Avoiding Duplicate Content In Web Pages and Promotional Matters

 There was a time, whence search engine algorithms were in their infancy and were not capable of making out plagiarism. Duplicacy was tolerated to a large extent and websites and content flourished. This was not to be for long as the algorithms were evolving and inducting  filters and mechanisms to oust trash or spam

The effort behind filters like Panda and Penguin was to make out spam and duplicate content. These pages, off-page content, and blogs were expelled from SERP or completely penalized.  This was starting off a new phase and the search engine wanted to put the best results forward.

Unique Content Wins

The first principle that applies to good creation is relevancy. Search engines rank pages that are relevant and do not mention unrelated multiple topics. Thus, visitors on the search engines were getting unique information and not the ones that were proliferating the web everywhere. The algorithms are being developed all the time, and we hear about this as updates that they mentioned in interviews and news reports. The updates have become the talk of the time and the search engine professional always keep a tab on them and try to make out their impact.

Nowadays, there are many tools like the Copyscape and Siteliners that help SEO professionals, content writers, and website and blog owners make out duplicacy.

Visitors on the web look for unique helpful content and spurn duplicates. Google has recently announced this feature and they will follow and value content that subscribes to the guidelines. Most of the spam content is therefore being penalized and websites are being ranked lower.

Writing Best for Visitors

Earlier content writers were not focused on competency, they were just filling their creations with words that conformed to long-form content. They were making efforts to impress the search engines to rank higher and gain more traffic. This is not at all welcome the metrics that algorithms employ to enable them to measure the popularity of the content among the website or blog visitors. This applies to social media writeups as well.

Readability is also an issue hence learn to format your pieces well. Excessive use of tags is not good, especially the H1 Tag. Use bold and italics sparingly and create neat relevant paragraphs. 

Word Count Does Not Matter

No, the word count does not matter anymore and those writers filling writeups with meaningless words are being shunned. Hence make efforts to add useful and helpful information and links. Keep in mind even similar information or writeup though not spam does not work for ranking or attracting visitor traffic. 

Come up with something unique that attracts repeat visitors and negates the bounce rate. Bounce rate is a search engine metric that enables them to make out how long the visitors stay on the page. If the bounce rate is high, the website's position on SERP will go down drastically, and if a lot of fluff is present, it may be penalized.  

Content is King

This is the truth. But it is good content that is the king. With words and phrases, it is not possible to reach goal conversion. This could be through videos, memes, graphics, and photographs. Your pages and blogs should be rich in all attractive elements and placed properly. 

With new rules and regulations coming into the picture website developers and ad agencies should pay special attention to uniqueness.  All campaigns, be they for digital marketing or advertising should follow guidelines. If they fail if the central piece of attraction is not unique and attractive. Remember, the points mentioned in this blog post and follow them for great success online.

Acknowledging Content Spam & Impact on Associated Links

Of Website Content 

Content along with links especially on website are the most important element of cyber ecosystem. They are instrumental in reacting to search engine algorithms and provide crucial information (answer to query) to site visitors. In short write for the user...and further... bad contents will bring bad results and will be acknowledged as spam in quite a few instances.  

This fact should be known to website owners who hire webmasters or agencies for promotion of their website or holistic digital marketing campaigns. Seo content writing differs from the regular stuff and SEs have blocked spam using high prevalence of keywords as a yardstick measuring goodness. 

Thus malady afflicts those who pen website pages, blog posts and articles for search engines rather than the users. Boldly repeating contents on page or in another page in the website architecture is certainly not impressive and is boring. Search engines upon noticing the futility of repeat paragraph/page would downgrade the page...writing same thing in a subtly disguised manner would also harbor same action since the algorithms are being constantly enhanced to deal with dilution or spam. This would also lead to penalizing of internal pages linked with content with malicious intent. In case of doubt create a sub section under suitable heading or main link and add the new page there underneath. If repeated or similar content is present lower down the hierarchy it should be more acceptable?            

Not only repeating in any form but also adding content not narrowly relevant to the topic can be seen as spam. this is done to increase website presence on far related topic. The link and content architecture of a website should be unique relevant and designed for the visitors.   

Repeating kills creativity, for it is a mad rush to impress the search engine it thus drains energy to create a new vision using words that are clearly invigorating to the readers and explain things better. Yes people like flair in the pen provided it explains things in a lucid manner and is not abstract. Visitor need direct and simple answer to their query be it navigational, informative of transactional whatever the intent. The attention span of most visitors is limited and there is no time for unravelling intrigue or abstract.  

