Content Writing : Long or Short Form?

Digital Content Marketing Media

We are discussing here pros and cons of forms of digital publications both for readers and the search engines. This write up aims to heighten response of contents meant for digital marketing.  

Contents are the most desired and effective means of social media participation. They should convey the right information or message to the readers who find them on the web.  Basically short or long form of write ups are created on blogs, article sites and visual contenting sites. Other frequently used media are the press release sites and online publications like magazines and news letters.  Company and private ownership portals also publish solicited contents but quite infrequently. Those in to outreach should keep looking for such opportunities and contact the publishers timely.  

Publishing Medium Styles & Formats

The main target of articles, blogs or a visual contents are the audience tuned and hitched to one topic. This is the first nature of content creation it should be well focused and topic oriented. This applies mostly to blogs which are topic oriented. In case of articles and visual contents they can be published pertaining to diverse topics on publishing sites. The eventual aim to find and oblige readers with informative contents. Reader would love to arrive at extra information that would enhance their knowledge and this is the purpose of internal linking as well. Website content writers should keep this aspect in mind.  Remember you will be publishing on diverse platforms on Social Media and hence versatility as writer counts. Keep in mind the styles preferred before you solicit. 

Seo Purpose

Contents with links are used for SEO purpose or search engine marketing. The linked one are also  good source of referral provided the write up generates viral traffic. Remember links are not only for SEO purpose they can also extend information is the object page is relevant and trustworthy. 

For SEO purpose the all contents should be indexed and ranked high for them to generate high traffic and benefit from user response. This can happen if the post satisfies algorithm metrics and thus is able to rank high on many search terms. 

Another SEO purpose a  well written article can fulfil is natural linking which is highly valued for ranking. Contents which contain intense and relevant information, are interesting reads and find visitors who would like to link it to their site for frequent reference. Thus write up which are naturally linked or pass through editorial scrutiny are favored by search engines.  

Pros and Cons

Though we assume the above attributes are most likely to be found in long form content this is fallacious. Apt up to the point condensed or short form content can equally solve the purpose. Hence those advising web masters to write long form content all the time are not being honest. Quality outweighs quantity. 

Long form content though appealing to the web masters because of prevailing propaganda are not without pitfalls. Let me state the negative aspects first. There are many traps that could hinder content performance if not carefully avoided. Read on....     

Readers have short attention span in the cyber space and are likely to skip long form articles and blog. This can happen less in case of visual contents since the images and videos can keep the reader hooked. In case of former the write up may generate a high bounce rate thus spoiling the chances of reaching the top of the SERPs. 

Long form contents if properly written are more likely to be found quickly by search engines. They are more likely to be linked and generate high traffic. They are ideal for online reputation building.  

Add Attributes

In case of write ups with visuals, the long form with images, info-graphics and videos may keep the readers hooked but the sheer length can be discouraging.  Adding attributes makes an interesting read. Always  add relevant attributes that enhance information or clarify the subject. Hence videos pertaining to basics and advance knowledge/technology are most liked.       

Pit Falls

Writing at great length could lead to repeat information, could dilute equity and the verbosity could make the visitor lose interest, and hence lead to high bounce rate which is considered as negative metric by search engine algorithms. 

If you read guidelines of publishing sites with high editorial scrutiny you will find this mentioned. Please do not repeat information. This means avoid repeating sentences and paragraphs even if they are in disguised form usually with help of synonyms. Even sentences with differing structure but with similar meaning should be avoided. 

So whence you decide to write long form please weigh the consequence of an unprofessional job as mentioned above. Write only if you have lot of information to convey and then too do not extend characters just to please the search engines. Naturally written long form is the key. Sit down to write what you wish to describe and do not count characters. Do this only if the publication sites ask for - no less than one thousand words☺☑   

Thus if you wish to oblige the publication site, do not repeat, rather add more information obtained through extensive research online or offline. It is often better to create content on topics in which you have sufficient grasp else do extensive research. Seo content writers may be required to write on diverse topics and research is the best option to create articles and blog.  Do not plagiarize!! Read materials and get familiar with the topic and leave the rest to your style of writing and command over it. 

Proper Formatting 

With long form formatting is imperative. Readers should know what they are going to read next. Sub heading tags tags and paragraphs become important for the long content. Careful structuring does not mean formatting alone the write up should be hierarchical. What comes next? Think before you publish rearrange paragraphs before final publication becomes irrevocable.    

Some reader may like to skip section clear headings will help them reach the relevant section.  

