Content Marketing on Digital Platforms in Global Marketplace

Content Creation Masala Magic

Marketing on digital platforms, and popular social media networking sites becomes highly evocative whence propelled by unique and interesting content.  Online marketplace creation is storytelling with the addition of information, thought, statistics, quotes, events and announcements, graphs, and whatnot. You can color the content whichever way you wish, but the ultimate goal is reader engagement, consideration, and certitude. If the masala magic fails to deliver, the result is a high bounce rate consequence which we all know very well.

"It's not the best content that wins. It's the best-promoted content that wins"

Content on Rocks

Well, content has been in existence throughout the rise of humanity. It is there since prehistoric times whence humans learned to paint, and carve on the walls of the caves and rocks. Prehistoric paintings and inscriptions in an indecipherable language that most people do not understand are engaging despite being a creation of a bygone era. The depictions on the rocks exemplify visual content that is good for recreation and riddle. For marketers, visual content is considered purposeful as it caters to the modern-day online marketing paradigm. Thus, content should inform, riddle, entertain and test the reader's imagination or intelligence for it to engage. People love to be challenged, don't they?

People are always inquisitive, and they land up from far and wide wherever petroglyphs and pictographs exist. When they go over the content on the rocks their belief in human tenacity and supremacy becomes real. This fact is a testimony to how unique and intriguing creations work. In the digital age parley, the rock paintings are a fine example of engagement, consideration, and certitude. 

Conviction leads to goal conversion an objective each marketer aims to achieve. Hidden behind the layers of fading herbal paint and inscription is a story that stirs people's imagination and makes them conjecture the events of the past. The rock paintings sell destinations and create a tourism sector making them an indispensable part of the industry worth preserving.  Thus, your creation should not expire or make headway for archives. If they are being ignored or not keeping in with the times repurpose them. Keep working to keep your pieces alive and robust they will pay a rich dividend.    

ATF Digital Marketing Agency Mumbai 

Content Creation

We cannot create rock paintings, but we can create content that encloses paintings in graphic form, modern-day text inscriptions, infographics, videos, and audio. These are the attributes of good content that solves people's problems emphatically for the marketing team and the target audience. The audience visits a platform for a purpose with a fixed intent in mind and this forms the crux of the campaign.

Hence intent becomes a powerful motivating force behind all creation. What the reader intends to gain from content is essential for success. Base your writeups properly such that they will cater to the target audience's intent.

There has to be consistency in the whole exercise we call content marketing. If there is a post on daily basis the marketing team will receive double engagement from the audience for the efforts made.

These posts have to be distributed over a large number of publishing platforms and popular social media sites. No stone should be left unturned to distribute your creation accompanied by the link to your website home page or the landing page. Deep-seated internal pages could also be linked to the posts for engaging visitors with relevant information and statistics. But remember when going in for the kill always highlight reputation and trust using blog posts, research papers or performance reports, reviews, and testimonials. Although the focus should be on the landing page for conversions in both the organic and paid media substantial work should have been carried out earlier on the target audience in focus on the digital platforms. Goal conversion is a long complex funnel comprising several steps before the finals.     

Types of Content that Impact Marketing on the Digital Front

Here is a list:

• ·         Memes
• ·         Social Media Platforms
• ·         Infographics
• ·         Videos
• ·         Podcasts
• ·         Blogs
• ·         Publishing Sites
• ·         Articles
• ·         Forums
• ·         Case Studies (Gated Content)
• ·         White Paper (Gated Content)
• ·         Long Form Content
• ·         Ebooks
• ·         Emails
• ·         UGC
• ·         How To Guides?
• ·         Guest Posts
• ·         News Publishing
• ·         Groups Posts Online
• ·         Slide Share

While gated content is part of the strategy, they do not provide any SEO benefits, but they are good for lead generation. Please note all gated content requires a demographic form to be filled out before reaching the content.  Thus white papers, research papers, and case studies fall in this category. They are important for goal conversion along with podcasts and webinars. The efforts behind them lie in creating a positive impact on products and services or brand building. They are like add-ons used after the target audience begins to consider the product or service being advertised on organic or paid media.   The campaigns should focus on retention, and not only on the acquisition of customers or subscribers online. Audience retention and retargeting of those with near misses should be consistently pursued in an effective marketing strategy.

