Tips for Putting Best SEO Techniques into Practice

 Understanding SEO & Traffic

When search engines came into the picture, the major challenge was to index and rank the phenomenally growing number of websites. Visitors search for information using the search column of the web browsers and expect the most suitable answer. Over 90% percent of the search market has been captured by the Google search company. It processes over 3.7 billion searches every day that amount to a whopping 1.2 trillion search annually. Search companies have become the biggest repository of information as people search websites, blogs, forums, Internet publishing sites, and social media.

Responsive websites that follow search engine guidelines rank higher on the SERPs and receive the greatest amount of traffic arising as a result of people searching on the web browsers. This can be best described as www ecosystem. Although search is free, it has generated ample opportunities for revenue generation for search companies and social media. Due to billions of searches made everyday visitors throng the World Wide Web. This allows search companies and social media to publish advertisements that generate revenue for them. Thus, in the www companies vie with each other to capture high-density traffic for various purposes. Site owners can also subscribe to a paid advertisement on Google, Bing, and Yahoo. They can also advertise on Youtube, Facebook, LinkedIn, and other social media sites.       

Likewise, website owners also seek high-density traffic for the response on the Internet. High traffic yields occur due to search engine optimization campaigns that consultants and agencies execute for clients. Although optimization is free it does cost money to hire a team of experts or an agency.

Search Engine Optimization Best Practices 

There are techniques and website development processes the SEO companies employ to increase ranking on the SERPs. Top listing on the SERPs on target keywords is one of the best practices to focus on the target audience.

Website Development & SEO

Top listing accrues for sites that are well-made and follow the search engine guidelines. The first step while making a website is that it should be topic relevant focused on one topic, and not create a state of confusion among the search engine algorithms.  Next website builders should keep in mind cross compatibility since there are many types of browsers and computer screens most important the site should easily download on mobile screens.

While the website is being developed user-friendliness (UX) should be kept in mind. This will reduce the bounce rate.  The content on the site should be unique, and relevant, and disseminate information as envisaged.  Spam and duplicate content are rejected by the search algorithms and your site will never rank among the top on competitive keywords. Meaningful content in tandem with intent is very important do not create content to fill it with words or do not create it for search engines. The website content should be solely for visitors but at the same time impart requisite information to search engine algorithms. 

The website should download fast on the screens and should be stable as defined by the web core vitals. This adds to the user experience. It should be hosted on secure and fast servers so that it downloads fast and is secure. Use the services of experts in hosting and programming to make your website functional and a top performer.  An SEO should comprise technical experts, content writers, and professional web developers. Teamwork is necessary for search engine optimization if you are not part of an agency you can align with freelancers for technical guidance.  

Regular site audits should be conducted to keep it in conformity with user experience. On-page, optimization is key to success on SERPs and owners should add proper elements like page title, description, keywords, alt text, etc. This helps the SEs index and rank sites appropriately.

Off Page Popularity   

The website should be popular on the www, and attract traffic by being unique and useful. The popularity and usefulness generate natural inbound links that the search engines appreciate. Link popularity arising from authoritative links is important as search engines value them to index and rank websites.  Keep in mind the external links pointing toward your website should be associated with relevant content from authoritative sources. 

 Social media signals make the site popular among online communities that subscribe to the targeted audience. Thus, social media participation is key to reputation building and creating trust among prospective customers or followers. We do not know if the search engines value social signals for ranking but anyway social media popularity is good for referral building and brand awareness.    

Remember SEO is a subset of digital marketing and compliments the campaign. Both depend upon content creation and distribution. Organic digital marketing should always be carried out with search engine optimization campaigns.

Out of 1.9 million websites, there are currently 600 million blogs on www. Blogging is another good means to create a reputation since the platforms are flexible and feature-rich. Blog popularity arises from consistency, relevancy, and uniqueness. All webmasters should be involved in blogging or use guest blogs for high traffic. Blogs are a good means of creating authoritative and relevant links but use them sparsely. Like your property, blogs should be topic specific and relevant.  

SEO is vital for business and costs much less than paid advertisement with better ROI. Website owners should hire professional SEO firms to rank high on search engines. Without SEO it is next to impossible to rank high on SERPs. 

Reshaping Tour Operators Website

Tour Operators Websites Review

In earlier times not long back when the Internet had sprung up and online business seemed easy to earn lucre, most the tour operators' websites offered everything under the sky in India. When the search engine companies' algorithms were at a nascent stage everything worked. But as the algos advanced they became more and more focused on this virtual information highway. 

