Optimizing YouTube Video Performance

YouTube videos are often made with passion because they are an extension of one's preferred recreation or hobby. The buck does not stop here they are also made for professional purposes for business, highlighting and promoting brands, advertisement, and just for increasing awareness as knowledge portals. 

Partner Program

As a YouTube partner, the owner can promote videos for various purposes besides earning revenue from the partner program.   In this, you get part of the revenue generated from ads on the platform. The eligibility of becoming a partner is based on some set conditions you can find details under the monetization section in your dashboard.  

Your channel should have clocked four thousand hours of viewership besides having 100,000 visits and a minimum of 1000 subscribers.  Good quality and engagement will lead to greater watched hours while high ranking and relevance will lead to greater traffic. For this purpose, YouTube optimization is important.  

Quality Production 

The first step is to record your preferred topic. The quality of the broadcast should be of high standards this is one of the prerequisites.  High resolution with an output of 4k is the most preferred quality yardstick. The minimum should be 1080p.  The filming should be steady with all important sequences included to the fullest. Always edit your video before uploading for the best viewing experience. 

Shoot for Target Audience

The next equally important is shooting what people would like to view and view often. Happening instances, bizarre events, animals in action, animal behavior, celebrities, gala events, political turmoil and speech, recent news, epic battles,  religious songs, popular music, spectacular sports and events,  wildlife, these are some of the preferences among the masses.  There is no limit to preferences and it depends upon how purposeful, relevant, and how well you have created the broadcast.    

The length of the broadcast should be more than a minute up to a few minutes. Short clips are not very successful unless the event itself is short and engaging. Creating relevant and engaging content is the key to success on this platform. Tell a story to engage the viewers and they will keep coming for more. 

Uploading & Optimizing 

Once you have a video made you can open an account at Google and enter YouTube using the account dashboard. Signing or enter and create a channel. Give a suitable easy to remember the name to the channel, and describe it well in the about us section. The channel URL will help you in promoting it on social medial along with all your works. This is an easy way to promote since all your work is visible under one URL. 

Channel Example

Channel URL

Playlist URL

Upload your property using the option given on the top right hand. If you have more than one videos create a playlist for each topic and add them accordingly. Relevancy is very important and a playlist should help categorize the properties for viewers and search engines. All the optimization elements above can be filled while uploading and this will save time and your product will be ready for viewing as soon as the upload is complete. 

Once the channel and playlists have been created you can begin optimizing each property. If you visit the uploaded videos on the right-hand side, you will come across an option to edit.  

Add a suitable title, description, and keywords. Also, add subtitles and mark the playlist the video belongs to.  The keyword usage is important and besides your personal experience, you can take the help of the keyword tools. It is best to keep visiting the result pages for absorbing fruitful and meaningful terms. You can make easy entry by optimizing on less competitive terms and then rely on the sharing option for further promotion on social media. 

An engaging and well-liked experience will mean that visitors will use the share option extensively to promote your video. You can use the sharing option yourself to promote on social media platforms in the online friends' community or on topic relevant community pages where you are a member.  

Add a title that depicts the video using popular keywords followed by an apt description and keywords separated by a comma, this will help search engines index and rank properly. For ranking, at top spots, the search engines will check quality, keywords, and relevancy. 

Use Card or End Screen Option to race ahead in suggested video performance. 

Many factors are considered while ranking, and you can discover them by visiting the analytics of the channel, and that of each video.  

YouTube Analytics 

The analytics are extensive and you will get details on the performance of the channel and individual videos this will help tremendously in promoting your property. You can view how your property is faring on a daily or weekly basis.  If you keep visiting the analytics or read tutorials you will learn to analyze video performance much better.  

As for the partner program eligibility, you will get an email from the company whence you have complied. 

Ranking & Viewing Determinants

• Quality 
• Engagement
• Video Optimization
• Social Media Promotion 
• Consistency

For ranking purposes hire an SEO and Digital Marketing specialist. Keep producing more and more content to achieve the targets and succeed. It pays to be on youtube!

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Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. He teaches Internet Marketing in Jabalpur.

He can be contacted at: 

pateluday90@hotmail.com

09755089323      

Creating and Managing A Promotional Plan - Content Strategy

Creating a robust traffic is essential for a well written content. When building a promotional plan keep topic, target audience and the platforms that you use in mind. The essential are of utmost importance in content marketing, for SEO and Website Promotion aspects as well

Effective planning leads to customers - well known as creating leads and then to conversions eventually.  

Using Social Media & Internet Platforms 

Twitter - Short conversational and up to the point.

Instagram- Image driven and description in the caption space. 

LinkedIn - A professional approach

FaceBook - Timely Relevant & Entertaining

Internet Platforms like Adobe, Wizzley,  Ebooks, Article Sites - Usually short and long form contents descriptive and persuasive with an inbound link. 