Ultimate Marketing Solutions

A structured well-planned approach is required for content marketing in form of a strategy.  Almost 97% of digital marketers and agencies follow this strategy for brand promotion, customer acquisition, awareness, and sales. Not all digital platforms may be involved at a go, and the choice depends upon the skill sets and familiarity. As a matter of fact, the involvement of social media and blogs is more than enough if coupled with email marketing. SEO best practices should also be considered during the campaign. Over 87% of B2B marketers use emails as a productive means of promotion. 

Almost 80% of B2C marketers use social media, blogs, and newsletters the ratio is as follows

·         Social Media 94%

·         Blog Post/Short Articles 81%

·         Email Newsletters  71%

This form of marketing disseminates important information and is thus preferred by the users. It is persuasive in approach and very effective for goal conversion. While organic media does not require the commission to be paid to the Ad publishing and distribution companies. Organic media is a chosen method for content marketing by agencies all over the World. But the number of writers and social media experts required can be cost-impacting if the campaign is big.  Many mega corporations and mega brands prefer a mix of organic and paid media campaigns.

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Uday provides SEO services for digital marketing. He provides website content and content for authoritative links. He also works as SEO Content Writer for Digital Marketing Company ATF Mumbai on a remote WFH basis. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Social Media Advertisement: How To Choose A Platform?

Social Media What it is?

Also known as social media networking sites these have now become part and parcel of our daily lives. They are fast becoming popular for human networking, product promotion, and brand publicity. The reason behind the stupendous success is content creation in diverse forms on which they thrive. Content does not only provide information or knowledge they have become an ideal mechanism for online engagement and recreation. Success depends much upon creativity and innovation using tools and services provided by each social media company. 

Some of the platforms have accumulated subscribers or members in millions or, even over billion people making them strong contenders for online publicity.  All the social companies have created platforms for paid advertisement and offer various formats and bidding strategies for goal conversion as per the client's objectives.  

Why Paid Publicity on SM? 

They provide entertainment, recreation, and information to name a few attributes but the most important that should be mentioned without fail is forming a social or online community. Yes, most social media sites are excellent for networking and they bring people closer. Thus it has become possible to target a niche or personalized audience at a much lower cost and effort, as compared to the price charged by brick-and-mortar advertisement agencies. The reach provided by the Internet is unprecedented and it has created a globalized economy.   

All the above attributes boil down to one thing and that is gathering people on one platform. Media sites like Facebook have become an extension of our social lives with known people close friends and relatives meeting in one place. Events, birthdays, weddings, parties, and information sharing all come into our reckoning timely thanks to FB. 

Hence Social media platforms everything are creating online virtual communities of real people especially those who are related to or follow the niche.  

SM Advertising (SEM)

Advertising is Marketing, and in this case, it is online. Another coveted activity on social media platforms is working for publicity. The above-mentioned attributes make it financially feasible to showcase products and services to the audience and generate leads or business connections, make online sales and create brand awareness, and whatever the goal is.  

Hence all SM companies have created platforms to make text Ads which are the most popular means of Social Advertising on a paid basis. Other formats are displayed with images and Video Ads. PPC is most commonly used where the client pays for every click while in the case of CPM the commission is charged by 1000 impressions. PPC is the most popular means of bidding, the bids depend upon how competitive the niche is and the auction determines the rank or position on the SERPs. The ranking is not dependent solely on upon the bid amount but also takes quality and relevancy into the consideration.  

In the case of  Audio Ads, the cost could be based on the PPP model or Pay Per Play. This format is most suitable for audio ads which are relatively uncommon and is a function for those who run radio shows and podcasts.  

Smart Technology 

Smart technologies have automated Ads where little or no human participation is required. Companies like Google use Artificial intelligence or AI and machine learning to optimize Ads for better performance using few inputs from the advertiser. These Ads may also include immersive media a combination of futuristic technologies. The campaign bidding targeting and creation, all is done automatically with human participation. Smart technologies trigger Ads to the right audience, at the right time, and on the right platform. They compensate for human error and are accurate. Almost three times higher engagement and goal conversion response are expected from these technologies.   

