Back Link Profile Analysis for SEO & History & How To?

 Backlinks & Website Information

Backlinks do not only create authority or page rank, they deliver loads of information to the search engines which helps accurately index the site and categorize. This information is also used to understand words or semantics the website or the topic is associated with. Thus they have become indispensable for search and search engines. 

Even in the present context they are integrated with the algorithms albeit the status is much diluted. Search engine now include lot more metrics including site performance and the recent core web vitals to index and rank websites. 

Links associated with unique well structured contents are entertained and receive much authority.

History of Linking

Right from the beginning whence search evolved the links were indispensable for algorithms on basis of which they indexed and ranked the sites. The associated meta tags like description and keywords were effective in this purpose as well along with the title. Excessive keywords in the body was also acceptable. But the algorithms were evolving and changes were about to come.   

Soon webmasters and agencies started to manipulate this practice for ranking sites on SERPS. There was a free for all situation and due to excessive posting of links using cheap articles, imperfect blogs, directories forums and the microblogging sites. This made it difficult for search engines to control quality and relevancy on results returned to the query. In those days quantity mattered   and it worked well. 

But this loot was not for long soon updates like Penguin and Panda curtailed all the spam content on the net and cheap articles with duplicate content and bad structure began to be rejected. Mass scale link building using earlier tactics did not work anymore and most of spam platform were rejected during that period this made links on them rotten or bad quality external links.    

Most startling development was introduction of "nofollow" where in search engines could selectively ignore links carrying this attribute. Webmaster used this HTML code to sculpt their websites and exclude links from search engine scrutiny and thus avoid penalty associated with poor content pages and a bad site architecture. 

Social Media sites and Internet platforms associated with content creation also added by default the "nofollow" attribute to stay away from spam. This increased the authority of their domains. 

Hint! "nofollow"

Google with major share in online search market  has now stated that the "nofollow" links carry a hint for their algorithms. This probably means that though these links will not be instrumental in increasing the authority of the pages and hence the domain they might still deliver valuable insights to index and rank sites.   

Readers should note that large scale link building for referral on decent platforms is necessary and an essential part of content marketing for brand promotion. Using this attribute one can be safe and avoid any penalization of the domain. But be cautious quantity now relates to quality and not to spam, any gibberish published will be rejected by editors as well as the readers. Follow guidelines search engines set and editorial norms extensively to create leads.   

Content Marketing - Lead Generation 

Links along with promotional images and videos are good for marketing using contents.  This is an ideal brand promotion technique and if skillfully crafted will yield fantastic results.  Remember to choose the platforms carefully for better results. If you are creating leads using blog platform mature them with good and frequent contents, and optimize using search engine optimization best practices. 

External Link Building Caution

• Choose Authority Domain Platforms
• Use Diverse Anchor Texts
• Understand Importance of Keyword Research
• Associate with Good Content
• Keep Relevant to Topic & Intent
• Study Intent for Content Creation
• Web Saturation - Spread Your Links

Link Profile

If you follow these norms, you will be successful in content marketing and create a positive link profile. This is very important for domain authority and ranking. The set of backlinks associated with the domain is very important in Seo Campaigns for Digital Marketing success. 

Another tip create highly useful contents so that people would link them naturally, this is most effective means of creating authority and lead generation besides it all helps in ranking. Natural links are powerful booster of ranking on large number of terms. 

Why Link Profile Analysis? 

Now that we have learned the pro of link building, the cons may come along if we do not follow the cautions and tips mentioned above. This will create a bad link profile and result in losing domain authority of page rank which is not good for rankings.  

The main objective is to weed out bad backlinks built using bad/duplicate contents, weak domains and spam no white hat techniques. 

Link Analysis will help us enumerate the quality of links. The best is to build quality links and hence avoid penalty. But knowing the profile does help anyway. You can find the summary of external links in Google Search Console. Audit or study the  domains associated with the profile as follows:

• Check for Weak Domain Authority of DA
• Check Contents on Site 
• Is there editorial scrutiny on platform?
• Does it carry mass links? Link Farms
• Is the domain used for extensive advertising as its sole aim?
• Does it entertain porn?
• Is it unstable with weak hosting?
• Is the site properly categorized ?
• Are links part of a scheme?
• Are links paid?
• Are the links contextual? 
• Study emergence of links in the referring domain are they coming from authority pages? 

If you discover bad backlinks in the profiles use Google Disavow Tool method to do away with them.  This disavow tool is found in the Search Console where you have verified your site. 

