Content Marketing : Use Visuals

 Visual Content Marketing

Content Marketing is literally producing large swathes of interesting and related contents using various medium like blogs, articles and sites that allow inserts in shape of images, infographic or videos. It is possible to insert charts and presentation as well.    

Why add attributes mentioned above to promote content or send a message? 

Well we have to consider attention span of the readers which on the Net is much wanting. Yes visitors to websites and blogs often skip through the content if they find it overtly verbose. This is often the case in case of amateur writers. Writing on sites should be precise and up to the point with relevancy being maintained all along.  Even if you follow all the good points of content creation many reader would still hesitate reading the whole. On Net people fade out fast and usually scroll or skip through contents. 

Some interested readers read like the lawyers search for the main points get the essence and that's it. But writers specially those into search engine optimization (SEO) and content marketing which is part of Digital Marketing wish that visitors would read all through. 

Hence we should add attributes that engage visitors in a write ups. They make the content quality based and hence authoritative. These are ideal additions to content wrapped link building articles as well. Example: E-Book platforms are most suited for content marketing and it is easy to add these attributes to the write ups.   

Adding Images

A picture is equal to a thousand words literally speaking. Yes in order to increase readability of a write up we would add relevant pictures that as a productive part add meaning to the content or further it. The images besides adding information also adds colors which is the best visual attraction and hence engage readers or potential customers. It is very important that images relate to the topic else they will dilute the impact of content. Optimize images make them light without losing the resolution. Use alt text to optimize them. Do not add image for the sake of it they should be related and convey what the reader wants to find out. 

Add Videos       

There are two benefits of adding videos in the content. One is adding an engaging medium and second is video promotion. Yes videos are more explanatory and nearly displace the write ups...well. That is what a good video should do. For articles highlighting products as brand advertisements, or professional acumen or a property and what not, videos add muscle to the write ups and bolster the content. They can be informative or explanatory as well. They are the right tool to engage and attract  readers. Visual brand promotion or product image/description, personal presentation on videos go a long way in enhancing online reputation. Videos are relatively cheap and easy to host. If you use platforms like YouTube or Vimeo or other company they can be easily inserted in write ups especially in blogs.    

       

Adding Infographic, Memes, Illustrations and Presentations  

All above boils down to adding additional but relevant information though less in text they nevertheless provide valuable comparisons, scalability, and picture speak without fail. These are a must in case of long form content where in detail information or description is added.     

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Digital Marketing Using Visuals

Digital Marketing to promote a service, a brand or a company requires a well focused approach and clear cut strategy. Although you can devise a strategy and restrict yourself to one major platform... here we are talking about a comprehensive approach. 

Albeit SEO is part of digital marketing here we are not keeping it in the picture. Ranking and indexing is not the subject matter in this blog entry. Neither are we discussing CPC here. 

Visuals are one of the most effective medium in digital marketing this is fortified by contents in a different formats. By visuals we mean infographic and images, charts, drawings and sketches and also videos which are a combination of audio-visuals. 

The visuals as a matter of fact are a means of communication and messaging in a medium. They should not be cardboard cutouts of the product or a company logo like in case of a wall painting. On the digital platforms the visuals should deliver a message and information worthy of a brand or company.

In online marketing using visuals it is imperative to communicate. The conversation could be about a product, service, company or a brand. And this has to be done using a combination of visual and content in various short formats such as sayings, captions, two liner phrases etc. Even rhymes and riddles work. It is creativity that has to be at its best.

In case of videos the content is replaced by audio message and sometimes music. But for business purpose audio message is more effective. Hence marketing in social networking sites is most effective whence visuals are combined by effective content.   

Combination of media is also an effective strategy like pushing long form blog post with short custom designed visuals. But the long form blog post must carry information in anecdotal and engaging form since few read posts with more than a thousand words. In order to engage one needs to effectively use visuals. Yes in digital marketing strategy it is essential to make optimum use of visuals in order to get best results.

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Uday provides SEO Service and Website Contents

He also teaches Internet Marketing in Jabalpur during Summer.

He loves to blog on many topics as a writer. 

Contact: pateluday90@hotmail.com

09755089323