Social Advertising Approach

Social Advertising on platforms is not that simple. You do not promote just by subscribing to a Campaign on the media and get going. Although this is possible to some extent since the programs help direct the publicity to the most relevant audience and the most targeted destination. Effective marketing solutions are the key to success and most companies provide solutions according to a strategic plan that they encourage. Though there is a similarity among the online publicity mechanism among the platforms the marketing solutions differ due to the type or target audience prevalent in each.   

Research & Analysis

Before organizing a campaign an in-depth study is required regarding the type of audience you wish to target for your goal. This has to be followed by the audience profile that is most abundant on the platform. Demographics play a major role in online advertisements understanding the audience will narrow down the funnel in which you wish to get a response. The basic character of profiles should also be studied so as to help you understand whether the audience belongs to the right target group you wish to generate a response from.  

The targeting mechanism is aided by the platforms and one can focus on age, gender, niche, destination, etc. without wasting resources on audience or regions out of the purview. 

In relation to publicity, small micro aspects of human behaviors and business trends have to be researched and analyzed. The purpose is to get high ROI since the campaigns are paid hence you need to focus on the target audience most relevant to your business or profession. Users or advertisers have to learn to optimize Ads by providing full information and business details and the goal of relevant well focused targeting. Normally big budget companies hire publicity experts to carry out the campaigns using their experience and skills.  

Social Media Platforms for Digital Marketing  

• LinkedIn
• Twitter
• Facebook
• Instagram

Paid Advertisement Social Media Sites 

Facebook Ads

Facebook's annual revenue generation from paid marketing services is 115 billion USD. This is the World's most popular medium for networking and business. The platform has over one billion visitors every day. Although you can push an Ad for free on FB, it will reach only your friends and followers besides a few more. 

If you subscribe to PIXEL Ads on FB your coverage will be extended across the chosen path. The platform is having 2 billion subscribers and the potential for advertisers is immense. With help of pixel code an analytical tool the ads can be better optimized on Facebook. Ad performance is a proven success and many businesses and professionals prefer this medium.

Ads on Instagram 

By the year 2023, the revenue from marketing solutions is expected to reach 20 billion USD. Another very popular platform Instagram is flooded with images and short videos and this attracts women folk who comprise more than fifty percent of the audience. The monthly user base at the present juncture is 500 million people mostly young. 

Incorporate visual media to create maximum appeal for your product and services and thus promote. But the reach is limited in this free option available to all registered members. Paid promotions on this platform is highly successful if your audience is young, and more so if you are targeting females.  

Since Instagram is owned by Facebook the Ad format is similar and easy to use. But remember images and video work better on this medium than text Ads so you real-life pictures and videos in your campaign to get maximum target audience engagement and goal conversions. 

Advertisement on Twitter

In 2022 the Ad revenue generated was 1 billion USD. As popular as others, the free option is available to all, and it works to some extent. The paid option is the website card with media. The cards are customizable units with rich media and text below hundred characters usually the title. These types of paid ads have the potential to engage customers directly with the brand or company. 

The cards work in conjunction with the tweets and are not alone. Paid or promoted tweets with cards drive greater traffic to your Ad online. The engagement is substantial in order to create leads and conversions. Twitter provides a tracking facility as well.  Like all paid Ads you can set a destination or landing page URL which is clickable on the card.     

Advertise on LinkedIn   

Ad revenue generated in 2022 was 3.8 billion USD. LinkedIn is a social network of professionals bent on the B2B market. With a base of more than 250 million subscribers, most of who are professionals split equally between the genders. The platform is subscribed by high-income professionals and businessmen senior men and women. 

LinkedIn is popular for high-end products and services, recruiters, B2B Marketing, and education. You will find most of the profiles matching the segments mentioned here. Hence you should carefully choose what to promote on this network site.  

The platform deploys traditional PPC campaigns using sponsored InMail, text ads, and sponsored content. The target audience is chosen by metrics that differ from other mediums. Here targeting is done on basis of company, size, skills, age, location, and education. Hence the paradigm here differs and needs to be understood well before organizing an advertisement campaign.   

Google Ads (Search Company)

Google Ads generate more than 200 billion USD per annum. It is a leading search company with a share of 91% globally. The advertisement medium is fortified by text and display formats besides smart technology formats that yield heightened results. The company also provides an Adsense option where bloggers' content publishing sites, forums, and website owners can publish Ads and share revenue with the search company. 