Thus a bizarre board with mind-boggling destinations promoting a wide spectrum of travel and holiday options found low presence in the SERPs and practically no conversion. What actually worked was those placed in a niche, a well-defined spectrum of offers that actually extolled expertise and trust. This was in defiance of the norms like spaghetti where every destination and holiday type under the sky was on offer. This not only confused the algorithms but diluted the equity as well. A tour operator company offering everything helter-skelter did not express expertise and no trust. Those travel portals were more like a department store with large product lines on layers of shelves and in every nook and corner conforming to many segments and topics, a virtue must for department stores and malls but not for a website since they lacked a niche.            

Search engines are not like which can comprehend a plate containing Chinese, Indian and Intercontinental, and exotic garnish. Success on SERPs is reserved for those conforming to a niche or excel in architecture that creates perfect silos. 

SE Progression

In the initial stage search engine reacted to each word, phrase, or keyword placed on the title and meta tags besides the content in the write-up with comprehensive formatting. This came to a stop whence manipulation came into the picture and the search engine began to furbish precise answers to the query. The search engines have to pick and choose diverse and vast metrics in order to comprehensibly judge a website and rank it on the SERPs accordingly keeping in mind the attributes offered by the peer.      

Tour Options & Seo

This is the story that tour operation website owners should understand and apply with the help of webmasters or SEO consultants. Creating a niche is more effective than offering wide-scale options...and this also assists in SEOs in effectively promoting the site. Promoting large travel portals and the packages would be time-consuming and expensive keeping in mind the time and labor required. This is easy but difficult to understand especially for portal owners seeking to widen their operation everywhere in order to maximize service and earn greater amounts.           

Focus on Niche

But I would not fail to repeat that a site focused on a niche appears more trustworthy as regards the company's focus. This portrays expertise that can be believed in the virtual World. Hence few tours focused on one topic with well-written package tours along with an introduction to the destination catered is the order of the day. You can add many options if your SEO consultant is excellent at creating silos as well as creating a good architecture containing internal links. 

But

But nevertheless creating niche portals is a better option. This may increase investment and care but then you are not online just for charity, online business is rewarding in fact for entrepreneurs a road to enhanced success. The number of package tours should be limited with extensive details ad an anecdotal account if possible.   Add images and videos in the introduction containing descriptions of destinations and if required info-graphic. Services offered on tours places of stay, transportation, and degree of difficulty or hardship should also be mentioned along with facilities and paid services. It pays to link up the tour manager's profile and that of local guides. Also link to pages containing experiences of clients on previous tours with photographs and letters of appreciation etc.         

Creating An Optimum Site  

Thus if you are a wildlife tour operator creating a site each for birding and animal watching is more rewarding. Hence create a separate site for safari hotels associated with wildlife tourism. Though these are topic relevant but clubbing all of them in one portal dilutes focus, weakens authority, and enhances optimization inputs. Adding well-written content and optimized attributes in the shape of images and videos will increase conversions and reduce the bounce rate appreciably. 

For service-oriented websites accreditation are a must or I would say indispensable besides authentic testimonials and reviews on trusted websites. All external information and knowledge-based text should be strongly focused on the topic or niche.      

===================

About Author

Uday provides affordable search engine optimization or SEO Services and Content for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

Is SEO A Dark Matter in An Unfathomable Universe?

For Laymen SEO or Search Engine Optimization

This exercise simply helps your website or blog rank better on SERPs or Search Engine Result Pages which you get when you type a search term in the browser search box.

Better ranking means better response to your website and hence goal conversion - greater online business, enquiries, brand promotion, information dissemination or whatever.   

For Webmasters 

SEO is difficult, time consuming and needs perseverance to achieve results. But  in spite of all the literature, tips and advice, SE guidelines available on the Net, it is not everybody's cup of tea. Besides understanding how search engine index and rank a website including the plethora of metrics that they have recently inculcated into their algos things still do not work out for many. 

In competitive environment and rapidly changing algorithms experience or long term association pays but this does not mean that newbies will not be able to perform.  You need commitment and good guidance remember.  

I will tell you a little secret here!

You need to master content writing...gone are the days whence you could work on the directories and forums to get links and rank. No more does multiple article posting and spam blogs work.

