Poorly Designed Website and Online Marketing (SEO)

 Website design and development plays a major role in online marketing or SEO to be specific. If the design is failing or poor, it will not conform to the search engine guidelines hence your search engine optimization campaign will fail. Website design and development play a major role in search engine optimization. A bad design will never score up to the metrics that search companies employ, and the site will never rank high.

Hence the first step in SEO Campaign is Site Audit. Using site audit you can discover whether it is mobile friendly or not, whether it is properly hosted, and whether its download speed is optimum. The website is not only responsible for ranking high on the SERPs on chosen search terms. The website is also responsible to attract, engage and convert the target audience to a goal specified in the vision statement. 

The UX Factor

Another factor that plays a major role in successful outcomes is the UX factor or how user-friendly the website is.  Thus, the developers should pay special attention to onsite factors like web core vitals, site architecture, on-page content, and visual elements and coding.  Owners should see that the on-page content is unique, relevant, and engages the target audience. There should be a call for action or CTA line at appropriate places to encourage the visitor to head for action. Whether a property is meant to sell or promote services the CTA button will make a major impact.

Site Audit

Site audit also reveals technical snags like blocking scripts, heavy images, and the number of server queries that are being generated. A large number of server queries will result in a late response from the server and downloading will be affected. This calls for fast efficient hosting with no downtime at all. Thus, owners should opt for dedicated servers that are equipped with the latest technology.  

The website should be complete when launched, no portion or page should be left incomplete. All dynamic functions should be working in perfect order. No function should be under repair or development. An underdeveloped website makes a bad impression on visitors, and this will impact engagement and increase the bounce rate. 

Design & Aesthetic

The design and aesthetics also play an important role hence they should be apt. A good website development team is a must for making a good site, portal, or eCommerce website.   The site architecture should be well-defined, and the link should be intact, and one click away from desired information. Boken links, complex forms, and unstable elements will make sure that you do not get repeat visitors apart from a high bounce rate.  

Keep your website updated in all respect and check its completion using site audit tools. A good website conforming to search engine guidelines is a must for success.  Pay special attention to website development for online success. Neglect will lead to a heavy cost and failure.