How to Connect with Your Target Audience?

When you are into online marketing many strategies work. If your objective is to convert the target audience to a goal whether it is sales, subscription, or awareness you need professional help.

There are various techniques or strategies you can adopt and these are within the purview of digital marketing. The technique comprises many subsets:

SEO

SMM

Content Marketing

SEM

Email Marketing

Google Ads  

SEO is search engine optimization it is the best way to rank high on SERPs and get organic ranking Websites that rank high on search engine result pages to get the best response. The aim is to rank high on SERPs using many SEO techniques that help in ranking on several relevant keywords.

SMM is marketing using influencers that excel in a particular topic. This working with influencers is called influencer marketing and they push your product and services on social media and via blogging and they bring promising leads and traffic to the site. This is a paid collaboration and depends on what the influencer charges for pushing products and services.

Content Marketing is creating relevant content and then distributing it on several platforms. The platform is usually social media sites and video sites. This is a long campaign and the aim is to engage or attract the target audience to create brand affinity or highlight professionalism in services and convert the target audience to the intended goal.

SEM (Search Engine Marketing) is paid marketing using social media platforms social media have their mechanism to advertise on their feed and associated site. This is based on cost when using a number of their advertisement formats. Advertisers can create a target audience profile using an objective and then convert the leads that are generated. Most social media sites let you create a text or an image ad with an attractive title and description. Though this form of an advertisement on social media feeds costs the results can be fantastic if optimized well.

Google Ads or PPC is simply pay-per-click though there are other options. Google ads have varied formats, and the charges are based on the formats. You can choose any format that suits your product and services and get results on the SERPs and Google Partner Sites.    

Email Marketing is simply sending emails to the target audience with messages, newsletters, and value letters. Though CTR in email marketing is low yet if the conversation is right it works. Email marketing is best for remarketing to people who have already shown interest in your product or services.

This is how digital or online marketing works. Normally the campaigns are organized by digital marketing companies you and do it yourself. But for DIY you need experience and the requisite know-how.    

Why Organic Digital Marketing?

 Digital Marketing is the buzzword everywhere. It is ruling over businesses as they decide to go online to promote their brand, services, or products. The usage of the electronic medium makes it to be known as digital marketing. But there are many other words for it, the two most popular are “online marketing” and “Internet marketing”.

Though local SEO is the answer for businesses looking for customers within the city confines. They have to go for full-scale SEO for ranking over the SERPs on primary search terms but anyway,  SEO  is part or a subset of digital marketing. For large-scale marketing, the best answer is Content marketing which is part of Internet Marketing.

Content marketing is the creation of articles, blog posts, graphics, usage of photos, and infographics. The process also involves the use of videos and gated content. Write-ups may include gated content like reviews, testimonials, annual reports, and performance reports.  Gated content is used during the last phase of the marketing to convert, encourage to take action or whatever may be the reason.

Organic Digital Marketing is Essential  

If you wish to advertise on the Internet in social media then organic online marketing is a must. This is the best exercise for brand promotion, promoting professional services or products. This form of marketing is free and involves experience, expertise, and skills. You can learn it yourself by joining classes or from online tutorials. But the job is best entrusted to a professional company that has been involved in campaigns for a considerable time.

A lot of experience is a must for online marketing that comes with time. This type of work stretches for a long time and effectively attracts the target audience, and engages them considerably hence your brand or product is highlighted creating trust and affinity. This is necessary for reputation building for professional services and selling the products.

Ungated content should be used to attract and engage the target audience. The social media platforms are to be used with care and expertise making sure of the target audience. Some of the popular social media sites with high visibility are:

• ·         LinkedIn
• ·         Facebook
• ·         Pinterest
• ·         Instagram
• ·         Twitter
• ·         YouTube

Blogs and articles should be created for content distribution on social media. Email message campaigns should be extensively used. I stress again please hire a top level marketing agency for online marketing. They can deliver the best results. Please negotiated before hiring.  

  

            

Avoiding Duplicate Content In Web Pages and Promotional Matters

 There was a time, whence search engine algorithms were in their infancy and were not capable of making out plagiarism. Duplicacy was tolerated to a large extent and websites and content flourished. This was not to be for long as the algorithms were evolving and inducting  filters and mechanisms to oust trash or spam

The effort behind filters like Panda and Penguin was to make out spam and duplicate content. These pages, off-page content, and blogs were expelled from SERP or completely penalized.  This was starting off a new phase and the search engine wanted to put the best results forward.