I was  nearly hired to write blog entries without substance long time back, and that did work in those days - before Panda and Penguin came into picture. Somehow the hesitation on my countenance was palpable and I was fired before I could be hired and had to pay for the coffee as well. 

You need to write well as near to grammar as possible, and as anecdotal or informative as possible. You need not write like prize winning authors do, that is  a tall order. But You Should Strive!

As a writer you will be active on many platforms or sites do not be overawed by writers there with super success or be intimidated by stringent editors. Keep writing as best as you can. 

No Silver Pen in Hand!

Well from beginning, I was writing articles for free, and would publish them on sites which had some reckoning. This art refines itself in a scalable manner until unless you are born with a silver pen in the hand. 

So you write and write, which I am still doing, and develop into a better writer. This will reduce forays into directory submissions and forums...albeit relevant forum participation with etiquette is productive. But no spam works remember!

In SEO, writing better counts, and that is what fetches quality links. This will also help you manage blogs to provide links for referral to your clients and juice as webmasters prefer to call authoritative links.

As a side tip add attributes to your work like videos, infographics or images to make the content more appealing and interactive.

Regularly written quality blogs are essential for website promotion and they are also good enough for creating a reputation by espounding your art, services, profession, highlighting brands and companies. This is a platform where you can demonstrate unique products, niche skills and processes.

Why Not All This in Website? 

Well unlike websites, well maintained blogs are not static...if the websites are not regularly updated they remain static for long. Well this is why inter linking a blog to your website is important for it acts a mouthpiece with fresh contents pouring in. Keep in mind that it is topic relevant.

Content is King!    

That said and done content is the king. But then you have to learn to use content for users as well as the search engines preferably for the former. The search engines are less demanding and they understand write ups much better especially with semantic inputs. You need not add keywords in your write ups deliberately and not in wild profusion. Let them be natural.    

Another important step is to be relevant when you write on a website, blog or article. This is of utmost importance and by relevancy I am not just writing about topic I am referring to sub topics or niche that diversify a topic. And this is how you can direct your website to targeted keywords. And this where art comes in. Well! Understand this in depth to avoid the dark matter.

Search Engine Optimization Diversity

In current situation search engine optimization is not limited to quality link building anymore many other metrics have made inroads...all those that make user experience better and relevant to the query.

If you regularly use search console and analytics you will get a hint as to what other factors are dominant for better indexing and ranking of SERPs. Also you need to be active on Social Media to better your traffic.

Social Media or Digital Marketing participation is instrumental in getting good traffic through referral but this does help in ranking somewhat. If you are into Adwords nothing better for as you become a professional you would greater understanding of the search terms.

Technical SEO     

Do understand technical aspect of Seo and UX as well. Search engine optimization is complex so do not hesitate in taking help from other faculties.  The link architecture, user friendliness, speed, mobile friendliness, browser compatibility etc need to be looked into. Eventual aim of a portal or website is to deliver results or goal fulfillment it is not a showpiece as some companies like to project.

The Search 

Yes like a good library, search engines want to furnish the best answer to the visitors query. Would you like to waste time in a library where you search for hours to get the book you want or perhaps never get one at all. This applies to SEs they wish to present the best and most relevant. And Yes! In most efficient and appealing manner.    

If you understand what I am pointing to you will not be running after the dark matter in an unfathomable Universe!
==============================

Uday provides SEO Service and Website Contents

He also teaches Internet Marketing in Jabalpur during Summer.

He loves to blog on many topics as a writer. 

Contact: pateluday90@hotmail.com

09755089323

Essentials : Internet Bussiness

Essentials 

• Website (Quality Web Design & Aesthetics & Quality & Optimised Website Contents)
• Blog      (Regular Anecdotal & Quality Contents & Attributes) 
• FaceBook Page
• LinkedIn Profile
• Twitter Account

Both together make a productive pair. A website is near static while a blog is the active arm of online presence. The website is the front a mouth piece and a brand insignia. A blog is the one that highlights skills, services and  offerings. It is refreshing, informative and continuous: past perfect, present perfect and future perfect.   

Website and Blog work in conjunction whether you are a company a brand, service anything. Remember the combination is magical for reputation building and conversion but basic rules apply.

