Ranking Algorithms and Their Mysterious Metrics

Search Engine Endeavours 

Like a librarian puts the best book forward on topic, search engines like to put the most matching answer to the query...and this is their bread and butter. But in case of search engines there is a catch they like to put forward the best answer in a smooth and efficient way. As a matter of fact they put forward more than one matching answer the second one and onward being a near miss.   

The first answer nearly always gets the most clicks by virtue of it being seemingly loaded with information the visitor is searching. The response to click on first link is universal and is attributed to human nature curious as always with firm belief in the leader.  The others get clicks more on the virtue of their title and meta description which show what the page promises. There are other information pieces on the SERPs nowadays but they are not the matter of discussion here. The browser landscape keeps on changing anyway. On one page the number of results shown is ten and users rarely cross this threshold.  

Like the best book creates reputation for the library most apt answer does so for the search engines. Thus there is a die hard quest among the engines to produce the best results and instantly. This is content driven for sure but whence there is competition among the peer plethora metrics come into the picture.   

The search companies are always analysing the results that their algorithms produce and keep on with efforts to produce relevancy by analysing intent since one query may be having a different quest hence knowing the intent behind takes the search companies loser to what is being sought. 

Algorithmic History

It was just keywords that ruled the SERPs but being easily manipulated the importance of meta information was diluted. The keywords were also manipulated in the website content which resulted in changing algorithms to punish content with keywords beyond normal. Now the stress is on LSI or semantic indexing in which case the relation between the words leads to better understanding of the topic. This also addresses write ups written purely for the engines. Now stress is on writing naturally keeping the visitor in the mind.    

The links ruled the roost for some time but soon they were quantified on basis of being genuine and of quality. Thus cheap links which use to pummel an undeserving site up on the ranks were ousted.  Use Google Disvow tool to remove bad links else they will diminish ranking.

Links are a valuable for ranking provided they are authoritative, natural or subject to editorial scrutiny. Nofollow links are not that important but of late they are said to deliver hints to the ranking algorithms. Repetition of anchor text is punishable now hence use natural or long tails anchor texts sparsely along with few matching phrases. Anchor text are very informative as keyword updates to algorithms and help draw an accurate picture about the page. Off page optimization thus becomes an imperative for better performance on SERPs and increase traffic. Content wrapped links also create referrals besides increase domain authority and push up ranking . 

Speed of download is very important and responsive sites follow this metric, one among the web core vitals the download time of major element is most to impact the sites performance. The other web core vitals are the stability of onsite elements and smooth interactivity besides proper coding, safe browsing without any hindrance especially from malicious elements and scripts.          

Features like bounce rate are dependant upon contents, download time, on page attributes like videos, images and info-graphs. But content dominates on page, and if it is a perfect answer to the visitors query low bounce rate will  result. Search engines like Google are said to have inculcated over two hundred ranking metrics many of which we will never come to know. Hence the best guesswork is add relevant content, build mobile friendly website for fast download and add attributes. 

Read Google Webmaster Guidelines on the company blog or published elsewhere for guidance. The major SE Company is quite vocal about quality buildup and page experience which encompass most of the metrics.       

Best way to compete on SERPs is to make your website or portal better and better. On page experience counts so fine tune the vital elements of your website. Do not spam or find short cuts to success. No black hat Seo Techniques should be used.   

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

Understanding Core Web Vitals

User Experience 

User experience is vital to search engines and it begins with response to the query. SE's seek apt answer to the user's query since that is what the visitor desires the most. But there is much more to it as the search engines have begin to realize and so have the webmasters or seo.  

Though visitors seek answers on the web they usually have a short attention span. This means delivery becomes as important as the accuracy of the answer. No one wishes to wait for eternity for website to download or image to appear or video to play. All this has to be in a rapid succession of few milliseconds else your website will experience a high bounce rate and drop down from rankings.  

Also known as ranking metrics search engines measure the performance of the website along with content to place it higher on the SERPS. These performance gradients are vital for online success and the ones that matter the most are termed as core web vitals. These comprise of important elements on site and the performance. These performance attributes can be measured using tools and Google Search Console.  

In simply terms contents and attributes that add to content matter the most. Delivery now becomes as important. This is the new facet of search engine optimization and those webmasters sticking to link building and on site basics have to understand site performance and how to tune it for the better. This also means that technical seo is being integrated at a fast pace and calls for team work a collaboration between, content writers, content and technical webmasters and coders. A combined delivery can yield better results in the future as newer metrics are inculcated. 

Some basics that we all understand are:

Fast Website

Mobile Friendliness

Unique Content

But core web vitals move a shade deeper and look into micro performance yardsticks better. There is an inclination amongst site owners and webmasters to keep a matters small this as we say in Hindi "Chalta Hai" is not going to work. 

The core web vitals become extremely important as the website or portal becomes larger. They are easily  manageable in case of small websites using the Seo skills and technical help from the web designers associated with the property.            

Introduction to Core Web Vitals & Seo

John Mueller         

First of the CWV mentioned here is regards to loading. 

LCP or Largest Content Paintful   (Loading)

For best performance LCP should occur withing 2.5 sec as soon as the page starts loading. This means how quickly the web attributes load and are visible to the users. This primarily refers to content on page but also to videos, images and infographic the quicker they load the better. This would also reduce bounce rate as measured by Google and other search engines.      

Unlike the previous speed index or first content paintful LCP looks at the largest and perhaps the heaviest element on the page and measures how fast it is downloaded. 

