Website Promotion Content Interplay & Importance

Website Promotion - SEO - Digital Marketing 

Without website promotion you will not get business from the Internet. Without content your site will not be ranking high enough on browsers or search engine SERPs you will not get business. This applies to professionals as well who are seeking response from the Net to increase their services or business. You may be hosting a website for any purpose it may not solve your problem without high ranking and for that you require SEO or search engine optimization which is part of Digital Marketing.      

There is another option for you and that is Google Ads or any other PPC. Well if you can afford or it works for you well and good. But promotion is a long term solution which you can add along with PPC.  Not everyone can afford Advertisements hence there is no option without SEO Campaign. 

Ethical optimization practices will fine tune your website as far as coding, architecture and user friendliness is concerned. It will also help in updating or re-engineering your website contents.  

In this blog entry we are discussing contents or rather algorithm friendly contents. Without good  writing ability you cannot provide promotional services and they have to be written with the user in mind but should assist the search engines to  decipher it for indexing and ranking.  Most important aspect of your site is to be visible to relevant users, off topic visitor with no positive intent in mind will only end up using the bandwidth which can be a costly affair.   

Content is a comprehensive word in search terms, you will only rank on what you mention on the page unlike before. In earlier time you could rank on any term which your anchor text promoted. Not any more after incidence of Google bombing.  Hence before making a long list of terms to rank on make sure what your write up is speaking about. This is not a disadvantage since search has to be on topic and focused in order to  deliver. 

Remember there are lot of metrics that the bots use nowadays to index and rank. But contents and authoritative links are important. What importance the latter holds for ranking should not concern the webmaster since one major advantage of link building is getting referrals. Yes there should be a conjoint effort and include both ethical optimization and referrals. The latter helps you reach out to the customers or clients bypassing the search engines. In the current scene content should be focused on not only that meant for web pages, but also whence you are writing to create a link. If done well both efforts can lead to natural organic growth which the SEs prefer.  

If you write naturally than Semantic terms would flow in your write ups and this would help avoid infusion of search terms beyond reasoning. If a percentage of keyword is unnaturally high than you may be shown the door or the ranking for that term may plummet.  

Why Contents? 

Well contents are conversations more in use than attributes like videos, images or graphs. And this will remain. Users or visitors to a site seek answers to their query and that is best provided by contents followed by the other attributes mentioned above. Users seek quick answers to their query, and  optimization brings them the most relevant answers to their query via blog, website, videos, images, graphs and knowledge panels.    

Hence pay attention to what has been penned during the SEO Audit, wean out duplicate or repeat information, copied write up and come up with what is most relevant to the user's query. 

Webmasters

As webmaster you will not be effective until unless you learn all aspect of writing for search engines and users the latter being the most important. Hence begin practicing now if you have not yet done so, practice daily till you achieve perfection. The contents will help in Digital Marketing whence you promote them on many social media sites. Learn to  write compulsive and catchy slogans or call for action sentences. Be versatile in search engine optimization technical and content wise.     

And while you are at it learn to format and plan user friendly "UX" web pages so that the readability also increase and so does goal conversions.  

Remember a website is an investment and it has to be boosted by regular promotion. Hire a professional if you cannot do it yourself without hesitation. Businesses seek all venues for opportunities and the Net is one one them. A big one with bright future.    

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323