More on Duplicate Contents

Creating New Pages 

Whence you create a new page be careful even honest intention can be construed as malicious if it is to narrowly related to the existing. Sometimes it is necessary to create such pages in order to bolster the information architecture of the website as whole. Another unintentional spam is seen on eCommerce sites in case of product descriptions where remarkably similar description are used in case of items separated by dimensions or price. 

Large portals are subject to repeat content which inadvertently creeps in especially in case where other writers dabble or have written in part. It is a mind boggling exercise which will lead to fatigue if scrutiny is made to extricate such malicious impact and most webmasters ignore if the fee paid is less and hence the time accorded or reasonable traffic is in place. But these site sooner or later will be beaten hollow by the peer on SERPs.     

Earlier a large number of pages where created to attract attention to closely related search terms. This is spam and making them landing pages will not achieve any authority for the website. A unique write up using semantics will automatically focus on diverse  search terms. Those out of purview will not be closely related hence a new page can be created as sub division of the same topic without any fear of losing authority if not penal action. Topics or sub topics can be repeated on new pages in order to elaborate information but the phrase used as introductory on a parent page should not be used.        

Search Engine Optimization Ethos    

Search engine should avoid penalty in the optimization framework rather they should discount authority if malicious intent is found. Imposing penalty is regressive and conservative unless until it is a case of a direct threat that viciously manipulates the algorithms. 

Website owners often fail to pay enough attention to on page contents because either they are not aware of ever changing dynamics of algorithms and the importance of on page content, or do not have enough budget to hire a seo writer which by all means come expensive. Search engine optimization is an art unlike its parent fold known as digital marketing and art costs money.

This is just an introduction to content spam more digging will be revelation in this series. Stay Hooked!

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

    

Is SEO A Dark Matter in An Unfathomable Universe?

For Laymen SEO or Search Engine Optimization

This exercise simply helps your website or blog rank better on SERPs or Search Engine Result Pages which you get when you type a search term in the browser search box.

Better ranking means better response to your website and hence goal conversion - greater online business, enquiries, brand promotion, information dissemination or whatever.   

For Webmasters 

SEO is difficult, time consuming and needs perseverance to achieve results. But  in spite of all the literature, tips and advice, SE guidelines available on the Net, it is not everybody's cup of tea. Besides understanding how search engine index and rank a website including the plethora of metrics that they have recently inculcated into their algos things still do not work out for many. 

In competitive environment and rapidly changing algorithms experience or long term association pays but this does not mean that newbies will not be able to perform.  You need commitment and good guidance remember.  

I will tell you a little secret here!

You need to master content writing...gone are the days whence you could work on the directories and forums to get links and rank. No more does multiple article posting and spam blogs work.

I was  nearly hired to write blog entries without substance long time back, and that did work in those days - before Panda and Penguin came into picture. Somehow the hesitation on my countenance was palpable and I was fired before I could be hired and had to pay for the coffee as well. 

You need to write well as near to grammar as possible, and as anecdotal or informative as possible. You need not write like prize winning authors do, that is  a tall order. But You Should Strive!

As a writer you will be active on many platforms or sites do not be overawed by writers there with super success or be intimidated by stringent editors. Keep writing as best as you can. 

No Silver Pen in Hand!

Well from beginning, I was writing articles for free, and would publish them on sites which had some reckoning. This art refines itself in a scalable manner until unless you are born with a silver pen in the hand. 

So you write and write, which I am still doing, and develop into a better writer. This will reduce forays into directory submissions and forums...albeit relevant forum participation with etiquette is productive. But no spam works remember!

In SEO, writing better counts, and that is what fetches quality links. This will also help you manage blogs to provide links for referral to your clients and juice as webmasters prefer to call authoritative links.

As a side tip add attributes to your work like videos, infographics or images to make the content more appealing and interactive.

Regularly written quality blogs are essential for website promotion and they are also good enough for creating a reputation by espounding your art, services, profession, highlighting brands and companies. This is a platform where you can demonstrate unique products, niche skills and processes.

Why Not All This in Website? 

Well unlike websites, well maintained blogs are not static...if the websites are not regularly updated they remain static for long. Well this is why inter linking a blog to your website is important for it acts a mouthpiece with fresh contents pouring in. Keep in mind that it is topic relevant.