FID or First Input Delay (Interactivity) 

Deals with interactivity that means all action buttons, links and script activators should respond instantly. Unresponsive pages are found as disgusting to users who will abandon the forever perhaps. Links not working is one such example. The first interaction is like a first impression and hence very important. The  speed of downloading (FCP) and design aesthetics arr important as first impression but interactivity is like the last nail in the coffin.   

The time taken during the processing of interactive element and event handler should be in less than 100 milliseconds. Complete failure means abject frustration and you not what that means. This can happen due to faulty coding or something like a large Java Script that keeps the browser busy neglecting all other tasks. In this case the browser thread fails to activate the event listener. Only the delay in event processing is taken into account here and the the time taken to complete the process.   

CLS or Cumulative Layout Shift (Stability) 

Definitely you would wish to come across a site with unstable shifting elements. Good user experience accrues whence a site maintains a CLS of less than 0.1. Anything that moves suddenly just when you are going through the page or interacting leads to lot of disappointment if that happens time and again to leave the site. Hence the CLS score should be less than 0.1 for good experience.      

When a visible element changes its position from one rendered frame to next it is known as a layout shift.  

For More Reading Core Web Vitals 

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

Acknowledging Content Spam & Impact on Associated Links

Of Website Content 

Content along with links especially on website are the most important element of cyber ecosystem. They are instrumental in reacting to search engine algorithms and provide crucial information (answer to query) to site visitors. In short write for the user...and further... bad contents will bring bad results and will be acknowledged as spam in quite a few instances.  

This fact should be known to website owners who hire webmasters or agencies for promotion of their website or holistic digital marketing campaigns. Seo content writing differs from the regular stuff and SEs have blocked spam using high prevalence of keywords as a yardstick measuring goodness. 

Thus malady afflicts those who pen website pages, blog posts and articles for search engines rather than the users. Boldly repeating contents on page or in another page in the website architecture is certainly not impressive and is boring. Search engines upon noticing the futility of repeat paragraph/page would downgrade the page...writing same thing in a subtly disguised manner would also harbor same action since the algorithms are being constantly enhanced to deal with dilution or spam. This would also lead to penalizing of internal pages linked with content with malicious intent. In case of doubt create a sub section under suitable heading or main link and add the new page there underneath. If repeated or similar content is present lower down the hierarchy it should be more acceptable?            

Not only repeating in any form but also adding content not narrowly relevant to the topic can be seen as spam. this is done to increase website presence on far related topic. The link and content architecture of a website should be unique relevant and designed for the visitors.   

Repeating kills creativity, for it is a mad rush to impress the search engine it thus drains energy to create a new vision using words that are clearly invigorating to the readers and explain things better. Yes people like flair in the pen provided it explains things in a lucid manner and is not abstract. Visitor need direct and simple answer to their query be it navigational, informative of transactional whatever the intent. The attention span of most visitors is limited and there is no time for unravelling intrigue or abstract.  

More on Duplicate Contents

Creating New Pages 

Whence you create a new page be careful even honest intention can be construed as malicious if it is to narrowly related to the existing. Sometimes it is necessary to create such pages in order to bolster the information architecture of the website as whole. Another unintentional spam is seen on eCommerce sites in case of product descriptions where remarkably similar description are used in case of items separated by dimensions or price. 

Large portals are subject to repeat content which inadvertently creeps in especially in case where other writers dabble or have written in part. It is a mind boggling exercise which will lead to fatigue if scrutiny is made to extricate such malicious impact and most webmasters ignore if the fee paid is less and hence the time accorded or reasonable traffic is in place. But these site sooner or later will be beaten hollow by the peer on SERPs.     

Earlier a large number of pages where created to attract attention to closely related search terms. This is spam and making them landing pages will not achieve any authority for the website. A unique write up using semantics will automatically focus on diverse  search terms. Those out of purview will not be closely related hence a new page can be created as sub division of the same topic without any fear of losing authority if not penal action. Topics or sub topics can be repeated on new pages in order to elaborate information but the phrase used as introductory on a parent page should not be used.        

Search Engine Optimization Ethos    

Search engine should avoid penalty in the optimization framework rather they should discount authority if malicious intent is found. Imposing penalty is regressive and conservative unless until it is a case of a direct threat that viciously manipulates the algorithms. 

Website owners often fail to pay enough attention to on page contents because either they are not aware of ever changing dynamics of algorithms and the importance of on page content, or do not have enough budget to hire a seo writer which by all means come expensive. Search engine optimization is an art unlike its parent fold known as digital marketing and art costs money.

This is just an introduction to content spam more digging will be revelation in this series. Stay Hooked!

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

    

Future of (Content Wrapped) Link Building

Will the search engines index and rank sites using metrics other then links. There is a futuristic fear mongering among webmaster and seo fraternity. Every day there is an article posted on authoritarian sites regarding the importance of back links and how search engines take them into account. There is also a fear that the impact has been diluted in the algorithms...yet the importance. 

Even if the impact of backlinks becomes negligible building them will never come to a halt. The SE companies will never steep low to neglect them it will be a fatal mistake. They are valuable piece of information which are extremely helpful in imparting information about a page. Literary they are conversation pieces valuable since they tell so much about a web page. Even if the authority dries up in future algorithms search engines will keep on looking at these html tags connected to websites as described above. They are the back bone of the Internet information architecture and will remain so. 

