Search Engine Optimization also known by its abbreviation SEO is one of the key activities that can highlight your website on the SERPs. Now with continuous scrolling brought in by Google finding a website on SERP or search engine, result pages have become a great possibility even if it ranks deeper. But the buck does not stop here webmaster's pursuit remains the same. To bring high traffic to the website top rankings are a must as usual.
Search engine optimization is an
exercise to rank websites on the top of the first page. Easier said than done,
the exercise remains complex and is constantly changing as Google with a 97 %
share of the search market keeps evolving. There is a constant update or rather
a slew of updates each year which impact ranking and indexing, two vital
aspects of SEO Campaigns.
Webmasters have to keep updated
on changes in Google Algorithms so that they can mold their approach the right
way. This is a continuous process as algorithms evolve to check spam and bring
the best site forward.
Basics About SEO
On-page optimization has become
as important as off-page optimization. Hence both should be worked upon
diligently. Another factor that matters a lot is relevancy. Your website
content should be accurately pointing to the objective or the purpose of the
website. Hence not only does the topic matter which anyway should be clearly
defined it is the intent also that matters most. Are you simply highlighting a
product for awareness or do you wish to sell the product? Hence intent should be
specified using the content headlines, subheadlines, and all. Even the inner
pages should be relevant. It is not wise to make a site on both coffee and tea
you will only end up confusing the search engines if the link architecture and
directory structure do not define each clearly by creating well-defined SILOs.
Off-Page Optimization
Off-Page optimization differs
from On-Page Optimization as it is carried out on external platforms. This
activity's main focus is on link building. Over the number of year link
building has changed drastically and relies on sound platforms and not on link
farms or advertisement sites.
Links have to be built naturally
due to the usefulness of the website. Other techniques involved are external or
inbound links from blogs, internet publishing sites, and article sites. Links
on authority sites also matter immensely.
Acceptable links are those that are contextual and carry useful relevant
information in form of short-form or long-form write-ups. The old strategy of
building links using SEO directories and cheap article sites does not work
anymore on the contrary it invites a penalty.
Conclusion
Search Engine Optimization is a
constantly changing process, hence webmasters should keep in touch with the
latest trends. The techniques keep on changing as well as the strategies
adopted. By following the right approach
a Professional SEO Firm can reap a lot of business. SEO is an exercise that
requires experience and expertise. The campaigns work best when a sincere
approach is adopted.
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