Content is King!    

That said and done content is the king. But then you have to learn to use content for users as well as the search engines preferably for the former. The search engines are less demanding and they understand write ups much better especially with semantic inputs. You need not add keywords in your write ups deliberately and not in wild profusion. Let them be natural.    

Another important step is to be relevant when you write on a website, blog or article. This is of utmost importance and by relevancy I am not just writing about topic I am referring to sub topics or niche that diversify a topic. And this is how you can direct your website to targeted keywords. And this where art comes in. Well! Understand this in depth to avoid the dark matter.

Search Engine Optimization Diversity

In current situation search engine optimization is not limited to quality link building anymore many other metrics have made inroads...all those that make user experience better and relevant to the query.

If you regularly use search console and analytics you will get a hint as to what other factors are dominant for better indexing and ranking of SERPs. Also you need to be active on Social Media to better your traffic.

Social Media or Digital Marketing participation is instrumental in getting good traffic through referral but this does help in ranking somewhat. If you are into Adwords nothing better for as you become a professional you would greater understanding of the search terms.

Technical SEO     

Do understand technical aspect of Seo and UX as well. Search engine optimization is complex so do not hesitate in taking help from other faculties.  The link architecture, user friendliness, speed, mobile friendliness, browser compatibility etc need to be looked into. Eventual aim of a portal or website is to deliver results or goal fulfillment it is not a showpiece as some companies like to project.

The Search 

Yes like a good library, search engines want to furnish the best answer to the visitors query. Would you like to waste time in a library where you search for hours to get the book you want or perhaps never get one at all. This applies to SEs they wish to present the best and most relevant. And Yes! In most efficient and appealing manner.    

If you understand what I am pointing to you will not be running after the dark matter in an unfathomable Universe!
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Uday provides SEO Service and Website Contents

He also teaches Internet Marketing in Jabalpur during Summer.

He loves to blog on many topics as a writer. 

Contact: pateluday90@hotmail.com

09755089323

Writing Quality Contents Online

For writing quality contents simplicity is a virtue that goes a long way. Make it simple. At the same time understand the meaning of words frequently used as well as less used. Understand the meaning of rare words which are not used often but can be helpful in negotiating a difficult twist whence writing on topics.   

Develop Your Own Dictionary

Increase and maintain a vast repertoire of meaningful phrases and complex words which help in explaining difficult aspects, emotions and complex situations with ease. You can make your own phrases but they should mean well and clear. 

Style Innovation

Innovation is the crux of quality writing, hence develop a unique style, a powerful vocabulary that generate emotive expressions. Be bold, do not hesitate to bring forth a style or views and news in your own terms. 

Quality writing means explaining the topic or announcing an event in a structured language. This is also applicable to writing novels where sentence structure separates professionals from the novice. 

Read  

You cannot write if you do not read. The ability to quickly grasp meaning of complex sentences in online writing can lead to developing your own abilities to bring forth the meaning of sentences by skillfully using words and phrases. Hence read blogs, articles and books by acclaimed authors who have authority on a topic. Do not waste time on fiction which is not much related to writing quality contents online. Read news articles, opinions and research material if the latter is required for an extensive write up on a subject. 

In case where knowledge and facts are concerned a capability of in depth research has to be developed. Searching online as well as off line is a must if you wish to get your facts right. Extensive research makes contents unique, which is one aspect which outdoes other competing ones. Always keep on reading on the subject of relevancy. But your bread and butter could arise from just any topic hence develop ability to grasp quickly unrelated topics that may often not interest you as a writer. 

Formatting & Grammar

The title, first sentence of paragraph should well explain what the write is all about. This is important to catch and fix the reader’s attention. Secondly the length of your article should not be discouraging or cause a reader’s fatigue. Hence formatting is an important attribute especially for websites.

In case of writing lengthy articles or even short ones clever formatting is crucial. Smart headings and short sentences all included in a paragraph makes it readable… and a catchy headline will attract readers.  

Your writing should be neatly divided with headings for search engines and visitors both. In case of search engines use one H1 tag that is usually the main headline, than use few H2 tags and as many H3 tags if required. This you would often do when writing for websites and large portals.    

Break paragraphs effectively each containing one module of information.