YouTube owned by Google accumulated 28 billion USD from advertisement revenue worldwide. The video publishing company has more the 2 billion subscribers. 

Running effective Ad Campaigns requires experience and expertise on Google and social media. Most of the web marketing companies in India are capable of providing effective paid marketing solutions. 

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Uday provides SEO services for digital marketing in Jabalpur in Madhya Pradesh. He provides website content and content for authoritative links. 

He also teaches SEO, content writing, and digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Website Promotion Content Interplay & Importance

Website Promotion - SEO - Digital Marketing 

Without website promotion you will not get business from the Internet. Without content your site will not be ranking high enough on browsers or search engine SERPs you will not get business. This applies to professionals as well who are seeking response from the Net to increase their services or business. You may be hosting a website for any purpose it may not solve your problem without high ranking and for that you require SEO or search engine optimization which is part of Digital Marketing.      

There is another option for you and that is Google Ads or any other PPC. Well if you can afford or it works for you well and good. But promotion is a long term solution which you can add along with PPC.  Not everyone can afford Advertisements hence there is no option without SEO Campaign. 

Ethical optimization practices will fine tune your website as far as coding, architecture and user friendliness is concerned. It will also help in updating or re-engineering your website contents.  

In this blog entry we are discussing contents or rather algorithm friendly contents. Without good  writing ability you cannot provide promotional services and they have to be written with the user in mind but should assist the search engines to  decipher it for indexing and ranking.  Most important aspect of your site is to be visible to relevant users, off topic visitor with no positive intent in mind will only end up using the bandwidth which can be a costly affair.   

Content is a comprehensive word in search terms, you will only rank on what you mention on the page unlike before. In earlier time you could rank on any term which your anchor text promoted. Not any more after incidence of Google bombing.  Hence before making a long list of terms to rank on make sure what your write up is speaking about. This is not a disadvantage since search has to be on topic and focused in order to  deliver. 

Remember there are lot of metrics that the bots use nowadays to index and rank. But contents and authoritative links are important. What importance the latter holds for ranking should not concern the webmaster since one major advantage of link building is getting referrals. Yes there should be a conjoint effort and include both ethical optimization and referrals. The latter helps you reach out to the customers or clients bypassing the search engines. In the current scene content should be focused on not only that meant for web pages, but also whence you are writing to create a link. If done well both efforts can lead to natural organic growth which the SEs prefer.  

If you write naturally than Semantic terms would flow in your write ups and this would help avoid infusion of search terms beyond reasoning. If a percentage of keyword is unnaturally high than you may be shown the door or the ranking for that term may plummet.  

Why Contents? 

Well contents are conversations more in use than attributes like videos, images or graphs. And this will remain. Users or visitors to a site seek answers to their query and that is best provided by contents followed by the other attributes mentioned above. Users seek quick answers to their query, and  optimization brings them the most relevant answers to their query via blog, website, videos, images, graphs and knowledge panels.    

Hence pay attention to what has been penned during the SEO Audit, wean out duplicate or repeat information, copied write up and come up with what is most relevant to the user's query. 

Webmasters

As webmaster you will not be effective until unless you learn all aspect of writing for search engines and users the latter being the most important. Hence begin practicing now if you have not yet done so, practice daily till you achieve perfection. The contents will help in Digital Marketing whence you promote them on many social media sites. Learn to  write compulsive and catchy slogans or call for action sentences. Be versatile in search engine optimization technical and content wise.     

And while you are at it learn to format and plan user friendly "UX" web pages so that the readability also increase and so does goal conversions.  

Remember a website is an investment and it has to be boosted by regular promotion. Hire a professional if you cannot do it yourself without hesitation. Businesses seek all venues for opportunities and the Net is one one them. A big one with bright future.    

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

  

Seo For Small Business Owners

Seo or Search Engine Optimization

Seo is an exercise and part of digital marketing to come close to guidelines set by search engines for a good site worthy of high rank in the SERPs (Search Engine Result Pages) on relevant search terms. To this I will add a site that accords a good user experience. As a matter of fact the latter is of utmost importance for visibility on the Internet. The SEs have evolved methods to gauge metrics that confirm the user friendliness of the website. With constant evolution of algorithms and clubbing of associated technologies the ranking and indexing process is becoming highly evolved and complex.

