The natural back-linking occurs whence a website owner places the link of your website or blog on his own. This is external link for your property and apart from increasing your popularity it plays a role in increasing the domain authority or DA as well as enhances your ranking on SERPs on relevant search terms.
Why would person link your website/blog to his or her own?
This connect happens whence your website or blog is found useful for future reference, enhances or adds to the knowledge base of the linking property. There can be innumerable reasons for a site owner to link to yours.
In simple terms a widget for example a calculator is added to a site requiring frequent calculations. Similarly websites are linked for utility or information they provide. This is the most popular and easiest way of value addition.
The external links in any form have a great potential to invite referrals and this could be a non organic way of getting a response from your websites. This connect may be natural as well as created but if the latter has undergone editorial scrutiny it holds immense value. But we do not know how search engines treat such links.
Creating Links
The presence on SERPs pays for you whence your property ranks on the first page on SERPs after that ranking things fizzle out as few visitors go that far down.
But linking is essential not only for the fight on the SERPs for relevant terms but also for web popularity or web saturation. A large placement of your site links will have the potential to draw referrals. The latter is also known as referral acquisition and not as result of ranking. The click can take place on a social media platform or from a link placed on article or on another website.
Fear or Penalization & Referral Creation
All website owners strive hard to fight out on the SERP since there is always a potential to rank on less competitive long tail search terms. At the same time they do not wish to lose the referral potential. This is a paradox that webmasters face while enhancing web saturation for referrals.
Hence potential for referrals has to be constantly enhanced but this has to be done the right way to avoid penalization. Spreading the links on contents on large number of quality article sites and on sites that offer users to create contents and link. Most of these sites have strict editorial scrutiny...for potential web saturation you post articles and create contents on "nofollow" sites. But here also spamming can be lethal since search engines do read and credit "nofollow" links as well nowadays. Most of the links on Social Media are "nofollow" but the exposure on this medium far out-ways the potential of a link or link juice as some writers call it.
Hence link building should also be within the rules just do not rush.
Directories, forum, blog comments are not worthy of the exercise anymore until unless you are dead sure of their authority and relevance regarding your site. There are some good directories but only few. Best is to avoid this method of linking. Also use anchor text that a user would type to search your property use exact match terms with great care and bare minimum.
Contents The Greatest Pull
Yes website contents are a major draw as far as natural linking is concerned. The onsite or off page contents like the UGC do matter. Writing unique, informative and easy to read contents will always attract organic connect and if this is enhanced by attributes like videos, widgets, info-graphics and images nothing like it. Good formatting will assist readers and your write up will look smart.
Hence good content creation is not only for conversion it is also for attracting followers who link your website to theirs. Good content creation skill development is through practice and from reading tips and advice from experts. Hard work is the key remember! No short cut!
In search engine optimization content creation will always play a major role though technicalities are important as well. Always check mobile friendliness, down loading speed and usability factors. Another important factors is relevancy in SEO...promote sites on terms the contents justify else you will end up with ineffective and useless workload.
Hence potential for referrals has to be constantly enhanced but this has to be done the right way to avoid penalization. Spreading the links on contents on large number of quality article sites and on sites that offer users to create contents and link. Most of these sites have strict editorial scrutiny...for potential web saturation you post articles and create contents on "nofollow" sites. But here also spamming can be lethal since search engines do read and credit "nofollow" links as well nowadays. Most of the links on Social Media are "nofollow" but the exposure on this medium far out-ways the potential of a link or link juice as some writers call it.
Hence link building should also be within the rules just do not rush.
Directories, forum, blog comments are not worthy of the exercise anymore until unless you are dead sure of their authority and relevance regarding your site. There are some good directories but only few. Best is to avoid this method of linking. Also use anchor text that a user would type to search your property use exact match terms with great care and bare minimum.
Contents The Greatest Pull
Yes website contents are a major draw as far as natural linking is concerned. The onsite or off page contents like the UGC do matter. Writing unique, informative and easy to read contents will always attract organic connect and if this is enhanced by attributes like videos, widgets, info-graphics and images nothing like it. Good formatting will assist readers and your write up will look smart.
Hence good content creation is not only for conversion it is also for attracting followers who link your website to theirs. Good content creation skill development is through practice and from reading tips and advice from experts. Hard work is the key remember! No short cut!
In search engine optimization content creation will always play a major role though technicalities are important as well. Always check mobile friendliness, down loading speed and usability factors. Another important factors is relevancy in SEO...promote sites on terms the contents justify else you will end up with ineffective and useless workload.
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Uday provides remote SEO and website contents in English. He teaches digital marketing in Jabalpur in summer holidays. Uday freelances as naturalist/birder in India. He loves to blog on SEO/Conservation and Travel.
Contact: pateluday90@hotmail.com
Mob: 09755089323
Uday provides remote SEO and website contents in English. He teaches digital marketing in Jabalpur in summer holidays. Uday freelances as naturalist/birder in India. He loves to blog on SEO/Conservation and Travel.
Contact: pateluday90@hotmail.com
Mob: 09755089323