Make effective use of comma and full stop to clarify what you mean, a pause is like a thousand words. It can prevent a clash within a sentence and make each one clear this is especially applicable with case where simple and complex sentences are contained. Although write using simple sentences sometimes complex structure is unavoidable. Hence read about use of comma, full stop and semicolon. Any write up that makes sense is readable hence apart from creating structured write up do not be involved deep into grammar. And get confused!   

Generating Interest & Photos and Videos

If you are associated with a topic or an authority on one…you can generate lot of interest among professionals, amateurs and others alike. Making a write up interesting is your ability, and understanding the readers you attract is also important. If your write ups contain a surprise, an unknown fact, or describe an adventurous event often, you will certainly add more and more readers. 

Related, explanatory or interesting photos when added intermittently at right junctures can increase the readability of a write. Add an info graphic where comparison or figures have to be expressed. And also add a detailed or explanatory video limiting it to just one.    

Blog Writing

Blog writing can be a mix of fact and fiction; in fact all your blog writing should be anecdotal in nature. Here it is you who is behind the narration, if the writing is not anecdotal better create an article and name it so.  Frequent or daily happening is what the readers of a blog look for… keep this in mind. A doctor can write about interesting cases and a surgeon can write about unique operation he has done. There is no limit to topics especially on the Internet.  

In case of a travel blog add pictures to highlight destinations, photos of important places, public activities and interesting people you have come across. Write about small things for example a small pawn shop may be more interesting than a large departmental store. Same things apply to an eatery, small ones on street offering unique food may be more interesting than an upscale joint with standard plate.      

Like any write up success depends upon what interests readers. You should be able to gauge well. 

Blog writing usually has a minimum length of few paragraphs but the entries could be lengthy even beyond two thousand words. The limit arises whence the meaning is achieved and delivered fairly well. Do not go on to write gibberish.   

Using Semantics

Semantics are more helpful in case of humans in order to understand the relationship with the main topic. It is crucial in making the search engines to understand the topic. Rather than repeating the keyword again and again which may invite penalty from the search engines use related words. For example hotels, resort, accommodation, restaurant, room, cottage, tariff, service, amenities all point to a hotel. 

When you write naturally semantics naturally drop in so not much effort is required here. Remember always write naturally for the readers and do not try to insert keywords or phrases in order to impress the bots. 

Repeated Edits

Go through the write up before publication again and again in order to do away with typos and related errors. See that your sentences are delivering a perfect meaning and are truthful. For in writing honesty is the best policy. No fake news please!    

Practice Read and Write

Like in any field practice makes a man or a woman perfect. Keep on writing till your readers say that you have done a good job worth impressing an editor. Well! Continue to read and write to be successful on the Internet. There is no end!  

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Uday provides optimized contents in English for websites. 

He provides Digital Marketing Services(SEO).

He teaches Digital Marketing in Jabalpur
Contact: pateluday90@hotmail.com

Mob: 09755089323  

Researching Keywords & Contents A Wise Approach

Though using keywords tools are the regular means of finding the important search terms, it is usually a bad experience since the extensive one's are paid. The best solutions for making a list of useful terms is to study the topics in books, letters and the SERPs literally speaking. 

With the complexity of ranking algorithms there is no possibility of coming across magical search terms that would invite tons of organic traffic. It is best to list a large number of terms which are long and semantic in nature. This way you will sideline competition to a good degree and rank quicker. In the contemporary period ranking on prime keywords is nigh difficult and if your seo practices are good you even then it will take a long time to rank.

Will your client wait that long?    

Hence understanding the topic is most important...if the contents of the site have been already written. Else understand what the client wish the site to be about, and then first write contents naturally using a good mix of semantic terms and proper ratio of prime or exact terms. 

Besides understanding the topic thoroughly take into accounts the trends and demands that surrounds a topic or a product. This will fetch you closer to the right content, and surely right search terms will emerge. If you type the terms from the list you have made and query them on SERPs you will deepen your list with more discoveries. Remember your site will only rank for terms that are relevant as shown by the content on page. Trying to rank on words and phrases outside the purview of onpage contents will be a meaningless exercise. The contents should be pointing towards words and phrases and you can rank only on these and the semantic of course. Do not waste time on high ranking phrases if they are not relevant to your contents. 

