Search Engine Optimizing Your Content Creation & Marketing

 Content Creation 

Content Creation is story telling, raising emotions by using effective style, voice and tone. While many companies prefer to create in content in house some prefer freelancers or agencies of the job. Now the writers behind all project are professional with ability to write diverse contents or specialize on few topic. 

Lot of work goes into creating a single piece of content and it begins with idea itself followed by intense research and then eventually the publication after undergoing editing and reviewing. The last part is promotion or search engine optimization of the content done by an SEO specialist. Hence content creation is a comprehensive exercise which under goes lot of processes or steps. In large companies a framework is usually created using Google spread sheet or tools like Trello for this purpose.  This is keeping line with large requirement for companies and agencies in order to fulfil optimization targets or companies promotional and instructional needs the latter is called technical writing. The framework increases efficiency and goes along way in making projects successful.      

Story Telling

At the center of creation is story telling keeping your brand in the mind. This is your mission as a writer and you have to generate interest in the audience for better performance . Thus you have to make a human connection by catering to the emotions of the readers.   The story should strike resonance with the readers and solve their purpose which could be deciding upon a product to purchase or choose a service or simply make a sense for the decisions they are about to take. 

Story telling is all pervasive it can be in blogs, guides, articles, emails, webinars, key studies, white papers or videos.  This aspect of writing is to make the work unique, useful and to solve the end purpose or goal. The effort is directed at standing out rather than drown in the sea of contents.  

Brand Story Telling 

Write up related to brands, education of purpose or topic of interest to the companies are the core focus of the companies or brands. Story telling revolves around the purpose, conflict and resolution with a central character who could be you, the audience or a third person. The write ups should attract, delight, engage and eventually fulfil company goals. The works should end up converting the audience into customers or clients for services etc. 

Stages in Creation 

• Strategy - A long term plan as per business needs
• Research & Writing 
• Editing
• Designing (Publication) 
• Distribution (Promotion)

Content Writer fulfil the second role and they need not be subject matter experts and rely of internal or external experts the net being a major source. Deigning too in of value as not only the presentation matters designing also helps in formatting in a manner so as to make the write up easy to read.  

Social Media and Optimization play a major role in bring the write ups to the markets. This is a specialist job but could be done by the writer if he or she has addition SEO skills. You can consider a freelancer is the person required for this is not in house.  

Content Management Systems - CMS

This is a must for creating, editing and publishing contents and are indispensable. The most popular system is the WordPress followed by Hubspot. The CMS should also be able to optimize contents and provide analytical details. 

Promotion 

Though social media and influencer are helpful in promoting content it is the search that is most product. This means promote your content using SEO especially using the link building techniques. The creation could also act as lead generators using blogs for one thing but it is the rankings on SERPs that would bring in maximum exposure and high rate of conversions since most of the visitors are there with an intent. 

Remember word wrapped links is the best for ranking and writer with ability to created word wrapped links are most successful. Original research leads to best most productive content and this works best on blogs, Social Media and on other Internet Platforms.          

More on Content For Digital Marketing

Long or Short Form Contents

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Uday Creates Content for Promotion as Influencer!

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

 He can be contacted at: 

pateluday90@hotmail.com

09755089323