There are some paid tools that help you study the status of the link in the profile:

• Ahref
• Semrush
• SeoMoz Site Explorer
• Majestic Seo  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

A Back Link in The Cyber Space: Use and Misuse

About External Linking

Every aspect of website on page and off page is user experience. We do not visit the cyber space to change our clothes; we dwell in the vast space for seconds, minutes and hours and in times of Covid 19 perhaps for days. The visits are based in our intent but they excite our sensory apparatus - this reasoning is without any doubt.  For most visitors the virtual word is not for an escape or a an addiction, it is like exploring an island an intent oriented approach. 

Next Gen Evolution

Every given moment people wish to seek new discoveries and experiences. Perhaps static SERP with same keyword response again and again will become a negative experience devoid of thrill of discovering something new - an information panel that rotates may be the next gen evolution. This may happen in near future in order to make search results dynamic.  

Backlinks Regulations & Metrics

When the search engines began to discover websites and blogs, they relied on links and associated search terms on board for ranking purpose. They still do. 

Back links besides internal links are pathways of invaluable discovery. This experience has become better with  regulatory measures that have set in with the "nofollow" HTML instructions inserted within the code. This is to inform search engines to ignore the link or treat it partially for extracting information but no authority to be accorded. This has to be in place, for links are part of the cyber space which relies on networking and they serve other purpose as well. Even in excess, they provide access to information and may transform intent upon switch to the next page as well. They are excellent means of  creating referrals and saturate the web with website presence at the same time. They should never be misused. 

Content Wrapped Links 

Content wrapped links provide valuable information about the nature of the source as well as the forwarded page especially as regards the associated words. They also encourage content creation and enhance use of attributes like videos, inforgraphics and images. They are indispensable for search engines as well as the visitors. On many instances like in case of internal connect they encourage stay on the source besides making it more interesting or useful. This form of connect is between pages of a website or a portal with the aim of making the architecture and hence the user experience more fluid and rewarding.   

Ranking Metrics

The search engines now include plethora of metrics in order to index and rank a web page or a blog entry. Unfortunately back links as a metric received a bad reputation whence the black hats started to manipulate the ranking algorithms on similar lines as they did with keywords on page and off page. But search engines follow and evolutionary paradigm and continue to create fences around them that takes care of spammers. 

Links Are Evil

The perception has not changed especially in the mind of some editors who perceive every attribute that interconnects pages as spam or ill conceived. They are not to be blamed since the reputation garnered by the attribute has been blackened due earlier indiscriminate use in order to manipulate the ranking algorithms. Thankfully this has been taken care of, and one of the most active ingredient to keep the networked space alive has been given a life.         

HTML Code

How a link is created manually using HTML code. See the example below:

<a href="URL">anchortext</a>.

<a href="URL" rel="nofollow" target="_blank">anchor text</a>

The coding is diverse done for various purpose. You can read more below:

Link Anatomy

Building quality or authoritative links is the essence of this networked space but is also important for search engine optimization or SEO. Webmasters use them in their campaign and if they are honest nothing like it. Those with editorial scrutiny become valuable for SEO and the ones naturally gained due to usefulness of the web page become more valued for ranking purpose. 

Link building is for diverse reasons as explained above but the webmasters should pay attention to search engine guidelines and to other aspects of page quality as well. User experience (UX) is supreme and the page loses its content value if the experience is in the negative.    

Although local listing is highly valuable avoid listing to SEO friendly directories until unless you can list the site in a niche. Forum and blog comment posting have been degraded almost to the level of "nofollow". But they may have some usefulness but this should not be for spam certainly. Even guest posting on blogs should use the "nofollow" attribute in the links.         

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Future of (Content Wrapped) Link Building

Will the search engines index and rank sites using metrics other then links. There is a futuristic fear mongering among webmaster and seo fraternity. Every day there is an article posted on authoritarian sites regarding the importance of back links and how search engines take them into account. There is also a fear that the impact has been diluted in the algorithms...yet the importance. 

Even if the impact of backlinks becomes negligible building them will never come to a halt. The SE companies will never steep low to neglect them it will be a fatal mistake. They are valuable piece of information which are extremely helpful in imparting information about a page. Literary they are conversation pieces valuable since they tell so much about a web page. Even if the authority dries up in future algorithms search engines will keep on looking at these html tags connected to websites as described above. They are the back bone of the Internet information architecture and will remain so. 