• Informative Unique Website Contents
• UX Link Architecture 
• Relevant add to information attributes
• Regular Blog Updates
• Anecdotal Informative Blog Contents
• Topic Specialization for company/personal Blog
• Content Curation for Other Blogs
• Regular inputs Article links, Images and Videos on Social Networking Sites
• SEO or Search Engine Optimization
• Strong Digital Presence with Addition of Infographic and Company/Personal Videos
• Web Saturation 
• Link Building For Referral 
• Regular  Research and Analysis 

Yes! No cheap design! No cheap contents! The first step to online success or Internet Business.   

Regularize search engine optimization especially quality link building campaigns. Regularize digital marketing inputs. 

Landing page optimization UX, Attributes & Call For Action!

Club together PPC (Adwords) And Seo Exercise mandatory for big businesses. Why!

While PPC results can be instant Seo results are time bound but the rankings achieved will reduce PPC cost by no need to bid on terms where ranking has been achieved. 

Remember the web is quality driven and tough competition exists hence either you are a serious and committed player or you are not there at all. On the Internet!

========================================================

Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 

Uday Teaches Digital Marketing in his home town Jabalpur. 

Uday is also a freelance naturalist/birder and loves to blog on wildlife.

He can be contacted at : pateluday90@hotmail.com

Mobile: 9755089323

Writing Quality Contents Online

For writing quality contents simplicity is a virtue that goes a long way. Make it simple. At the same time understand the meaning of words frequently used as well as less used. Understand the meaning of rare words which are not used often but can be helpful in negotiating a difficult twist whence writing on topics.   

Develop Your Own Dictionary

Increase and maintain a vast repertoire of meaningful phrases and complex words which help in explaining difficult aspects, emotions and complex situations with ease. You can make your own phrases but they should mean well and clear. 

Style Innovation

Innovation is the crux of quality writing, hence develop a unique style, a powerful vocabulary that generate emotive expressions. Be bold, do not hesitate to bring forth a style or views and news in your own terms. 

Quality writing means explaining the topic or announcing an event in a structured language. This is also applicable to writing novels where sentence structure separates professionals from the novice. 

Read  

You cannot write if you do not read. The ability to quickly grasp meaning of complex sentences in online writing can lead to developing your own abilities to bring forth the meaning of sentences by skillfully using words and phrases. Hence read blogs, articles and books by acclaimed authors who have authority on a topic. Do not waste time on fiction which is not much related to writing quality contents online. Read news articles, opinions and research material if the latter is required for an extensive write up on a subject. 

In case where knowledge and facts are concerned a capability of in depth research has to be developed. Searching online as well as off line is a must if you wish to get your facts right. Extensive research makes contents unique, which is one aspect which outdoes other competing ones. Always keep on reading on the subject of relevancy. But your bread and butter could arise from just any topic hence develop ability to grasp quickly unrelated topics that may often not interest you as a writer. 

Formatting & Grammar

The title, first sentence of paragraph should well explain what the write is all about. This is important to catch and fix the reader’s attention. Secondly the length of your article should not be discouraging or cause a reader’s fatigue. Hence formatting is an important attribute especially for websites.

In case of writing lengthy articles or even short ones clever formatting is crucial. Smart headings and short sentences all included in a paragraph makes it readable… and a catchy headline will attract readers.  

Your writing should be neatly divided with headings for search engines and visitors both. In case of search engines use one H1 tag that is usually the main headline, than use few H2 tags and as many H3 tags if required. This you would often do when writing for websites and large portals.    

Break paragraphs effectively each containing one module of information.

Make effective use of comma and full stop to clarify what you mean, a pause is like a thousand words. It can prevent a clash within a sentence and make each one clear this is especially applicable with case where simple and complex sentences are contained. Although write using simple sentences sometimes complex structure is unavoidable. Hence read about use of comma, full stop and semicolon. Any write up that makes sense is readable hence apart from creating structured write up do not be involved deep into grammar. And get confused!   

Generating Interest & Photos and Videos

If you are associated with a topic or an authority on one…you can generate lot of interest among professionals, amateurs and others alike. Making a write up interesting is your ability, and understanding the readers you attract is also important. If your write ups contain a surprise, an unknown fact, or describe an adventurous event often, you will certainly add more and more readers. 

Related, explanatory or interesting photos when added intermittently at right junctures can increase the readability of a write. Add an info graphic where comparison or figures have to be expressed. And also add a detailed or explanatory video limiting it to just one.    