Unique Content Wins

The first principle that applies to good creation is relevancy. Search engines rank pages that are relevant and do not mention unrelated multiple topics. Thus, visitors on the search engines were getting unique information and not the ones that were proliferating the web everywhere. The algorithms are being developed all the time, and we hear about this as updates that they mentioned in interviews and news reports. The updates have become the talk of the time and the search engine professional always keep a tab on them and try to make out their impact.

Nowadays, there are many tools like the Copyscape and Siteliners that help SEO professionals, content writers, and website and blog owners make out duplicacy.

Visitors on the web look for unique helpful content and spurn duplicates. Google has recently announced this feature and they will follow and value content that subscribes to the guidelines. Most of the spam content is therefore being penalized and websites are being ranked lower.

Writing Best for Visitors

Earlier content writers were not focused on competency, they were just filling their creations with words that conformed to long-form content. They were making efforts to impress the search engines to rank higher and gain more traffic. This is not at all welcome the metrics that algorithms employ to enable them to measure the popularity of the content among the website or blog visitors. This applies to social media writeups as well.

Readability is also an issue hence learn to format your pieces well. Excessive use of tags is not good, especially the H1 Tag. Use bold and italics sparingly and create neat relevant paragraphs. 

Word Count Does Not Matter

No, the word count does not matter anymore and those writers filling writeups with meaningless words are being shunned. Hence make efforts to add useful and helpful information and links. Keep in mind even similar information or writeup though not spam does not work for ranking or attracting visitor traffic. 

Come up with something unique that attracts repeat visitors and negates the bounce rate. Bounce rate is a search engine metric that enables them to make out how long the visitors stay on the page. If the bounce rate is high, the website's position on SERP will go down drastically, and if a lot of fluff is present, it may be penalized.  

Content is King

This is the truth. But it is good content that is the king. With words and phrases, it is not possible to reach goal conversion. This could be through videos, memes, graphics, and photographs. Your pages and blogs should be rich in all attractive elements and placed properly. 

With new rules and regulations coming into the picture website developers and ad agencies should pay special attention to uniqueness.  All campaigns, be they for digital marketing or advertising should follow guidelines. If they fail if the central piece of attraction is not unique and attractive. Remember, the points mentioned in this blog post and follow them for great success online.

Content Marketing on Digital Platforms in Global Marketplace

Content Creation Masala Magic

Marketing on digital platforms, and popular social media networking sites becomes highly evocative whence propelled by unique and interesting content.  Online marketplace creation is storytelling with the addition of information, thought, statistics, quotes, events and announcements, graphs, and whatnot. You can color the content whichever way you wish, but the ultimate goal is reader engagement, consideration, and certitude. If the masala magic fails to deliver, the result is a high bounce rate consequence which we all know very well.

"It's not the best content that wins. It's the best-promoted content that wins"

Content on Rocks

Well, content has been in existence throughout the rise of humanity. It is there since prehistoric times whence humans learned to paint, and carve on the walls of the caves and rocks. Prehistoric paintings and inscriptions in an indecipherable language that most people do not understand are engaging despite being a creation of a bygone era. The depictions on the rocks exemplify visual content that is good for recreation and riddle. For marketers, visual content is considered purposeful as it caters to the modern-day online marketing paradigm. Thus, content should inform, riddle, entertain and test the reader's imagination or intelligence for it to engage. People love to be challenged, don't they?

People are always inquisitive, and they land up from far and wide wherever petroglyphs and pictographs exist. When they go over the content on the rocks their belief in human tenacity and supremacy becomes real. This fact is a testimony to how unique and intriguing creations work. In the digital age parley, the rock paintings are a fine example of engagement, consideration, and certitude. 

Conviction leads to goal conversion an objective each marketer aims to achieve. Hidden behind the layers of fading herbal paint and inscription is a story that stirs people's imagination and makes them conjecture the events of the past. The rock paintings sell destinations and create a tourism sector making them an indispensable part of the industry worth preserving.  Thus, your creation should not expire or make headway for archives. If they are being ignored or not keeping in with the times repurpose them. Keep working to keep your pieces alive and robust they will pay a rich dividend.    