Make sure of all the resources hence make a content audit as to what you have in hand ebooks, articles, blog posts etc. Identify what worked well before. Schedule your content post as per the optimal time for business to business and platform to platform posts. This is important for maximum exposure to your contents and that too to the right audience.   

Known when to post especially country wise, check for the time whence audience are most likely to be active and respond.   

Whence posting contents on a platform make sure it resonates with the type of audience present in that channel. There are many tools for keeping a tab on content promotion Trello for example works best to build a content calendar and keep track of promotions and so is Google calendar.  

Promoting Contents - Organically 

• Optimise Contents on Platforms 
• Landing Page Optimization 
• Build a Topic cluster & Sub Topics using Pillar Pages
• Focus on Featured Snippets  
• Create Backinks 
• Develop an Outreach Strategy 
• Create Quality and Informational Contents for Natural Linking
• Use Outreach
• Use Guest Blogging 
• Share articles in messaging apps
• Email Marketing - Segment Audience in Database 
• Promote Links in Email Signatures
• Post to Social Media with hashtags

Some good tools to find linking opportunities are ahref, Backlinko and Similarweb. 

Supplement your organic efforts with paid advertising.  

• Google Search Ads
• Google Display Ads
• Social Media Ads
• FaceBook Ads
• Twitter Ads
• LinkedIn Ads
• Youtube Ads
• Influencer Content Sharing on Paid Basis 
• Native Ads in Top Publications Negotiate with publications for less rates. 

For greater success in content marketing set goals and use analytics for right metrics to measure your performance. 

Content Performance Metrics

For a blog post visitor bounce rate and referrals will matter most. For videos time on page, impressions and sharing will be the key performance indicators, for webinars landing page conversion will be a top metric. Set SMART Goals (Specific, Measurable, Attainable, Relevant & Timely) to measure using key organic metrics. A SMART Goal could be to increase website traffic from one thousand visitors per month to say two thousand visitors.

Web Page traffic metrics are key indicators performances they are usually page views, bounce rate, sources and referrals. Use Hot Jar tool as heat map to discover how visitors react to your pages.   Hub Spot tracking links is good for tracking referrals. Start tracking your keyword performance and analysis using SemRush and ahrefs. 

For webpage metrics Google analytics and Hubspot can be ideal.  Then analysis social media metrics for content performance on FB, LinkedIn, Twitter etc.  Metrics like reach and impressions are vital for ascertaining a good performance. Likes, shares, video views, comments, reviews, click through rate (CTR) and retweets are important engagement metrics to keep a watch.  Analyse Email Marketing metric like the open rate and CTR and subscriber base numbers. Industry bench mark is 20:2 for successful campaign. Since these metrics can vary it is best to study and fix performance as per the competition and topic.  Finally, conversion metrics like conversion rate, lead generation and closer indicate the goal achievements or overall performance.

Paid Promotion Metrics 

Quality Score Is related to Ad quality by Google. This is for lower bidding rate but for better Ad placement. Use tracking Ad metric for ascertaining performance and quality score. Track CPC and CPM performance. The former is most important metric to track and low CPC means low perfroming Ad. Cost per acquisition (CPA) is meant to increase lead acquisition.  

Close Rate Ratio measures sucess and failure of the whole campaign.  This is purely return on investment. 

Use past content performance as bench mark. Without historical data look out at industry bench marks. Remember brand now companies or start-ups will have minimized targets or goals in the beginning years.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Search Engine Optimizing Your Content Creation & Marketing

 Content Creation 

Content Creation is story telling, raising emotions by using effective style, voice and tone. While many companies prefer to create in content in house some prefer freelancers or agencies of the job. Now the writers behind all project are professional with ability to write diverse contents or specialize on few topic. 

Lot of work goes into creating a single piece of content and it begins with idea itself followed by intense research and then eventually the publication after undergoing editing and reviewing. The last part is promotion or search engine optimization of the content done by an SEO specialist. Hence content creation is a comprehensive exercise which under goes lot of processes or steps. In large companies a framework is usually created using Google spread sheet or tools like Trello for this purpose.  This is keeping line with large requirement for companies and agencies in order to fulfil optimization targets or companies promotional and instructional needs the latter is called technical writing. The framework increases efficiency and goes along way in making projects successful.      

Story Telling

At the center of creation is story telling keeping your brand in the mind. This is your mission as a writer and you have to generate interest in the audience for better performance . Thus you have to make a human connection by catering to the emotions of the readers.   The story should strike resonance with the readers and solve their purpose which could be deciding upon a product to purchase or choose a service or simply make a sense for the decisions they are about to take. 