Blog Writing

Blog writing can be a mix of fact and fiction; in fact all your blog writing should be anecdotal in nature. Here it is you who is behind the narration, if the writing is not anecdotal better create an article and name it so.  Frequent or daily happening is what the readers of a blog look for… keep this in mind. A doctor can write about interesting cases and a surgeon can write about unique operation he has done. There is no limit to topics especially on the Internet.  

In case of a travel blog add pictures to highlight destinations, photos of important places, public activities and interesting people you have come across. Write about small things for example a small pawn shop may be more interesting than a large departmental store. Same things apply to an eatery, small ones on street offering unique food may be more interesting than an upscale joint with standard plate.      

Like any write up success depends upon what interests readers. You should be able to gauge well. 

Blog writing usually has a minimum length of few paragraphs but the entries could be lengthy even beyond two thousand words. The limit arises whence the meaning is achieved and delivered fairly well. Do not go on to write gibberish.   

Using Semantics

Semantics are more helpful in case of humans in order to understand the relationship with the main topic. It is crucial in making the search engines to understand the topic. Rather than repeating the keyword again and again which may invite penalty from the search engines use related words. For example hotels, resort, accommodation, restaurant, room, cottage, tariff, service, amenities all point to a hotel. 

When you write naturally semantics naturally drop in so not much effort is required here. Remember always write naturally for the readers and do not try to insert keywords or phrases in order to impress the bots. 

Repeated Edits

Go through the write up before publication again and again in order to do away with typos and related errors. See that your sentences are delivering a perfect meaning and are truthful. For in writing honesty is the best policy. No fake news please!    

Practice Read and Write

Like in any field practice makes a man or a woman perfect. Keep on writing till your readers say that you have done a good job worth impressing an editor. Well! Continue to read and write to be successful on the Internet. There is no end!  

====================================

Uday provides optimized contents in English for websites. 

He provides Digital Marketing Services(SEO).

He teaches Digital Marketing in Jabalpur
Contact: pateluday90@hotmail.com

Mob: 09755089323  

Content is King! Make it Rule!

I am not going into the nitty gritty of grammar or structured narrative. What appeals sells! But still you cannot ignore the basic rules of writing whence you create content. Keep in mind readability and the user appeal when creating informative articles. Extensive long write ups are not often read completely.  But yes there is much more to it for creativity and innovation are the buzzwords for success and they apply here as well.  

But research and deep knowledge of the topic is a must for advertising content creation uses glib in which the copywriters working for Ad agencies excel. They are paid for it. The art of writing should not necessarily be frivolous it can be informative, revealing and descriptive. Also master the art of writing headings, subheadings and titles these are conversion and eye catching tools. They are essential for formating as well act as keywords for search engine optimization.      

As far as Internet Marketing is concerned content creation is absolutely essential. But you must remember that consistency in a campaign is very important. Constant publishing of content and regular sharing or book marking is required to reach potential web saturation. Topic relevance is an absolute must you have to stick to the topic. This can be seen in blog writing professional blog writer restrict blogs to the topic of their expertise. Hence create blog for a specific topic. Writing ability means able to pen down writeups on diverse topics for this a research methodology has to be followed.  

Content can be created on website, blog, user content creation sites, ebooks, article sites, forums and microblogging sites like twitter and facebook. You can publish articles in LinkedIn as well. Short piece of contents are directly pasted on social networking sites along with images, videos and graphics. 

Like I said earlier expand your creativity to reach a level whence it becomes appealing if you wish to be a success online. Writeups are not only for link building they are powerful explosive conversion tools besides they create awareness for brand building. 

It is important to create different write ups each time, this is what makes the task time consuming and onerous. Do not repeat the piece becomes boring and lack new information!

The old adage stands like eternal truth whence writing is concerned. Practice makes a man oops also a woman perfect. Practice a lot by constantly writing this is the best sharpening tool.  

=================

Uday Patel

Provides Internet Marketing Service(SEO). 

He provides optimised website contents in English.

He also conducts Internet Marketing Classes in Jabalpur. 

Contact: My Mail

Making Contents Appealing - Online

Your writing says all. Content can make or break a business online. Well read on if you wish to be a better content writer. 

Well usually, short, precise and anecdotal write-ups encourage users to read on completely. Users on Internet do not read long write ups until unless they are seeking detailed or extensive information. Whence there is information in question, detailed well researched and unique contents may be the order of the day.

