Of Website Content
Content along with links especially on website are the most important element of cyber ecosystem. They are instrumental in reacting to search engine algorithms and provide crucial information (answer to query) to site visitors. In short write for the user...and further... bad contents will bring bad results and will be acknowledged as spam in quite a few instances.
This fact should be known to website owners who hire webmasters or agencies for promotion of their website or holistic digital marketing campaigns. Seo content writing differs from the regular stuff and SEs have blocked spam using high prevalence of keywords as a yardstick measuring goodness.
Thus malady afflicts those who pen website pages, blog posts and articles for search engines rather than the users. Boldly repeating contents on page or in another page in the website architecture is certainly not impressive and is boring. Search engines upon noticing the futility of repeat paragraph/page would downgrade the page...writing same thing in a subtly disguised manner would also harbor same action since the algorithms are being constantly enhanced to deal with dilution or spam. This would also lead to penalizing of internal pages linked with content with malicious intent. In case of doubt create a sub section under suitable heading or main link and add the new page there underneath. If repeated or similar content is present lower down the hierarchy it should be more acceptable?
Not only repeating in any form but also adding content not narrowly relevant to the topic can be seen as spam. this is done to increase website presence on far related topic. The link and content architecture of a website should be unique relevant and designed for the visitors.
Repeating kills creativity, for it is a mad rush to impress the search engine it thus drains energy to create a new vision using words that are clearly invigorating to the readers and explain things better. Yes people like flair in the pen provided it explains things in a lucid manner and is not abstract. Visitor need direct and simple answer to their query be it navigational, informative of transactional whatever the intent. The attention span of most visitors is limited and there is no time for unravelling intrigue or abstract.
More on Duplicate Contents
Creating New Pages
Whence you create a new page be careful even honest intention can be construed as malicious if it is to narrowly related to the existing. Sometimes it is necessary to create such pages in order to bolster the information architecture of the website as whole. Another unintentional spam is seen on eCommerce sites in case of product descriptions where remarkably similar description are used in case of items separated by dimensions or price.
Large portals are subject to repeat content which inadvertently creeps in especially in case where other writers dabble or have written in part. It is a mind boggling exercise which will lead to fatigue if scrutiny is made to extricate such malicious impact and most webmasters ignore if the fee paid is less and hence the time accorded or reasonable traffic is in place. But these site sooner or later will be beaten hollow by the peer on SERPs.
Earlier a large number of pages where created to attract attention to closely related search terms. This is spam and making them landing pages will not achieve any authority for the website. A unique write up using semantics will automatically focus on diverse search terms. Those out of purview will not be closely related hence a new page can be created as sub division of the same topic without any fear of losing authority if not penal action. Topics or sub topics can be repeated on new pages in order to elaborate information but the phrase used as introductory on a parent page should not be used.
Search Engine Optimization Ethos
Search engine should avoid penalty in the optimization framework rather they should discount authority if malicious intent is found. Imposing penalty is regressive and conservative unless until it is a case of a direct threat that viciously manipulates the algorithms.
Website owners often fail to pay enough attention to on page contents because either they are not aware of ever changing dynamics of algorithms and the importance of on page content, or do not have enough budget to hire a seo writer which by all means come expensive. Search engine optimization is an art unlike its parent fold known as digital marketing and art costs money.
This is just an introduction to content spam more digging will be revelation in this series. Stay Hooked!
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