Website Overhaul & On Page Optimization for Quality Traffic

Planning is the first step toward perfection. In SEO you aim for free traffic unlike in the case of paid traffic from Google Ads, and social media marketing solutions.  Free lunch does not come easy remember?

An SEO or search engine optimization campaign is loads of work and that too with perfection. The aim is to drive quality traffic to your website. A well-focused website is the first need and has a look at the client's property. How well it is designed what are the plus points if any? Thus, the audit should be the first step to comprehending where the site stands if it has to perform well. A site audit will inform you of all the parameters that are missing or wrongly placed. Remember most websites are made with a design perspective in mind and not SEO attributes. This happens simply because most website owners and developers have no idea of search engine optimization as they are not expected to.   

Redesigning Website

The site audit is crucial and certain qualities found missing can be worked upon. To enhance the free traffic potential of the site you need to plan website redesign or on-page optimization. Website aesthetics do matter and its attraction potential matters as well but this is secondary for a webmaster. 

The audit reveals many aspects of the sites that need improvement. The first of course as you must have guessed is mobile friendliness since more than fifty percent of search is made online. Google Mobile-Friendly Test Tool is the most useful, not only does it inform you of your website status but it also offers advice on how to rectify if the website is not mobile-friendly. It solves your pain point.

Next test for  Web Core Vitals, these are much trending these days as  Google search engine guidelines recently announced. The best tool for this pain point solution is the page speed web development tool and GTE Metrix. This test informs you of all the vitals associated with website download speed.

These are some vital aspects of On-Page optimization and should be aligned positively by the developers. Professional search engine optimization companies follow the right practices for free traffic. The tools mentioned offer solutions as well so this is not a difficult task. There is more to attaining quality free traffic generation as on-page optimization proceeds...  

Commercial Seo Tools - Ahref

Ahref Seo Tool 

This commercial tool has many features related to Site qualities and capabilities. Following Features make this tool very popular:

• Site Explorer
• Site Audit
• Content Explorer
• Rank Tracker
• Keyword Explorer 

This all in one tool set comes with tutorial or learning material for effective implementation. One week trial costs $ 7.  It also boasts passionate community support.

The metric that the features enlist support organic Seo and help increase ranking and thus lead to high traffic. Most of the web masters find the tool indispensable. 

Ahref = Tutorial Link Building  

Ahref= Tutorial Keyword Discovery

Associated Keyword Tools

Keywords Anywhere

Ahrefs Keyword  Explorer  

Google AutoSuggestion Tool

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

SEO Audit : Important Steps

SEO Audit whether technical or content based is a set of exercise to discover flaws in the client websites. This is usually the first step before the search engine optimization campaign begins. I usually test for

• mobile friendliness
• duplicate contents
• broken URLs
• judge the link architecture
• URL naming

You should add the website to google search console in order to find out the crawl results. Use Fetch as tool in the console to determine how many pages are being indexed. This is tio determine the indexation status and to make sure all your important indexable pages are in the reach of major search engines especially Google.   

• website crawl
• robot file 
• server side crawl errors
  
  This will help in correcting technical flaws in your link architecture, coding and any other problem that is preventing proper indexation. This will also tell you about bad request
   error whence links lead to dead end pages marked with 404. In order to discover 404 pages type this in the browser. yoursite.com/caijfhjdshfkjdsh
  Hosting Server
  
  Check for server performance the uptime. There should be no downtime due to the faults in hosting servers.  You can use the SEO Tool https://www.pingdom.com/ for this purpose. Recurring server outage is bad for your websites performance. The hosting server should also provide the right amount of
   bandwidth.
  
  Also check for Status Codes How a website responds to http server queries.
    
• Meta Tag
  Check for meta tags especially check that the noindex tag if it is wrongfully placed. This can prevent indexing of your important pages hence be careful. You might wish to "nofollow" certain pages at a given time especially pages under construction or pages having similar contents.
  You might wish to "nofollow" external links on your website. You can use Screaming Frog Tool for this purpose. 
• Add Pagination Tags
  
  This is important and will help reduce duplicate content penalties and low indexing.
  
  In large websites especially eCommerce the pages should contain Next and previous tags
  
  Check for XML And HTML Site Maps they should on website. Use online tools for this purpose.  You can also check these using Google Search Console.
  
  Check For Structured Data or snippet by viewing the page source in Head Section.
  
  Check for Subdomains
• https://pentest-tools.com/information-gathering/find-subdomains-of-domain
  
  Subdomains should be integrated in your campaign hence you should keep a tab of them.
  
  Navigation 
  
  Your TLN or Top Level Navigation should contain the most important pages and in case of complex eCommerce they should express hierarchy by using breadcrumbs. This is applicable to the footer as well hence always designate pages which are important enough to be linked to TLN and Footer. 
  
  URL Analysis
  URL should be named using keywords and should not be using underscore or comma for inner page extensions.
  
  For optimum website performance on  SERPS such that it ranks high on chosen keywords and at the same time accords best user experience SEO Audit is unavoidable.
  
  Understanding and grasping the topic is foremost even if you yourself has created content map and penned the contents. This will guide you towards shaping a keyword plan for SEO campaign. Keyword analysis is inclusive of what the competitors sites are ranking on.
  
  According contents should be engineered or rewritten in order to rank on chosen search terms. The Title and meta should be changed in order to come to the optimum. 
  
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• Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 
  
  
  Uday Teaches Digital Marketing in his home town Jabalpur. 
  
  
  Uday is also a freelance naturalist/birder and loves to blog on wildlife.
  
  
  He can be contacted at : pateluday90@hotmail.com
  
  
  Mobile: 9755089323

  
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