Google 

At the present times Google leads in search technology and the company is striving hard to retain its share by evolving in right manner. The webmaster support crucial for success of SE is with this company presently. Hence most of the business owners should seek results for their website optimization on Google. 

User Experience or UX 

A good user experience comes around due to a number of attributes. These are good unique contents precisely delivering an answer or information to a query put forward by the user in the search box of the browser. Relevancy of the answer or information will remain the focal point of  search on the Internet and search engines companies strive to provide an answer or information closet to what the user is seeking. Hence content and related attributes like images, graphs, videos and the readability is matter of concern for small websites owners with limited resources.

Web Development

Most of the cheap web designers carry out a quick job for their clients without spending much resources and employing much skills. Well that is what comes whence you are not willing to pay. Besides contents the link architecture, mobile friendliness, formatting, download speed, and relevancy to the topic matters most. Add to this technology, quality and content of graphical charts, images and videos matter as well. 

So when your website is undergoing  design and development keep track of these factors. As a matter of fact search engine optimization begins at white board stage. A Seo consultant or expert should be able to guide you on making a good link architecture for your website being born as well as contents being shaped obviously writing contents may not a a cup of tea for every designer. Hence ask for good content writer who is an Seo or understands this aspect of web development.

Seo For Small Business

Remember search engine optimization is not only for big business but as much for professionals, small firms and companies. It is a compulsory exercise  to enhance visibility on SERPs and also important for getting referral through many websites where external linking has been done preferably with informative and unique contents. The promotional activities besides leading to a good site buildup will also garner organic links which is an imperative for good position on SERPs. This will bring a dead website live and active on the Net.

Digital Marketing is creating a reputation, branding and promoting the website on social media platforms. These are good for advertising yourself as a professionals or your company to popularize and generate business. But Digital Marketing is costly, as it is more comprehensive exercise. Hence owners with small budget should limit the campaign to website optimization only.              

The benefit of a successful campaign would be from the traffic that is generated by ranking high on relevant search terms. Another benefit will accrue from this campaign is the referral traffic but for this your consultant should  be a good writer or content creator as well. Thus you will generate good business online.           

Thus the small business should go for Seo Campaigns, and if possible the whole digital or Internet marketing campaign. It costs money but then results pay back. This is why your site is on the cyber space of WWW is it not?     

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Uday provides remote SEO and website contents in English. 

He teaches digital marketing in Jabalpur in summer holidays. 

Uday freelances as naturalist/birder in India. He loves to blog on SEO/Conservation and Travel.

Contact: pateluday90@hotmail.com

Mob: 09755089323

Social Media Underestimated and Underutilized

Uday provide search engine optimization service and Digital Marketing. He is a writer and writes on websites and blogs for clients. He is experienced and affordable. Contact: pateluday90@hotmail.com

Mob: 09755089323

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Whence Internet came into being and then WWW followed little did we knew that a new platform that is going to change our lives will take birth. That platform was social media aptly called since it proved to be a major social engagement tool, much more engaging and overpowering than any other land based organization. It is the writers, programming and visualizing genius of plethora of IT professionals that takes the credit for the birth of SM.    

But this phenomenon is not restricted to the social aspect it has become a phenomenal business tool as well. Nevertheless even the engagements on personal or group level ends up highlighting business, services and professions inadvertently.

Chiefly comprising of social networking sites, bookmarking sites, blog platforms, forums, video aggregators, ecommerce portals, and articles sites this mode of marketing and advertising is fast gaining popularity all over the globe. This whence used in a combined effort using various tools and sites  delivers immense  sales reach and hence success which supasses land based advertising and marketing campaigns.

Social Media marketing is for business promotion and sales conversions arising from the traffic generated and the reputation attained. Unlike the high ranking on SERPs on various search terms attained due to intense SEO efforts Social Media success depends much of creativity especially that which is augured by active content creation and utilization of media tools like infographics and videos.   

SM also requires active participation in various platforms like LinkedIn, Facebook, Pinterest, Twitter etc in order to create a reputation. This enables creation of niche online communities and hence large number of followers and fans. The followers, likes, positive comments, active contents, forum participation and anecdotal blogs all result in online success for business and services at much lesser cost than that incurred in land based campaigns. 