Therefore it is unlikely that they will be obliterated totally from the scheme of things. The major fear among the engines is they can be easily manipulated. Well not after "nofollow" attribute which most of the platforms hinge on the links placed on their social media site.  The consternation amongst the consultants and webmasters should come to rest after Googles announcement that it will look into it and take a hint. Hence the links may not increase the authority score but yet deliver crucial information to the search engine for indexing and ranking. This is justified since the span of web page content is limited and the engines need external information for accuracy. The content wrapped links do this job for engines and the visitors thus fetch a powerful binary into the system. 

Search engines cannot neglect associated information since they have to produce answer to the users query - accurate and informative. Visitor respect accurate answers but than they do appreciate additional information related to the query. Who does not. Switching over web pages is troublesome for users and more information through the content wrapped links and the page will always be welcome. 

Links also help increase the diversity of search terms related to a page since all terms cannot be included in a page content..and yet there are hundreds of search terms related and relevant. Although they can be used to manipulate algorithms most of the venues are already blocked. Thus the impact of directory, comments etc has been relegated to a back seat. Only exceptional cases are entertained by  the algos now.    

Why Create Link? 

We have already seen the benefit search engine wise of creating authoritative back links under editorial scrutiny. The above paragraphs also point out the benefit to the user. Internet is to a great extent about information and the content wrapped links play a crucial role. They also help saturate information or knowledge in the cyber space.     

Another great advantage to website owners is the potential of referrals.These are most sought after actions for link builders and thus lead generation is a big business search engines or not. Visual stories, articles, blogs, forums and directories to name few are good source of referral and most valued by owners of websites especially eCommerce portals.    

The cyber space is not limited to search engines alone for information, this super highway includes social media, videos, podcasts, emails, directories, classifieds and what not as information source thus the SERPs seem to be somewhat relegated but not totally. In fact SERPs are the major source of information and will remain so. Links whence spread across wide spectrum on social media and websites increase information availability and knowledge or information becomes easy to access. 

The click leads to conversion be they transactional, navigational, informational and what not. SO do not spam building or linking to low quality sites and repeating anchor text aggressively. The site will surely be penalised. Do not bother about "nofollow" or "dofollow" just create quality content on blogs, article sites etc and reap the benefits.                  

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

Reshaping Tour Operators Website

Tour Operators Websites Review

In earlier times not long back when the Internet had sprung up and online business seemed easy to earn lucre, most the tour operators' websites offered everything under the sky in India. When the search engine companies' algorithms were at a nascent stage everything worked. But as the algos advanced they became more and more focused on this virtual information highway. 

Thus a bizarre board with mind-boggling destinations promoting a wide spectrum of travel and holiday options found low presence in the SERPs and practically no conversion. What actually worked was those placed in a niche, a well-defined spectrum of offers that actually extolled expertise and trust. This was in defiance of the norms like spaghetti where every destination and holiday type under the sky was on offer. This not only confused the algorithms but diluted the equity as well. A tour operator company offering everything helter-skelter did not express expertise and no trust. Those travel portals were more like a department store with large product lines on layers of shelves and in every nook and corner conforming to many segments and topics, a virtue must for department stores and malls but not for a website since they lacked a niche.            

Search engines are not like which can comprehend a plate containing Chinese, Indian and Intercontinental, and exotic garnish. Success on SERPs is reserved for those conforming to a niche or excel in architecture that creates perfect silos. 

SE Progression

In the initial stage search engine reacted to each word, phrase, or keyword placed on the title and meta tags besides the content in the write-up with comprehensive formatting. This came to a stop whence manipulation came into the picture and the search engine began to furbish precise answers to the query. The search engines have to pick and choose diverse and vast metrics in order to comprehensibly judge a website and rank it on the SERPs accordingly keeping in mind the attributes offered by the peer.      

Tour Options & Seo

This is the story that tour operation website owners should understand and apply with the help of webmasters or SEO consultants. Creating a niche is more effective than offering wide-scale options...and this also assists in SEOs in effectively promoting the site. Promoting large travel portals and the packages would be time-consuming and expensive keeping in mind the time and labor required. This is easy but difficult to understand especially for portal owners seeking to widen their operation everywhere in order to maximize service and earn greater amounts.           

Focus on Niche

But I would not fail to repeat that a site focused on a niche appears more trustworthy as regards the company's focus. This portrays expertise that can be believed in the virtual World. Hence few tours focused on one topic with well-written package tours along with an introduction to the destination catered is the order of the day. You can add many options if your SEO consultant is excellent at creating silos as well as creating a good architecture containing internal links. 

But

But nevertheless creating niche portals is a better option. This may increase investment and care but then you are not online just for charity, online business is rewarding in fact for entrepreneurs a road to enhanced success. The number of package tours should be limited with extensive details ad an anecdotal account if possible.   Add images and videos in the introduction containing descriptions of destinations and if required info-graphic. Services offered on tours places of stay, transportation, and degree of difficulty or hardship should also be mentioned along with facilities and paid services. It pays to link up the tour manager's profile and that of local guides. Also link to pages containing experiences of clients on previous tours with photographs and letters of appreciation etc.         

Creating An Optimum Site  

Thus if you are a wildlife tour operator creating a site each for birding and animal watching is more rewarding. Hence create a separate site for safari hotels associated with wildlife tourism. Though these are topic relevant but clubbing all of them in one portal dilutes focus, weakens authority, and enhances optimization inputs. Adding well-written content and optimized attributes in the shape of images and videos will increase conversions and reduce the bounce rate appreciably. 

