Wednesday, March 17, 2021

Commercial SEO Tools - Screaming Frog

There are lot many commercial SEO Tools on the Internet to analyze various aspects of your SEO Campaigns and for website analysis. Unfortunately the most useful ones are outside the reach of average webmasters and SEO consultants but some functions of the tools are free limiting their use but nevertheless good enough for the purpose and to learn.  Besides Google Analytic  and Search Console and Google Tools webmasters prefer to use other tools free and paid to bolster their SEO Campaigns. 

Here are few commercial tools mentioned below.

Screaming Frog (Free/Paid) 

Extremely Good for SEO Audit of client sites. Screaming Frog is a comprehensive tool without doubt.  This is a desk top application and can be installed for free. It is a spider that crawls websites in order to extract vast range of metrics which help in refining websites as per Seo guidelines.    

Demo 

https://www.youtube.com/watch?v=tkil3pKSFDA

his is a good tool to unravel website performance and checks on various parameters and  metrics in relation to the site. The free version is limited but good enough to get acquainted with the tool. It is best to go through all tabs and discover the dimensions and metrics that can be discover using this tool. About five hundred URLs can be crawled but for greater search and advance features the licensed version is a must. This tool is instrumental in finding issues or status of  HTML, Meta Data and Broken links besides duplicate contents and vast number of metrics can be studied and discovered. 

https://www.screamingfrog.co.uk/seo-spider/user-guide/

You can use the tool to find broken links. 

How to Find duplicate contents:

https://www.youtube.com/watch?v=R4hjliBCOtk&feature=emb_rel_end

The tool enables discovery of various degree of duplicity and hence very useful. 

Degree of difficulty is not very high and the interface is user friendly. 

Screaming Frog Features 

  • Discover Broken Links
  • Find redirects and errors
  • Check http response
  • Analyze Meta & Titles
  • Generate XML Site Maps
  • Audit Hreflang 
  • Discover Duplicate Content
  • Java Script Rendering
  • AMP Crawl Validation
  • Structure Data Validation
  • Integration With Google Tools 
Some of the features are available in licensed version.   
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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

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