Final Draft

Before publishing please keep the above factors mentioned in this blog article. Let the write up be natural, if it extends to become long form well and good. Generally a long form content would touch 2000 and more words.  Think before you create content.

Contact Me For Seo and Content for Digital Marketing! 

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Image Optimization ; User Experience & Responsive Attribute

An Image on Web

Most important visual elements are images that adorn the web page, blog entry or forums and comments. The pictures act as extension of text or content. Another aspect of photo inclusion is the pleasing note that an image may carry. They can act as mood builders which will attract visitors and perhaps turn them into repeat visitors.  These attributes please and excite or put at rest our mental faculties. Take for example a tiger picture that is so well composed...it excites or a landscape picture with soul in it will put your mental faculties at rest.       

Sun Rise

An image inclusion in a personal album differs from the exercise to include it in a website or a blog. While the photographs in personal album are included by insertion or by sticking, that in the web page is done using HTML or other coding language to embed it.  

Image As Utility 

On a web page pictures appeal, but they also act as addition or extension of the contextual text. The act of adding or including case of amateur web developers is at a nascent stage. Site owners web designers add them to their creation mostly to complete a formality ignoring the visual appeal or message that it could carry. Most of web development companies providing cheap design and development do not have the wherewithal and will to  add visuals using the criteria mentioned above. This also applies to content  creation in which image acts as compliment. Poorly written contents will mar the impact of the best images. Yes the relation with contents is reciprocal and semantic. 

Image Optimization     

When embedding image in a web page or blog make sure that the naming is SEO friendly and is compressed to write size using Image Compressing Tools like Squoosh or Adobe Photoshop. This is necessary to comply with the web core vitals and thus enhance user experience. Other tools that may be used are tinypng and Online Image Compressor. 

Tiger Photo

Do not forget to add a caption in order to further explain its inclusion. According dimensions to image on a web page is important. When  height and width are mention it helps hamper slow download, as the text downloads irrespective of the picture if the later is slow.   

Naming is important and the keyword used should hold relevance with the contextual paragraphs and add to the topic concerned. For example on a hotel wen page alt="accommodation" works fine and so does alt="restaurant" but if you add alt=fashion model it may not be contextual. Hence adding images and optimizing them is not just a formality it has to be done with alacrity mind you...    

It is necessary to check how the image affects download speed using the google download tool. Neglect in this aspect would lead to a bad user experience which serious website owners would not wish for. 

Image  Search 

Like voice search image search is very important and part of search engine optimization but most developers and web masters ignore it completely or take it in a lighter vein. Never proper image optimization can be a good visual content exercise and help in brand visibility as well as good means of referral if a link points to it.     

If you plan to uses pictures as visual content campaign on Instagram or elsewhere do not forget to add hashtags which hold relevance to the topic. 

Searching for Right Photos 

Best option is to photograph relevant images yourself or hire a professional photographer who understand the subject matter very well. If this is not possible ask a friend photographer to donate. Else resort to free image resources online like "UnSplash" they can come up to expectations. If fund allow you can purchase the right image from stock photography sites like Shutterstock or Adobe.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Reshaping Tour Operators Website

Tour Operators Websites Review

In earlier times not long back when the Internet had sprung up and online business seemed easy to earn lucre, most the tour operators' websites offered everything under the sky in India. When the search engine companies' algorithms were at a nascent stage everything worked. But as the algos advanced they became more and more focused on this virtual information highway. 

Thus a bizarre board with mind-boggling destinations promoting a wide spectrum of travel and holiday options found low presence in the SERPs and practically no conversion. What actually worked was those placed in a niche, a well-defined spectrum of offers that actually extolled expertise and trust. This was in defiance of the norms like spaghetti where every destination and holiday type under the sky was on offer. This not only confused the algorithms but diluted the equity as well. A tour operator company offering everything helter-skelter did not express expertise and no trust. Those travel portals were more like a department store with large product lines on layers of shelves and in every nook and corner conforming to many segments and topics, a virtue must for department stores and malls but not for a website since they lacked a niche.            

Search engines are not like which can comprehend a plate containing Chinese, Indian and Intercontinental, and exotic garnish. Success on SERPs is reserved for those conforming to a niche or excel in architecture that creates perfect silos. 

SE Progression

In the initial stage search engine reacted to each word, phrase, or keyword placed on the title and meta tags besides the content in the write-up with comprehensive formatting. This came to a stop whence manipulation came into the picture and the search engine began to furbish precise answers to the query. The search engines have to pick and choose diverse and vast metrics in order to comprehensibly judge a website and rank it on the SERPs accordingly keeping in mind the attributes offered by the peer.      