ATF Digital Marketing Agency Mumbai 

Content Creation

We cannot create rock paintings, but we can create content that encloses paintings in graphic form, modern-day text inscriptions, infographics, videos, and audio. These are the attributes of good content that solves people's problems emphatically for the marketing team and the target audience. The audience visits a platform for a purpose with a fixed intent in mind and this forms the crux of the campaign.

Hence intent becomes a powerful motivating force behind all creation. What the reader intends to gain from content is essential for success. Base your writeups properly such that they will cater to the target audience's intent.

There has to be consistency in the whole exercise we call content marketing. If there is a post on daily basis the marketing team will receive double engagement from the audience for the efforts made.

These posts have to be distributed over a large number of publishing platforms and popular social media sites. No stone should be left unturned to distribute your creation accompanied by the link to your website home page or the landing page. Deep-seated internal pages could also be linked to the posts for engaging visitors with relevant information and statistics. But remember when going in for the kill always highlight reputation and trust using blog posts, research papers or performance reports, reviews, and testimonials. Although the focus should be on the landing page for conversions in both the organic and paid media substantial work should have been carried out earlier on the target audience in focus on the digital platforms. Goal conversion is a long complex funnel comprising several steps before the finals.     

Types of Content that Impact Marketing on the Digital Front

Here is a list:

• ·         Memes
• ·         Social Media Platforms
• ·         Infographics
• ·         Videos
• ·         Podcasts
• ·         Blogs
• ·         Publishing Sites
• ·         Articles
• ·         Forums
• ·         Case Studies (Gated Content)
• ·         White Paper (Gated Content)
• ·         Long Form Content
• ·         Ebooks
• ·         Emails
• ·         UGC
• ·         How To Guides?
• ·         Guest Posts
• ·         News Publishing
• ·         Groups Posts Online
• ·         Slide Share

While gated content is part of the strategy, they do not provide any SEO benefits, but they are good for lead generation. Please note all gated content requires a demographic form to be filled out before reaching the content.  Thus white papers, research papers, and case studies fall in this category. They are important for goal conversion along with podcasts and webinars. The efforts behind them lie in creating a positive impact on products and services or brand building. They are like add-ons used after the target audience begins to consider the product or service being advertised on organic or paid media.   The campaigns should focus on retention, and not only on the acquisition of customers or subscribers online. Audience retention and retargeting of those with near misses should be consistently pursued in an effective marketing strategy.

Ultimate Marketing Solutions

A structured well-planned approach is required for content marketing in form of a strategy.  Almost 97% of digital marketers and agencies follow this strategy for brand promotion, customer acquisition, awareness, and sales. Not all digital platforms may be involved at a go, and the choice depends upon the skill sets and familiarity. As a matter of fact, the involvement of social media and blogs is more than enough if coupled with email marketing. SEO best practices should also be considered during the campaign. Over 87% of B2B marketers use emails as a productive means of promotion. 

Almost 80% of B2C marketers use social media, blogs, and newsletters the ratio is as follows

·         Social Media 94%

·         Blog Post/Short Articles 81%

·         Email Newsletters  71%

This form of marketing disseminates important information and is thus preferred by the users. It is persuasive in approach and very effective for goal conversion. While organic media does not require the commission to be paid to the Ad publishing and distribution companies. Organic media is a chosen method for content marketing by agencies all over the World. But the number of writers and social media experts required can be cost-impacting if the campaign is big.  Many mega corporations and mega brands prefer a mix of organic and paid media campaigns.

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Uday provides SEO services for digital marketing. He provides website content and content for authoritative links. He also works as SEO Content Writer for Digital Marketing Company ATF Mumbai on a remote WFH basis. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Content Marketing: Creating An Effective Strategy for Marketing Solutions

Why Content Marketing?

Visitors on WWW relate to content more than visuals albeit both are important promotional elements. Content is King may sound cliche but remember it is here to stay. 

“Content is king, but distribution is queen. And she wears the pants.” ~ Jonathan Perelman

In the case of online marketing, things need to move and hit the target. Content is king but it becomes effective when skillfully conceived and distributed as mentioned in the quote above.

