Commercial SEO Tools - Screaming Frog

There are lot many commercial SEO Tools on the Internet to analyze various aspects of your SEO Campaigns and for website analysis. Unfortunately the most useful ones are outside the reach of average webmasters and SEO consultants but some functions of the tools are free limiting their use but nevertheless good enough for the purpose and to learn.  Besides Google Analytic  and Search Console and Google Tools webmasters prefer to use other tools free and paid to bolster their SEO Campaigns. 

Here are few commercial tools mentioned below.

Screaming Frog (Free/Paid) 

Extremely Good for SEO Audit of client sites. Screaming Frog is a comprehensive tool without doubt.  This is a desk top application and can be installed for free. It is a spider that crawls websites in order to extract vast range of metrics which help in refining websites as per Seo guidelines.    

Demo 

https://www.youtube.com/watch?v=tkil3pKSFDA

his is a good tool to unravel website performance and checks on various parameters and  metrics in relation to the site. The free version is limited but good enough to get acquainted with the tool. It is best to go through all tabs and discover the dimensions and metrics that can be discover using this tool. About five hundred URLs can be crawled but for greater search and advance features the licensed version is a must. This tool is instrumental in finding issues or status of  HTML, Meta Data and Broken links besides duplicate contents and vast number of metrics can be studied and discovered. 

https://www.screamingfrog.co.uk/seo-spider/user-guide/

You can use the tool to find broken links. 

How to Find duplicate contents:

https://www.youtube.com/watch?v=R4hjliBCOtk&feature=emb_rel_end

The tool enables discovery of various degree of duplicity and hence very useful. 

Degree of difficulty is not very high and the interface is user friendly. 

Screaming Frog Features 

• Discover Broken Links
• Find redirects and errors
• Check http response
• Analyze Meta & Titles
• Generate XML Site Maps
• Audit Hreflang 
• Discover Duplicate Content
• Java Script Rendering
• AMP Crawl Validation
• Structure Data Validation
• Integration With Google Tools 

Some of the features are available in licensed version.   

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Creating an Ad Group & Text Ad in Google Adwords

Sign in Google Adwords and create a campaign. The net step is to create an Ad Group based on a campaign you have created. 

Next name the Adgroup and then fill in the details like the default bid you will place based on your currency. The next step is to fill in the keywords in the empty panel that follows. Place broad match and exact match search terms along with exact match phrases. Also add stand alone words which combine to make popular phrases. Place one phrase or one word per  line. 

After you have created an Ad Group the nexdt step is to create an Ad. 

Creating A Text Ad

Whence you have created a campaign and added an Ad Group under it you will get an option to create an AD.

Add the Final URL correctly since this is where the Ad will land the visitor to. 

They you have an option for Headline 1 & Headline 2

Remember write a title that will attract attension as well as tempt the visitor to click. You will also get an option to describe the AD. In both instances you need to be creative and add keywords wisely. The write up should be focused and should inform about the product, services etc.  Information, features, benefits should be explicit along with appealing call to action.  Do write the call out which will further create an appeal to the visitor. This option will appear whence you have saved the Ad. At the end you will get the Ad as you have created or a compact one. Choose.

Call Only Ad

This Ad leads the visitor driectly to a moblie call. Here you have to add the location correctly and the mobile number. There is an option to target the defined location as well as customers searching for the product/services in another location.

Adwords offers lot of options which you have to fill in properly to create a highly targed Text or Call Out Ad.

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Uday teaches Digital Marketing in Jabalpur
He Provides SEO Services & Website Contents
pateluday90@hotmail.com
09755089323

Why Blog?

Blogging is a powerful tool to get your message across be it that of a revelation, news, protest or dissemination of  information. Bloggers are basically media people who wish to send a message of criticism and or affirmation. But this is not all for bloggers turn out from the blue.   

The best advantage of blogging commercially or popularly is to be your own editor and publisher. You are not dependant upon third party platform for publication and to generate revenue. For Internet Marketing it is an ideal tool for creating content and marketing them online.

Success on the Net depends upon the popularity of a utility and the online reputation of the publisher or blogger.  This comes out with the usefulness of the utility or the knowledge and experience of the author. For major companies it is a prerequisite for building a brand and showcasing their products and services. For professionals it is a medium to disseminate information and also to highlight happenings in their profession. 

Unlike website which has static contents (mostly) a weblog is a medium which is used to add content constantly depending upon how active the author is. But it is essential for the publication of contents to be regular, informative and or entertaining as well readable. 

The simplicity of the interface is what attracts a  large number of people to use it. It is easy to write and edit, publish photograph, video or add music to the entry to make it more appealing to the readers. Whatmore you can optimize the entry as well as the whole blog to index and rank in search engines and get traffic. They can also be listed on the directory, linked in articles and posted on forums to get traffic through referrals.  Users can promote the blog or the entry directly through SMS and email. They can be published or linked at social networking and bookmarking site.

A well groomed blog attracts dedicated readers using RSS syndication, followers and visitors at social media site or in the search on Internet SERPs. A large number of followers create an online reputation which is acknowledged by people as well as search engines. If you write on a niche you attract greater number of followers interested in that particular segment.  In this case you can also invite guest posters to add to content or add an author with permission accorded through the settings. 

Revenue can be generated by selling online or publishing Ads in the blog for commission. It can also be used as a referral earning medium or affiliate business platform if the entries are regular and appealing.

Unlike the newspapers and magazine this content publishing tool has limitless reach and the information transmission is at the speed of lightning. Traffic in millions can be generated for  sites which are properly optimised and have substantial offering.     

Blogging is not only for professionals, companies, authors and media persons it is as much for amteuar writers who have something interesting to reveal. An amateur writer can be a retiree, housewife or a hobbyist just anyone who has the time and inclination to pen his thoughts and experience.  

While you can create your own platform and link it to your website. Free platforms like Blogger, Typepad and Wordpress are also available for writers. Blogs with advance features are usually paid sites. 

The interface is simple. You have to create an account sign in and enter the dashboard. Here you have an option to create a new entry, add photos, videos and infographics in order to add more substance to the written words. Once complete you publish using the publish button and the entry goes live.    

You can hire a content writer to assist in publication if you are not a good writer. In order to generate traffic you can hire a search engine specialist. All this may cost money but the gains are fruitful. Companies hire professional writer with deep understanding of the niche to create and make popular their company blog.  

If you have something interesting and useful to convey do start blogging from now on!

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Uday teaches Internet Marketing in Jabalpur. 

He provides Internet Marketing Services and optimised website contents in English

He can be contacted using email and mobile>

pateluday90@hotmail.com

09755089323