Hence first most important task is the focus on contents...are they written suitably to what the website means to deliver. Accuracy is a must in the write ups done naturally...do not write for the SE's. Good contents can be delivered only by a good writer who understands SEO very well. At the same time he should have the capacity to research. What I am putting emphasis upon is that contents and keywords are intertwined and the latter should have a diverse profile. Relevancy is what explains the engines better about the topic else a confused status means very poor ranking on SERPs.    

If you are promoting a hotel website then besides the hotel terms you can rank poorly on resort and lodge terms. Ranking on related terms may be weak but they will accord you a proper mix of terms for links to be used as anchors which is imperative. Simply put  you cannot go on using a term for long in anchor.    

Hence deep research and study of the topic is a prerequisite for discovering search terms. And then these will play an important role in the whole promotional strategy. This is a make or break activity so be on alert constantly. Throughout the search engine optimization campaign you should be discovering new words and phrases which are relevant. Focusing on wrong terms will certainly lead to failure and client dissatisfaction.   

Extensive research will also help you on Adwords campaigns albeit their keyword planner would of great assistance whence paid search factors are taken into account.

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Uday teaches Internet Marketing in Jabalpur
He provides website contents in English
He provides Internet Marketing Service 
Contact: pateluday90@hotmail.com
9755089323

Why Blog?

Blogging is a powerful tool to get your message across be it that of a revelation, news, protest or dissemination of  information. Bloggers are basically media people who wish to send a message of criticism and or affirmation. But this is not all for bloggers turn out from the blue.   

The best advantage of blogging commercially or popularly is to be your own editor and publisher. You are not dependant upon third party platform for publication and to generate revenue. For Internet Marketing it is an ideal tool for creating content and marketing them online.

Success on the Net depends upon the popularity of a utility and the online reputation of the publisher or blogger.  This comes out with the usefulness of the utility or the knowledge and experience of the author. For major companies it is a prerequisite for building a brand and showcasing their products and services. For professionals it is a medium to disseminate information and also to highlight happenings in their profession. 

Unlike website which has static contents (mostly) a weblog is a medium which is used to add content constantly depending upon how active the author is. But it is essential for the publication of contents to be regular, informative and or entertaining as well readable. 

The simplicity of the interface is what attracts a  large number of people to use it. It is easy to write and edit, publish photograph, video or add music to the entry to make it more appealing to the readers. Whatmore you can optimize the entry as well as the whole blog to index and rank in search engines and get traffic. They can also be listed on the directory, linked in articles and posted on forums to get traffic through referrals.  Users can promote the blog or the entry directly through SMS and email. They can be published or linked at social networking and bookmarking site.

A well groomed blog attracts dedicated readers using RSS syndication, followers and visitors at social media site or in the search on Internet SERPs. A large number of followers create an online reputation which is acknowledged by people as well as search engines. If you write on a niche you attract greater number of followers interested in that particular segment.  In this case you can also invite guest posters to add to content or add an author with permission accorded through the settings. 

Revenue can be generated by selling online or publishing Ads in the blog for commission. It can also be used as a referral earning medium or affiliate business platform if the entries are regular and appealing.

Unlike the newspapers and magazine this content publishing tool has limitless reach and the information transmission is at the speed of lightning. Traffic in millions can be generated for  sites which are properly optimised and have substantial offering.     

Blogging is not only for professionals, companies, authors and media persons it is as much for amteuar writers who have something interesting to reveal. An amateur writer can be a retiree, housewife or a hobbyist just anyone who has the time and inclination to pen his thoughts and experience.  

While you can create your own platform and link it to your website. Free platforms like Blogger, Typepad and Wordpress are also available for writers. Blogs with advance features are usually paid sites. 

The interface is simple. You have to create an account sign in and enter the dashboard. Here you have an option to create a new entry, add photos, videos and infographics in order to add more substance to the written words. Once complete you publish using the publish button and the entry goes live.    

You can hire a content writer to assist in publication if you are not a good writer. In order to generate traffic you can hire a search engine specialist. All this may cost money but the gains are fruitful. Companies hire professional writer with deep understanding of the niche to create and make popular their company blog.  

If you have something interesting and useful to convey do start blogging from now on!

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Uday teaches Internet Marketing in Jabalpur. 

