

"Human scrutinized links are better pointers to a sites quality then other intelligence method since it is impossible to replicate the human mind."

Therefore organically generated or natural links and/or well scrutinised one's are definitely more reliable. 

Eventually seo practices also points to a better site build up using unique informative contents, sound architecture, good responsible design, added anecdotal features like images, infographics and videos. Thus in present stage both on page and off page factors are important this is further accentuated by the user behaviour on the site.      

Link Building Once Upon A Time

Hence link building was a popular methodology by webmasters to promote their client sites. This went on for some time along with adding onpage attributes in abundance. Some of the webmasters were gaming the system and artificially manipulating the search results.   

In order to prevent the SERPs from being flooded with incompetent sites the search engines began improving their algorithms by tweaking them regularly. The Penguin Update by Google put stop to manipulation of search results by building spammy links helter skelter. 

The stage has come where in only quality or authoritative links count. The organic links attributed to good unique contents are the preferred mode used to enhance a websites ranking by search companies today. But unlike whence Penguin was newly introduced, the companies do not penalise spammy links they only ignore or dilute their impact. This is believed to be true?     

Web Saturation 

Do people reach your site just by a mention in the contents well that seems impossible in the present context hence a link is required to direct people to the site. 

Why is Web Saturation Important? 

Until unless you find a place on top of SERPs on many keywords your portal will remain ineffective on the Internet. In order to remedy this malady in the vast Universe that the cyberspace is one needs to be present at as many places as possible. This is known as web saturation. 

Hence link building is imperative but please this does not justify spammy links as they are bound to affect your online reputation even if search engines ignore them. Links associated with unique content and quality are most respected by the visitors as well as the search providers. But one point is assured with the evolution of search. The more the merrier is not necessarily effective if the external links are not quality driven. Select large number of relevant platforms to create outbound links following their guidelines for better search engine optimisation.    

Social Media Participation 

Yes social media is part of the ranking process. Why? Let us understand that web presence is a concern for search engines for if visitors are able to find a useful resource without a search then the companies lose their business and lots of revenue in Ads. 

Hence the popularity on social media platforms or online reputation of a content or content creator helps the associated sites to rank better. This is a strong indicator for search companies since a good content associated with weak site will discourage visitors. Any resource which is spammy or not qualified will mar efforts to gain popularity in the social media. Online reputation plays an important role in conversions as desired by the owner, professional or a company. By effective participation one can carve a niche for self on a social media platform. 

Internet Marketing is now an exercise which includes search engine optimisation, social media participation and paid or free advertisement campaign management.  

Truck Load of Metrics 

Search engines take into account a vast number of metrics nowadays before ranking a website. Hence make good the efforts and promote a suitable site. But remember the crux is that your site contents should provide an apt answer to the user's query on the SERP else you will never succeed. Hence more information the better that too extensively researched and relevant.   

Evolution of Search 

The algorithms will keep on evolving to provide better answer to a query on search hence changes in guidelines are bound to take place every now and then. Webmasters should adopt to new practices as required.

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Uday Patel provides SEO & Internet Marketing Services. I also provide optimised website contents in English. I teach Internet Marketing in Jabalpur in India.

Contact: Mail Me 
Mobile: 9755089323

All About External Link Building

Albeit many metrics are now included in ranking and indexing of website links stand out. They stand out as a decisive factor and as indicators of topic and niche. Though mass scale link building is no more the criteria of performance on the SERPs a large number of authoritative links do help. 

Natural links are the best for any website and most liked by the search companies nevertheless a lot of hard work and ingenuity is required. The content creation with niche information, utilities, graphics and videos create an ambience for inviting linking. Easier said then done but all web masters should aim at achieving a large number of natural links.       

Another good option is to create contents and add a link and then post it to an article site with editorial scrutiny. This is applicable to creating external links on all platforms that are authoritative with good reputation online. 

The most important aspect of external link creation is relevancy. The external link should be embedded in content which is topic relevant. But while doing this posting should not be done at spam sites or farms which are built for this very purpose. In case of doubt add "nofollow" attribute to escape the wrath of the search engine. There are many "nofollow" sites where link can be embedded in a write up or article safely. But even here editors will not allow spamming. Hence create content which is unique all the time and post in these sites for building referrals.       

When you embed a link do it in a sentence which contains relevant information, and is not more than a 100 characters.  Use logical linking practice in a suitable anchor but not manipulate the sentence to add a primary one. Large number of related anchors perfectly suitable to the content should be used.     

A large list of relevant anchors used naturally help the algorithms determine on which keywords the side should rank. It is no longer to use one type of targeted anchor excessively. The indexing criteria has evolved much more and can decipher what the site is all about.      

There are many platforms available for attractive content publication. These are manned by editors and strict editorial  scrutiny is maintained. This is the way to for search engine professionals now. These sites can offer quality linking but a lot of hard work is required in order to understand their criteria.     

A blog is also a good option for link building but the write ups should be of serious nature. As applicable to all content creation topic relevancy is of utmost importance. Just do not create haphazard contents to as an option for linking. A large number of anecdotal and informative blog entries is the order of the day.   

Hence numbers have no meaning if the activity is not executed rightly. Qualitative linking should be done in a campaign for search engine optimisation. Remember quality and not quantity counts. Have patients for results to come through.

Use the content creation to gain popularity of social networking websites, blog aggregates, online communities. The reputation you build up gradually will offer long term stability high position to your client's website.

Not only this inactive brand mentions in contents can also reap a great harvest. Natural language processing and artificial intelligence are inching their way up in the whole process of indexing and ranking. This is slowly changing the paradigm which the webmasters will have to be in tandem with or leave the service.   

You are not a search engine professional if you stop analysing and stop reading informative articles on this topic. Internet is constantly evolving and so are the search engines.