Story telling is all pervasive it can be in blogs, guides, articles, emails, webinars, key studies, white papers or videos.  This aspect of writing is to make the work unique, useful and to solve the end purpose or goal. The effort is directed at standing out rather than drown in the sea of contents.  

Brand Story Telling 

Write up related to brands, education of purpose or topic of interest to the companies are the core focus of the companies or brands. Story telling revolves around the purpose, conflict and resolution with a central character who could be you, the audience or a third person. The write ups should attract, delight, engage and eventually fulfil company goals. The works should end up converting the audience into customers or clients for services etc. 

Stages in Creation 

• Strategy - A long term plan as per business needs
• Research & Writing 
• Editing
• Designing (Publication) 
• Distribution (Promotion)

Content Writer fulfil the second role and they need not be subject matter experts and rely of internal or external experts the net being a major source. Deigning too in of value as not only the presentation matters designing also helps in formatting in a manner so as to make the write up easy to read.  

Social Media and Optimization play a major role in bring the write ups to the markets. This is a specialist job but could be done by the writer if he or she has addition SEO skills. You can consider a freelancer is the person required for this is not in house.  

Content Management Systems - CMS

This is a must for creating, editing and publishing contents and are indispensable. The most popular system is the WordPress followed by Hubspot. The CMS should also be able to optimize contents and provide analytical details. 

Promotion 

Though social media and influencer are helpful in promoting content it is the search that is most product. This means promote your content using SEO especially using the link building techniques. The creation could also act as lead generators using blogs for one thing but it is the rankings on SERPs that would bring in maximum exposure and high rate of conversions since most of the visitors are there with an intent. 

Remember word wrapped links is the best for ranking and writer with ability to created word wrapped links are most successful. Original research leads to best most productive content and this works best on blogs, Social Media and on other Internet Platforms.          

More on Content For Digital Marketing

Long or Short Form Contents

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Uday Creates Content for Promotion as Influencer!

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

 He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Visuals Slogans Contents And Seo for Brand Promotion

Before proceeding it is wise to acknowledge that company character/reputation is always associated with the brands.  

Brand Promotion Online

During brand promotion on the Net using Digital Marketing strategy it is imperative to create a permanent brand identity through visuals and slogans in the first place. Slogans accompany the visuals hence they may be interpreted as part in full. There are some key features that visually represent a brand online. And they are all very important.

Visuals

• Logo
• Imagery 
• Graphical Information: Charts & Info graphics

The three features used to promote brands online do tell a story and create an aesthetic impression without much use of words. Social Media participation is the key to successful implementation.  

Logo aesthetics using the right palette and typography is a permanent feature of visual contenting online. Logo Aesthetic is capable of generating and empowering a strong emotional response a key factor in brand loyalty creation.

Imagery Campaigns using high resolution light images, and HD videos often associated with contents instill an image of the brand and the company. Though videos empower brands, they are the ideal virtual medium for propaganda and product/service information. A constant following online also develops favorable perception of associated products and services.         

Slogans/Tagline 

Copy writing plays and important role in a brand promotion strategy. The addition of few words can add to visual identity of brands. Catchy phrases or a simple message whence associated with a logo powers a strong identity which if consistent leads to creating a long list of believers.   

Content Cohesion

Using visuals, slogans and content is a cohesive means of building faith in the Brand - if it is associated with consistent online reputation building campaign. The latter is a continuous activity using contents to describe the company, products and beliefs pointing towards ethics and a sound marketing policy without a fraudulent propaganda. These efforts end up in imprinting a strong company character in the customers mind and goes a long way in creating a favorable perception for products and services. This faith leads to a long term brand loyalty culminating in sales. If associated with sound company performance and reputation outside...the exercise does wonders for the company and enhances the prospects of future ventures and initiatives.     

Role of Short Form & Long Form Contents

Publishing Contents on popular social media platforms like , ebooks, visual contenting sites and blogs in long or short forms (500 Words + -) is ideal for company propaganda and holistic description of products and services. Long form contents come into picture whence extensive details and company information is required. Content in story telling format is ideal to attract and retain readers on Social Media.     

Although much depends upon readership and readability. Promoting contents using social networking sites and bookmarking enhances the base.  This is where social media marketing comes into the picture and requires skills and experience from the specialists involved. SMM is an excellent means of providing product and service details as mentioned earlier. SMM is also good for new product/service launch or introduction whence compared with costly means provided by brick and mortar or land based services.      

SEO or Search Engine Optimization 

Not only the company website...the associated contents, blogs and videos need optimization in one form or other. Thus SEO is a comprehensive means of acquiring traffic online on productive search terms. It is a comprehensive exercise and an indispensable part of Digital or Online Marketing.   

Invariably apart from aesthetic sense content writing plays a key role in not only SEO but comprehensively in Digital Campaigns. 