Integrating Media – Visual Marketing & Branding

In the modern context on the Internet, interactive portals, websites and blogs make it possible to integrate images, videos and infographic. Let me tell you this is the best way of presenting contents to the users. You can also add quotes or anecdotes or call outs if suited to the write up. Inserting elements described here in between and logically will generate a pause which will engage reader to go on and captivate his attention.

Hence user generated content sites like hubpages make it possible to integrate media in the hubs or articles.      

This type of content creation is an ideal tool for visual marketing and highly successful in creating a brand appeal and awareness.

Engagement: Stick to the Topic.

Things do not end at integrating media, you have to be well focused on the topic and it’s specific. For example you are either writing on a resort or its accommodation or both. In first case, write about the resort comprehensively giving importance to accommodation part as well. In the second case, write extensively on accommodation after describing the resort briefly. Describe the rooms, amenities services, interiors, surroundings even the architecture and ambience that is generated. 

In case when you have to write on both aspects, the do write on both and the services offered, include out of the way offerings and other related information. Divide content in neat, readable paragraphs, add images and video. 

Accommodation 

You should have a way with words - use a good vocabulary. Tell a story or a powerful narrative that compels reader to go on. You can go through your article or blog entry or website content - again and again. 

Resort

Does it hook you?

      

You should be the best judge. Or ask a friend or an expert. The best is to judge from success on the Internet. 

How much time people spend on what you have published. Do you get repeat visitors? Are people attracted to your content and join your community or group etc. 

Pushing Your Business or Profession to Higher Level 

Does your writing increase your online reputation? It should. That is the aim of participating on social media. You should succeed on pushing your business or profession to a higher level. Your write up should be able to assimilate advertisements or website links naturally for your clients business.

    

*Keep in mind direct promotion or external linking may be discouraged by some publishers.

General Information

Impart unique and useful information in the content. This is an addition you should not neglect general information for the uninitiated. If you are targeting people who already know about the topic you can reduce general information that which is obvious. 

Gathering Information 

Let us understand one aspect of factual writing. You may be a good writer but then your expertise on many topics will be limited to what you have read about, or have experienced. This is natural. But your bread and butter as writer would rarely be basketful if you write on few topics.

So what do you do?

Well there is plenty of information available on the Internet and in the libraries.  You can further information by gathering it from experts, community members and yes from the clients, business owners or the professionals. If you are lucky you can experience the topic yourself but this is not always possible. On many instance the client will assist you in getting the requisite experience. May be he will treat you to a free lunch or a stay at his fabulous resort.

Thus if you have completed the full circle of information gathering as mentioned here, you will write accurately, and be ethical as well.          

Summary or an Introduction Line – Avoiding TLDR

(TLDR – Too Long Did Not Read)

This is what a sketch of a write up should be, a line or two, brief summary or even an image that tells the story. When I write extensive itineraries for package tour websites I usually mention destinations in breadcrumbs or one liners followed by an itinerary sketch.  

Be aware many visitors will skip an article or blog entry if they are not able to make out at first glance what it is all about. Even if you have done this formality add a suitable image wherever possible.

For Seo 

If you write well search terms will naturally creep in proper percentage. Do not add keywords unnaturally to gain on SERPs.

Uday Provides Seo/Internet Markting Services
Also teaches Internet Marketing
Jabalpur, India
pateluday90@hotmail.com
Mobile: 9755089323

Search Engine Optimization & Website Contents

The world of Seo or Search Engine Optimization is constantly changing. At present the SERPs are unstable as search engine try to perfect their indexing and ranking system. Much to the dismay of webmasters some criteria has been set which gives preference to brands, major chains and even websites that are not optimized at all or those with soddy contents.      

A constant evolution is taking place with regards to the algorithms responsible for placing websites and blogs on search engine result pages or SERPs. 

The SE companies are constantly involved in improving results that would convince visitor of their effectiveness in response to the query.  With the induction of Panda and Penguin most of the spammers have been ousted and optimization has become as tough task.   

Optimization is no longer limited to link building as it was earlier. A vast range of matrix have come into play with various degree of effects. Among the major influences, website contents and authoritative linking plays major roles. Both the elements are related - creating authoritative links requires excellent contents. 

Hence contents become supreme. This means one should have good, relevant and unique contents on websites. Writing for users is a prerequisite but some elements of seo should be present.  Many website owners skip due importance that should be accorded to contents. 

