YouTube videos are often made with passion because they are an extension of one's preferred recreation or hobby. The buck does not stop here they are also made for professional purposes for business, highlighting and promoting brands, advertisement, and just for increasing awareness as knowledge portals.
Partner Program
As a YouTube partner, the owner can promote videos for various purposes besides earning revenue from the partner program. In this, you get part of the revenue generated from ads on the platform. The eligibility of becoming a partner is based on some set conditions you can find details under the monetization section in your dashboard.
Your channel should have clocked four thousand hours of viewership besides having 100,000 visits and a minimum of 1000 subscribers. Good quality and engagement will lead to greater watched hours while high ranking and relevance will lead to greater traffic. For this purpose, YouTube optimization is important.
Quality Production
The first step is to record your preferred topic. The quality of the broadcast should be of high standards this is one of the prerequisites. High resolution with an output of 4k is the most preferred quality yardstick. The minimum should be 1080p. The filming should be steady with all important sequences included to the fullest. Always edit your video before uploading for the best viewing experience.
Shoot for Target Audience
The next equally important is shooting what people would like to view and view often. Happening instances, bizarre events, animals in action, animal behavior, celebrities, gala events, political turmoil and speech, recent news, epic battles, religious songs, popular music, spectacular sports and events, wildlife, these are some of the preferences among the masses. There is no limit to preferences and it depends upon how purposeful, relevant, and how well you have created the broadcast.
The length of the broadcast should be more than a minute up to a few minutes. Short clips are not very successful unless the event itself is short and engaging. Creating relevant and engaging content is the key to success on this platform. Tell a story to engage the viewers and they will keep coming for more.
Uploading & Optimizing
Once you have a video made you can open an account at Google and enter YouTube using the account dashboard. Signing or enter and create a channel. Give a suitable easy to remember the name to the channel, and describe it well in the about us section. The channel URL will help you in promoting it on social medial along with all your works. This is an easy way to promote since all your work is visible under one URL.
Channel Example
Upload your property using the option given on the top right hand. If you have more than one videos create a playlist for each topic and add them accordingly. Relevancy is very important and a playlist should help categorize the properties for viewers and search engines. All the optimization elements above can be filled while uploading and this will save time and your product will be ready for viewing as soon as the upload is complete.
Once the channel and playlists have been created you can begin optimizing each property. If you visit the uploaded videos on the right-hand side, you will come across an option to edit.
Add a suitable title, description, and keywords. Also, add subtitles and mark the playlist the video belongs to. The keyword usage is important and besides your personal experience, you can take the help of the keyword tools. It is best to keep visiting the result pages for absorbing fruitful and meaningful terms. You can make easy entry by optimizing on less competitive terms and then rely on the sharing option for further promotion on social media.
An engaging and well-liked experience will mean that visitors will use the share option extensively to promote your video. You can use the sharing option yourself to promote on social media platforms in the online friends' community or on topic relevant community pages where you are a member.
Add a title that depicts the video using popular keywords followed by an apt description and keywords separated by a comma, this will help search engines index and rank properly. For ranking, at top spots, the search engines will check quality, keywords, and relevancy.
Use Card or End Screen Option to race ahead in suggested video performance.
Many factors are considered while ranking, and you can discover them by visiting the analytics of the channel, and that of each video.
YouTube Analytics
The analytics are extensive and you will get details on the performance of the channel and individual videos this will help tremendously in promoting your property. You can view how your property is faring on a daily or weekly basis. If you keep visiting the analytics or read tutorials you will learn to analyze video performance much better.
As for the partner program eligibility, you will get an email from the company whence you have complied.
Ranking & Viewing Determinants
- Quality
- Engagement
- Video Optimization
- Social Media Promotion
- Consistency
For ranking purposes hire an SEO and Digital Marketing specialist. Keep producing more and more content to achieve the targets and succeed. It pays to be on youtube!
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Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. He teaches Internet Marketing in Jabalpur.
He can be contacted at:
pateluday90@hotmail.com
09755089323
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