Tour Options & Seo

This is the story that tour operation website owners should understand and apply with the help of webmasters or SEO consultants. Creating a niche is more effective than offering wide-scale options...and this also assists in SEOs in effectively promoting the site. Promoting large travel portals and the packages would be time-consuming and expensive keeping in mind the time and labor required. This is easy but difficult to understand especially for portal owners seeking to widen their operation everywhere in order to maximize service and earn greater amounts.           

Focus on Niche

But I would not fail to repeat that a site focused on a niche appears more trustworthy as regards the company's focus. This portrays expertise that can be believed in the virtual World. Hence few tours focused on one topic with well-written package tours along with an introduction to the destination catered is the order of the day. You can add many options if your SEO consultant is excellent at creating silos as well as creating a good architecture containing internal links. 

But

But nevertheless creating niche portals is a better option. This may increase investment and care but then you are not online just for charity, online business is rewarding in fact for entrepreneurs a road to enhanced success. The number of package tours should be limited with extensive details ad an anecdotal account if possible.   Add images and videos in the introduction containing descriptions of destinations and if required info-graphic. Services offered on tours places of stay, transportation, and degree of difficulty or hardship should also be mentioned along with facilities and paid services. It pays to link up the tour manager's profile and that of local guides. Also link to pages containing experiences of clients on previous tours with photographs and letters of appreciation etc.         

Creating An Optimum Site  

Thus if you are a wildlife tour operator creating a site each for birding and animal watching is more rewarding. Hence create a separate site for safari hotels associated with wildlife tourism. Though these are topic relevant but clubbing all of them in one portal dilutes focus, weakens authority, and enhances optimization inputs. Adding well-written content and optimized attributes in the shape of images and videos will increase conversions and reduce the bounce rate appreciably. 

For service-oriented websites accreditation are a must or I would say indispensable besides authentic testimonials and reviews on trusted websites. All external information and knowledge-based text should be strongly focused on the topic or niche.      

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About Author

Uday provides affordable search engine optimization or SEO Services and Content for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

Why Blog?

Blogging is a powerful tool to get your message across be it that of a revelation, news, protest or dissemination of  information. Bloggers are basically media people who wish to send a message of criticism and or affirmation. But this is not all for bloggers turn out from the blue.   

The best advantage of blogging commercially or popularly is to be your own editor and publisher. You are not dependant upon third party platform for publication and to generate revenue. For Internet Marketing it is an ideal tool for creating content and marketing them online.

Success on the Net depends upon the popularity of a utility and the online reputation of the publisher or blogger.  This comes out with the usefulness of the utility or the knowledge and experience of the author. For major companies it is a prerequisite for building a brand and showcasing their products and services. For professionals it is a medium to disseminate information and also to highlight happenings in their profession. 

Unlike website which has static contents (mostly) a weblog is a medium which is used to add content constantly depending upon how active the author is. But it is essential for the publication of contents to be regular, informative and or entertaining as well readable. 

The simplicity of the interface is what attracts a  large number of people to use it. It is easy to write and edit, publish photograph, video or add music to the entry to make it more appealing to the readers. Whatmore you can optimize the entry as well as the whole blog to index and rank in search engines and get traffic. They can also be listed on the directory, linked in articles and posted on forums to get traffic through referrals.  Users can promote the blog or the entry directly through SMS and email. They can be published or linked at social networking and bookmarking site.

A well groomed blog attracts dedicated readers using RSS syndication, followers and visitors at social media site or in the search on Internet SERPs. A large number of followers create an online reputation which is acknowledged by people as well as search engines. If you write on a niche you attract greater number of followers interested in that particular segment.  In this case you can also invite guest posters to add to content or add an author with permission accorded through the settings. 

Revenue can be generated by selling online or publishing Ads in the blog for commission. It can also be used as a referral earning medium or affiliate business platform if the entries are regular and appealing.

Unlike the newspapers and magazine this content publishing tool has limitless reach and the information transmission is at the speed of lightning. Traffic in millions can be generated for  sites which are properly optimised and have substantial offering.     

Blogging is not only for professionals, companies, authors and media persons it is as much for amteuar writers who have something interesting to reveal. An amateur writer can be a retiree, housewife or a hobbyist just anyone who has the time and inclination to pen his thoughts and experience.  

While you can create your own platform and link it to your website. Free platforms like Blogger, Typepad and Wordpress are also available for writers. Blogs with advance features are usually paid sites. 