Writing is not only a skill but it is an art too. The first step in content creation is to create a link architecture which elaborates what topics would be present on the website. This begins right at the white board stage.          

The link architecture should be created in a top down manner with the priority pages on the top. While creating the topic list link naming should take place using keyword related to the topic. 

As always, the home page should be written first, it should comprise of summary of what the website is about. This is where tags, title, meta all come into picture. Hence write the contents such that they incorporate major search terms along with semantics. The contents should be neatly divided into readable paragraphs interspersed with relevant images which are properly optimized.     

As per old practice keep the targeted search terms in the first and last paragraph while including semantics within. The contents should be highly relevant and should justify the domain and the title. The domain should be based on related search terms but the ranking algorithms do not rate them as highly as they did before. So a company name or any other name is not a disadvantage...well to some extent.       

Whence writing make sure that there is no duplicity and violation of rights of  others. Hence do not copy contents....do not plagiarize.. and no scraping please this is copyright infringement and search engine are not kind to such write ups.   

Writing unique contents means digging deep using research. If you are writing about less searched topic, it would rank better on the SERPs. This simply means there is less competition, and hence less chance getting buried in a pile of redundant websites which have not been able to climb the ladder. 

So if you are writing about an economy hotel stick to it there is no need to describe a luxury of five star . property. You will be aiming to place your website on budget, cheap, economy hotels not luxury hotels mind you.   

Whence you write on internal pages see that each and every page offer unique but related information. If you find a page has similarity but you still need to keep it onsite then use the "rel=canonical" tag. 

Yes proper grammar and structure as good as they could be should be given top priority. These guidelines also apply for creating contents whence building authoritative links using article, blogs and news. Last but not the least saturate your web pages with good amount of write up optimum being two hundred and fifty words. If it is an eCommerce site  proper product description creates a winning portal.  

Content Creation for Websites & Seo

With dynamic changes in search engine algorithms it is becoming more and more difficult for average webmasters to rank websites. This is because rules have been tightened and are being implemented more stringently day by day. Link building without any authority or editorial scrutiny hardly works. The out bounds are important but not the way they were earlier. Third grade content will not work at all.  

Recently the Panda filter was incorporated into the algorithms by Google bringing all sites under the scanner. Albeit the search engines have set in preference regarding which sites do better on SERPs there is plenty of scope to fetch in organic traffic. (One such example of this preference is the favor accorded to major brands.)  

The algorithms are constantly evolving bringing about perplexing changes. This evolution is always challenging webmasters as to how to perform better on SERPs. One issue that has been fixed by Panda is that there is no scope now for loosely written content for creating an opportunity to link. Scammers had a field day till the rot was stemmed.  Many blogs and websites where thrown out giving greater opportunity for those with relevant and properly written unique content. 

Website & Off Page Contents

Unique content means that which explains best the offerings of the site yet stays out of the glut. Hence if your are writing about  your site which is on hotels you should be more descriptive using important and LSI search terms in the write up. Use words like, rooms, suite, cottages, bathroom, accommodation, tariff, service, amenities, facilities, ambiance etc.    

When we talk about Internet Marketing  greater emphasis is accorded to search engine optimization. For off page promotion content creation in terms of articles, blogs, videos become important. So does what is there on your website or portal. 

Though unnecessary information is discouraged it is imperative that the interface contains relevant content. Sites with thin content will not rank well until unless they cater to some very unique and rare search term. Hence the first criteria before taking on a new project is to evaluate the site content along with the link architecture, usability, usage of tags, internal linking etc.     

There are hundreds of articles on how contents should be written according to the new guidelines. Usage of excessive keyword is not advisable at all. Add relevant LSI terms or simply put be descriptive without repeating important phrases that define the topic.   Remember search terms are important since the indexing and ranking process depends much on them...logical isn't it. 

When I say avoid glut I mean do not venture into a topic which is already saturated rather spend your efforts on something rare or less popular. Well for survival webmasters cannot be choosy and they have to take on projects as they come.    

For websites and content marketing well researched effort will always pay. This means doing extensive keyword research using various tools available online. You must write naturally in a flow as the writer do. Dig out aspects which have been ignored by others. Provide complete information about the products, services, topics or what not. On many instances location should be added - use structured mark up where ever you can. 