For service-oriented websites accreditation are a must or I would say indispensable besides authentic testimonials and reviews on trusted websites. All external information and knowledge-based text should be strongly focused on the topic or niche.      

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About Author

Uday provides affordable search engine optimization or SEO Services and Content for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

Seo Audit: Keep Check of Bandwidth

Bandwidth is the maximum amount of data that can be transmitted from a website. For example, if the bandwidth is one then only one MB can be transmitted from the website. If you click on the website URL you will get a message that the bandwidth limit has been exceeded. In other words, it is the volume of traffic that can be sent over a connection in a measured time.

Bandwidth is usually calculated as megabits per second or Mbps. This aspect differs from speed and rather corresponds to the volume. It also differs from latency which usually is the time taken to download information. The question is how data actually gets downloaded in a fixed time and this factor is dependent upon the network speed, packet loss during the transmission, and many other factors that may hamper it.

For a single home computer bandwidth requirement may be less but if the whole family is using multiple devices like a smartphone, or laptop the number of computers than bandwidth requirement increases dramatically. hence if one resorts frequently to streaming, downloading, and gaming,  a greater amount of bandwidth may be required.            

For websites being optimized for greater traffic, the bandwidth need will increase according to the number of visitors using them. If for a long time if bandwidth remains fixed and there is a surge in traffic the invisibility of your site on SERPs will make it unpopular and will negatively impact your Seo campaign. As soon as you get the notice online that the bandwidth limit has been exceeded ask the hosting provider to increase the limit by another 25 to 30 Mbps and keep on increasing the limit till the website visibility of SERP is optimum. If the budget is low then increase the limit by 25 Mbps at a time. This will optimize the bandwidth usage and the client will not end up paying the extra charge.      

Hence while buying a hosting package always go in for higher attributes if heavy traffic and activities are assured. 

I come to an important optimization aspect if during the Seo Campaign the site ranks of terms that do not convert or do not solve the purpose then you are going to lose bandwidth hence always target well-researched terms.    

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About Author

Uday provides affordable search engine optimization or SEO Services and Content for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

  

Content Marketing: Does A Long List of Keywords For Seo Matter?

Contents & Algorithms

Constantly evolving and at times faltering, algorithms (algos) for ranking, indexing and providing answers on SERPs are at the center of search engine optimization. Also known as SEO, it is indispensable part of  Digital Marketing. Webmasters or Seo consultants are always on their toes to keep abreast of changes made by search engines to their algos some of which are subtly disclosed while many need smart exercise to decipher. 

Metrics involved in ranking and indexing are never disclosed. Following the guidelines - often elaborated - regarding optimizing a website is not an option rather it is a must. But we know that internal and external links and contents matter. Contents on website are as important as those associated with the links during off page promotion. This is what marketing focus is on at present. 

Content on a website is most important, and they should be well written, properly formatted, informative and unique. Remember the write up is to provide an answer to a users query. They are certainly not to test the readers attention span and entertain without purpose. If you are providing the most suited answer to the users query than for that term you will rank without much efforts. If a lot many sites are doing the same than metrics come into play. 

Generally very long write ups are a turn off until unless they are expanding the relevance or adding to related information. Attributes like videos, images and graphics add to increase the readers interest hence the attention span. This could also reduce the bounce rate. 

"If you use keywords properly you can answer the query in a short passage. Thus if you wish to focus a page on few more terms write short passages on a page...relevant to each other and the main topic of the page."    

Keywords

Though we always emphasize on inclusion of keywords they are not necessary if the writing is apt. But inadvertently keywords creep in. If they are in limits of natural expression it works wonders but if you saturate and repeat them in the write up excessively your page could be penalized or ignored?  

But is is a good exercise to find search terms that elaborate the topic on a web page. They could be included on the title and tags naturally. They are useful whence you wish to state what the page is all about in the title and tags. This applies to the anchor text as well in the external and interlinks. 

Remember naturally obtained links are most powerful, full of juice and effective in placing the site on the top whence searched using relevant terms. This is possible if the visitors find your site very useful.   

For page contents semantic indexing is more important since it informs the search engines as well as the visitors about the search intent i.e is what the page means. Natural inclusion of related phrases or words describing the topic is very important hence you should be writing for the reader and not for search engines.          

When you are shaping a campaign for optimization the first step is keyword analysis and research. This comes about first by understanding the topic regarding its focus. Since a topic may be subdivided into many related matters it is a must to sit down with the client and find out the exact topic for each page. 

This is if the contents have not been written and the project is on a white board stage. If they are already on board then you should straightaway start with analysis and research. This will help you give a closer feel of the topic and what is being talked about. 

Why are we talking about contents in relation with accumulating keywords for  web page? 

Well both are strongly interrelated keywords, are more like a synopsis of content. In short/long phrase or even in single word they will help your visitor and search engines understand the topic. Seo is topic relevant without relevancy in content marketing your campaign will fail.      

Actually if you are creating a list of keywords than you should discover those strictly relevant to the contents initially. Unlike earlier times you could us a tool and amass a long list of high traffic terms for your campaign.This would not work anymore. 

Response to first page keyword placement for a website is strictly dependent upon the write up. Both should be semantically related. If you do not understand this you will be wasting your time on promoting terms which are not closely related to the write up but appear to be related anyway. Hence you should focus on very strongly related words and phrases which not only respond well to your Seo campaign but also clear the intent. Hence initial exercise should land you with closely matching terms with a higher or lesser degree of competition on SERPs. 