Though CPC like Adwords are part of social media marketing they differ from other activities as basis is on payment and little skill in utilizing the platforms.   

A committed and sustained effort online is required on numerous digital platforms using fresh contents, media tools and info graphics required for digital campaigns. If properly executed by seo service providers social media can deliver huge success in marketing and sales conversions.  For any campaign creating online reputation and highlighting brands is essential and a doorway to immense success. While generic platforms are the key medium most utilized being active in the niche or creating a niche is essential for reputation management and brand promotion.

In the contemporary era more and more companies, businesses and services are shifting to SM marketing by employing agencies which also deliver search engine optimization services. In times to come more of them are going to join the bandwagon and take advantage of innovative practices, immense reach and speed of Internet to enliven their businesses and services.  

Internet Marketing Using Social Media

Well that's not it! 

Social Media is integral to a larger Digital or Internet Marketing Campaign. It is one of the component very much dependant upon the campaign you have designed as an online marketing strategy.   

SEO 

The campaign begins with search engine optimization of your client's website or blog. SEO is essential especially if you are aiming for an Adword Campaign or PPC. This exercise will make your property rank high on many keywords. The presence on SERPs is relatively cheap, and you can eliminate the ranking terms from the costly PPC campaign.  

Search engine optimization will trim your site to make fit and responsive which is an imperative in this era of smart phone. SEO will also lead to engineering of your contents, link architecture and URL naming which are attributes necessary for ranking high on the Internet. In short you will have quality landing pages with a strong ability to convert. 

For ranking purpose search engines now include diverse metrics some of which are as a result of technical excellence of a site and the social signals that are being generated. Hence online reputation is a double edged sword facilitating optimization efforts and marketing as well.   

When you are promoting a company or marketing brands or services the main focus is generally on the website. The website is the owner's end point for conversion...the ultimate aim of all those interested in Online Marketing. 

Content Creation 

In rare instance the end point could be the FB page or a twitter handle or a linkedIn profile. But as I have mentioned above all netizens with commercial interest, for propaganda and awareness campaign have a website. 

One most important aspect for being live on Social Media is creating contents inform of articles, blog entries, info graphics and of course the ubiquitous video. Hence you should be good writer, videographer and designer albeit the last to can be obtained from professional managed services as well. 

Marketing Channels & Social Media    

Facbook: Twitter: LinkedIn: Instagram: Pinterest: Reddit: UGC........... 

You can fulfill your goal on one marketing channel using single platform. But this not advisable in this vast sea of humanity online your efforts will probably get lost.  Using multi-platforms to create contents and then publishing them on number of social networking media sites, bookmarking sites and niche online communities is absolutely necessary.

This means there has to be a constant reputation building on platforms you are using on the Internet. Simultaneously you should be fortifying your own blogs in order to prepare flatforms for authoritative link building as well as to create a reputation. Hence those who seek to use available platforms without fortifying their presence will end up as miserable failure.

Local SEO

Local presence is achieved by submitting details and location to native directories, classifieds and websites. Blog comments and presence on forums will also help in gaining traction online. In moderation these actvities will lead to higher rankings and web saturation. GoogleMyBussiness is a must inclusion for local ranking and social promotion.

Remember link building is advertising of shorts even the nofollow ones. Apart from increasing  the domain authority it is an excellent means of creating referrals.  

Internet Marketing demands consistency as well as being persistence to push your message widely in order to make your presence felt.  As I said earlier social signals count in ranking on SERPs as well as heighten your marketing online. It is worth getting all the likes, comments, conversations, messages and whatnot which signals your popularity on that medium and hence optimizes the associated site for ranking of SERPs as well as becoming more and more noticeable.   

Niche

Another option is to push your content to the targeted niche on social media but this cannot always be the case since Internet Marketeers themselves are not in any niche except that which relates to their profession. The client's niche will certainly differ as professionals earn their keep by working on diverse topics.      

Only the professionals, companies, experts and their likes can create a niche following using their own account. A doctor and can have a following related to his practice and a company can have a following related to its brand, products or services. But you as an SEO OR IM expert will be followed by people only interested in your services.  