According to a survey the preferred goal conversions according to respondents were: 

• Brand Awareness 45%
• Website Traffic 37%
• Lead Generation 36% 
• Increase in Sales 26%
• Customer Loyalty 23%

According to Statista 91% B2B and 86% of B2C marketers use this strategy worldwide to reach business associates, clients, and customers.

Successful Types & Formats

This is one of the best strategies, and a powerful method for brand promotion, creating awareness, enhancing sales, and achieving high traffic goals whatever the purpose may be. The strategy is based on promotional content as the title suggests but then the approach is complex and requires ingenuity, intuition, experience, and familiarity with diverse platforms on the World Wide Web. The write-ups could be long form, short form, or even tag lines, comments, messages, and tweets that draw attention and eventually end up creating awareness on a mass scale. 

The write-ups should carry all the nitty-gritty of writing and weave an emotional story to hook the visitors and indulge in constant engagement. The readers should be incited to know more, fall into the riddles, or become desperate to seek the final denouement. Depending upon the marketer's ingenuity anything works even thoughtful leadership expressions, carefully crafted influencer blogs, and authoritative articles - all work. It may be the tag lines or titles that attract but it is the crux that leads to the ultimate success. 

Content Marketer Inspiration & Team Effort  

As a content marketer one has to be on the alert even during the off time. Inspiration may dawn in a bathtub. Remember Archimedes!  An energized and motivated team deals with the diversity of paid and organic mediums since it is not possible to overcome the challenges singlehandedly. 

After a successful awareness campaign, the visitors often leave behind various social signals, especially on social media. A like, subscription, following, comment, or a mail of appreciation indicates that visitors are turning into prospective customers and are ripe for the next stage which is consideration. Usually, visitors that are not interested leave behind a bounce rate metric that is a warning to the creators to up their efforts enough to leave a deep impact on the readers.   

Goal Conversions: Creatives and Quality Contents   

Engaging attributes are a must for consideration however small they may be even in a terribly constricted space in terms of weight, dimensions, or characters. A trendy slogan, spectacular image or infographic a promotional video all work fine in order to hook the prospective customer in a post. 
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Attributes plus quality contents complement each other and are pummeled by CMS, dynamic websites, and anecdotal or informative blogs. There is no shortage of popular media it could be news sites, press releases, white paper publications, annual or quarterly company performance reports, and customer testimonials highlighting product experience and features. These are effective goal conversion tools when utilized as a final follow on the customer journey pathway.   

The objective could be attained on social media, by website visits, videos, or webinars all of which are good enough to engage prospective customers. Creativity plays a major role in empowering content that eventually strikes the target. 

Remember customer journey is rarely short and simple, it is a complex process, and conviction and final conversion can be time-consuming in the case of the major campaign the exercise becomes a team effort. These strategic efforts are applicable to both organic and paid media and should be well planned.  

Bottoms Up Approach

Once you have undergone the Content Creation process and ended up with a good blog post you need to sit down with an in-house editor, and SEO for a final review and editing and proofreading of the content before it is eventually published.  Immense importance has to be given to relevancy and intent when creating posts.     

In the first step during the review the following steps are involved:

• Relevance is Utmost Important 
• Check for Grammatical Errors 
• Check for Story Gaps
• Verify Facts 
• Wordsmithing
• Include SEO Elements
• Add Scannable Inputs 

In crafting killer content during the pre-publishing stage one needs to check the grammar to increase readability and engagement. Check for excessive use of passive voice, check for punctuation marks, etc.

Content Audit: Analytics & Reporting 

Analytics are provided by search engine companies and some social media platforms also provide insights and statistics on the performance of your posts.  Besides ranking, the statistics, and traffic, it is important to pay attention to the demographics and audience profiles. Keep a tap on where you are heading. Are you moving in the right direction to influence the target audience or going wayward?   

Story Gaps 

Check for story gaps and the flow, especially for time jumps. If you recall a TV series you will notice that the episode ends whence something is about to happen and the mystery remains unsolved. You are bound to watch the next episode out of intense curiosity. This is how the film companies keep their TRP high. By keeping us engaged in the serial one episode after another.   

We can follow the same strategy in our blog posts. Why Not?  Leave an answered but related question at the end of the post.

The blog posts should make the readers go for a related post or a post on the same topic with advance discussions. 