(Read article on Google Bombing to understand why distantly related terms may not work anymore.)

Thus apt content writing becomes important whence you focus on chosen terms. Go though your page well or repeatedly in order to list keywords you can rank on quickly. More distantly related terms should be worked on gradually as the campaign proceeds. Thus simply put accumulating terms for targeting a web page is a gradual process and not one day exercise. As you visit competitor pages, score the SERPS on topic and visit many social media platforms the picture of you own web page will come sharply on focus and help you avoid unproductive terms.  

If you wish to increase the range of responsive terms you have to look at the page and additional write up may be required. If the addition is relevant search engines too would look favorably at your page/website.         

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Uday teaches Internet Marketing in Jabalpur
He provides website contents in English
He provides Internet Marketing Service 
Contact: pateluday90@hotmail.com
9755089323

Website Promotion Content Interplay & Importance

Website Promotion - SEO - Digital Marketing 

Without website promotion you will not get business from the Internet. Without content your site will not be ranking high enough on browsers or search engine SERPs you will not get business. This applies to professionals as well who are seeking response from the Net to increase their services or business. You may be hosting a website for any purpose it may not solve your problem without high ranking and for that you require SEO or search engine optimization which is part of Digital Marketing.      

There is another option for you and that is Google Ads or any other PPC. Well if you can afford or it works for you well and good. But promotion is a long term solution which you can add along with PPC.  Not everyone can afford Advertisements hence there is no option without SEO Campaign. 

Ethical optimization practices will fine tune your website as far as coding, architecture and user friendliness is concerned. It will also help in updating or re-engineering your website contents.  

In this blog entry we are discussing contents or rather algorithm friendly contents. Without good  writing ability you cannot provide promotional services and they have to be written with the user in mind but should assist the search engines to  decipher it for indexing and ranking.  Most important aspect of your site is to be visible to relevant users, off topic visitor with no positive intent in mind will only end up using the bandwidth which can be a costly affair.   

Content is a comprehensive word in search terms, you will only rank on what you mention on the page unlike before. In earlier time you could rank on any term which your anchor text promoted. Not any more after incidence of Google bombing.  Hence before making a long list of terms to rank on make sure what your write up is speaking about. This is not a disadvantage since search has to be on topic and focused in order to  deliver. 

Remember there are lot of metrics that the bots use nowadays to index and rank. But contents and authoritative links are important. What importance the latter holds for ranking should not concern the webmaster since one major advantage of link building is getting referrals. Yes there should be a conjoint effort and include both ethical optimization and referrals. The latter helps you reach out to the customers or clients bypassing the search engines. In the current scene content should be focused on not only that meant for web pages, but also whence you are writing to create a link. If done well both efforts can lead to natural organic growth which the SEs prefer.  

If you write naturally than Semantic terms would flow in your write ups and this would help avoid infusion of search terms beyond reasoning. If a percentage of keyword is unnaturally high than you may be shown the door or the ranking for that term may plummet.  

Why Contents? 

Well contents are conversations more in use than attributes like videos, images or graphs. And this will remain. Users or visitors to a site seek answers to their query and that is best provided by contents followed by the other attributes mentioned above. Users seek quick answers to their query, and  optimization brings them the most relevant answers to their query via blog, website, videos, images, graphs and knowledge panels.    

Hence pay attention to what has been penned during the SEO Audit, wean out duplicate or repeat information, copied write up and come up with what is most relevant to the user's query. 

Webmasters

As webmaster you will not be effective until unless you learn all aspect of writing for search engines and users the latter being the most important. Hence begin practicing now if you have not yet done so, practice daily till you achieve perfection. The contents will help in Digital Marketing whence you promote them on many social media sites. Learn to  write compulsive and catchy slogans or call for action sentences. Be versatile in search engine optimization technical and content wise.     

And while you are at it learn to format and plan user friendly "UX" web pages so that the readability also increase and so does goal conversions.  

Remember a website is an investment and it has to be boosted by regular promotion. Hire a professional if you cannot do it yourself without hesitation. Businesses seek all venues for opportunities and the Net is one one them. A big one with bright future.    

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

  

Seo For Small Business Owners

Seo or Search Engine Optimization

Seo is an exercise and part of digital marketing to come close to guidelines set by search engines for a good site worthy of high rank in the SERPs (Search Engine Result Pages) on relevant search terms. To this I will add a site that accords a good user experience. As a matter of fact the latter is of utmost importance for visibility on the Internet. The SEs have evolved methods to gauge metrics that confirm the user friendliness of the website. With constant evolution of algorithms and clubbing of associated technologies the ranking and indexing process is becoming highly evolved and complex.

Google 

At the present times Google leads in search technology and the company is striving hard to retain its share by evolving in right manner. The webmaster support crucial for success of SE is with this company presently. Hence most of the business owners should seek results for their website optimization on Google. 

User Experience or UX 

A good user experience comes around due to a number of attributes. These are good unique contents precisely delivering an answer or information to a query put forward by the user in the search box of the browser. Relevancy of the answer or information will remain the focal point of  search on the Internet and search engines companies strive to provide an answer or information closet to what the user is seeking. Hence content and related attributes like images, graphs, videos and the readability is matter of concern for small websites owners with limited resources.

Web Development

Most of the cheap web designers carry out a quick job for their clients without spending much resources and employing much skills. Well that is what comes whence you are not willing to pay. Besides contents the link architecture, mobile friendliness, formatting, download speed, and relevancy to the topic matters most. Add to this technology, quality and content of graphical charts, images and videos matter as well. 