Blogging

If you are good at blogging then you can maintain multiple blogs or use your client's blog if he or she has one. But if you have been writing and maintaining  multiple blogs on different topics and have done well you will be able to get good links and attention from the niche that follows you blog. Relevancy counts!

Blogging can be an excellent object of conversation and hence a promotional tool. It is at the forefront of reputation building online and an ideal platform to boast achievements, display products and features and the associated product related news.

Like videos and info-graphics it should be prominently linked to your relevant website and profile pages.

Diluted efforts or spam on the media can have disastrous consequences hence always stick to quality. 

PPC 

PPC is another means of marketing using a paid channel, it is usually big budget but can be effective.  Established business and start ups utilize this channel to highlight, create brand awareness and convert using well designed landing pages and well executed campaigns. 

Listening & Analyzing Insights

Social Media marketing is fine tuned using features meant for the appraisal of your efforts and analytics that state the direction a campaign is heading. Thus search console and Google analytics have become indispensable tools for marketeers on Net.

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Uday Provides Internet Marketing and SEO Services. He also provides contents for websites. 

He teaches Internet Marketing in Jabalpur.
He often freelances as a naturalist in India. 

Contact: 09755089323

pateluday90@hotmail.com

Keyword Analysis & Seo Campaign

Keyword analysis, and then making a list of search terms is an impertinent task else right in the middle of SEO Campaign you will end up with two left feet. 

Seo engineering is a must, if your client offers promotion of site which already has contents. Before editing the contents you must first analyze the site fully. What exactly is it offering or speaking about? 

If you are going to write the contents then create a content sketch, confirm with the client...then making a profile of terms will become very easy. 

Once you have come to conclusion as to what the website is about, edit contents with possible addition of right phrases if deemed fit. Though keywords crop up in the contents naturally... but anyway if the contents are well explanatory the presence of search terms need not be there. 

Anyway people like us will add the terms as alt text. On a webpage keywords are added naturally in the title and meta. Even the URL naming should be done using related phrases. With semantic indexing in place your well written content sums up for a keyword and helps search engines understand what the page is all about. 

Anyway as mentioned above the terms and sentence in the title should be explaining the page in right context. What the page is all about? 

Keyword research is required since whence building backlinks you will have to use a plethora of terms which are closely related. Often natural link building takes place for useful websites which brings in variations in anchor...but be careful the natural linking for popular sites may contain repeated terms which is a potential for disaster as your site could be penalized. Hence term variation through your anchors will dilute such potential anomaly.       

Link building is a must, for quality links create them in contents sites which are published after editorial scrutiny. Such contents apart from creating an authority will also invite referrals which provide a necessary mix of traffic and are a great potential for web saturation. Hence take the "nofollow" sites seriously for content publication like articles, blogs and promote site on nofollow directories because they are safe. Create as many referral as you can for direct leads.  

In order to analyze related terms or phrases you should first take on a deep study of the topic. Chalk out the purpose of the contents and logically make a list of keywords. For example when you are promoting a tea site..it will contain pages selling various types of  leaves - organic, green, darjeeling, white and black tea. So if it is an eCommerce site you have list of natural search terms:

• buy tea
• green tea
• buy green tea online
• buy tea online
• buy Darjeeling tea
• Darjeeling tea 

Thus from the site you can draw a list of terms to be used as anchor. Deeper understanding of the topic leads to further discovery of related terms which can be used in anchors. :

• Certified Darjeeling tea
• CTC Darjeeling tea 
• buy dust tea
• buy loose leaf tea
• buy black tea leaves
• buy organic black tea
• buy spiced tea
• buy chai tea
• buy masala chai 
• buy masala chai dust 

Your repertoire of terms will increase as you study the topic further...this you will do anyway for creating contents.

Another source of analysis is the Google keyword planner which is available on full scale for its Adwords clients. There are many other tools which are mostly paid. These will give you an idea about how clients click on popular terms. 

What's Trending

Another important activity you should indulge in is to study trends. Keeping a tab on trending is important to discover contemporary customer demand. Hence in recent times iced tea and organic varieties are becoming popular so add them into your list.   

But keep in mind your keyword profile should be strictly relevant for if the site is not selling iced tea then exclude those worlds from the list.             

Other Sources of Information 

Do not seek information online only, read books, find related information in food journals and magazines, newspapers anywhere. Visit a library and dig for greater information. Be innovative in the research work as well.   

