Understanding Technical SEO Issues : Java Script

Handling Java Script for Technical SEO

There are more than 1.5 billion websites on the World Wide Web and the number is increasing rapidly. Over 97% of websites use JavaScript or JS as a programming language to accord functionality to web pages by managing attributes present on them in the DOM interface. Along with HTML, and CSS, JS is the core technology much in use in the present website development industry.  

Java Script Development - Netscape Story 

Note JavaScript has no relation to JAVA another programming language, the name is a pure marketing gimmick since the latter was highly popular whence the script was first embedded in Netscape Navigator by its inventor Brendan Eich.   

Most developers use button tags to trigger JS Scripts, but please take note not all button tags are made using JavaScript. The script powers a plethora of website elements including rendering large images, page navigation, and animations.

It is not always possible to detect JS-related issues as the programs are not embedded in the DOM (Document Object Model Interface). Most of the JavaScripts run on the client side and are not drawn from the source. But the programming language engine is also used in creating functions on the server side and is also used in various applications.

Detecting Missed Content using Site Audit 

Even to this date search engines are not able to decipher JS well, and most of the content can thus go uncrawled. The crawl deficiency can be noticed in the search console, but many webmasters may not have access to the console.  This can impact the performance of the website, and thus impede placement on SERPs. Besides using the search console you can view the source code to discover JS. A simple solution to this issue is to maximize the usage of HTML or PHP. 

Checking the source is the first step in discovering content that has not been indexed by Google or other search engines. Using the (site:) operator command is the next step to discovering content that has not been indexed. 

Use Mobile-Friendly Testing Tool for it warns of elements including the scripts that are not loading and cannot be crawled. Page loading issues can impact how Google understands the page and impact indexing and ranking. 

Use another operator (cache:) to see if pieces of content are missing. Simply match the page with contents visible in the browser and note the missing element. 

Rivalry with Microsoft

Netscape eventually lost ground to Microsoft Internet Explorer. The latter reversed engineered Java Script to develop and implement its own scripting engine called JScript.   Released in the year 1996 JScript could render support HTML and CSS. 

Since the different ways, scripts have been executed the functionality could not be cross-platform friendly hence visitors were informed as to which browser to use for the best interpretation of a web page. This put the web developers in a quagmire but nevertheless, Netscape was losing ground and by the year 2000 Microsoft web browser Internet Explorer had captured 95% of the browser market. 

Java Script Popularity 

JavaScript or JScript is ideal for client-side scripting the engine is embedded along with HTML or is embedded as a standalone. Web developers use the third-party Web Framework (WF) or libraries for client-side scripting in their websites. Over 80% of developers use the WF or libraries for the functional benefits they accord. 

Some of the popular libraries are:

• Angular
• React
• JQuery 

Of these JQuery is used for website development by more than 75% of developers. 

Though there are some drawbacks whence JScript is used on the client-side its proper implementation results in increased functionality.    

The script has to lead to a virtual revolution in the user experience (UX) with the induction of interactive graphics, and videos, and it powers animations and complex page navigations. The script virtually runs the whole platform for an amazing user experience on WWW.   

Despite the benefits, the implementation could be a nightmare for website developers and search engine specialists. The SE robots usually do not dig deeper in the case of web pages with complex layers. Thus, it is imperative to quickly detect the impediments caused and rectify the errors so that the page is rendered for complete indexing by search engines. In short keep the website development as simple as possible. 

Website Promotion Content Interplay & Importance

Website Promotion - SEO - Digital Marketing 

Without website promotion you will not get business from the Internet. Without content your site will not be ranking high enough on browsers or search engine SERPs you will not get business. This applies to professionals as well who are seeking response from the Net to increase their services or business. You may be hosting a website for any purpose it may not solve your problem without high ranking and for that you require SEO or search engine optimization which is part of Digital Marketing.      