So when your website is undergoing  design and development keep track of these factors. As a matter of fact search engine optimization begins at white board stage. A Seo consultant or expert should be able to guide you on making a good link architecture for your website being born as well as contents being shaped obviously writing contents may not a a cup of tea for every designer. Hence ask for good content writer who is an Seo or understands this aspect of web development.

Seo For Small Business

Remember search engine optimization is not only for big business but as much for professionals, small firms and companies. It is a compulsory exercise  to enhance visibility on SERPs and also important for getting referral through many websites where external linking has been done preferably with informative and unique contents. The promotional activities besides leading to a good site buildup will also garner organic links which is an imperative for good position on SERPs. This will bring a dead website live and active on the Net.

Digital Marketing is creating a reputation, branding and promoting the website on social media platforms. These are good for advertising yourself as a professionals or your company to popularize and generate business. But Digital Marketing is costly, as it is more comprehensive exercise. Hence owners with small budget should limit the campaign to website optimization only.              

The benefit of a successful campaign would be from the traffic that is generated by ranking high on relevant search terms. Another benefit will accrue from this campaign is the referral traffic but for this your consultant should  be a good writer or content creator as well. Thus you will generate good business online.           

Thus the small business should go for Seo Campaigns, and if possible the whole digital or Internet marketing campaign. It costs money but then results pay back. This is why your site is on the cyber space of WWW is it not?     

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Uday provides remote SEO and website contents in English. 

He teaches digital marketing in Jabalpur in summer holidays. 

Uday freelances as naturalist/birder in India. He loves to blog on SEO/Conservation and Travel.

Contact: pateluday90@hotmail.com

Mob: 09755089323

Of Organic Back Links - Content Creation & More

Organic Backlink are also known as Natural Links!

The natural back-linking occurs whence a website owner places the link of your website or blog on his own. This is external link for your property and apart from increasing your popularity it plays a role in increasing the domain authority or DA as well as enhances your ranking on SERPs on relevant search terms. 

Why would person link your website/blog to his or her own?  

This connect happens whence your website or blog is found useful for future reference, enhances or adds to the knowledge base of the linking property. There can be innumerable reasons for a site owner to link to yours. 

In simple terms a widget for example a calculator is added to a site requiring frequent calculations. Similarly websites are linked for utility or information they provide.  This is the most popular and easiest way of value addition.    

The external links in any form have a great potential to invite referrals and this could be a non organic way of getting a response from your websites. This connect may be natural as well as created but if the latter has undergone editorial scrutiny it holds immense value. But we do not know how search engines treat such links. 

Creating Links 

The presence on SERPs pays for you whence your property ranks on the first page on SERPs after that ranking things fizzle out as few visitors go that far down.    

But linking is essential not only  for the fight on the SERPs for relevant terms but also for web popularity or web saturation. A large placement of your site links will have the potential to draw referrals. The latter is also known as referral acquisition and not as result of ranking. The click can take place on a social media platform or from a link placed on article or on another website. 

Fear or Penalization & Referral Creation 

All website owners strive hard to fight  out on the SERP since there is always a potential to rank on less competitive long tail search terms. At the same time they do not wish to lose the referral potential. This is a paradox that webmasters face while enhancing web saturation for referrals.   

Hence potential for referrals has to be constantly enhanced but this has to be done the right way to avoid penalization. Spreading the links on contents on large number of quality article sites and on sites that offer users to create contents and link. Most of these sites have strict editorial scrutiny...for potential web saturation you post articles and create contents on "nofollow" sites. But here also spamming can be lethal since search engines do read and credit "nofollow" links as well nowadays. Most of the links on Social Media are "nofollow" but the exposure on this medium far out-ways the potential of a link or link juice as some writers call it.

Hence link building should also be within the rules just do not rush.

Directories, forum, blog comments are not worthy of the exercise anymore until unless you are dead sure of their authority and relevance regarding your site.  There are some good directories but only few. Best is to avoid this method of linking. Also use anchor text that a user would type to search your property use exact match terms with great care and bare minimum.

Contents The Greatest Pull 

Yes website contents are a major draw as far as natural linking is concerned. The onsite or off page contents like the UGC do matter. Writing unique, informative and easy to read contents will always attract organic connect and if this is enhanced by attributes like videos, widgets, info-graphics and images nothing like it. Good formatting will assist readers and your write up will look smart. 

Hence good content creation is not only for conversion it is also for attracting followers who link your website to theirs. Good content creation skill development is through practice and from reading tips and advice from experts. Hard work is the key remember! No short cut! 

In search engine optimization content creation will always play a major role though technicalities are important as well. Always check mobile friendliness, down loading speed and usability factors.  Another important factors is relevancy in SEO...promote sites on terms the contents justify else you will end up with ineffective and useless workload.     

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Uday provides remote SEO and website contents in English. He teaches digital marketing in Jabalpur in summer holidays. Uday freelances as naturalist/birder in India. He loves to blog on SEO/Conservation and Travel.
Contact: pateluday90@hotmail.com
Mob: 09755089323

Is SEO A Dark Matter in An Unfathomable Universe?

For Laymen SEO or Search Engine Optimization

This exercise simply helps your website or blog rank better on SERPs or Search Engine Result Pages which you get when you type a search term in the browser search box.

Better ranking means better response to your website and hence goal conversion - greater online business, enquiries, brand promotion, information dissemination or whatever.   