Get to Know Target Personae

Well, an effective content marketing strategy will begin with getting to know the Target Personae and the Objective. What do you wish to do? Whom do you target?  

Getting to know the brand, the company, and the products and services if you are a service provider is a must.  

Brand Promotion: Create Authencity & Connection & Touch Points

Content marketing strategy accords room for a wide spectrum of activities. When you create awareness and engage the audience with a great degree of consistency you are bound to create a connection with the brand and for that matter the services in another case. 

Constant endeavors create brand authenticity and connection with prospective customers, and it is a well-known fact that shoppers prefer to buy branded products that have found a space in their minds. As many as 59% of shoppers buy branded products that are known to them. 

Frequent encounters through well-formed content and visuals are vital touchpoints that make customers loyal and create an inclination to buy. Trust is an important factor and those prospects who are not convinced or do not relate to the brand are definitely going to move away. Remember brand identity must be well aligned with offerings 

Content Creation for Publishing

It is essential to create exhaustive keyword research for content creation. 

Content creation is based on defining the objectives and creating a campaign for the following. 

• Awareness 
• Consideration or Engagement  
• Goal Conversion

The purpose of content creation is to focus on creating awareness followed by the consistent engagement that will make the prospective customer consider possible goal conversion. 

SEO Content Creation 

Finalizing keywords used by prospective customers throughout their buyer journey is important hence the research precedes the other steps. It is important to understand keyword optimizing and semantic inclusions naturally. The basic principle of using terms in title/meta, headings, and subheadings of the posts should be followed. The body should not be overoptimized as it is written for the readers and not for search engines hence. keep the term saturation to 4 or 5 % strictly so that search engines do not label the posts as spam.      

Retargeting a Crucial Marketing Strategy 

Constant engagement creates trust, highlights products or services, and helps in retargeting, thanks to the visible appreciation signals that are added.  The third stage is creating content that highlights the brand or services such that the customer makes a purchase or subscribes to services as a client. 

Online community building is the key focus of social media networking sites. A large base of followers/subscribers relates to greater response and aids in the success of marketing campaigns. 

Marketers should be prepared to create diverse write-ups that cater to all the stages of marketing and resonates with the customer journey funnel. Be mindful of seasons, events, and occasions when purchasing level peaks. Depending upon the products and services the peak time may differ so be on the alert. 

Invaluable Data Acquisition 

The marketing campaigns should not focus only on goal conversion, since the engagements help in the acquisition of invaluable data based on the target personae.  Data acquisition is a collateral benefit that accrues due to constant interaction with interesting profiles that can help in achieving the goals in the future. Another benefit that accrues as you overcome the social media challenge is greater success in organic campaigns and less reliance on paid media. 

Multipronged Marketing Strategy: Taking the Platforms by Storm 

Since the arrival of social media, a number of stable platforms have emerged for marketers to test their ability to utilize them for promoting their campaigns using quality content and attributes. Social media is quick to judge promotional content, and this manifests as high traffic, a great number of followers,  engagement, and often conversions. 

There are a number of ways that social media manifests appreciation of the posts. The signals usually like, follows, comments, shares, and offers of friendship. Though not confirmed yet, that these signals aid in ranking high on SERPs or act as search engine optimization metrics, they are nevertheless a signal for the likelihood of a post going viral on the medium.   The viral impact though rare multiplies visibility by leaps and bounds. A post going viral is a rare phenomenon, and hence the efforts call for consistency in promotional activities online. 

All elements of online communication are included in the awareness campaign at the start.

• Email Marketing 
• SMS Marketing 
• Direct Calls 
• Networking of Social Media  

The most important part is networking on social media and online publication platforms. These are best for content publishing.  Content marketing strategy includes ungated content like blog posts, article publishing, press releases, and creating ebooks. The ungated contents including posts on social media and networking sites accord dual benefits besides the fruits of a winning piece they are best for authoritative link building a crucial part of SEO in digital marketing. 

Guest posting and outreach to relevant influencers besides enhancing traffic are good for lead generation and search engine optimization. 

For organic success there is no holds barred policy. Greater efforts are carried on for organic gains that come for free by the team involved. Paid media inclusion would depend on the budget and company policy.       

