How to Connect with Your Target Audience?

When you are into online marketing many strategies work. If your objective is to convert the target audience to a goal whether it is sales, subscription, or awareness you need professional help.

There are various techniques or strategies you can adopt and these are within the purview of digital marketing. The technique comprises many subsets:

SEO

SMM

Content Marketing

SEM

Email Marketing

Google Ads  

SEO is search engine optimization it is the best way to rank high on SERPs and get organic ranking Websites that rank high on search engine result pages to get the best response. The aim is to rank high on SERPs using many SEO techniques that help in ranking on several relevant keywords.

SMM is marketing using influencers that excel in a particular topic. This working with influencers is called influencer marketing and they push your product and services on social media and via blogging and they bring promising leads and traffic to the site. This is a paid collaboration and depends on what the influencer charges for pushing products and services.

Content Marketing is creating relevant content and then distributing it on several platforms. The platform is usually social media sites and video sites. This is a long campaign and the aim is to engage or attract the target audience to create brand affinity or highlight professionalism in services and convert the target audience to the intended goal.

SEM (Search Engine Marketing) is paid marketing using social media platforms social media have their mechanism to advertise on their feed and associated site. This is based on cost when using a number of their advertisement formats. Advertisers can create a target audience profile using an objective and then convert the leads that are generated. Most social media sites let you create a text or an image ad with an attractive title and description. Though this form of an advertisement on social media feeds costs the results can be fantastic if optimized well.

Google Ads or PPC is simply pay-per-click though there are other options. Google ads have varied formats, and the charges are based on the formats. You can choose any format that suits your product and services and get results on the SERPs and Google Partner Sites.    

Email Marketing is simply sending emails to the target audience with messages, newsletters, and value letters. Though CTR in email marketing is low yet if the conversation is right it works. Email marketing is best for remarketing to people who have already shown interest in your product or services.

This is how digital or online marketing works. Normally the campaigns are organized by digital marketing companies you and do it yourself. But for DIY you need experience and the requisite know-how.