Internet Marketing Using Social Media

Well that's not it! 

Social Media is integral to a larger Digital or Internet Marketing Campaign. It is one of the component very much dependant upon the campaign you have designed as an online marketing strategy.   

SEO 

The campaign begins with search engine optimization of your client's website or blog. SEO is essential especially if you are aiming for an Adword Campaign or PPC. This exercise will make your property rank high on many keywords. The presence on SERPs is relatively cheap, and you can eliminate the ranking terms from the costly PPC campaign.  

Search engine optimization will trim your site to make fit and responsive which is an imperative in this era of smart phone. SEO will also lead to engineering of your contents, link architecture and URL naming which are attributes necessary for ranking high on the Internet. In short you will have quality landing pages with a strong ability to convert. 

For ranking purpose search engines now include diverse metrics some of which are as a result of technical excellence of a site and the social signals that are being generated. Hence online reputation is a double edged sword facilitating optimization efforts and marketing as well.   

When you are promoting a company or marketing brands or services the main focus is generally on the website. The website is the owner's end point for conversion...the ultimate aim of all those interested in Online Marketing. 

Content Creation 

In rare instance the end point could be the FB page or a twitter handle or a linkedIn profile. But as I have mentioned above all netizens with commercial interest, for propaganda and awareness campaign have a website. 

One most important aspect for being live on Social Media is creating contents inform of articles, blog entries, info graphics and of course the ubiquitous video. Hence you should be good writer, videographer and designer albeit the last to can be obtained from professional managed services as well. 

Marketing Channels & Social Media    

Facbook: Twitter: LinkedIn: Instagram: Pinterest: Reddit: UGC........... 

You can fulfill your goal on one marketing channel using single platform. But this not advisable in this vast sea of humanity online your efforts will probably get lost.  Using multi-platforms to create contents and then publishing them on number of social networking media sites, bookmarking sites and niche online communities is absolutely necessary.

This means there has to be a constant reputation building on platforms you are using on the Internet. Simultaneously you should be fortifying your own blogs in order to prepare flatforms for authoritative link building as well as to create a reputation. Hence those who seek to use available platforms without fortifying their presence will end up as miserable failure.

Local SEO

Local presence is achieved by submitting details and location to native directories, classifieds and websites. Blog comments and presence on forums will also help in gaining traction online. In moderation these actvities will lead to higher rankings and web saturation. GoogleMyBussiness is a must inclusion for local ranking and social promotion.

Remember link building is advertising of shorts even the nofollow ones. Apart from increasing  the domain authority it is an excellent means of creating referrals.  

Internet Marketing demands consistency as well as being persistence to push your message widely in order to make your presence felt.  As I said earlier social signals count in ranking on SERPs as well as heighten your marketing online. It is worth getting all the likes, comments, conversations, messages and whatnot which signals your popularity on that medium and hence optimizes the associated site for ranking of SERPs as well as becoming more and more noticeable.   

Niche

Another option is to push your content to the targeted niche on social media but this cannot always be the case since Internet Marketeers themselves are not in any niche except that which relates to their profession. The client's niche will certainly differ as professionals earn their keep by working on diverse topics.      

Only the professionals, companies, experts and their likes can create a niche following using their own account. A doctor and can have a following related to his practice and a company can have a following related to its brand, products or services. But you as an SEO OR IM expert will be followed by people only interested in your services.  

Blogging

If you are good at blogging then you can maintain multiple blogs or use your client's blog if he or she has one. But if you have been writing and maintaining  multiple blogs on different topics and have done well you will be able to get good links and attention from the niche that follows you blog. Relevancy counts!

Blogging can be an excellent object of conversation and hence a promotional tool. It is at the forefront of reputation building online and an ideal platform to boast achievements, display products and features and the associated product related news.

Like videos and info-graphics it should be prominently linked to your relevant website and profile pages.

Diluted efforts or spam on the media can have disastrous consequences hence always stick to quality. 

PPC 

PPC is another means of marketing using a paid channel, it is usually big budget but can be effective.  Established business and start ups utilize this channel to highlight, create brand awareness and convert using well designed landing pages and well executed campaigns. 

Listening & Analyzing Insights

Social Media marketing is fine tuned using features meant for the appraisal of your efforts and analytics that state the direction a campaign is heading. Thus search console and Google analytics have become indispensable tools for marketeers on Net.

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Uday Provides Internet Marketing and SEO Services. He also provides contents for websites. 

He teaches Internet Marketing in Jabalpur.
He often freelances as a naturalist in India. 

Contact: 09755089323

pateluday90@hotmail.com