Some of the major publishing platforms are:

• Facebook
• Instagram
• Twitter
• LinkedIn
• Wizzley
• Hub Pages 
• Adobe 
• Medium 
• Wakelet
• Bebee
• Abilogic
• Sooperarticles
• Ezine Articles
• WP Blogs
• TypePad Blog
• Blogger  
• New Sites
• Reddit
• Quora

Each platform works fine if properly scaled by publishing informative relevant posts with visual attributes.  Publishers (Team) have to create authoritative and popular accounts in order to avail maximum gains. 

The platforms are good for SEO although some of them are nofollow they nevertheless help in creating referrals and add to authoritative factors that search engines value. 

Company websites and blogs add immense value to this holistic exercise. These two are factors very much in our control hence greater attention should be paid to them. 

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Uday provides a search engine optimization service for digital marketing. He provides website content and content for authoritative links. He also works as SEO Content Writer for digital companies on a remote WFH basis.

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

What is Content Marketing and SEO Link Building in The Digital Parley

Content Marketing What is it?

Creating content, in this case, it has to be SEO friendly, and user savvy is the first step in this type of marketing. The next step is to publish the write-up on Internet Platforms, Social Media, blogs, guest posting, outreach, online magazine, and all other places where you can place your perfectly written stories and articles. This is done keeping two purposes: brand promotion and market visibility, and the second is creating content wrapped links.  

*Pl note blog posting through good for a referral now is a "nofollow" creation.

Types of Contents

• Blog Posts
• Case Studies
• Stories 
• White Paper
• Articles
• Press Release
• E-Books

Central to creating content is keyword research. Understanding the topic and working on seed keywords should lead you to primary and long-term words and phrases that help index and rank on SERPs. In addition, this will help create pieces in the company focus revolving around the terms... without overindulgence, which will lead to spamming. 

Also, know your buyer or personae profile that should be your target audience since you cannot promote wildly a focused approach is a must for success. 

Publish content on your accounts and your blog creation, all relevant to your topic. 

Syndication 

This is requesting other sites to publish your content published on your site with a link back to you for an SEO Value. This is fraught with risks as the other site may not be as authoritative for your reputation, or it can leverage benefit at your cost. Hence always ask the syndicating site to place a "rel=canonical" and "noindex" meta in the link pointing to your write-up. These actions also ensure that the page is not duplicate and you are the original creator of the write-up.

Link Building for SEO

Your on-page and off-page contents should propel natural links for your site. For link building, third-party endorsement works much better; hence media, influencers, or bloggers should be included in the link building process. Use Outreach and PR to build links endorsed by third parties.

Best external or inbound links are wrapped with contents and other attributes added to the write like videos, images, and infographics. The contents should be highly relevant to the vertical, and if there is editorial scrutiny, it is for better.

Overall learn to create great write-ups!

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Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323      

Creating and Managing A Promotional Plan - Content Strategy

Creating a robust traffic is essential for a well written content. When building a promotional plan keep topic, target audience and the platforms that you use in mind. The essential are of utmost importance in content marketing, for SEO and Website Promotion aspects as well

Effective planning leads to customers - well known as creating leads and then to conversions eventually.  

Using Social Media & Internet Platforms 

Twitter - Short conversational and up to the point.

Instagram- Image driven and description in the caption space. 

LinkedIn - A professional approach

FaceBook - Timely Relevant & Entertaining

Internet Platforms like Adobe, Wizzley,  Ebooks, Article Sites - Usually short and long form contents descriptive and persuasive with an inbound link. 

Make sure of all the resources hence make a content audit as to what you have in hand ebooks, articles, blog posts etc. Identify what worked well before. Schedule your content post as per the optimal time for business to business and platform to platform posts. This is important for maximum exposure to your contents and that too to the right audience.   

Known when to post especially country wise, check for the time whence audience are most likely to be active and respond.   

Whence posting contents on a platform make sure it resonates with the type of audience present in that channel. There are many tools for keeping a tab on content promotion Trello for example works best to build a content calendar and keep track of promotions and so is Google calendar.  

Promoting Contents - Organically 

• Optimise Contents on Platforms 
• Landing Page Optimization 
• Build a Topic cluster & Sub Topics using Pillar Pages
• Focus on Featured Snippets  
• Create Backinks 
• Develop an Outreach Strategy 
• Create Quality and Informational Contents for Natural Linking
• Use Outreach
• Use Guest Blogging 
• Share articles in messaging apps
• Email Marketing - Segment Audience in Database 
• Promote Links in Email Signatures
• Post to Social Media with hashtags

Some good tools to find linking opportunities are ahref, Backlinko and Similarweb. 