There is another option for you and that is Google Ads or any other PPC. Well if you can afford or it works for you well and good. But promotion is a long term solution which you can add along with PPC.  Not everyone can afford Advertisements hence there is no option without SEO Campaign. 

Ethical optimization practices will fine tune your website as far as coding, architecture and user friendliness is concerned. It will also help in updating or re-engineering your website contents.  

In this blog entry we are discussing contents or rather algorithm friendly contents. Without good  writing ability you cannot provide promotional services and they have to be written with the user in mind but should assist the search engines to  decipher it for indexing and ranking.  Most important aspect of your site is to be visible to relevant users, off topic visitor with no positive intent in mind will only end up using the bandwidth which can be a costly affair.   

Content is a comprehensive word in search terms, you will only rank on what you mention on the page unlike before. In earlier time you could rank on any term which your anchor text promoted. Not any more after incidence of Google bombing.  Hence before making a long list of terms to rank on make sure what your write up is speaking about. This is not a disadvantage since search has to be on topic and focused in order to  deliver. 

Remember there are lot of metrics that the bots use nowadays to index and rank. But contents and authoritative links are important. What importance the latter holds for ranking should not concern the webmaster since one major advantage of link building is getting referrals. Yes there should be a conjoint effort and include both ethical optimization and referrals. The latter helps you reach out to the customers or clients bypassing the search engines. In the current scene content should be focused on not only that meant for web pages, but also whence you are writing to create a link. If done well both efforts can lead to natural organic growth which the SEs prefer.  

If you write naturally than Semantic terms would flow in your write ups and this would help avoid infusion of search terms beyond reasoning. If a percentage of keyword is unnaturally high than you may be shown the door or the ranking for that term may plummet.  

Why Contents? 

Well contents are conversations more in use than attributes like videos, images or graphs. And this will remain. Users or visitors to a site seek answers to their query and that is best provided by contents followed by the other attributes mentioned above. Users seek quick answers to their query, and  optimization brings them the most relevant answers to their query via blog, website, videos, images, graphs and knowledge panels.    

Hence pay attention to what has been penned during the SEO Audit, wean out duplicate or repeat information, copied write up and come up with what is most relevant to the user's query. 

Webmasters

As webmaster you will not be effective until unless you learn all aspect of writing for search engines and users the latter being the most important. Hence begin practicing now if you have not yet done so, practice daily till you achieve perfection. The contents will help in Digital Marketing whence you promote them on many social media sites. Learn to  write compulsive and catchy slogans or call for action sentences. Be versatile in search engine optimization technical and content wise.     

And while you are at it learn to format and plan user friendly "UX" web pages so that the readability also increase and so does goal conversions.  

Remember a website is an investment and it has to be boosted by regular promotion. Hire a professional if you cannot do it yourself without hesitation. Businesses seek all venues for opportunities and the Net is one one them. A big one with bright future.    

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

  

FTP - File Transfer Protocol

Whence you have to download from a server website files the process is called file transfer protocol. FTP stands as abbreviation. In simpler terms it is a network protocol that enables transfer of website files contained in a hosting server to client which may be a folder in your computer or laptop.   

An FTP tool usually contains two columns one on the left enables you to direct the files to a folder contained in your computer or lap top. For authentication a dialogue box is provided usually a clear text sign is done. But there can be various options for authenticating the user name and password. Encryption using SSL/TLS is preferred. TLS or transport layer security has preceded SSL or Secure Socket Layer. Symmetric cryptography is used to transmit data over two networked computer the methodology is too complex to be explained here. This offers a private and secure data transmission.

Another protocol used is SSH FTP or SFTP  this provides file access, transfer and management over a trusted data stream.         

For downloads many FTP software or tools are available on the Internet. The the IP address, username and password is obtained from the hosting service that configure it. The protocol used  is configured by obtaining details from the hosting service a well. 

Most of the ftp tools are available on the Internet without any charge but the one's meant for highly secured transmission may be available for a price. This applies to both FTP Client and FTP server the later is essential for server management and interact with the former.