More on Visual Contenting

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Video Optimization A Shot at Success

Video are the most watched attributes on the Internet need we say. Videos may be long innumerating an event or action while they may be short and are reffered as clips. Those that fit into a sequence are generally called footage. They can be of many types like music, marketing, advertisement, action, wildlife, tutorials, films, lectures, propoganda, science and what not.  

For those into search engine optimization or online marketing these attributes often embeded in a web page for various purposes are major marketing tool. Some of the companies that publish subscriber videos are youtube, vimeo and so on. Youtube is most popular company subscribed and posted by millions. This video sharing company has been purchased by Google and publishes to many formats. 

For SEO or marketing purposes high quality or HD videos should be used. If you make a video for marketing or advertisement purpose embed companies name and URL such that they are visible throughout. Like in URL naming the Brand or Company Name and TLD should be to remember. 

While uploading be careful to write an SEO friendly title and description of about one hundred fifty characters and add URL of your company website below. Also add relevant hash tags in limit. Simultaneous create a playlist accurately describing the topic and add the clip.

Clips are usually videos of four second or more. A footage is limited to the action while others may be longer as in the case of documentory. All are called videos as well so do not get confused.   

Once published save the URL and share. Publish your video in all articles, blogs and forums that are related to the topic. Promote using SEO links and on Social Media sites like FB, Twitter, Linkedin, Reddit etc. If the video goes viral you will get lots of traffic and the URL that is contained in the desciption will deliver referrals in thousands.

With keyword research you create links or embed them in relevant blogs and articles and of course your website. Web saturation efforts will deliver success. They can also be used for publishing adsense and earn a revenue. Sometimes the traffic is in millions of visitors making it possible to earn a huge sum. But there are preconditions to publish ad in your channel restricted to publishers with large subscriber base and traffic.   

Link Embedded : Example

Indian Wildlife Videos
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Uday Povides Digital Marketing Services (SEO) and optimized website contents in English. He teaches Internet Marketing in Jabalpur his home town.
pateluday90@hotmail.com
9755089323

Adwords or Seo Campaign

Internet marketing is the buzz in business today. Be it a major company, a small firm or an individual website owner all wish for online presence. There are many options to achieve presence on the Internet but search engine optimization and Adword are most preferred. 

For business owners and the well to do I would suggest use both. The search engine optimization is a time consuming process hence in the initial stages you should take help of paid campaigns. Once your site starts ranking well you can reduces your budget for paid ads. 

Website promotion exercise leads to positioning in SERPs on targeted keywords. This is also know as organic search and is visible on the center of the page. Google Adwords are placed at the beginning of the result page usually in a light pink background.      

Adwords is a well organized and effective marketing campaign. The system is totally automated and delvers your ads on targeted search term. Seo is part of Internet Marketing campaign and can be extensive. It is a cpc campaign and charge is to be paid per click. The per click charge depends upon your bidding and hence certain level of expertise is needed. By controlling your bidding you can control your ad cost.

Here is where search engine optimization plays a role. If your seo campaign has been successful and your portal ranks on many keywords that means traffic. Using Adword campaign effectively you can take greater benefit.. If your site ranks on a good search term on first page than you do not have to place your ad on that keyword on first page, hence bid lower. 

Search engine optimization generally costs but paid campaigns may cost more. Geo targeting is essential if you wish use your ads effectively. Exclude countries in your cpc campaign  that are not targeted for your business and services. This will stop waste age of precious resources. 

Secondly try to use keywords that are effective but your website does not rank well on them. This way you will be able to increase keyword range of your website. There are lots options for placing ads in specific areas and portals as well.   A good adwords campaign management is necessary in order to meet your target.       

Hire the best seo consultant to manage both campaigns. You could also get some discount perhaps. Both the service strive to increase traffic of your site in relevant search terms. This would mean new customers for your products and services.      

Bounce Rate Perspective

Bounce rate is an important element of on page seo now. I was going through my client's analytic and discovered a new perspective.  Good websites are made with with in depth focus on the topic. The promotion on SERPs is always keeping in mind the main offering. 

The content creation takes place in relation to the offerings. I will not go very deep here but remember while content is added many references creep in even though there is just a mention of that. And reference or slight mention of the person/place/technology/institutions are a must even though there is no elaborate content available on site. 

A well optimized sites brings traffic on focused terms. And if the contents are interesting or meaningful and the user is looking for them then he will stay on your site and pages and read. This will increase the chances of conversion and there be low bounce rate. 

A well optimized site also responds to phrases related to what has been referred on the site in main page, relational pages, site blogs etc. Since there is no appreciable content on referred attribute the bounce rate is going to be naturally high. This is definitely negative for you website ranking on result pages.  What can be done please read on my next blog.