For Webmasters 

SEO is difficult, time consuming and needs perseverance to achieve results. But  in spite of all the literature, tips and advice, SE guidelines available on the Net, it is not everybody's cup of tea. Besides understanding how search engine index and rank a website including the plethora of metrics that they have recently inculcated into their algos things still do not work out for many. 

In competitive environment and rapidly changing algorithms experience or long term association pays but this does not mean that newbies will not be able to perform.  You need commitment and good guidance remember.  

I will tell you a little secret here!

You need to master content writing...gone are the days whence you could work on the directories and forums to get links and rank. No more does multiple article posting and spam blogs work.

I was  nearly hired to write blog entries without substance long time back, and that did work in those days - before Panda and Penguin came into picture. Somehow the hesitation on my countenance was palpable and I was fired before I could be hired and had to pay for the coffee as well. 

You need to write well as near to grammar as possible, and as anecdotal or informative as possible. You need not write like prize winning authors do, that is  a tall order. But You Should Strive!

As a writer you will be active on many platforms or sites do not be overawed by writers there with super success or be intimidated by stringent editors. Keep writing as best as you can. 

No Silver Pen in Hand!

Well from beginning, I was writing articles for free, and would publish them on sites which had some reckoning. This art refines itself in a scalable manner until unless you are born with a silver pen in the hand. 

So you write and write, which I am still doing, and develop into a better writer. This will reduce forays into directory submissions and forums...albeit relevant forum participation with etiquette is productive. But no spam works remember!

In SEO, writing better counts, and that is what fetches quality links. This will also help you manage blogs to provide links for referral to your clients and juice as webmasters prefer to call authoritative links.

As a side tip add attributes to your work like videos, infographics or images to make the content more appealing and interactive.

Regularly written quality blogs are essential for website promotion and they are also good enough for creating a reputation by espounding your art, services, profession, highlighting brands and companies. This is a platform where you can demonstrate unique products, niche skills and processes.

Why Not All This in Website? 

Well unlike websites, well maintained blogs are not static...if the websites are not regularly updated they remain static for long. Well this is why inter linking a blog to your website is important for it acts a mouthpiece with fresh contents pouring in. Keep in mind that it is topic relevant.

Content is King!    

That said and done content is the king. But then you have to learn to use content for users as well as the search engines preferably for the former. The search engines are less demanding and they understand write ups much better especially with semantic inputs. You need not add keywords in your write ups deliberately and not in wild profusion. Let them be natural.    

Another important step is to be relevant when you write on a website, blog or article. This is of utmost importance and by relevancy I am not just writing about topic I am referring to sub topics or niche that diversify a topic. And this is how you can direct your website to targeted keywords. And this where art comes in. Well! Understand this in depth to avoid the dark matter.

Search Engine Optimization Diversity

In current situation search engine optimization is not limited to quality link building anymore many other metrics have made inroads...all those that make user experience better and relevant to the query.

If you regularly use search console and analytics you will get a hint as to what other factors are dominant for better indexing and ranking of SERPs. Also you need to be active on Social Media to better your traffic.

Social Media or Digital Marketing participation is instrumental in getting good traffic through referral but this does help in ranking somewhat. If you are into Adwords nothing better for as you become a professional you would greater understanding of the search terms.

Technical SEO     

Do understand technical aspect of Seo and UX as well. Search engine optimization is complex so do not hesitate in taking help from other faculties.  The link architecture, user friendliness, speed, mobile friendliness, browser compatibility etc need to be looked into. Eventual aim of a portal or website is to deliver results or goal fulfillment it is not a showpiece as some companies like to project.

The Search 

Yes like a good library, search engines want to furnish the best answer to the visitors query. Would you like to waste time in a library where you search for hours to get the book you want or perhaps never get one at all. This applies to SEs they wish to present the best and most relevant. And Yes! In most efficient and appealing manner.    

If you understand what I am pointing to you will not be running after the dark matter in an unfathomable Universe!
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Uday provides SEO Service and Website Contents

He also teaches Internet Marketing in Jabalpur during Summer.

He loves to blog on many topics as a writer. 

Contact: pateluday90@hotmail.com

09755089323

Digital Marketing Using Visuals

Digital Marketing to promote a service, a brand or a company requires a well focused approach and clear cut strategy. Although you can devise a strategy and restrict yourself to one major platform... here we are talking about a comprehensive approach. 

Albeit SEO is part of digital marketing here we are not keeping it in the picture. Ranking and indexing is not the subject matter in this blog entry. Neither are we discussing CPC here. 

Visuals are one of the most effective medium in digital marketing this is fortified by contents in a different formats. By visuals we mean infographic and images, charts, drawings and sketches and also videos which are a combination of audio-visuals. 

The visuals as a matter of fact are a means of communication and messaging in a medium. They should not be cardboard cutouts of the product or a company logo like in case of a wall painting. On the digital platforms the visuals should deliver a message and information worthy of a brand or company.

In online marketing using visuals it is imperative to communicate. The conversation could be about a product, service, company or a brand. And this has to be done using a combination of visual and content in various short formats such as sayings, captions, two liner phrases etc. Even rhymes and riddles work. It is creativity that has to be at its best.

In case of videos the content is replaced by audio message and sometimes music. But for business purpose audio message is more effective. Hence marketing in social networking sites is most effective whence visuals are combined by effective content.   

