The Best Approach to SEO strategy For Winning Potential Clients

Consider incorporating these steps into your next pitch for a successful SEO strategy.

1. Use data and research to sell your strategy

The first step in creating an enterprise SEO strategy is to compile the data based on your research.

You don't want an SEO strategy based on assumptions and experience.  You should be loaded with facts. Always arm yourself with data 

Your strategy should be based on:

• ·         Competitor research
• ·         Market Research
• ·         Make Useful Benchmarks of Competitive Strategies
• ·         Product marketing roadmap
• ·         Make a Budget

2. Use various tools for metrics

You need a data-driven approach thus always back up your strategy with factual collect if from Google Analytics and Search Console. Do research on SERPs and use various other tools there are plenty of them available. You need to be making bold statements when approaching clients.  

Businesses need a data-driven approach. If you make a bold statement, you convince the clients. This is one way to increase your client base. Data and research are always helpful.   

3. Incorporate your findings into recommendations

At a digital marketing agency, one of the important steps SEO professionals must do is to engrain SEO into the culture by educating clients on what SEO is in reality.

Here is an example of how to explain SEO.

• ·         Technical SEO solutions
• ·         Content Creation
• ·         Link building techniques

What you uncover in your audits will determine how many solutions you share and if you even have time to dedicate to link building.

4. Goals are Meaningful and Convincing

• ·         Maintain Web Core Vitals
• ·         Enhance organic traffic substantially 
• ·         Break down my monthly budget to see how much money I spent.
• ·         Enterprise SEO - Annual Goals

5. Discuss the Market  Roadmap

The well-made SEO roadmap is a guide to the success of your  SEO strategy. It showcases accountability and acts as an appreciable plan to convince and impress. Br road map into months and quarters stretching up to complete one year.  This strategy is a big winner when presenting it to the clients

6. Close the deal with  Q&A

Take time at the end of your presentation to explain action items for everyone on the call and open the floor for questions.