While most of young seo entrants are busy with emerging terms and definition of digital marketing they do not realise that most of the terms refer to the same activity. But is sounds impressive does not it?
That's why I take back the students to basic. Back to basic and one activity that defines age old approach to search engine optimisation is web saturation. Remember SEO is part of digital marketing and important one at that. Web saturation is not just to maximise indexing of your pages it is also making use of the popularity of the web by constant engagement and link building. Hence popularity will arise if your website is widespread on Net at the right places.
Web saturation simply is to place the client's website link all over the place in linkable platforms. This is easier said than done. Earlier before the advent of Panda and Penguin etc throwing your link helter skelter just anywhere any instance a thousand times....it worked. To achieve this seo agencies employed hundreds of cheap link builders and let it go.
But now the situation has changed and if you are not careful whence throwing your link around you will be penalised. Remember all links carry contents, videos, infographics and images. If the assemblage is not pertaining to good quality you are doomed.
Link building today is an expert job done by content writer with deep understanding of SEO. And links are built on chosen platforms with high domain authority or editorial scrutiny. Search engines can make out cheap sites from authoritative ones. Good news is there are plenty of the latter.
Another good news is you can submit to directories and article sites as long as they conform to guidelines set by the search engines. This means no paddle pushing with cheap articles on cheap article sites and certainly no fooling around with cheap made for ads directories you have to be very discerning.
Hence explore authoritative platforms for publishing contents with link and constantly increase social engagements. Creating a reputation as professional seo or digital marketer is important hence regular engagements using content creation, social networking and bookmarking is a must. Blogging is essential as well create blogs and with regular inputs make them authoritative. Guest blogging carefully will also be fruitful.
All this means you should have the ability to write, if not then polish your writing by regular exercise. Web saturation would fetch best results in terms of domain authority, high quality link profile and referrals. Yes all links need not be "dofollow" the benefit of creating extensive links on "nofollow" links will fetch you lot of direct hits or referrals. You can create "nofollow" links on all platforms but make sure of the status. For most sites if you check the page code you will discover the status.
Note Google does not treat"nofollow" link with complete neglect now and does accord some value to them. Hence do not dare to spam. Yes! Search engine optimization is not by spamming it is by white hat methods.
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Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade.
Uday Teaches Digital Marketing in his home town Jabalpur.
Uday is also a freelance naturalist/birder and loves to blog on wildlife.
He can be contacted at : pateluday90@hotmail.com
Mobile: 9755089323
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