Combination of media is also an effective strategy like pushing long form blog post with short custom designed visuals. But the long form blog post must carry information in anecdotal and engaging form since few read posts with more than a thousand words. In order to engage one needs to effectively use visuals. Yes in digital marketing strategy it is essential to make optimum use of visuals in order to get best results.

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Uday provides SEO Service and Website Contents

He also teaches Internet Marketing in Jabalpur during Summer.

He loves to blog on many topics as a writer. 

Contact: pateluday90@hotmail.com

09755089323

Content Marketing Going Digital

Content Marketing 

The interplay of words, phrases and quotes has become the buzz in content marketing. This creativity was earlier limited in website promotion on SERPs using SEO techniques, this has much expanded with the advent of digital platforms. 

Blogs, Social Networking Sites, Forums, UGC Sites all now promote websites using finely written, appealing and unique information rich contents. In the past for webmasters extensive write ups were indispensable and they have become a greater imperative now but with a difference. The stress is more on creativity. For instance the purpose may be to create a strong backlink, it may be to augur a brand reputation or conversion. Hence the sales funnel and graph have become as important as ranking. Simultaneously ranking factors have become diverse as well which the written words can influence. You can create captivating contents to minimize bounce rate but this can be achieved by adding attributes as well.  Now both go hand in hand changing the whole paradigm that affects ranking. In fact SEO has become more comprehensive but the written words still rule.     

Earlier contents were published on articles sites and blogs for winning on the SERPs. Now the interplay of words fortfies websites on many metrics that search engines use to index and rank. But just not this, contents in varied forms are used online on many platforms to promote brands and create a reputation besides SEO. 

It is not only articles any more, hence the collection of words as quotes, captions, phrases and logos all are part of digital marketing along with infographics, videos and images. The glib counts very much.  

In short it is content that drives the message through the attributes mentioned above...the better you are the greater is the result. 

New Content Creators

The writers are gearing up for creating diverse set of contents suitable on equally diverse social platforms. For example you will not impress with a wordy article on twitter, the two liners should deliver the desired message in order to grab attention, and hence create a repute for future conversions. 

The blogs should express authentic information, knowledge and deliver product description or professional inputs in anecdotal form. This to create a following and impress visitors online in a niche community that you have managed to assemble. Without hard labour conversions will not occur...you have to write for a purpose and really well. Now I hope the meaning on mind boggling becomes evident.    

It is important now to understand content creation from the search engine point of view as well as  understanding them for your readers. The hardest part for newcomers is amalgamation of both the aspects during content creation.  This is essential for search engine optimization and digital marketing. 

Although SEO is part of digital marketing separation in write ups (here) imparts greater explanation. SEO can be delivered with minimal digital marketing as well as a stand alone entity. But integration is unavoidable. You have to be good in both.

Although technical aspect of optimization cannot be neglected, it still constitutes a small fraction of the campaign. Hence greater attention should be paid to developing the art of writing in various formats by newcomers...than the technical aspects which anyway can be executed by coders or programmer in the team. Same applies for responsive website and UX but you should know the basics.

You can develop ability and gain direction by participating on UGC platform and articles sites with editorial scrutiny and constantly gauge your performance. This is an uphill task but indispensable.   

Another important issue for digital marketer is understanding each and every platform in depth. Virtual mastery is required and this is time bound. How best to utilize a platform is essential step to win the digital game.   

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Uday provides SEO Service and Website Contents

He also teaches Internet Marketing in Jabalpur during Summer.

He loves to blog on many topics as a writer. 

Contact: pateluday90@hotmail.com

09755089323

Essentials : Internet Bussiness

Essentials 

• Website (Quality Web Design & Aesthetics & Quality & Optimised Website Contents)
• Blog      (Regular Anecdotal & Quality Contents & Attributes) 
• FaceBook Page
• LinkedIn Profile
• Twitter Account

Both together make a productive pair. A website is near static while a blog is the active arm of online presence. The website is the front a mouth piece and a brand insignia. A blog is the one that highlights skills, services and  offerings. It is refreshing, informative and continuous: past perfect, present perfect and future perfect.   

Website and Blog work in conjunction whether you are a company a brand, service anything. Remember the combination is magical for reputation building and conversion but basic rules apply.

• Informative Unique Website Contents
• UX Link Architecture 
• Relevant add to information attributes
• Regular Blog Updates
• Anecdotal Informative Blog Contents
• Topic Specialization for company/personal Blog
• Content Curation for Other Blogs
• Regular inputs Article links, Images and Videos on Social Networking Sites
• SEO or Search Engine Optimization
• Strong Digital Presence with Addition of Infographic and Company/Personal Videos
• Web Saturation 
• Link Building For Referral 
• Regular  Research and Analysis 

Yes! No cheap design! No cheap contents! The first step to online success or Internet Business.   

Regularize search engine optimization especially quality link building campaigns. Regularize digital marketing inputs. 

Landing page optimization UX, Attributes & Call For Action!

Club together PPC (Adwords) And Seo Exercise mandatory for big businesses. Why!

While PPC results can be instant Seo results are time bound but the rankings achieved will reduce PPC cost by no need to bid on terms where ranking has been achieved. 

Remember the web is quality driven and tough competition exists hence either you are a serious and committed player or you are not there at all. On the Internet!

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Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 

Uday Teaches Digital Marketing in his home town Jabalpur. 

Uday is also a freelance naturalist/birder and loves to blog on wildlife.

He can be contacted at : pateluday90@hotmail.com

Mobile: 9755089323