Therefore it is unlikely that they will be obliterated totally from the scheme of things. The major fear among the engines is they can be easily manipulated. Well not after "nofollow" attribute which most of the platforms hinge on the links placed on their social media site.  The consternation amongst the consultants and webmasters should come to rest after Googles announcement that it will look into it and take a hint. Hence the links may not increase the authority score but yet deliver crucial information to the search engine for indexing and ranking. This is justified since the span of web page content is limited and the engines need external information for accuracy. The content wrapped links do this job for engines and the visitors thus fetch a powerful binary into the system. 

Search engines cannot neglect associated information since they have to produce answer to the users query - accurate and informative. Visitor respect accurate answers but than they do appreciate additional information related to the query. Who does not. Switching over web pages is troublesome for users and more information through the content wrapped links and the page will always be welcome. 

Links also help increase the diversity of search terms related to a page since all terms cannot be included in a page content..and yet there are hundreds of search terms related and relevant. Although they can be used to manipulate algorithms most of the venues are already blocked. Thus the impact of directory, comments etc has been relegated to a back seat. Only exceptional cases are entertained by  the algos now.    

Why Create Link? 

We have already seen the benefit search engine wise of creating authoritative back links under editorial scrutiny. The above paragraphs also point out the benefit to the user. Internet is to a great extent about information and the content wrapped links play a crucial role. They also help saturate information or knowledge in the cyber space.     

Another great advantage to website owners is the potential of referrals.These are most sought after actions for link builders and thus lead generation is a big business search engines or not. Visual stories, articles, blogs, forums and directories to name few are good source of referral and most valued by owners of websites especially eCommerce portals.    

The cyber space is not limited to search engines alone for information, this super highway includes social media, videos, podcasts, emails, directories, classifieds and what not as information source thus the SERPs seem to be somewhat relegated but not totally. In fact SERPs are the major source of information and will remain so. Links whence spread across wide spectrum on social media and websites increase information availability and knowledge or information becomes easy to access. 

The click leads to conversion be they transactional, navigational, informational and what not. SO do not spam building or linking to low quality sites and repeating anchor text aggressively. The site will surely be penalised. Do not bother about "nofollow" or "dofollow" just create quality content on blogs, article sites etc and reap the benefits.                  

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

Of Organic Back Links - Content Creation & More

Organic Backlink are also known as Natural Links!

The natural back-linking occurs whence a website owner places the link of your website or blog on his own. This is external link for your property and apart from increasing your popularity it plays a role in increasing the domain authority or DA as well as enhances your ranking on SERPs on relevant search terms. 

Why would person link your website/blog to his or her own?  

This connect happens whence your website or blog is found useful for future reference, enhances or adds to the knowledge base of the linking property. There can be innumerable reasons for a site owner to link to yours. 

In simple terms a widget for example a calculator is added to a site requiring frequent calculations. Similarly websites are linked for utility or information they provide.  This is the most popular and easiest way of value addition.    

The external links in any form have a great potential to invite referrals and this could be a non organic way of getting a response from your websites. This connect may be natural as well as created but if the latter has undergone editorial scrutiny it holds immense value. But we do not know how search engines treat such links. 

Creating Links 

The presence on SERPs pays for you whence your property ranks on the first page on SERPs after that ranking things fizzle out as few visitors go that far down.    

But linking is essential not only  for the fight on the SERPs for relevant terms but also for web popularity or web saturation. A large placement of your site links will have the potential to draw referrals. The latter is also known as referral acquisition and not as result of ranking. The click can take place on a social media platform or from a link placed on article or on another website. 

Fear or Penalization & Referral Creation 

All website owners strive hard to fight  out on the SERP since there is always a potential to rank on less competitive long tail search terms. At the same time they do not wish to lose the referral potential. This is a paradox that webmasters face while enhancing web saturation for referrals.   

Hence potential for referrals has to be constantly enhanced but this has to be done the right way to avoid penalization. Spreading the links on contents on large number of quality article sites and on sites that offer users to create contents and link. Most of these sites have strict editorial scrutiny...for potential web saturation you post articles and create contents on "nofollow" sites. But here also spamming can be lethal since search engines do read and credit "nofollow" links as well nowadays. Most of the links on Social Media are "nofollow" but the exposure on this medium far out-ways the potential of a link or link juice as some writers call it.

Hence link building should also be within the rules just do not rush.

Directories, forum, blog comments are not worthy of the exercise anymore until unless you are dead sure of their authority and relevance regarding your site.  There are some good directories but only few. Best is to avoid this method of linking. Also use anchor text that a user would type to search your property use exact match terms with great care and bare minimum.