This way you will accord enough information to search engines as well as make the contents an interesting read. The latter is a prerequisite. In case if you are not able to naturally incorporate search terms in your article, do not worry. The SEs are becoming more and more smarter these days to dig out the crux.    

Another suggestion that I wish to give out to content writers is to work on numerous platforms which have editorial scrutiny for contents thereon. If you can score better in such platforms you are bound to become a better writer.  

Without over doing divide the write up into relevant paragraphs decorate in limit with tags, headings, italics, etc. Add relevant highly optimized light weight pictures with proper alt tags.  

As this articles states contents have become very important. If you cannot write yourself then hire a content writer for website or promotional efforts. Internet Marketing is heavily dependent on the written word be assured.     

Common Search Engine Optimization Errors

As is mentioned in the previous blog entry duplicate contents lead to a big downfall on SERPs. A poor link architecture does as well. Your links should establish a perfect hierarchy with prime placement. Duplicate page titles not properly written or too short will also affect your rankings. 

Use the title tag to inform the visitors about the page content and the location. For location one should schema mark up.   Do not stuff keywords artificially and keep the length to 75 characters with space maximum. Your title should be effective in sending the right message and fetching an impression. 

Meta Descriptions though not very active in ranking are a must in all important pages. They should effectively add to the titles message and offer more details. Some add address and phone numbers to the tag as a portion is visible on the SERPs.  The description should be about 250 characters along with spaces. The message should be very clear regarding the offerings and hence compel the visitor to click.     

Write title & meta for all pages with right meaning and accurate description. This will also help whence Google exhibits sitelinks of your websites on the SERP. Add all meta element as relevant for example use index/follow or noindex/nofollow tag in all pages. 

Analytic code missing. You will not be able to gauge the performance of your site on SERPs and analyze for future action. Google analytic code is most popular it should be added in all pages before </body> tag. Keep checking for any errors that may creep in.       

Structured markup or rich snippets are required hence we will take this aspect separately.  The rich snippets carry ratings and reviews which can be effective as conversion tool for impressions. 

Do you forget to check for broken links and old unused codes? One should regularly check for these since in case of former site navigation is affected while the latter will slow down page download.   

Absence of site maps. Both html and XML site maps are needed. The former is for visitors and the latter is for search engines.         

Bounce Rate: Part II

The search methodology is in continuous state of evolution something more popularly referred as updates. These are algorithm changes that search companies regularly exercise. This is done in order to refine results on the SERP (Search Engine Result Page). Like a good library which keeps the best book in the front or visible range of the readers search engines too wish to show the best websites first.      

What is the best website is a matter or personal judgement hence those which are visited the most and read the most have a better chance of rankings. The search engines determine this using their programs and public/editorial  appraisal or vote (Back link). The SE cannot dig a site out of the blue hence both options are taken into consideration and the results are constantly being re-evaluated. 

The bounce rate is one of the indicator and a crucial one. All this is in response to the search query please remember. Hence there is a common sense approach to increase the visitors interest on your site. Something we do in our business restaurants, office, shops, malls etc.    

"In response to a search query" this is very important, it means your site should be extremely focused to your topic or sub topics. If you create a web site on Indian tea than your topics should be on tea, green tea, black tea, organic tea, Darjeeling tea, Assam tea, etc. Hence the content should elaborate tea and each type of tea which are sub topics. To decrease bounce rate a good website owner would desire unique contents on all pages, good graphics and links that point to related contents but not covered by your website. You can provide links to site with related content outside using "nofollow" or create pages placed lower down in the hierarchy but quite visible. The latter option is much better.    

The website promotion should concentrate on main and sub topics for inviting visitors that are seeking what you are offering. The temptation to increase traffic on search terms that are not well covered by your contents should be completely avoided. Ex. Do not optimize on Chinese tea if your website does not cover it. Chinese tea may be referred in your contents but elaborate description is not there. Hence visitors seeking Chinese Tea will not wait on your site and this will increase your bounce rate.

Not only contents all attributes of the website should be looked into. A bad architecture will surely turn the visitor away. Bad graphics , baudy color shceme, bad formatting are turn offs.     

By virtue of programs the site may come up on topics not completely covered by your website. But if you concentrate on focused the incidence would be less. Think how you can engage the visitor on site and also make him move to related pages - Contents, graphics, utility, further information, sound design, pleasing colors, friendly architecture etc.