User Experience
User experience is vital to search engines and it begins with response to the query. SE's seek apt answer to the user's query since that is what the visitor desires the most. But there is much more to it as the search engines have begin to realize and so have the webmasters or seo.
Though visitors seek answers on the web they usually have a short attention span. This means delivery becomes as important as the accuracy of the answer. No one wishes to wait for eternity for website to download or image to appear or video to play. All this has to be in a rapid succession of few milliseconds else your website will experience a high bounce rate and drop down from rankings.
Also known as ranking metrics search engines measure the performance of the website along with content to place it higher on the SERPS. These performance gradients are vital for online success and the ones that matter the most are termed as core web vitals. These comprise of important elements on site and the performance. These performance attributes can be measured using tools and Google Search Console.
In simply terms contents and attributes that add to content matter the most. Delivery now becomes as important. This is the new facet of search engine optimization and those webmasters sticking to link building and on site basics have to understand site performance and how to tune it for the better. This also means that technical seo is being integrated at a fast pace and calls for team work a collaboration between, content writers, content and technical webmasters and coders. A combined delivery can yield better results in the future as newer metrics are inculcated.
Some basics that we all understand are:
Fast Website
Mobile Friendliness
Unique Content
But core web vitals move a shade deeper and look into micro performance yardsticks better. There is an inclination amongst site owners and webmasters to keep a matters small this as we say in Hindi "Chalta Hai" is not going to work.
The core web vitals become extremely important as the website or portal becomes larger. They are easily manageable in case of small websites using the Seo skills and technical help from the web designers associated with the property.
Introduction to Core Web Vitals & Seo
John Mueller
First of the CWV mentioned here is regards to loading.
LCP or Largest Content Paintful (Loading)
For best performance LCP should occur withing 2.5 sec as soon as the page starts loading. This means how quickly the web attributes load and are visible to the users. This primarily refers to content on page but also to videos, images and infographic the quicker they load the better. This would also reduce bounce rate as measured by Google and other search engines.
Unlike the previous speed index or first content paintful LCP looks at the largest and perhaps the heaviest element on the page and measures how fast it is downloaded.
FID or First Input Delay (Interactivity)
Deals with interactivity that means all action buttons, links and script activators should respond instantly. Unresponsive pages are found as disgusting to users who will abandon the forever perhaps. Links not working is one such example. The first interaction is like a first impression and hence very important. The speed of downloading (FCP) and design aesthetics arr important as first impression but interactivity is like the last nail in the coffin.
The time taken during the processing of interactive element and event handler should be in less than 100 milliseconds. Complete failure means abject frustration and you not what that means. This can happen due to faulty coding or something like a large Java Script that keeps the browser busy neglecting all other tasks. In this case the browser thread fails to activate the event listener. Only the delay in event processing is taken into account here and the the time taken to complete the process.
CLS or Cumulative Layout Shift (Stability)
Definitely you would wish to come across a site with unstable shifting elements. Good user experience accrues whence a site maintains a CLS of less than 0.1. Anything that moves suddenly just when you are going through the page or interacting leads to lot of disappointment if that happens time and again to leave the site. Hence the CLS score should be less than 0.1 for good experience.
When a visible element changes its position from one rendered frame to next it is known as a layout shift.
For More Reading Core Web Vitals
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