An Image on Web
Most important visual elements are images that adorn the web page, blog entry or forums and comments. The pictures act as extension of text or content. Another aspect of photo inclusion is the pleasing note that an image may carry. They can act as mood builders which will attract visitors and perhaps turn them into repeat visitors. These attributes please and excite or put at rest our mental faculties. Take for example a tiger picture that is so well composed...it excites or a landscape picture with soul in it will put your mental faculties at rest.
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| Sun Rise |
An image inclusion in a personal album differs from the exercise to include it in a website or a blog. While the photographs in personal album are included by insertion or by sticking, that in the web page is done using HTML or other coding language to embed it.
Image As Utility
On a web page pictures appeal, but they also act as addition or extension of the contextual text. The act of adding or including case of amateur web developers is at a nascent stage. Site owners web designers add them to their creation mostly to complete a formality ignoring the visual appeal or message that it could carry. Most of web development companies providing cheap design and development do not have the wherewithal and will to add visuals using the criteria mentioned above. This also applies to content creation in which image acts as compliment. Poorly written contents will mar the impact of the best images. Yes the relation with contents is reciprocal and semantic.
Image Optimization
When embedding image in a web page or blog make sure that the naming is SEO friendly and is compressed to write size using Image Compressing Tools like Squoosh or Adobe Photoshop. This is necessary to comply with the web core vitals and thus enhance user experience. Other tools that may be used are tinypng and Online Image Compressor.
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| Tiger Photo |
Do not forget to add a caption in order to further explain its inclusion. According dimensions to image on a web page is important. When height and width are mention it helps hamper slow download, as the text downloads irrespective of the picture if the later is slow.
Naming is important and the keyword used should hold relevance with the contextual paragraphs and add to the topic concerned. For example on a hotel wen page alt="accommodation" works fine and so does alt="restaurant" but if you add alt=fashion model it may not be contextual. Hence adding images and optimizing them is not just a formality it has to be done with alacrity mind you...
It is necessary to check how the image affects download speed using the google download tool. Neglect in this aspect would lead to a bad user experience which serious website owners would not wish for.
Image Search
Like voice search image search is very important and part of search engine optimization but most developers and web masters ignore it completely or take it in a lighter vein. Never proper image optimization can be a good visual content exercise and help in brand visibility as well as good means of referral if a link points to it.
If you plan to uses pictures as visual content campaign on Instagram or elsewhere do not forget to add hashtags which hold relevance to the topic.
Searching for Right Photos
Best option is to photograph relevant images yourself or hire a professional photographer who understand the subject matter very well. If this is not possible ask a friend photographer to donate. Else resort to free image resources online like "UnSplash" they can come up to expectations. If fund allow you can purchase the right image from stock photography sites like Shutterstock or Adobe.
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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links.
He also teaches digital marketing in his home town Jabalpur. He can be contacted at:
pateluday90@hotmail.com
09755089323
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