Contents The Greatest Pull 

Yes website contents are a major draw as far as natural linking is concerned. The onsite or off page contents like the UGC do matter. Writing unique, informative and easy to read contents will always attract organic connect and if this is enhanced by attributes like videos, widgets, info-graphics and images nothing like it. Good formatting will assist readers and your write up will look smart. 

Hence good content creation is not only for conversion it is also for attracting followers who link your website to theirs. Good content creation skill development is through practice and from reading tips and advice from experts. Hard work is the key remember! No short cut! 

In search engine optimization content creation will always play a major role though technicalities are important as well. Always check mobile friendliness, down loading speed and usability factors.  Another important factors is relevancy in SEO...promote sites on terms the contents justify else you will end up with ineffective and useless workload.     

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Uday provides remote SEO and website contents in English. He teaches digital marketing in Jabalpur in summer holidays. Uday freelances as naturalist/birder in India. He loves to blog on SEO/Conservation and Travel.
Contact: pateluday90@hotmail.com
Mob: 09755089323

Contextual Link - Inline Linking - Keywords

Contextual Link

A contextual link is placed on chosen words in the sentence usually surrounded by more content in article or blog entry or micro blogging entry etc. The chosen words are naturally occuring the keywords that highlight the link and offer information about the website or blog. 

These connects carry greater weight whence surrounded by relevant search terms. Unlike links in the footer or sidebar they are rarely ignored by the visitors and are also valued highly by the search engines.   The is done during external or outbound links as well for internal linking in website for on page seo. The inner links are crucial part of architecture of a website and also carry some juice.

Note* I do not resort to inners if the web page contains links to footer or sidebar in order to avoid spam.   

Contextual links are placed in order to provide further information which is unique and relevant. These whence placed in the body of the content blogentry/article/webpage also invite organic linking which is most respected by the search engines. Hence you have to create appealing contents with unique information which the visitors would like to visit again and again.    

Inline Linking 

Also known as hotlinking this is called a piggy back ride where in an external piece, image is connected back to the owners website or blog. As a matter of ethical practices the owners permission should sought before creating the inline connection. Albeit you are not destroying the copyright you are still using the other parties band width as well as may be presenting images in blurred form. The owners may not like their content/website displayed on yours for myriads of reasons.    

Keywords : Anchor Text 

Keywords are words and phrases associated with the contents and are relevant. They are part of the language as we process naturally and are compact source of relevant information. Whence embedded in a link they are termed as anchor text.    

Code Example: Anchor text shown in red. 

<a href="xyzabc.com">keywords</a>

Contextual links containing anchor texts are indispensable source of information to search engines. They index and rank websites based on these links plus a whole lot of metrix embedded deep in their algorithms. But misuse of keywords or anchors can lead to penalization.
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Uday provides Internet Marketing (SEO) Services
He also conducts Internet Marketing Classes in Jabalpur
Contact: pateluday90@hotmail.com
Mobile: 09755089323

Future of Link Building & SEO

SEO Overview

The beginning of search on Internet or web browser was facilitated by external links. These are links pointing towards the owners site from another source which could be an article, blog or another website etc. These links were then taken into calculation by search engine algorithms and the site was ranked accordingly as per their numerical strength which was an indicator of its popularity on the Net.  All this is passe, but the algorithms still rely on links for greater information about the websites and do enhance ranking if the effort made is following their guidelines.  

Now SE companies rely on many other metrics to rank a website but these too can be manipulated hence the mix is preferred.

"Human scrutinized links are better pointers to a sites quality then other intelligence method since it is impossible to replicate the human mind."

Therefore organically generated or natural links and/or well scrutinised one's are definitely more reliable. 

Eventually seo practices also points to a better site build up using unique informative contents, sound architecture, good responsible design, added anecdotal features like images, infographics and videos. Thus in present stage both on page and off page factors are important this is further accentuated by the user behaviour on the site.      

Link Building Once Upon A Time

Hence link building was a popular methodology by webmasters to promote their client sites. This went on for some time along with adding onpage attributes in abundance. Some of the webmasters were gaming the system and artificially manipulating the search results.   

In order to prevent the SERPs from being flooded with incompetent sites the search engines began improving their algorithms by tweaking them regularly. The Penguin Update by Google put stop to manipulation of search results by building spammy links helter skelter. 

The stage has come where in only quality or authoritative links count. The organic links attributed to good unique contents are the preferred mode used to enhance a websites ranking by search companies today. But unlike whence Penguin was newly introduced, the companies do not penalise spammy links they only ignore or dilute their impact. This is believed to be true?     

Web Saturation 

Do people reach your site just by a mention in the contents well that seems impossible in the present context hence a link is required to direct people to the site. 