He provides Internet Marketing Services and optimised website contents in English

He can be contacted using email and mobile>

pateluday90@hotmail.com

09755089323

Writing For Seo & Content Creation

Content Creation for New Website

It essential that you make a list of content topics whence writing for a new website. This means you have understood the topic well after extensive research. The initial research is carried about the topic fine tuned to exactness for a topic say resort is a broad term. Hence you have to discuss with the client to exactly what he wishes to convey to the visitors. Nail this down with keyword discovery using the SERPs and some analytic tools.  The latter are usually paid so you have to just skim the surface since more search terms will dawn upon you as you proceed. 

Research & Writing Contents 

Research well, discuss and find out before creating a list of contents. While creating the content list define the hierarchy as to which page is important in descending order. This will help create a fluid architecture for the website. As understanding dawns you will be able to name urls using search terms efficiently. 

Earlier you could just add search terms with abundance in the body but no more. The terms are strategically placed and in limitation. Formatting is essential use H1, H2, tags as per norms add search terms and brand in headlines. Format contents into paragraphs and insert attributes like images and videos neatly.   

Contents provide information and convert visitors to the website purpose. They are information carrying attributes for search engine on the basis of which they index and rank website. Make information unique and intense about the topic and do not mix topics create a separate page for related topic or even a seperate website.

Focus is essential for successful SEO else you will get no results. All these skills are obtained by constant practice so dive in. While writing on website is more stately that on blogs is anecdotal.    

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Uday provides Digital Marketing Service. 

He also provides optimised website contents in English.
He conducts Internet Marketing Classes in Jabalpur in India

Contact: pateluday90@hotmail.com

Mobile: 09755089323 

Content is King! Make it Rule!

I am not going into the nitty gritty of grammar or structured narrative. What appeals sells! But still you cannot ignore the basic rules of writing whence you create content. Keep in mind readability and the user appeal when creating informative articles. Extensive long write ups are not often read completely.  But yes there is much more to it for creativity and innovation are the buzzwords for success and they apply here as well.  

But research and deep knowledge of the topic is a must for advertising content creation uses glib in which the copywriters working for Ad agencies excel. They are paid for it. The art of writing should not necessarily be frivolous it can be informative, revealing and descriptive. Also master the art of writing headings, subheadings and titles these are conversion and eye catching tools. They are essential for formating as well act as keywords for search engine optimization.      

As far as Internet Marketing is concerned content creation is absolutely essential. But you must remember that consistency in a campaign is very important. Constant publishing of content and regular sharing or book marking is required to reach potential web saturation. Topic relevance is an absolute must you have to stick to the topic. This can be seen in blog writing professional blog writer restrict blogs to the topic of their expertise. Hence create blog for a specific topic. Writing ability means able to pen down writeups on diverse topics for this a research methodology has to be followed.  

Content can be created on website, blog, user content creation sites, ebooks, article sites, forums and microblogging sites like twitter and facebook. You can publish articles in LinkedIn as well. Short piece of contents are directly pasted on social networking sites along with images, videos and graphics. 

Like I said earlier expand your creativity to reach a level whence it becomes appealing if you wish to be a success online. Writeups are not only for link building they are powerful explosive conversion tools besides they create awareness for brand building. 

It is important to create different write ups each time, this is what makes the task time consuming and onerous. Do not repeat the piece becomes boring and lack new information!

The old adage stands like eternal truth whence writing is concerned. Practice makes a man oops also a woman perfect. Practice a lot by constantly writing this is the best sharpening tool.  

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Uday Patel

Provides Internet Marketing Service(SEO). 

He provides optimised website contents in English.

He also conducts Internet Marketing Classes in Jabalpur. 

Contact: My Mail

Making Contents Appealing - Online

Your writing says all. Content can make or break a business online. Well read on if you wish to be a better content writer. 

Well usually, short, precise and anecdotal write-ups encourage users to read on completely. Users on Internet do not read long write ups until unless they are seeking detailed or extensive information. Whence there is information in question, detailed well researched and unique contents may be the order of the day.

Integrating Media – Visual Marketing & Branding

In the modern context on the Internet, interactive portals, websites and blogs make it possible to integrate images, videos and infographic. Let me tell you this is the best way of presenting contents to the users. You can also add quotes or anecdotes or call outs if suited to the write up. Inserting elements described here in between and logically will generate a pause which will engage reader to go on and captivate his attention.

Hence user generated content sites like hubpages make it possible to integrate media in the hubs or articles.      

This type of content creation is an ideal tool for visual marketing and highly successful in creating a brand appeal and awareness.

Engagement: Stick to the Topic.