Supplement your organic efforts with paid advertising.  

• Google Search Ads
• Google Display Ads
• Social Media Ads
• FaceBook Ads
• Twitter Ads
• LinkedIn Ads
• Youtube Ads
• Influencer Content Sharing on Paid Basis 
• Native Ads in Top Publications Negotiate with publications for less rates. 

For greater success in content marketing set goals and use analytics for right metrics to measure your performance. 

Content Performance Metrics

For a blog post visitor bounce rate and referrals will matter most. For videos time on page, impressions and sharing will be the key performance indicators, for webinars landing page conversion will be a top metric. Set SMART Goals (Specific, Measurable, Attainable, Relevant & Timely) to measure using key organic metrics. A SMART Goal could be to increase website traffic from one thousand visitors per month to say two thousand visitors.

Web Page traffic metrics are key indicators performances they are usually page views, bounce rate, sources and referrals. Use Hot Jar tool as heat map to discover how visitors react to your pages.   Hub Spot tracking links is good for tracking referrals. Start tracking your keyword performance and analysis using SemRush and ahrefs. 

For webpage metrics Google analytics and Hubspot can be ideal.  Then analysis social media metrics for content performance on FB, LinkedIn, Twitter etc.  Metrics like reach and impressions are vital for ascertaining a good performance. Likes, shares, video views, comments, reviews, click through rate (CTR) and retweets are important engagement metrics to keep a watch.  Analyse Email Marketing metric like the open rate and CTR and subscriber base numbers. Industry bench mark is 20:2 for successful campaign. Since these metrics can vary it is best to study and fix performance as per the competition and topic.  Finally, conversion metrics like conversion rate, lead generation and closer indicate the goal achievements or overall performance.

Paid Promotion Metrics 

Quality Score Is related to Ad quality by Google. This is for lower bidding rate but for better Ad placement. Use tracking Ad metric for ascertaining performance and quality score. Track CPC and CPM performance. The former is most important metric to track and low CPC means low perfroming Ad. Cost per acquisition (CPA) is meant to increase lead acquisition.  

Close Rate Ratio measures sucess and failure of the whole campaign.  This is purely return on investment. 

Use past content performance as bench mark. Without historical data look out at industry bench marks. Remember brand now companies or start-ups will have minimized targets or goals in the beginning years.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Featured Snippets or Rich Snippets

 Featured Snippets What Are They 

If you scroll to head section of any web page and get a glimpse of their page view you will most likely find a snippet comprising of meta data informing what the page is all about this is structured data but rich snippets are much more they are unique aspects of webpage content that end up answers question visitors to website seek and the answer is precise, consise and satisfatcory. . 

Often they rank above website ranking on top in Google Search such is the power of these new SEO  element applicable to organic search. The questions these pices of code address are usually who? where? why? how? what? and when? Using this tip you can address adding featured snippets in pages that are related to the string of ? mentioned here. The rich snippets show up in many terms typed by users as well as on high traffic topics or terms. They are taking a significant share of organic traffic especially in case of voice search.

Google prefers better informtion heirarchy and about 50 words limit in the snippets besides better formating using headers like H1, H2, etc.   

Types of Featured Snippets

1. List
2. Table
3. Paragarph - A box with text and image.  

How to Create Featured Snippets in webpage contents? 

How to create content that results as snippets. Create numbered lists or points or paragraphs that anser questions mentioned above. Any bit of useful information (quality content) about which the users can ask if structured well can be a snippet that will rank in SERPs.

Good content formatting and structured data  on web page can result in showing up as snippets in the SERPs. Remember structured data is a piece of coding using JSON -LD or other scripts approved by search engines like Yahoo, Bing, Ask and Google. These are also known as schema markup all practices are under an organization called Schema.org.    

Structured data is qunatitative and not qualitative. The information is structured more as name, address, geolocation, Unstructured data is qualitative and is semantic in nature and needs lot of processing andunderstanding using the indexing alogirthms. While structured data is in a fixed format the unstructured data comes in wide variety of formats and in order to extract insights lot of data mining and analytics tools are required  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323