Meet industry experts talk to them or communicate with them. Become part of online groups or communities interested in tea or related topic. Join hot beverage forums.  

Targeting The Site   

Targeting the site for high rankings on SERPS strictly in relation to the contents is the right technique. Use contextual terms in your content naturally and sprinkle very low density of chosen terms if you are a stickler for old promotional techniques.   

I think after Google bombing the search engine response to search terms has become strictly closer to what the site contents are about.  Hence keep you list within the range of the topic. 

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Uday provides SEO or Internet Marketing Services in Jabalpur

He also writes website contents in English.

Uday teaches Internet Marketing in Jabalpur Classes

Contact Him: pateluday90@hotmail.com

MOBILE: 9755089323

Author Uday Patel 

Shaping An Online Marketing Strategy & Evolving Search

Whence Internet was newly introduced little did people know that it will evolve from a phenomenal communication tool with extensive outreach to a business paradigm which will come to rule.  The major dimensional thrust for online activities is through a medium we call website or portal effectively powered by social media. 

As Internet evolved website development did too, alongside, and search became more and more efficient in order to retrieve information buried in the saturated labyrinth of  websites, blogs and portals. 

It is search that now dominates website development and dictates terms. The evolution of algorithms is attributed to Sergei Brin and  Larry Page, and like Microsoft Windows the search mechanism has proved to be revolutionary and unbeatable. 

Other companies that came to fore are Bing and Yahoo which are at the best a lean shadow of the giant called Google. More companies are staking claims but will take them eons to dominate i.e. until unless they develop a highly effective search mechanism that fetches desired results in millisecond. 

As the search became popular, companies, professionals, and individuals realised the power, speed and reach of the Internet. Now they can publish their company profiles or themselves online, communicate globally and even sell their wares with ease. The latter is called eCommerce and is the instrument for companies to skyrocket their sales and services. It is online reputation generated through social media that matters immensely.   

From simple link assessment methodology, the algorithms have come a long way and employ diverse metrics to rank and index websites, thus search engine optimization has become more complex and ever evolving. 

Companies and professional which do not have access to good SEO or Internet Marketing professionals need to advertise using PPC (pay per click) or other methods. This is where online strategy formation come forth. Online advertisement through, Adwords, Facebook, Twitter and other sources can be a costly campaign but can deliver.

Before creating huge advertising campaigns a test marketing should be done to gauge product /service popularity and demand online. Large PPC campaigns should be inducted only if tests succeed else it will result in revenue leakage.  

For most businesses, professionals and individuals online presence is essential for their survival. Land based business doing well may accord little importance to presence on Net, but sooner or later this alternate medium will strike them.   

PPC campaign can be costly and should be supported by organic traffic which Internet Marketing professionals or companies generate. A singular approach apart from costing huge sums can be lacklustre. Though search engine optimization cost money it is less expensive and can help reduce advertisement budget spent on PPC. Plus social media activity is essential under any circumstance since it builds reputation and enlivens brands which PPC does not do.  

For an online presence it is imperative that the instrument be it a portal or blog subscribes to guidelines of major search engines. That means link architecture, contents and other attributes like images, graphics and videos should be of quality and well optimized. Mobile friendly sites have become essential as the search evolves on cellular medium.

These aspects may not be given importance to sites subscribing to PPC alone. In online business not only SE guidelines matter, usability and ability to convert effectively matters as well in order to generate business.     

In fact the search engine guidelines are key to effective website development and subscribing to them means better results on the Net. With the induction of new technologies product displays, merchandise and self propaganda is becoming more appealing drawing huge crowds to make businesses profitable. In effect the eCommerce portals are making a significant dent on offline sales and in cases they have become indispensable.    

Hence those seeking online presence should hire quality, technically able, web development companies along with experienced Internet Marketing professionals, content writers and graphic designers. A well developed portal, mix of social media activity, search engine optimization and online advertisement campaigns makes a sound strategy.   

Dominating the SERPS is the key to success on the Internet.

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Uday provides Internet Marketing Services (SEO)
Website Contents in English
And runs Internet Marketing Classes at Jabalpur
Contact: pateluday90@hotmail.com
Mobile: 9755089323