Things do not end at integrating media, you have to be well focused on the topic and it’s specific. For example you are either writing on a resort or its accommodation or both. In first case, write about the resort comprehensively giving importance to accommodation part as well. In the second case, write extensively on accommodation after describing the resort briefly. Describe the rooms, amenities services, interiors, surroundings even the architecture and ambience that is generated. 

In case when you have to write on both aspects, the do write on both and the services offered, include out of the way offerings and other related information. Divide content in neat, readable paragraphs, add images and video. 

Accommodation 

You should have a way with words - use a good vocabulary. Tell a story or a powerful narrative that compels reader to go on. You can go through your article or blog entry or website content - again and again. 

Resort

Does it hook you?

      

You should be the best judge. Or ask a friend or an expert. The best is to judge from success on the Internet. 

How much time people spend on what you have published. Do you get repeat visitors? Are people attracted to your content and join your community or group etc. 

Pushing Your Business or Profession to Higher Level 

Does your writing increase your online reputation? It should. That is the aim of participating on social media. You should succeed on pushing your business or profession to a higher level. Your write up should be able to assimilate advertisements or website links naturally for your clients business.

    

*Keep in mind direct promotion or external linking may be discouraged by some publishers.

General Information

Impart unique and useful information in the content. This is an addition you should not neglect general information for the uninitiated. If you are targeting people who already know about the topic you can reduce general information that which is obvious. 

Gathering Information 

Let us understand one aspect of factual writing. You may be a good writer but then your expertise on many topics will be limited to what you have read about, or have experienced. This is natural. But your bread and butter as writer would rarely be basketful if you write on few topics.

So what do you do?

Well there is plenty of information available on the Internet and in the libraries.  You can further information by gathering it from experts, community members and yes from the clients, business owners or the professionals. If you are lucky you can experience the topic yourself but this is not always possible. On many instance the client will assist you in getting the requisite experience. May be he will treat you to a free lunch or a stay at his fabulous resort.

Thus if you have completed the full circle of information gathering as mentioned here, you will write accurately, and be ethical as well.          

Summary or an Introduction Line – Avoiding TLDR

(TLDR – Too Long Did Not Read)

This is what a sketch of a write up should be, a line or two, brief summary or even an image that tells the story. When I write extensive itineraries for package tour websites I usually mention destinations in breadcrumbs or one liners followed by an itinerary sketch.  

Be aware many visitors will skip an article or blog entry if they are not able to make out at first glance what it is all about. Even if you have done this formality add a suitable image wherever possible.

For Seo 

If you write well search terms will naturally creep in proper percentage. Do not add keywords unnaturally to gain on SERPs.

Uday Provides Seo/Internet Markting Services
Also teaches Internet Marketing
Jabalpur, India
pateluday90@hotmail.com
Mobile: 9755089323

Search Engine Optimization & Website Contents

The world of Seo or Search Engine Optimization is constantly changing. At present the SERPs are unstable as search engine try to perfect their indexing and ranking system. Much to the dismay of webmasters some criteria has been set which gives preference to brands, major chains and even websites that are not optimized at all or those with soddy contents.      

A constant evolution is taking place with regards to the algorithms responsible for placing websites and blogs on search engine result pages or SERPs. 

The SE companies are constantly involved in improving results that would convince visitor of their effectiveness in response to the query.  With the induction of Panda and Penguin most of the spammers have been ousted and optimization has become as tough task.   

Optimization is no longer limited to link building as it was earlier. A vast range of matrix have come into play with various degree of effects. Among the major influences, website contents and authoritative linking plays major roles. Both the elements are related - creating authoritative links requires excellent contents. 

Hence contents become supreme. This means one should have good, relevant and unique contents on websites. Writing for users is a prerequisite but some elements of seo should be present.  Many website owners skip due importance that should be accorded to contents. 

Writing is not only a skill but it is an art too. The first step in content creation is to create a link architecture which elaborates what topics would be present on the website. This begins right at the white board stage.          

The link architecture should be created in a top down manner with the priority pages on the top. While creating the topic list link naming should take place using keyword related to the topic. 

As always, the home page should be written first, it should comprise of summary of what the website is about. This is where tags, title, meta all come into picture. Hence write the contents such that they incorporate major search terms along with semantics. The contents should be neatly divided into readable paragraphs interspersed with relevant images which are properly optimized.     

