Poorly Designed Website and Online Marketing (SEO)

 Website design and development plays a major role in online marketing or SEO to be specific. If the design is failing or poor, it will not conform to the search engine guidelines hence your search engine optimization campaign will fail. Website design and development play a major role in search engine optimization. A bad design will never score up to the metrics that search companies employ, and the site will never rank high.

Hence the first step in SEO Campaign is Site Audit. Using site audit you can discover whether it is mobile friendly or not, whether it is properly hosted, and whether its download speed is optimum. The website is not only responsible for ranking high on the SERPs on chosen search terms. The website is also responsible to attract, engage and convert the target audience to a goal specified in the vision statement. 

The UX Factor

Another factor that plays a major role in successful outcomes is the UX factor or how user-friendly the website is.  Thus, the developers should pay special attention to onsite factors like web core vitals, site architecture, on-page content, and visual elements and coding.  Owners should see that the on-page content is unique, relevant, and engages the target audience. There should be a call for action or CTA line at appropriate places to encourage the visitor to head for action. Whether a property is meant to sell or promote services the CTA button will make a major impact.

Site Audit

Site audit also reveals technical snags like blocking scripts, heavy images, and the number of server queries that are being generated. A large number of server queries will result in a late response from the server and downloading will be affected. This calls for fast efficient hosting with no downtime at all. Thus, owners should opt for dedicated servers that are equipped with the latest technology.  

The website should be complete when launched, no portion or page should be left incomplete. All dynamic functions should be working in perfect order. No function should be under repair or development. An underdeveloped website makes a bad impression on visitors, and this will impact engagement and increase the bounce rate. 

Design & Aesthetic

The design and aesthetics also play an important role hence they should be apt. A good website development team is a must for making a good site, portal, or eCommerce website.   The site architecture should be well-defined, and the link should be intact, and one click away from desired information. Boken links, complex forms, and unstable elements will make sure that you do not get repeat visitors apart from a high bounce rate.  

Keep your website updated in all respect and check its completion using site audit tools. A good website conforming to search engine guidelines is a must for success.  Pay special attention to website development for online success. Neglect will lead to a heavy cost and failure.   

Understanding International Seo - Language Targeting

Relevancy is the key to search engine optimization brought about by the right contents, right submission process and equally matched by design and functionality. 

The search engine offer relevant answers to queries submitted by the user. This is their job..provide what the users seek.      

In the complex process of indexing and ranking the website is evaluated using hundreds of matrix many of which are not known to webmasters let alone the users. But a common sense approach is what furnishes results to the web owners made possible by webmasters.

In local search the website internal architecture and contents point towards a specific region. Most of the submissions are made in local directories. The site is further aided by the use of meta data and snippets.In this case it is good idea to host the website on local IP provided by the hosting company.  

Some sites tend to be useful to local area as well as larger global audience. If the site is meant for a specific country the language used should be that used by most.  In case of a resource with pages in different languages the alternate tag below is used to inform the search engines. 

<link rel="alternate" href="http://example.com" hreflang="en-us" />   

Not all elements on page are used to augment rankings but the usefulness of the above tag is obvious. These are the element which increase relevancy and usefulness and hence increase conversion. This way one can also reduce bounce rate hence have a positive effect on rankings too.     

Using country specific TLC or domain is the best practice. But on oft occasions this may not be possible hence one can create a sub-domain in order to furnish the user with preferred language.  Creating sub directories and silos are another possible methods. 

If no solution is possible due to resource constraints  than in that case use the translator to help users read contents in language they understand.

robot.txt: What it is?

Search engines visit websites, blogs and other online portal to scan and then store or cache the information. This is then used to rank them according to the relevancy. In a large portal the whole website may be indexed according to criteria of search engines. Most of the search engine used indexed web pages collectively to rank the site. This means pages that are not important or hold information not meant for the engines are also indexed. 

In order to specify to the robots which pages to index and which to ignore a common protocol robot.txt is used. Hence a file is uploaded into the server along with the pages in the root directory. This is the robot.txt file which the robots first visit and index the pages accordingly. But remember this protocol may not be adhered to by some robots especially those with malicious intent. But all the popular search companies adhere to this standard which is public.       

The file contains the following command/commands:

User-agent: *
Disallow: /

More instructions are given below: 

To block the entire site, use a forward slash.

Disallow: /

To block a directory and everything in it, follow the directory name with a forward slash.

Disallow: /junk-directory/

To block a page, list the page.

Disallow: /private_file.html

To remove a specific image from Google Images, add the following:

User-agent: Googlebot-Image
Disallow: /images/dogs.jpg

To remove all images on your site from Google Images:

User-agent: Googlebot-Image
Disallow: /

To block files of a specific file type (for example, .gif), use the following:

User-agent: Googlebot
Disallow: /*.gif$

More information can be had from: Here Robot.TXT

Also visit Robottxt.org 

This information can also be given in the meta robot tag which should be present in every page. Another methodology is to insert x-robot header this is placed in the header which then works for all pages. Care should be taken that directives are proper and no important pages is barred.  This also applies to CMS portals.     

You have to regulary check the directives so that over time no misinformation/ wrong case is inserted. There are number of tools that can enable you to keep things in line.     

 

Updates - Algorithmic changes

In reality it is a constant process - the change or updates the word we are most familiar with. There was a recent update by Goog;e that caused a lot of noise. But than search engines are constantly evolving and changes are evident.  

The search engines are trying to place the most relevant and interesting results up on the result pages. Ths mean lot of quality inspection, lot of content parameters and consideration of factors which help in qualitative analysis of an interface. If your site is on the worng side of the guidelines you will suffer. 

Unlike earlier on page factors are being greater weightage and hence site building is now a professional job. cheap web designing and neglected approach means you website will fail online. Some of the articles I have bookmarked here will help you understand my point better.     

Back Again

I am back again will start publishing new entries hope you enjoy. I will be writing about seo especially on off page, on page optimization, website promotion and more.