The interface is simple. You have to create an account sign in and enter the dashboard. Here you have an option to create a new entry, add photos, videos and infographics in order to add more substance to the written words. Once complete you publish using the publish button and the entry goes live.    

You can hire a content writer to assist in publication if you are not a good writer. In order to generate traffic you can hire a search engine specialist. All this may cost money but the gains are fruitful. Companies hire professional writer with deep understanding of the niche to create and make popular their company blog.  

If you have something interesting and useful to convey do start blogging from now on!

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Uday teaches Internet Marketing in Jabalpur. 

He provides Internet Marketing Services and optimised website contents in English

He can be contacted using email and mobile>

pateluday90@hotmail.com

09755089323

Writing For Seo & Content Creation

Content Creation for New Website

It essential that you make a list of content topics whence writing for a new website. This means you have understood the topic well after extensive research. The initial research is carried about the topic fine tuned to exactness for a topic say resort is a broad term. Hence you have to discuss with the client to exactly what he wishes to convey to the visitors. Nail this down with keyword discovery using the SERPs and some analytic tools.  The latter are usually paid so you have to just skim the surface since more search terms will dawn upon you as you proceed. 

Research & Writing Contents 

Research well, discuss and find out before creating a list of contents. While creating the content list define the hierarchy as to which page is important in descending order. This will help create a fluid architecture for the website. As understanding dawns you will be able to name urls using search terms efficiently. 

Earlier you could just add search terms with abundance in the body but no more. The terms are strategically placed and in limitation. Formatting is essential use H1, H2, tags as per norms add search terms and brand in headlines. Format contents into paragraphs and insert attributes like images and videos neatly.   

Contents provide information and convert visitors to the website purpose. They are information carrying attributes for search engine on the basis of which they index and rank website. Make information unique and intense about the topic and do not mix topics create a separate page for related topic or even a seperate website.

Focus is essential for successful SEO else you will get no results. All these skills are obtained by constant practice so dive in. While writing on website is more stately that on blogs is anecdotal.    

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Uday provides Digital Marketing Service. 

He also provides optimised website contents in English.
He conducts Internet Marketing Classes in Jabalpur in India

Contact: pateluday90@hotmail.com

Mobile: 09755089323 

Wordpress: Wonderful Content Management System

Wordpress is a content management system that lets you design your website for free. Advanced paid features can be availed as well. The system lets you incorporate your own domain name system into the website that you have created on WP.

PlugIN

Additional features can be added using WP plugins which can be a third party produce. The plugin are available in the Internet they are software programs that integrate with WP and accord additional feature.

Some of the featured plugins are Yoast for Seo,  Akismet for antispam and JETpack for seo and multiple features. Plugins that are not regularly developed or updates are not useful and can cause problems.  

Using a proper plugin the Wordpress site can be made search engine optimisation friendly. This is essential in order to rank on the SERPs.  

Regular Features

The regular features available in WP dashboard are option to create pages and posts.  Many beautiful themes are available to create an outstanding design in addition to integrating your own template. The themes are device or mobile  friendly being responsive in nature.  Themes can be purchased from open source market or from individual WP developers.

How to Blog?

Blog is one of the most useful tool that has come in recent times. The weblog as the blog is called is a short of personal diary and is an account of one's experience. The blog do contain information articles and news items as well.

The blogsite is an interactive platform and is easy to use. For example you have to first create and account with the service provider. One such service provider is blogspot for which you need gmail to create and account. 

You can either type the url or search in google using keyword "blogspot".

The Url is http://www.blogger.com

Another way is to click on the right side of the Google search result page. There is sign in written on the top right click on sign in. Once you sign you can add blogger services to your account. Going through the URL is best for first timer. 

Once you are at the blogger interface look for options. Select the New Post option or Write a Post option to enter the platform. Here you can type in whatever you wish to write and from the options on the top you can add photographs and use the editor to format your text. You can also add a link to the sites which are relevant to your content and add information to it. You add too many links your blog will become a  spam blog hence be very careful. Write for the users.  Once your entry is complete you can click on the publish button to publish your entry. 

Other options: While you are writing an entry you can frequently use the save button to save your work. Your entry will be saved a draft. Once it is complete you can publish it. 

There is an option for adding keywords on the right side of the writing surface. You can add keywords that describe your contents. Similarly you can location search to add the position on which your write is based. These will help the search engines place your blog better on SERPs.

Preserve the user name and password that you have created to open and account with the blogger.