As per old practice keep the targeted search terms in the first and last paragraph while including semantics within. The contents should be highly relevant and should justify the domain and the title. The domain should be based on related search terms but the ranking algorithms do not rate them as highly as they did before. So a company name or any other name is not a disadvantage...well to some extent.       

Whence writing make sure that there is no duplicity and violation of rights of  others. Hence do not copy contents....do not plagiarize.. and no scraping please this is copyright infringement and search engine are not kind to such write ups.   

Writing unique contents means digging deep using research. If you are writing about less searched topic, it would rank better on the SERPs. This simply means there is less competition, and hence less chance getting buried in a pile of redundant websites which have not been able to climb the ladder. 

So if you are writing about an economy hotel stick to it there is no need to describe a luxury of five star . property. You will be aiming to place your website on budget, cheap, economy hotels not luxury hotels mind you.   

Whence you write on internal pages see that each and every page offer unique but related information. If you find a page has similarity but you still need to keep it onsite then use the "rel=canonical" tag. 

Yes proper grammar and structure as good as they could be should be given top priority. These guidelines also apply for creating contents whence building authoritative links using article, blogs and news. Last but not the least saturate your web pages with good amount of write up optimum being two hundred and fifty words. If it is an eCommerce site  proper product description creates a winning portal.  

Content Creation for Websites & Seo

With dynamic changes in search engine algorithms it is becoming more and more difficult for average webmasters to rank websites. This is because rules have been tightened and are being implemented more stringently day by day. Link building without any authority or editorial scrutiny hardly works. The out bounds are important but not the way they were earlier. Third grade content will not work at all.  

Recently the Panda filter was incorporated into the algorithms by Google bringing all sites under the scanner. Albeit the search engines have set in preference regarding which sites do better on SERPs there is plenty of scope to fetch in organic traffic. (One such example of this preference is the favor accorded to major brands.)  

The algorithms are constantly evolving bringing about perplexing changes. This evolution is always challenging webmasters as to how to perform better on SERPs. One issue that has been fixed by Panda is that there is no scope now for loosely written content for creating an opportunity to link. Scammers had a field day till the rot was stemmed.  Many blogs and websites where thrown out giving greater opportunity for those with relevant and properly written unique content. 

Website & Off Page Contents

Unique content means that which explains best the offerings of the site yet stays out of the glut. Hence if your are writing about  your site which is on hotels you should be more descriptive using important and LSI search terms in the write up. Use words like, rooms, suite, cottages, bathroom, accommodation, tariff, service, amenities, facilities, ambiance etc.    

When we talk about Internet Marketing  greater emphasis is accorded to search engine optimization. For off page promotion content creation in terms of articles, blogs, videos become important. So does what is there on your website or portal. 

Though unnecessary information is discouraged it is imperative that the interface contains relevant content. Sites with thin content will not rank well until unless they cater to some very unique and rare search term. Hence the first criteria before taking on a new project is to evaluate the site content along with the link architecture, usability, usage of tags, internal linking etc.     

There are hundreds of articles on how contents should be written according to the new guidelines. Usage of excessive keyword is not advisable at all. Add relevant LSI terms or simply put be descriptive without repeating important phrases that define the topic.   Remember search terms are important since the indexing and ranking process depends much on them...logical isn't it. 

When I say avoid glut I mean do not venture into a topic which is already saturated rather spend your efforts on something rare or less popular. Well for survival webmasters cannot be choosy and they have to take on projects as they come.    

For websites and content marketing well researched effort will always pay. This means doing extensive keyword research using various tools available online. You must write naturally in a flow as the writer do. Dig out aspects which have been ignored by others. Provide complete information about the products, services, topics or what not. On many instances location should be added - use structured mark up where ever you can. 

This way you will accord enough information to search engines as well as make the contents an interesting read. The latter is a prerequisite. In case if you are not able to naturally incorporate search terms in your article, do not worry. The SEs are becoming more and more smarter these days to dig out the crux.    

Another suggestion that I wish to give out to content writers is to work on numerous platforms which have editorial scrutiny for contents thereon. If you can score better in such platforms you are bound to become a better writer.  

Without over doing divide the write up into relevant paragraphs decorate in limit with tags, headings, italics, etc. Add relevant highly optimized light weight pictures with proper alt tags.  

As this articles states contents have become very important. If you cannot write yourself then hire a content writer for website or promotional efforts. Internet Marketing is heavily dependent on the written word be assured.