Why is Web Saturation Important? 

Until unless you find a place on top of SERPs on many keywords your portal will remain ineffective on the Internet. In order to remedy this malady in the vast Universe that the cyberspace is one needs to be present at as many places as possible. This is known as web saturation. 

Hence link building is imperative but please this does not justify spammy links as they are bound to affect your online reputation even if search engines ignore them. Links associated with unique content and quality are most respected by the visitors as well as the search providers. But one point is assured with the evolution of search. The more the merrier is not necessarily effective if the external links are not quality driven. Select large number of relevant platforms to create outbound links following their guidelines for better search engine optimisation.    

Social Media Participation 

Yes social media is part of the ranking process. Why? Let us understand that web presence is a concern for search engines for if visitors are able to find a useful resource without a search then the companies lose their business and lots of revenue in Ads. 

Hence the popularity on social media platforms or online reputation of a content or content creator helps the associated sites to rank better. This is a strong indicator for search companies since a good content associated with weak site will discourage visitors. Any resource which is spammy or not qualified will mar efforts to gain popularity in the social media. Online reputation plays an important role in conversions as desired by the owner, professional or a company. By effective participation one can carve a niche for self on a social media platform. 

Internet Marketing is now an exercise which includes search engine optimisation, social media participation and paid or free advertisement campaign management.  

Truck Load of Metrics 

Search engines take into account a vast number of metrics nowadays before ranking a website. Hence make good the efforts and promote a suitable site. But remember the crux is that your site contents should provide an apt answer to the user's query on the SERP else you will never succeed. Hence more information the better that too extensively researched and relevant.   

Evolution of Search 

The algorithms will keep on evolving to provide better answer to a query on search hence changes in guidelines are bound to take place every now and then. Webmasters should adopt to new practices as required.

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Uday Patel provides SEO & Internet Marketing Services. I also provide optimised website contents in English. I teach Internet Marketing in Jabalpur in India.

Contact: Mail Me 
Mobile: 9755089323

All About External Link Building

Albeit many metrics are now included in ranking and indexing of website links stand out. They stand out as a decisive factor and as indicators of topic and niche. Though mass scale link building is no more the criteria of performance on the SERPs a large number of authoritative links do help. 

Natural links are the best for any website and most liked by the search companies nevertheless a lot of hard work and ingenuity is required. The content creation with niche information, utilities, graphics and videos create an ambience for inviting linking. Easier said then done but all web masters should aim at achieving a large number of natural links.       

Another good option is to create contents and add a link and then post it to an article site with editorial scrutiny. This is applicable to creating external links on all platforms that are authoritative with good reputation online. 

The most important aspect of external link creation is relevancy. The external link should be embedded in content which is topic relevant. But while doing this posting should not be done at spam sites or farms which are built for this very purpose. In case of doubt add "nofollow" attribute to escape the wrath of the search engine. There are many "nofollow" sites where link can be embedded in a write up or article safely. But even here editors will not allow spamming. Hence create content which is unique all the time and post in these sites for building referrals.       

When you embed a link do it in a sentence which contains relevant information, and is not more than a 100 characters.  Use logical linking practice in a suitable anchor but not manipulate the sentence to add a primary one. Large number of related anchors perfectly suitable to the content should be used.     

A large list of relevant anchors used naturally help the algorithms determine on which keywords the side should rank. It is no longer to use one type of targeted anchor excessively. The indexing criteria has evolved much more and can decipher what the site is all about.      

There are many platforms available for attractive content publication. These are manned by editors and strict editorial  scrutiny is maintained. This is the way to for search engine professionals now. These sites can offer quality linking but a lot of hard work is required in order to understand their criteria.     

A blog is also a good option for link building but the write ups should be of serious nature. As applicable to all content creation topic relevancy is of utmost importance. Just do not create haphazard contents to as an option for linking. A large number of anecdotal and informative blog entries is the order of the day.   

Hence numbers have no meaning if the activity is not executed rightly. Qualitative linking should be done in a campaign for search engine optimisation. Remember quality and not quantity counts. Have patients for results to come through.

Use the content creation to gain popularity of social networking websites, blog aggregates, online communities. The reputation you build up gradually will offer long term stability high position to your client's website.

Not only this inactive brand mentions in contents can also reap a great harvest. Natural language processing and artificial intelligence are inching their way up in the whole process of indexing and ranking. This is slowly changing the paradigm which the webmasters will have to be in tandem with or leave the service.   

You are not a search engine professional if you stop analysing and stop reading informative articles on this topic. Internet is constantly evolving and so are the search engines.